Sound Stories

Welcome to the final episode of the Sound Stories podcast for 2017. In this year-end episode, we’ve pulled together some of the top highlights from the past season. Get ready for a dose of uplifting wisdom from our amazing guests who have embraced creative boundaries and share how to reinvigorate, refresh and revitalize your creative […]

Filmmaking offers tremendous opportunities for expression, but it also presents intense challenges. Noam Kroll is a Los Angeles-based, award-winning Film and Commercial Director, and founder of the boutique production house, Creative Rebellion. He discusses how he got his start, moved to L.A., landed some of the world’s biggest brands as clients, and continues to ‘do […]

These days having a website isn’t enough to get you found online. If you want to encourage new users to find you and existing users to remember you, you’ve got to make your website count for all its worth. Tim Cameron-Kitchen, founder of Exposure Ninja shares his journey: from drummer who wanted more work, to […]

How do you grab an audience’s attention when you only have 15 to 30 seconds? Chris Smith, Creative Group Head and Writer at the Richards Group has an admirable mastery when it comes to creating engaging and humorous radio ads. Listen as he describes his Radio Mercury Award winning campaign for Motel 6, and dives […]

In this episode of Sound Stories, Stephanie sits down with Tom Lee, the former director of the Office for the Arts Learning from Performers program at Harvard. They delve into the rich history and mission of the Office for the Arts, which was established in the mid-1970s to foster art-making and provide grants to students […]

A recording session can quickly go off the rails, leaving the talent and director frustrated. In this episode of Sound Stories, host Stephanie Ciccarelli explores the topic of regrouping in a voice over project when tensions rise and miscommunications occur. Joining her is Sunday Muse, a celebrity voice actor and voice coach with experience in […]

The beautifully curated photos on Instagram and the sponsored posts that you see popping up throughout your feed come from social media influencers. What does it take to become one of those people? Ally Pintucci offers you a peek behind the curtain and shares her thoughts on authenticity, how she grew her brand, and what […]

For creatives, getting in a rut is a professional hazard. Jonathan De Souza, Professor of Music Theory at the Don Wright Faculty of Music at Western University, has studied the ways that our bodies, the tools we use, and our minds come together to form our habits. These habits can help or hinder us creatively. […]

We’ve all been told about the importance of having an elevator pitch – but actually getting your story straight — the story of who you are, is often easier said than done. If the idea of networking makes your toes curl, this episode is for you. Taylor Shold, Associate Producer at Sportsnet and founder of […]

Are your brand stories aligned with your company’s core? David Brouitt, Creative Director at Ramp Communications Inc. discusses how your brand’s values should shape everything you do. Learn the importance of ensuring your brand is reflected at every touchpoint and how this can guide your day to day operations, inform your marketing and even help […]

Emotional design can help your story come alive in new and imaginative ways…as long as you know what it is! Erika Lutz, Creative Director at Lumosity shares how she and her team use emotional design to help motivate, entertain and engage their audience of brain-training game enthusiasts. Get the scoop on what emotional design is, […]

When you tell a story, how important is it that it’s delivered in the language you speak? If you’re a storyteller who is a self-proclaimed word-nerd, you’re going to enjoy this immersion into the world of constructed languages with Dr. Christine Schreyer, Associate Professor of Anthropology at the University of British Columbia and the creator […]

While it can be tempting as a creative to pursue obvious success, there’s something to be said for finding your niche and being creatively fulfilled. Tyley shares his insights regarding setting yourself up for that kind of success, but also getting involved in the creative process and figuring out what you want your creative legacy […]

If you want to create stories that sell, you need to “throw your assumptions of who your audience is out the window” according Jordan Scott Price, Creative Director at Flying Canvas Productions. In this episode, Jordan goes over how he and his team get to the heart of a client’s story – and how they […]

Perhaps one of the biggest challenges facing corporate storytellers today, is how to tell a consistent narrative, without telling the same tale, over and over again. Micah Baro, Creative Director and Content Strategist at Allison + Partners joins us to illuminate how he and his team find the ‘hidden story,’ for their clients. In addition, […]

Who is the hero of your brand storytelling? According to Scott Monty, CEO, Co-Managing Partner at Brain+Trust Partners, if it’s your brand, then you’re missing the mark. Listen as Scott talks about GE, Coca-Cola, Ford and other brands who are winning at brand storytelling – and why their strategies work. Bonus: Listen in as Scott […]

Creative professionals are no strangers to curation. Whether we’re assembling playlists, or collecting interesting articles to share with our audience, we’re constantly on the lookout for ways to tell our brand story through the “gems” that we discover along the way.Amber Lloydlangston, Curator at Museum London, in London, Ontario, takes us on a deep dive […]

You don’t have to be in a ‘funny’ business to benefit from the practices that comedy writers use when crafting their stories. Improv, in particular, is great for character development and crafting unique narratives.Brandon Rudd, Co-Founder of London, Ontario improv comedy troupe, Shut the Front Door discusses how to use improv principles and exercises to […]

If you’ve ever wanted to hear words of wisdom from a Google Adwords Guru, this is the episode for you! Learn why good keyword research is always the foundation of an effective search engine campaign and more, from episode guest Liz Gray. Listen in as Liz, provides a myriad of tip and tricks for optimizing […]

You may not think of yourself as an artist, but branded content and the classics are riffing on each other all the time. Chances are you’ve either had your hands in the creation of one such remix – or at least have enjoyed someone else’s work!Cassandra Getty of Museum London brings us along the artists’ […]

Live events can certainly offer an extension of your brand experience – but how do you make sure they’re running smoothly? Bob Breen, owner of Armor Pro Audio Visual Inc. comes in to talk ‘tech,’ including the importance of speaker placement, frequency scans and of course – having fresh batteries on hand.This episode is for […]

Finding confidence in your craft, setting your work apart, and battling professional loneliness are all par for the course for those who travel the freelance path.Learn how award-winning illustrator and animator Antony Hare made the transition from big city art director to self-employment – and all of the challenges that he’s had to overcome, such […]

We’re living in the Age of the Customer, where endless choice for products and services prevails. How do you ensure that your audience doesn’t tab away from your content?Jonathan Kochis, Founder of UX Research and Design firm ResIM, explains how understanding the customer journey can unlock powerful stories that your customers both want and need. […]

What is ‘Experiential Storytelling?’ Evan Jones, founder of Stitch Media, shares how he brings art and technology together to create stories that engage and inspire like no other. A two-time Emmy Award winner, Evan’s work combines television, radio, web, mobile, games and the real world and were recognized in the ‘Top 10 New Media Groundbreakers’ […]

Whether you’re a bootstrapping non-profit or an international conglomerate, we all have to find creative ways to communicate. Luckily, creating stories with organic buzz is what Mikayla Colthirst-Reid and Sunali Swaminathan from International Justice Mission Canada are all about. Learn how they tell sensitive but powerful tales, and turn members of the public into IJM […]

Video is a highly emotional medium. Are your stories getting the response you’re looking for? Adam Caplan, Principal and Founder of video production house web.isod.es shares his step by step process for setting a great production in motion. Learn how this Ontario Media Development Corporation Digital Dialogues Conference speaker is helping organizations tell their story […]

Are you adapting to your space or is your space adapting to you? Nicole Ledinich, Furniture Specialist at Facility Resources explains how the way we work is evolving. She explains how the Herman Miller Design Principles can help support creativity, through office design that is much more human. Explore Voices.com

What does sound got to do with it? According to Mark Vogelsang, Director of Audio for Visual Media at OIART, “Everything.” From the way you incorporate historical and cultural auditory considerations into your films and videos – to the way brand ‘sounds’ (like the Star Wars Imperial March) can transcend their original intention, Mark shares […]

Who thinks that chemical manufacturing isn’t an exciting business? If you believe that your business doesn’t exactly lend itself to compelling content, Melissa McInerney, CEO and Chief Creative Officer at tbk Creative wants to prove you wrong. Learn how all brands can build beautiful stories online. Learn more about Melissa and her work at tbk […]

What are the essential elements of a good story – and how can you incorporate them, even in less than 30 seconds? Award-winning media strategist and consultant, Keith Tomasek, shares his experience and insights to help you hone your storytelling skills. So no matter the medium, you can connect with audience on a deeper level through […]

Thousands of years ago we began telling stories with our voices, preserving information and cultural identity from one generation to another. Today, our voices still play an active role in our creative life, whether we intend them to or not. Is your voice authentically telling your story? Vocal Coach and Author, Jocelyn Rasmussen, describes how […]

Sound Stories, is an inspirational and informative podcast for creative professionals, hosted by Stephanie Ciccarelli, co-founder of Voices.com. In each episode an industry expert imparts their insights and experiences, in order to empower listeners on their journey to improve their lives, at work and at home, by becoming better storytellers. Enjoy this teaser of the […]