The AI Brand Voice

Canva, ChatGPT & the Future of Creative Work: AI-Augmented Design, Brand Consistency, and What’s NextTom interviews Ronnie (a Canva educator and content creator) about how AI is reshaping creative work, design, and marketing. Ronnie traces his journey from NGO documentary work to building a major Canva-focused education business, then expanding into AI after discovering ChatGPT in late 2022/early 2023. He describes how his audience responds to Canva updates, his values-based avoidance of “get rich quick” AI content, and his core AI tech stack (ChatGPT, DALL·E, Leonardo AI, Canva’s Magic Studio/Canva AI, Perplexity). They discuss AI as a workflow “thought partner,” concerns about dependency, whether AI diminishes traditional design skills, and the importance of fundamentals and human oversight. The conversation explores job displacement, hybrid human+AI teams, enterprise brand governance via Canva brand kits/templates, rapid advances in image/video generation, and how brand strength goes beyond logos to distribution and visibility.

Tom and Nick Price - the founder and CEO of Nmatic - discuss where advertising and production are heading in the AI Era. Nick built from the ground up a native AI creative production agency. He talks through the process and methodology of working with AI - and how it enhances - rather than takes away. Tom questions if "agencies are dead" - as is often heard in passing and they both discuss the tensions with creative output and the "uncanny valley" and that awkward that is felt when human likeness is close but not close enough. Nick shares Nmatic's work with Phonak and describes some of his current client relationships and tells viewers about opportunities to get into the space and encourages creatives to embrace the evolution.

The Future of Sonic Branding with Roscoe Williamson of Massive Music. This episode of The AI Brand Voice features a deep dive into the world of sonic branding with Roscoe Williamson, Global Strategy Director at Massive Music. Host Tom Morrell explores Roscoe's 15-year career working with global brands like TikTok, Samsung, and Colgate, shedding light on the critical role of sound in branding. Roscoe discusses the evolution of audio branding, the impact of AI on the music industry, and the ethical considerations surrounding the use of AI in music. He also shares insights from recent research comparing AI-generated music with commercial and bespoke tracks, emphasising the importance of human touch in creating memorable and effective brand sounds.00:00 Introduction to AI Brand Voice00:54 Guest Introduction: Roscoe Williamson03:00 The Evolution of Sonic Branding06:45 Creating Effective Sonic Brand Identities08:48 AI's Role in Audio Branding12:58 Challenges and Ethical Considerations19:20 Future of AI in Music and Branding27:53 Research Insights on AI-Generated Music41:18 Practical Applications and Compliance49:10 Conclusion and Final ThoughtsIf you’re a marketer, brand leader, or business executive looking to understand how the rules of the game are changing with the emergence of AI technology - tune in and subscribe to the channel for more insightful conversations.

What does AI governance really mean for brands — and how can companies turn ethics into operational excellence?In this episode of The AI Brand Voice, Tom Morrell speaks with Ben Legg - former COO of Google Europe, military engineer, McKinsey strategist, Coca-Cola executive, tech CEO and now portfolio career leader — about the lessons he’s learned over a four-decade career at the intersection of leadership, technology, and ethics.Ben shares his unique career journey"From military engineering to McKinsey and Coca-ColaLeading Google Europe’s monetisation strategy during its hyper-growth yearsNavigating early discussions on AI principles, governance, and ethics inside GoogleBuilding and scaling tech companies around the worldTransitioning into a “portfolio career” advising boards, Wall Street, and startupsHow AI governance and ethical standards build brand trustOperational challenges of embedding AI ethics into fast-moving organisationsLessons from Google on transparency, accountability, and responsible innovationThe future of work — portfolio careers, flexible models, and AI’s role in transforming professionsWhy agile adaptation and strong values are critical for brand leaders in the AI eraTogether, we dive into:Timings: 00:00 Introduction and Career Overview01:20 Decade One: Military Engineering01:44 Decade Two: Strategy and Marketing02:05 Decade Three: Big Tech Leadership02:27 Decade Four: Portfolio Career04:37 Insights on AI and Ethics10:30 Balancing Innovation and Compliance17:14 Building Trust and Transparency in AI19:33 Building Trust in a Digital World21:12 Transparency in AI Models25:00 Navigating AI Standards and Policies29:45 The Future of Work and AI36:49 Embracing AI in the Workplace38:47 Conclusion and Final ThoughtsIf you’re a marketer, brand leader, or business executive looking to cut through the hype and understand how AI ethics, standards, and governance shape trust, brand reputation, and long-term growth, this conversation is packed with practical insights.

In this episode, Tom sits down with Harry Verity former tech journalist for The Guardian and The Independent, now turned AI evangelist.We hear about Harry's journey into AI consulting and how he's on a mission to bring clarity to the world through practical, grounded AI. He also shares insights into The AI Founders — his dynamic entrepreneurship community based in Bali (‪@harryverity‬). As a copywriter himself, Harry dives into where copy and content writing are headed in the age of AI, and what’s needed to evolve your skillset to stay relevant.We unpack the so-called AI “hype train” — where it's going, why much of it is misleading, and how to cut through the noise. This episode is about turning overhype into real, applicable insight.