Secrets in Medical Device Sales™

PODCAST · business

Secrets in Medical Device Sales™

Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.

  1. 139

    12 Months Ago, She Was At The Bottom…Today, She’s REP of the YEAR

    Send us a text! What do you do when the territory you spent years building gets cut in half overnight?This week, Cindy flips the mic and interviews Lisa — fresh off winning Rep of the Year for the first time in her 25+ year career. Lisa pulls back the curtain on the year she almost walked away: the $3 million ripped from her paycheck, the months she spent angry and underperforming, and the morning she finally looked in the mirror and got honest.This is the real story behind the stage. The grit, the planner, the cold calls she swore she was "too good for," and the moment her name was called.Must-Hear Insights and Key MomentsSetting the Stakes – Cindy opens by reminding listeners that they are still in the field, still on call, still doing the work they preach about every Sunday.The $3 Million Gut Punch – Lisa walks through the call that cut her territory in half after she'd spent years building it from zero, and the year she spent stuck in resentment.The Mirror Moment – The day Lisa stopped blaming corporate and admitted she wasn't being Lisa anymore — that her reaction, not the cut, was killing her numbers.Going Back to Cold Calls at 25 Years In – Why no rep is ever too tenured for the basics, and how the "too good for this" mindset was the real obstacle.The Planner That Changed Everything – Lisa initially dismissed Cindy's planner. Then she used it. Then she got obsessed with checking the boxes. Discipline made visible.Trust Yourself First – Lisa's rule: if you can't keep promises to yourself, no one else can trust you either. Accountability is a private practice before it's a public result.The One-Hour Speech – The phone call from her VP an hour before the ceremony, the scramble to write a speech, and the moment her name was called.What She'd Tell the Audience – Three pieces of advice for any rep currently sitting where Lisa was a year ago: ownership over conditions, intentional over busy, and confidence is built through action.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  2. 138

    The 10% Difference: Small Moves That Change Everything

    Send us a text! Ever feel like some reps are always in the right place at the right time and you’re missing something? You are. And it’s not luck.Lisa and Cindy break down the “10% difference” the micro moves that separate average reps from elite performers. From positioning yourself in the right places to asking better questions and never leaving empty-handed, this episode is packed with real, in-the-field strategies.This isn’t about working harder, it's about working smarter. If you’re ready to stop checking boxes and start creating opportunities, this episode will change how you operate the moment you walk into your next account.Must-Hear Insights and Key MomentsRep A vs Rep B – The subtle but critical difference between task-focused reps and opportunity-driven performers.The Slight Edge Principle – How small, consistent actions compound into massive results over time.Positioning Moves – Where you place yourself inside the hospital can directly impact your access and opportunities.Curiosity Moves – High performers don’t wait; they ask better questions and uncover what others miss.Completion Moves – Never leave an account without maximizing every possible touchpoint.The “Check the Board” Rule – One simple habit that can completely change your day (and your numbers).Why Reps Hold Back – Fear of being “annoying,” lack of planning, and missed awareness are costing you deals.Do the Work – The real “secret” isn’t complicated, it's executing the small things consistently.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  3. 137

    They Didn’t Ask You to Be There… So How Are the Best Reps Still Showing Up?

    Send us a text! You’re not on the schedule. No one called you in. So… Now what? The reps who win don’t wait for access, they create it.Lisa and Cindy break down the real strategy behind getting into hospitals without a case. From mastering credentialing to leveraging inventory checks and relationships, this episode flips the script on how you think about access.If you’ve ever felt stuck outside the door, this is your playbook. Learn how to bring value, build trust, and position yourself as the rep they want in the room before they ever pick up the phone.Must-Hear Insights and Key MomentsFollow the Rules First – Credentialing isn’t optional. It’s the baseline for credibility and access.Flip the Mindset – Stop asking “How do I get in?” and start asking “Why would they want me in?”Inventory Is Your In – Checking stock is one of the easiest, most overlooked ways to gain legitimate access.Leverage Your Network – Partner with counterparts and borrow trust to open new doors faster.Gatekeepers Are Power Players – Build real relationships and solve their problems to earn priority access.Bring Value Every Time – In-services, product knowledge, and reliability make you indispensable.Don’t Just Pop In – Wasting time is the fastest way to lose trust and future opportunities.Access Starts Outside the Hospital – Dinners, conferences, and conversations build the relationships that open doors.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  4. 136

    The Skill No One Taught You: How Elite Physicians Actually Read Clinical Data

    Send us a text! You think your data is impressive but is it actually landing or turning physicians off?Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinical studies. From the mistakes that instantly kill credibility to the subtle strategies that build trust, this episode pulls back the curtain on how physicians think, filter, and decide.If you’re leading with data, skipping the relationship, or pushing too hard you’re missing the mark. This is your playbook for becoming a clinically sharp, trusted partner in the room, not just another rep with a stack of papers.Must-Hear Insights and Key MomentsWhy Most Reps Lose Physicians Immediately – Leading with data instead of connection shuts down interest before the conversation even starts.The Right Way to Introduce Clinical Data – Curiosity beats pushing. The best reps spark interest instead of forcing information.Understanding Trial Quality Matters – Not all studies are created equal knowing gold standard trials separates amateurs from pros.Relative vs Absolute Risk (And Why It Matters) – Physicians look beyond flashy percentages to real clinical impact.The “Number Needed to Treat” Game-Changer – One metric that can instantly elevate your credibility in conversations.How Physicians Actually Change Their Practice – It’s not just data it’s experience, trust, and seeing peers use it.The Worst Questions You Can Ask a Doctor – Certain phrases instantly damage your authority and relationship.Clinical > Sales Mindset – The reps who win are the ones who show up as clinical partners, not quota-driven sellers.Follow Blue Collar I.C.'s:Apple PodcastYouTubeFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  5. 135

    Ghosted in the O.R.: When Your Surgeon Goes Silent

    Send us a text! One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened?Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure.From pausing emotional reactions to having uncomfortable conversations and rebuilding trust, this episode reveals the three critical steps that separate struggling reps from resilient leaders in medical device sales.Must-Hear Insights and Key MomentsThe OR Gut Punch When You Lose the Case - Lisa and Cindy discuss the emotional shock reps feel when they discover a surgeon has switched to a competitor and why that moment can feel like a personal rejection.Step One: Pause the Spiral - Before jumping to conclusions, top reps learn to stop the emotional spiral and separate assumptions from actual facts.Step Two: Seek the Truth - The only way to understand what happened is by having a direct, honest conversation with the surgeon even if it’s uncomfortable.The TGOG Secret: Get Comfortable Being Uncomfortable - One of the most powerful skills in sales is learning to lean into difficult conversations instead of avoiding them.Why Avoiding the Surgeon Makes Things Worse - Ignoring the issue or hoping it resolves itself can damage the relationship and close the door on future opportunities.Rebuild, Reset, or Pivot - Lisa and Cindy break down the three possible paths after losing an account and how to decide which one is right.Stay Visible Without Being Desperate - Smart reps maintain presence in the account without overwhelming the physician or appearing reactive.Fail Forward and Refocus - Sometimes you won’t win the account back and that’s okay. The best reps use setbacks to sharpen their strategy and grow stronger.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  6. 134

    Is Your Next Win Costing You More Than You Think?

    Send us a text! Could the quiet erosion of your accounts be happening because you've shifted your focus away from your foundation, despite your continued high level of effort?Lisa and Cindy unpack one of the most common struggles in medical device sales: how to grow your territory without losing the accounts that built your foundation. From silent warning signs to strategic depth-building, they share real-world lessons that protect your momentum.You’ll walk away with a proven three-step framework to maintain, grow, and scale plus a free playbook designed to help you stay in control, boost ROI, and build sustainable success without burning out.Must-Hear Insights and Key MomentsProtect Your Foundation – Why your top accounts deserve intentional attention before chasing new wins.The Silent Sales Leaks – How subtle signs like reduced communication and inconsistent orders can quietly erode revenue.Depth Before Width – Why going deeper inside existing accounts produces faster ROI than hunting brand-new ones.Dopamine vs. Strategy – The psychology behind chasing new accounts and why it can sabotage long-term growth.Scale with Systems – How simple planning structures prevent chaos and protect consistency.CEO of Your Territory – How to manage your sales numbers with ownership, clarity, and control.10 Minutes That Save 10 Weeks – The weekly habit that prevents months of stress and revenue loss.Action Steps for Reps – Lisa and Cindy’s practical advice to build critical thinking daily.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  7. 133

    Comp Plans Decoded: What Top Earners Know That You Don’t

    Send us a text! Ever feel crushed by your comp plan and quota?Lisa and Cindy sit down with Michael Williams, a multiple-time President’s Club winner, to break down exactly how to make your incentive plan work for you. From creating a “Dirty Dozen” target list to identifying high-ROI behaviors, Mike shares strategies that turn overwhelming numbers into actionable steps. Learn how to pivot mid-year, leverage networking, and maximize every dollar in your territory.This episode is packed with practical advice for anyone in medical device sales or any sales role who wants to stop guessing and start hitting their numbers.Must-Hear Insights and Key MomentsBreaking Down Comp Plans – Mike explains how to read and understand quotas, bonuses, and incentives without feeling overwhelmed.The Dirty Dozen Method – How a targeted list of key accounts can help you hit your numbers consistently.High-ROI Behaviors – Identifying which actions give the most return on effort for maximum income.Territory Strategy – Tips on evaluating your opportunities and tailoring your approach to each account.Networking & Mentorship – How reaching out to peers and mentors fuels ideas, motivation, and success.Pivoting Mid-Year – Strategies for adjusting focus when some buckets aren’t hitting their targets.Mindset Over Money – Focusing on goals and performance, and letting financial rewards follow naturally.Continuous Learning & Inspiration – Using podcasts, peers, and reflection to improve sales performance every day.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  8. 132

    No One Trains You For This

    Send us a text! What do you do when two top physicians both expect your full attention and neither wants to share?Lisa and Cindy break down one of the toughest, least-talked-about challenges in medical device sales: managing competing KOLs without burning out or losing credibility. This isn’t about time management, it's about leadership under pressure.In this episode, they share real stories, hard-earned lessons, and the exact mindset elite reps use to stay trusted, respected, and in control without choosing sides. If you’ve ever felt stuck in the middle, this conversation is for you.Must-Hear Insights and Key MomentsFair Is Not Equal – Elite reps don’t divide time evenly; they meet each customer’s actual needs with intention and strategy.Leadership Under Pressure – This isn’t a loyalty issue, it's a defining leadership moment in your career.Set the Frame Early – Don’t let the loudest customer dictate your priorities; define expectations before conflict arises.Credibility Is the Currency – Mishandling competing customers doesn’t just cost business it costs trust.Never Be the Backup Plan – Customers remember how you make them feel, especially when you can’t be present.Close the Loop Fast – Follow-up, communication, and proactive planning keep competitors from sneaking in.CEO of Your Territory – High performers lead their business with clarity, confidence, and ownership.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  9. 131

    What to do When the Room Pushes Back

    Send us a text! You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation.On this second episode of the new year 2026, Lisa and Cindy break down why skepticism isn’t rejection; it's a signal that trust hasn’t been earned yet. From ORs to boardrooms, they unpack the biggest mistakes reps make and why pushing harder actually pushes people away.This episode delivers real-world strategies to influence without pressure, create space, and win skeptics over with confidence, patience, and emotional intelligence especially when the stakes are high.Must-Hear Insights and Key MomentsSkepticism Isn’t Rejection – Doubt doesn’t mean no; it means trust hasn’t been built yet.The Fastest Way to Lose a Skeptic – Overexplaining, getting defensive, or trying to “win” the room.Acknowledge Experience First – Respect what they already know before offering what you bring.Name the Resistance – Calling out skepticism lowers defensiveness and builds safety.Ask Ownership-Based Questions – Let them decide what would make it work for them.Create Space, Not Pressure – The real secret to influencing high-level decision-makers.Be Steady, Not Loud – Confidence shows up as a calm, grounded presence.Mentioned in the episode:The Anatomy of a Powerful, Professional ApologyFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  10. 130

    The Anatomy of a Powerful, Professional Apology

    Send us a text! Ever wondered if apologizing could actually boost your credibility instead of showing weakness?In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself.From avoiding overexplaining, ghosting, blame-shifting, or over-apologizing, to delivering a concise, clear, and impactful apology, they break down real-world scenarios you’ll face with surgeons, staff, and patients.Learn actionable steps to acknowledge mistakes, remove ego, repair trust, and turn slip-ups into opportunities to stand out as a reliable, confident, high performer in 2026.Must-Hear Insights and Key MomentsDifferentiating Yourself – Learn how to create a personal brand that builds trust, credibility, and sets you apart from every other rep in the room.Authenticity Matters – Lisa and Cindy discuss the power of leveraging your true strengths and seeking feedback from those who know you best.High Performer Habits – Explore actionable steps like going beyond product knowledge, mastering clinical expertise, and following through to make a lasting impression.Consistency When Overwhelmed – Discover the success system and small habits that keep you on track when life gets chaotic.Sales Success Planner – How Lisa and Cindy’s 2026 planner helps track goals, maintain accountability, and build momentum every week.Closing the Commitment Gap – Why relationship-building alone isn’t enough, and how to lead customers toward decisions using the Challenger Sale approach.Teaching vs. Selling – Learn how to guide customers, uncover hidden needs, and position your product as the solution they didn’t know they needed.Actionable Takeaways for 2026 – Walk away ready to hit the ground running, work smarter, and elevate your sales performance.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  11. 129

    The Answers You’ve Been Chasing All Year

    Send us a text! Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone.In this final 2025 episode of The Girls of Grit, Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, how to stay consistent when overwhelmed, and how to turn interest into commitment.Packed with real-world advice, actionable strategies, and the tools that helped them hit President’s Club, this episode will set you up to crush 2026. Learn how to build your brand, stay accountable, and lead your customers to say “yes!”Must-Hear Insights and Key MomentsDifferentiating Yourself – Learn how to create a personal brand that builds trust, credibility, and sets you apart from every other rep in the room.Authenticity Matters – Lisa and Cindy discuss the power of leveraging your true strengths and seeking feedback from those who know you best.High Performer Habits – Explore actionable steps like going beyond product knowledge, mastering clinical expertise, and following through to make a lasting impression.Consistency When Overwhelmed – Discover the success system and small habits that keep you on track when life gets chaotic.Sales Success Planner – How Lisa and Cindy’s 2026 planner helps track goals, maintain accountability, and build momentum every week.Closing the Commitment Gap – Why relationship-building alone isn’t enough, and how to lead customers toward decisions using the Challenger Sale approach.Teaching vs. Selling – Learn how to guide customers, uncover hidden needs, and position your product as the solution they didn’t know they needed.Actionable Takeaways for 2026 – Walk away ready to hit the ground running, work smarter, and elevate your sales performance.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  12. 128

    The Weight You are Meant to Carry - Part Two of the Series

    Send us a text! Ever step out of a case feeling like you just survived a pressure cooker then forget to celebrate the fact that you crushed it?In this episode, Lisa and Cindy break down the truth high performers often miss: pressure isn’t punishment. It’s proof you’re trusted. They unpack the mindset shift that turns anxiety into adrenaline, stress into strategy, and responsibility into fuel for career growth.If you’ve ever felt the weight of expectations, this one reframes it as the privilege it truly is and shows you how to step into pressure instead of shrinking from it.Must-Hear Insights and Key MomentsPressure as Proof – Why the weight you feel isn’t a warning sign it’s evidence someone believes in you and your capabilities.Trust Over Tension – Understanding that when a team calls you, not your competitor, that’s a clear sign of trust.Proximity to Purpose – Pressure shows you’re not in the stands; you’re on the field, seated at the table, part of the decisions that matter.Reframing the Feeling – How to distinguish between anxiety and adrenaline and let it work for you.Simplify Under Stress – Why cutting decisions down to what matters “right now” keeps you calm and confident.Breathwork for Breakthroughs – Using intentional breathing and awareness to stay collected in high-stakes moments.Walking Into the Heat – Why high performers don’t run from pressure they step into it, even when it scares them.Celebrate the Weight – Recognizing pressure as a sign you’ve earned your place in the room, with people who trust you deeply.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  13. 127

    The Five Seconds That Define You

    Send us a text! Ever felt the spotlight on you, and your brain just… freezes?In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?”From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to focus, prioritize, speak with certainty, and own your choice.Learn how preparation, mindset, and muscle memory turn pressure into privilege and why every high-stakes moment is a chance to shine.Must-Hear Insights and Key MomentsPressure Hits the Spotlight – How sudden questions in high-stakes moments can freeze even seasoned professionals, and why preparation changes everything.The OR Analogy – Lisa compares split-second decisions in sales to life-or-death scenarios in the OR, showing how muscle memory and focus save the day.Four-Step Confidence Framework – Focus, prioritize, speak with certainty, and own the decision, the process that turns panic into performance.Importance of Preparation – Cindy emphasizes pre-case planning and mastering your product knowledge as the secret to instant confidence.Practice Makes Perfect – Applying this method in small, everyday situations trains your brain for high-pressure moments.Body Language & Voice Matter – Calm, precise, confident delivery reassures your client and builds trust.Debrief & Learn – After the adrenaline fades, reflect on the experience to improve your next performance.Pressure Is Privilege – Reframing high-stress situations as opportunities for growth, trust, and career advancement.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  14. 126

    The REPS Who Play Chess Not Checkers

    Send us a text! What separates top reps from the rest? It’s not just skill, it's how they think.In this episode, Lisa and Cindy break down why critical thinking is the ultimate competitive edge in medical device sales. They share how this mindset helps you navigate complex decisions, read the room, and deliver value beyond the pitch.Tune in for real talk, relatable stories, and strategies that sharpen your instincts and elevate your sales game because success isn’t about doing more, it’s about thinking better.Must-Hear Insights and Key MomentsDefining Critical Thinking – What it really means in the fast-paced world of medical device sales.The “Why” Behind Every Call – How understanding your client’s motivation changes your approach.Beyond the Script – When to trust your instincts instead of sticking to the playbook.Learning from Losses – How reflection and feedback sharpen decision-making.Navigating Gray Areas – Why top performers thrive in uncertainty and complexity.The Confidence Connection – How thinking critically builds credibility and trust.Mentorship & Mindset – How support networks help you see blind spots and think bigger.Action Steps for Reps – Lisa and Cindy’s practical advice to build critical thinking daily.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  15. 125

    The Best Thanksgiving Recipe: A Dash of Gratitude, A Heavy Scoop of GRIT

    Send us a text! Happy Thanksgiving from the Girls of Grit!Lisa and Cindy flip the script in this Thanksgiving episode of The Girls Of Grit. They share five things every medical device rep should be grateful for, yes, even the tiny wins that often go unnoticed.From the people who make your cases possible to the territories that feel like a second home, these moments of gratitude remind us why we love what we do.Tune in for relatable stories, laughs, and actionable insights that’ll leave you reflecting on your own career and ready to see your work in a new, thankful light.Must-Hear Insights and Key MomentsPrivilege of Meaningful Work – Lisa and Cindy reflect on the impact medical device reps have on patients’ lives and the privilege of contributing to life-changing outcomes.People Who Make the Job Possible – Gratitude for scrub techs, nurses, physicians, and behind-the-scenes heroes who keep operations smooth.Territory as a Second Home – How knowing your accounts, favorite stops, and routines can bring comfort and joy.Unexpected Growth – The career challenges and setbacks that build mental toughness and personal resilience.Sales Wins Big & Small – Why celebrating every victory, from a yes on a case to a new relationship, fuels growth.Seeing Differently – Gratitude isn’t just an emotion; it’s a mindset that changes how you experience work chaos.Med Reps Running Thanksgiving – Fun hypothetical on organizing Thanksgiving like a medical device case—control, planning, and tiny hacks.Community & Support – Appreciation for the Girls of Grit listeners and the partnerships that make growth possible.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  16. 124

    The Unseen Habit of High Performers

    Send us a text! Ever wonder why some reps crush their goals and then struggle to repeat their success?In this episode, Lisa and Cindy reveal the secret ingredient that separates high performers from the rest: consistency. They break down how showing up, following through, and building trust with physicians and staff creates momentum that drives long-term results in medical device sales. From handling emergent cases to managing daily touchpoints, they share actionable habits that turn quiet discipline into loud success.Tune in for practical strategies, real-world examples, and tips to stay steady even when the work feels boring or uncomfortable.Must-Hear Insights and Key MomentsMomentum vs Motivation – Learn why motivation only starts the engine, but consistency creates unstoppable momentum.Trust Through Consistency – How being reliable, responsive, and professionally predictable builds trust with physicians and staff.Hidden Costs of Inconsistency – Forgettable reps lose cases, opportunities, and even financial growth to competitors.Daily Habits of High Performers – Show up, touch at least one account, follow up within 24 hours, and reflect on daily actions.Weekly Habits to Stand Out – Check in with surgeons, express gratitude to staff, and explore new accounts.Small Wins Lead to Big Results – Consistently executing small actions compounds into career-changing outcomes.Practical Tools for Consistency – Use planners or digital reminders to track actions, ensuring nothing falls through the cracks.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  17. 123

    From Stuck to Unstoppable: Becoming Procrastination Proof

    Send us a text! Are you ready to be unstuck and unstoppable?In this episode, Lisa and Cindy expose the hidden illusion that’s quietly stealing your sales success. The one that keeps you “busy” but never bold enough to move forward.They break down the psychology behind why we delay the very things that could change our careers and how fear often disguises itself as discipline. If you’ve ever avoided that hard call, delayed that big move, or doubted your next step, this one’s for you.It’s time to see procrastination for what it really is and reclaim your power to act.Must-Hear Insights and Key MomentsThe Hidden Illusion of “Busy” – Why staying busy often masks deeper fears of failure and rejection.Procrastination as Protection – How your brain uses avoidance as a survival mechanism.Fear Disguised as Productivity – Recognizing when perfectionism and planning are really fear in disguise.The Mindset Shift That Changes Everything – Simple reframes to turn hesitation into momentum.Accountability That Builds Confidence – Why having the right circle matters when tackling fear-based behaviors.Lisa’s Real-Life Reflection – How she caught herself “researching” instead of doing and what changed.Cindy’s Practical Fix – The tool she uses daily to break down big goals into bold, doable steps.From Avoidance to Action – How to rewrite your sales story by moving through discomfort with clarity and purpose.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  18. 122

    The Resume Hack That Gets Results Every Time with Claire Davis, Founder of “Traction Resume”

    Send us a text! Grit looks like THIS.In this Spotlight Series episode of Secrets in Medical Device Sales, Lisa and Cindy sit down with Claire Davis, founder of Traction Resume, to talk about turning career setbacks into success stories. After surviving five layoffs, Claire shares how she built a proven system to help medical sales pros market themselves like top-performing products. This episode dives deep into resilience, reinvention, and the power of owning your story.Real advice. Real talk. Real results.Must-Hear Insights and Key MomentsThe Recruiter’s Eye Advantage – How Claire’s decade in headhunting gave her an insider’s view of what hiring managers really look for and why most sales reps miss it.From Laid Off to Lifted Up – The mindset shifts that helped Claire turn five layoffs into the foundation for her company, Traction Resume.The Triple S System – Breaking down her signature formula Style, Story, and Statistics and how it helps medical device pros sell themselves like top-performing products.Faith in the Freefall – Why Claire believes her setbacks weren’t punishment but divine redirection and how faith grounded her through uncertainty.The Power of a Thank You Note – The old-school strategy Claire swears by that turns clients into lifelong champions and opens doors long after a layoff.Owning the Awkward Truth – Why talking openly about layoffs builds connection and credibility, not shame, and how vulnerability actually sells.Spotlight Your Superpower – How even the most seasoned pros overlook their biggest differentiator and the secret question Claire uses to uncover it.Resilience Reframed – What getting back up (five times) taught Claire about confidence, courage, and creating a career that can’t be taken away.About ClaireClaire Davis is an award-winning Medical Sales Resume Specialist and Career Consultant with 20+ years of experience helping professionals land six-figure roles. As CEO of Traction Resume, the world’s leading medical sales resume agency, she’s guided thousands to career success using her proven resume and networking systems.A LinkedIn Top Voice featured in Forbes and The Wall Street Journal, Claire turns real-world setbacks into strategies that help others rise, rebuild, and thrive in medical sales.Follow Claire DavisWebsiteLinkedInFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  19. 121

    Stop Spinning, Start Winning — The Strategy You’re Missing

    Send us a text! What if the reason you’re not hitting your goals has nothing to do with your effort? In this episode, Lisa and Cindy reveal the secret that separates spinning your wheels from actually winning in medical device sales.Inspired by Cindy’s Ironman journey, they break down how discipline, accountability, and strategy turned into The Girls of Grit Sales Success Planner, a proven system that keeps high performers aligned and unstoppable.Tune in as they walk through the three pillars: Targeting, Implementation, and Accountability,  and show you how to plan with purpose, execute with confidence, and finally see the results your hustle deserves.Must-Hear Insights and Key MomentsThe Ironman Lesson That Built a Sales Strategy – Cindy’s Ironman training inspired a system that helped her hit President’s Club.The Planner That Keeps You Accountable – Discover how daily commitment and reflection can transform your sales performance.Targeting with Purpose – Why defining the right accounts and call points determines your trajectory.Implementation That Moves the Needle – How to reverse-engineer your big goals into daily, doable actions.Accountability Is the Game Changer – The truth about holding yourself to your own standards in sales.From Chaos to Clarity – How structure breeds confidence and consistent wins.The Secret Revealed – Sales success happens when you do things on purpose.Grit in Action – The planner system every high-performing woman in sales needs.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  20. 120

    Meet the Visionary Changing the Game for Medical Device Reps with Kendy Elmore

    Send us a text! What happens when women stop waiting for a seat at the table and build their own?In this episode, Lisa and Cindy sit down with Kendy Elmore, founder of The Lobby Network, to talk about what it really takes to build a movement that empowers reps in medical device sales.From turning frustration into action to creating spaces where women feel seen, supported, and unstoppable, this conversation is real, raw, and full of bold truths.Must-Hear Insights and Key MomentsThe Spark Behind The Lobby Network – How one man’s frustration with the status quo led to a nationwide community for reps in medical sales.From Competition to Connection – Why collaboration not rivalry is the new power move in this industry.Redefining Networking – How The Lobby is changing what “networking” looks like for reps with heart and hustle.Mindset Shifts That Matter – Lisa, Cindy, and Kendy dive into how women can own their worth and advocate for themselves in every room.The Courage to Create Change – The bold steps Kendy took to launch The Lobby while balancing her sales career.Power in the Pivot – Lessons in resilience, adaptability, and staying true to your purpose even when it’s uncomfortable.Community as Strategy – Why surrounding yourself with the right reps can be the smartest business decision you make.The Future of Representative in Medtech – A look ahead at how collective growth and grit are shaping what’s next.About Kendy Kendy Elmore is the founder of The Lobby Medical Sales Network and a Clemson University graduate with a degree in Biology. He began his career as a science teacher and coach before pivoting to medical sales, where his leadership and drive earned him multiple accolades, including the Rising Star Award and President’s Club recognition.Motivated by a passion for mentorship and community, Kendy founded The Lobby, now the largest networking platform for medical sales professionals to connect, educate, and empower the next generation of industry leaders.Follow Kendy ElmoreWebsiteInstagramLinkedInFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  21. 119

    The Secret Skill That Separates Good Reps From Great Ones

    Send us a text! Ever had one of those days in sales where everything hits at once a brutal call, a sideways case, and a full inbox and you still have to walk into the next hospital like it’s game time?In this episode, Lisa and Cindy break down the art of compartmentalizing the elite skill that separates good reps from great ones. From handling rejection and managing chaos to mastering emotional control, they reveal real strategies for staying sharp under pressure.If you’re ready to protect your edge and perform like a pro, this episode is your mental reset.Must-Hear Insights and Key MomentsCompartmentalizing Rejection – Learn how elite reps reset fast after hearing “no” and avoid carrying rejection into the next call.The Mental Scrub – Lisa and Cindy share quick “reset” habits to shake off bad energy and stay present for the next meeting.Compartmentalizing Tasks – Why chaos isn’t from too much work it’s from too much together. Learn to separate, focus, and execute with precision.The Power of the Planner – Discover Cindy’s quarterly planner system designed to keep you accountable, focused, and calm under chaos.Manage Energy, Not Just Time – True productivity isn’t just scheduling—it’s directing your energy where it matters most.Compartmentalizing Emotions – The elite reps know: emotions don’t belong in the OR. Learn how to stay composed without faking calm.The “Edge” Secret – Lisa reveals the secret that keeps high performers sharp under pressure: keep your edge, no matter what.Real Talk on Women in Sales – Why mastering compartmentalizing helps women show up steady, confident, and respected in high-stakes environments.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  22. 118

    Doing the Hard Things: How She Leads, Balances and Breaks Barriers with Erin Kagan

    Send us a text! Ever made a mistake so big you thought it would define you?Erin Kagan has been on the softball field and in her career and she’s proof that setbacks can fuel the ultimate comeback.Lisa and Cindy sit down with Erin, now Manager of National Accounts at Ferguson Enterprises, to talk about fearlessly leaping into new industries, thriving in a male-dominated space, and why she ditched “work-life balance” for a healthier blend.You’ll hear practical tips on building confidence, setting boundaries at home and at work, and finding mentors who open doors you didn’t know existed.Must-Hear Insights and Key MomentsThe Athlete Advantage – How Erin’s years as a Division I softball player taught her focus, discipline, and the “amnesia” mindset for bouncing back fast.A Leap of Faith – Leaving a thriving railroad career for a brand-new industry and the fear she had to face head-on.Networking as a Power Play – Why visibility matters, especially when you work far from HQ, and how Erin leveraged relationships to rise quickly.Mentorship That Moves Mountains – The story behind being paired with Ferguson’s Chief People Officer and how it transformed Erin’s trajectory.Thriving in a Male-Dominated Industry – Real talk on confidence gaps and Erin’s approach to lifting other women up.Creating a Women’s Leadership Summit – How spotting an industry gap led her to build an impactful annual event in just two years.Work-Life Blend, Not Balance – Erin’s color-coded calendar trick, hiring help without guilt, and her secret to keeping family first.Shared Goals at Home – Why transparent communication with her husband turned them into true partners in both career and parenting.About Erin Erin Kagan is a people-focused leader known for her curiosity, competitive spirit, and passion for building strong teams. Born and raised in Yorktown, Virginia, she now lives in Tampa, Florida with her husband and two children. Erin began her career at Norfolk Southern before making a bold industry switch to Ferguson, where she’s spent the past eight years growing as a manager and leader. Inspired by her father, a CPA turned CEO and shaped by years as a Division I softball player at the University of North Carolina, Erin brings integrity, resilience, and a team-first mindset to every challenge she takes on.Follow Erin KaganWebsiteInstagramLinkedInFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  23. 117

    Drain or Gain: Hidden Opportunities-Stop Letting Them Slip Away

    Send us a text! Ever wonder why some reps skyrocket while others just coast? It’s all in how you use the resources at your fingertips.In this episode, Lisa and Cindy break down the difference between reps who drain resources and those who leverage them strategically for maximum ROI. From mentorship to customer dinners, internal tools to peer-to-peer programs, they share real-world tips that can accelerate your career.Whether you’re brand new or a seasoned pro, learn how to turn hidden opportunities into a competitive edge, boost credibility, and grow your business without leaving anything on the table.Must-Hear Insights and Key MomentsTwo Types of Reps: Comparing resource-draining vs. resource-gaining reps and their career outcomes.Training Pays Off: Lisa shares her experience finishing #1 in company training and leveraging it for future success.Mentorship Matters: How asking for help strategically elevates your career without overstepping boundaries.Customer Engagement Wins: The power of dinners, lunches, and peer-to-peer programs for building relationships and credibility.Strategic Planning: Aligning resources with quarterly goals to maximize ROI and business growth.Avoid Resource Burnout: Tips to use mentors and company tools effectively without draining them.Document and Reuse: Recording what works to streamline future success and maintain credibility.Call to Action: Make a resource inventory this week and create a plan to execute strategically.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  24. 116

    Why Time of Day Changes Everything in Sales

    Send us a text! What’s the difference between a 3 a.m. case and a 7 a.m. case? Everything. And yet… nothing at all.In this episode, Lisa and Cindy pull back the curtain on one of the biggest secrets in medical device sales: success in the OR isn’t about the clock, it's about energy, adaptability, and presence. From arriving early to reading the room, they share practical strategies to thrive under pressure.Whether you’re a new rep still figuring out the rules or a seasoned pro who needs a reminder, this conversation will sharpen your mindset and prepare you for any time, any case, any room.Must-Hear Insights and Key MomentsTiming is Everything – Why a 3 a.m. call feels different than 7 a.m. and how to show up at your best no matter the hour.Arrive Early or Don’t Bother – Why “15 minutes early is on time” could be the rule that saves your career.Plan Like a Pro – Packing your car, checking boxes, and running through pre-call prep the night before.Read the Room – Matching your energy, tone, and presence to what the OR actually needs from you.Thick Skin Required – Why a surgeon’s stress isn’t personal and how to stay steady when things get tense.The Energy Audit – How to track your personal energy levels to optimize meetings, calls, and case prep.Professional Presence – The difference your body language and calm demeanor can make in high-stakes situations.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  25. 115

    The Silent Killer of Sales Careers

    Send us a text! Ever catch yourself saying, “Just this once”?Lisa and Cindy call it what it is, the silent killer of sales careers. Exceptions don’t just bend the rules; they break your momentum. In this episode, they share a raw, real talk about why consistency is non-negotiable in medical device sales and how “deciding once” can separate high performers from everyone else.With practical strategies and relatable examples, The Girls of Grit™ help you stop negotiating with yourself, raise your standards, and finally focus on the actions that actually move the needle.Must-Hear Insights and Key MomentsExceptions Kill Consistency – Lisa and Cindy unpack why bending the rules slows growth and derails sales momentum.Decide Once – High performers don’t debate with themselves; they commit once and move forward with clarity.Busy vs. Productive – Learn how to spot the difference and why activity isn’t the same as results.Inputs Over Outcomes – The real drivers of success aren’t results alone—it’s the actions you take daily.Raising Standards – Success means holding yourself to a higher level, even when no one is watching.The Trust Factor – By keeping promises to yourself, you build credibility with both customers and colleagues.Momentum Matters – Every decision compounds, either accelerating or stalling your career growth.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  26. 114

    Standing Still Without Falling Behind

    Send us a text! Ever felt stuck in a role that doesn’t quite fit, but you know now isn’t the right time to leave?Lisa and Cindy get real about navigating those “in-between” seasons when timing and opportunity don’t align. They share candid stories of building resilience, honing skills, and even chasing personal goals like training for an Ironman while staying grounded in the job you have now.This episode is a reminder that patience isn't a weakness, it’s strategy. Standing still today can set you up for unstoppable momentum tomorrow.Must-Hear Insights and Key MomentsStagnant or Strategic? – Why staying put in your career can sharpen skills and reveal new opportunities.Boundaries That Build – How protecting your energy helps you thrive in a role that isn’t your forever fit.Reputation Matters – Turning a “stagnant” job into a legacy of excellence others recognize.Preparing for the Next Chapter – Using waiting seasons to research, connect, and plan for your next move.The Brag Book Strategy – Capturing wins, awards, and rankings to showcase when opportunity arrives.Life Beyond Work – How seasons of stillness create space for family, hobbies, and even Ironman training.Patience as Power – Why timing is just as important as opportunity when it comes to growth.A Challenge for You – One small step to make your current role more purposeful this month.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  27. 113

    How to Lose Trust in 30 Seconds (and How to Avoid It)

    Send us a text! Ever been tempted to drop a big client name or repeat something you only half-heard from leadership? One slip like that can cost you trust in 30 seconds flat.In this episode, Lisa and Cindy break down a real-life sales story that proves why credibility always beats charisma. They reveal the ripple effects of stretching the truth and how quickly word spreads when you misstep.Most importantly, they share their secret: verify before you amplify. Tune in for practical strategies to build trust, protect your reputation, and keep your sales career on the high road.Must-Hear Insights and Key MomentsThe Sales Slip That Ends Careers – Lisa shares a true story of a rep who lost a physician’s trust in one conversation.Credibility vs. Charisma – Why charm might open doors, but only trust keeps them open.The Ripple Effect of Broken Trust – How one mistake spreads far beyond a single hospital.Our Sales Secret: Verify Before You Amplify – A memorable rhyme to keep your facts straight.Best Practices for Building Credibility – From double-checking data to asking for documentation.The Power of “I Don’t Know” – Why admitting uncertainty and following up shows integrity.No Shortcuts in Med Device Sales – Why physicians demand full respect for their expertise.The Call to Action – Before you repeat a story, pause and ask: “Do I know this for certain?”Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  28. 112

    The Conversation No Rep Wants to Have

    Send us a text! Ever struggled to tell a client or boss you’re moving on?You’re not alone. In this episode, Lisa and Cindy dive into the real challenges of delivering hard news without guilt, fear, or burned bridges. They share five actionable steps for leaving a role with confidence, from preparing your message to giving space for honest responses. Transparency, humanity, and integrity take center stage as they guide women in sales to exit gracefully.Whether it’s your first job or your tenth, these lessons will help you protect relationships, preserve your reputation, and leave a lasting legacy.Must-Hear Insights and Key MomentsPrepare, Don’t Panic – Get your facts straight and practice your delivery so you can stay present and confident.Lead with Transparency – Be honest with customers and yourself; honesty builds trust, not guilt.Show Humanity, Not Guilt – Acknowledge emotions without over-apologizing or shrinking in the conversation.Give Space for Response – Allow the other person to react freely; you don’t need to rescue the situation.End with Direction – Offer a clear next step or plan so clients feel supported after your departure.Protect Your Reputation – Avoid overpromising; ensure smooth transitions for customers and colleagues.Leave a Legacy, Not Just a Job – Your exit defines the kind of professional you are and the relationships you leave behind.Confidence is Key – Stand tall, be firm, and communicate your news with authority and grace.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  29. 111

    The ONE Question That Keeps Every Sales Rep Up at Night

    Send us a text! Have you ever been tempted to leave a job you love for a bigger title and paycheck—but something's holding you back?In this listener-inspired episode, Lisa and Cindy dive deep into the age-old question: should I stay or should I go? From salary bumps and territory equity to timing, burnout, and future potential, they break down the practical, emotional, and professional elements that weigh into one of the most important decisions in any medical device sales career.Whether you're at a crossroads now or preparing for the future, this honest conversation is full of grit, real talk, and expert advice.Must-Hear Insights and Key MomentsThe Med Device Dilemma - A listener writes in with a classic question: should I stay loyal to the company I love or explore a higher-paying offer? Lisa and Cindy break down the emotional tension this causes.Territory Equity & Timing - Cindy shares why your rep status and momentum matter when considering a jump—and why not all of it transfers with you.Know What You’re Leaving - Lisa emphasizes hidden perks like stock options, car allowances, and internal promotions that often get overlooked in shiny new offers.Mental and Physical Health Check - Lisa opens up about a pivotal decision she made when her stress levels started to impact her health and future family plans.When You’re Undervalued or Coasting - From being overworked to being strung along with empty promises, the girls talk about the red flags that make it okay to go.Lead with Both Heart and Head - Cindy and Lisa introduce the episode’s secret: the smartest decisions in your career are made when your head and heart are aligned.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  30. 110

    5 Ways to Sell When You’re Having a Sh*t Day

    Send us a text! Ever had a morning where everything goes wrong before you’ve even left the house but you still have to go sell?Lisa and Cindy get real about those off days and share five actionable ways to show up and perform when your energy, mindset, or motivation is totally off. In this episode, they break down the secret sauce: momentum. You’ll learn how tiny actions, structured routines, and a shift in energy can help you sell through the chaos. From skipping through the parking lot (yes, really) to leaning into your checklist, this is tactical advice you can use immediately.Whether you’re dragging from burnout or stuck in a negative loop, these five grit-fueled tools will help you reclaim your power and still crush your day. Because real grit shows up when everything else falls apart.Must-Hear Insights and Key MomentsFake It with Intention, Not Perfection - Step into your strongest available self, even when you're not 100%. Confidence comes from action so straighten up, smile, and go.Find the Micro Wins - Tiny victories shift your momentum. Remind yourself they chose you for that case, and that matters.Put Your Energy Somewhere Safe - Creating distance from stress by listening to a mystery novel or music reset your brain and protect your peace.Let the Process Carry You - When your brain is foggy, your habits and checklists are your anchor. Fall back on routine and muscle memory.Be Honest But Don’t Overshare - Your customers aren’t your therapist. Vent to a friend, not your physician. Keep your energy clean and focused.The Secret Is Momentum - Progress, no matter how small, is the path forward. Action breeds confidence and clarity even on the worst days.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  31. 109

    The One Thing You Can’t Bring into the OR

    Send us a text! Ever walked into the OR with a knot in your stomach and brought that tension with you?Lisa and Cindy dive deep into the hidden cost of dragging personal baggage into high-stakes medical cases. They share raw stories of what happens when resentment or frustration leaks into the room and how it impacts trust, results, and your business reputation.Learn how a simple pre-OR reset and a “door frame filter” can transform your composure, support your team, and make you the rep surgeons want by their side every time.Must-Hear Insights and Key MomentsThe True Cost of Baggage — Bringing emotional baggage into the OR can cost you trust, cases, and your business reputation.The Power of a Unified Front — Why two reps must check their egos and align roles before stepping into the OR.Your Doorframe Filter — A powerful mental “stop sign” that helps you reset before you enter the room.Naming Your Emotions — How naming frustration or anxiety can instantly calm your brain and help you show up composed.Triggers & Technology — Why your phone might be your worst enemy — and what to do about it before a case.Posture Matters — How standing tall and taking a breath can shift your mindset on the spot.Reflect & Reset — Tips for reviewing your past slip-ups and how to do it better next time.It’s About the Patient — The ultimate reminder: your job is to serve the surgeon and protect the patient, not your pride.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  32. 108

    Without THIS… You’re Not Really Selling

    Send us a text! Do you really believe in what you’re selling?In this episode, Lisa and Cindy reveal why belief and honest energy are the secret sauce to a powerful sales pitch that actually converts. Lisa shares a hilarious podcast story that proves what happens when your voice drones instead of convinces and how a simple shift in tone changes everything. Cindy challenges you to test your conviction in real time and get brutally honest feedback.You’ll walk away ready to master your product inside-out, add your authentic story, and deliver every pitch with unshakable confidence. Tune in! Your close depends on it.Must-Hear Insights and Key MomentsConviction vs. Fake Confidence – Why real belief is felt and how pretending just turns buyers off.The Droney Podcast Example – Lisa’s story about the boring doctor vs. the engaging expert shows how voice and energy make or break your message.Practice Makes Conviction – Cindy explains how practicing with someone else’s facts helps you find your own style.Master Your Product – Deep-dive knowledge gives you unshakable belief and smoother conversations.Honest Energy Sells – Lisa shares why real energy is contagious and keeps people listening.Confidence is Your Close – Cindy breaks down how preparation and mindset fuel unstoppable confidence.Actionable Pitch Exercise – Try your pitch on a family member or friend and get real feedback.Why Surroundings Matter – Elevate your circle to boost your mindset, skills, and belief.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  33. 107

    This Is Where the Top Reps Pull Ahead in Sales

    Send us a text! When things go sideways in the field, do you freeze, complain or solve?In this episode, Lisa and Cindy tackle the shortcut mindset that keeps reps stuck and show you how to shift from asking to acting.They share real stories like the lifeline text stream that saved a case in the nick of time  and break down how top performers build trust by becoming the solution, not the problem.You’ll walk away ready to pause, think critically, and tackle any problem with confidence, creativity, and grit so your customers always know they can count on you.Must-Hear Insights and Key MomentsThe Shortcut Mindset – Why too many reps default to asking for help instead of owning the issue themselves.Own It Before You Outsource – Cindy’s powerful reminder that you’re the first line of defense for any problem.Tap Into Your Lifeline – Lisa shares how a simple text chain turned into a field rep’s secret superpower.How to Slow Down to Solve Faster – The importance of taking five seconds to pause instead of panicking.When Complaining Backfires – The hidden damage when you throw problems up the chain and hope they disappear.Become the Solution – Why the best reps aren’t just problem solvers — they’re solution makers their customers trust.Solve Like You Sell – The mindset shift to tackle every problem with confidence, creativity, and grit.Everything Is Figureoutable – Marie Forleo’s mindset in action: break down big problems into manageable steps.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  34. 106

    The Hidden Skill Behind Every 7-Figure Rep

    Send us a text! Why aren’t you closing more deals? It’s probably not your pitch, your product, or even the price.Lisa and Cindy break down the real reason you're plateauing, and it's a skill most reps never fully master: consultative selling. This isn’t a soft skill. It’s a strategic advantage. The difference between top reps making seven figures and average ones stuck in the cycle? They don’t pitch—they partner. Learn how to listen deeper, ask smarter questions, and show up in a way that builds lasting loyalty.Ready to be unforgettable? From pre-call research to reading the room, Lisa and Cindy are getting real about what it actually takes to be trusted, not just tolerated, in medical sales.Must-Hear Insights and Key MomentsPitch vs. Partner - Why reps stuck in pitch mode miss the trust-building that The Power of Listening - How active listening uncovers what your customer actually needs—before they even say it.Understanding Customer Mindsets - Different settings, different stressors: the importance of tailoring your approach.The Info-Dumping Trap - Why flooding customers with facts kills your credibility (and what to do instead).Reading the Room Like a Pro - Learn when not to sell and how to make the right move at the right moment.Open-Ended Questions That Unlock Opportunity - Cindy’s favorite way to get real answers without being pushy.Trust Is the Currency - Being a consultant creates loyalty, and loyalty leads to long-term wins.The Close Is Just the Beginning - Stop chasing the “yes” and start building the relationship.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  35. 105

    The HIDDEN Edge: What You're Not Saying Could Be Costing You

    Send us a text! What happens when a competitor won’t even look at you in the hallway?Avery Lanman knows the feeling—and shares how choosing professionalism over pride changed everything. In this candid episode, Lisa and Cindy dig deep with Avery on rep dynamics, OR pressure, and how to be taken seriously when you’re still learning the ropes. Avery’s advice? Trust wins. Always. From building his own rep curriculum to knowing when to step aside for the sake of the patient, this episode is packed with powerful takeaways for new and veteran reps alike.Must-Hear Insights and Key MomentsThe Hallway Standoff – Avery shares a real story about a competitor who refused to acknowledge him—and the surprising way he responded.Initiative Is Everything – Learn how Avery taught himself OR systems by using the very trays he was delivering.Trust Over Transaction – Why Avery sometimes gives away business to competitors—and gains more in return.Rep-to-Rep Etiquette – Lisa and Avery unpack how sales reps can stay competitive without becoming combative.How Women Rep Differently – Lisa opens up about female competition in the field and the pressure to protect success.The Self-Made Curriculum – Avery details the 16-week plan he pitched to get off salary and onto commission faster.Own Your Development – Advice for reps who feel stuck doing grunt work—and how to flip it into growth.The Operating Line – Avery shares what’s next: an educational series to bridge the gap between medtech reps and manufacturers.About AveryAvery Lanman, based in Torrance, California, is the Founder and Principal Distributor at Apollo Solutions. He brings valuable experience from previous roles at DePuy Synthes Companies and has played a key role in generating over $45 million in sales. Avery holds a Bachelor's Degree in Film Studies and Literature from Yale University, earned between 2009 and 2013. In addition to his work in medical device distribution—particularly in novel spine technologies—he is also a writer who collaborates with doctors and spine device companies to craft compelling content.Follow Avery LanmanWebsiteInstagramLinkedInFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  36. 104

    The Dark Side of Hustle Culture: Always on. Always Empty

    Send us a text! Ever feel like you’re constantly hustling but not really moving forward?Lisa and Cindy call out the illusion of hustle that so many high performers fall into: busy doesn’t always mean productive. In this episode, they reveal the power of controlled urgency over chaotic motion and share how to hustle with intention instead of burnout. Discover practical strategies to prioritize, plan, and push with purpose, just like a jockey guiding a racehorse to victory. If you’re ready to stop spinning your wheels and start winning long term, this episode is your blueprint to hustle smarter. Tune in, reset your mindset, and learn how to hustle with power, not panic.Your next level awaits. This is more than just a pep talk; it’s a tactical roadmap to shift from empty to strategic hustling.Must-Hear Insights and Key MomentsThe Illusion of Hustle – Why being busy doesn’t always mean you’re productive and how hustle without strategy leads to burnout.Controlled Urgency Explained – Redefining hustle as urgency with intention and discipline, not chaotic nonstop motion.Jockey & Horse Analogy – How strategic restraint in the race mirrors pacing your hustle for maximum results.Ruthless Prioritization – The importance of focusing on top goals and accounts to move the needle effectively.Infiltrating Your Territory – Using small, strategic moves like checking the OR board to create new opportunities.Avoiding Burnout – Why building white space and self-care routines are essential to reset and refocus.From Panic to Power – Moving hustle energy from frantic stress to controlled, confident action.Call to Action: Declutter Your Calendar – Eliminate exhaustion by intentionally planning your time for greater impact.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  37. 103

    What Most Reps Don’t Know (But Every Hospital Buyer Does)

    Send us a text! What if the person you're selling to has no real power to say yes?In this high-impact episode, Lisa and Cindy dive deep with Jeffrey DelVerne to uncover the truth behind how healthcare systems really make purchasing decisions and why many reps are pitching the wrong people.This episode is a crash course in selling smarter, not harder. Whether you’re trying to break into hospital systems, navigate insurance challenges, or understand the healthcare ecosystem, this is the blueprint for winning in 2025 and beyond.Must-Hear Insights and Key MomentsThe Rise of Vertical Integration – Learn how health insurance giants now control physician groups, pharmacies, and care delivery—and what that means for sales reps.Why Sales Structures Are Outdated – Most sales orgs are built for a world that no longer exists. Jeffrey explains how collaboration is the new superpower.How to Navigate the Optum Maze – Understand how Optum’s acquisition of practices affects local sales decisions, and how to connect the dots with your internal payer teams.The 85/15 Rule Explained – Jeffrey breaks down the Medical Loss Ratio and how insurers profit by funneling expenses through assets they own.Real Talk: Patients vs. Payers – Lisa opens up about the emotional toll of seeing families fight for care, while Jeffrey brings clarity on how denials get resolved.Empowered Through Education – Cindy emphasizes the competitive edge that comes from curiosity and continuous learning in sales.Monthly Roundtables: A Game Changer – Discover how a simple 30-minute cross-functional check-in can unlock access and accelerate deal flow.Legacy & Leadership – The conversation ends with a powerful reminder about impact, legacy, and helping others rise.About JeffreyJeff DelVerne began his healthcare career on the commercial side of the medical device industry before transitioning into market access, where he became increasingly focused on the underlying unit economics of U.S. healthcare. That curiosity led him to closely study the “Big Six” payers Cigna, Humana, CVS Health, Elevance, UnitedHealthcare, and Centene who collectively influence nearly $1.4 trillion of the over $5 trillion spent annually on healthcare in the U.S. Jeff’s core thesis is that payers control 90 cents of every dollar in healthcare.Follow Jeffrey DelVerneWebsiteInstagramLinkedInFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  38. 102

    Panic Doesn’t Sell-Power Does

    Send us a text! Have you ever looked at your pipeline, felt your stomach drop, and thought—how am I going to hit my number this quarter?If so, this episode is for you. Lisa and Cindy break down what panic selling looks like, how it shows up in your energy, and why it’s one of the most dangerous traps in medical device sales. You’ll learn how to recognize the warning signs, reset your mindset, and build a momentum strategy rooted in confidence—not chaos.This is more than just a pep talk; it’s a tactical roadmap to shift from fear into power.Must-Hear Insights and Key MomentsWhy Panic Selling Happens - Lisa and Cindy explore how poor targeting, unqualified calls, and energy drain push reps into desperation mode—long before the end of the quarter.The Hidden Cost of Desperation - They explain how selling from fear affects your tone, body language, and credibility—and what to do when the panic spiral starts.Bulletproofing Your Mindset - From gratitude journaling to affirmations and visualization, Lisa and Cindy share daily mental strategies to keep you grounded and powerful under pressure.Abundance > Scarcity - Cindy dives into the power of reframing your sales day: from rushing a big close to staying open to smaller, abundant wins that add up.How to Recover from a No - Lisa reminds us that rejection is part of the game, and the fastest way to bounce back is to detach your self-worth from the outcome and reengage with intention.Find Your Hype Crew - Whether it’s a mentor, teammate, or trusted rep friend—Lisa and Cindy emphasize how surrounding yourself with positive support helps you recalibrate fast.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  39. 101

    How to Turn a COLD Call into a HOT Lead

    Send us a text! Ever get that pit-in-your-stomach feeling just hearing the words “cold call”?You’re not alone—and you’re definitely not doomed to stay stuck there. In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection. Whether you're brand new or a seasoned rep needing a boost, you’ll get mindset shifts, tactical advice, and hilarious stories that prove cold calls can actually be fun—and wildly effective.Don’t just survive your next cold call. Master it.Must-Hear Insights and Key MomentsDive Into Strategy – Why Planning Changes the Game - Lisa and Cindy break down how strategic planning—from online research to goal-setting—can instantly reduce cold call anxiety and lead to more productive, focused conversations.Personalization is Power – How to Warm Up a Cold Call - Learn how Lisa turns a first walk-in into a future lunch meeting, all by being kind, curious, and committed to remembering every name.Smile Through the Awkward – The Science of Confidence - Cindy shares how something as simple as smiling (even when you’re nervous) can change the chemistry of a call—and your results.Don’t Forget the Follow-Up – Where Cold Calls Actually Convert - The follow-up isn’t just an afterthought—it’s where the ROI lives. The girls talk scheduling, accountability, and making sure you never forget to order lunch again.The Secret to Cold Call Success – It's Not About Perfection - Cold calls won’t always be pretty, but each one teaches you something. Hear how Lisa and Cindy use reflection to grow and fuel their momentum.Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: Apple Podcasts   SpotifyFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  40. 100

    Diagnosed but Not Defeated: The Power of Women Who Rise

    Send us a text! What if your greatest challenge became your greatest calling?In this unforgettable 100th episode of Secrets in Medical Device Sales™, Cindy and Lisa sit down with two powerhouse women who turned fear into purpose—Tina Valbh and Jessica Krauser. These warriors didn’t just survive a life-altering diagnosis; they chose to rise, speak out, and change lives. From breast cancer to early-onset Parkinson’s, their stories are proof that grit, resilience, and purpose can ignite movements. This is an episode about redefining strength, finding your voice, and building something bigger than yourself—even in the face of uncertainty.Whether you're in sales, in a storm, or just in need of hope—this one will stay with you long after the episode ends. Cheers to 100 and beyond!Must-Hear Insights and Key MomentsFrom Diagnosis to Drive – Tina and Jessica open up about how two devastating diagnoses led them to create platforms for change—Tina in oncology advocacy, Jessica in Parkinson’s awareness.Hitting Rock Bottom – Both women share raw, emotional moments when they nearly gave up—and the people who helped them find the strength to keep going.Parenting Through Pain – Jessica shares a powerful story of vulnerability in front of her teenage daughter—and how that moment shifted her outlook and led to a life-changing decision.Turning Pain into Purpose – Tina reflects on the trauma of watching her daughters grow up while she was in treatment—and how it fueled her mission to become a patient advocate.The Power of Community – The group discusses how impact grows when women use their voices, build movements, and support one another through dark seasons.Lessons in Perspective – Cindy and Lisa reflect on how Tina and Jessica’s stories are reminders that health and humanity matter more than any deal or sales win.Final Words of Wisdom – Both guests offer a message of hope and resilience for any listener facing adversity, reminding us all that grit is something you grow.Connect with Tina Valbh:WebsiteInstagramLinkedinConnect with Jessica Krauser:FacebookInstagramLinkedinFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  41. 99

    Burnout Is Real. So Is Your Power.

    Send us a text! Ever felt like you’re giving everything to your career and wondering if it’s giving enough back?In this candid and uplifting episode, Lisa and Cindy sit down with powerhouse sales leader and founder Kirsten Haight to talk about what it really looks like behind the scenes in medical device sales. From overwhelming schedules and missed milestones to reclaiming your power and building a team that lifts you up—this conversation hits deep.Whether you're grinding through long shifts or debating your next move, this one will remind you why you started—and why you’re strong enough to keep going.Must-Hear Insights and Key MomentsTo the Exhausted Rep - Kirsten reads the viral LinkedIn post that touched thousands of reps, giving voice to the emotional and physical toll of life in the field.From Trash to Triumph - Yes, Kirsten went from selling trash services to launching a thriving medical sales business—and every pivot had purpose.The Real Struggles Behind the Glamour - They talk about what outsiders don’t understand about the 24/7 life of reps and the personal sacrifices made behind closed OR doors.Creating a Safe Space for Women - Kirsten shares how she built a team culture focused on collaboration over competition—and why it’s changing lives.Letting Go of People-Pleasing - Inspired by Mel Robbins’ “Let Them,” Kirsten reflects on how letting go of expectations has helped her lead with more clarity and confidence.You Can Do Hard Things - In a powerful closing message, Kirsten reminds every listener that strength is in showing up—even when it’s messy, even when it’s hard.About KirstenKirsten Haight is a former medical device sales rep turned founder who built her own company after years in the field. Known for her honesty and leadership, Kirsten leads a high-performing all-female team and is passionate about building a culture rooted in support, balance, and communication. Her viral LinkedIn post on burnout struck a chord across the industry, reminding reps everywhere that they're not alone. Through her work, Kirsten is creating space for women to thrive in a male-dominated field—without sacrificing who they are.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  42. 98

    Don’t Let the Whale Swim Away: How to Retain Your Biggest Clients

    Send us a text! You finally landed the whale… now what?After months—maybe years—of chasing down the biggest account of your career, this episode is your blueprint for keeping it. Lisa and Cindy break down the exact playbook they’ve used to turn high-stakes KOLs and massive hospital systems into career-long allies. Discover the secret to retention, the six steps every rep should master, and how to transform your whale into your best advocate. If you’ve ever wanted to turn one big win into long-term sales dominance—this one’s for you.Must-Hear Insights and Key MomentsCelebrate, Then Execute – Don’t let your first win be your last. Mark the milestone but immediately start the real work.Flawless Onboarding – A smooth handoff is everything. Lisa walks through how to support everyone from the OR nurse to materials management.Build Internal Champions – One relationship won’t keep the whale. Cindy shares how mini-advocates inside the account keep momentum when you’re not there.Be Johnny-on-the-Spot – The fastest rep wins. Learn how to embed yourself in the hospital’s ecosystem and show up before problems become deal-breakers.Grow the Account Strategically – Don't stop at one facility. Lisa outlines how to protect your turf by expanding into other hospitals and partners.Make Your Whale Your Sales Rep – A true KOL can do your selling for you. Cindy explains how to turn client satisfaction into testimonial gold.Words of Wisdom: Standout Quotes from This Episode“Winning a major account in medical devices isn’t just about selling the product—it’s about embedding yourself into the ecosystem of care.” — Anneliese Rhodes“You landed the whale. Now the marathon begins.” — Cynthia Ficara“Celebrate the win. Then get to work. The PO is not the finish line—it’s the starting gate.” — Anneliese Rhodes“Turn your whale into your best sales rep. That’s where your true ROI begins.” — Cynthia Ficara“If you’re not there to solve the problem, your competitor will be.” — Anneliese Rhodes“You can’t keep a whale with transactional service. You keep them by being unforgettable.” — Cynthia Ficara“When a customer says, ‘I won’t do a case without my rep in the room,’ you’ve done your job right.” — Anneliese Rhodes“Grow the account before your competitor grows back in.” — Cynthia Ficara“Bad service gets told five times more than good service. You’ve got to be the first to show up.” — Anneliese Rhodes“You don’t just support the physician—you serve their whole world.” — Cynthia FicaraFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  43. 97

    Hooking the Whale: How to Land Game-Changing Clients

    Send us a text! Ever wonder how some reps manage to land massive hospital systems or superstar surgeons while others struggle for small wins?In this episode, Lisa and Cindy break down the art and strategy behind “landing a whale”—those game-changing customers who can transform your entire territory and career. They share real stories, key mindset shifts, and practical steps to help you win big in medical device sales. Whether you’re chasing an IDN, a KOL, or a high-volume surgical practice, this episode is your go-to guide for building long-term, high-impact partnerships.Get ready to master the secret most reps miss: patience.Must-Hear Insights and Key MomentsDefine Your Whale - Lisa and Cindy explain what “a whale” really means in medical device sales—and how to identify the ones that matter most to your business.Patience is a Power Play - They reveal why patience isn’t just a personality trait—it’s a tactical advantage that separates rookies from rainmakers.Build the Inner Circle - You’ll learn how to win the trust of everyone around your whale—assistants, techs, schedulers, committee members—to create unstoppable momentum.Red Flags to Avoid - Cindy shares a vulnerable story about losing a key contact and explains why you can’t put all your eggs in one basket when chasing big deals.Play the Long Game - The Girls of Grit™ wrap with hard-won truths on sustaining relationships and the real reason why landing the whale is only the beginning.Words of Wisdom: Standout Quotes from This Episode“If you’re chasing a whale, it’s not a sprint—it’s a marathon.” – Anneliese Rhodes“Whales don’t respond to pressure. They respond to partnership.” – Cynthia Ficara“Landing a whale is not about luck. It’s about strategy, consistency, and patience.” – Anneliese Rhodes“You’re not just selling to the surgeon—you’re selling to their entire orbit.” – Cynthia Ficara“Don’t get discouraged by the no. Get motivated by the opportunity behind it.” – Anneliese Rhodes“Key opinion leaders are like A-listers. You better know their coffee, their people, and their pressure points.” – Cynthia Ficara“You don’t keep a whale by coasting—you keep them by continuously showing up with value.” – Anneliese Rhodes“This isn’t a transactional deal. This is a long-term partnership with big-time payoff.” – Cynthia Ficara“Even one bad case doesn’t define you. It’s how you handle it that makes or breaks the relationship.” – Anneliese RhodesFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  44. 96

    Unspoken Rules of Conferences Every Woman in Med Device Needs to Know

    Send us a text! What’s the cost of one bad decision at a professional meeting?In this episode of Secrets in Medical Device Sales™, Lisa and Cindy get real about what it takes to show up like a true high performer in male-dominated spaces. From avoiding after-hours pitfalls to mastering your presence at conferences, the Girls of Grit™ serve up hard truths, smart strategies, and high-impact advice. Whether you're a rising rep or seasoned pro, these stories and action steps will have you rethinking how you show up, speak up, and follow up. It’s time to take the high road—and leave with leads, not regrets.Must-Hear Insights and Key MomentsThe Bar Trap – Lisa breaks down how late-night networking can backfire and how to make a memorable impression without the next-day regret.Dress Like a Leader – Cindy and Lisa dive into why wardrobe choices matter more than you think, especially when you're representing yourself and your company.Know Your Audience – From dietary preferences to cultural norms, learn why thoughtful consideration of your customers sets you apart.Respect Over Relatability – The hosts unpack why professionalism earns more trust than trying to "fit in" after hours.Follow-Up Like a Pro – Cindy shares the underrated power of post-meeting communication to build momentum and maintain relationships.Words of Wisdom: Standout Quotes from This Episode“You don’t have to get drunk to make an impact.” – Anneliese Rhodes“One bad night can become a career-long impression.” – Cynthia Ficara“If you want to be seen as a leader, show up like one—even after 10pm.” – Anneliese Rhodes“Knowing your audience is more than names and titles. It’s values, habits, and boundaries.” – Cynthia Ficara“Leave with leads, not regrets.” – Cynthia Ficara“Classy is memorable. Sloppy is forgettable.” – Anneliese Rhodes“Your outfit speaks before you ever say a word.” – Cynthia Ficara“Big brother is always watching—especially when you don’t think he is.” – Anneliese Rhodes“We’re not here to blend in. We’re here to stand out—for the right reasons.” – Cynthia Ficara“Take the high road. It always leads somewhere better.” – Anneliese RhodesFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  45. 95

    Use these 3 Tips to Maximize Your ROI on Customer Engagements

    Send us a text! Are your physician dinners falling flat instead of closing deals?In this high-impact episode, Lisa and Cindy share the 3 essential steps to execute a standout physician dinner — from strategic planning to unforgettable execution and the one crucial follow-up tactic most reps miss. Learn how to avoid the anxiety and start maximizing ROI with every meal.Whether you're launching a new product or building long-term trust, this episode will change the way you approach customer events forever.Must-Hear Insights and Key MomentsWhy Dinners Matter More Than Ever – Cindy and Lisa explain how physician schedules make dinners a rare but powerful moment to connect and influence.Intentionality Is Everything – Discover why being laser-focused in your planning, targeting, and execution changes the entire trajectory of your event.Invitation Strategy that Works – From personalized PDF invites to ChatGPT-generated hooks, learn how to ensure your guests show up.How to Keep Them in Their Seats – Craft an experience that respects time, stimulates engagement, and turns colleagues into advocates.Follow-Up That Converts – What you do after the dinner is where the real selling starts—get scripts, timelines, and insider tactics.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  46. 94

    The Triple Threat: 3 Secrets to Transform Your Sales Game

    Send us a text! Are you showing up as the most powerful version of yourself or just playing a role?In this deeply honest and energizing finale to their 10-part high performer series, Lisa and Cindy pull back the curtain on the secret sauce that separates top sellers from the rest: authenticity. From real-life stories to tactical action steps, this episode explores how unveiling your true self not only builds lasting connections but also drives stronger results.Whether you're new to the game or a seasoned rep, this one’s for every rep who’s ready to trade the pitch for a personal touch—and win big.Must-Hear Insights and Key MomentsUnfiltered Is Underrated – Lisa shares how dropping the sales armor and just being herself brought a lost client back—after a full year apart.Your Story Is Your Superpower – Cindy explains how owning her journey shaped her voice and showed her why trying to fit in just isn’t worth it.The Triple Threat Framework – The Girls of Grit™ break down three action steps to turn authenticity into sales gold: Reflect & Own Your Story, Embrace Vulnerability, and Define Your Vision.The Singing Sales Rep – Lisa bonds over childhood voice lessons with a physician, proving that sharing personal experiences can create unexpected connections.Vulnerability as a Sales Tool – From OR conversations to post-case feedback, being open about your flaws builds trust—and better teamwork.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  47. 93

    Linked by Fate: Unlocking the Doors of Opportunity

    Send us a text! How often do we find ourselves sitting at an event, wondering if we’re truly making the most of our networking opportunities?Whether you’re trying to advance in your career or make valuable connections, the power of networking can open doors you never thought possible. In this episode, Cindy and Lisa dive deep into the importance of networking, and how personal, professional, and social networks can all help shape your career. They share personal stories of how they’ve built their networks over the years, from random elevator chats to planned-out LinkedIn connections. Listen in for actionable tips and strategies that can transform the way you approach your own networking game!Must-Hear Insights and Key MomentsPersonal Networking: Small Conversations, Big Opportunities – Cindy shares how a simple hello in an elevator led to a lasting connection, proving that you never know where a conversation can take you.The Power of LinkedIn: Your Online Networking Hub – Lisa emphasizes the importance of using LinkedIn to expand your network and connect with people who can help further your career.Gatekeepers and Their Role in Your Success – Cindy explains how knowing the right people and networking within your industry can help you bypass obstacles in the professional world.Making Networking a Planned Strategy – Cindy and Lisa discuss the importance of planning ahead for networking events, from conferences to one-on-one meetings, ensuring you get the most out of every connection.Social Networking Beyond the Screen – Lisa highlights how social activities, like golfing or volunteering, can lead to valuable professional connections outside of work.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  48. 92

    The ONE Shift That Gives You Hours Back—Without Working Harder

    Send us a text! What if the secret to getting more done wasn’t working harder?In this episode, The Girls of Grit™ reveal a game-changing shift that will help medical sales reps take back control of their time—without sacrificing performance. Lisa and Cindy break down the most common time-wasting habits that keep reps stuck in a cycle of burnout and busyness. They’ll share how small, intentional adjustments can add hours back into your week while making you a more effective salesperson.If you’ve ever felt like there’s just never enough time, this episode is your wake-up call!Must-Hear Insights and Key MomentsThe Trap of Being “Busy” Instead of Productive – Cindy and Lisa explain why being constantly busy isn’t the same as being effective—and how to shift from reactive to intentional work.The ONE Shift That Frees Up Hours in Your Week – Discover the simple yet powerful change that will immediately transform how you manage your time and energy in sales.How to Identify Your Biggest Time-Wasters – Learn how to spot the habits and tasks that drain your productivity and what to do instead.The Mindset Shift Every Sales Rep Needs – Lisa and Cindy discuss the mental barriers that keep reps stuck in overwork mode and how to break free.Tactical Strategies to Work Smarter, Not Harder – From smarter scheduling to leveraging the right tools, this episode is packed with actionable takeaways.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  49. 91

    Warrior Within: How Battling Cancer Fueled a Mission for Change with Tina Valbh

    Send us a text! What does it take to turn life’s greatest challenges into a force for change?In this powerful episode, The Girls of Grit™ sit down with Tina Valbh, a pharmacist, entrepreneur, and breast cancer survivor who transformed her personal journey into a mission to reshape healthcare. From launching her consulting business to founding Tina’s Warriors, a nonprofit providing hope kits to women undergoing cancer treatment, Tina’s story is a masterclass in courage, purpose, and relentless advocacy.Listen in as she shares what fueled her journey, the moments that defined her career, and the lessons she hopes to pass on to the next generation.Must-Hear Insights and Key MomentsTaking the Leap - Tina shares the bold decision to leave retail pharmacy and build a business rooted in advocacy and impact.Finding Purpose Through Adversity - How a breast cancer diagnosis reshaped her mission and reignited her passion for patient-centered care.Building Tina’s Warriors - From a heartfelt gift to a nationwide movement, discover the story behind Tina’s nonprofit and its mission to bring hope to women fighting breast cancer.The Power of Resilience - Tina opens up about the mindset that kept her pushing forward — even in the toughest moments.Owning Your Path - Lessons in self-leadership and how embracing fear can fuel your greatest successes.Connect with Tina Valbh:WebsiteInstagramLinkedinFollow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

  50. 90

    The ESSENTIAL Element to Advancing Sales… Are You Missing It?

    Send us a text! What does it take to truly lead yourself to success in sales?In this episode, Cynthia and Anneliese dive into the essential qualities of leadership and why mastering self-leadership is the first step toward becoming a high performer. From creating a clear vision to taking full ownership of your territory, they unpack what it means to lead yourself before leading others. Discover practical skills to build trust, make decisive moves, and stay resilient in the face of challenges.Whether you’re a sales rep aiming for President’s Club or just starting out, this conversation will inspire you to step up, take charge, and own your path to success.Must-Hear Insights and Key MomentsThe Power of Vision – Why having a clear vision is the foundation of effective leadership.Decisiveness Drives Success – How making bold decisions propels you forward and builds trust.Trust: The Cornerstone of Leadership – Why building trust with customers and colleagues sets leaders apart.Resilience in Action – Turning setbacks into setups for future success.Communication is Key – Mastering the art of effective communication for stronger leadership.Follow The Girls of Grit™:WebsiteInstagramLinkedInWe'd Love to Hear Your Stories!Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!A Team Dklutr production

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ABOUT THIS SHOW

Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.

HOSTED BY

The Girls of Grit

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