The AMA Way

In this episode, we sit down with Isabella Bailey — Founder of ISME SWIM, as we dive into her journey of building a swimwear brand from just $1,000 into a growing business rooted in creativity, community, and adaptability.What you’ll learn: How to start with nothing but an idea and $1,000: Why waiting for the “perfect moment” holds you back—and how taking action early can turn a small idea into a real, growing business How to build a brand people genuinely connect with: From finding your niche to using storytelling, community, and word-of-mouth to create loyal customers—not just one-time buyers How to grow by getting uncomfortable and adapting fast: The reality of entrepreneurship—facing rejection, learning as you go, and evolving with your market to keep moving forwardSo, tune in and take notes!!== For more personal and professional development tips, follow The AMA Way Socials ==- Instagram: @theamaway & @sdsuamaTikTok: @theamawaySpotify: The AMA WaySubscribe to YouTube: The AMA WaySDSU AMA Website: sdsuama.com

In this episode, we sit down with Christian Winters — Security Strategy @ Coinbase | Founder of Motiv, as we talk about building a startup from the ground up and using accountability to create better habits, stronger motivation, and real personal growth.What you’ll learn: How to start before you feel ready: taking action and learning as you go What it’s really like to build an app: the pivots, challenges, legal considerations, and lessons behind creating Motiv The truth about entrepreneurship: building the app is only half the battle, while marketing, trust, and user growth are just as important So tune in and take notes!!== For more personal and professional development tips, follow The AMA Way Socials ==- Instagram: @theamaway & @sdsuama- TikTok: @theamaway- Spotify: The AMA Way- Subscribe to YouTube: The AMA Way- SDSU AMA Website: sdsuama.com

In this episode, we sit down with Liann So — the Marketing Communications Coordinator @ Jack in the Box, as we learn about breaking into marketing creatively, working hybrid or only online/in-person, and using real skills to build your own dreams and ideas.What you’ll learn: How to stand out: creative apps, GBM networking, and speaking up. Hybrid Working Works: The Pros and Cons from being straight online or in-person versus being hybrid worker Finding the Perfect Career, requires other factors to look into.Tune in and take notes !!== For more personal and professional development tips, follow The AMA Way Socials == Instagram: @theamaway & @sdsuama TikTok: @theamaway Spotify: The AMA Way Subscribe to YouTube: The AMA Way SDSU AMA Website: sdsuama.com

In this episode, we sit down with Anastasia Papina & Kitzia Gonzalez — 2 interns within Women in Leadership (WiL), as they give us some inside scoop of how WiL works, their journey into where they're at now, and advice and opportunities for your future !! What you’ll learn: Jumpstart Your Career: Early Leadership Roles = Big Impact. Real Students Share Their Change of Major, Club Wins & How They Turned Rejection into Opportunity. Get Practical Tips for Thriving in a Tough Job Market—with Networking, Branding & Creative Tools.So, Tune in and take notes !!== For more personal and professional development tips, follow The AMA Way Socials == Instagram: @theamaway & @sdsuama TikTok: @theamaway Spotify: The AMA Way Subscribe to YouTube: The AMA Way SDSU AMA Website: sdsuama.com

In this episode, we sit down with Anne Mauler, award-winning marketing executive and strategic powerhouse, as she unpacks her most meaningful campaigns, shares lessons from the field, and offers invaluable advice for aspiring marketers.

In this episode, we sit down with Angel Mason Broadus, marketing strategist, founder, and DEI advocate, for a powerful conversation on building a meaningful career in marketing. Angel shares her journey, her leadership insights, and why staying true to your values is key in today’s business world.

In this episode, co-hosts sit down with Pamela Williamson, Regional VP at Salesforce and former executive at Fiji Water and Molson Coors, to explore her inspiring journey through sales, leadership, and brand strategy. Pamela shares insights on adapting to a fast-paced tech landscape, emerging trends in retail like personalization and AI, and the value of servant leadership. From her early days in insurance sales to leading high-performing teams at Salesforce, Pamela offers students and professionals alike valuable advice on embracing change, staying curious, and building a purpose-driven career.

The AMA hosts sit down with Kevin Bowers, Director of Partnerships for the San Diego Mojo, part of the Pro Volleyball Federation. They dive into the evolving world of sports sponsorship, discussing the booming interest in women's sports, digital innovation like virtual signage, and how partnerships are built from scratch for emerging teams. Kevin shares insights from his past experiences with the Chargers and Coyotes, offers practical advice for aspiring sports professionals, and emphasizes the importance of brand alignment, community understanding, and staying resilient in the industry.

Staci Reidinger speaks on community building and leadership

Guest Cheryle Goodman joins co hosts Julia Hart Borczi, Brooklyn Longueira, and Estrella Garcia-Lewis to talk about everything from Marketing to AI.