That Amazon Ads Podcast

Want to know how to grow sales in the top 10 Amazon categories?In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche.Most sellers are applying a one-size-fits-all Amazon PPC approach and misreading their performance data completely.We cover LTV for supplements, return rate-adjusted ACoS for apparel, Q4 share of voice for toys and games, review velocity for electronics, influencer strategy for beauty and sports, and ecosystem building for tools and home improvement.If you are serious about how to grow sales in the top 10 Amazon categories and stop burning ad budget on the wrong metrics, watch this all the way through.Drop a comment if you want a follow-up episode on category-specific campaign structure!

Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget.In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in.From contribution margin and customer LTV, to consideration windows, AOV, and brand loyalty — every category on Amazon plays by completely different rules.We'll show you why a 500% ACoS can actually be profitable, when DSP and Sponsored Brands are worth every penny, and how the right Amazon PPC strategy can transform your campaign performance by category.Whether you're a brand owner, freelancer, or agency, this is the framework you've been missing.🎙️ That Amazon Ads Podcast | Episode 123

Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it.Your Amazon PPC is optimized, your listings are solid, but sales keep dropping.What gives?In this episode of That Amazon Ads Podcast, we break down the product lifecycle stages every Amazon product goes through: launch, growth, maturity, and inevitable decline.We. reveal why even optimized Amazon PPC can't stop the plateau and what actually drives sales decline (spoiler: it's not just competition).You'll discover proven strategies to extend your product's profitable maturity phase, including listing optimization tactics, product iteration methods, line extensions, and knowing when to kill underperforming products.We share real case studies showing how brands maintain growth in saturated markets.Stop watching your Amazon sales decline.Learn the product lifecycle framework that separates struggling sellers from thriving brands.Drop your questions in the comments below!#amazonproductlifecycle #amazonppc #amazonads

Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept.After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling sales? There isn't one. Once your campaigns transition from inefficient to efficient, PPC reaches a ceiling and can't grow your sales anymore.In Episode 121 of That Amazon Ads Podcast, Stephen and Andrew reveal why 90% of accounts see massive wins in 30 days, then sales plateau completely. Hard to Swallow Pills: Your growth doesn't come from bid adjustments or campaign tweaks. It comes from category demand, market share dynamics, and catalog expansion.If your Amazon PPC performance stagnated after initial success, this episode explains exactly why and what to do next. Real sustainable growth requires strategies beyond Amazon Ads.🔔Subscribe to That Amazon Ads Podcast for weekly Insights!

How to Build an Amazon Reporting Dashboard in 2026?Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports.On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually need: overview trends, product drill-downs, and strategy splits (brand vs non-brand, ranking, initiatives).You'll see drag-and-drop widgets, entity-level filtering, and campaign tagging that lets you duplicate pages for BFCM, Hero ASINs, or any ad hoc questions in minutes.We also cover why Amazon Ads Console + Seller Central reporting breaks down, and how white-label sharing makes your dashboard the client's go-to hub.Subscribe for upcoming masterclass lessons, and steal this framework for your next Amazon PPC report.How to Build an Amazon Reporting Dashboard in 2026.

Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS?In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them.You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding strategy around your own targets instead of Amazon's hints.We also tackle exact match vs "exact intent", why one bad search term can kill a whole keyword when you negative it, and how to avoid nuking good traffic.If you care about bid optimization, ACOS control, and understanding Amazon suggested bids like a pro, this episode is for you.

Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day.In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them.You'll learn why obsessing over yesterday's data kills Amazon PPC performance, how to pace optimizations using real stats instead of panic, and when to harvest keywords, tune placements, and adjust dayparting. By the end of Amazon PPC Manager's Complete Task Schedule Revealed, you'll have a clear, repeatable Amazon PPC workflow that protects profit, saves time, and keeps your campaigns ready for the next spike in demand,🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).We connect CPC, RPC, and ACOS directly back to sales movement.See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.Perfect for sellers and managers serious about scaling Amazon Ads profitably.Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account.If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say yes.Stephen and Andrew unpack the zero-sales search-term filter, last-click attribution, and why bids live at the target level-not the query-so mass negatives can nuke revenue.You'll learn how to define real waste (irrelevant queries with volume), use negative keywords correctly, and bring ACoS in line with smart bid optimization instead of deleting traffic.Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money; get the truth and protect your budget.

Amazon PPC for Managing Really Big Accounts doesn't have to be chaos.In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI.Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate Tier 2 products by parent ASIN, and use catch-all autos to lightly cover the long tail without drowning in a million-row report.We show guardrails (<=100k advertised-product rows, spend density per row), how to avoid death by a thousand cuts, and why Amazon's matching can surface the right variant inside mixed ad groups.If you run a brand with massive catalogs, this is the clarity you need to scale Amazon PPC fast, efficient, and sane.Listen now, drop your questions, and subscribe for more data-driven Amazon PPC strategies.🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How Long Should You Wait After Optimizing Until You Optimize Again?This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.Drop your questions in the comment down below!🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

The 2x Half Back Method is the quick tip that can instantly level up your Amazon PPC.In Episode 111, you learn how to use the 2x Half Back Method to break algorithm inertia and either jump visibility or drop ACOS fast.Listen to hear a simple move from flight school that you can use today.Here is the play: choose your target change, adjust by two times, monitor for 24-48 hours, then roll back by half once the metric moves.Use it for launches, bid increases and decreases, and fast keyword testing.The goal is clear progress you and your clients can see, not slow 5 percent nudges that waste weeks.You get momentum, then you lock control at the right level.If you want a direct Amazon PPC tutorial with real bidding optimization and bid strategy you can apply now, you better press play.Learn the 2x Half Back Method and get results faster.

Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers.In this Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing.Watch the step by step walkthrough that takes you from access to action.Learn AMC SQL basics, use case templates, and a five year lookback to map the path to purchase. Extend Time to Conversion insights as about 50 percent of purchases happen within 30 minutes and many occur from day 1 to day 30. Compare new to brand and repeat buyers, then blend Sponsored Products with DSP to see the full journey. Build NTB audiences for Sponsored Brands and Sponsored Products. Use Amazon Retail Purchases and Brand Store Insights. Apply query templates, paste table schemas, and export clean results without breaking Excel. You leave with ready to run audiences, smarter retargeting windows, and reporting you can ship today. This Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers gives you everything to start.🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.Tariffs, inflation, stockouts—nothing is off-limits.Stick around for actionable bid-timing tips before October Prime Day hits.Drop your own Prime Day stats in the comments and let's geek out together!🔗 Connect with Stephen & Andrew:⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?If you're struggling to lower ACOS or control wasted spend, this episode is for you!Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.You'll learn hands-on tactics with Google Sheets and how AdLabs makes deep-dive analysis fast, simple and scalable.Ready to take control of your Amazon PPC? Watch now, drop your questions below, and subscribe for more masterclass strategies on N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords!

#whyplacementacosdoesntmatter #amazonppc #amazonadsWhy Placement ACoS Doesn't Matter on Amazon PPC?This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.We break down why keyword bids, not placement adjustments, truly control your cost and performance.Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.Stop making the mistake of optimizing for outdated ACoS targets.Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.Like, Subscribe and let's Transform your campaigns!🔗 Connect with Stephen & Andrew:⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠LinkedIn⁠⁠⁠⁠Spotify⁠⁠⁠⁠YouTube⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels). Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.🔗 Connect with Stephen & Andrew:⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠LinkedIn⁠⁠⁠⁠Spotify⁠⁠⁠⁠YouTube⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppcYou're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales!In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting.If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results.We break down why these strategies don't work, how they ignore key conversion data, and why "You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance" should be on every seller's watchlist.Tune in to discover the smarter way: aligning your bids with periods of high conversion for maximum impact.We'll also review which software tools are misleading sellers and how to avoid their traps.Don't fall for shortcuts, get the real Amazon PPC edge here!🔗 Connect with Stephen & Andrew:⁠Stephen Noch on LinkedIn⁠⁠Andrew Bailiff on LinkedIn⁠🎙️Follow That Amazon Ads Podcast:⁠LinkedIn⁠⁠Spotify⁠⁠YouTube⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

#amazonppc #bidoptimization #macrovsmicrobidsEpisode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.🔗 Connect with Stephen & Andrew:Stephen Noch on LinkedInAndrew Bailiff on LinkedIn🎙️Follow That Amazon Ads Podcast:LinkedInSpotifyYouTube🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPCUnlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.Don't stress about isolated keywords, focus on strategic bid ceilings instead!

Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".The data-driven way to raise conversion rate and slash wasted ad spend.When to ignore ACoS ceilings (and when you absolutely shouldn't)Pro tips for sustaining sales momentum with external traffic.🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!

Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs?In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC.We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts.The results?From beds that fold like origami to athletes morphing into jump-scare monsters, Sora's glitches prove it's not ad-ready—yet.Still, its rapid evolution mirrors the leap we saw with AI image generators earlier this year, and OpenAI says more refinements are on the way.👉What you'll learn in under 15 minutesThe exact prompts we used (so you can replicate or improve them).Why current Sora clips fail Amazon's Sponsored Brands quality bar.Practical takeaways for sellers who want to stay ahead of the AI curve in 2025.🔔Like, comment "Operator" and subscribe if you want us to test ChatGPT's new browser-automation mode on live ad accounts.Your feedback steers future experiments!

Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit.In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆Stuck wondering why your bids jump but conversions don't?You're not alone.Brett dives deep into real-world data from seven-figure mattress listings, revealing how the "up & down" algorithm responds to buyer intent signals, and how sellers can turn that reaction into outrageously low 1-2% ACoS wins.Along the way, you'll learn:• How to stack Best Deals and Lightning Deals for a one-two punch that triggers mattress-size purchases.• Why "owning the digital real estate" with Sponsored Display (30% of Brett's budget!) fuels cheap impressions that competitors ignore.•The hidden downside of dynamic bids, unconverted spend that snowballs beneath headline metrics, and the audit workflow Brett uses to stop the bleed.• Hard truths on black-box AI bidding tools vs transparent platforms like AdLabs.Whether you're hunting for Amazon PPC bidding strategies, polishing your first Amazon PPC tutorial, or looking to future-proof campaigns for 2025, this conversation arms you with tactics you can deploy before the next refresh.Smash that 👍, drop a comment with your biggest Amazon PPC pain point, and hit subscribe so you never miss a growth hack!🔔Listen on the go: Spotify, Apple Podcasts, or wherever you binge Amazon Advertising content.

Ready to nail your Amazon Business Placements Overview & Strategy?In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.Click play and learn the placements tweak most sellers ignore.If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids. You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.No fluff, just data you can act today.Here's what's inside:Quick refresher on core Amazon PPC metricsStep-by-step guide to testing business placement modifiersWhen a 100% boost is smart—and when it wrecks your ACoSHow to tell if your brand attracts B2B shoppers (hint: check units per order)Live audit of keyword harvesting, negative targets, and bid strategy mistakesBy the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.We also cover sponsored display options for B2B audiences, fresh from the console update.🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.

Amazon is quietly sending Sponsored Products ads to other websites.These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console.Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs.Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear.Andrew and Stephen switched their campaigns to "Minimize Spend", but early data says the bleed continues, so they'll keep digging and share updates on the podcast.

Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.Because automated tools can’t weigh these broader business and market signals, the real edge comes from a PPC strategist’s ability to interpret data, adapt inputs on the fly, and balance risk with growth.

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need.🔍You'll learn how to:• Pull first-party SQP data (no more third-party guesses and spot real search-volume trends.• Compare total purchase rate vs conversion rate to diagnose traffic or listing issues.• Track ASIN purchase rate and prove how ad spend lifts market share—even across multiple child ASINs.• Pinpoint seasonal spikes (Prime Day, BFCM, pre-Christmas) and build smarter PPC budgets.• Filter and aggregate data any way you want—brand-wide or product-specific—to craft reports clients love⚡Special Offer: Sign up for AdLabs this May, and we'll back-fill 18 months of SQP data (up to 100 ASINs) so you can start analyzing year-over-year trends on day one.========================Get your FREE Amazon PPC bid optimizer.Join your FREE Discord community of Amazon PPC managers.Sign up for That Amazon Ads Masterclass.Get your FREE Amazon PPC Audit.🔗Connect with Stephen and Andrew.🎙️Follow That Amazon Podcast on LinkedIn, Spotify, YouTube and Apple Podcasts.=========================👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.Your feedback means the world to us and helps us improve the show.If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.Stay tuned for the next episode, next week, same place, same time!

We take it back... Maybe AI images are better than we thought? 🤖✨ This episode dives into the newest wave of AI product images—showing how ChatGPT 4.5, Grok and other AI image generators for eCommerce can overhaul Amazon listings in minutes.See real tests on a pre-workout can🥤, a kids' balance bike 🚲, and a tricky camping hammock🏕️ to spot where AI nails lighting, angles, and on-label text—and where it still stumbles with misspelled labels or extra fingers🖐️.Discover when product photography with AI 📸 can replace a pricey shoot, how quick Photoshop tweaks turn 98% accuracy into perfection✔️, and why early adopters gain an edge in Sponsored Brand ads🚀.If you manage Amazon PPC, craft listings, or run an eCommerce brand, this breakdown shows exactly how AI for Amazon listings and other AI marketing tools future-proof your creative pipeline.👍Click Like and Subscribe for more Amazon PPC tips and tricks, and drop "Sora" in the comments if you want a deep dive on OpenAI's AI video model!🎥

Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful.Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E.They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind."A brighter spot is Amazon's AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though it still lacks deeper context and custom-date flexibility.They close by envisioning a future AI that can automatically diagnose conversion drops, factoring in competitors and account nuances, and invite listeners to suggest further AI experiments for upcoming episodes.

🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your MoneyIn this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience.💥 If you've ever been told that ACOS is a vanity metric or that changing your bids daily “keeps them alive,” this episode will be a game-changer. Stop wasting ad spend on outdated advice and use proven, data-driven strategies to improve your Amazon PPC performance.✅ We cover:Why high bids ≠ more visibilityThe truth about broad match and auto campaignsHow product targeting actually worksWhy ACOS still matters (a lot!)The truth about brand defense campaignsWhy daily bid tweaking is just superstitionHow to focus on what actually moves the needle🔔 Enjoying the podcast? Don’t forget to LIKE this video, SUBSCRIBE to That Amazon Ads Podcast, and drop COMMENT with a myth you’ve heard or believed—we might cover it next!🧠 Listen on the go: Available on Spotify, Apple Podcasts, and everywhere you get your podcasts.https://youtu.be/vYHtRlSWxyE📈 Want your Amazon PPC strategy audited? Reach out to us directly!https://www.linkedin.com/in/stephen-nochhttps://www.linkedin.com/in/andrewbailiff

In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales.You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC).We cover:✅Why the “increase/decrease by X%” model is flawed✅How to improve ACoS using manual bid adjustments✅The logic behind dynamic bidding and human-in-the-loop optimizationWhen rule-based tools work (hint: keyword negation and budget pacing)Whether you're a seller managing your ads or a pro inside an agency, this episode gives you a practical Amazon PPC strategy you can apply right now. We also show how we use Adlabs or even just good old ads console to run these optimizations more efficiently—without over-automating.

📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend]Are you bleeding ad spend on Amazon PPC with nothing to show for it?You might be suffering from "death by a thousand cuts."—a slow and silent killer in your Amazon Ad Campaigns.In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, and most importantly, how to fix it with smart, scalable bid strategies.We walk you through real examples using AdLabs, show you how to calculate dynamic bid ceilings at the ad group level, and explain why even $0 spend keywords can be dangerous if left unchecked.Whether you're an agency, solo Amazon Seller, or PPC Manager, this strategy will change the way you scale your campaigns profitably.If you're still using blanket bid increases or bulk sheets without CPC limits, you're leaving money on the table.Learn how to increase visibility without falling into the trap of overspending.🔔Subscribe to this podcast for weekly deep dives into Amazon Advertising, AdLabs strategies, and high-level PPC execution.

📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs.If you're selling on Amazon and want to know how your campaigns stack up against competitors, this is the goldmine of performance data you've been waiting for.You'll discover:✅Average conversion rates by category✅Typical ACoS across spend classes✅CPC trends by product pricing✅Which niches have the highest (and lowest) performance✅Seasonal trends (like January vs. February performance)✅Real-world insights from top-spending brandsWhether you're running $500/month in ads or $500K+, this episode gives you actionable insights to optimize your ads, boost your ROI, and dominate your niche.💡 Bonus: Find out why higher AOV products often convert less-but can still drive more profit, and how CPC trends shift based on competition and Amazon's auction model.🔔 Don't forget to like, comment, and subscribe for more advanced Amazon FBA strategies and real-time PPC performance breakdowns.

#thatamazonadspodcast #amazonppc #amazonads💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match.Are you spending your Amazon PPC budget the right way?In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs Exact match types and reveal how much you should actually be spending on each.The 80-20% rule is key - 80% of your budget should go to exact match for maximum control and scalability, while auto campaigns should be used strategically once your product is indexed.We also cover why broad and phrase match might be costing you more than you think, and how to optimize your ad spend for profitability.Whether you're launching a new product or optimizing existing campaigns, this strategy will help you make smarter budget decisions.🔥Don't waste another dollar on inefficient PPC! Listen now, hit that Like button, and Subscribe for Amazon advertising tips!🚀

Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy!Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results. Discover why 80-90% of your budget should go to Sponsored Products, how to use Sponsored Brands effectively, and why Sponsored Display deserves only 5% (or less).🔥Listen to the episode now! Don't forget to Like and Add to playlist for more expert insights!

#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport📊 Discover the new Amazon Path-to-Purchase Report! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC.Watch the episode on Youtube.🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87In this episode of That Amazon Ads Podcast, Stephen and Andrew dive into the brand-new Amazon Path-to-Purchase Report, offering a fresh perspective on customer journeys and ad effectiveness in Amazon PPC. With insights showing that 64% of sponsored product sales come from new-to-brand customers, this report provides advertisers with powerful data to optimize their ad strategies.Stephen and Andrew explain how to use the report to track month-over-month performance, measure the impact of single vs. multiple ad touches, and make informed decisions to boost your Amazon advertising ROI. However, they also address the report's limitations, including the need for manual data processing and the lack of critical metrics like traffic and frequency data.Finally, they share their hopes for future improvements, including advanced features from Amazon Marketing Cloud (AMC) to make the report even more valuable for Amazon sellers and advertisers.👍 Like, Subscribe & Hit the Bell to stay updated on the latest Amazon PPC insights and advertising strategies!#AmazonPPC #PathToPurchase #AmazonAdvertising #CustomerJourney #AmazonMarketingCloud #AmazonSellers #AdEffectiveness #PPCStrategy

Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC?In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter.Frequent early-stage optimizations are crucial, but adjustments become less critical as your campaigns stabilize. For deeper insights, be sure to watch previous episodes 83 and 84, where they break down the criteria in even more detail.Plus, catch a glimpse of our upcoming travels to Berlin and Madrid - we're always looking to connect with fellow Amazon advertisers!👍 Like, Subscribe & Hit the Bell for more expert Amazon PPC strategies and insights!

Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!👍 Like, subscribe, and hit the bell icon for more expert tips on launching and scaling your Amazon business!

#thatamazonadspodcast #amazonppc #amazonads⁠Should you prefer the video version, catch us on YouTube.Get your FREE Amazon PPC Bid Optimizer.Join your FREE Discord Community of Amazon PPC professionals.SIGN UP for That Amazon Ads Masterclass.Get your FREE Amazon PPC Audit.====================================Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥🔎Struggling with Amazon PPC? Many advertisers overuse negative keywords and kill their sales! In this episode, Andrew & Stephen break down 3 major mistakes in negative keyword strategies and reveal a smarter way to optimize your campaigns for better performance.🚀Most sellers blindly negate keywords based on high ACoS, high spend or lack of sales, but this approach eliminates potential winners and leads to missed revenue. Instead, Andrew & Stephen show how to filter keywords using conversion rates, clicks, and cost-per-acquisitions to make better optimization decisions. They also discuss why full automation is risky and how n-gram analysis can help identify underperforming keyword patterns without harming campaign growth.🔔Don't make these costly mistakes! Listen now & optimize your Amazon PPC like a pro!🚀

#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads MasterclassGet your FREE Amazon PPC Audit ---------- 🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 & 𝐀𝐧𝐝𝐫𝐞𝐰 break down 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 for success! 🔥 𝟏. 𝐀𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 that could be hurting your Amazon PPC campaigns. 🔑 𝟐. 𝐒𝐞𝐭 𝐮𝐩 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 to improve ad performance and keyword efficiency. 📊 𝟑. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 strategies that will 𝒃𝒐𝒐𝒔𝒕 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏'𝒔 𝑨𝑪𝑶𝑺 𝒂𝒏𝒅 𝑹𝑶𝑨𝑺. ⏳ Don’t let bad keyword harvesting 𝒘𝒂𝒔𝒕𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝑷𝑪 𝒃𝒖𝒅𝒈𝒆𝒕! Watch now and optimize your ads the right way! 👍 𝐋𝐢𝐤𝐞, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 & 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥 to master Amazon PPC with Stephen & Andrew! #DontMakeThisKeywordHarvestingMistake #KeywordHarvesting #AmazonAdvertising ========== 🔗Connect with Stephen & Andrew: Stephen Andrew Bailiff 🎙️Follow That Amazon Ads Podcast: LinkedIn YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place! #dontmakethiskeywordharvestingmistake #overharvesting

#thatamazonadspodcast #amazonppc #amazonads Prefer to watch than listen? Click here. How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends". Get your FREE Amazon PPC bid optimizer Join your FREE Discord Community of Amazon PPC managers Sign up for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit How Many Keywords Should Your Campaign Have in Amazon PPC? Stephen and Andrew don their tinfoil hats and dive deep into one of the most mind-bending questions of Amazon PPC: How many keywords is too many, and how few is too few? Forget the boring “it depends” answers—this is your chance to uncover the secret sauce that separates the PPC pros from the amateurs. From conspiracy theories about keyword saturation to practical tips for campaign optimization, this episode is a rollercoaster of insights, laughs, and aha moments. Want your campaigns to crush the competition? Start with the right keyword count. 🛸 Tune in, laugh along, and don’t forget to subscribe—it’s the PPC enlightenment you didn’t know you needed!

#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9WponLmfBNnW07QGQ/viewform Why Do My Campaigns Have Zero Impressions? | Amazon PPC Troubleshooting This week, Andrew and Stephen combine their years of experience to reveal the Top 5 Reasons Why some Amazon PPC campaigns get ZERO IMPRESSIONS. From bid settings to targeting issues, they'll help you identify the roadblocks preventing your ads from showing up. Learn actionable strategies to troubleshoot your campaigns and maximize visibility to ensure your ads started working for you. Don't let zero impressions hold your campaigns back - find out how to fix them now! 👍Like, Subscribe and hit the bell icon to stay updated with Andrew and Stephen's Amazon PPC insights and troubleshooting tips.

Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape. In this episode, Dustin shares his expertise on leveraging these new features to enhance your advertising strategies, improve targeting, and drive better campaign performance. Learn how these updates can help you stay ahead of the competition and maximize your ROI in the ever-evolving world of Amazon advertising. Whether you're an Amazon seller, advertiser, or marketing professional, this video provides valuable insights into the future of Amazon Marketing Cloud and how to make the most of its powerful capabilities. 👍 Like, subscribe, and hit the bell icon to stay updated with the latest Amazon Advertising strategies and tools from Andrew, Stephen, and their expert guests!

#thatamazonadspodcast #amazonppc #amazonads Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it works? 03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense 05:36 – Investment Levels 07:14 – Fixing the Segmentation Issue 09:05 – Placements Settings matters 12:37 – Testing sales incrementality 19:14 – Who needs Brand Defense More? 21:17 – How about small brands? 23:45 – Average conversion of different stages of the funnel 27:39 – Why you should go after competitor keywords? 29:19 – Recommendations 35:55 – Finale ========== Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection. Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

Discover the ultimate Amazon productivity tool! Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers. Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more. Whether you’re an Amazon seller or a PPC professional, this toolbox is packed with features that will save you time and improve your workflow. Don’t miss this deep dive into one of the best Amazon productivity tools available today!  👍Like, subscribe, and hit the bell icon to stay ahead with the latest tools and strategies in Amazon advertising and selling.

Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success. How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way. They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they're implementing to overcome sub-par results. If you're looking to learn from real-world examples of brand growth and Amazon sales optimization, this video provides valuable insights and actionable tips. 👍 Like, subscribe, and hit the bell icon for more updates on how Andrew and Stephen scale Insaltd to $1 million and grow your own Amazon brand! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

#thatamazonadspodcast #amazonppc #amazonads In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success. They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram. Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice from Andrew and Stephen!