The Breaking and Entering Show

Goldman Sachs and Bain Capital just led an investment in an AI marketing startup — a signal of where the money thinks marketing is going and fast.In the WORLD FAMOUS TWO MINUTE DRILL: Goodby Silverstein won Rao's creative AOR tasked with turning a beloved pasta sauce into a full-on iconic Italian food brand — their words, and we believe them. Hellmann's put up an edible billboard. Budweiser's 150th birthday summer campaign is running and it is flag-heavy. And Omnicom collapsed 180 and adam&eveDDB New York into a brand new agency called Lola USA — bringing the globally beloved Lola brand stateside for the first time, led by CEO Agathe Guerrier and CCO JD Jurentkuff, with Porsche, adidas, Molson Coors, JetBlue, and Disney already on the roster.First on the show: John McKelvey and Luke McKelvey — Co-Founder CCO and Co-Founder CEO of an award-winning independent agency — join us for a look inside what it actually takes to build and run a shop doing work for Nike, Beats, Rocket, Poppi, and iShowSpeed.Then Kathleen Braine, CMO of 818 Tequila and KHLOUD — two Kardashian/Jenner family brands. She joins us to talk about what it looks like to market both, and the just-announced strategic partnership between 818 and Sazerac, which gives the brand national scale and expanded distribution. Celebrity-founded brand to legitimate spirits player — this is that story.And to close: Ed East and Piet Southey of Billion Dollar Boy — Ad Age's Social Media and Influencer Agency of the Year. Nearly $70 million in revenue in 2026, up from $34 million in 2024. 300+ campaigns, 2,500 creators, 4 billion impressions, 42 markets. The numbers are real and we get into how they built it.

A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning.In the WORLD FAMOUS TWO MINUTE DRILL: High Noon is looking for a new creative agency — Preacher is the incumbent. WPP just won consolidated global creative and production for Henkel Consumer Brands. Coors Light is going all in on the World Cup with a new summer campaign starring Andrés Cantor, the most iconic voice in soccer broadcasting. Expedia tapped iShowSpeed for a new collab. And Omnicom posted Q1 revenue of $6.2 billion — more than $2.5 billion more than the same quarter last year. With IPG now fully integrated, they delivered 3.9% organic growth and margins expanding to 14.8%. The new Omnicom is operational and it is large.First on the show: Bridget Jewell, Head of Social at McCann and one of the most decorated social creative leaders in the industry. She leads global social for Mastercard across 100+ markets, was the inaugural winner of Adweek's Social Team of the Year, and has 50+ awards including Cannes, Clios, D&AD, and Webbys. We talk about what's actually working in social right now.Then Dan Salkey, Co-Founder of Small World, joins us to break down Entertain or Die 3.0 — the third edition of his annual report ranking 100 brands across 16,200 US consumers on how well they entertain. Top performers: Dr. Squatch, BuzzBallz, and LEGO. The core thesis is simple and it's proving out: entertainment-first brands are outperforming everyone else.Jack Byrne and Jordan Zwang, Co-Founders of Spectra, join us next. They built Sidetalk, the NYC viral street show. They're Forbes 30 Under 30. And now through Spectra they run social for NBA teams, Fanatics, and more — building the next generation of social-first entertainment IP.And to close: Natalie Lennox, Executive Director of Strategy at Apollo Partners. She repositioned Delta from airline to experience brand, was the first marketing hire at Feather during Series B, and led Atolla through acquisition by Function of Beauty. She just joined Apollo Partners and joins us to talk about what brand transformation actually looks like.

Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Station Partners, he's back in the restaurant world. We have a lot to say about this.In the WORLD FAMOUS TWO MINUTE DRILL: WPP reported Q1 revenue down 6.7% — in line with guidance and part of CEO Cindy Rose's Elevate28 stabilization plan. Worth noting: she skipped the earnings call. The NFL Draft brought brand moments — Heinz officially drafted a 57th pick and Fernando Mendoza posted on LinkedIn. Budweiser just dropped "Let It Pour" with Erling Haaland and Jürgen Klopp for the FIFA World Cup — rolling out across 40 countries, created by Grey Global, and set to Joe Cocker's Feelin' Alright The Fallon agency temporarily renamed itself "Runkel" this week to honor Stacy Runkel, their 34-year longest-serving employee, as she heads into retirement. Spotify and Peloton announced a new partnership.First on the show: Myra Nussbaum, VP of Global Brand at Moen and House of Rohl. Former CCO and President at Havas Chicago, ECD at Leo Burnett, and — fun fact — the person who gave Geno his first creative agency job. She's here to talk about Moen's new campaign and what it looks like to bring a creative agency mindset to the client side.Then Isha Nicole, SVP of Creative and Strategy at Ross, and Omid Amidi, CCO of McKinney, join us together to talk about "Kismet" — Ross's micro-drama campaign. By 2026 the US will account for 50% of all micro-drama revenue outside China, hitting $1.5 billion. This format is moving fast and Ross is in it.Josh Line, CMO of Yahoo, joins us next. He launched Paramount+, rebranded ViacomCBS into Paramount Global, helped drive Yellowstone to the number one show on television, and now he's trying to reignite a 30-year-old internet brand. Yahoo's comeback story is real and we get into it.And to close: Gary Vaynerchuk and Ryan Harwood join us on the launch of Tamara Group — a new VaynerX venture named after Gary's mother, led by Ryan, and already signed Ulta Beauty and PetSmart. Publisher instincts meets agency execution. Built for the attention economy.

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