PODCAST · business
The Art Of Entrepreneurship
by Jackie Hermes
Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I’m your host, Jackie Hermes.Listen in as I share all the mistakes I’ve made and, more importantly, what I’ve learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. I’ll be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful.This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you’ll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't
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322
How to scale without losing yourself w/ Stephen Scoggins, Founder of Unstoppable Solutions
This episode of The Art of Entrepreneurship is for founders who are realizing hustle can build success, but it can’t create alignment, fulfillment or peace.My guest is Stephen Scoggins, entrepreneur, speaker and coach who helps leaders move from performance-driven success to alignment, authenticity and purpose.Stephen and I talk about what happens when you achieve the things you thought would make you happy and realize you still feel disconnected from yourself. He shares how hustle helped him overcome difficult circumstances, but eventually became a form of performance rooted in validation and self-worth. We get into the difference between being needed and actually feeling worthy, and why so many founders unknowingly build businesses around proving themselves.Stephen also explains his “one part lion, one part lamb” framework and why real leadership requires both strength and surrender. One of the most impactful parts of the conversation is Stephen’s perspective on ego—not as something evil, but as something trying to protect you. He explains how awareness, presence and emotional regulation help leaders move from reaction into alignment, integration and ultimately expansion.Tune in if you’re ready to stop scaling dysfunction and start building from a place of alignment and authenticity.About Stephen ScogginsStephen Scoggins is a life and business strategist, bestselling author and founder of Unstoppable Solutions by Scoggins International Inc. After going from homelessness to building and exiting multiple nine-figure companies, Stephen now helps entrepreneurs create success rooted in alignment, purpose and authenticity. Named by USA Today and The Wall Street Times as one of the fastest-growing entrepreneurs in 2023, he has mentored thousands of leaders through his I.A.M. Integrated Method focused on sustainable success. Stephen is also the host of Build, a podcast with more than 48 million views focused on helping purpose-driven leaders scale without losing themselves in the process.Website: https://stephenscoggins.com/LinkedIn https://www.linkedin.com/in/stephenscoggins/TikTok: https://www.tiktok.com/@stephen_scogginsFacebook: https://www.facebook.com/stephenscoggins/If you like this episode, here are some others you'll enjoy.Episode 300. 300 episodes: What I’ve learned about building, growing and showing up — Success without constant validation: https://www.jackiehermes.com/podcast/300-episodesEpisode 298. Credibility isn’t about age, it’s about how you show up — Authenticity creates trust and confidence: https://www.jackiehermes.com/podcast/credibility-isnt-about-ageEpisode 32. How to be a better leader — Internal growth shapes leadership: https://www.jackiehermes.com/podcast/episode-32-how-to-be-a-better-leader✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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321
Why feeling behind usually means you're about to level up
This episode of The Art of Entrepreneurship is for founders and leaders who feel behind, stretched and deep in the middle of a storm, but aren't panicking (or trying not to!).Most people talk about lessons after things settle down. I'm recording this from inside a time where everything feels heavy—client work is intense, life is moving fast and things are slipping in places they normally wouldn't.After 13 years of building, I've learned something important: it almost always feels like this right before you level up. That pressure, that chaos, that feeling of being stretched too thin isn't a coincidence. It's the price of admission for growth. If everything feels easy and predictable, you're probably not growing.I also talk about the myth of the founder who has it all together and why performing calm instead of actually leading through the mess costs you more than you think. Honesty, not perfection, is what builds trust with your team and within yourself.This episode is also a reflection on leadership in real time. I share why I'm so proud of my team right now—not because things are easy, but because they're showing up when they're not. They're communicating, supporting each other and staying grounded. That's culture. And culture only works when leaders live inside the same expectations they set.Finally, I walk through the reframes that are keeping me steady: behind isn't failing, stretched isn't broken and stormy doesn't mean you're off course. The hardest part is that the feeling right before things fall apart looks almost identical to the feeling right before things expand. The difference is direction, and you often can't see that in the moment.Tune in if you're in your own version of a heavy time and need a reminder that you're probably not falling behind—you're probably on the edge of something bigger.If you like this episode, here are some others you'll enjoy.Episode 170. Breaking through your upper limits—the discomfort of growth — Why the squeeze usually comes right before the breakthrough: https://www.jackiehermes.com/podcast/breaking-through-your-upper-limitsEpisode 279. On being a straightforward and kind leader — Why honesty beats performing calm when things get hard: https://www.jackiehermes.com/podcast/on-being-a-straightforward-and-kind-leaderEpisode 155. Turning your worst moments into opportunities — How heavy seasons can become the thing that moves you forward: https://www.jackiehermes.com/podcast/turning-your-worst-moments-into-opportunities✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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320
Building with instinct while scaling with best practices w/ Yoni Tserruya, Co-founder and CEO of Lusha
This episode of The Art of Entrepreneurship is for founders who feel caught between following best practices and trusting their instincts as they scale.My guest is Yoni Tserruya, co-founder and CEO of Lusha, an AI-powered sales intelligence platform used by millions of sales and RevOps professionals worldwide.Yoni built Lusha over more than a decade—from a simple Chrome extension to a global platform—and in that time, his role as a founder has had to evolve constantly. In this conversation, we get into what that actually looks like in practice. When instinct is an advantage, when it becomes a liability, and why many founders overcorrect by relying too heavily on playbooks that strip away what made them successful in the first place.We also talk about the challenge of scaling yourself as a leader. The shift from doing and deciding everything to creating clarity that other people can execute against. Yoni shares why a clear north star matters more than rigid systems, and how teams perform better when they understand the direction, not just the rules.We also dig into AI—how Lusha has embraced it across the organization, what that looks like in reality, and why keeping a human in the loop is still critical for creativity and judgment.One of the biggest takeaways from this conversation: if you only follow best practices, you’ll build an average company. The best founders learn when to use them—and when to trust themselves instead.Tune in if you’re ready to stop defaulting to playbooks and start building a company that actually reflects how you think and operate.About Yoni TserruyaYoni Tserruya is the co-founder and CEO of Lusha, an AI-powered sales intelligence platform used by millions of sales and RevOps professionals worldwide. A builder at heart, Yoni started Lusha with a simple belief: salespeople should spend their time talking to customers and building trust—not buried in research, admin work or bad data. That belief shaped Lusha into a product-led company focused on accuracy, simplicity and helping teams reach the right buyer at the right time. Outside of work, Yoni is a husband and a father of four.Website: https://www.lusha.com/LinkedIn – Lusha: https://www.linkedin.com/company/lushadata/LinkedIn – Yoni: https://www.linkedin.com/in/yonitserruya/Facebook: https://www.facebook.com/LushaData/If you like this episode, here are some others you'll enjoy.Episode 301. Selling your product from day one w/ Safeer Qureshi, angel investor and CEO at SPG Media — Scaling leadership through company growth: https://www.jackiehermes.com/podcast/safeer-qureshiEpisode 251. Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem — Lead without needing every answer: https://www.jackiehermes.com/podcast/dave-hersh-ceo-of-in-tandemEpisode 292. Building a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy — Leadership growth starts with self-awareness: https://www.jackiehermes.com/podcast/ilana-golan✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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319
The long middle of entrepreneurship
This episode of The Art of Entrepreneurship is for founders past the beginning but not at the finish line, learning how to grow in the long middle.There’s a phase of entrepreneurship that doesn’t get much attention. It’s not the early scrappy days or the big exit moments. It’s the long stretch in between where the business is real, people rely on it and the work becomes about consistency, responsibility and endurance.I talk about how progress looks different in this stage and why the adrenaline that fuels the beginning eventually fades. The work starts to change, from reacting to everything to choosing what actually deserves your attention, from proving yourself to building something that lasts. Over time, opportunities increase but focus becomes harder, which makes committing to a clear direction even more important.I also share why systems start to matter more than motivation and how the founders who last are the ones who learn how to operate without relying on constant energy. Ultimately, this phase isn’t about pushing through, it’s about evolving inside the business you’ve already built.Tune in if you’re ready to keep growing inside the company you’ve already created.If you like this episode, here are some others you'll enjoy.Episode 9. Why you must know how to sell — Selling is the job, not optional: https://www.jackiehermes.com/podcast/why-you-must-know-how-to-sellEpisode 246. Why you should learn to love selling with Mark Cox — Selling gets easier when you enjoy it: https://www.jackiehermes.com/podcast/why-you-should-learn-to-love-selling-with-mark-coxEpisode 248. It's not time to slow down: generating business at the end of the year — Momentum doesn’t pause at the end of the year: https://www.jackiehermes.com/podcast/generating-business-at-the-end-of-the-year✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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318
Why founders need healthy delusion to succeed w/ Joan Nguyen, Co-founder and CEO of Bumo
This episode of The Art of Entrepreneurship is for founders navigating hard decisions, learning when to let go and building the belief required to keep going.My guest is Joan Nguyen, co-founder and CEO of Bumo, a platform revolutionizing childcare with flexible, on-demand options for families and setting a new standard for trust in the space.Joan and I talk about what it actually looked like to run two companies at the same time while raising young kids, and what that season required from her mentally and emotionally. She shares how she knew it was time to let go of one business, even when she still cared deeply about it, and how she reframed that decision as growth instead of failure.We also talk about the idea of healthy delusion and why it’s often what keeps founders going when everything around them says to stop. We unpack how your belief system has to evolve as you grow, what it looks like to check whether it’s still serving you and how to build real trust when your product involves something as high-stakes as childcare.Tune in for an honest look at what it takes to make clearer decisions, trust your instincts and keep building even when it’s hard.About Joan NguyenJoan Nguyen is the co-founder and CEO of Bumo, a platform revolutionizing childcare with flexible, on-demand options for families. Raised by Vietnamese refugee parents who emphasized education as a pathway, she founded MeriEducation at 20 years old with $3,000 in savings and grew it into an Inc. 5000 company before launching Bumo alongside Chriselle Lim.As a founder and working parent, Joan has navigated everything from pitching over 200 investors to rapidly pivoting the business into a virtual school in just 11 days during the pandemic. Today, Bumo has raised over $10 million and connects families with thousands of licensed childcare providers across the country.Website: https://bumo.com/LinkedIn – Bumo: https://www.linkedin.com/company/bumoparent/LinkedIn – Joan: https://www.linkedin.com/in/joannguyen/Instagram: https://www.instagram.com/bumoparent/If you like this episode, here are some others you'll enjoy.Episode 308. Who you need to be at each stage of building a business — Outgrowing your current version of yourself: https://www.jackiehermes.com/podcast/who-you-need-to-be-at-each-stage-of-building-a-businessEpisode 291. The problem with chasing the “visionary founder” myth — When belief turns into a liability: https://www.jackiehermes.com/podcast/the-visionary-founder-mythEpisode 150. Become a better leader by learning how to change your mind — Letting go is part of leadership: https://www.jackiehermes.com/podcast/learning-to-change-your-mind✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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317
The difference between persuasion and pressure
This episode of The Art of Entrepreneurship is for anyone who leans on urgency to get people to move… and is starting to wonder if it might be hurting trust.In this episode, I talk about a phrase I hear all the time in sales and marketing: “If you don’t create urgency, people won’t move.” Sometimes that’s true. But more often, what people call urgency is actually pressure, and those two things are not the same.I break down how pressure shows up in subtle ways through language, timelines and sales processes, and why it works in the short term but creates long-term problems. I’ve seen that persuasion, rather than pressure, takes a very different approach, one rooted in patience, clarity and respect for the buyer’s process. Persuasion creates alignment while pressure tries to create control.Tune in if you’re ready to stop forcing decisions and start building trust that actually lasts.If you like this episode, here are some others you'll enjoy.Episode 312. Building trust instead of chasing attention — Why trust outperforms short-term tactics: https://www.jackiehermes.com/podcast/build-trust-not-attentionEpisode 244. Dear companies everywhere, sales and marketing are not about you — Stop making sales about yourself: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-youEpisode 283. 6 ways to persuade your prospects to buy (revisited) — Persuasion without pressure or manipulation: https://www.jackiehermes.com/podcast/persuade-your-prospects-to-buy-revisited✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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316
Marketing has always been the strategy, it just looks different now w/ Rob Botts, Director of Sales at Dubb
This episode of The Art of Entrepreneurship is for founders who are realizing that marketing is its own movement and that building trust through authentic communication drives growth.This episode is a little different because, well, I’m the guest. I joined Rob Botts, Director of Sales at Dubb, on his company’s podcast, Connection Loop, to discuss what real authenticity looks like in modern marketing.We talk about how marketing and sales are no longer separate, and how communication itself has become the strategy. I share my perspective on why authenticity isn’t a buzzword, but a real advantage when it comes to connecting with buyers.Rob brings a practical lens from his work helping sales teams rethink how they follow up and stay relevant in a noisy digital environment. We also get into how video is changing the way teams show up and why it can fast-track trust when it’s done right.Tune in if you’re ready to shift away from transactional selling toward conversations that actually feel human.Website: https://dubb.com/Podcast: https://dubb.com/blog/category/interviews/connection-loop/LinkedIn: https://www.linkedin.com/in/rob-botts-676064224/YouTube: https://www.youtube.com/dubbappAbout Rob BottsRob Botts is the Director of Sales at Dubb, a video communication platform that helps sales professionals build trust, increase engagement, and grow revenue. With a background in consultative selling and partnerships, he works with businesses to use video to accelerate their sales pipeline. Rob is passionate about authentic communication in the digital sales process and brings deep insight into modern outreach strategies.If you like this episode, here are some others you'll enjoy.Episode 246. Why you should learn to love selling w/ Mark Cox, author of Learn to Love Selling — Sales and marketing work better together: https://www.jackiehermes.com/podcast/why-you-should-learn-to-love-selling-with-mark-cox?Episode 244. Dear companies everywhere, sales and marketing are not about you — A better way to connect with buyers: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you?Episode 312. Building trust instead of chasing attention — Why trust matters more than attention: https://www.jackiehermes.com/podcast/build-trust-not-attention?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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315
Life doesn’t happen to you, it happens FOR you (revisited)
This episode of The Art of Entrepreneurship is for founders and leaders who feel like everything is hitting at once, and are starting to wonder why it all feels so personal.Life feels heavy right now, and I’m hearing it everywhere: in conversations with founders, leaders and friends. There’s pressure, uncertainty and personal challenges stacking on top of business challenges, and when it all piles up, it can start to feel personal.In this rebroadcast, I’m revisiting one of the most important mindset shifts I’ve learned: life doesn’t happen to you, it happens for you. This isn’t about pretending things aren’t hard or forcing a silver lining. It’s about choosing a perspective that actually helps you move forward.I share the stories and experiences that helped me build this muscle so I can show up more grounded in hard seasons. Because I don’t get to control when challenges show up, but I do get to decide what they mean. And that meaning shapes how I lead, how I respond and what I do next.Tune in if you’re ready to stop feeling like everything is happening to you and start using it to move forward.If you like this episode, here are some others you'll enjoy.Episode 134. What to do when nothing goes as planned — How to respond when things don’t go as expected: https://www.jackiehermes.com/podcast/when-nothing-goes-as-plannedEpisode 137. Healing yourself is a radical act — Why change is hard—and why it matters: https://www.jackiehermes.com/podcast/healing-yourself-is-a-radical-act-2023-goals Episode 61. "If you don’t make time for wellness, you’ll be forced to make time for illness” — Why taking care of yourself can’t wait: https://www.jackiehermes.com/podcast/make-time-for-wellness-not-illness✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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314
Executive branding isn’t optional anymore w/ Jess Jensen, founder of Co-pilot Communications
This episode of The Art of Entrepreneurship is for founders and executives who know visibility matters, but still hesitate to show up online and share their perspective.My guest is Jess Jensen, founder of Co-pilot Communications and an executive brand strategist who helps leaders build a digital presence that is clear, confident, and unmistakably human.Jess and I talk about why leaders can’t afford to stay invisible online and how the expectations around executive visibility have changed. We unpack the difference between self-promotion and thoughtful executive branding, and why telling your own story is an important part of modern leadership.Jess shares how her experience inside companies shaped the framework she now uses to help executives develop a clear and authentic presence online. We also discuss how leaders can start showing up digitally without feeling like they need to become full-time content creators. Jess explains why consistency matters more than perfection and how executives can communicate ideas in a way that feels human rather than corporate.→ You can join the waitlist for Jess’s upcoming Altitude cohort here: https://www.copilotcommunications.com/altitudeTune in if you’re ready to stop hiding behind the brand and start showing up with clarity and confidence as a leader.About Jess JensenJess Jensen is the founder of Co-pilot Communications and an executive brand strategist who helps leaders build a digital presence that is clear, confident, and unmistakably human. After 20 years inside Fortune 100 companies, including Microsoft and Qualcomm, she now works with executives who want to take control of their narrative online. Jess believes executive branding helps leaders take the mic—and tell their own story before someone else does.Website: https://www.copilotcommunications.com/LinkedIn: https://www.linkedin.com/in/jessicakjensen/Instagram: https://www.instagram.com/copilotcommunications/If you like this episode, here are some others you'll enjoy.Episode 100. Unlock major business growth w/ LinkedIn coach Lea Turner — How to be authentic on a “professional” platform: https://www.jackiehermes.com/podcast/linkedin-with-lea-turner Episode 125. Growing your personal brand: A nitty-gritty how-to — Practical steps to build your brand: https://www.jackiehermes.com/podcast/growing-your-personal-brandEpisode 51. Do I need a personal brand? — Why founders should build visibility: https://www.jackiehermes.com/podcast/do-i-need-a-personal-brand?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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313
Building trust instead of chasing attention
This episode of The Art of Entrepreneurship is for founders who feel pressure to monetize every bit of attention they earn online. The internet often treats attention like something you’re supposed to squeeze for every possible dollar. But just because you’re collecting impressions and likes doesn’t mean you’re actually building trust.In this episode, I talk about why protecting trust has mattered more to me than short-term revenue. I share what I’ve learned from watching how incentives shape content online and how quickly audiences disengage when everything becomes a play. Over time, I’ve realized that trust compounds quietly while algorithms, reach and platforms constantly shift. And once that line gets crossed too often, people usually don’t leave loudly. They just drift away quietly.The decisions you make early about monetization and visibility don’t just affect revenue. They affect who you’re allowed to become later as a leader and entrepreneur.Tune in if you’re ready to think differently about attention, restraint and the long-term power of trust.If you like this episode, here are some others you'll enjoy.Episode 96. How do you build trust in business relationships? — How trust develops in business relationships https://www.jackiehermes.com/podcast/build-trust-in-business-relationshipsEpisode 295. Disarming stakeholders to get to the truth — Using vulnerability to uncover real insights https://www.jackiehermes.com/podcast/disarming-stakeholdersEpisode 300. 300 episodes: What I’ve learned about building, growing, and showing up — Lessons from showing up for 300 episodes https://www.jackiehermes.com/podcast/300-episodes✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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312
Responsibility over ego: leading through uncertainty w/ Dilip Rao, Co-Founder and CEO of Sharebite
This episode of The Art of Entrepreneurship is for founders who feel the weight of responsibility, not just for growth, but for the people whose livelihoods depend on their decisions. When things get hard, leadership isn’t about optics or ego—it’s about who you’re willing to become.My guest is Dilip Rao, founder and CEO of Sharebite, who shares what it really means to lead through crisis. We talk about the moment COVID brought Sharebite’s revenue to zero, why Dilip quietly took his salary to zero and moved into his in-laws’ basement, and how that season reshaped his view of leadership.Dilip explains his inverted leadership model, why leaders work for their teams, not the other way around, and how responsibility, not ideas, becomes the defining factor as a company grows. We also explore the parallel journey every founder is on: building a business while confronting fear, ego, endurance, and self-identity.Tune in if you’re ready to lead with responsibility, clarity, and purpose—even when the answers aren’t obvious.About Dilip RaoDilip Rao is the Founder and CEO of Sharebite, the leading enterprise meal-benefits platform built exclusively for companies. Under his leadership, Sharebite has become one of the fastest-growing private companies in the U.S., earning recognition from Inc. Magazine, Deloitte, and Fast Company. Backed by Prosus, Sharebite partners with top employers to ensure every worker has access to meals while advancing its mission to help solve hunger.Website: https://sharebite.comLinkedIn: https://www.linkedin.com/in/dilipnrao/Company LinkedIn: https://www.linkedin.com/company/sharebite/Instagram: https://www.instagram.com/sharebite/If you like this episode, here are some others you'll enjoy.Episode 134. When nothing goes as planned — Staying steady when plans blow up: https://www.jackiehermes.com/podcast/when-nothing-goes-as-plannedEpisode 141. Founder’s syndrome w/ Erica Rankin — The leadership traps founders have to outgrow: https://www.jackiehermes.com/podcast/founders-syndrome-with-erica-rankinEpisode 55. “That’s impossible” or “I can’t” — Reframing the mindset that limits your next level: https://www.jackiehermes.com/podcast/thats-impossible-or-i-cant✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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311
On turning 40: why every year is earned
This episode of The Art of Entrepreneurship is for founders who are quietly wondering if they’re behind, if they’ve done enough or if they still have something to prove. Turning 40 isn’t about getting older for me. It’s about recognizing that every year is earned and deciding what energy I want to carry forward.In this episode, I share what it actually feels like to hit a milestone birthday and why I believe my 40s will be the best decade of my life. I talk about why I choose to celebrate myself (instead of waiting for someone else to do it), and why aging is something to be proud of. I open up about trauma, resilience and how our brains help us move forward even after difficult seasons. I also explore what changed when I stopped chasing approval and started trusting myself instead.This is a reminder that I don’t have to prove myself to anyone, and neither do you. We get to choose who and what we bring into our lives. We get to choose our mindset. And we get to decide that every challenge we’ve faced has prepared us for what’s next.Tune in if you’re ready to stop proving yourself and start trusting yourself.If you like this episode, here are some others you'll enjoy.Episode 64. Getting older sucks. (But does it really?) https://www.jackiehermes.com/podcast/getting-older-sucks-not-really Episode 82. What I would tell my younger self https://www.jackiehermes.com/podcast/what-i-would-tell-my-younger-self Episode 123. It is not too late. You are right on time. https://www.jackiehermes.com/podcast/it-is-not-too-late ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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310
The post-2025 entrepreneur: speed, ideas and AI w/ Dr. Alex Mehr
This episode of The Art of Entrepreneurship is for founders who have ideas they believe in but feel blocked by execution. As AI removes traditional barriers, entrepreneurship is entering a new phase where speed and clarity matter more than resources or technical skill.My guest is Dr. Alex Mehr, a former NASA scientist and serial entrepreneur turned Co-Founder and CEO of Famous.ai. Alex explains why execution is no longer the bottleneck and why ideas have become more valuable than ever.We talk about how AI allows founders to focus on higher-value thinking, why traditional MVP models no longer apply and how quickly testing ideas creates momentum. Alex also shares why fear, not lack of skill or capital, is now the biggest thing holding people back.Tune in if you’re ready to stop waiting and start turning ideas into action.About Alex MehrDr. Alex Mehr is a former NASA scientist turned serial entrepreneur who has built and exited multiple companies serving millions of users worldwide. He is the Co-Founder and CEO of Famous.ai, a platform that allows anyone to turn plain-English ideas into production-ready apps in minutes. Alex’s mission is to help non-technical founders move faster and build without relying on engineers, large teams or massive funding.Website: https://famous.aiLinkedIn: https://www.linkedin.com/in/alexmehr/If you like this episode, here are some others you'll enjoy.Episode 199. Ideas are nothing without execution — Turning learning into action: https://www.jackiehermes.com/podcast/ideas-are-nothing-without-execution-revisitedEpisode 176. Indecision is a decision — Getting out of analysis paralysis: https://www.jackiehermes.com/podcast/indecision-is-a-decisionEpisode 81. Rapidly validating & testing new ideas w/ Author & investor John Zeratsky — A faster way to test ideas: https://www.jackiehermes.com/podcast/new-ideas-with-john-zeratsky✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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309
Who you need to be at each stage of building a business
This episode of The Art of Entrepreneurship is for founders who feel stuck, disengaged or exhausted as their business grows—even though nothing is “wrong” on paper.You may be doing the right strategic things, but still feel misaligned. Often, the problem isn’t revenue, hiring or systems. It’s that the version of you that built the business isn’t the one required to lead it now.In this episode, I walk through the different stages of building a business and the internal shifts each stage demands. We talk about what it looks like to move from founder to delegator, from expert to leader, and eventually from control to clarity. I explain why staying in survival mode too long can stall growth, why letting go feels so uncomfortable and how leadership often stretches your confidence more than your skillset.This episode is about recognizing when personal evolution—not another tactic—is the next unlock for your business.Tune in if you’re ready to stop leading your business with an old version of yourself and step into the role this next stage actually requires.If you like this episode, here are some others you'll enjoy.Episode 285. What I learned from my first (vegan cookie) company: https://www.jackiehermes.com/podcast/my-first-company-revisitedEpisode 267. Driven or drained: https://www.jackiehermes.com/podcast/driven-or-drainedEpisode 142. Prioritizing, delegating & asking for help: https://www.jackiehermes.com/podcast/prioritizing-delegating✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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308
Why deep work is the real competitive advantage w/ Steven Puri, founder of The Sukha Company
This episode of The Art of Entrepreneurship is for founders and leaders who want to reclaim focus and build sustainable high performance in a world filled with distraction. Many entrepreneurs confuse busy work with meaningful output, but the real edge comes from deep work, clarity and intentional attention.My guest is Steven Puri, founder and CEO of The Sukha Company, whose background includes producing Oscar-winning visual effects and building venture-backed startups. We explore why remote work often feels chaotic, how blurred boundaries erode productivity and why deep work is becoming increasingly rare and valuable.Steven breaks down what flow states really are, why they drive your best creative work and how your environment and systems can help you enter them more consistently. We also unpack practical habits founders can adopt to protect focus, reduce overwhelm and move their business forward without burning out.Tune in if you’re ready to stop reacting all day and start creating space for the deep, focused work that actually moves your business forward.About Steven PuriSteven Puri has been a senior executive at two major motion picture studios and has raised over $20M in venture capital. He produced digital effects for Independence Day, which won the Academy Award for Visual Effects, and later founded multiple startups—including one successful exit. Steven now leads The Sukha Company, a focus and flow platform designed to help people achieve sustainable high performance. He lives in Austin, TX.Website: thesukhacompany.comLinkedIn: linkedin.com/in/stevenpuri/If you like this episode, here are some others you'll enjoy.Episode 281. Remote work isn’t the problem—your leadership might be — Rethink how remote work and leadership intersect. https://www.jackiehermes.com/podcast/remote-work-isnt-the-problemEpisode 262. Stress management — Why managing stress is a leadership and productivity decision. https://www.jackiehermes.com/podcast/stress-managementEpisode 94. 5 ways to maximize productivity from my favorite book: Make Time — Practical strategies for reclaiming your time and attention. https://www.jackiehermes.com/podcast/5-ways-to-maximize-productivity✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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307
How I would build a company from scratch today
This episode of The Art of Entrepreneurship is for founders who want to build a company that actually makes money from the start. If you’re thinking about what to prioritize early, or how to refocus a business that isn’t generating consistent revenue yet, this episode will help you reset.If I had to build a company from scratch today—with no audience, no awareness and no momentum—I’d start with revenue.In this episode, I walk through exactly how I’d rebuild a company with the goal of getting paying customers as quickly and intentionally as possible. I break down how to identify a problem people are already paying to solve, how early sales shape smarter decisions and why focus makes everything, from messaging to growth, easier.This episode is about building from reality, not assumptions, and letting revenue guide what you build next.Tune in if you’re building something new, rethinking your priorities or ready to stop guessing and start selling with more clarity.If you like this episode, here are some others you'll enjoy.Why you must know how to sell: https://www.jackiehermes.com/podcast/why-you-must-know-how-to-sellWhy you should learn to love selling w/ Mark Cox: https://www.jackiehermes.com/podcast/why-you-should-learn-to-love-selling-with-mark-coxIt’s not time to slow down: generating business at the end of the year: https://www.jackiehermes.com/podcast/generating-business-at-the-end-of-the-year✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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306
How to make your story media-worthy w/ KJ Blattenbauer, PR strategist and founder of Hearsay PR
This episode of The Art of Entrepreneurship is for founders who know visibility matters but still hesitate to put themselves out there.My guest is KJ Blattenbauer, a PR strategist and the author of Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off. KJ helps founders use media and storytelling to build credibility and grow their businesses.KJ and I talk about the biggest misconceptions around PR, especially the belief that visibility is self-promotional or ego-driven. Instead, this conversation reframes public relations as a way to build trust, shorten sales cycles, and help the right people find you at the right time.We unpack why PR is less about attention and more about credibility and long-term growth, including why waiting until you feel “ready” often holds your business back. We also discuss why being visible is not vanity, but responsibility, and how personal branding and company branding work best together as buyers increasingly want to understand the humans behind the business.Tune in if you’re ready to rethink PR, step into visibility with intention, and use storytelling as a growth lever instead of something you avoid.About KJ BlattenbauerKJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority.Website: https://www.hearsaypr.com/LinkedIn: https://www.linkedin.com/in/kjblattenbauer/Instagram: https://www.instagram.com/kjblattenbauer/Book: https://www.hearsaypr.com/buy-my-book If you like this episode, here are some others you'll enjoy.Genuine connection & straight talk w/ Amy Volas, Founder & CEO, Avenue Talent Partners: https://www.jackiehermes.com/podcast/straight-talk-with-amy-volasCredibility isn’t about age, it’s about how you show up: https://www.jackiehermes.com/podcast/credibility-isnt-about-ageBeing bold: Why playing it safe won’t get you noticed: https://www.jackiehermes.com/podcast/be-bold-and-get-noticed✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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305
Your prices aren’t too high; your perceived value is too low
This episode of The Art of Entrepreneurship is for founders who keep hearing, “We don’t have budget,” and assume their price is the problem. Most of the time, it’s not. The real problem isn't the price itself, but the narrative surrounding it and whether buyers genuinely grasp the value you’re offering.I break down why perceived value matters more than the number itself. When you sell features instead of outcomes, urgency disappears and your offer starts to feel optional. Pricing pushback is rarely about the cost. It’s about confidence, proof and whether buyers truly believe this will work.This episode walks through how to strengthen perceived value so pricing feels justified instead of uncomfortable. That includes anchoring pricing to ROI, giving buyers better context for comparison and surfacing the emotional payoff behind a purchase. When you position yourself as the safest choice instead of the cheapest one, the entire conversation shifts.Tune in if you’re ready to stop lowering your price and start raising your pricing power.If you like this episode, here are some others you'll enjoy.How to humanize your brand w/ Rich Turgeon, Creative Director & Head of Brand at AtlasFX: https://www.jackiehermes.com/podcast/richard-turgeonDiscounting: https://www.jackiehermes.com/podcast/discounting6 ways to persuade your prospects to buy (revisited): https://www.jackiehermes.com/podcast/persuade-your-prospects-to-buy-revisited✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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304
Roundup: Essential founder insights on growth, leadership and resilience
This episode of The Art of Entrepreneurship is a reflection on the conversations that stayed with me most over the past year.After sitting down with founders, CEOs and operators who have built truly impressive businesses, what stood out wasn’t just what they built, but how they think, lead and move through challenges.I was fortunate to have so many conversations with impressive founders and leaders that reshaped how I look at growth, leadership and what it actually takes to keep going when things get hard.You’ll hear insights on:Why entrepreneurship doesn’t get easier (but you get better at handling it)How growth becomes repeatable when you design for itWhy strong leadership starts with curiosity, emotional intelligence and listening instead of having all the answersThank you to every guest who shared their perspective this year, and thank YOU for being here and continuing to listen. 💛Check out the full episodes featured in this podcastChoosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AI: https://www.jackiehermes.com/podcast/suneera-madhani-founder-of-worth-aiHow to grow and exit—again and again w/ Lior Weinstein, serial entrepreneur & Founder of CTOx: https://www.jackiehermes.com/podcast/lior-weinsteinThink like a CEO w/ Patrick Thean, CEO of Rhythm Systems: https://www.jackiehermes.com/podcast/patrick-theanBuilding a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy: https://www.jackiehermes.com/podcast/ilana-golanWhat if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at Accelity: https://www.jackiehermes.com/podcast/michael-rayThe step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt. 2): https://www.jackiehermes.com/podcast/abby-bruckner-michelle-breen-accelity-pt2✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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303
New year, same pressure—how to make your goals actually work
This episode of The Art of Entrepreneurship is for anyone who always starts the new year already feeling behind.January doesn’t magically reset your habits, your workload or your pressure—and pretending it does is why so many people abandon their goals before February even hits.This episode explores what actually holds people back, why motivation fades so quickly and how changing your environment and systems does far more than trying to rely on discipline alone. This isn’t about reinventing yourself or shaming yourself. Just making it easier for your current self to win through clear behaviors, better structure, and consistent check-ins.Tune in if you want to turn pressure into progress this year, and learn the four shifts that make goals work in real life, not just on paper.If you like this episode, here are some others you'll enjoy.Re-examine your habits to start the new year off strong: https://www.jackiehermes.com/podcast/re-examine-your-habits-in-the-new-yearIt’s not time to slow down: generating business at the end of the year: https://www.jackiehermes.com/podcast/generating-business-at-the-end-of-the-year8 ways to start fresh in marketing and sales for the new year https://www.jackiehermes.com/podcast/8-ways-to-start-fresh-in-marketing-and-sales-for-the-new-year✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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302
Selling your product from day one w/ Safeer Qureshi, angel investor and CEO at SPG Media
This episode of The Art of Entrepreneurship is for anyone tired of overcomplicated business advice and ready to build something profitable, simple and real. My guest is Safeer Qureshi, CEO at SPG Media, angel investor, and operator who has built companies across aviation, med-tech and AI by doing the opposite of what traditional business playbooks preach.Tune in for a refreshing, no-nonsense look at building businesses that actually make money, and for Safeer’s simple question that every stuck entrepreneur needs to ask: what’s the fastest way to get a customer to pay me today?About Safeer QureshiSafeer Qureshi is a serial entrepreneur, investor, and CEO of SPG Media who has spent nearly two decades helping founders simplify growth and build profit-first companies. He co-leads CodeStack Capital and has incubated and scaled ventures across aviation, med-tech, AI, logistics, retail, and software development. His portfolio includes SPG Media, Knock it! Pro, Datafluent, Quickie, and Limitless Tire, where he focuses on operational execution, founder development, and stripping complexity out of business models. Safeer is also an international TEDx speaker known for his belief that simplicity drives momentum and that real experience, not theory, is what shapes successful entrepreneurs.Website: https://spg-media.com/LinkedIn: https://www.linkedin.com/in/safeerq/LinkedIn: https://www.linkedin.com/company/spgmedia/ If you like this episode, here are some others you'll enjoy.Building a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy: https://www.jackiehermes.com/podcast/ilana-golanScaling a franchise empire w/ Mike Andes, Founder of Augusta Lawn Care: https://www.jackiehermes.com/podcast/mike-andes-founder-of-augusta-lawn-care Getting in front of investors + funding underrepresented founders w/ Alex Chompff, angel investor and serial entrepreneur: https://www.jackiehermes.com/podcast/alex-chompff✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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301
300 episodes: What I’ve learned about building, growing, and showing up
This episode of The Art of Entrepreneurship is for anyone building something slow, imperfect, and real. This milestone, 300 episodes across four years, has become one of the most consistent things I’ve ever created. I share how this podcast started with no real plan, just a desire to talk honestly about entrepreneurship, and how consistency carried it through burnout, life changes and every version of myself along the way.Tune in for a reflection on the four lessons I’ve learned from showing up imperfectly, consistently, and sometimes reluctantly for 300 episodes. This one is a thank you, a reminder, and a promise: the messy, honest work continues—and the next 300 are going to be even better.If you like this episode, here are some others you'll enjoy.Should you start a podcast? Pros, cons, and how to get started: https://www.jackiehermes.com/podcast/should-you-start-a-podcast I decided to start a podcast. Now what?: https://www.linkedin.com/pulse/i-decided-start-podcast-now-what-jackie-hermes/ Why should I create content?: https://www.jackiehermes.com/podcast/why-should-i-create-content✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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300
How to shift from survival to abundance w/ Dr. Darnyelle Jervey Harmon, CEO of Incredible One Enterprises
This episode of The Art of Entrepreneurship is for anyone who is ready to rise above the identity that survival created for them.My guest today is Dr. Darnyelle Jervey Harmon, a two-time Inc. 5000 CEO and the founder of Incredible One Enterprises, who went from bankruptcy to an eight-figure net worth by completely rewiring her beliefs about money, worthiness, and work.Darnyelle and I talk about how chaotic upbringings, generational patterns and epigenetics shape our relationship with money long before we ever start a business. She shares how growing up around lack and debt led her to a quarter of a million dollars in credit card balances by age 35, and how a mandated financial literacy course after bankruptcy became the catalyst for redefining her identity, her nervous system baseline and her entire view of abundance.Tune in for a conversation that will challenge the stories you were raised on and show you what’s actually possible when you stop living from a place of survival.About Dr. Darnyelle Jervey HarmonYou’ve never met a business consultant and speaker like Dr. Darnyelle Jervey Harmon. Darnyelle is the award-winning, iconic and incomparable two-time Inc.5000 CEO of Incredible One Enterprises, LLC, a multi-million-dollar coaching and consulting brand. Best known for transforming the lives of her business coaching clients and live event attendees, Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. In fact, over the last 10 years, she has helped her clients generate more than $1/2B in sales and more than $488M in revenue. By teaching her award-winning Move to Millions® Method, Darnyelle helps clients collapse the amount of time it takes them to cross the million-dollar mark all while deepening their connection to God and strengthening their faith.How to connect with Darnyelle: https://movetomillions.com/podcast/ Facebook: https://www.facebook.com/darnyellejerveyharmon/ Facebook Group: http://www.movetomillionsgroup.com Instagram: https://www.instagram.com/darnyellejerveyharmon/ Instagram: https://www.instagram.com/teamincredibleone/ LinkedIn: https://www.linkedin.com/in/darnyellejerveyharmon/ Quiz: http://movetomillionsquiz.com Move To Millions Book: movetomillionsbook.com If you like this episode, here are some others you'll enjoy.What I would tell my younger self: https://www.jackiehermes.com/podcast/what-i-would-tell-my-younger-selfYou don’t have to plan your future based on who you were in the past: https://www.jackiehermes.com/podcast/dont-plan-your-future-based-on-who-you-were-in-the-pastOptimizing cash flow with Ryan Calton, CEO of RC MKE: https://www.jackiehermes.com/podcast/optimizing-cash-flow-with-ryan-calton✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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299
Credibility isn’t about age, it’s about how you show up
This episode of The Art of Entrepreneurship is for anyone who has ever felt too young, too new or too underqualified to take up space in a room.If you’ve ever been the youngest in the room or the one who feels like you have the least experience, you know that pressure to prove you belong. In this episode, I break down what I’ve learned in the 12 years since: authority comes from competence, confidence and preparation—not your age. Tune in for the five shifts that helped me move from faking credibility to earning it, how to use your youth as an advantage, and why showing up with consistency matters more than trying to look the part.If you like this episode, here are some others you'll enjoy.Finding your voice doesn’t mean being the loudest: https://www.jackiehermes.com/podcast/finding-your-voice-in-businessHow do I overcome imposter syndrome?: https://www.jackiehermes.com/podcast/overcoming-imposter-syndromeApologize only when you need to—the why & how: https://www.jackiehermes.com/podcast/apologize-only-when-you-need-to✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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298
How to humanize your brand w/ Richard Turgeon, Creative Director & Head of Brand at AtlasFX
This episode of The Art of Entrepreneurship is for anyone who knows their brand should feel more human but isn’t confident in how to actually make that happen.My guest is Richard Turgeon, a creative director, writer and musician who has spent his career bringing personality and storytelling into industries that don’t always feel human, like tech and finance.Rich and I talk about why video creates trust quickly, how showing real people reduces uncertainty in big buying decisions, and why “I need a bigger budget” is usually just fear talking. We also get into the creative habits behind Rich’s work, the simple tools teams can use to create strong content and how to use AI without losing the human element.Tune in for practical guidance on humanizing your brand and getting started—even if being on camera scares the hell out of you.About Richard TurgeonRichard Turgeon is a seasoned creative director with experience leading work for Google, Dolby, Microsoft, PayPal, HP, Wells Fargo and other global brands. He’s known for building and inspiring high-performing creative teams, driving measurable results and developing work that blends personality with clarity. Rich brings a mix of writing, design, film and music into his approach, helping brands show up with a more human, memorable presence.Richard is currently leading brand strategy, messaging and creative direction for AtlasFX, a fintech firm specializing in FX risk management, and its two sister companies.Website: https://richardturgeon.dunked.com/LinkedIn: https://www.linkedin.com/in/richardturgeon/ Instagram: https://www.instagram.com/richardturgeon/YouTube: https://www.youtube.com/channel/UC6Ok-SX61au3VUewZoyNQiw If you like this episode, here are some others you'll enjoy.Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem: https://www.jackiehermes.com/podcast/dave-hersh-ceo-of-in-tandemEmbracing your authentic self and inspiring the next generation w/ Dr. Tori Ellis, CEO & Transformational Coach at The Sound of Business Consulting: https://www.jackiehermes.com/podcast/dr-tori-ellisTesting social strategy & recovering from failure w/ Creator and coach Quentin Allums: https://www.jackiehermes.com/podcast/quentin-allums More about the show: www.jackiehermes.com/podcastHit me up!LinkedInInstagramTikTokWebsite
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297
Your brand isn't boring, you're making boring decisions
This episode of The Art of Entrepreneurship is for every founder or marketer who swears their industry is “too boring.”I hear it all the time: from insurance to logistics to compliance to manufacturing, brands saying they can't be bold because their industry just isn't fun. But here’s the truth: your industry isn’t boring. You might just be showing up that way.Tune in to learn why companies in so-called “boring” industries like Mailchimp, Gusto and ClickUp stand out—and how you can win by choosing to show up and be bold.If you like this episode, here are some others you'll enjoy.How to change the change-resistant w/ Bob Gaydos, CEO of Pendella: https://www.jackiehermes.com/podcast/bob-gaydosEvaluating new business ideas, making the leap & handling change w/ Marcus Murphy, co-founder and CEO of The Five Percent: https://www.jackiehermes.com/podcast/marcus-murphy 10 creative ways to distribute your content: https://www.jackiehermes.com/podcast/10-ways-to-distribute-your-content✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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296
Disarming stakeholders to get to the truth
This episode of The Art of Entrepreneurship is for marketers who know real insights don’t come from slide decks; they come from honest conversations.I share how to move past polished, “safe” answers and create the kind of conversations that actually change the trajectory of a project. It’s not about having a perfect list of questions; it’s about showing up as a human first. Setting the tone, leading with vulnerability and asking the right follow-ups can turn guarded responses into honest insight.Tune in to learn how to disarm stakeholders, earn their trust, and uncover the truths that make your messaging—and your marketing—actually work.If you like this episode, here are some others you'll enjoy.Asking the right questions w/ Holland Martini and Maria Vorovich, co-founders of GoodQues: https://www.jackiehermes.com/podcast/holland-martini-and-maria-vorovichFinding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing Director: https://www.jackiehermes.com/podcast/stephanie-roland They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus Sheridan: https://www.jackiehermes.com/podcast/marcus-sheridan✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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295
Your brain lies to you w/ Bizzie Gold, mental health innovator and behavior expert
This episode of The Art of Entrepreneurship is for leaders who know self-awareness matters—but still find themselves repeating the same patterns.My guest is Bizzie Gold, an innovator and disruptor in the field of mental health. Bizzie and I discuss why our brains “lie,” the idea that there are three sides to every story, and how perception filters shape what leaders see, say and do.Tune in for practical insights on spotting self-deception, aligning roles to how people actually think, and taking the first steps to rewire unhelpful habits so you can lead with clarity—not just willpower.About Bizzie GoldBizzie Gold is a tech founder, behavior futurist, and industry disruptor who invented Brain Pattern Mapping—a behavior and thought prediction technology proven to be 98.3% accurate. Her proprietary system decodes the subconscious patterns that drive human perception and decision-making, providing a revolutionary alternative to traditional mental health models.She is also the #1 best-selling author in Neuropsychology for her book, Your Brain is a Filthy Liar, which exposes the hidden mechanisms that keep people stuck in cycles of sabotage, conflict, and emotional chaos. Gold’s work fuses data science, neuropsychology, and pattern recognition to deliver sustainable rewiring at scale—without the emotional or financial codependency of therapy.Website: https://bizziegold.com/LinkedIn: https://www.linkedin.com/in/bizziegold/Instagram: @bizziegoldPodcast: https://bizziegold.com/podcastIf you like this episode, here are some others you'll enjoy.The professional habits that stop you from success w/ Matt Maletich, Principal and Founder of Blue Engine Consulting: https://www.jackiehermes.com/podcast/matt-maletich Think like a CEO w/ Patrick Thean, CEO of Rhythm Systems: https://www.jackiehermes.com/podcast/patrick-theanBecome a better leader by learning how to change your mind: https://www.jackiehermes.com/podcast/learning-to-change-your-mind✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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294
On being a manager, not a therapist
This episode of The Art of Entrepreneurship is for anyone learning how to lead with empathy without carrying everyone else’s emotions.As leaders, we want our teams to feel safe, supported, and heard. But there’s a fine line between being approachable and becoming everyone’s therapist—and crossing it can leave you drained, overwhelmed and ineffective.In this episode, I share the lessons I’ve learned from both sides of that line: when I was too distant and my team thought I didn’t care, and when I was too available and found myself carrying their stress on top of my own.Tune in to learn the four ways to find the right balance in protecting your energy, supporting your team and creating space for people to feel seen without losing yourself in the process. When you show empathy with boundaries, you build trust—and that’s what sustainable leadership really looks like.If you like this episode, here are some others you'll enjoy.On being a straightforward and kind leader: https://www.jackiehermes.com/podcast/on-being-a-straightforward-and-kind-leaderGet real about managing your stress: https://www.jackiehermes.com/podcast/stress-managementBreaking the cycle of stress w/ Rachel Sanders, Founder & CEO of Rootine: https://www.jackiehermes.com/podcast/rachel-sanders-ceo-of-rootine✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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293
Building a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy
This episode of The Art of Entrepreneurship is for anyone who’s ever hit a wall in their career and wondered what it would take to rebuild something even bigger.My guest is Ilana Golan, tech entrepreneur, performance coach, and founder of Leap Academy. Ilana and I discuss her journey from the Israeli Air Force to Silicon Valley, where she learned that the biggest cost in life isn’t what you spend—it’s the money (and potential) you’re not making.Tune in for practical insights on getting leap-ready, recognizing self-imposed barriers, and creating a career that compounds over time.⭐ Feeling inspired to take your next leap? Visit leapacademy.com for Ilana’s free Career 360 training and strategy session invitation.About Ilana GolanIlana Golan is a tech entrepreneur, performance coach, and founder of Leap Academy—recognized by Inc. Magazine as one of the fastest-growing companies in the U.S. A former Israeli Air Force officer and Silicon Valley engineer, Ilana helps high performers elevate their leadership, build portfolio careers, grow their personal brands, and create meaningful impact on their own terms.Website: https://www.leapacademy.com/LinkedIn - IIana Golan: https://www.linkedin.com/in/ilanagolan/LinkedIn - Leap Academy: https://www.linkedin.com/company/leapacademy-global/Instagram: https://www.instagram.com/ilanagolanleap/YouTube: https://www.youtube.com/channel/UCLcQtEE8dmUFB-KF1NaVhVQIf you like this episode, here are some others you'll enjoy.Overcome doubts w/ Kara Goldin, Founder & CEO of Hint, Inc.: https://www.jackiehermes.com/podcast/kara-goldin-rebroadcastMy entrepreneurial journey: https://www.jackiehermes.com/podcast/my-entrepreneurial-journeyTurning pain into power w/ Gregory Proctor, management executive, entrepreneurial leader and author: https://www.jackiehermes.com/podcast/gregory-proctor✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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292
The problem with chasing the “visionary founder” myth
This episode of The Art of Entrepreneurship is for anyone who’s been told they need to be a “visionary founder”—but knows execution is where the real work happens.Today I'm talking about why being visionary without execution is wasted potential, the unsexy truth of entrepreneurship, and the habits that keep founders chasing shiny new things instead of finishing what they start.Tune in to learn how to shrink your vision into daily actions, build accountability rhythms, and measure progress—not motion—so you can actually deliver on your ideas.If you like this episode, check out these resources.What I learned from my first (vegan cookie) company (revisited): https://www.jackiehermes.com/podcast/my-first-company-revisited Becoming a successful entrepreneur: credibility, first customers, scaling & fundraising w/ Yoav Vilner, Co-founder & CEO of Walnut: https://www.jackiehermes.com/podcast/yoav-vilnerIdeas are nothing without execution (revisited): https://www.jackiehermes.com/podcast/ideas-are-nothing-without-execution-revisited ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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291
Harness your superpowers w/ Skye Waterson, ADHD strategist and founder of Unconventional Organisation
This episode of The Art of Entrepreneurship is for anyone looking for systems to help them manage when everything feels urgent or on fire. My guest today is Skye Waterson, founder of Unconventional Organisation and an implementation coach for entrepreneurs with ADHD. Skye and I discuss why high-achieving entrepreneurs often go undiagnosed, how to harness ADHD “superpowers” without getting tripped up by their shadow sides, and her step-by-step way to prioritize when you’re crunched for time.Make sure you tune in for Skye’s science-backed strategies to externalize time, focus on what’s truly urgent, and swap willpower for repeatable systems that protect your energy and fuel sustainable growth.⭐ If this resonates with you, don’t miss this free resource: DM Skye on Instagram with the word “AOE” to get her playbook!About Skye WatersonSkye Waterson is the founder of Unconventional Organisation, a multi–six-figure business dedicated to helping entrepreneurs with ADHD (or suspected ADHD) build systems that actually work for their brains. She leads a team of neurodiverse coaches who work with clients worldwide—including those with ADHD, ADD, ADHD+ASD, and chronic disorganisation—to create tailored systems that make consistency easier, reduce overwhelm, and unlock sustainable growth. Website: https://www.unconventionalorganisation.com/ LinkedIn - Skye Waterson: https://www.linkedin.com/in/skye-waterson-026286204/ LinkedIn - Unconventional Organisation: https://www.linkedin.com/company/unconventional-organisation/ Instagram: https://www.instagram.com/unconventionalorganisation/ ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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290
The poor planning of others is not your emergency
This episode of The Art of Entrepreneurship is for anyone who’s ready to stop letting chaos dictate the quality of their work.We’ve all experienced it: last-minute requests, unrealistic timelines, and the chaos that comes when others don’t think ahead. In this episode, I talk about why rushed work rarely leads to great results, how constantly scrambling chips away at your standards, and the hard truth that you get what you accept.Tune in to hear real examples of what boundary-setting can sound like, why pushing back matters, and how to reclaim your time so you stop sacrificing your happiness for someone else’s lack of planning.If you like this episode, here are some others you'll enjoy.All customers are not good customers: https://www.jackiehermes.com/podcast/all-customers-are-not-good-customersWhen is the sacrifice too much?: https://www.jackiehermes.com/podcast/when-is-the-sacrifice-too-muchThe hard way isn't always the right way: https://www.jackiehermes.com/podcast/the-hard-way-isnt-always-the-right-way ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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289
Being a multifaceted entrepreneur w/ Michael Fabiano, Chief Business Development Officer of Resonance
This episode of The Art of Entrepreneurship is for anyone who loves being an entrepreneur—and wants to be known for more than just that role. My guest today is Michael Fabiano—world-renowned opera singer, pilot, nonprofit founder, and a tech partner building a smart CRM for entertainment venues. Michael and I dig into what it means to break free from labels, why chasing multiple passions can actually make you sharper in each, and the discipline it takes to manage them all.Make sure you tune in for Michael’s insights on effectiveness, efficiency, and the pursuit of excellence over “good enough”—plus the one rule he lives by: don’t wait in line in life, move when opportunity shows up.About Michael FabianoMichael Fabiano is an international musician who has performed leading roles around the world in major opera theaters. He is the President and Co-founder of ArtSmart, a national nonprofit providing free one-to-one music mentorship for under-resourced students. He is also the Chief Business Development Officer at Resonance, a social commerce platform that provides creative professionals and organizations with the mechanism streamline operations, modernize financial systems, and grow their business. A recipient of the Beverly Sills and Richard Tucker Awards, Michael brings the same discipline, focus, and pursuit of excellence from his artistic career into his work as an entrepreneur and leader.Website: https://michaelfabianotenor.com/ Resonance: https://www.resonanceglobal.com/ ArtSmart: https://pattihuppmusic.com/foundation/LinkedIn https://www.linkedin.com/in/michael-fabiano-19a05a2b/ ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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288
Are you taking a break, or running away? 6 tips for building a life you love
This episode of The Art of Entrepreneurship is for anyone who feels conflicted when asked: do you need a vacation, or an escape?There’s a difference between running away from your life and taking a break to recharge. In this episode, I share how I’ve confused the two in the past, what it signaled about the way I was working, and the mindset shift that helped me build a life I don’t want to run from.Tune in to reflect on what a meaningful break looks like for you, and how small daily choices can build a life you truly love.If you like this episode, here are some others you'll enjoy.Driven or drained? Scaling a company without burnout: https://www.jackiehermes.com/podcast/driven-or-drainedStop being your own greatest enemy: https://www.jackiehermes.com/podcast/your-own-worst-enemyYour thoughts become your reality w/ author & health coach Justine Sloan: https://www.jackiehermes.com/podcast/manifesting-with-justine-sloan✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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287
Think like a CEO w/ Patrick Thean, CEO of Rhythm Systems
This episode of The Art of Entrepreneurship is for anyone who’s curious about what truly sets successful CEOs apart—and how to grow into the kind of leader your team needs.My guest today is Patrick Thean, bestselling author, entrepreneur, and CEO coach. Patrick founded his first company in his 20s and landed it on the Inc. 500 list, and for the past few decades he’s been coaching high-performing CEOs around the world.Patrick and I get into everything from what differentiates successful leaders, to what he’s learned about himself through decades of coaching, to the daily rhythms and practices that help CEOs build strong, successful teams.Make sure you tune in for actionable advice on humility, curiosity, feedback, and the mindset shift from doing to thinking—insights every leader can use (and a few I hadn’t heard before!).Check out Patrick’s bestselling books: https://www.rhythmsystems.com/patrick-thean/books About Patrick TheanPatrick is an award-winning entrepreneur, USA Today bestselling author and world-renowned strategy execution expert. He is the mastermind behind the Think Plan Do® process, a CEO coach, serial entrepreneur, and the co-founder of Rhythm Systems®. He speaks and writes on topics such as leadership, strategic planning, and team accountability, in addition to coaching CEOs and their executive teams.Website https://www.rhythmsystems.com/patrick-thean LinkedIn – Patrick https://www.linkedin.com/in/patrickthean/ LinkedIn – Rhythm Systems https://www.linkedin.com/company/rhythm-systems-inc/ Books https://www.rhythmsystems.com/patrick-thean/books If you like this episode, here are some others you'll enjoy.Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem: https://www.jackiehermes.com/podcast/dave-hersh-ceo-of-in-tandem Unapologetic ambition w/ Vicky Boudreau, co-founder and CEO of Heylist: https://www.jackiehermes.com/podcast/vicky-boudreau-co-founder-ceo-of-heylist Stop overworking and underliving w/ The Entrepreneur Coach Bri Seeley: https://www.jackiehermes.com/podcast/bri-seeley ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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286
What I learned from my first (vegan cookie) company (revistied)
This episode of The Art of Entrepreneurship is for anyone who needs the reminder to look back, take stock of how far you’ve come, and celebrate your wins.As part of our summer rebroadcast series, I’m revisiting the story of my very first company—a vegan cookie business I started over a decade ago. (Cookies, sounds fun! But it was hard.) I shared this story more when I first started Accelity, and going back to it now was a cool walk down memory lane.We’re so often focused on the next goal or milestone that we forget to pause and appreciate the progress we’ve made. The version of you from 10, 5, or even 2 years ago would be so proud of where you are today.Spoiler: this isn’t going to be some amazing unicorn success story, but I learned a ton from that first venture. Tune in for three important lessons on entrepreneurship.If you like this episode, here are some others you'll enjoy.Do you have founder’s syndrome? Overcoming it with Erica Rankin, founder of Bro Dough: https://www.jackiehermes.com/podcast/founders-syndrome-with-erica-rankin Hiring friends and family: https://www.jackiehermes.com/podcast/hiring-friends-and-family My entrepreneurial journey: https://www.jackiehermes.com/podcast/my-entrepreneurial-journey ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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285
Overcome doubts w/ Kara Goldin, Founder & CEO of Hint, Inc. (revisited)
This episode of The Art of Entrepreneurship is for anyone who has ever looked at a wildly successful person and thought, “They must have it all figured out.”I’m revisiting one of my favorite guest conversations with Kara Goldin, founder and CEO of Hint, Inc., and author of Undaunted: Overcoming Doubts and Doubters. Kara and I dig into the universal feeling of doubt—how it shows up even for people who seem to have “made it,” and why it never fully disappears. We talk about her journey as an “accidental entrepreneur,” how she built a $150 million company with zero experience in the beverage industry, and how she’s learned to push forward despite setbacks and imposter syndrome.Make sure you tune in for Kara’s real-world insights on facing your doubts head-on, learning from failures, and finding the courage to keep going anyway.About Kara GoldinKara Goldin is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. She has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs and EY’s Entrepreneur of the Year 2017 Northern California. She is an active speaker & writer and hosts the podcast The Kara Goldin Show where she interviews founders, entrepreneurs and other disruptors across various industries. Website: karagoldin.comLinkedIn: linkedin.com/in/karagoldinFacebook: facebook.com/KaraGoldinInstagram: @karagoldinIf you like this episode, here are some others you'll enjoy.Do you have founder’s syndrome? Overcoming it with Erica Rankin, founder of Bro Dough https://www.jackiehermes.com/podcast/founders-syndrome-with-erica-rankin How do I overcome imposter syndrome? https://www.jackiehermes.com/podcast/overcoming-imposter-syndrome Developing grit & stoicism as an underdog founder w/ Edrizio De La Cruz, author and Co-Founder & CEO of Arcus https://www.jackiehermes.com/podcast/edrizio-de-la-cruz ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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284
6 ways to persuade your prospects to buy (revisited)
This episode of The Art of Entrepreneurship is for anyone feeling the slowdown in sales and looking for real strategies to keep deals moving.As we wrap up summer, this felt like the perfect episode to revisit. Uncertainty is high, job numbers are down, and people are being extra cautious with how they spend their money. If you're feeling the pressure, you're not alone.In this replay, I’m sharing how we spotted the slowdown early and still managed to have one of our best quarters in a while. I cover six actionable ways to speed up your sales cycle, earn trust during the process, and help buyers feel confident saying yes—even when times are tough.📚 Here’s the book I mention in the episode: Pre-Suasion: A Revolutionary Way to Influence and Persuade https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01C36E2YS If you like this episode, here are some others you'll enjoy.Building and growing in a down economy w/ Mike Peregudov, Co-Founder and CEO of WhizzDear companies everywhere, sales and marketing are not about youMarketing & sales strategies to fill your pipeline in Q1
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283
Unapologetic ambition w/ Vicky Boudreau, co-founder and CEO of Heylist
This episode of The Art of Entrepreneurship is for anyone who’s navigating the challenges of raising money, growing a startup, or balancing ambition with real life.My guest today is Vicky Boudreau, the CEO and co-founder of Heylist, an influencer marketing SaaS platform. Vicky and I discuss her journey from PR agency owner to tech founder, what she saw in the influencer space that led to building Heylist, and how she raised an oversubscribed funding round—despite the tough climate for fundraising (especially for women).Make sure you tune in for a refreshingly candid look at fundraising dynamics, parenting while scaling, and what it means to protect your energy and confidence as a founder.About Vicky BoudreauVicky Boudreau is the co-founder and CEO of Heylist, a tech-driven platform transforming how brands collaborate with creators. With over 15 years of leadership in communications and entrepreneurship with her first company the PR & Marketing firm bicom, she is recognized for bridging innovation, influence, and impact. A dynamic speaker and passionate advocate for women in business, Vicky brings strategic vision and deep industry insight to every project she leads.Website: heylist.comLinkedIn: linkedin.com/in/vicky-boudreau-14762b14/Instagram: @vicky_boudreauIf you like this episode, here are some others you'll enjoy.Podcast: Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AIPodcast: Getting in front of investors + funding underrepresented founders w/ Alex Chompff, angel investor and serial entrepreneurPodcast: Is work-life balance really a thing?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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282
Remote work isn’t the problem—your leadership might be
This episode of The Art of Entrepreneurship is for any leader still trying to drag their team back into the office—or manage remote work like it’s a surveillance state.I share the policies that work for my agency, what we’ve tried (and ditched), and how leaning into trust, autonomy and clarity has led to a 4.6-year average retention rate—more than double the agency standard.Tune in to rethink what work can, and should, look like when you build a culture of trust over control.✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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281
Rethinking health w/ Chris Mirabile, founder & CEO of NOVOS
This episode of The Art of Entrepreneurship is for anyone who’s curious about longevity—or wondering if “reversing aging” is actually possible.My guest today is Chris Mirabile, founder and CEO of NOVOS, a healthtech company tackling the 12 biological causes of aging. Chris shares how surviving a brain tumor at 16 sparked his obsession with longevity—and why slowing down aging is more science than science fiction.We talk about the difference between real health and health “hacks,” the danger of going too far with biohacking, and how your biological age can shape how you think, work and lead. Plus, what Chris is doing to age 13.6 years slower than the average person.Make sure you tune in for a fresh take on optimizing your health, running a science-backed business and redefining what it means to grow older.About Chris MirabileChris Mirabile is reshaping how we think about aging—proving that healthspan and lifespan don’t have to be at odds. He’s the founder and CEO of NOVOS, a science-backed longevity platform that offers supplements, testing and education to slow biological aging. A former brain tumor survivor, Chris turned a personal health crisis into a lifelong mission: helping people live longer, healthier lives. Today, he blends biotech rigor with accessible wellness, aiming to help people live longer and better. Featured in the longevity documentary Longevity Hackers alongside Tony Hawk and Mark Cuban, Chris is a trusted voice in a field too often clouded by hype.WebsiteLinkedInInstagramXIf you like this episode, here are some others you'll enjoy.Podcast: Quit neglecting your physical health and expecting to be successfulPodcast: Don’t be a professional success & a personal mess w/ Transformation coach Alechia ReesePodcast: "If you don’t make time for wellness, you’ll be forced to make time for illness”✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.comMore about the show: www.jackiehermes.com/podcastHit me up!LinkedInInstagramTikTokWebsite
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280
On being a straightforward and kind leader
This episode of The Art of Entrepreneurship is for any leader who’s eager to become both kind and clear.Too often, kindness is mistaken for passivity—and directness for harshness. But the best leaders strike a balance. In this episode, I’m breaking down what it really means to lead with kindness and strength, based on my own growth from overly confrontational to overly cautious—and now, learning to lead with intention.Tune in to hear how embracing tact and truth can transform how you lead—and how people respond to you.If you like this episode, here are some others you'll enjoy.Podcast: How to make lasting personal and cultural change in business w/ Jenny Weeden, President of AccelityPodcast: Sometimes what you think is kind is actually the opposite—what I learned this weekPodcast: The 3 best pieces of advice I ever receivedPodcast: Take charge of your professional development w/ Jenny Weeden, VP of People Ops at AccelityPodcast: Feedback is a gift, even when it sucks✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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279
Asking the right questions w/ Holland Martini and Maria Vorovich, co-founders of GoodQues
This episode of The Art of Entrepreneurship is for anyone who’s relied on customer feedback or survey data but still felt like they were missing the full picture.My guests today are Holland Martini and Maria Vorovich, co-founders of GoodQues, the “anti-research” research company that’s turning the industry on its head. Maria and Holland share how they approach data differently—from rethinking survey design to ditching sterile, robotic language in favor of human conversations. We talk about creative ways to surface true consumer sentiment (like writing a eulogy for your favorite brand), how to ask better questions, and why outdated data can be more harmful than helpful.Make sure you tune in for fresh ideas on asking better questions, collecting honest insights, and finding data that actually drives smart decisions.About Holland MartiniHolland Martini is redefining the role of research in business, proving that data without creativity is just numbers on a page. One of the forces behind the “anti-research” research company, she has spent her career quantifying consumer perspectives—but her real mission is to infuse the field with emotional intelligence and human insight. A sought-after speaker at FastCompany, Social Media Week, and beyond, Holland challenges traditional thinking, advocating for a more empathetic and creative approach to data.About Maria VorovichSince co-founding the “anti-research” research company GoodQues in 2019, Maria has made it her mission to push the boundaries of consumer insights practices. And she’s succeeded, pioneering new approaches to research design (think: meditation) and new forms of research outputs (think: stories instead of statistics). Named one of the fastest growing companies in the U.S. by Inc Magazine in 2023, and top global market research company in 2020 and 2021 by the StartupPill, GoodQues partners with loyal clients such as P&G, PepsiCo, Adobe, Pernod Ricard and more to fuel their audience understanding.WebsiteLinkedIn – HollandLinkedIn - MariaLinkedIn - GOODQUESIf you like this episode, here are some others you'll enjoy.Podcast: Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing DirectorPodcast: Why you need an ideal customer profile—and how to make onePodcast: They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus Sheridan✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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278
10 professional bad habits it’s time to unlearn
This episode of The Art of Entrepreneurship is for anyone who feels like their own habits might be getting in the way of their success.From overanalyzing and underpreparing to blaming others and letting fear call the shots, I’m walking through 10 bad habits that I’ve seen (because I’ve committed them myself!) that can hold you back at work and in life.Make sure you tune in for a candid look at how to identify and start addressing these habits, plus tips for showing up as your best self—without burning out in the process.If you like this episode, here are some others you'll enjoy.Podcast: Do you take care of yourself? No, really?Podcast: FEAR = False Expectations Appearing RealPodcast: Apologize only when you need to—the why & how✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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277
Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing Director
This episode of The Art of Entrepreneurship is for anyone who’s struggling to get their brand to stand out in a sea of sameness—and wants to build something that actually resonates.My guest today is Stephanie Roland, Accelity’s Brand & Marketing Director. Stephanie and I discuss how to identify your buyer personas, map the buyer’s journey, conduct stakeholder interviews, and find the “winning zone” that sets your brand apart from competitors. We also talk about why most brand messaging sounds the same—and how to fix it.Make sure you tune in for practical tips on positioning your company, developing messaging that matters, and building a brand strategy that drives real results.About Stephanie RolandStephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.WebsiteLinkedInIf you like this episode, here are some others you'll enjoy.Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)Podcast: Why (and when) to rebrand your business w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.1)Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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276
You don't have to “earn” everything
This episode of The Art of Entrepreneurship is for anyone who feels like they have to “earn” doing something nice for themselves.I’ve been thinking a lot about how often we deny ourselves basic pleasures—rest, new clothes, time to just chill—because we feel like we haven’t worked hard enough to deserve them. In this short solo episode, I’m sharing how that mindset shows up in my own life, especially as a mom, business owner, and partner.Make sure you tune in if you need a reminder (like I did) that you don’t have to justify taking care of yourself. You’re allowed to rest. You’re allowed to buy the damn clothes. You’re allowed to put yourself first.If you like this episode, here are some others you'll enjoy.Podcast: Do you take care of yourself? No, really?Podcast: Take your PTO! What I learned from time away from my businessPodcast: Stop being your own greatest enemy✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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275
How to grow and exit—again and again w/ Lior Weinstein, serial entrepreneur & Founder of CTOx
This episode of The Art of Entrepreneurship is for anyone who wants a repeatable process for building and scaling companies.My guest today is Lior Weinstein, serial entrepreneur and Founder of CTOx. Lior and I discuss where entrepreneurial drive comes from, how to create a predictable process for growth, why micromanagement fails, and what he optimizes for first when building a business (spoiler: it’s not efficiency).Make sure you tune in for insights on building systems that scale, creating an environment where growth is inevitable, and leading in a way that attracts top talent.About Lior WeinsteinLior Weinstein is a serial entrepreneur and strategic catalyst specializing in digital transformation. He helps CEOs of 8- and 9-figure businesses separate signal from noise so they can use AI to drive new value creation, increase velocity, and leverage untapped opportunities. Lior is a tactical turnaround specialist with deep practical expertise in leadership, marketing, and software engineering. He rapidly distills complex strategies and accessible opportunities into a practical, actionable, and future-resilient road map. Lior has built and sold multiple technology companies and holds multiple machine learning and AI patents. His life purpose is dissolving people’s barriers to action so they can drive impact and pursue happiness.WebsiteLinkedInIf you like this episode, here are some others you'll enjoy.Podcast: A founder’s guide to exit planning w/ Kison Patel, CEO of DealRoomPodcast: Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AIPodcast: Learning what’s on the other side of failure w/ serial entrepreneur Chris Harder✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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274
The buyer’s journey is not linear
This episode of The Art of Entrepreneurship is for anyone out there trying to build an effective marketing strategy but feeling stuck in the outdated funnel mindset.I’m sharing what I’ve been talking about with clients (and thinking about constantly): how today’s buyers actually behave. They’re doing their own research, bouncing between channels, and making decisions on their terms—not following some perfect linear path we mapped out.Tune in for real advice on how to meet your buyers where they are, build foundational content that works, and create brand awareness that actually leads to results.➡️ Here’s the episode I mention with They Ask, You Answer author Marcus Sheridan: https://www.jackiehermes.com/podcast/marcus-sheridan If you like this episode, here are some others you'll enjoy.Podcast: They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus SheridanPodcast: Activating the buyer’s journey w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 2)Podcast: Influence: 6 ways to persuade your prospects to buy
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273
Activating the buyer’s journey w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 2)
This episode of The Art of Entrepreneurship is for anyone who wants to build a marketing plan that actually walks the walk through every stage of the buyer’s journey.In part 2 of our conversation, I chat with Stephanie Roland and Michael Ray, lead strategists at Accelity, to map out what it really takes to create marketing that works from first impression to closed deal, and beyond. We dig into what marketers need to consider at each phase of the buyer journey—from building awareness campaigns that actually resonate (spoiler: it starts with empathy, not asks), to guiding your audience through the consideration stage with smart, targeted strategies. They explore how trust and proof points play a critical role in influencing decisions, how to tailor your approach to emotional versus tactical buyers, and how to create low-lift but high-impact conversion moments. From aligning with sales to crafting transparent demos, this episode is packed with ideas you can use to start building a marketing plan that connects—and converts.About Michael RayMichael is the Strategic Marketing Director at Accelity, where he's spent almost four years helping companies build interconnected marketing and advertising strategies that build brands and deliver leads. With more than fifteen years of strategy and advertising experience, he works to build innovative and creative, data-driven strategies for clients and also specializes in tracking, reporting, and optimization of their campaigns. About Stephanie RolandStephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.WebsiteLinkedIn – MichaelLinkedIn – StephanieIf you like this episode, here are some others you'll enjoy.Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)Podcast: The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.2)Podcast: Why most marketing programs fail✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com
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ABOUT THIS SHOW
Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I’m your host, Jackie Hermes.Listen in as I share all the mistakes I’ve made and, more importantly, what I’ve learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. I’ll be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful.This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you’ll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't
HOSTED BY
Jackie Hermes
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