Selling the Dream By Ken Jordan

What does it really take to walk away from a 26-year career… with no safety net?In this episode of Selling the Dream, we sit down with Kim Yot — a top-performing real estate agent who made a bold leap from healthcare into real estate… and never looked back.From working in high-pressure hospital environments to building a $70M+ real estate career, Kim shares the raw truth behind her journey — including burnout, failure, resilience, and the mindset it takes to rebuild from scratch.We also dive into: • The reality of leaving a stable job • Why most people fail when starting over • The power of authenticity in sales • How she bounced back from her worst year in business • Lessons from losing a restaurant business • Building success through relationships (not transactions)If you’re thinking about making a big life or career change… this episode is for you. Listen now and learn how to bet on yourself — and win. Chapters (00:00:09) - selling the dream(00:01:16) - Pittsburgh Connection(00:03:14) - Two Truths and a Lie(00:03:38) - In the Elevator With Lie and Truth(00:04:09) - Real Estate Millionaire: Starting Out in Healthcare(00:06:42) - How to Become a Real Estate Manager: An Introvert vs Ext(00:11:38) - Employees Transition from Healthcare to Real Estate(00:15:08) - When You Quit Your Job For Your Girlfriend(00:15:42) - Burnout in the Healthcare Industry(00:19:34) - Real Estate pioneer Bart Howley on the Journey(00:22:00) - What was the biggest lesson you learned as a first-time agent(00:23:51) - Marissa on Making the Transition to Real Estate(00:28:19) - on Daughter Alyssa's Business(00:30:46) - How to Bounce Back From a Horrible Year(00:33:46) - Ken on Being Candid on Social Media(00:37:24) - Kim Kardashian on Starting a Restaurant(00:40:37) - Jimmy Kimmel on The Hardest Time Of His Life(00:43:01) - NINJA Selling: The Installation(00:45:28) - NINJA CEO on His Next Step(00:46:23) - 19/19/(00:47:49) - 13 People Who Worked At A Young Age(00:49:47) - Vegetarians Talk About Beans

What does it really take to win in real estate when the market gets tough? In this episode of Selling the Dream, Ken Jordan sits down with Philadelphia real estate powerhouse Noah Ostroff, founder of Philly Living, Global Living, and Jersey Living, to break down the mindset and discipline required to thrive in any market. With over 4,000 transactions closed and more than 500 homes built, Noah shares the principles that helped him build a real estate empire — starting in 2008 during one of the worst housing markets in history. They dive deep into: Why bad markets expose weak business habits The difference between being busy and building a business Full ownership and the philosophy behind No One’s Coming Morning and evening routines that drive performance Why consistency beats intensity How to stop waiting for rates, the market, or “the right time” Wealth-building vs. scoreboard chasing Raising entrepreneurial kids and teaching business principles early If you’re a real estate agent, loan officer, entrepreneur, or leader feeling the pressure of today’s market — this episode will reset your perspective. Ken also discusses Noah’s book, No One’s Coming, which was selected as Princeton Mortgage’s Book of the Quarter. This conversation is about ownership, discipline, leverage, and freedom — not hype. If you’re ready to stop waiting and start building, this one’s for you. #RealEstate #Entrepreneurship #Mindset #SellingTheDream #NoOnesComing #RealEstateAgent #LoanOfficer #Leadership Chapters (00:00:09) - Selling the Dream(00:01:03) - Noah Ostroff on Real Estate Agents(00:02:15) - 2 Truths and A Lie(00:03:14) - Penn State alumnus turns real estate into a business(00:05:36) - Coming soon: Recognizing Opportunity in 2026(00:06:24) - Real Estate Market: 08 and Today(00:08:38) - How to Build a Successful Business on a Hard Market(00:14:23) - No One's Coming to Save You(00:18:20) - Morning Routine for Fitness Pros(00:21:16) - Morning Routine vs Evening Routine(00:25:22) - Take Action Now, Critique Later(00:28:39) - Why Consistent Workout Is So Hard for People(00:33:39) - Tony Robbins on Being Content With His Life(00:38:59) - How to Start a Business with Your Kids(00:44:16) - How to Win and Grow Rich(00:46:22) - Two Truths and a Lie(00:47:45) - I Was Never The Penn State Mascot(00:50:04) - selling the dream

What actually makes a great leader — and why do the best salespeople struggle when they try to lead? In this episode of Selling the Dream, Ken and Joe sit down with Brad Weisman, Associate Broker and Co-Owner of Keller Williams Platinum Realty, to talk about leadership, sales addiction, authenticity, and why you are the niche in today’s market. Brad shares his journey from musician to real estate professional, how one commission check changed everything, and what 30+ years in sales taught him about growth, curiosity, and leadership. The conversation dives deep into why action beats perfection, how fear of the unknown holds people back, and why emotional intelligence (EQ) is becoming the ultimate differentiator in an AI-driven world. This episode is part leadership masterclass, part therapy session, and part absolute chaos — including Super Bowl stories, podcasting advice, and one of the most memorable rounds of Two Truths and a Lie we’ve ever had. Topics Covered: Why sales is addictive (and why that matters) Transitioning from top producer to authentic leader Why “you are the niche” in modern sales & marketing Leadership vs management in sales organizations Podcasting, curiosity, and building real relationships AI, authenticity, and the future of human connection Consistency, curiosity, and authenticity as growth drivers Chapters (00:00:09) - Podcasting Is Like Watching Your Kids Play Video Games(00:02:10) - Dog vs. Rabbit(00:03:22) - Brad Weissman on Septic Systems(00:06:26) - Bradley On Real Estate(00:10:21) - Tom Petty on His Charity(00:11:46) - Sales is a Drug, Says One(00:15:33) - Fear of the Unknown(00:20:32) - In Leadership, You Can't Sit Still(00:21:30) - Tim Sloan on His Transition into Leadership(00:26:15) - Joe Rogan on Leading Himself(00:29:33) - Ed Mylett on His Mentor Guy(00:30:08) - KJ On Being a Good Leader(00:33:58) - Ken Jordan: A Good Leader Needs to Be Authentic(00:40:33) - In the Age of AI, Mistakes Are Okay(00:42:05) - Interviewing Frank Sell on His Podcast(00:42:44) - What Made You Get In to Podcasting?(00:45:40) - Podcasters: Consistency, Curiosity and Authenticity(00:50:03) - Brad Wiseman on Guest on My Show(00:53:14) - In the Elevator With Joe Biden(00:56:50) - James Taylor Was Married To An Actress(00:58:15) - Brad Gets Candid About His HONEST Picture

Too many sales professionals confuse marketing, branding, and selling—and it’s quietly costing them business. In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce break down one of the most misunderstood concepts in real estate and mortgage sales: why branding isn’t about you—it’s about the people you serve. You’ll learn: The real difference between marketing vs. branding Why marketing creates moments but branding creates memories How storytelling builds emotional connection and trust Why your client or referral partner must be the hero, not you The hidden reason “relationships” alone don’t close deals How a clear value proposition beats loyalty every time If you’re a Realtor, loan officer, or sales professional trying to stand out in a crowded market, this episode will fundamentally change how you think about your brand—and how people experience you. Chapters (00:00:00) - Ed and Ken(00:00:55) - Sales Training: Confusing Marketing and Branding(00:03:10) - Ken Jordan: Real Estate Agents and Branding(00:08:08) - Marketing Creates a Moment: Branding(00:09:22) - What's In It For My Partners?(00:13:43) - Real Estate Quickfire: Relationships(00:18:41) - Operator Talk

It’s January … and most people are already lying to themselves. In this Ed & Ken Mini Podcast episode, Ken Jordan and Ed Fordyce cut straight through New Year’s noise to talk about commitment, discipline, coaching, and what it actually takes to perform at a high level in real estate and business. This conversation covers: Why declarations without action are self-betrayal The difference between wanting something and being willing to do what it takes How much production “80% of your full potential” really looks like Why most agents are amateurs pretending to be professionals The power of coaching, blind spots, and ego removal Why money alone is a weak “why” How to honestly decide what level you’re willing to commit to This isn’t hype. It’s a reality check. If 2026 is going to be different for you, it starts with honesty — about what you want, and what you’re willing to do to get it. Chapters (00:00:00) - Eddie Kennedy On The New Year(00:00:42) - What 80% of Real Estate Agents Should Do To Make Money in(00:09:00) - How a Headshot Changed My Client's Listing(00:11:19) - What Percentage of Your Full Potential Do You Want?(00:15:06) - Real Estate Agents: If I Could Commit to Being 100% of(00:22:19) - Real Estate Pro-Tips for More Success(00:25:48) - The Greatest Challenges of Real Estate(00:31:19) - Sky Michaels Training

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Dr. Suzanne Vester, a naturopathic doctor and doula, for a powerful conversation about holistic health, leadership, and what it really means to help people grow. Dr. Vester shares her philosophy on naturopathy, Western medicine, mental health, and why the goal of any great practitioner — or leader — should be to graduate people, not keep them dependent. The conversation explores preventative health, the role of faith and gratitude, ancient medicine, frequency therapy, and how mindset, responsibility, and pressure shape our lives and businesses. This episode is packed with insights for entrepreneurs, leaders, parents, and anyone interested in personal growth, mental wellness, and building a healthier, more intentional life. Topics covered: Holistic health vs. symptom-based medicine Mental health, anxiety, and dependency on prescriptions Leadership lessons from healthcare and parenting Why pressure is a privilege Gratitude, responsibility, and mindset Eastern medicine, frequency therapy, and natural healing How great leaders help people outgrow them If you're interested in entrepreneurship, leadership, wellness, or personal development — this episode is for you. Chapters (00:00:09) - selling the dream(00:02:29) - Meet Dr. Suzanne Vester(00:04:18) - Two Truths and a Lie(00:05:12) - Televangelist on Holistic Health(00:09:04) - Mental health: Western medicine's role

Most real estate agents and loan officers don’t have an effort problem — they have a focus problem. In this Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce strip away the noise and get back to what actually produces predictable income in today’s market. They break down: The real math behind earning $100,000 (and $200,000) in real estate Why only 8–15 transactions can change your entire year How the 33-Touch system still works — and what’s changed Why your “have-met” database is more valuable than social media reach Simple call frameworks that remove commission breath and awkwardness How imperfect action beats perfect marketing every time If you’re chasing the next tactic, platform, or hack — this episode is your reset. This is about systems, relationships, and execution, not theory. Listen in and refocus your business on what actually moves the needle. Chapters (00:00:01) - Ed and Ken: Christmas Vacation(00:01:23) - Real numbers, not abstractions(00:01:49) - Getting to a 100,000 Sales Jobs(00:07:34) - How to Make Money on Phone Calls(00:13:14) - The 33 Touch System For Real Estate Agents(00:16:27) - Ken Jordan on Connecting With Agents(00:19:49) - Opening Up My Mind About Tampa Brie(00:20:11) - Real Estate Comparison: Sarasota vs Manatee County(00:23:30) - How to Make $100,000 a Year with a Morning Ritual(00:28:19) - 90 Days to Greatness

December and January are the most underrated months in sales, and most mortgage and real estate professionals miss it. In this episode of Ed & Ken, Ken Jordan and Ed Fordyce break down why so many salespeople “hibernate” during the holidays, and why that mindset quietly sabotages their next year. They dive into the psychology behind prospecting resistance, the shame many people feel about being in sales, and how integrity—not pressure—is the real differentiator. You’ll hear: Why imperfect action beats inaction every time The simple outreach script you can use today How to reframe prospecting as connection, not selling Why empathy + leadership = ethical persuasion The difference between being interested, committed, and obsessed How a single conversation can unlock massive opportunity This is a must-watch for loan officers, real estate agents, recruiters, and anyone in a relationship-driven business heading into a new year. Stop waiting for the market to change. Start connecting. Chapters (00:00:01) - Ed and Ken: Holiday SNOW!(00:01:47) - How to Plan for the Year ahead with Real Estate Agents(00:03:54) - Why Agents Don't Prospect For Business(00:09:49) - Real Estate Agent on Leading(00:16:40) - Prospects vs Real Estate Agents(00:18:29) - 5 Rules for Connecting with Real Estate Agents(00:22:24) - Drexel Pizza: The Best Pizza in Delco(00:25:37) - Seeking a Real Estate Referral(00:26:22) - Happy End to the Week

On this episode of Selling The Dream, Ken Jordan and co-host Joe Iredell sit down with Christopher Vester: COO of Hubert Vester Auto Group, leadership thinker, author of Answers From The Stairs, host of Answers From The Stairs Podcast, and a man whose approach to faith, family, and business has shaped thousands of lives. From growing up on a tobacco farm, to working every role inside a dealership, to becoming a people-first executive, Chris shares a powerful and practical blueprint for leadership: In this episode we discuss: How growing up in a family business shaped Chris’s leadership philosophy Building a leadership development company disguised as a car dealership Why the best salespeople are often not the best leaders — and what to do about it How to recruit great people using culture, values, and intentional influence Why connection, name-recognition, and presence matter more than scripts The real difference between attention to detail and executive function How to stop “saving” people you lead… and start truly leading them Chris’s nine-pillar blueprint for excellence: body, soul, mind, spirit, marriage, parenting, work, stewardship, and circle of genius Bringing faith into leadership without forcing it — just living it How to transition from “cop → coach → consultant” as your people grow Why sometimes the right leadership move is letting someone fail Chris and his wife both winning state bodybuilding titles (yes, really) Plus… the guys guess Chris’s “Two Truths and a Lie,” dig into tattoos, childhood jobs, and the surprising way his podcast was born on a stair machine. Timestamps 00:00 – Ken introduces episode & Joe’s black eye story 01:20 – Chris joins: family business origins & the early days 07:00 – Building people vs. selling cars: a leadership-first business 14:40 – Recruiting on culture: the PI test, avatars & top-performer traits 23:00 – Hyper-focus vs distraction in salespeople 28:00 – Influence, leadership & intentional impact 30:00 – Faith in business without apology 34:00 – Leading friends, boundaries & letting people fail 36:00 – Parenting models that also apply to employees 38:00 – Chris’s 9 areas of excellence (body, mind, spirit & more) 45:00 – Origin story of Answers From The Stairs podcast 50:45 – Two Truths and a Lie reveal If you lead people, sell for a living, or want to grow into your calling — this episode is for you. Subscribe for weekly episodes that help you lead, sell, and build a business you’re proud of. Chapters (00:00:09) - Interviewing Jay Duran(00:02:02) - Sales from the Stairs(00:03:20) - Why I Became a Partner in My Dad's Car Business(00:08:32) - Owning a Car Dealership: Is It Similar to Franchising(00:12:12) - Two Truths and a Lie(00:12:48) - Three Truths You Can Tell About Yourself(00:14:11) - How to Build a Franchise: Following a Playbook(00:14:40) - How Did Your Dad's Passion for Cars Affect Your Own?(00:15:50) - Career pathways for automotive salespeople(00:17:53) - What Do You Look For In a Recruitment?(00:21:22) - What Makes a Salesperson So Successful?(00:26:10) - On Leadership and Creativity(00:28:39) - Exploring The Diffusion of Influence and Leadership(00:30:11) - Leadership in a Christian World(00:36:53) - Joe Biden on the Need for a Helicopter Parent(00:40:08) - A Workman and a Steward(00:43:59) - In The Elevator With Ken And Joe(00:44:18) - Chris Rock(00:45:13) - Answer From The Stairs(00:50:19) - In the Elevator With Podcasters(00:51:15) - Tom Cruise On His Overweight Superman Tattoo(00:56:08) - Selling The Dream: The Stairs Podcast

What really separates average salespeople from great leaders: empathy or compassion? In this episode of Selling The Dream, Ken Jordan and Joe Iredell sit down with business development pro Alex Rawdin to unpack entrepreneurship, family business dynamics, and the emotional skill set it takes to lead and sell at a high level. Alex shares his unconventional journey from music and the New York tech/music scene (including a stint at Pandora) back home to Philly to join the financial advisory firm his father founded. He opens up about imposter syndrome, working with family (without letting it become a “family business circus”), and how a simple fishing trip conversation completely changed his career trajectory. You’ll hear the crew dive into: Why empathy is essential in client-facing roles—but can crush you as a leader if it isn’t balanced with compassion How to make hard personnel decisions while still caring deeply about your people The difference between teaching entrepreneurship and being an entrepreneur Luck vs. preparation: why you need to be ready to jump when opportunity shows up Dealing with imposter syndrome and learning to trust that you’re in the right seat Using empathy ethically—not as manipulation, but as a way to genuinely leave people better than you found them Whether you lead a sales team, run a family business, or you’re just trying to build a career you won’t regret, this conversation is packed with perspective, stories, and a few laughs (including a wild Ryan Howard wedding story and a Two Truths and a Lie showdown). ⏱ Timestamps 00:00 Intro & last-name stories (and a Delco secret) 05:00 Alex’s zigzag path: music, tech, Pandora & coming home 11:00 Joining the firm his father founded & earning his seat 16:00 Can you teach entrepreneurship in college? 21:00 Luck, left turns, and building a career you’re proud of 24:30 Family business dynamics & avoiding the “nepo baby” trap 35:00 Empathy vs. compassion in sales and leadership 43:00 Manipulation vs. serving people ethically 48:30 Two Truths and a Lie: Ryan Howard’s wedding, pizza eating & 500-person crowds If you’re in real estate, mortgages, or any client-based business, this is a must-watch. Don’t forget to like, subscribe, and drop a comment with your take on empathy vs. compassion in leadership. Chapters (00:00:09) - Sales: Selling the Dream(00:01:58) - Culture Matters: Alex Rodin on the Podcast(00:04:02) - Lie Detector(00:06:18) - Pandora's Alex Jones on Starting Your Business(00:12:46) - A Minor in Entrepreneurship?(00:14:58) - Joe Biden on Intensive Entrepreneur Programs(00:20:35) - How to Get Out of the Imposter Syndrome(00:24:52) - Tom Broidy on His Father's Exit(00:29:02) - In the Elevator With My Father-in-Law(00:30:37) - Alex Ferguson on His Dad's Role in His(00:35:21) - The Monotony of Working Out(00:35:44) - Compassion and Empathy in Sales and Leadership(00:42:19) - Leaders Who Are Empathetic vs. Compassionists(00:47:05) - Ken Burns on the Need for Personal Growth(00:48:53) - Joe vs. Alex: Two Truths and A Lie(00:51:18) - Guys Talk About The Platte Bridge(00:54:14) - Steve Schwarber On Ryo's Pizza Eating Record

In this week’s episode, Ed & Ken go deep into one of the biggest mindset shifts every top producer eventually discovers: you’re not sacrificing… you’re making room. Fresh off their live appearance at Charge the Storm, Ed and Ken break down: Why most agents and LOs stay stuck in the same identity for years How Mike Cianci’s discipline (not sacrifice) transformed his production Why “pain of discipline vs. pain of regret” is the real decision every agent faces The link between identity, confidence, and the “energy” your clients feel How your habits, routines, and even your evenings shape how you show up on camera and in business Why leaders influence — and salespeople chase How to make room in your life for the results you say you want If you feel like you’re working hard but not breaking through, this conversation will hit home. Subscribe for new episodes every week.

Special Live Episode! This week, Ed & Ken hit the stage for a fully live recording of the Mini Podcast, and it might just be the most honest, emotional, and inspiring episode we’ve ever released. In this raw, unfiltered session, Ed opens up about where “Charge the Storm” comes from, how he’s handling one of the toughest battles of his life, and why alignment matters more than anything in business and in family. We dive into discipline, purpose, burnout, the “disease of more,” and what it really means to operate at a high level without losing yourself along the way. You’ll hear: Why some people stay stuck in their storm — and how to run straight through yours What strategic internal alignment actually looks like How discipline shows up in tiny daily habits Why real success can never cost you your family The one message Ed wants every person in the room to take home This episode was recorded live in front of an incredible audience, and now we’re bringing that energy straight to you. If you ever needed a push… this is the episode.

Ken and Ed go deep on one of the most powerful ideas in business and life: your identity shapes your reality. From the beliefs you picked up at the dinner table to the “echoes” of past criticism still bouncing around your head — the stories you tell yourself determine how you show up every day. They dive into: Why “I am” statements rewire your mindset and habits How your early experiences program your default patterns The difference between wanting to quit and becoming something new The Four Agreements that bring peace, focus, and growth Four simple action items agents can do every week to win more business Plus: Ken shares his new Instagram handle @KJ.TheCloser, and they talk about their Nov 10 event in Malvern featuring top agent Mike Cianci — a can’t-miss session for Realtors serious about growth.

Ken and Ed are back from Miami with one clear message: stop playing it safe. This episode breaks down the real takeaways from the top agents in the country, from how they think about leads and growth to what it means to “go to failure” and actually play to win. They dig into: Why most agents are playing not to lose instead of playing to win How to simplify your focus: just get a lead today The “dream everyone can fit in” leadership principle How to build predictable momentum through consistency Plus: Ken shares details on the upcoming November 10th live training in Wayne, PA, where you’ll build your 90-day GPS and map your 7 key referral partners.

This week, Ken Jordan and Ed Fordyce unpack one of the most universal challenges in business and life — fear. Ken opens up about his tendency to catastrophize future outcomes (“What if I lose it all?”), while Ed offers a perspective shift: fear isn’t bad — if you use it right. They break down: The difference between healthy fear and toxic fear How to use fear as a short-term motivator — not a permanent mindset Practical ways to “turn it off” when stress becomes exhaustion Why we make up tragedies that never happen How to rewire your thinking to replace fear with focus Mentioned in this episode: Breaking the Habit of Being Yourself — Dr. Joe Dispenza Average Sucks — Michael Bernoff The AI Edge — Jeb Blunt Takeaway: If fear sparks action, it’s a tool. If it keeps you stuck, it’s time to rewire the story. Upcoming Event: Ed will be hosting a live event on November 10th (1–3 PM in Malvern, PA) — a real, raw workshop for single agents earning under $120K/year who want to grow without the “guru” fluff.

In this episode of the Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce dig into one of the biggest real estate headlines of the year — Zillow’s new partnership with ChatGPT — and what it really means for agents. Ken and Ed explore how AI is reshaping the industry and why the best agents won’t just adopt technology, but adapt their business models around it. They also touch on: Fear vs. faith — and how mindset shapes your future Why AI won’t replace agents who master human connection How to use ChatGPT as an employee, not a gimmick Why real estate’s biggest “code of ethics violation” might be the industry itself Ed’s coaching challenge to help 20 agents hit six figures This one is a must-watch for any agent wondering how to stay relevant — and human — in an AI-driven world. Books mentioned: AI Edge by Jeb Blunt, Fanatical Prospecting Action step: Treat AI like a team member — not a threat.

In this episode, Ed and Ken unpack one of life’s most practical truths: if you choose what’s easy, life gets hard, but if you choose what’s hard, life gets easy. They make it real by applying it to relationships, business development, and personal discipline. From avoiding quiet suffering to building habits that last, this is a candid look at what it takes to grow when comfort keeps calling. Ed also shares a personal health update, and why preparation, not motivation, is what makes you steady when life shows up.

In this episode of the Ed & Ken Mini Podcast, Ed Fordyce and Ken Jordan dig into two powerful frameworks for growth: The Slight Edge and U Squared. Is the “quantum leap” real—or is momentum built through small, consistent actions the true path to success? Ken challenges the myth of the quantum leap and shares how mismanaged expectations can stall production, while Ed offers counterpoints from his own experience with business, fitness, and real estate coaching. They explore: The myth (and reality) of the quantum leap Why momentum is the ultimate multiplier How new vs. experienced agents view mastery Why massive action (done right) trumps overthinking Lessons from open houses, recruiting, and production plateaus Stick around to the end where Ken shares his action step of the week. Subscribe for more Ed & Ken Mini Podcast episodes!

In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table. They cover: Why the lender experience makes or breaks client loyalty How to avoid blame when something goes wrong The myth of “giving your client 3 options” The difference between earned and entitled referrals The role of accountability in long-term success This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.

This week on Ed & Ken’s Mini Podcast, we’re talking first-generation homeownership, and why what we do as agents and loan officers matters more than we sometimes remember. Ken shares a story that shook him. Ed drops wisdom on how to spot the people pulling you down. And both of them get real about responsibility, gratitude, and getting out of the crab bucket.Tune in. It’s short, it’s real, and it’s exactly what you need to hear today.

What do Barry Manilow, the Sugarhill Gang, and daily journaling have in common? Al Perry. In this wide-ranging and deeply personal conversation, Al Perry—a real estate veteran and former President of both GPAR and PAR—joins Ken and Joe to talk about mentorship, mental health, and the importance of showing up for yourself and your family. They dig into the difference between being a victim and surviving with purpose, what it means to grow up in the real estate business, and how Al’s daily sunrise routine (and long-form Facebook posts) have helped others feel seen. Vulnerable. Honest. Inspiring. This is the one you’ll send to a friend.

In this episode, Ed and Ken dive into the Six Human Needs and focus on two that can transform your business and your mindset: Growth and Contribution. Ken shares how his Blueprint Conversations fuel his personal growth, and Ed opens up about powerful lessons from coaching top producers who still felt unfulfilled—even with money, titles, and accolades. We also unpack: How to build a real growth plan (that’s not just a “business plan”) Why giving without expectation is a shortcut to abundance The most important chart you’ve never seen: Power vs. Force If you’ve been feeling stuck or disconnected, this episode might be exactly what you need. Subscribe for more weekly mindset shifts Also available on your favorite podcast platform #EdAndKen #RealEstatePodcast #GrowthMindset #Contribution #PowerVsForce #BlueprintForSuccess #RealEstateTips

In this week’s Ed & Ken Mini Podcast, Ken Jordan is on a mission, and it’s personal. He breaks down the predatory nature of trigger leads, why agents need to educate buyers before the credit pull, and how one simple step could save your clients from getting bombarded by shady lenders. Then, the duo dives into the concept of the last mile, what separates top-tier agents and LOs from the pack, and the importance of kind, clear conversations when it comes to business partnerships. Highlights: - What every agent should say before their buyer gets pre-approved - Why automation can hurt more than it helps in the final mile of a transaction - The power of clear expectations in your referral relationships - How to handle one-sided partnerships with kindness and confidence Creative - FSBO strategies for LOs & agents Action items to simplify, save, and scale your business

In this engaging conversation, Ed Fordyce and Ken Jordan discuss various aspects of the mortgage and real estate industries, emphasizing the importance of teamwork, expectation management, and the evolving role of real estate agents. They share personal anecdotes, insights on navigating mortgage challenges, and strategies for maximizing value in real estate transactions. The discussion also touches on the significance of negotiating brokerage fees and leveraging innovative marketing strategies like Google Local Ads to generate leads. Takeaways - The importance of personal connections in business. - Navigating mortgage challenges requires a strong team. - Expectation management is crucial for client satisfaction. - Value in real estate goes beyond just financial aspects. - Real estate agents must adapt to changing consumer needs. - Negotiating brokerage fees can significantly impact earnings. - Understanding the true cost of complacency in real estate. - Investing in team members can lead to greater success. - Google Local Ads can be an effective lead generation tool. - Continuous learning and adaptation are key in real estate. Chapters 00:00 Introduction and Personal Touches 02:33 Navigating Mortgage Challenges 07:01 The Importance of Teamwork in Mortgages 08:44 Value Beyond Money in Real Estate 10:00 Evolving Real Estate Agent Roles 12:15 Negotiating Brokerage Fees 16:14 The Cost of Complacency in Real Estate 20:23 Leveraging Google Local Ads for Leads

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with returning guest Jay Doran, the founder of Culture Matters, for the most thought-provoking conversation yet. They dive into: The rise of AI and its implications for business, leadership, and society The difference between real intelligence and artificial intelligence How AI is reshaping company culture, critical thinking, and decision-making The role of empathy and curiosity in leadership Why leaders must become stewards of culture and question everything This conversation blends psychology, philosophy, and business strategy in a way that only Jay can bring. If you're a business owner, entrepreneur, or someone just trying to stay ahead of the curve, this one is for you. Subscribe for more insights, interviews, and behind-the-scenes knowledge on growing your influence, leading with intention, and building the business of your dreams.

In this episode of Ed & Ken’s Mini Podcast, we’re talking about something way deeper than scripts, CRMs, or lead gen: your gift—what comes easy to you and hard to everyone else. Ed Fordyce and Ken Jordan go deep on how discovering (and actually leaning into) your natural talent can unlock growth, energy, and fulfillment—even in a challenging market. Key moments: - How to identify your “gift” by looking for moments you felt most alive - Why agents struggle, and how it’s often tied to ignoring their strengths - The danger of grinding your way to success and missing out on joy - Why fulfillment matters just as much as achievement - How your gift makes you more effective, more magnetic, and more referable If you’re stuck in a rut or wondering why your business feels heavy, this one’s your wake-up call.

A clear to close isn’t always a guarantee—and in this Ed & Ken Mini Podcast, we’re talking about what happens when it all falls apart at the finish line. Ed shares a real-life scenario from one of his agents, and Ken breaks down the four root causes of last-minute loan denials. More importantly, they talk about how agents can protect their clients—and their reputations—by building a rock-solid ecosystem of true professionals. If you’re tired of scrambling to save deals and ready to lead your transactions with confidence, this episode is a must-listen.

Ken and Joe are joined by real estate team leader Mike Sroka for a high-energy, no-BS conversation about what it really takes to build a real estate business that lasts. Mike shares how early struggles, a fake hustle radar, and a brief detour in car sales shaped the way he leads today—with clarity, accountability, and authenticity. You’ll learn: Why “being your clients’ friend” might be slowing you down How to scale a team without losing quality The simple reason most agents don’t hit their goals What tracking your activity really says about your business

In this episode of Selling the Dream, Ken Jordan and Joe Iredell welcome Stacie Steinbrecher and Bruno Marcinkowski from The Dream Team 1 at HomeSmart Realty Advisors to talk about love, real estate, and the future of AI in business. After reconnecting later in life, Stacie and Bruno built a thriving partnership—personally and professionally—and are now helping agents and entrepreneurs implement AI tools in powerful, practical ways. Tune in to hear: How their complementary skills built the Dream Team Why AI isn’t replacing real estate agents—but it is replacing those who don’t evolve The best tools and strategies for staying authentic in your content Their best advice for couples working together A surprising “Two Truths and a Lie” you don’t want to miss Whether you're scaling your business or just getting started, this episode is packed with inspiration and actionable insight.

Ken Jordan is joined by Ed Fordyce for a real talk on what really matters in business-building: alignment. In just 10 minutes, they cut through the noise about chasing production and refocus on what makes a partnership actually work.They break down: ✅ Why choosing people who “get it” matters more than their numbers ✅ How showing up at a soccer game created a real connection ✅ What to look for in your referral partners (and what to walk away from)You’ll hear how a simple invite to a soccer game led to a deeper connection—and why showing up and sharing values beats transactions every time.

In this episode of Selling the Dream, Ken and Joe talk with Brandon Altieri, the founder of Atsö Auto Salon, a high-end auto detailing and concierge business. Brandon opens up about his jump from mortgages into entrepreneurship, building something meaningful from scratch, and using valet service as a secret weapon for client acquisition. You’ll hear real insights about personal sacrifice, hiring, training, high standards, and the mindset it takes to actually grow something that lasts. If you’ve ever thought about starting your own business — or just want to be inspired — this one's a must-listen.

In this powerful and necessary episode, Ken and Ed step away from the jokes and tackle something serious: real estate agent safety. Ed shares a chilling real-life story that changed the way he trains agents, and they walk through simple but critical actions you can take to protect yourself during appointments. They cover: The psychology behind fear and intuition Tactical tips for safer showings and open houses What to do when something feels "off" The one book every agent should read: The Gift of Fear This episode might save a life. Don’t skip it.Reach out to Ken anytime here: www.princetonmortgage.com/lo/kenjordan

This week on Selling the Dream, Ken and Joe are joined by top 1% loan officer Rob Wishnick of Guaranteed Rate. Rob opens up about his two-decade journey in the mortgage business, from his early days learning everything on the fly to building a powerhouse referral network. They dig into the art of creating loyal agent partnerships, navigating market downturns, building a strong team, and the real reason Rob wants to open a coffee shop. Full of sharp insights and real talk, this is a must-listen for anyone in sales, mortgages, or entrepreneurship.

In this episode of Selling the Dream, Ken Jordan and Joe Ardell talk to Sam Simmons (https://www.realtormama.net/), a successful real estate agent from EXP Realty. Sam shares her unique path from customer service at Wawa to real estate, detailing how she turned setbacks into stepping stones. Tune in to hear how Sam’s ability to problem-solve under pressure and her unshakable determination propelled her to success. From buying her first home at 25 to navigating the chaotic world of real estate, Sam offers valuable lessons on entrepreneurship, resilience, and the power of grit.

In this powerful episode of Ed and Ken, we dive into why implementation—not just information—is the key to success in real estate and mortgage. Ken Jordan and Ed Fordyce break down the real reason coaching transforms agents and LOs from good to great. Discover the B5 Method, how hydration and home life can increase your commissions, and why holistic coaching beats cookie-cutter sales scripts every time. Whether you're a new agent, seasoned pro, or just stuck in a slump, this episode gives you the mindset (and the moves) to build a business—and life—you love. Key topics: - Why coaching matters for real estate agents & loan officers - The “Blue Ocean” method vs the bloodbath of traditional sales - Ed’s B5 Method: Brain, Body, Business, Brand, Bonds - Real-world coaching stories and game-changing advice - Action steps you can take TODAY to get unstuck Book Recs: 10X is Easier than 2X, Buy Back Your Time, Oversubscribed Quote of the Episode: “To know and not do… is to not know.” Subscribe for more real talk on business, growth, and becoming your best self. #RealEstateCoaching #RealEstate #BlueOceanStrategy #B5Method #RealEstateAgent

This episode of Selling the Dream dives deep into a topic that affects every man — hormones, health, and the modern man's identity crisis. Ken and Joe are joined by Chris Pollington, CEO and lead provider of LFG Men’s Health, a veteran, surgical physician associate, and Navy SEAL trainee (x3!).Chris shares his powerful insights on: Why today's men are operating at a disadvantage How testosterone levels are tanking — and what that means The direct link between adversity, competition, and hormone health What hormone replacement therapy actually is (and what it isn’t) How strength training and routine can literally change your life If you're a guy in your 30s, 40s, or beyond — or know one — this episode is a must-listen. We tackle everything from fighting great white sharks (literally) to what’s really keeping men from peak performance.

Ed and Ken get real about what separates top producers from everyone else—follow-up. In this episode, they unpack why staying in touch matters, how to follow up without being annoying, and the exact strategies that help build lasting relationships with clients and referral partners. You’ll walk away with practical tips you can implement today to grow your business the right way. Topics Covered: Why follow-up is everything in real estate What to say in your voicemails (and what to avoid) Smart, simple gifting that stands out How to stay top of mind without being spammy Whether you're a new agent or looking to refresh your approach, this is your reminder to play the long game.

Let’s get into it. In this episode, Joe, and Ken unpack what’s really going on in the real estate and mortgage market with Realtor Allison Carbone (https://allisoncarbone.kw.com/) — from interest rate chatter to what buyers actually need to hear. You’ll hear: Why today's rates aren't as bad as people think How to keep clients confident when the headlines are chaotic Ways to leverage your local expertise to stand out Marketing angles that help you attract the right leads This is a candid, strategy-packed conversation for anyone in the trenches of real estate or mortgage. If you want to feel more confident talking to clients, stay ahead of the curve, and be the calming voice in a noisy market, this one's for you.

Success in real estate isn’t just about the market—it’s about your mindset, your habits, and your relationships. In this episode of Selling The Dream, Ed Fordyce shares powerful insights on how realtors can stay motivated, build trust with clients, and create a lasting impact in their communities. Listen now to discover: ✔️ The mindset shifts that lead to massive success ✔️ How top agents generate consistent leads & referrals ✔️ Why community engagement is your secret weapon ✔️ Daily habits to stay productive & focused If you’re ready to elevate your real estate career, this episode is a must-listen! #RealtorSuccess #MindsetMatters #RealEstateGrowth

In this episode, Ken and Ed delve into the concept of identity, particularly in the context of real estate professionals. They discuss the importance of untethering from familiar but limiting beliefs and behaviors to create a new, empowering identity. The conversation emphasizes the role of a supportive tribe and the necessity of coaching in personal growth and transformation. They also highlight the courage required to embrace authenticity, even at the risk of being unliked, and the ongoing need for reinvention in one's professional life. Takeaways - Creating a new identity requires letting go of the past. - Familiarity can be a barrier to growth. - Visualizing who you want to be is essential. - Systems and processes support identity transformation. - Surrounding yourself with the right people is crucial. - Coaching provides necessary outside perspective. - Reinvention is a continuous process in business. - Being authentic may mean being unliked by some. - Your tribe should align with your true self. - Action items include finding a coach and reading recommended books.

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell welcome Danielle Py-Salas, a multifaceted professional who transitioned from a successful legal career to real estate. Danielle shares her journey, the challenges she faced, and the importance of coaching and accountability in business. The conversation delves into the dynamics of building a real estate team, the significance of setting goals, and the impact of surrounding oneself with positive influences. The episode also features a fun segment of 'Two Truths and a Lie' with Danielle, adding a personal touch to the discussion. In this engaging conversation, Danielle Py-Salas shares her transformative journey of adapting to remote work during COVID, her evolving goals and ideals, and the importance of family and travel in her life. She discusses overcoming adversity, the challenges of moving to Spain, and her upcoming book that offers insights on relocating. The dialogue emphasizes resilience, personal growth, and the pursuit of a fulfilling life, all while maintaining a light-hearted and fun atmosphere. |Takeaways - Danielle transitioned from law to real estate during a market downturn. - Coaching can significantly impact business success and accountability. - Surrounding yourself with like-minded individuals is crucial for growth. - Setting goals should allow for flexibility and adaptation to change. - The journey to success often requires thorough planning and research. - Personal experiences shape professional decisions and paths. - Real estate can provide more financial freedom than traditional careers. - Having a business coach can help clarify goals and maintain focus. - It's important to evaluate the credibility of coaches before hiring them. - Success is not solely defined by financial metrics but also by personal fulfillment. COVID prompted a shift to remote work, revealing new opportunities. - Life goals should be flexible and aligned with personal ideals. - Family and travel are central to a fulfilling life. - Overcoming adversity is key to personal growth and success. - Planning is important, but over-planning can hinder progress. - Helping others is a core motivation in Danielle's life. - Resilience is built through facing challenges head-on. - Experiences in Dubai highlighted the beauty of international living. - Writing a book about moving to Spain reflects a desire to assist others. - Embracing change is essential for achieving one's dreams.

In this episode of Selling the Dream, hosts Ken Jordan and Joe Ironel sit down with Pete McGuinn to discuss themes of sales, entrepreneurship, and personal growth. They explore the concept of having a 'chip on your shoulder' as a motivator, the impact of doubters, and the importance of grit in overcoming challenges. The conversation also touches on their first jobs and how early experiences shaped their work ethic and determination. Throughout the episode, they emphasize the significance of perseverance and the willingness to adapt in the face of adversity. In this engaging conversation, Pete McGuinn shares his experiences in real estate, emphasizing the importance of grit and hard work. He recounts a challenging situation where he had to clean out a house just days before a sale, showcasing his determination to overcome obstacles. The discussion delves into the concept of resilience built through adversity, the gritty nature of foreclosure work, and the lessons learned from unexpected challenges. The conversation wraps up with a light-hearted game of 'Two Truths and a Lie,' highlighting personal anecdotes and reflections on doubt and determination. Takeaways A chip on your shoulder can be a powerful motivator.Doubters can fuel determination and drive success.Early job experiences shape work ethic and resilience.Grit is essential for overcoming entrepreneurial challenges.It's important to balance providing for children and allowing them to struggle.Self-doubt can be a barrier, but it can also be overcome.The willingness to adapt is crucial in business.Hard work is often rooted in personal experiences and struggles.Motivation can come from both positive and negative feedback.Success often requires a do-whatever-it-takes mentality. Grit is often what separates successful individuals from others.Hard work is essential, but grit is what helps you push through challenges.Adversity builds resilience and prepares you for future obstacles.It's important to treat people with dignity, even in tough situations.The ability to adapt and overcome is crucial in real estate.Patience is a key component of grit and achieving long-term goals.You can achieve great things even without natural talent or skills.Doubt can fuel determination and drive individuals to succeed.Real estate can involve unexpected and gritty situations.Humor and light-heartedness can help navigate serious topics.    

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell celebrate the Philadelphia Eagles' Super Bowl victory and introduce Dr. David Yerkes, an expert in health optimization. The conversation explores the differences between health optimization and traditional healthcare, emphasizing the importance of preventive medicine and lifestyle changes. Dr. Yerkes shares his journey into health optimization, particularly for high performers, and discusses the significance of personalized health strategies for longevity and well-being. In this conversation, David Yerkes shares essential health advice focusing on four main pillars: sleep, exercise, nutrition, and mental health. He emphasizes the importance of quality sleep for overall health and performance, the role of exercise as a foundational element, and the significance of proper nutrition and hydration. Mental health is highlighted as a crucial factor that influences all other areas of health. The discussion also touches on caffeine consumption, health trends, and the importance of understanding the nuances behind popular health fads. The episode concludes with a light-hearted game of 'Two Truths and a Lie.' Takeaways   Health optimization focuses on promoting health rather than just treating illness. Conventional medicine often emphasizes evidence-based practices, which can limit the acceptance of supplements and lifestyle changes. There is a growing interest in preventive medicine among conventional physicians. Health optimization involves a holistic approach, including testing and personalized health plans. The medical industry is evolving towards a more integrated approach between conventional and alternative medicine. Lifestyle interventions can significantly impact health outcomes and prevent diseases. Dr. Yerkes emphasizes the importance of understanding the balance of risks and benefits in health recommendations. The healthcare system often prioritizes illness treatment over health promotion due to insurance constraints. Personal experiences and motivations can drive healthcare professionals to pursue health optimization. High performers often neglect their health, making tailored health strategies essential for their success. Get your sleep right for better health. Quality sleep impacts performance significantly. Exercise can mitigate some effects of sleep deprivation. Nutrition is crucial; focus on protein and fiber. Mental health is linked to longevity and overall health. Caffeine can disrupt sleep if consumed late. Sauna use is beneficial for cardiovascular health. Cold plunges can be effective if not overdone. Sleep deprivation is a gradual process of getting less sleep than needed. Preventative health measures are more effective than reactive ones.    

In this episode, Ken and Ed dive into the realm of unpopular opinions, particularly in the context of real estate. They discuss the ethics of taking overpriced listings, the impact of market dynamics, and the role of ego in real estate transactions. Ed shares personal anecdotes to illustrate his points, emphasizing the importance of collaboration and adaptability in the industry. The conversation also touches on breaking old habits and thought patterns to foster growth and success in real estate. Takeaways It's okay to have unpopular opinions in real estate. Taking overpriced listings can lead to unexpected success. Market dynamics can shift strategies for real estate agents. Ego can cloud judgment in real estate transactions. Collaboration with clients is key to success. Agents must adapt to changing market conditions. Breaking old habits is essential for growth. Real estate professionals should focus on ethical practices. Understanding buyer-seller relationships is crucial. Being open-minded can lead to innovative strategies.

In this engaging conversation, Ken Jordan and Ed Fordyce delve into the nuances of leadership, particularly in the context of real estate and personal development. They explore the differences between stale management and effective leadership, emphasizing the importance of accountability, responsibility, and compassion. The discussion highlights how leaders can inspire their teams, the significance of intent, and the balance between leadership and management. The episode concludes with book recommendations that further explore these themes. Takeaways Leadership is about nurturing and enhancing, not just managing. Stale leadership often results from a shift to management mode. Accountability should be reframed as personal responsibility. True leaders help others find their strengths and passions. Compassionate leadership involves sharing in others' pain and helping them find meaning. Intent behind actions is crucial in leadership dynamics. Positive leaders can significantly enhance team effectiveness. Negative attitudes can detract from team performance. Effective leadership requires a balance with good management. Continuous personal development is essential for leaders.

In this episode, Ken and Ed delve into the concept of grit, emphasizing its importance in personal and professional growth. They discuss how grit is not just about toughness but also involves humility, perseverance, and the ability to learn from pain and adversity. The conversation highlights the significance of having a supportive community and the mindset required to overcome challenges. Real-life examples illustrate the essence of grit, and the hosts encourage listeners to take actionable steps to develop their own grit. Takeaways Grit is defined as living life like it's a marathon, not a sprint. It is a decision made with a clear direction in mind. Grit involves maintaining high standards and willpower. Adversity is a regular part of life, and one must learn to persevere. Emotional and mental toughness is built through community support. Humility is essential for developing grit. Pain serves as an efficient teacher in personal growth. Success can lead to complacency; one must remain humble. Surrounding oneself with a supportive tribe is crucial. Taking small, consistent actions can help build grit over time.

In this heartfelt conversation, Ed and Ken reflect on the recent Super Bowl, the importance of time and relationships, and pay tribute to their late friend Mason. They share valuable lessons learned from Mason about work ethic, leadership, and the power of humor. The discussion emphasizes the impact one can have on others through genuine connections and the importance of spreading laughter and positivity in everyday life. Takeaways Time is precious; prioritize relationships. Mason's work ethic was unmatched. Leadership is about serving others. Humor can lighten the toughest days. Intent to make others happy is powerful. Building trust leads to lasting partnerships. Resilience is key in business and life. Learning from mistakes is essential for growth. Authenticity attracts genuine connections. Spread laughter to brighten someone's day. Chapters 00:00 Celebrating Life and Loss 02:41 Lessons from Mason: Work Ethic and Leadership 05:09 The Impact of Humor and Authenticity 08:04 Living a Life of Contribution 10:52 Mason's Legacy: Humor and Connection 13:21 Making the World a Better Place 16:09 Final Thoughts and Jokes

In this episode of Selling the Dream, hosts Ken Jordan and Joe Iredell welcome Carlos Sarmiento, who shares his journey from direct sales at Cutco to a successful career in real estate. The conversation explores the importance of prospecting, building client relationships, and the skills necessary for success in sales. Carlos emphasizes the significance of enthusiasm, listening, and consistency in sales, while also discussing his prospecting strategies and the challenges of entrepreneurship. In this conversation, the speakers delve into the nuances of sales, particularly in the real estate sector. They emphasize the importance of building authentic connections with clients, the distinction between marketing and selling, and the psychological aspects of prospecting. The discussion also highlights the significance of understanding client fit and targeting the right market to enhance business success. Throughout the dialogue, practical tips and personal anecdotes are shared, providing valuable insights for sales professionals. 00:00 Introduction to Selling the Dream02:54 Carlos Sarmiento's Journey in Sales05:50 Transitioning from Cutco to Real Estate08:55 The Importance of Prospecting12:07 Building Client Relationships14:59 Prospecting Strategies and Philosophy23:19 Building Authentic Connections in Sales26:20 The Role of Marketing in Prospecting29:22 Understanding the Psychology of Sales32:05 The Importance of Fit in Client Relationships36:54 Defining Your Target Market40:34 Connecting with Carlos: Tips and Insights

In this episode of "Selling the Dream," the Guys sit down with the Founder of The Solutions Therapy Group: Stacee Nichols Paley Connect with Chris: Website: https://thesolutiontherapygroup.com/ LinkedIn: https://www.linkedin.com/in/stacee-nichols-757a5139/ Connect with Joe and Ken!  Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/ Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/  

In this episode of "Selling the Dream," the Guys sit down with Owner and CEO of The Somers Team at Keller Williams in Philadelphia: Chris Somers. Connect with Chris: Website: https://www.withheartcoaching.com/ LinkedIn: https://www.linkedin.com/in/thesomersteam/ Instagram: https://www.instagram.com/thesomersteam/ Connect with Joe and Ken!  Joe Iredell's LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/ Ken Jordan’s LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/