Simple Online Business: Business Strategy for Moms

If you’ve ever found yourself questioning the way your business is set up - your offers, your model, how you’re supposed to grow - this episode is for you.In this conversation with Operations Specialist Erin Taylor, from Lunimae Strategy, we’re talking about how to evaluate whether your business structure is actually working for you, not just whether it follows what everyone says you “should” be doing.We dive into how to make smarter, calmer decisions about your offers, your growth strategy, and when it’s time to change something.You’ll learn:What it might really mean when an offer feels hard to sell or deliverWhy paying attention to your data (not just trends) is essential before making big changesHow to think about one-to-one vs one-to-many offers based on your personality, energy, and goalsWhy “scaling” isn’t always the right next move (and when it actually is)How offering less can sometimes lead to more profit, ease, and better client resultsWhy the momentum you already have matters — and why it may not translate to a totally different offerIf you’ve been wondering whether it’s time to shift your offers, simplify your business, or rethink how you’re growing, this episode will help you look at your situation more clearly and make decisions that truly support the kind of business (and life) you want.Connect with Erin on Threads and Instagram: @lunimaestrategyText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve ever wondered how getting results from coaching actually works - or if you’re a coach who wants to help your clients create real results - this episode breaks down what actually makes the difference.We’re talking about the three ingredients that determine whether or not coaching turns into momentum, progress, and tangible results (and, of course, what can slow you down).You’ll learn:Exactly how to use the results you already have to create moreHow not to get slowed down by failure, lost inspiration, or lack of follow-throughWhat to put in your action plan so you’re actually set up for successWhy obstacles don’t mean your plan is wrong - and how I help clients move through themThe role coaching really plays in helping you create tangible results (this is the magic of long-term support)If you’ve been feeling stuck, stalled, or unsure whether coaching will work for you, this episode will help you see your progress more clearly, simplify your plan, and understand exactly what to focus on to create results.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

It’s one of the scariest moments in business: when you start questioning everything.Your offers. Your message. Your plan. Whether you even want to keep going.If you’ve ever had that “maybe it’s all wrong” feeling - the mix of panic, doubt, and confusion - this episode is for you. I’m breaking down why this happens (spoiler: it’s totally normal), what it actually means, and how to navigate it without burning everything down or making rash decisions you’ll regret later.You’ll learn:Why questioning everything doesn’t mean something’s gone wrongHow to tell when your doubt is actually just exhaustion or vulnerability talkingThe sneaky ways hormones, stress, and life circumstances can trick you into thinking your business is brokenWhat to do when you feel the urge to blow it all up and start overHow to find calm and clarity before you make any big decisionsWhat I tell clients who are ready to quit - and why it’s often the turning point that changes everythingIf you’ve been second-guessing your direction or wondering if you’re still on the right path, this episode will help you slow down, breathe, and see things clearly again.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve been in a funk with marketing (uninspired, confused, overwhelmed by everyone’s content - and now AI all over the place), I'm with you. There’s so much noise out there that it’s easy to lose your footing and wonder how your work is supposed to stand out.In this episode, I share what shifted for me recently - after sitting back, studying what’s actually working, paying attention to the larger marketing world beyond online business, and experimenting again. And I walk you through the two key things that can change how you think about marketing, how you show up, and how your audience experiences you.You’ll learn:Why you need to stop “posting anything at all” just to check it off your listWhere to shift your attention if you’ve been obsessing over likes and sharesWhat to do if your super valuable emails or posts aren’t performing anymoreHow to tweak your marketing strategy so you don’t have to completely psych yourself up to actually do it every single timeHow to actually turn strangers on the internet into people who buy from youIt's time to stop overthinking your marketing or trying to force yourself into strategies that feel like work you dread. This episode will help you reconnect to what actually works.Here's the FREE mini-training on How to Create Clients I mentioned in this episode!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What if the thing you’re avoiding is exactly what would move your business forward?You know the one. That idea sitting quietly in the back of your brain — the pitch you’ve been meaning to send, the offer you’ve been waiting to make, the investment you keep circling. Not because it’s a “should,” but because deep down, you know it’s the next right move. And yet, you’re avoiding it. In this episode, we’re talking about when you know the bold move to make, and it feels just scary enough to stall you out.I walk you through how to recognize the bold things you’re resisting, why courage (not confidence) is what actually gets you moving, and how to create momentum with simple, bold actions that don’t require overnight transformation—just a little bravery and a good plan.You will learn:Why the next right move often feels like something you wish you could “unsee” (and how to deal with that feeling)The common thread I’ve noticed among clients who are on the brink of big growthWhat being bold really looks like (from dramatic moves to small actions) The simplest way to identify your bold list—and how to take action without getting overwhelmedWhy following through on bold actions (before the results show up!) is the habit that actually changes everythingIf you’ve been waiting for a sign to go all in on the thing you already know you need to do—this is it. Get ready to check something scary-but-powerful off your list. And if one of those bold moves is working with me 1:1? You’ll find the link in the show notes. Let’s do this.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

AI might feel like a magic wand for your business — spitting out contracts, naming your next offer, generating “done-for-you” content in seconds. But what if the tool that’s saving you time is quietly putting your business at risk?In this episode, I’m joined by attorney and online business legal expert Sarah Waldbuesser for a real-talk conversation about the legal side of AI. From copyright laws that haven’t caught up to the tech, to the risks of relying on ChatGPT to write your contracts, we’re diving into what business owners actually need to know in 2025 — and how to keep your business protected without panic (or spending $5K at a local law firm).You’ll learn:Exactly how using AI to write contracts or course content could leave you legally unprotectedWhat happened when Sarah asked ChatGPT if non-lawyers should trust the contracts it creates(and its surprisingly honest answer) The real deal with copyright and trademark law when it comes to AI-generated workHow to think about risk in your business, especially if you’re in your first few years and still growingSarah’s philosophy on legal issues in business — and why she says it’s a matter of when, not ifIf you’ve been tempted to let AI handle the legal stuff so you can check it off your to-do list — this episode is your reminder to slow down. You don’t need to be scared of the legal side of business, but you do need to understand it. Hit play and protect your business like the real business it is.Check out Sarah Walbuesser's Get Legit Bootcamp!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve been watching other business owners post big, shiny revenue numbers — but you’re not seeing anyone talk about profit — it’s time for a reality check.The numbers that actually matter in your business aren’t always the ones people share on social media. In this episode, I talk about what it really takes to build and keep a profitable online business — without overcomplicating it or overspending on things you don’t need.You’ll learn:What you really need to run a profitable business — and why it probably won’t match what the online world is trying to sell you How I simplified my business with profitability in mind — so it fits my life and pays me well How to do the math so you’re crystal clear on your profitability (I aim for 50% or better!) — and where you may want to make changes The best mindset to have when making business investments — so you stay out of the “I’m doing it wrong” or “this will fix everything” trap Where coaching fits into building a more profitable, sustainable business If you want a business that supports your life and allows you to pay yourself well — this episode will show you how to focus on what matters most.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

You don’t need a complicated offer suite or ten different projects in motion to grow a thriving business. In fact, that might be exactly what’s slowing you down.In this episode, I’m talking about a strategy that has helped both me and my clients create real momentum: focusing on ONE thing at a time. Whether it’s your business, your core offer, or your marketing strategy — narrowing your focus can be the exact move that unlocks the next level of growth. I’m also breaking down the mindset shifts that make this easier (especially if you’re multi-passionate like me) and what it actually looks like to stay committed without feeling boxed in.You’ll learn:The challenges created by trying to build multiple things at once How I went from stuck at $50K to six figures by doing less, not moreWhen and how to introduce new offers or income streams The specific mindset shifts that help multi-passionate entrepreneurs stay focused - without feeling creatively stifledThe simple process I recommend to help you stay committed to one thing — even when shiny new ideas pop upIf you’ve been juggling too many things at once and wondering why none of them are working like you hoped, this episode will help you get focused, move faster, and actually enjoy the process again.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Today, I'm sharing a timeless business strategy inspired by a very retro piece of office equipment (you have to listen to find out what!).In this episode, I break down a missing piece of your marketing strategy — one that’s quick, easy, and repeatable, and can yield results for years. It's all about genuine, human connection. You’ll walk away with practical ideas you can use today, plus a simple system to stay connected consistently — without it feeling forced or transactional. You’ll learn:A low-effort way to deepen relationships that can create high-impact resultsThe personal story from my dad’s business that taught me the power of staying in touchWhy relationship-based business is one of the most effective strategies you can build – even in a world that moves fastWhat to track when it comes to your network, leads, and past clientsThe simple weekly habit that can keep your business growing steadily behind the scenesIf your business is ready for more meaningful connection, more referrals, and more steady clients — this episode will show you how to create it.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Ever feel like you’re letting your business down? Or think things like “I’m a bad business owner” and “maybe I’m not cut out for this”?This episode is about the guilt that creeps in when you haven’t worked on your business as much (or as perfectly) as you think you should. I’m diving into why that feeling shows up, what it usually means, and how to rebuild your momentum without all the judgment and pressure.You’ll hear what I see behind the scenes with clients (that I bet will sound a lot like you), why so many of us fall into the guilt spiral, and how to move forward even when life has been life-ing.You will learn:What your business guilt is really trying to tell you (and why it’s almost never about your effort)The biggest misunderstanding about consistency — and a game-changing different way to think about it What to do the moment you start comparing yourself to someone else onlineHow to reset your business momentum without pressure, drama, or shameWhat the most successful business owners I know have in common (spoiler: it’s not perfection)If you've been feeling guilty for "falling behind" — this episode will remind you that you’re not, and inspire you to come back to your business, right now, just as you are.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What if one of the easiest ways to create more clients this year wasn’t launching something new or overhauling your marketing... but simply getting in the habit of following up?In this episode, I’m breaking down how not following up might be quietly costing you money — and why following up (when done right) is actually one of the most respectful, professional things you can do for your business. If the idea of following up feels awkward, uncomfortable, or cringey, we’re going to fix that today. You’ll learn:Why silence doesn’t always mean "no" — and the real reason some people need a second (or third) nudgeThe simple mindset shift that turns following up from awkward to just “closing the loop” (and why it builds so much trust) My personal approach to following up without feeling weird, needy, or apologetic The key difference between professional persistence and making it personal The best way to handle ghosting, no-shows, and “yeses” that quietly turn into “nos"If you want to create more revenue without piling on more marketing or hustle, this is an episode you won’t want to miss.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What if selling didn’t feel icky… and actually felt like you were helping? In this episode, I’m joined by another Samantha — Samantha Burmeister, founder of Nomad Copy Agency — for a conversation that will take the stress out of writing copy that sells.If selling has ever felt awkward, pushy, or like something you’d rather avoid altogether, this will shift your perspective and give you new strategies to implement right away (like, as soon as the episode's done).We talk about why it’s actually a good thing to be obvious and direct in your copy (even if that feels uncomfortable), how to use "client voice," what AI can do for your marketing, and so much more.You will learn:What most business owners get wrong when they try to use client voice in their copy The sneaky mistake that makes your sales page feel flat—even when you “did everything right” The easiest way to stop second-guessing your copy and start sounding like youHow to find gold in your sales convos and turn it into scroll-stopping contentThe one shift that turns “ick, I hate selling” into “wait... this feels kind of fun?”Ready to write in a way that actually feels good and works?Listen in for a smart, fun and super practical conversation that will leave you feeling more confident in your message — and probably saying “selling is a service” out loud to yourself for the rest of the day. Links we promised:https://www.nomadcopyagency.com/opt-in-copy-bothttps://www.instagram.com/nomad.copy/https://www.nomadcopyagency.com/Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve ever thought there must be a secret to making marketing feel easy, I get it — but the real secret is this: marketing is work. It’s a puzzle that you learn to solve, and then re-solve, every time the pieces shift.In today’s episode, I’m challenging the idea that you’re “bad” at marketing and showing you what actually matters more than any strategy, trend, or tool. We’ll talk about how understanding human behavior changes everything, why marketing always involves experimenting (not just executing perfectly), and the three shifts that will help you think — and market — more like a pro.You will learn:Why your marketing "not working" doesn’t mean you’re bad at it (and what it does mean)What every single marketing expert is actually doing behind the scenes (even if they don’t say it out loud)The exact questions you can ask yourself to start building better marketing instincts todayWhere you're already a better marketer than you realize — and how to use it to your advantageWhy understanding human behavior will take you further than any funnel, formula, or social media hackReady to take the pressure off your marketing and start making real progress? This episode will show you how to think differently, act smarter, and stay out of the self-doubt spiral — so you can market your business in a way that actually works for you. Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If it feels like you’re doing everything in your business but still not getting the clients you want — this episode is for you.Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of marketing you need to grow your business - and how most business owners tend to lean too hard into the "slow stream" and end up stuck.In this episode, I’m breaking down how you can balance your marketing efforts between getting clients now and building a long-term pipeline for clients later. I’ll walk you through why relationship-based marketing is uncomfortable (but crucial), why content creation alone won’t get you where you want to go, and how to find a marketing rhythm that actually fits you — whether you're brand new or years into business.You will learn:The real reason it feels like you’re working so hard but not signing clients — and the marketing shift that changes everythingWhat mistake I made early in my business (despite having a marketing degree!) — and how you can avoid itHow to spot the difference between comfort zone tasks and client-generating activities (hint: one feels much safer but grows your business way slower)Why tapping into your existing network (even if it feels awkward) can totally change your businessFive uncomfortable-but-necessary questions that can unlock way more clients than tweaking your freebie ever willWhether you're just getting started or already running a six-figure business, this episode will help you refocus on what actually grows your client base — and ditch the busywork that keeps you stuck.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What if the reason something didn’t work wasn’t because you didn’t try hard enough—but because it wasn't the right fit for you in the first place? We’ve all heard the advice: “All strategies work—you just have to commit.” I used to believe it myself! But after years of coaching, investing, and watching what actually happens in real businesses (including my own), I’ve changed my mind.The truth is: not all strategies will work for you. And forcing yourself to stick with something that doesn’t fit is a fast track to burnout, self-blame, and second-guessing everything.In this episode, we’re unpacking the “all strategies work” myth and talking about how to actually choose a smart strategy that fits your strengths, your business model, and your clients. Plus, I’ll share what to look for when evaluating courses, coaches, and advice—and how to stop thinking you’re the problem when something doesn’t work.You will learn:What I used to believe about strategy (and why I’ve completely changed my mind).The difference between strategies that look good on paper vs. the ones you’ll actually follow through on.The five strategy questions I ask my clients to figure out what’s actually going to work for them.What to do first when what you thought was a good idea doesn’t get the results you wanted.The sneaky way blaming yourself becomes a distraction from solving the real problem.Whether you're just getting started or already running a six-figure business, this episode will help you choose smarter strategies that actually work for you. Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

I have a full plate—and if you're anything like me, that’s kind of how you like it. Until suddenly, you don’t. In this episode, I’m talking about how I manage running a business, raising three kids, keeping up with a volunteer role that might as well be a second job, and still somehow remembering to moisturize.Instead of pushing through with willpower or pretending I’m a productivity robot, I’ve learned how to work with myself—my energy, my mood, my motivation—by pulling the right levers. I’m sharing what those levers are, how I use them, and why they help me get things done in a way that doesn’t feel overwhelming or unsustainable. It’s simple, real, and yes… involves a little bit of potty humor. Just how I like it 😉You’ll learn:The 3 levers of motivation that help me get everything done (plus my silly acronym that makes them impossible to forget!)What clean underwear, Gilmore Girls, and a break from my podcast taught me about motivation.The questions to ask when you’re staring at a task and just can’t make yourself start.Why you don't actually have to have a deep “why” for doing things.Where to look when you think something should be easy, but you’re still not doing it.If your plate is full (and maybe a little too full), I hope this episode gives you some clarity, a few ideas to try, and at least one good laugh. Listen now!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

You know what’s actually wasting your time? Worrying about wasting time.It’s a sneaky little trap. You tell yourself you need to be more efficient. You overanalyze every decision. You hesitate to take action unless you’re sure it’ll work. And before you know it? You’ve spent hours (or days… or months) thinking about what to do instead of just doing it. This is the time wasting cycle. And it’s sneaky—because it feels productive. But the only way to create real momentum in your business? Taking action, even when you’re not 100% sure it will work.The time wasting cycle impacts business owners at every level—whether they’re just starting out or running a fully booked business. The fear of making the wrong move doesn’t go away as you grow… but learning how to move anyway is the skill that will change everything. So on this episode, we’re breaking down why this happens, and the small shifts that will get you out of this loop for good.You will learn:Why trying to avoid wasting time is actually the thing that’s wasting your time the most.The question to ask yourself when you catch your brain demanding certainty before you take action.How to tell the difference between “thinking through a decision” and “spiraling into overanalysis.”The underdog mindset that helped me grow my business faster.A fun visual from the San Antonio Spurs (yes, basketball wisdom!) that will completely change how you see consistency in your business.So if you’ve been telling yourself, I don’t want to waste time on something that might not work—this episode is exactly what you need to hear. Hit play now!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Have you ever found yourself frustrated that something in your business feels harder than it should? Maybe it’s marketing, selling, setting boundaries, or just keeping up—and you catch yourself thinking, Why is this so difficult for me when it seems so easy for everyone else? If so, you’re not alone. This is one of the most common thoughts my clients have. And the worst part? The more you believe it should be easier, the harder it actually feels.In this episode, I'm unpacking the sneaky ways self-judgment keeps you from finding helpful solutions. I’ll walk you through a 4 step process to move from stuck and shaming yourself to self-compassion and problem-solving. I'll break down the layers of judgment that make things feel even harder than they need to be, how to shift out of resistance, and why the solutions that actually work for you probably won’t look like what you see other people doing. Plus, I'll share some unexpected life hacks (sticker charts aren't just for kids!) and the moment I realized I could no longer be trusted to remember anything without a system.You will learn:My 4 step process to help you tackle hard things in your business with more ease and less self-judgement.The sneaky thought that will instantly make things more difficult for you (and how to catch yourself before falling into this trap!)The simple exercise you can do right now to start showing yourself more compassion (instead of being your own worst critic)The surprising solutions my clients have used to make overcoming business challenges simpler (proof that whatever works, works!)If you’ve been feeling stuck in frustration, thinking you should be able to work through something on willpower alone, this episode will give you the permission—and the process—to be kinder to yourself and make things easier. Tune in now!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve ever had a slow period in business and immediately thought, Maybe I should just get a real job, you’re not alone. When income isn’t predictable, it’s easy to spiral and assume something is wrong. But let’s be real—nothing about traditional employment is guaranteed either. Your business can actually be the most stable thing in your life... once you learn how to plan for the normal ups and downs that every business experiences.In this episode, I’m breaking down what could be causing revenue swings in your business (hint: it’s not just external factors), the mindset shifts that will help you stop making every dip in sales mean something terrible, and how to create more stability without sacrificing flexibility. We’re also talking about why some business owners quietly start avoiding signing new clients without even realizing it, and how to make sure you’re not accidentally one of them.You will learn:Why “income instability” is often more about how you think about money than what’s actually happening in your businessHow to set up your offers and business model to avoid feast-or-famine cycles (without making everything complicated)The most effective way to prepare for slower seasons without panicking or hoarding cash like the apocalypse is comingThe sneaky ways fully booked business owners push away new clients (and how to stop doing it)What to do if your usual marketing and sales strategies suddenly stop working (and why the answer isn’t to immediately change everything)The truth is, income variation isn't the problem. It’s how you respond to it that matters. If you want to build a business that feels stable—even when sales fluctuate—this episode will show you how. Tune in now!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Failure isn’t the opposite of success—it’s part of it. Every successful business owner has a long list of things they tried that didn't work. But instead of letting those failures stop them, they used them as stepping stones to get better, refine their strategy, and ultimately build something that works. If you’ve been playing it safe in your business because you’re afraid of failing, this episode is your permission slip to mess up spectacularly—and grow because of it.This week, I’m talking about why the only way to truly figure things out in business is by actually doing them—yes, even if you totally flop. Watching my son’s middle school basketball games made me realize something: kids know that mistakes are how you learn, but adults? We get so stuck trying to avoid them that we stop ourselves from learning at all. So if you’ve ever wished you could think your way to success without a single misstep… well, let’s talk about why that’s never going to happen (and why that’s actually great news for you).You will learn:What middle school basketball players understand about learning that most business owners completely miss.Why the biggest risk to your business isn’t making mistakes, but avoiding them.Why your brain naturally clings to the idea that success can be achieved without failing (and how to move forward once you realize that’s not possible).The reason failure cements lessons in your brain more effectively than any book, course, or expert advice ever could.How to stop making failure mean something personal about you so you can actually learn from it and grow from it, instead of just feeling terrible about it.If you’ve been waiting for certainty before making moves in your business, this episode will help you see that real certainty comes from experience. Tune in now and start making failure work for you instead of against you.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve ever felt like you can’t move forward in your business because you don’t have the perfect plan, you’re not alone. So many business owners get stuck in overthinking, tweaking, and perfecting instead of just taking action, all because they’ve been told there’s a "right way" to do things. But what if obsessing over best practices is slowing you down? What if the key to getting results isn’t doing things the best way, but simply finding a way that actually gets you to do the thing?In this episode, I’m diving into the trap of best practices and why waiting until you can do something the “right” way often leads to doing nothing at all. This applies to marketing, selling, content creation—literally every part of running a business. I’m sharing how I approach this in my own business, why I never follow every so-called expert recommendation, and how you can simplify the way you show up so that it the way you show up gets you results (without the stress, overwhelm, or wasted time).You will learn:Why you're struggling with consistency, and how to make showing up easier.The simple question you can ask yourself to create a strategy for your business that you can follow through on.How to stop overthinking and start getting things done (even when it’s messy and imperfect).How to tell if trying to optimize your business systems and strategy is hurting you more than helping you.Why I actively choose not to follow the "best practice" recommendations from experts, and recommend you do the same.And more!If you’ve been overcomplicating things, waiting until you can do them “right,” or holding yourself back because you’re afraid of being inefficient—this episode is for you. Tune in now and start seeing results from what you realistically have the time and energy to do.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Getting fully booked is the goal—but when you hit it, then what? The truth is, many business owners unknowingly avoid getting fully booked because they don’t know what comes next. So today, we’re making sure you have a clear plan for what to do once your calendar is full.In this Q&A-style episode, I’m answering all your questions about what happens when you’re fully booked—how and when to start a waitlist, how to market a waitlist, how to deal with waitlist ghosting, and more. I’m also breaking down why keeping your sales process running (even when you have no immediate availability) is the key to long-term revenue stability. Plus, I’ll share how I run my own waitlist and what I’ve learned along the way.You will learn:The biggest mistake business owners make when they get fully booked—and how to avoid itHow to set up a waitlist that keeps demand high without adding unnecessary complexity to your systems and workloadWhat to say in your marketing when you have a waitlist—without it feeling phonyHow to know if it’s time to raise your prices (and why the answer isn’t always “yes”)If you’re not fully booked yet, this episode will help you plan ahead so you’re ready when it happens. And if you are fully booked, it will give you the tools to make sure you stay that way, without constantly stressing about where your next client is coming from. Listen now!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

When most people talk about consistency in business, they make it sound like the key to success is doing the same thing every day, at the same time, like clockwork. And if that doesn’t work for you? It’s easy to assume that you are the problem. But the reality is, that rigid definition of consistency isn’t actually what helps people get results. In this episode, I’m breaking down a version of consistency that works - not just for me, but for my clients, too.This is the final episode in my 3-part series on what’s actually stopping you from getting clients, and today we’re covering what might be the biggest gap of all - sticking with something long enough for it to work. But that doesn’t mean forcing yourself into an unnatural routine or following a structure that burns you out. It means finding a way to keep showing up on average over time, in a way that makes sense for how you like to work. I’m also talking about how frequently you need to be sharing your message, why people aren’t as aware of you as you assume they are, and why changing things up too often is like hitting a reset button on the trust you’ve built with your audience.You will learn:My unique definition of consistency and how it can help you sign clients.How to working in bursts or not following a strict schedule can still get you the results you want in your business.Why your message always needs more repetition than you think (and how to handle the discomfort of feeling annoying).The unhelpful thought that used to trip me up when it came to marketing, and how I shifted my thinking to get out of my own way.And more!This episode will help you see where you might be losing momentum without realizing it. Tune in now to rethink consistency in a way that actually works for you - and for the clients who are waiting to hire you.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Most business owners believe their biggest struggle is finding clients. But what if the real issue is that not enough of the right people even know you exist? You can be the best in your industry, with the perfect offer and all the expertise in the world, but if your ideal clients don’t know about you, they can’t hire you. Visibility isn’t just about showing up - it's about making sure you're visible to the right people in the right way.In this second episode of my three-part series on getting clients, we’re tackling the visibility gap - one of the biggest reasons businesses don’t succeed. I’m sharing what I got wrong in the beginning, what I see so many entrepreneurs struggling with, and the shifts you need to make so your ideal clients actually see you, know you, and realize that hiring you is an option. You’ll learn how to build visibility that turns into clients, without feeling salesy or awkward.You will learn:Who actually needs to know about you (spoiler: it’s not just anyone).What happens when you mistake “being visible” for “getting clients” - and how to fix it.The common marketing mistake that keeps your ideal clients from realizing you’re available to help them.Why simply engaging in communities isn’t enough - and the subtle shift that makes all the difference.How to make sure people remember you when they’re ready to buy.If you’ve ever felt like you’re doing all the “right” marketing but not seeing results, this episode is a must-listen. And don’t forget to tune in next week for the third and final part of this series, where I’ll be diving into the last key to getting clients - the part that brings everything together and turns visibility into results.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Have you ever wondered why some business owners seem to get clients effortlessly while others struggle to gain traction? It’s not magic—it’s attraction. In this episode, I’m breaking down what it means to be someone that people want to hire and how you can start building that magnetic quality in your own business.This is the first episode of a three-part series on how to get clients. Over the next few weeks, I’ll be walking you through what I consider to be the keys to get clients, based off of my experiences working with hundreds of business owners. In this episode, we’re kicking things off with the concept of attraction: what makes someone want to work with you and how you can create that connection in an authentic, sustainable way.You Will Learn:What “attraction” really means in business—and why it’s more than just showing up online.Why confidence is the most underrated marketing tool and how to build it, even if you feel like you don’t have any right now.The hard truth about why some offers fall flat, and the exact questions you need to ask yourself to make sure yours doesn’t.How to uncover the unique strengths and value you didn’t realize were your biggest client magnets.The #1 question potential clients are asking themselves about you, and how to answer it effectively.If you’ve been feeling stuck or wondering why your business isn’t attracting clients like you hoped, this episode is for you. You’ll walk away with actionable insights on how to build confidence, establish authority, and craft an offer that resonates. Listen now!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What does it mean to you to have your best year yet?What if it didn’t revolve around hitting the highest revenue or working the hardest? Or chasing someone else’s version of success? In this episode, I’m talking about what it means to have a great year and redefining success in a way that feels personal, sustainable, and fulfilling.I'll dive into what it truly takes to design a year that aligns with your vision—not the noise of social media or outdated business advice. I'll also share how I’m approaching 2025 with two key priorities—sustainability and profitability—and why I believe these can coexist within your business with ease and joy. Plus, I’ll guide you through some journal prompts and reflections to help you map out your own best year.You will learn:How to identify and ditch “relics” from past years or others’ businesses that no longer serve you.The surprising way “job vibes” can create more freedom and clarity in your work life.How to figure out what you truly want from your business and life this year.Why profitability and sustainability are the keys to having a great year in business.I believe we have more power to make the most of our lives right now than ever in human history, and life is just too short not to. If you’re ready to take control of your life and business this year, this episode—and Design 2025—are your calls to action. Tune in now, and let’s make this your most intentional year yet.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What does it really take to get fully booked with clients? In this episode, I’m sharing exactly how I filled my roster with 1:1 coaching clients before the end of 2024. From refining my offer to optimizing my marketing strategies, I’m sharing the decisions, experiments, and strategies that made it happen—and the lessons I learned along the way.I dive deep into the choices I made, including simplifying my business model, calculating my true capacity for clients, and leveraging a mix of marketing strategies. You’ll hear what worked, what didn’t, and the key differences between getting fully booked now versus earlier in my business. Plus, I answer listener questions about pricing, waitlists, and creating consistency that works for you.You'll learn:Why I focused exclusively on 1:1 coaching and how I determined my “fully booked” number.The exact strategies I used to reach my goal in 2024, including my approach to email and social media marketing (and hiring my own marketing agency for content repurposing!)How I experimented with pricing (and why I lowered my rates) to align with supply and demand.The mindset shifts, personal reflections, and experiments that fueled my progress.I hope by sharing my story, you’ll see what’s possible and feel inspired to take action toward your own big goals this year, whether you’re working to get fully booked or chasing a different milestone. With focus, experimentation, and a strategy that works for your life, you will make them happen.Making Room in Your Business episodeText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What if making $100K in 2025 didn’t have to feel impossible or overwhelming? In this episode, I’m breaking down exactly how to make that six-figure goal a reality, no matter where you’re starting from. It’s not about complicated strategies or working nonstop – it’s about keeping things simple, doing some easy math, and focusing on what really drives results.This episode is for anyone with a big revenue goal for 2025, especially if $100K feels like a pipe dream right now. I’m sharing the step-by-step process I’ve used with countless clients to reach this milestone, as well as a clear view of what it takes to get there. From breaking down the numbers needed to hit your goal to streamlining your offers and marketing, this is a practical, no-fluff guide to building a six-figure business in 2025.You Will Learn:How to calculate the exact number of clients or sales you need to make $100K in 2025.Why having just one offer can make your business not only easier to manage, but more profitable.The common mistakes business owners make when choosing their annual marketing strategy (and how to avoid them).How to tailor your plan to fit your life, whether you’re working school hours or balancing other commitments.Why working backwards from your goal is the key to creating a focused, effective action plan.If you’re ready to make $100K in 2025 – or just want a roadmap to set and hit your own revenue goal (whatever it may be!) – this episode is packed with the tools and insights you need to make it happen. Listen now and let’s make this your most successful year yet!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

After eight years in business, I’ve learned a lot – and not just the shiny, highlight-reel stuff. This year, I made some big changes that challenged me, freed me up for priorities in my personal life, and helped my business feel sustainable again. In this episode, I’m sharing the 10 lessons I’ve learned over the past 8 years, and advice for making your business work for you and not the other way around.This isn’t your typical “end-of-year recap.” I’m sharing the unfiltered behind-the-scenes of how my business changed in 2024, what (both personally and professionally) led me to make those changes, and how I worked through all the emotions that came up along the way (unsurprisingly, there were many). You’ll hear what it’s been like to scale back a million-dollar business, prioritize my family, and stop making decisions based on what others might think. I hope it inspires you to reflect on what you really need in this season of your life – and to feel empowered to make changes that work for you.You Will Learn:How I adapted my business to fit my life as a mom of teenagers with a full plate.Why letting go and trusting the process (while cliché!) are some of the most helpful pieces of business advice out there.What pricing for demand looks like in action – and how it helped me fill my roster faster than ever.How focusing on profits and quality of life, not just growth for the sake of growth, changed the way I make decisions.What my "no more working for free era" has actually looked like, and why it might be something you need to consider for yourself.If you’re looking for an honest take on running a business long-term, or if you’re ready to rethink how your business is structured so it better supports you, this episode is packed with lessons you can use. Tune in now to hear the 10 biggest things I’ve learned in 8 years of business – and see how they might apply to you!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve felt like running an online business has been a little different (or a lot harder) lately, you’re not imagining things. Since 2021, the online business world has shifted dramatically. Buying behaviors have changed, certain offers aren’t landing the way they used to, and even your favorite strategies might feel stale. In this episode, I’m breaking it all down – what’s changed, what’s working right now, and what to rethink as we head into 2025.I’m answering the questions I know you’ve been asking: Why does it feel like freebies aren’t working as well? Is there more competition for online courses or memberships today? Is social media engagement down for everyone? This episode is about giving you clarity. I’ll walk you through the trends I’m seeing in my business and with my clients, so you can focus on what makes an impact and feel confident in your strategies moving forward.You’ll learn:What buying behaviors have shifted since the online business “pandemic boom” of 2020-2021.Why some business owners (including myself!) are moving away from freebies.Which offers and funnels are the most resilient in the ever-changing world of online business.How you can strategically use AI tools to make marketing your business even simpler.The strategies and trends that aren’t resonating anymore (and how to avoid them).If you’ve been wondering how to adapt your business to the current trends or questioning if your strategies still hold up, this episode has the answers you need. Listen now and walk away with clarity on how to set your business up for success in 2025.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

As we wrap up the year and start looking ahead to 2025, it’s the perfect time to reevaluate your goals and reflect on 2024. Have you been caught up in the endless cycle of putting out fires in your business, struggling to focus on the bigger picture you dream of creating? Or maybe you've been doing the opposite—always setting bold, exciting goals but feeling stuck when it comes to taking consistent, meaningful action. If either of these sounds familiar, you’re not alone. Wherever you’re at, this episode will give you the tools to bridge the gap between where you are now and where you want to go. Today, I’m sharing how you can balance short-term goals that keep you motivated and bring quick wins with the long-term goals that give your business direction and purpose. We’ll unpack why both types of goals are essential for sustainable business growth, how to make progress towards each type of goal (without overwhelming yourself), and how to get unstuck if you feel like you've been spinning in circles.You will learn:Why celebrating short-term wins will keep you on track while covering the practical side of your business (like paying the bills).How to use your long-term vision to guide your decision-making and plan your daily action steps.Simple strategies for ensuring your daily work aligns with your big-picture goals.The mindset shifts that will help you feel grounded and confident as you plan for 2025.Practical tips for carving out CEO time to reflect, plan, and stay intentional in your business.As we look toward 2025, this episode is here to inspire you and remind you that progress towards your big dreams doesn’t have to be complicated. Small, intentional steps will lead you to your goals.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

If you’ve ever felt like your social media following isn’t big enough, or your engagement numbers aren’t sufficient enough for the business you want to have, this episode is for you. It’s so easy to let analytics dictate how you feel about your business, but the truth is, those numbers aren’t the whole story.In this episode, I’m breaking down why focusing on relationships over stats is the real key to building a simple, profitable business. We’ll talk about how obsessing over likes, followers, and views can actually hold you back—and what to do instead to create meaningful connections with your audience and attract the right clients.You’ll learn:Why social media analytics don’t always equal business success.How to shift your mindset from chasing stats to building relationships with people.How to evaluate your analytics without taking it personally or derailing your plans.Simple strategies to convert your audience into paying clients.Two key shifts you can make today on social media to create deeper connections with your audience.If you’re tired of chasing the numbers and feeling discouraged about showing up social media, this episode will give you a fresh perspective and practical steps to focus on what really matters. Listen now!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Curious about what’s really working in the coaching world right now? Part two of our series on coaching in 2025 dives into the nitty-gritty of creating offers that feel good to you, attract your ideal clients, and position you for long-term success - even in a shifting market.In this episode, I answer the question on everyone’s mind: are people still buying coaching? (Spoiler: they are.) I also share how to navigate changes in the coaching industry and the realities of business ownership, as well as how to evaluate what's best for your audience, and the key variables to consider when choosing the right offer for your unique business. Whether you’re interested in offering 1:1 coaching, small group programs, or courses, I’ll give you the tools to make a smart, confident decision that reflects your strengths, your audience, and your goals. You will learn:Why it's a total myth that the coaching market is oversaturated, and why I'm confident that coaching services are here to stay.What types of coaching offers are the most stable and in demand.How to choose offers that work for your business stage, audience size, and personality.Why "scalable offers" aren’t the solution to cutting back your workload.The key variables you need to consider when choosing your offer to ensure they succeed.If you're ready to design a coaching business that works for you, this episode is a must-listen. Tune in for a clear, no-nonsense look at what it takes to build offers that not only sell but also allow you to love the work you're doing every day. Don’t miss it!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Are you gearing up for 2025 and wondering if investing in coaching is the right move for you? Whether you’re ready to dream bigger, recover from burnout, or simply get some extra support and encouragement, investing in coaching can be a game changing business decision that gets you to your goals faster. But with so many options out there, it can feel overwhelming to decide what’s best for you.In this episode, I’m breaking it all down to help you figure out exactly what kind of coaching investment makes sense for you - for your personality, preferences, budget, and business needs. I share why I personally chose to invest in 1:1 coaching this year after taking a year off from having a coach and deconstructing my beliefs about the coaching industry. I also share the framework I use to help my clients evaluate coaching options for their unique needs.This is part 1 of a 2 part series where I’m breaking down the most common coaching offers from every angle - client, coach, and everything in between. I’ve invested in many types of coaching myself, and I've worked with hundreds of clients with different coaching offers, so I can offer you some well-rounded insight before you make a decision about what to invest in and offer next year. You will learn:Why now is the perfect time to start thinking about your 2025 goals and the investments you need to make to reach them.How to determine if coaching is the right next step for you and your business.An honest breakdown of different coaching offers - courses, group programs, masterminds, and 1:1 - and who they’re best suited for.What questions you need to ask yourself before investing in any coaching offer.What makes an investment in coaching “worth it” from both the coach’s and client’s perspectives.If you’ve been curious about investing in coaching and want a clear, no-fluff guide to making the right decision, this episode is for you. Tune in now to get a fresh perspective on coaching offers and set yourself up for a strong start to 2025. And don’t forget to come back next week, where I’ll be diving into the best coaching offers to provide as a coach!Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What advice would you give yourself when you were just starting out in business? That’s the question I asked my mastermind clients as we wrapped up our program last month. Their answers were so powerful and insightful, I knew I needed to have them on the podcast! Whether you’re just starting out or looking to refine your approach, our conversation is full of actionable advice that can change how you think about your business.In this episode, you’ll hear from a panel of incredible women business owners as they share their experiences growing their businesses and the lessons they've learned the hard way. From the courage to fail, to the power of authenticity, to the importance of rest and connection, our discussion is packed with wisdom that will totally shift your approach to business.You will learn:Why trying new things quickly can lead to faster growth and clarity in your business.How trying to sound “professional” might be costing you clients.How to balance hustle with rest to maintain your creativity and avoid burnout.The importance of connecting with others - whether online or in person - to build relationships that lead to opportunities.The one question every entrepreneur needs to ask themselves.This episode is a must-listen for anyone looking to learn from experienced business owners who have been where you are now. Tune in to laugh with us over the hard lessons we’ve learned, and for tips you can use right now to build your business with more confidence and clarity.Learn more about my amazing guests:Chelsea Skaggs: https://postpartumtogether.comKyla Mitsunaga: https://kylamitsunaga.comLaura Amigone: https://ruddercoaching.comSarah Waggoner: https://sarahjwaggoner.comShannon Brome-Ward: https://thewholebudget.comText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Ready for a fresh, honest take on scaling your business? My friend Michelle Vroom recently had me as a guest on a live she hosted in her Facebook group, and it was such a fun conversation I wanted to bring it to you on the podcast. On this episode, we dig deep into the realities of scaling that most business owners aren’t talking about. We get real about the highs, lows, and “aha” moments we’ve each had both scaling and unscaling our businesses, and shed light on the pressures and the pivotal choices that come with growth. We also talk about why scaling is not a “one size fits all” journey, and the shifts we’ve each made to find alignment and simplicity in our own ways.You will learn:The unseen pressures and realities of scaling that most online entrepreneurs face.Key signs it might be time to pivot your business model.How to create a business that fits your life (and not the other way around).Why relationship marketing and high-touch offers might be the next big things in 2025.The truth about mindset work and why it’s only part of the business building equation.This is a candid conversation about the behind-the-scenes of building a successful business and navigating the unexpected costs – both financial and personal – of getting to the top. If you want to hear our unfiltered truths about scaling and how you can create a business that truly supports you, don't miss this episode!Click here to learn more about Michelle.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

It’s election week in the U.S. and many of us are feeling distracted and emotional. Running a business when there are big things going on in the world can be totally overwhelming - of course it is going to feel hard to show up in our lives and businesses when the world around us feels anything but simple!In this episode, I’m addressing the very real impact that major events - whether it’s elections, natural disasters, or personal crises - can have on our ability to stay focused and run our businesses. I'll share practical strategies to balance staying informed while also protecting your mental well-being, and how to give yourself grace during times when your best doesn’t feel good enough. These insights aren’t just for this election week... they’re tools you can apply any time life throws you a curveball.You will learn:Why it’s completely normal to feel distracted or emotionally drained by current events and how to make peace with that reality.The importance of setting boundaries around news and social media consumption, and how to find the right balance for you.How to simplify your business plan and prioritize the bare essentials during stressful periods.Tips for working in short bursts when focus is limited, and why adjusting expectations is key to long-term sustainability.Ways to channel your feelings into positive action and find areas where you can make a real impact.If you're struggling with how to manage your business when the world feels upside down, this episode is for you. Tune in for some grounded advice and a gentle reminder that it’s perfectly okay to be human - and that taking care of yourself might just be the best business strategy there is.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Are you focusing on the right goals for your business?Today we’re talking about something that was inspired by my clients and a lot of the work that we've been doing around goal setting and business planning. I’ve realized that people need something a little different with goal setting than we have seen in a little while.And that’s results vs process goals. You’re probably familiar with results goals, but process goals are also important when it comes to business. On today’s episode of The Simple Online Business Podcast I’m discussing the different types of goals, how to shift your mindset from results goals to process goals and the benefits of focusing on process goals.I’m hoping this episode will help transform your approach to achieving your business goals.YOU’LL LEARN:The difference between results goals and process goals in goal setting and business planningHow embracing process goals can lead to a healthier businessWhy process goals matter and how they can transform your resultsThe importance of creating simple, achievable process goalsText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Have you ever thought about the opportunities of entrepreneurship today?I think it's worth reflecting on how incredible it is that we have the opportunity to create our own businesses in a way that is more accessible than previous years. There is more opportunity and a lower barrier to entry than ever before.On today’s episode of the Simple Online Business Podcast, I’m talking about modern entrepreneurship and the unprecedented opportunities available today. I’m discussing the flexibility, accessibility, and potential for growth that modern technology provides to make pursuing entrepreneurship a possibility. YOU’LL LEARN:The greatest advantages to running a business in the modern worldHow to market your business and reach a global audience with minimal costsWhy it’s important to value your business regardless of your earningsText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Today I’m taking you on a deeply personal journey through the evolution of my coaching business.I was inspired by a recent Q&A session I did on my Instagram stories about a little over a month ago. I’m reflecting on the highs and lows of transitioning from one-on-one coaching to group coaching and then back again.I’m vulnerable and packing this episode with honest reflections and valuable lessons for anyone navigating the complexities of running a coaching business. Whether you’re considering scaling up or down, or just looking for some advice, I hope my journey inspires you to find your own path.On today’s episode of the Simple Online Business Podcast, I’m talking about the ups and downs of my business transitions and the importance of aligning business with personal values for a sustainable work-life balance. I’m also discussing the benefits of my current model, emotional challenges, and regrets about past decisions. YOU’LL LEARN:How a lower-revenue business with fewer expenses can be just as profitable and more sustainableThe current trends in the coaching space and why one-on-one support remains valuableWhy you need to be self-aware when making business decisionsHow to evaluate your current business model to decide whether your business aligns with your personal goals and valuesText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Have you ever wondered if you really needed a business coach all the time?There is a common misconception that one must have a business coach to succeed. Each entrepreneur's journey is unique. What works for one person may not work for another. The key is to understand your specific needs and circumstances.On today’s episode of the Simple Online Business Podcast, I’m discussing the difference between wanting and needing a coach, the importance of personal investment in coaching, and the various ways a coach can support an individual in their business journey. YOU’LL LEARN:The benefits of having a business coachHow you can achieve true growth simply from the actions you personally take in your businessWhy it’s important to have a space where you can be vulnerable and express your feelings without judgmentHow understanding your motivations can help you make informed decisions about your coaching journeyText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Are you feeling the weight of social media burnout?You’re not alone.Marketing is feeling hard. A lot of you are feeling like you’re not getting the results you want and people aren’t seeing your stuff.There’s a lot of reasons for this, but instead of changing your thoughts about social media I wanted to give you another option to marketing.Marketing has been around for thousands of years, long before social media, so there are other ways to market your business.On today’s episode of the Simple Online Business Podcast, I’m talking about relational marketing as an alternative to the often-exhausting traditional social media marketing. I discuss how building genuine connections can be more effective than the overwhelming content creation approach.YOU’LL LEARN:What relational marketing is and how it can be an alternative approach to traditional social media marketingHow to build genuine relationships and connections in marketingWhy authentic connections are more effective than the overwhelming amount of content creation you’re putting outThe 5-step approach to implementing relational marketing strategies effectivelyText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Today I’ve hit a major milestone - the 300th episode of my podcast!When I first started the podcast in 2018, my biggest fears were that I would run out of things to talk about and that I wouldn’t stay consistent and stick with it.While I took a podcasting break last year, I’ve otherwise been consistently publishing weekly episodes for over 6 years. WILD!!One episode a week for 6 years has added up to a massive back catalog of value for people to benefit from.On today’s episode of the Simple Online Business Podcast I’m talking all about the power of small simple steps that you do consistently for long enough to see the results pay off. Specifically, I’m talking about the concept of a 90 Day Challenge for business growth and why it’s so valuable for growth. I’m also giving you the 5 daily essentials that I give my clients to help them know exactly what to do to create results in their businesses. You’re not going to want to miss this one!YOU’LL LEARN:How to grow your business in 90 daysHow to breakdown your goals into manageable steps that help build momentum over timeWhy being a part of a supportive community can significantly enhance your motivation and accountabilityHow a positive mindset can significantly impact your actions and outcomes when it comes to business successText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

The journey to going after big goals is often challenging. Today I’m sharing a little bit about my personal life that had a lot of lessons in it that I think are relevant to business.I've faced my fair share of rejections and self-doubt over the years. Reflecting on my 15 years of volunteering and my dream of joining the executive board of an international organization, I realize how important resilience is. Rejection is universal, and how we react can vary. On today’s episode of the Simple Online Business Podcast I’m chatting about the sting of rejection, the not-so-glamorous tasks that build character, and the wisdom from trusted mentors. It's all about going all in on your dreams, balancing that confidence with a touch of "what if it doesn't work out," and always thinking about the value you bring to others. YOU’LL LEARN:How to give yourself permission to go after your goalsHow to embrace rejection as a part of your journey and learn from itThe importance of mentorship and surrounding yourself with supportive individualsHow to overcome discomfort and build confidenceHow to focus on the value you bring to others and use it as motivationText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

We’re diving into a topic that I know so many of you can relate to: the "feast and famine cycle" in business.You know, those times when your revenue is all over the place, with some months feeling like a feast and others like a famine?This kind of revenue pattern in business is really common, and there are several reasons why businesses tend to have this kind of “feast and famine” pattern of big months followed by quiet months. On today’s episode of the Simple Online Business Podcast I’m discussing the reasons why the feast and famine cycle happens and what to do about it based on the reason why it’s happening. YOU'LL LEARN:How to navigate the feast and famine cycle in businessThe impact of seasonal trends on business revenue and how to set realistic expectationsThe importance of planning and the tools to use to help make informed decisionsWhy staying visible and engaged with your audience, even during periods of stability, can help maintain momentum and prevent income dipsText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Are you struggling to take action on your goals?A reoccurring theme has come up in my conversations with clients. Many of them are feeling stuck and overwhelmed by the pressure to do things “the right way.”I think this resonates deeply with many of you as well. On today’s episode of the Simple Online Business Podcast, I’m discussing the reasons behind resistance in business and exploring why so many of us struggle to take action on our goals.  YOU’LL LEARN:How embracing imperfection is the key to moving forwardThe importance of understanding the reasons behind resistanceHow the role of intuition factors in decision-making and goal-settingText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Over the past few months, I’ve made tons of new friends on threads and started taking our friendships to the next level. On today’s episode of the Simple Online Business podcast, I’ve invited one of these friends, Kira of Paradigm Consulting, to come chat with me about what HR looks like for small online businesses. We talk hiring, leadership, creating a culture.. and so much more. Whether you’ve already got a team of employees or are a team of one, you’ll gainsomething from this episode and the value that Kira shares. YOU'LL LEARN:How to transition from solopreneurship to managing a small teamThe emotional aspects of leadership and personal growthWhy it’s important to self-reflect for effective leadershipHow creating a positive work culture can impact team dynamics The difference between hiring contractors and employeesLearn More About Kira:Visit Kira's website hereWhat's Your Leadership Archetype QuizFollow Kira on InstagramText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

So many of my clients struggle with time management, and feel like something is wrong with them if they try a time management tool or process doesn’t work for them.The reality is that no system is going to be a perfect fit - and that’s not a YOU problem. It’s just how humans are.On today’s episode of The Simple Online Business Podcast I’m talking about time blocking in particular, and 3 common reasons it doesn’t work for people – and then what to do about that to find a way to get things done that actually works for you. YOU’LL LEARN:The reason why time blocking may not be effective for some individualsHow to create a realistic plan for schedulingHow to navigate unexpected events in your daily routineWhy it’s encouraged to experiment with various time management tools and techniquesHow to align strategies with individual work styles and preferencesText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

It’s a tea spilling episode this week.This is the kind of topic where I’ll make a brief comment about it somewhere in passing, and my clients will be DMing after asking for all the details. On today’s episode of the Simple Online Business Podcast, ’m talking about scalable offers - the good, the bad, the ugly - and really everything you need to know about them as a business owner who wants to earn more money and impact more people. There are a lot of thoughts and preconceptions in the world about scalable offers and what they are. I'm still finding a lot of people who have a rose colored glasses idea of scalable offers and I want to give you the truth.My hope is that this conversation gets the wheels turning in your mind about what you really want. YOU’LL LEARN:What a scalable offer is in online businessWhy it’s important to conduct market research before launching scalable offers and how to do itThe challenges and risks of going from one-on-one services to scalable modelsWhy building an engaged audience before launching a scalable offer can create long term successText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

A couple months ago, I hosted a challenge for clients to sign 5 new clients in 6 weeks. My client Sara Aloimonos shared with us towards the end of the challenge that she had signed ELEVEN new clients - and also that she had felt hesitant to share her wins and was worried that other people would feel bad if they saw her success. On today’s episode of the Simple Online Business Podcast I invited her on to talk about the importance of celebration & sharing your wins… and of course also get all the juicy details about how she signed so many clients so quickly. You’re going to get a lot from this episode. Don’t miss it!YOU’LL LEARN:The importance of celebrating achievements, maintaining a positive mindset, and avoiding comparisons in the online business spaceHow shifting your mindset can lead to unexpected success when it comes to business growth and client acquisitionHow to have effective communication with clientsWhy it’s important to be visible and consistent in marketing effortsAbout SaraHello, I'm Sara - A qualified Functional Nutritionist, Holistic Nutritionist, Life & Exit Strategy Coach, and lastly, Personal Trainer. I am also a columnist, writing for my local and territorial newspaper.My business, Nourish North, has been operational for 8 years in Yellowknife, Northwest Territories serving the communities and all over the world.After achieving an honorary role in my nutrition diploma program, I sought out other ways to help my clients who were stuck in the stress of their lives. A life coaching certification was the answer and this has proven to get clients from A to B faster and with better results. Luckily, fitness has always been in my life and I believe doing things you're passionate about builds a stronger business. Becoming certified as a personal trainer was a no-brainer.Since starting my business in 2016, I've helped many many women heal their hormones using root cause medicine. My love lies in supporting 40+ women, going through the menopausal years with my all inclusive packaging - nutrition, fitness, and mindset coaching.What I love most about what I do is inspiring people to feel energetic, positive, and as incredible as they can through nutrition and exercise. I love teaching them how to make this part of their lifestyle and knowing how powerful they are over their mindset which dictates how far they'll go. Not one of them misses the person they used to be.Find me here:Website: www.nourishnorth.comFacebookInstagram @nourishnorthykSara Aloimonos - Yellowknife Relationship Coach | NoomiiText us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.