That Amazon Ads Podcast cover art

All Episodes

That Amazon Ads Podcast — 124 episodes

#
Title
1

#124 - How To Grow Sales In The Top 10 Amazon Categories

2

#123 - 5 Category Traits to Determine your Amazon Ads Strategy

3

#122 - Why Your Sales Are Declining: The Product Lifecycle on Amazon

4

#121 - Hard to Swallow Pills: PPC Can't Grow Your Sales | Amazon PPC 2026

5

#120 - How to Build an Amazon Reporting Dashboard in 2026

6

#119 - Should You Use Amazon's Suggested Bids in Amazon PPC?

7

#118 - Amazon PPC Manager's Complete Task Schedule Revealed

8

#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)

9

Episode 116 - How To Lower Your ACoS in Amazon PPC

10

#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

11

#114 - Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

12

#113 - Amazon PPC: Managing Really Big Accounts (Without Wasting Spend)

13

Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?

14

#111 - This One Quick Tip will INSTANTLY Make You a Better Amazon PPC Manager

15

#110 - Beginner’s Guide to Amazon Marketing Cloud AMC for Amazon Sellers

16

#109 - Amazon PPC Stats: Prime Day 2025 vs 2024

17

#108 - N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords

18

#107 - Why Placement ACoS Doesn't Matter on Amazon PPC

19

#106 - 5 Steps To Auditing Your DSP Account

20

#105—3 Ways to Ruin Performance with Dayparting on Amazon PPC

21

#104 - The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes

22

#103—Can You Bid Against Yourself on Amazon PPC?

23

#102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results

24

#101—Can ChatGPT's Sora AI create Video Creatives for Sponsored Brands Ads on Amazon PPC?

25

When to Use Dynamic Bidding Up & Down on Amazon PPC with Brett Messieh

26

Amazon Business Placements Overview & Strategy

27

Off Amazon Placements for Amazon Sponsored Products – Are They a Scam?

28

The Art of Amazon PPC

29

Amazon Search Query Performance—Advanced Reporting Dashboard Unlocked

30

We take it back... Maybe AI images are better than we thought?

31

The New Amazon AI Image Generators are AWFUL

32

The 7 Biggest Amazon PPC Myths — BUSTED!

33

Why Rule-Based Amazon PPC Fails (And What to Do Instead) 💸

34

How To Fix Death By 1000 Cuts on Amazon PPC

35

Amazon PPC Performance Benchmarks & Statistics (Average Conversion Rate, Average ACoS, and More)

36

Auto vs Broad vs Exact – How Much Should You Spend on Amazon PPC?

37

Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Display — What’s the Right Mix?

38

Amazon Path-To-Purchase Report Explained

39

How Often Should You Harvest Or Negate Keywords On Amazon PPC?

40

10 Steps To A Successful Launch On Amazon

41

🔥You're Doing NEGATIVE KEYWORDS WRONG!🔥

42

Don't Make This Keyword Harvesting Mistake

43

How Many Keywords Should Your Campaign Have on Amazon PPC?

44

Zero Impressions

45

How To Manage Your PPC Budget?

46

Mastering The New Amazon Marketing Cloud Features with BTR Media's Dustin Wassner

47

Should You Do Brand Defense on Amazon PPC?

48

Amazon Search Query Performance Reports: Seller Central Utilities with Uri Rahimi

49

How To Grow An Amazon Brand To $1 Million In 1 Year - Part 7: Continued Optimizations

50

How To Structure Your Amazon PPC Campaigns - Sponsored Products Edition

51

Should You Target "Gift" Keywords on Amazon PPC

52

The Best Data Available on Amazon: Search Query Performance

53

Should You Segment Campaigns by Match Type in Amazon PPC?

54

How to Launch Your Product on Amazon: A Complete Guide

55

How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC

56

How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)

57

Amazon PPC Debate: Harvested Keyword Negation

58

How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)

59

Product Targeting and Product Page Placements for Amazon PPC with Mike Danford

60

The Best Keyword Research Methods For Amazon PPC

61

How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media)

62

TRIGGER WARNING: We Vent About The Amazon PPC Industry

63

How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch)

64

Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)

65

How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1: The Audit)

66

How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young

67

Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)

68

Is ACOS a Vanity Metric? (Part 1)

69

How to Audit an Amazon PPC Account

70

Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)

71

What Should My Starting Bids be on Amazon PPC?

72

Advanced Bidding Strategies with Dustin Wassner from BTR Media

73

How to Retain Clients with Better Reporting Calls

74

Why Does Lowering CPC Increase ACOS?

75

Scaling Your Amazon Brand through Off-Amazon Tactics (with Brett Messieh)

76

Does PPC Actually Help with Organic Ranking on Amazon? (with Carly McMillen)

77

How to Determine Your Target ACOS in Amazon PPC

78

How Often Should You Optimize Bids on Amazon PPC?

79

Understanding Amazon Vendor Central Dynamics with Josh Cowan

80

Should You Be Running TikTok Ads? The Opportunities and Risks for Amazon Brands with Eric Martindale

81

The BEST Way to Optimize Campaign Placements for Sponsored Products & Sponsored Brands in Amazon PPC

82

How to Make Better Amazon Video Ads that Grow Sales on Amazon PPC with Luke Melrose

83

Started from the Bottom Now We’re at the Top of the Funnel with Destaney Wishon

84

Product Target Isn’t What You Think It Is! New Discoveries in Sponsored Product Search Term Report

85

Amazon PPC Debate: Single Keyword Campaigns

86

Increasing Bids on High ACOS Keywords in Amazon PPC

87

The Psychology of Branding & Copywriting in E-Commerce with Emma Schermer Tamir

88

CPC vs. CPM: What's Better for Amazon PPC?

89

Mastering the Art of Auditing Amazon Accounts with Hannah Whitlock

90

How to Pick the Right Data Range When Optimizing Amazon PPC Campaigns

91

Why RPC (Revenue-Per-Click) is King in Amazon PPC

92

How to Calculate Bid Ceilings to Prevent Wasted Spend in Amazon PPC

93

7 Reasons Why Bid Automation Doesn’t Work in Amazon PPC

94

How the Elite Amazon Ads Specialists Plan Their Strategies for 2024 with Adam Mellott

95

What It Takes to Scale to 7-Figures on Amazon with Mina Elias

96

Amazon PPC Debate: Is TACOS the King of PPC Metrics? Debate with Joe Shelerud and Phillip D’Orazio

97

The Largest Database for Amazon Sellers That We’ve Ever Seen with Nathan Rigby, CEO of Analytic Index

98

AI Taking Over Amazon? Selling on Amazon Will Never Be the Same

99

The Evolution of Amazon PPC & Digital Marketing with Abe Chomali

100

Advanced Tactics & Strategies to Capture Low-Hanging Sales in Amazon PPC

101

Amazon Streaming TV and OTT Strategies for Growing Amazon Brands with Will Haire

102

How to Use Dayparting in Amazon PPC: Calculate Bid Adjustments, Schedule, & Improve Performance

103

Amazon Sponsored Product Reports (Part 4): Mastering Your Amazon PPC Data Using the Campaign Performance Report

104

Amazon Sponsored Product Reports (Part 3): Maximizing the Potential in Advertised Product Reports

105

How to Set Yourself Up for Success Getting Started on Amazon DSP with Sam Lee

106

7 Excel Tips & Tricks for FASTER Amazon PPC Reporting & Analysis

107

Sponsored Product Reports (Part 2): Search Term Impression Share

108

Sponsored Product Reports (Part 1): How to Use Search Term Reports

109

Amazon PPC Debate: CTR vs CVR with Steven Pope from My Amazon Guy

110

Data Storytelling and Advanced Reporting on Amazon with Elizabeth Greene

111

The Only 3 Ways to Grow Sales on Amazon

112

How to Calculate Campaign Placement Bidding Adjustment Settings for Amazon PPC: Hit Your Target ACOS

113

The 6th Sense of Successful Amazon PPC Managers

114

Amazon PPC Debate: AI vs Manual Optimizations

115

The Secret to Maximizing Sponsored Brand Ads Performance in Amazon PPC

116

Eliminate Wasted Ad Spend on Amazon PPC with Negative Keywords

117

How to Scale Amazon PPC with Keyword & Product Targeting

118

The Best Campaign Structure for Amazon PPC

119

The Amazon PPC Blueprint for Prime Day 2023

120

When to Increase Bids on Amazon PPC (How to Optimize Bids - Part 4)

121

How to Optimize Non-Converting Keywords, High Spend and No Sales (How to Optimize Bids - Part 3)

122

Achieve Your ACOS Goals on Amazon PPC with this Bidding Formula (How to Optimize Bids - Part 2)

123

The 4 Criteria for Making Bid Changes in Amazon PPC (How to Optimize Bids - Part 1)

124

The Top 5 Principles to Succeed in Amazon Advertising