The Creative Drive

NFL linebacker Eric Kendricks joins The Creative Drive to talk about his lifelong obsession with cars, from Fox Body Mustangs, Porsche GT3 RSs and Honda CRXs to why more NFL players are getting deep into automotive culture. In this episode: Growing up as a real car enthusiast before the NFL Learning to work on project cars himself Why 90s cars are undervalued right now NFL players and drifting culture Social media, authenticity, and building community through cars Why he wants to become a host and creator himself This isn’t just another celebrity car interview — it’s a conversation about identity, passion, and the people who move car culture forward. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/erickendricks/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #RACER #CreativeDrivePodcast  #CarCulture     #CreativeDrive #EricKendricks #CarCulture #NFL #JDM #FoxBody #CRX #AutomotivePodcast

From calling Vaughn Gittin Jr. “Mr. Plow” after a full-send collision to breaking down what really separates drivers, creators, and brands—this is an unfiltered episode of the Creative Drive with Formula Drift emcee, Jarod DeAnda.  We get into iconic moments, behind-the-scenes stories from Formula Drift, and what it actually takes to stand out in a world where everyone’s chasing attention. Jarod has been there and done it. With legends like Ken Block to creators building their own lanes, the real lesson is simple: Be authentic—or get left behind. Topics covered: – Formula Drift moments and turning controversy into culture – The most technical drivers in Formula Drift – How does Jarod prepare for big gigs like Goodwood or the X games.  – Media, creators, and the future of car culture – Why authenticity beats everything If you’re into motorsports, content creation, or just building something real—this one’s for you. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/jaroddeanda Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #sendit #formuladrift #RACER #CreativeDrivePodcast  #CarCulture     

In this episode of Creative Drive, we sit down with Mazen Fawaz, Chief Strategy Officer at Singer Vehicle Design—the company redefining what a Porsche can be. Singer is certainly not about horsepower, lap times, or chasing records. It’s about something far more obsessive: beauty, craftsmanship, and the driving experience. Our host Taro Koki and Maz speak about.. What actually makes a Singer different Why they don’t care about being the fastest The reality of building cars at extreme quality How Singer went from 5 cars… to years-long waitlists The future of Willow Springs International Raceway and why it matters for car culture We also dive into the business behind Singer, the challenges of manufacturing at a boutique scale, and what it takes to build a brand that enthusiasts truly believe in. Singer is about how cars, culture, design, and obsession come together to create something timeless. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/singervehicledesign Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #singervehicledesign #porsche #willowsprings #RACER #CreativeDrivePodcast  #CarCulture     

In this special episode of Creative Drive, we sit down with Tatsuru Ichishima, the founder of Spoon Sports — one of the most iconic names in the world of Honda tuning and JDM car culture. Ichishima-san started SPOON in 1988 with a simple philosophy: make Honda cars faster without sacrificing reliability. What began as grassroots racing and homemade parts eventually became a globally respected tuning brand known for its distinctive blue and yellow race cars and legendary Honda performance engines. In this conversation, recorded in Tokyo, we dive deep into the history of SPOON and the early days of Japanese car culture. Topics in this episode include: • The early days of racing Honda production cars • How SPOON began as a small race program • The rise of Honda tuning culture in the 1980s and 1990s • Why endurance racing shaped SPOON’s engineering philosophy • How SPOON engine kits spread around the world before the internet • The unexpected role of the Macau Grand Prix in growing the brand globally • The origins of SPOON’s famous blue and yellow color scheme • Thoughts on the future of car culture and motorsports From racing motorcycles in the 1970s to building one of the most respected performance brands in the world, Ichishima-san shares the story behind a company that helped define the golden era of Japanese tuning. If you love Honda, JDM history, racing, and automotive entrepreneurship, this is an episode you won’t want to miss. Subscribe for more conversations with the creators shaping car culture. Listen to Creative Drive on all podcast platforms https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/roundcatgarage/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #spoonsports #typeone #honda #jdm #RACER #CreativeDrivePodcast  #CarCulture      Website: racer.com

In this episode of the Creative Drive, we talk with Mickey Andrade about finally entering the Skyline world after years of admiration, starting not with an R34, but with an R32 — and how a business acquisition helped kickstart a serious JDM collection. We dive into: • The surreal feeling of seeing R34s legally in the U.S. • Starting a Skyline journey with the R32 • Why every car in the collection is white • The influence of Japanese car culture icons like Taniguchi • The inspiration behind building a monochromatic car collection From spending some time in Japan to building a stateside collection, this conversation is about influence, aspiration, and how early 2000s JDM culture leaves a permanent mark. Because sometimes it’s not just about owning the car — it’s about honoring the vision that inspired you in the first place. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/roundcatgarage/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #throtl #roundcatgarage #skyline #gtr #RACER #CreativeDrivePodcast  #CarCulture     

Zack Klapman, co-host of The Smoking Tire and host of the RACER Creator Awards, joins The Creative Drive podcast to talk all things cars, moving to LA from Colorado to be on TV and the evolution of automotive content. In this episode, Zack shares: How his writing and podcasting career prepared him to host shows and tackle press cars How Tom Segura helped triple their revenue Interviewing Steve Dinan, Gale Banks and Jerry Seinfeld Wild experiences with Hagerty Rated, riding shotgun with FD champion Dai Yoshihara The hardest cars to review (fast wagons, M5 Touring, GT3 RS) and dream cars that would “bankrupt you emotionally” King of the Hammers behind-the-scenes: rock crawling, RV towns, nighttime madness, and total chaos Matt and Zack are going racing with Cleetus McFarland in the Freedom 500 Insights into LA car culture, creator & brand trends, and the cars that are “boostin’ it” right now From laughs to lessons, Zack dives deep into creative drive, car culture, and extreme motorsports — giving you a candid look at what fuels him as a creator in the automotive world. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/directorlukeh/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #RACERCreatorAwards #RACER #CreativeDrivePodcast  #CarCulture     

Director Luke Huxham joins Creative Drive for a wide-ranging conversation shaped by nearly two decades living and working in Japan. From street drifting and underground scenes to large-scale cultural events, Luke shares an insider’s view of how Japanese car culture has evolved—and why it’s far from fading. The episode digs into Luke’s path through automotive filmmaking, documenting builders and drivers, and eventually creating his own events that spotlight culture as much as cars. He talks candidly about the realities of organizing Japan Car Week, collaborating with long-standing community figures, and building spaces that give both creators and car owners something new to experience. Luke also opens up about the mindset required to pursue bigger creative swings, including feature films, in an industry where there’s rarely room for permission. If you don’t believe you can do it, he says, step aside—someone else is ready to try. This episode is about conviction, community, and why car culture continues to thrive when people are willing to put in the work. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/directorlukeh/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #RACERCreatorAwards #RACER #CreativeDrivePodcast  #CarCulture  

Fresh off her monumental win of the 2025 Women in Motorsports MX-5 Cup Scholarship, 19-year-old Charlotte Traynor joins The Creative Drive podcast from the PRI Show! Charlotte opens up about her unconventional journey into racing—from a family of pilots to a competitive gymnast—and the moment she knew a race car was her calling. She details how a chance encounter led her to the Mazda MX-5 Cup, a highly competitive and strategic series under the IMSA banner. This episode dives into: - What the $100,000 scholarship means for her 2026 season in the Mazda MX-5 Cup. - Dealing with the pressure of racing, battling imposter syndrome, and finding resilience after hearing from trailblazers like Lynn St. James. - Her dedication to intense physical training in the Arizona heat and professional sim racing to achieve her ultimate goal of racing a prototype car in the WeatherTech Championship. - Why she is committed to sharing her real, unvarnished story with fans to break the "robot" race car driver mold and inspire the next generation. - Her drive to become the first female driver to win a Mazda MX-5 Cup race. Follow Charlotte Traynor's journey: - Instagram: https://www.instagram.com/charlottetraynor_ - TikTok: https://www.tiktok.com/@charlottetraynor37 - YouTube: https://www.youtube.com/@charlottetraynor_ To learn more about Mazda: https://bit.ly/4ax7TrK #racer #podcast #creativedrive #mazda #mx5cup #motorsport #autoracing #charlottetraynor #tarokoki

Join us on Creative Drive as we sit down with Shea Holbrook, owner of BSI Racing and star of the Amazon series First to the Finish. Shea opens up about the raw, behind-the-scenes reality of professional motorsports, the challenges and rewards of being a female team owner, and the journey of creating a team that develops the next generation of talent. From her surprise call to Daytona to candid moments in the MX-5 Cup paddock, Shea shares how grit, authenticity, and perseverance have shaped her career—and how those same principles guide her mentorship of young drivers. In this episode, you’ll learn: - How Shea got involved in the Amazon series and the real story behind the cameras - The importance of authenticity in racing and in life - What it takes to succeed as a female team owner - Insights into driver development and the MX-5 Cup racing scene - The personal philosophy that drives Shea’s creation of BSI Racing To learn more about Mazda: https://bit.ly/49b0DQ3 - Follow BSI Racing: https://www.instagram.com/bsi_racing/ - Follow Shea Holbrook: https://www.instagram.com/sheaholbrook/ #racer #podcast #creativedrive #mazda #mx5cup #motorsport #autoracing #sheaholbrook #tarokoki

Stuntwoman. Drifter. Formula DRIFT Prospe competitor. Content creator. Zandara Zee Kennedy has done it all—and she’s just getting started. From jumping off buildings in blockbuster movies like Deadpool and X-Men to mastering precision drifting on tracks across North America, Zee shares her journey of taking risks, chasing her passion, and building a career in stunts and motorsports. In this episode of Creative Drive, we dive into: How Zandara turned stunt work into a career in drifting The realities of racing, car builds, and self-funded adventures Lessons learned from Formula DRIFT and working in the film industry Her passion project combining travel, cars, and culture Tips for women breaking into motorsports and stunts If you’ve ever wondered what it takes to live life on the edge—on set or behind the wheel—this is your front-row seat. Follow  Zee Kennedy: Instagram: https://www.instagram.com/zeedrives/ https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #Zeedrive #RACER #stuntwomen #formuladrift #drifting #CreativeDrivePodcast  #CarCulture

Host Taro Koki from the Creative Drive sits down with creative polymath Rod Chong — filmmaker, agency leader, ex-Need for Speed creative director, and partner at Race Service — for a deep, inspiring conversation on creativity, AI, motorsports, and building world-class teams. Rod shares the story of his winding creative journey: from art school to music videos, into video-game culture, to launching the globally influential Speedhunters, and now shaping the future of automotive culture at Race Service. - Why not giving the answer makes teams stronger - How Race Service built its “creative squad” model - The power of authentic community in the car world - The coming wave of AI disruption — and why humans still matter more than ever - The future of motorsport entertainment and augmented reality - The shrinking gap between sim racing and real-world driving - How creatives can stay inspired and avoid burnout - The skills young (and stalled) creatives really need today If you’re a creator, filmmaker, motorsport fan, or someone navigating the fast-changing world of AI and culture — this one is for you. Rod Chong is the former Creative Director for Need for Speed, founder of Speedhunters, and now Partner & Chief Creative Officer at Race Service, where he blends automotive culture with art, fashion, film, and technology. He’s worked with Ferrari F1, Porsche, AMG, McLaren, Michelin, and more. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #RACERCreatorAwards #RACER #RACESERVICE #CreativeDrivePodcast #CarCulture

Learn more: awards.racer.com  https://offers.racer.com/subscribe for RACER+ and magazine offer! The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing, Filmmaking & Coffee Culture** On this episode of *The Creative Drive*, we sit down with **Erich Joiner** — acclaimed commercial director, race car driver, car collector, and founder of Goodboybob Coffee — for an incredible conversation that bridges **motorsports, Hollywood, and creativity**. Erich shares the *untold behind-the-scenes story* of working on the new **Formula 1 movie** with **Brad Pitt**, **Lewis Hamilton**, and **director Joseph Kosinski (Top Gun: Maverick)**. From building and driving an **LMP1 Le Mans car converted into a camera car** to filming during real Formula 1 races at Silverstone and IMSA races at Daytona, Erich reveals how they captured the most realistic racing footage ever put on screen — and what it was like working under tight FIA windows with hundreds of thousands of fans watching. We also dive into his creative journey — from directing iconic car commercials to turning his love of coffee into an award-winning global brand. If you’re passionate about filmmaking, motorsports, or the creative process behind big ideas, this episode is a must-listen. 🎙️ **In this episode:** * How Erich Joiner helped shoot the Brad Pitt F1 movie * Building a 235-mph LMP1 camera car for real racing scenes * Working with Mario Andretti, Lewis Hamilton, and Jerry Bruckheimer * How the FIA gave Hollywood 11-minute windows to film at live F1 events * The art of blending real racing with cinematic storytelling * From director to coffee entrepreneur: the story of GoodboyBob Coffee 🚗 *The Creative Drive* is presented by **RACER** — the home of motorsports culture, creators, and innovation. 👉 **Subscribe** to The Creative Drive for more conversations with the most creative minds in automotive, motorsport, and media. 🎧 Available on Spotify, Apple Podcasts, and YouTube. #CreativeDrive #RACER #ErichJoiner #BradPittF1Movie #Formula1 #Filmmaking #Motorsport #JosephKosinski #JerryBruckheimer #CarCulture #BehindTheScenes

Auto shows are evolving — and the LA Auto Show might be leading the charge. In this episode, we sit down with David Fortin, VP of Marketing for the LA Auto Show and Automobility LA, to talk about why the RACER Creator Awards is a perfect fit for the LA Auto Show and how car culture is shifting from static displays to full-blown cultural experiences. From influencer collaborations and immersive experiences to live content and creator partnerships, this is where cars meet culture — and where the next generation of fans and brands connect. 🏁 Learn more: awards.racer.com  https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #RACERCreatorAwards #LAAutoShow #CreativeDrivePodcast #Racer #AutoMobilityLA #CarCulture

Rock crawling champion, Monster Jam driver, and YouTube host Nicole Johnson has done it all — literally. She’s flipped, caught fire, and driven off 12-foot cliffs, all in pursuit of mastering every machine she can get her hands on. In this episode of Creative Drive, Nicole joins host Taro Koki to talk about her fearless off-road career, the transition from competition to content creation, and her hit YouTube series https://www.youtube.com/@NicoleJohnsonsDetour. They dive into what it takes to stay authentic, creative, and driven in today’s digital world. How Nicole’s insane off-road skills translate to storytelling on YouTube The real mechanics (and mindset) behind rock crawling Why she believes in driving everything https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #NicoleJohnson  #MonsterJam  #CreativeDrivePodcast  #Racer  #OffRoad  #WomenInMotorsport  #CarCulture

Dustin Williams is one of the most recognized creators in the JDM and automotive scene, but his story starts far from Tokyo’s mountains and Fuji Speedway. From growing up in Mississippi and considering a career in law enforcement, to taking the leap into content creation and eventually building his dream R34 GT-R in Japan, Dustin’s journey is all about passion, persistence, and chasing what feels impossible. In this episode of The Creative Drive, host Taro Koki sits down with Dustin to talk about: His early influences from Fast & Furious and Japanese car culture The risks of leaving a stable career path to pursue YouTube full time Building cars at legendary Japanese tuning shops like Midori Seibi Competing in motorsports, from Time Attack to One Lap of America Growing Legends Media and the business side of being a creator The responsibility of influence and advice for the next generation of car YouTubers Whether you’re into drifting, time attack, or just dream of owning a JDM icon, Dustin’s story proves you’re always one video away from changing your life. Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #CreativeDrive #DustinWilliams #JDM #CarCulture #Motorsport

From the underground streets of SoCal to the global stage, RJ de Vera has been at the heart of tuner culture’s biggest moments. In this episode of The Creative Drive, we dive into his journey from shaping Super Street magazine, to consulting on the original Fast & Furious, to influencing the industry at SEMA and Meguiar’s. RJ shares untold stories, behind-the-scenes insights, and how tuner culture went mainstream. This conversation is packed with history, strategy, and inspiration from one of the scene’s true pioneers. 0:00 Cold Opening RJ de Vera 0:02:00 RJ and Taro met as RJ was coming off of consulting for The Fast and the Furious? 0:02:50 RACER+ Promotion 0:09:50 No one expected The Fast and the Furious to be the franchise it became 0:11:45 Consulting for brands like American Racing and building Roja Motorsports wheels 0:13:30 First sponsorship from Acura to go racing 0:15:50 Old school racing. We figured it out by blowing up stuff 0:19:00 RJ helped Dai Yoshihara when he was just started out in the US 0:22:00 Consulting for Valvoline and becoming an influencer 0:26:00 How did Keiichi Tsushiya got involved with Drifting 101 Valvoline 0:33:30 Transitioning to a corporate job at Meguires 0:40:00 YouTube, brand deals and being an early brand ambassador 0:44:00 Racecar drivers leveraging social media  0:45:00 How RJ became VP of Marketing at SEMA 0:51:00 SEMA's legislative work 01:05:35 Rapid Fire with RJ de Vera Don’t forget to like, comment, and subscribe for more deep dives into the people driving car culture forward. Follow RJ here! https://www.instagram.com/rj_devera/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Listen to the full episode on Spotify, Apple, or wherever you get your podcasts. #CreativeDrive #CarCulture #AutomotivePodcast #fastandfurious #rjdevera #sema #paulwalker #drifting #influencer

Le Mans class winner and TV host Justin Bell joins Creative Drive to share stories from racing at a high level and making the transition to media. From winning on the track to co-hosting with Tommy Kendall, Justin reveals what it takes to bring personality, humor, and insider knowledge to motorsports coverage. 0:00 Justin Bell Intro 02:00 Formula 1 podcast, Drive to Wynn is on it's 3rd year and going strong.  07:30 Justin Bell pushed Creator Drive podcast host, Taro Koki down the Corkscrew at Laguna Seca 09:50 Justin Bell on the Indy Car Series 17:00 Justin Bell on Pratt Miller's mind blowing abilities and NASA 19:20 Monaco and other favorite races to experience 20:45 Growing up as Derek Bell's son 28:40 Standing on the podium with his father at Le Mans 31:00 Transitioning as a racecar driver to TV talent 37:15 Being an entertaining interviewee as a racing car driver helped  41:30 Starting the Torque Show with Jason Jacobson 46:20 Justin on automotive journalism vs creators 51:50 F1 Gunther Steiner, Drive to Survive and swearing 53:10 Justin Bell should do an alternative cast on RACER 55:35 Rapid Fire with Justin Bell 58:00 Who's Boostin it? with Justin Bell Don’t forget to like, comment, and subscribe for more deep dives into the people driving car culture forward. Follow Justin Bell here! https://www.instagram.com/justinbellTV Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Listen to the full episode on Spotify, Apple, or wherever you get your podcasts. #justinbell  #drivetowynn  #formula1podcast  #formula1  #CreativeDrive  #CarCulture  #racecommentator  #AutomotivePodcast #racing #motorsport #RACERpodcast  

Visit brettkingdesign.com for limited exclusive Brett King Design Canvas Project 01 MERCH In this episode of The Creative Drive with Taro Koki, renowed helmet designer Brett King from Brett King Design reveals the inspiration, process, and philosophy behind the Canvas Project — a groundbreaking approach to helmet art where, for the first time, there's no input from a client. Just pure artistic vision. The Canvas Project 001 is not a commission. It's an art project done on a helmet as the canvas.  We dig into the design, the business, the challenges of working with clients, and how collaborations in motorsport gear are evolving — with appearances from Preston Folkestad of Simpson Performance Products. 0:00 Intro  3:30 What is the Canvas Project by Brett King Design? 5:45 RACER+ and RACER Magazine Ad: Racer.com/bundle 8:00 Breaking boundaries in helmet design 12:37 Inspiration behind the Canvas Project 001 15:50 The revealing of the Canvas Project 001 helmet by Brett King Design 17:08 Process of creating the Canvas Project 001 helmet 24:20 Starting as creative director at Felt Bicycles 27:20 Challenges of the business 30:15 How to handle mpossible clients 32:15 How long did it take to complete the Canvas Project 001 38:02 The new Stilo ST6 helmet 41:07 Canvas Project 01 limited edition merch launch  42:45 Rapid Fire with Brett King 47:07 Who's Boostin' it with Brett King 55:54 Preston Folkestad from Simpson Performance Products 59:15 Working with Stilo, RaceQuip, Hans, Simpson brands at Holley 01:04:30 Stilo Italian high end helmet brand with roots in rally racing 01:07:00 How the collab with Brett King happen?  01:13:30 How do Holley brands think about collaborations? 01:19:50 Who's Boostin' it with Preston Folkestad from Simpson 01:25:20 What's Preston Folkestad's creative drive?

Note: We experienced some technical difficulties with the audio in this episode. While it may not meet our usual quality standards, we didn’t want to let that stop us from sharing this great conversation. Thanks for your patience—and we appreciate you sticking with us! Amber Bernstein aka Kill.Bambi: The Car Girl DJ Taking Over Twitch & the Streets On this episode of Creative Drive, we sit down with the multi-talented Amber Bernstein, better known as Kill.Bambi—a true force in the worlds of car culture, music, and gaming. From her modified Audi R8 to streaming to thousands on Twitch, Amber has crafted a bold personal brand that’s turning heads and inspiring a new wave of creators. 0:00 Intro 02:50 How Kill Bambi got into cars 04:20 The story behind her Audi R8  How car culture and gaming overlap in her life What fuels her creativity as a DJ and content creator Her approach to audience growth, platform strategy & staying authentic Advice for creators trying to break into cars, gaming, or both Sub to RACER Magazine and RACER+ app at https://offers.racer.com/bundle A rapid-fire round of car vs. culture questions “Who’s Boosting It” — her pick for an underrated creator or brand worth watching Don’t forget to like, comment, and subscribe for more deep dives into the people driving car culture forward. Follow Kill Bambi https://www.instagram.com/kill.bambi/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Listen to the full episode on Spotify, Apple, or wherever you get your podcasts. #KillBambi #AmberBernstein #AudiR8 #CreativeDrive #CarCulture #TwitchStreamer #DJLife #WomenInMotorsports #GamingAndCars #CarGirl #AutomotivePodcast

In this episode, The Creative Drive dives into the world of Christopher Bowes, the visionary behind Subaru's Launch Control, the long lasting YouTube series that reshaped how fans experience factory-backed motorsports. From his early inspiration to founding Bowes Media Inc., Chris shares how he blends storytelling craft with emotional authenticity — creating work that goes beyond cars and competition. We explore the evolution of Launch Control, from its original pitch to its current home on the RACER Network, and how Chris navigates the high-stakes balance between access, vulnerability, and compelling narrative. He opens up about the creative battles he’s fought, the pressures of working under tight deadlines, and the moments that nearly broke him — but made the story worth telling. This is an episode about vision, integrity, and building legacy through motorsports storytelling. 0:00 Cold Opening to Chris Bowes Launch Control Producer Interview on The Creative Drive 01:52 Christopher Bowes from Bowes Media on The Creative Drive Podcast 06:14 RACER Network Promo Clip Visit RACER.com to subscribe 07:13 How Launch Control with Subaru started 13:00 Drive to Survive is successful because the non-motorsport fan can get behind the show 14:00 Rally is the hardest motorsports to film and produce 22:25 Subaru gives Chris absolute creative freedom to produce Launch Control 26:50 Biggest challenge of continuing a show for more than a decade 31:30 Launch Control on RACER Network and the impact of the internet 34:35 Bowes Media has expanded as a business working for brands like Red Bull 37:25 Brands and qualitative storytelling  39:00 Subaru and their brand heritage 45:30 Launch Control is created by a small and nimble team 48:00 How to start out as a creative on a rally documentary team 50:50 Subaru's racing cultural project coming up in the future 54:00 Rapid Fire with Chris Bowes 01:00:00 Who's Boost'n it with Chris Bowes 01:06:07 What's Chris Bowes' creative drive? Follow Chris Bowes Instagram: https://www.instagram.com/bowesmediainc Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Listen to the full episode on Spotify, Apple, or wherever you get your podcasts. Sub to RACER Magazine and RACER+ app at https://offers.racer.com/bundle #TheCreativeDrive #bowesmedia #rally #CarCulture #launchcontrol #subaru #subarurally #ContentCreators #Motorsports #RACERPodcast #rallycars #rallyracing

In this episode of The Creative Drive, we’re joined by Ryan Millen — off road racer and member of one of America and New Zealand's most iconic racing families. Son of Rod Millen and brother to Rhys Millen, Ryan has forged his own path from formula cars to rally stages, winning in the American Rally Association, working with brands like Toyota along the way and now desert racing in trophy trucks.  We get into Ryan’s unique journey, the pressures and perks of a legendary last name, and how he blends performance with personality in the age of motorsports storytelling. From his take on off-road racing to content strategy for modern drivers, this conversation is packed with insight, humor, and a look into what keeps Ryan creatively driven. Watch or listen now.  0:00 Cold opening 1:00 Host Taro Koki Introduces Ryan Millen 01:45 What the last name Millen means 03:33 Sponsor message 04:27 How Ryan Millen started rally racing 08:00 What's so difficult about desert racing? 12:00 Growing up on Pikes Peak 14:30 Toyota rally sponsorship and Two Roads to Baja 17:10 Racing Porsches in Siberia 18:15 Rally racing Toyota RAV4 25:00 What it was like having a girlfriend as a co-driver 28:33 Creating content and being a racecar driver 30:15 Father Rod Millen lived in the golden era of rally 31:45 Racing with Terrible Herbst spec trophy trucks  37:30 Almost getting run over at Baja 500 39:45 Innovation in desert racing actve dampers and 4 wheel drive  44:40 Difference between Dakar and Baja racing 47:40 Off road racing promotion landscape 52:45 Rapid Fire with Ryan Millen 57:10 Ryan Millen thinks Who's Boost'n It 01:01:20 Ryan Millen's Creative Drive Follow Ryan Millen Instagram: https://www.instagram.com/ryan_millen_ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts  Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network  Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Listen to the full episode on Spotify, Apple, or wherever you get your podcasts. Sub to RACER Magazine and RACER+ app at https://offers.racer.com/bundle #TheCreativeDrive #ryanmillen #rally #CarCulture #desertracing #baja1000 #rodmillen #ContentCreators #Motorsports #toyota #RACERPodcast #trophytrucks #offroadracing #CarBuilders

Host Taro Koki interviews one of the most fearless innovators in car culture: Bisi Ezerioha of Bisimoto Engineering. You might know him for his viral 1,000-horsepower minivan, electric Porsche 935 builds, or wild collaborations with brands like Hyundai, Honda, and Porsche — but there’s way more to his story. In this episode, Bisi shares how he went from pharmaceutical scientist to full-time tuner and performance visionary. We dive into his engineering mindset, why content is critical for modern builders, and how electrification is transforming the tuning world. This episode of The Creative Drive is sponsored by Honda, click to learn more: https://bit.ly/4e82HdD 0:00 Intro 02:10 Who is Bisi Ezerioha? 04:54 Sponsor message 05:53 Bisi went to college for chemical engineering at 15 years old 07:20 Moving to the US and being exposed to street racing 11:05 Early days of import drag racing in Honda Civics 17:00 From home garage to RS Machine 19:00 Nopi thought Bisi as cheating and making his own fuel with scent 24:35 Bisimoto's concept of Reliability vs Power 27:30 Working as a pharmaceutical rep and the genesis of Bisimoto 34:00 Building first Honda CR-Z SEMA Project Car 37:00 Porsche Cayman R center seat 44:39 Bisi on becoming an EV believer 01:00:00 2025 SEMA Build 01:01:35 Porsche K3 EV Inspired by Group 5 Team Gozzy 935 01:04:10 Creating content for Tech Tuesday lead to being on Myth Busters 01:05:50 Where is Bisimoto going? 01:09:00 The Creative Drive Rapid Fire 01:12:20 Who's Boostin' It? 🔗 Follow Bisi Ezerioha Instagram: @bisimoto Website: https://bisimoto.com Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Listen to the full episode on Spotify, Apple, or wherever you get your podcasts. 📺 Watch full episodes + behind-the-scenes at youtube.com/@racerpodcasts Sub to RACER Magazine and RACER+ app at https://offers.racer.com/bundle #racer #podcast #thecreativedrive #tarokoki #bisiezerioha #bisimoto #evtuning #carculture #electricporsche #jdm #engineering #contentcreators #motorsports #hyundai #honda #customcars #carbuilders

In this episode of The Creative Drive, host Taro Koki sits down with the one and only Larry Chen. Larry is one of the most iconic and influential automotive photographers and content creators in the world today. Known for his unmistakable style, relentless work ethic, and deep love for car culture, Larry has become the go-to visual storyteller for some of the biggest names in motorsports and the aftermarket world. Starting from humble beginnings shooting cars on the streets of Los Angeles, Larry turned his passion into a career by mastering the craft of automotive photography — capturing not just cars, but the spirit behind them. His work spans every corner of the car world: from grassroots drift events to the global stage of Formula Drift, from SEMA builds to Pikes Peak, from classic JDM icons to electric hypercars. He is the official photographer for Formula Drift, a Canon Explorer of Light (one of the most prestigious honors in the photography world), and a creative force behind brands and countless OEM and aftermarket brands. If you’ve seen a jaw-dropping rolling shot, an epic drift angle frozen in time, or a SEMA build immortalized before it hit the floor — chances are, Larry Chen was behind the lens.   This episode of The Creative Drive is sponsored by Honda, click to learn more: https://bit.ly/4dSgEMK   0:00 Intro 01:12 Taro Koki intro to Larry Chen on the Creative Drive 02:15 Larry Chen on Air Water Luftgekuhlt and Jeff Zwart 05:02 Sponsor message 06:45 Larry Chen on how to shoot Air Water Luftgekuhlt 08:11 Larry Chen on being inducted to the Formula Drift Hall of Fame 14:45 Larry Chen wishes Jeff Zwart was his dad 16:35 Larry Chen on his new book Life At Shutter Speed by Carrara Media carrarabooks.com 22:35 Larry Chen on being in front of the camera and 1M followers on Instagram 25:30 Larry Chen on Asian representation 30:00 BMW E3 M3 7 Eleven race car  31:15 Larry Chen on Pikes Peak International Hill Climb 28:10 Larry Chen on Ken Block 42:30 Getting stopped by cops during a shoot 48:50 Larry Chen on video projects like Hagerty's  51:10 Larry Chen on legacy automotive media and 54:59 Formula 1 Drive to Survive spawning racecar drivers and car enthusiasts 58:00 Driving at Ebisu Circuit Spring Matsuri 01:00:00 Larry Chen on running a media business 01:01:45 Larry Chen on working with brands 01:06:00 Creative Drive Rapid Fire with Larry Chen 01:11:17 Who's Boosting It? with Larry Chen 01:15:00 Larry Chen's Creative Drive is Life Fulfillment  Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Available on Spotify, Apple Podcasts, and everywhere you listen.

In this episode of Creative Drive, we sit down with Kenji Sumino from GReddy Performance Inc., the U.S. division of Japan's Trust Company Ltd., based in Irvine, California. Under his leadership, GReddy has become a prominent name in the automotive aftermarket industry, specializing in performance parts for Japanese vehicles, including turbochargers, exhaust systems, and electronics. Sumino has played a pivotal role in adapting GReddy's offerings to the U.S. market, focusing on developing products tailored for left-hand-drive vehicles and popular American models. His efforts have helped GReddy navigate challenges such as the 2008 financial crisis and evolving emissions regulations, ensuring the company's resilience and continued relevance in the tuning community. Sumino is deeply involved in car culture. He has collaborated with notable figures like Fast & Furious Tokyo Drift actor, Sung Kang on his famous Fugu Z(Nissan 240Z), Dai Yoshihara on projects such as an 800-horsepower R33 Nissan Skyline GT-R. Additionally, his meticulously built 1990 Honda Civic hatchback, known for its attention to detail and performance, was even immortalized as a Hot Wheels collectible. Sumino's commitment to the automotive world extends to preserving and promoting tuner culture, ensuring that the passion for performance and customization continues to thrive in the modern era. FFollow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts   Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG:   https://www.instagram.com/ racer_network   Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Available on Spotify, Apple Podcasts, and everywhere you listen. #GReddy #CreativeDrive #CarCulture #RACER #JDM #tuning #fuguz

In this episode of Creative Drive, we sit down with award-winning motorsport photographer Jamey Price to explore what it takes to freeze speed, emotion, and intensity in a single frame. From F1 paddocks to IMSA and WEC endurance races around the world, Jamey shares his journey into motorsports photography, his creative process under pressure, and what it's like living life behind the lens on the global racing circuit. 📸 Topics we cover: How Jamey got his start in racing photography Techniques for shooting motion, emotion, and pure chaos Life on the road, favorite tracks, and staying creatively sharp How social media and the creator economy are changing photography What it’s really like shooting inside Formula 1 Advice for aspiring motorsport creatives If you love racing, storytelling, or photography—this one’s for you. 🔔 Don’t forget to like, subscribe, and share. Follow RACER on YT: / @racer.hq Follow RACER.Podcasts on IG: / racer.podcasts Follow RACER.HQ on IG: / racer.hq Follow RACER Network on IG: / racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ #JameyPrice #CreativeDrive #MotorsportPhotography #F1 #EnduranceRacing #CarCulture #RACER #DriveToSurvive

Get NordVPN at http://www.nordvpn.com/RACER  Robert Wickens’ return to racing was nothing short of incredible—and behind it was a groundbreaking piece of tech built by Bosch. In this episode of Creative Drive, we sit down with Brooke Bond, Operations & Marketing Lead at Bosch Motorsport North America, to talk about how their team developed tech that helped Wickens get back on track after his life-changing accident at the 2018 Pocono 500. The engineering challenges behind the project Bosch's role in performance and enthusiast car culture How Bosch is connects with the future generation. This is a powerful conversation about innovation, inclusion, and the soul of motorsport—you won’t want to miss it. The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. 👉 Subscribe for more conversations with the people shaping the future of car culture. #RobertWickens #BoschMotorsport #CreativeDrive #MotorsportInnovation #AccessibilityInRacing #CarCulture #RACERpodcasts #IMSA

In this episode of The Creative Drive, we sit down with Doug O’Donnell, IMSA Brand & Marketing Communications at IMSA and former marketing leader at the San Antonio Spurs, to talk about what it takes to grow and modernize motorsports for a new generation of fans. Doug shares insights from his NBA days, lessons in brand storytelling, and how IMSA is building emotional connections with fans, manufacturers, and partners. How IMSA is marketing differently from traditional sports The role of creators and digital content in motorsports Brand partnerships and storytelling across racing ecosystems What the NBA taught him about audience engagement Why the future of motorsport is more interactive, inclusive, and digital The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. #CreativeDrive #IMSA #DougODonnell #MotorsportMarketing #NBAtoIMSA #CarCulture #RacingIndustry #SpursMarketing

Shelby Hall is an off-road racer, automotive enthusiast, and content creator, best known for her achievements in off-road endurance racing and her role as an ambassador for Ford Performance. She is the granddaughter of legendary off-road racer Rod Hall, a Hall of Fame inductee known for his dominance in events like the Baja 1000. Carrying on her family’s racing legacy, Shelby has competed in events such as the Rebelle Rally, a grueling all-women’s navigation challenge, and has worked with brands like Ford to promote vehicles like the Bronco. Beyond racing, she shares her experiences as a creator, blending storytelling with a passion for adventure and automotive culture. The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].   #CreativeDrive #podcast #shelbyhalloffroad #shelbyhall #rodhall #rally #offroad

Ed Justice Jr. is a well-known figure in the automotive and motorsports industry, recognized for his work as the President and CEO of Justice Brothers, Inc., a company specializing in high-performance automotive additives, lubricants, and car care products. He is also a respected historian, broadcaster, and photographer, with deep ties to racing culture and a passion for preserving motorsports history. Justice Brothers has been involved in motorsports sponsorships for decades, supporting teams across NASCAR, IndyCar, and other racing series. Ed Justice Jr. himself is a regular voice in the automotive media space, having hosted radio shows, conducted interviews with legendary figures in racing, and contributed to various publications. His extensive industry knowledge and family legacy make him a key figure in both the business and storytelling sides of automotive culture. The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].   #CreativeDrive #podcast #edjusticejr #nascar #sponsorship #justicebrothers #indy500 #indycar

This podcast is brought to you by https://nordvpn.com/racer Use coupon code - "racer" to get up to 80% off + 4 extra months on selected 2-year plans.  Matt Farah, a pioneer in the automotive YouTube and podcasting space, joins the Creative Drive podcast to discuss the evolving landscape of content creation. We dive into why he believes AI will negatively impact creators and how that influenced his decision to start Westside Collector Car Storage. From his early days in automotive media, how he started The Smoking Tire podcast, to launching DRIVE, to his thoughts on the future of digital content, Matt shares valuable insights on how he's adapted to change in a rapidly shifting industry. Matt is currently also Editor-at-Large, with Road & Track. Watch now and subscribe for more conversations with top automotive creators and industry leaders. The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].   #CreativeDrive #thesmokingtire #mattfarah #podcast 

In this episode of The Creative Drive, we sit down with legendary filmmaker, photographer, and race car driver Jeff Zwart to explore his incredible career in storytelling, advertising, and motorsports. From directing Super Bowl commercials to dominating Pikes Peak, Jeff shares insights into his creative process, passion for Porsche, and the future of filmmaking. We Cover: 🎬 Super Bowl Commercials & Porsche Ads – The creative process behind legendary campaigns like "Kills Bugs Fast", "Eats Corvettes for Lunch", and "There Is No Substitute". 🏔 Pikes Peak & Racing – The most intense moments from Jeff’s multiple victories on the mountain. 🚗 Porsche Culture & Popularity – Why Porsche remains one of the most beloved brands among enthusiasts. 🎮 Forza, Tanner Foust & Coaching – Jeff’s experiences working with top drivers and his thoughts on the future of automotive technology. 🎓 His Journey to Storytelling – From studying to be a vet to co-founding RACER Magazine and becoming an icon in automotive media. The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].   #CreativeDrive #jeffzwart #porsche #pikespeak #commercials #luftgekuhlt

Dai Yoshihara was street drifting as a hobby in the mountains of rural Tokyo when a friend of a friend hit him up to go drifting in California. He had never competed in a Japanese drifting event and somehow ended up in the US as a professional drift racer. A few months later, he had sponsors and became one of the star drivers of the growing professional drift organization, Formula D. He won the Formula Drift overall championship in 2011 as the first Japanese driver in the Discount Tire Falken Tire S13. He has stayed in the US and made a career not only as a professional drift driver but a time attack champion, endurance race car driver and Pikes Peak unlimited class champion. He also stunt drives for Hollywood movies like Gran Turismo.  The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].   #CreativeDrive #daiyoshihara #drifting #pikespeak #formuladrift

In this episode, we sit down with Jesse Iwuji, a true trailblazer in motorsports and beyond. From playing Division-1A college football to rising through the ranks as a Lieutenant Commander in the U.S. Navy Reserve, Jesse is now the only current NASCAR national-level driver serving in the military. His journey is one of resilience, service, and breaking barriers—both in business and on the track. As a champion for diversity in NASCAR, a two-time Diverse Driver of the Year Award winner, and an advocate for giving back to those in uniform, Jesse’s story is nothing short of inspiring. He just announced his strategic alliance with DGM Racing for the 2025 NASCAR Xfinity Series season. This partnership, formed alongside Pro Football Hall of Famer Emmitt Smith and entrepreneur Matt Casto, marks Jesse Iwuji Motorsports' return to full-time racing since 2022. With Chevrolet power and a shared vision for growth, this collaboration aims to maximize on-track performance and expand opportunities in the sport. Details here:https://www.nascar.com/news-media/2025/02/11/jesse-iwuji-motorsports-joins-forces-with-dgm-racing/ The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].   #CreativeDrive #JesseIwuji #NASCAR #Motorsports #Leadership #DiversityInRacing

Sean Klingelhoefer is a commercial and editorial photographer, artist and car enthusiast. We discuss his personal journey starting out as a staff photographer for Super Street and becoming a photo journalist for Speedhunters. He has shot commercially for various automotive brands such as Porsche, Volvo, Honda/Acura, Cadillac and many more. Sean has also shot for RACER magazine.  The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #RACERCreator #photography

 "RACER20" for 20% off at http://www.carrarabooks.com! Ryan Zummallen is the founder and president of Carrara Books and author of The Cult of GT-R.  Sam Mitani is the former International Editor at Roa & Track and the author of the Prototype Trilogy. The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #RACERCreator #gtr  

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with a key figure in the racing world which took place at the PRI Show in Indianapolis in December of 2024.  The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #JimLiaw #PerformanceRacingIndustry #FormulaDrift #Motorsports #RacingIndustry

Paul Taublieb is a multi Emmy-winning filmmaker renowned for his work in action sports and motorsports. He has directed and produced numerous feature documentaries, television series, and viral videos. His notable works include "Unchained: The Untold Story of Freestyle Motocross", "Blink of an Eye" and his latest film "Pay Dirt:The Story of Supercross" comes out in theaters in January, 2025.  "Pay Dirt: The Story of Supercross," is a documentary that delves into the world of Supercross racing. Narrated by Academy Award-nominee Josh Brolin, the film features prominent figures in the sport, such as Jeremy McGrath, Ricky Carmichael, and Brian Deegan. It premiered at the Newport Beach Film Festival on October 19, 2024. paydirtthemovie.com Follow @paydirtthemovie on IG and X/Twitter The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #racerpodcasts #paydirt #supercross #monsterenergy

In this episode of The Creative Drive, we sit down with Suellio Almeida to explore his inspiring journey from sim racing to becoming a real-world race car driver, winning the 2024 Radical North America Championship and recently signing with Bryan Herta Autosport to compete in the IMSA Michelin Pilot Challenge. Suellio shares how virtual racing fueled his passion for motorsports, the challenges he faced along the way, and how he uses his platform to inspire the sim racing and motorsports communities. If you're passionate about sim racing, motorsports, or making your dreams a reality, this is an episode you won't want to miss! The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #racerpodcasts #suellio #simracing

In this episode, host Taro Koki interviews Bobby Akin, a seasoned television and content marketing executive with deep roots in motorsports. Bobby’s multifaceted career spans professional racing, media ventures, and contributions to the motorsports community. Growing up as the son of legendary racer Bob Akin, Bobby shares how his upbringing influenced his path from the track to a successful career in media. He delves into the creation of Mechanical Rabbit Productions and notable projects like the Back on Track docuseries, offering a unique behind-the-scenes perspective. Bobby also reflects on his racing achievements, including iconic events like the Rolex 24 at Daytona and Watkins Glen, while providing valuable insights into brand collaborations, the evolving creator economy, and RACER’s new initiatives. Additionally, he shares his thoughts on current motorsports trends and his experiences working with stars like Patrick Dempsey and Keanu Reeves. This episode is a masterclass in blending passion, creativity, and business within the motorsports and media landscape. The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #racerpodcasts 

Michael Alan Ross is an automotive author, photographer and filmmaker. His recent book Porsche Outlaws Stuttgart Hot Rods is a visually captivating book that dives into the subculture of Porsche enthusiasts who defy convention. The book celebrates the creativity and individuality of those who modify classic Porsche cars, turning them into unique "outlaws." Featuring stunning photography by Ross and stories of these passionate builders, the book explores the craftsmanship, innovation, and rebellious spirit that define this niche of automotive culture. It showcases a range of customized Porsches, from subtly enhanced to radically reimagined, offering readers an intimate look at the artistry and engineering behind these iconic machines. #porsche #outlaw #hotrod #CarCulture The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #racerpodcasts 

Join us as we chat with HondaPro Jason, the ultimate Honda enthusiast and advocate! From his passion for Honda culture to insider knowledge of the brand’s latest innovations, discover what drives his love for all things Honda. #HondaProJason #HondaLife #CarCultureThe Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #racerpodcasts #sema #hondaprojason #honda

In this podcast interview, we dive deep into the mind of Chris Stewart, the visionary founder of GRIDLIFE, the one-of-a-kind motorsports and music festival. From its grassroots beginnings in 2013 to becoming a cultural phenomenon, GRIDLIFE has redefined what it means to experience racing, music, and community. Chris's upbringing and the inspiration behind creating GRIDLIFE. The unique blend of motorsports and music — where Time Attack meets EDM.The philosophy behind GRIDLIFE and its focus on sportsmanship. How GRIDLIFE engages a diverse audience of motorsports enthusiasts and music fans. Chris’s vision for the future of GRIDLIFE and its lasting impact on motorsports culture. Whether you're a car enthusiast, a music lover, or someone curious about the intersection of these two vibrant worlds, this conversation offers an inside look at how GRIDLIFE is breaking boundaries and creating a movement. 👉 Follow GRIDLIFE: Website: grid.life Instagram: @gridlifeofficial YouTube: GRIDLIFE The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected].  #thecreativedrive #racerpodcasts #sema #GRIDLIFE #musicfestival  

Host Taro Koki welcomes NASCAR pit reporter, former Top Gear USA, Floor is Lava host and overall awesome car guy, Rutledge Wood to The Creative Drive podcast. This recording took place during the 2024 SEMA Show where Rutledge was part of the unveiling of several project cars for Toyota. They touch on the Supra Bird which was inspired by Richard Petty, the Toyota Drift Truck and many other vehicles which were on display at the largest aftermarket show in the world. They also talk about the Toyota Celebrity Race at the Long Beach Grand Prix where Rutledge first got to race over a decade ago. Taro and Rutledge also get into how Top Gear USA came about and deep dive into the art of pit lane reporting like you've never heard before! This is one episode you will not want to miss! The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys. Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at [email protected]. #thecreativedrive #racerpodcasts #rutledgewood #topgearusa #toyota #SEMA #Nascar

Meet the founders of Built By Legends, the groundbreaking restomod project that's redefining iconic Japanese tuner cars from the '80s and '90s. Masa Kuji and Katsu Takahashi, two lifelong car enthusiasts with a shared passion for Japanese automotive culture. Raised overseas (Masa in Canada and Katsu in the UK and Australia), they bring a unique global perspective to their mission of restoring and reimagining Japan's most legendary cars. From their early days at co-founding GTChannel and Best Motoring International with RACER's Creative Drive host Taro Koki, to founding Built By Legends, their journey is fueled by a love for cars, a dedication to craftsmanship, and a vision to bridge Japan’s rich tuning heritage with the rest of the world. Join us to listen to their incredible story on how they’re bringing Japanese classics to life for a new generation of enthusiasts. #thecreativedrive #racerpodcasts #skylinegtr #builtbylegends #mines #skyline

In this special SEMA episode of The Creative Drive, host Taro Koki sits down with Tanner Foust—professional racing driver, stunt performer, and TV host—to explore his incredible career in motorsports and beyond. From his early days on the track to becoming a household name in drifting, rallycross, and stunt driving, Tanner shares behind-the-scenes stories from iconic projects like the Hot Wheels stunts, going up against his idols in the Race of Champions and working on stunts for blockbuster movies like John Wick 4. Learn how he balances his passions for racing and storytelling, the lessons he's learned along the way, and his insights into having a creative mind to sell your brand.

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. George shares his perspective on redefining the Racer brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate. With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field—where it’s headed and its potential role in brand development. George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape.

We dive into the world of Drive to Survive with Will Buxton as Taro Koki sits down to discuss the hit series that’s transformed Formula 1's global appeal. They touch on everything from how Will got started with Drive to Survive, the nuances of filming F1 drivers, and the challenges of balancing new fan expectations with traditional F1 culture. We cover the surprising travel hotspots on the F1 circuit, and what it’s like interacting with drivers after highlighting their moments on screen. The good and bad of social media, the nuances of connecting with both US and global fans, and Will's unique journey that inspired the New York Times bestselling book GRAND PRIX: An Illustrated History of Formula 1. Plus, Taro and Will dive into the latest on the racing scene: Does Lando have a shot at unseating Max? Could Lewis return to the top? And who’s looking promising as the next big name in F1? Tune in for an insider’s take on the creative process, life on the F1 circuit, and the evolution of Formula 1 fandom worldwide.