Strong Talk

If you’re an online coach struggling to get clients There’s a good chance your sales funnel is flawed (or doesn’t exist). In this podcast, I break down: What a sales funnel actually is Why every coach already has one (whether they realise it or not) How to structure your content so it brings in clients consistently The difference between top, middle, and bottom of funnel content How to turn followers into paying clients This is the exact framework I use inside my own business and with my mentees to build consistent client acquisition. Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off  

In this episode, I break down 10 red flags you need to know before you spend any money on a business mentor.   From pressure sales tactics and fake 1-1 promises, to copy-paste systems that make you sound like everyone else, I'll show you what to look out for.   I'm lucky enough to have been coached by some of the top guys in the industry, but so many of my mentees have been burned by these guys.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off      

Most coaches will tell you their monthly revenue.   Nobody tells you what it costs to run a business.   In this episode, I'm breaking down every single overhead in my online coaching business.   The tools, software, and investments, plus showing you how I'm running at nearly 90% profit margin.   If you're building an online coaching business and want to understand where your money should (and shouldn't) be going, this will help   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

(This is better watched on Youtube due to me drawing out the flow of a business, but hopefully you can follow along)   In this episode, I break down something I never see discussed.    What profit margins should your coaching business actually be running at. I walk through two models.   The one-man band setup most coaches start with, and the scaled model with videographers, VAs, setters, and ad spend. If you've ever been told you need to build a full team and run paid ads to have a real business, watch this first.   I cover: What your operating costs should look like at each stage. Why an 90% margin is achievable and what's eating into yours. When it actually makes sense to scale. Finding the bottleneck in your business before you throw money at it. I f you're doing under 20-25K a month and thinking about hiring a team, this one's for you.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching... Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I address the irony that as coaches we can give great advice to our clients, such as invest in yourself, whilst completely ignoring it ourselves.   Only to wonder why our businesses get stuck, and we don't grow.   Here's a hard look at the impact of self-investment, the mistakes I've made & the true cost of staying stuck where you are.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off    

Why do so many online coaches look and sound exactly the same right now? Same hooks. Same content ideas. Same offers. Same “systems”. In this episode, I talk about one of the biggest problems I’m seeing in the coaching industry, which is everyone using the same playbook and it killing their voice.   A lot of mentors sell “business systems” that promise client growth. But when hundreds of coaches follow the exact same system, they all end up looking identical.   And when everyone looks the same, no one stands out.   Instead, I explain why the real answer is understanding the principles behind successful coaching businesses, rather than just copying someone else's system.   I talk about: • Why copy-paste business systems often fail • The difference between systems and principles • Why your personality is your biggest competitive advantage • How to create content that actually shows who you are • Why so many coaches accidentally remove their own uniqueness At the end of the day, your voice, experience, and perspective are what make your coaching business different. And if you lose that, you lose the one thing that actually makes you stand out. Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I break down the productivity systems I use to run a multi six-figure online coaching business, without burning out. We talk about: The 15-minute time tracking method that exposes wasted hours How to eliminate distractions (phone, email, social media) The Eisenhower Matrix for prioritising growth tasks Time blocking and Parkinson’s Law Environmental design for focus Using AI for ideation  Why most “morning routines” hurt productivity If you’re a coach working from home, struggling with focus, procrastination, or feeling busy but not getting stuff done - then this is for you.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I go through the realities of building an online coaching business, and cut through the BS that I am seeing on Instagram, YouTube, and spouted from various "mentors" telling you that it is easy to achieve a 6-figure business.   It can definitely be done, I've done it and helped people do the same, but we need to understand "how" before we start, invest £10,000 into a mentor and then feel dejected after not making it after 3 months.   Check it out   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I cover how to leverage your social media to increase lead generation, get more clients and grow your business - even without a large social media following, using specific content types to build trust and connection with your audience.   If you have less than 10,000 followers and want to create a profitable coaching business, this is for you.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I cover the 10 steps to building a 10k/month coaching business.   10k/month is a big milestone for many coaches, so I go over the steps I use in my business and those of my clients.     Some of the points are not "sexy" and flashy, but they are absolutely ones that top coaches need to consider as they build their business.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I talk through the 10 things you need to stop doing in 2026 if you want to build your coaching business, get in elite shape, become confident in your coaching ability, create better content, and make more money.   A ton of value here, so I hope you get a lot from it.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 15% off

In the first episode of 2026, I talk through how I see the fear of failure holding coaches back from achieving success, how that shows up in your life and business, and then what we can do about it.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth Revisited Bloodwork - PHYSIQUE for 10% off Thoroughbred Labs - PHYSIQUE for 10% off  

In this episode, I go over how I review my goals for the year, the template I use, the areas I succeeded and fell down & also my plans for 2026.   One of my goals was to release 30 Podcast episodes, so with this one, I have managed to scrape that one off the list.   Thank you to anyone who listened and supported the show in 2025.  Happy New Year and I wish you all the best for a huge 2026!   The template can be found HERE

In this episode, I cover the biggest mistakes coaches make in their own training, such as training like a bodybuilder, not prioritising the right things, and why consistently trying to "optimise" is a bad idea. And then more importantly, what you can do to fix it.     And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Academy to become a better coach and build a better business.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I break down how coaches can simplify the entire process by understanding their audience. What they struggle with, what they care about, and what they want to learn. I cover the three types of content every coach should be using (engagement, education, social proof), why documenting your journey beats trying to constantly come up with ideas, and how to build a structure that makes content creation easier I also share how I personally evaluate content, why likes and views don’t matter as much as you think, and the reason authenticity will always outperform trying to go viral. If you want a clearer social media strategy, better ideas, and a way to grow your online presence without spending hours a day creating content, this episode is for you. And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Academy to become a better coach and build a better business.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I go over my experience with coaching burnout, what it is and how I ended up having a panic attack in the gym.   I talk through why it happens, the negative implications it can have for us coaches, and most importantly, how we can put things in place to deal with it.  Given how this is such a huge factor affecting myself and other coaches, I think this is a must-listen for anyone in the coaching game.   My Instagram is Matt_Physiquecollective    Check out the Strong Coaching Academy HERE

Summary In this episode, I break down how I built — and still run — a successful coaching business with minimal expenses. I talk about why keeping your operating costs low matters so much, and how you can still deliver a high-quality service without overspending on things that "the internet" tells you that you need. I share the tools, resources, and approaches I’ve personally used — from affordable education and simple setups for content creation, to free systems that keep things running smoothly. The goal is to help you build a profitable, scalable coaching business without wasting money on things that don’t help you do that.   My Instagram is Matt-Physiquecollective    Check out the Strong Coaching Academy HERE

In this episode, I share a personal and professional update — including my recent move and what's been happening in my business. I dive into the topic of coaching confidence — specifically, finding the balance between overconfidence and self-doubt. I talk about the real, practical ways coaches can build genuine confidence through experience, reflection, and consistent action.    Hope you guys take a ton away from this one   IG - matt_physiquecollective

In this episode I cover if you should have PEDs higher in prep vs off-season, how to go about content creation, how I deal with imposter syndrome and much more   For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram.  www.instagram.com/matt_physiquecollective.

In this episode, I talk through some principles we want to put in place with our clients to get the most out of their programming.  From ensuring that we are actually working towards their goals, not ours as coaches, to ensuring the model of progression we use is a good one. I'm confident that if you put all these elements in place, then your clients will get a ton more out of their programming and their results For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram.  www.instagram.com/matt_physiquecollective.  

In today's episode, I walk you through the steps to increase client retention, which I use and teach to my mentees.   If you can implement at least some of these, you'll see significant improvements in client retention, which will allow you to build a better, bigger business.   Hope you take a lot of value from this one!   Thanks, Matt   Instagram - www.instagram.com/matt_physiquecollective. Strong Coaching Academy - Click here to join

In today's episode, I go over how to sell without being salesy, the value of being product-led & how being a good coach is the best sales tool you have.   Hope you take a lot of value from this one!   Thanks, Matt

Todays episode I answer listener questions about the state of the industry, how to build a business with limited resources & how to be productive when out of routine.   Hope you take a lot of value from this one!   Thanks, Matt

Today, I'll explore the issues we coaches typically encounter with physique development and the many mistakes I've made over the years.   And the solutions that allow me to make physique progress alongside coaching 100+ clients & running 3 successful businesses   If there's anything you'd like to see me dive into in a future episode, hit me up at Matt_Physiquecollective on IG.   Thanks, Matt

Hi guys, back after a little break and with a solo episode today.  I'll be putting more of these out to give you guys the skills, knowledge and understanding of how to grow your coaching businesses.   Today I am doing a bit of a deep dive into time management & some considerations that we want to be making as coaches.  Especially when it comes to maximising our efficiency alongside living a life that isn't just working 24/7.   If you like/love/hate this style, please let me know at matt_physiquecollective on Instagram.   Thanks,Matt

In this episode, I am joined by Dr Chester Soko (@Dr_soko on Instagram). Chester has a PhD in Exercise Physiology, runs a successful tele-med business & is absolutely jacked. In this episode, we cover the current recommendations for volume & intensity, if you can really grow at maintenance, how to best manage your blood lipids to prevent atherosclerosis, and much more.  A really great episode to level up your programming and health management   Hope you enjoy it!   To check out my Instagram, go to Matt_Phsyiquecollective to find out more about my own coaching or the Strong Coaching Academy, which relaunches  January 31st   Sponsored by Strom Sports Nutrition - Code PHYSIQUE for free shipping

In this episode, I am joined by Steve Hall from Revive Stronger (@Revivestronger on Instagram). Steve has the best evidence-based podcast on the internet, is a great coach and natural bodybuilding pro.   In this episode we cover what it truly means to be “evidence based”, how we can apply that within our coaching & training, what we have changed our minds on over the years & much more.  A really great episode and I really enjoyed Steve’s perspective on a bunch of topics.   Hope you enjoy it!   To check out my Instagram, go to Matt_Phsyiquecollective to find out more about my own coaching or the Strong Coaching Academy, which relaunches in January.   Sponsored by Strom Sports Nutrition - Code PHYSIQUE for free shipping

In this episode, I am joined by Zac Fotheringham (Zac_teamprocoach on IG).  Zac has been absolutely dominating the coaching scene this year, and I had to get him on to talk about his approach.   In this episode, we discuss how he builds amazing coaching relationships, his approach to getting the best out of people, his coaching background, where he is at with his own journey and where he wants to take his coaching.   I took a bunch away from this episode & think you guys will as well, especially those who want to get into coaching at the highest level.   Hope you enjoy it!   To check out my Instagram, go to Matt_Phsyiquecollective to find out more about my own coaching or the Strong Coaching Academy.   Sponsored by Strom Sports Nutrition - Code PHYSIQUE for free shipping

In this episode, I am joined by Mike Leng (unorthodoxnutrition on IG).  Mike is a coach specializing in nutrition and performance enhancement in BJJ & combat sports.   In this episode, we discuss how he works on effective communication with his athletes, how to get "buy-in" from people who are not purely sold on physique development, his insights into building his business, and loads more nuggets of advice.   I took a bunch away from this episode & think you guys will as well.   Hope you enjoy it!

In this episode, I am joined by Calum Raistrick (Calum_teamprocoach).  Cal is a world-class bodybuilding coach and educator, who has been in the game, delivering high-level results for years.   In this episode we talk about how he grew Pro Coach, how he structures his day to maximize performance, and his own journey, along with tons of tips that both new and experienced coaches will benefit from.   We also talked about his new venture, the ICM - Institute of Coaching Mastery, which I highly recommend if you want to improve your coaching knowledge.   Hope you enjoy the episode.

Today I am joined by Borge Fagerli ( @Borgefagerli on IG).  Borge is an online coach, author, and famously, inventor of one of my favourite training methods - Myo Reps.  Today we talk about a ton of topics on muscle physiology, sustainability in coaching, philosophy, chrononutrition & his own training approaches.   As I mentioned in the episode, his recent book is absolutely phenomenal & I would consider it a must read.  You can buy it here & use the code MATTSTRONG for 20% if you are interested!   I really enjoyed this episode, so I hope you find it useful.

Today I am joined by Joe Brighty ( @Brightman_ on IG).  Joe is an IFBB Pro competing in Classic and High level Coach.  Today we talk about what he has learned from different coaching approaches & how it impacts his current view, how he has grown his coaching business, his current contest prep, his thoughts on mindset & the launch of Kaizen culture, which fills a much-needed void in the industry.   I really enjoyed this episode, so I hope you find it useful.    

I'm joined by Lewy Blackmore AKA @LewyBlackmore from Instagram.   Lewy is an IFBB Pro, ex-pro footballer, high-level coach & all around top guy.   In this episode, we go into Lewy's approach of balancing evidence-based practice, his practical experience, how philosophy has shaped him and his worldview, and where he is within his own competitive journey.    Lewy is a rare breed in bodybuilding with his ability to be objective, his education and experience, and ability to coach himself to a very high level.  I could have chatted for hours, so I really hope you find this as interesting as I did

I'm joined by Tom Hames AKA @Evolution_Training from Instagram.   Tom is one of the UKs most decorated prep coaches, arm wrestling fanatic, dad and great friend.   In this episode, we cover how Tom balances being a single Dad & running a highly successful, multi-coach business.  His current run into competitive arm wrestling, how he is looking to expand the business, how he trains currently and much more.   A great episode & hope you find this one useful

I'm joined by Sophie Brewster AKA @Sophiebrewster_ifbbpro from Instagram.   Soph is one of my best mates, an IFBB Wellness pro & awesome coach.   In this episode, we cover how Soph balances being a top wellness pro & a high level coach.  How she has seen the Wellness category grow, her future plans for competing and for her coaching business, how to build a positive relationship with food, and how the hell she managed to complete a 15,000kcal challenge.   A great episode & hope you find this one useful

I'm joined by Adam Ballinger  AKA @Adamballingerfitnss from Instagram.   Adam is my go-to guy for Mens Physique posing, a great coach and a good friend of mine   In this episode, we cover how to coach first-timers in Men's physique, or what to look out for as a competitor.  How to structure your training and lifestyle, how to go about bodybuilding in a positive way, and many other great takeaways   A great episode & hope you find this one useful

I'm joined by Sophie Jenkins AKA Big Soph AKA @Bigsop.Ifbbpro from Instagram.   Soph is one of my good friends, IFBB Figure Pro & Top lifestyle coach.   In this episode, we cover how to balance being a top level competitor & coach, without letting standards slip.  How Soph works with lifestyle clients, how to improve your mindset & relationship with food & much more   A great episode & hope you find this one useful

I'm joined by Christian Chapman AKA @CoachedByChristian from Instagram.  Christian is one of my good friends, former business partner & top coach.   In this episode, we cover how to build an authentic and profitable coaching business.  How to use Instagram properly, some coaching insights & how Christian likes to peak clients.     A great episode & hope you find this one useful

I'm joined by Professor David Oxborough from Liverpool John Moores University.  David is currently the head of a research group looking at the effect of PEDs, in particular anabolic steroids, on the heart.  This is a study I have personally been involved in for a few years, and is a fantastic research aim to determine the real risk of AAS in bodybuilding.   In this episode, you will learn the impact steroids have on the heart, what this means for your health, how you can try and manage this & what to do to manage your risk moving forward.   Hope you find this one useful   You can find David at https://www.researchgate.net/profile/David-Oxborough    

I'm joined by Mike Harrison AKA @mikebusinessbanter on IG.  Mike is one half of Business & Banter, a 7-figure business mentor biz, and in my opinion, the best mentor going.  That's why I work with him   In this episode, you will learn the biggest mistakes coaches make with growing their business, how to avoid them, and how to build a brand that lasts & ultimately, makes more money & enjoy your job more.   Hope you find this one useful

I'm joined by Gareth Buchan, owner of @CoachAccounts from Instagram.  In this episode, Gareth covers the biggest mistakes coaches make financially, how to avoid them, how to set yourself up for financial success & make as much money as possible.   This is a fantastic episode any coaches looking to make more money and better understand their financial position   Enjoy!

I'm joined by Richard Collins a.k.a Richard_Physiquecode from Instagram.  I absolutely love Rich's content, as it pushes the importance of the soft skills of coaching, such as being able to communicate, build a client up mentally, get them to buy in, all of which have a much higher ROI than just writing an "optimal" program on paper.     This is a fantastic episode for upcoming coaches who want to be better at their job, get better results, happier clients & better retention.    Enjoy!