Fernando Machado to Chipotle, Gary Vaynerchuk & VaynerX Launches Tamara, & Budweiser's World Cup episode artwork

EPISODE · Apr 28, 2026 · 1H 52M

Fernando Machado to Chipotle, Gary Vaynerchuk & VaynerX Launches Tamara, & Budweiser's World Cup

from The Breaking and Entering Show · host Breaking and Entering Media

Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Station Partners, he's back in the restaurant world. We have a lot to say about this.In the WORLD FAMOUS TWO MINUTE DRILL: WPP reported Q1 revenue down 6.7% — in line with guidance and part of CEO Cindy Rose's Elevate28 stabilization plan. Worth noting: she skipped the earnings call. The NFL Draft brought brand moments — Heinz officially drafted a 57th pick and Fernando Mendoza posted on LinkedIn. Budweiser just dropped "Let It Pour" with Erling Haaland and Jürgen Klopp for the FIFA World Cup — rolling out across 40 countries, created by Grey Global, and set to Joe Cocker's Feelin' Alright The Fallon agency temporarily renamed itself "Runkel" this week to honor Stacy Runkel, their 34-year longest-serving employee, as she heads into retirement. Spotify and Peloton announced a new partnership.First on the show: Myra Nussbaum, VP of Global Brand at Moen and House of Rohl. Former CCO and President at Havas Chicago, ECD at Leo Burnett, and — fun fact — the person who gave Geno his first creative agency job. She's here to talk about Moen's new campaign and what it looks like to bring a creative agency mindset to the client side.Then Isha Nicole, SVP of Creative and Strategy at Ross, and Omid Amidi, CCO of McKinney, join us together to talk about "Kismet" — Ross's micro-drama campaign. By 2026 the US will account for 50% of all micro-drama revenue outside China, hitting $1.5 billion. This format is moving fast and Ross is in it.Josh Line, CMO of Yahoo, joins us next. He launched Paramount+, rebranded ViacomCBS into Paramount Global, helped drive Yellowstone to the number one show on television, and now he's trying to reignite a 30-year-old internet brand. Yahoo's comeback story is real and we get into it.And to close: Gary Vaynerchuk and Ryan Harwood join us on the launch of Tamara Group — a new VaynerX venture named after Gary's mother, led by Ryan, and already signed Ulta Beauty and PetSmart. Publisher instincts meets agency execution. Built for the attention economy.

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Fernando Machado to Chipotle, Gary Vaynerchuk & VaynerX Launches Tamara, & Budweiser's World Cup

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