The Dentalpreneur Podcast w/ Dr. Mark Costes

PODCAST · business

The Dentalpreneur Podcast w/ Dr. Mark Costes

The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com

  1. 1000

    2509: The New Rules of Selling a Dental Practice

    On today's episode, Dr. Mark Costes sits down with Brannon Moncrief of McLerran & Associates to unpack the current state of dental practice transitions, valuations, and DSO affiliation. Brannon explains the key differences between doctor-to-doctor sales and DSO deals, including when a smaller practice may be better suited for a private buyer and when a larger, multi-provider practice may benefit from exploring the DSO route. They also discuss why younger dentists are selling earlier than previous generations, how inflation and staffing pressures are impacting EBITDA, and what sellers need to understand about cash at close, deal structure, platform opportunities, strategic buyers, and recap potential. Brannon also emphasizes the importance of having the right sell-side advisor to avoid bad actors, protect long-term outcomes, and make sure the deal aligns with the doctor's personal and professional goals. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dentaltransitions.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  2. 999

    2508: How to Build a Practice That Runs Without Chaos

    On today's episode, Dr. Mark Costes and Ashlee Hirschfeld kick off a back-to-basics conversation on operational systemization and why even experienced practice owners need to revisit the fundamentals. They break down how DSN's belt system measures practice growth across culture, leadership, systemization, and overhead, then dig into what it really takes to build strong organizational charts, effective operations manuals, and simple protocols that create consistency without overwhelming the team.  The episode also explores the power of difficult conversations, how to spot recurring breakdowns in the practice, and practical ways to get the team bought into systems that make the business healthier, more scalable, and less dependent on the doctor.   Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  3. 998

    2507: Making Clear Aligners Profitable for General Dentists

    On today's episode, Dr. Mark Costes sits down with Dr. Ben Miraglia, VP of GP Clinical Education at CandidPro, to explore how general dentists can successfully integrate clear aligners into everyday practice. Dr. Miraglia shares how his background in restorative and implant dentistry led him to clear aligners, and why an expansive, non-extraction approach helped him eliminate common frustrations like excessive IPR, too many attachments, poor tracking, and difficult finishes.   They discuss how CandidPro's orthodontist-led treatment planning, remote monitoring, AI-supported tracking, and reduced chair time can make aligner therapy more predictable, profitable, and enjoyable for both doctors and patients. Dr. Miraglia also explains why clear aligners should be a team sport, how to improve patient compliance, and why GPs should start with simple cases before moving into more advanced treatment. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.candidpro.com/dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  4. 997

    2506: From the First Call to a Lifelong Patient Relationship

    On today's episode, Dr. Mark Costes joins Joshua DeVries on The Patient Experience Blueprint to discuss how dental practices can create more intentional, human-centered systems that build trust and improve case acceptance. Mark shares lessons from his unconventional path into dentistry, the failures that shaped his approach to practice ownership, and why clinical skill alone is not enough to create a thriving, patient-centered business.  They explore how trust starts with the team, why every patient touchpoint matters, and how practices can use systems without becoming cold or robotic. Mark also breaks down the importance of mapping the patient journey, improving communication at each transition, focusing on retention as much as acquisition, and creating a culture where patients feel cared for rather than processed. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://intiveo.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  5. 996

    2505: The Smart Way to Add a Specialist

    On today's episode, Dr. Mark Costes answers listener questions in this Ask Mark Anything segment, covering everything from adding specialists to protecting profitability during expansion. He breaks down how to evaluate the true cost per procedure before bringing in a specialist, why top-line revenue does not always translate into practice value, and how to calculate whether keeping specialty procedures in-house is actually profitable.  Mark also discusses scaling revenue versus improving profitability, the importance of tracking attrition and reactivation, and why patient experience remains essential for retention. He closes with practical advice on associate ramp-up timelines, the "valley of death" production range, mentorship, and where to save money during buildouts without sacrificing long-term efficiency. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  6. 995

    2504: The Conversations That Save Associate Relationships

    On today's episode, Dr. Mark Costes is joined by Dr. Summer Kassmel to unpack one of the most common frustrations in dental practice ownership: the disconnect between owner doctors and associate doctors. They discuss why owners often expect associates to think, work, and hustle the same way they do, and why that assumption can quickly create misalignment, resentment, and underperformance.   Summer shares how to define expectations before hiring, ask better questions during interviews, clarify non-negotiables, and create a stronger onboarding process that gives associates a real path to success. They also talk through what to do when the relationship is already strained, including how to take ownership, reset expectations, discuss financial goals, and have direct conversations without creating defensiveness. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  7. 994

    2503: Why Merchant Fees Are Draining Dental Practices

    On today's episode, Dr. Mark Costes sits down with Chris Sands, co-founder of Crown Card Services and Pro-Fi 20/20, to unpack the often-overlooked world of credit card processing fees in dentistry. Chris explains how merchant fees quietly chip away at profitability, EBITDA, and even practice valuation, while sharing why more dental offices are exploring compliant surcharge programs to recover 70–90% of card fees.  They also dive into the difference between rates and fees, the importance of PCI compliance, state-by-state surcharge restrictions, and how PPO contracts may create additional challenges for practices trying to pass fees along to patients. Chris also breaks down why software integration can come with a massive hidden cost, how bridge solutions may help practices avoid inflated processing rates, and why startups and first-time buyers may have an advantage by implementing these systems from day one. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://crowncardservices.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  8. 993

    2502: How to Prepare Your Practice for Partnership Part 2

    On today's episode, Dr. Mark Costes is joined by Dr. Ben Kacos and Dr. Bill Keith for part two of their conversation on preparing a dental practice for partnership. They get tactical about the steps owners should take before entering a process, including cleaning up the books, separating personal and business expenses, identifying legitimate add-backs, and understanding how normalized profitability impacts valuation.  The group also discusses capital expenditures, debt structure, merchant fees, financing fees, and why every dollar saved can multiply significantly in a future transaction. They close by exploring how teams can benefit from partnership through improved health insurance, training, HR support, and carefully structured equity or incentive opportunities for key team members. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  9. 992

    2501: The Backup Plan Every Dentist Should Think About

    On today's episode, Dr. Mark Costes sits down with Dr. Wayde Elliott, a former dentist whose clinical career ended suddenly after a neck injury during a crown prep forced him out of practice. Wayde shares his journey from barely making it into dental school to owning a successful practice for 20 years, and how a patient planted the seed that eventually led him into self-storage development.  He and Mark discuss the golden handcuffs of dentistry, the importance of disability insurance, and why dentists need to think beyond income generated solely by their own two hands. Wayde also breaks down why self-storage can be a compelling real estate asset class, including its recession resistance, low labor demands, tax advantages through cost segregation, and potential for strong investor returns. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.storeit.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast  

  10. 991

    2500: 2500 Episodes and the Team Behind the Mic

    On today's episode, Dr. Mark Costes celebrates a major milestone for the Dentalpreneur Podcast: 2,500 episodes. Broadcasting from Thrive Live 2026 in Las Vegas, Mark sits down with Steve Hollingsworth, owner of EnLightning Media and the producer, editor, media director, and behind-the-scenes force who helps keep the podcast running five days a week without missing a post. Steve shares his journey from making skateboarding videos as a teenager to working in broadcast, aerial cinematography, live streaming, and eventually building a media business that now supports Dentalpreneur and dental practices across the country.  Mark and Steve pull back the curtain on the systems, team, and strategy required to produce consistent long-form, medium-form, and short-form content at scale, while also discussing why organic content has been one of the biggest drivers of growth for the Dental Success Companies. They reflect on the power of education-based marketing, the reach of the podcast around the world, and the people who make the entire operation possible. Tune in to the full conversation for a behind-the-scenes look at the Dentalpreneur Podcast! EPISODE RESOURCES https://enlightningmedia.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast  

  11. 990

    2499: The Hidden Revenue Leaks AI Can Help Dental Practices Fix

    On today's episode, Dr. Mark Costes welcomes Max Shore from Lassie to explore one of the most frustrating and overlooked areas in dentistry—revenue cycle management. They discuss why billing, collections, and insurance follow-up remain such major pain points for practices, how AI is beginning to automate repetitive financial workflows, and what it takes to build a system that improves accuracy, speeds up collections, and reduces administrative burden.  Max also shares insights from working with thousands of practice owners, along with Lassie's bigger vision for the future of dental billing, insurance verification, and practice finance automation. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES lassie.ai/dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  12. 989

    2498: Smart Money Moves for Dentists in Uncertain Times

    On today's episode, Dr. Mark Costes welcomes Matt Mulcock of Dentist Advisors for a wide-ranging conversation about the financial realities dentists are facing right now. They discuss consumer confidence, economic uncertainty, tax planning, retirement strategies, Roth conversions, donor-advised funds, and what it really takes to build long-term wealth while still enjoying life along the way.   Matt also shares how Dentist Advisors is expanding its support for dentists across every stage of their career, from new grads to practice owners preparing for major transitions. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dentistadvisors.com/lp/book-free-consultation-dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  13. 988

    2497: How to Keep Producing When Hygiene Hits Capacity

    On today's episode, Dr. Mark Costes sits down with Dr. Addison Killeen and Ryan Gross to unpack what practice owners can do when hygiene is full, staffing is tight, and growth starts to stall. They explore how to shift marketing toward higher-value patients such as emergency, implant, sedation, and full-mouth reconstruction cases, while creating systems that keep doctor production strong even when hygiene becomes the bottleneck.   The conversation also highlights insights from Addison's new Complete Dental Hygiene Manual, including practical ways to optimize hygiene operations, navigate staffing shortages, and rethink growth strategy in today's dental economy. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  14. 987

    2496: The Implant Workflow That Cuts Chaos and Callbacks

    On today's episode, Dr. Mark Costes sits down with Dr. Taher Dhoon and Dr. Dan Briskie of the Colorado Surgical Institute to break down what it really takes to manage surgical implant cases the right way from evaluation through long-term maintenance. They dive into practical pre-op and post-op protocols, medication strategies, patient communication systems, suturing tips, and ways to reduce unnecessary follow-up visits while improving outcomes.  The conversation also covers healing abutments versus cover screws, incision management, immediate loading philosophy, and how better workflows can create a smoother experience for both the patient and the practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.coloradosurgicalinstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  15. 986

    2495: Building a Dental Empire Without Losing Your Purpose

    On today's episode, Dr. Mark Costes sits down with Dr. Collin Myrick to talk about his journey from dental school graduate during the chaos of 2020 to building a fast-growing dental organization in Northwest Florida. Collin shares how an early mentor helped steer him away from medicine and toward dentistry, where he found the perfect blend of hands-on healing, entrepreneurship, and family-centered balance. He also opens up about buying his first small-town practice, scaling from a single four-operatory office into a multi-location group, and why faith, service, and long-term vision remain at the center of every decision he makes. Mark and Collin also dive into the realities of leadership, culture, and growth at scale. They discuss the importance of mission, vision, and core values, how to attract the right people, and why meaningful community impact can become a practice's greatest competitive advantage. From Give Kids a Smile Day to building an organization where team members feel connected to a bigger purpose, this conversation is packed with insight for dentists who want to grow without losing sight of what matters most. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://defuniakspringsfamilydental.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  16. 985

    2494: Your Professional Journey

    On today's episode, we're featuring Dr. Mark Costes' live talk from ASDA 2026, where he delivers a powerful and deeply personal message to dental students about resilience, failure, and redefining success. Mark shares his journey from being rejected by 20 dental schools to eventually building multiple practices and a thriving career, emphasizing that his greatest lessons came from mistakes—not easy wins.  He challenges the traditional definition of success in dentistry, highlighting the dangers of burnout and the importance of mastering not just clinical skills, but also business, leadership, and self-awareness. Through his "Four Futures" framework, he explains why true fulfillment comes from balancing mental health, relationships, physical well-being, and financial success. This talk is both a reality check and an inspiring roadmap for young dentists looking to build a career that offers not just income—but freedom and purpose. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast  

  17. 984

    2493: The Secret to Growing Without Losing Control

    On today's episode, Dr. Mark Costes answers powerful questions from high-level operators in this Ask Me Anything session, focusing on the real challenges of scaling dental practices. He dives into overcoming founder dependency, building a strong executive team, and creating systems that drive accountability without sacrificing culture.  Mark also shares practical strategies for adding production days without burning out your team, structuring lean and profitable schedules, and transitioning out of the day-to-day firefighting role. From leadership development to operational efficiency, this episode is packed with actionable insights to help practice owners grow sustainably while maintaining control and clarity. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  18. 983

    2492: What Separates Good Implant Dentists From Great Ones

    On today's episode, Dr. Mark Costes is joined by Dr. Tom Fow and Dr. Dan Briskie to discuss dental implant complications and how to avoid them. They cover case selection, patient health, surgical technique, prosthetic planning, primary stability, drilling mistakes, cover screw risks, pterygoid implants, and reducing cantilevers in full arch cases. The conversation highlights how better planning, communication, and understanding of biology and biomechanics can help clinicians reduce failures and create more predictable implant outcomes. Enjoyed this conversation? Take it further. Everything Dan and Tom talked about in this episode — complications, case planning, drilling protocols, cover screws, pterygoids — is exactly what we dig into at the CSI Implant Complications Course in San Diego. This is where Dan and Tom open up their real case files, walk you through what went wrong, and give you the frameworks to handle it confidently in your own practice. May 28-29, 2026 | San Diego, CA Save 20% with code COMPLICATIONS20 Bring a colleague and you both save 25% Visit www.coloradosurgicalinstitute.com or call Chris at (970) 410-6148 to grab your spot. EPISODE RESOURCES https://www.coloradosurgicalinstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  19. 982

    2491: The Truth About Gold, Silver, and Your Wealth

    On today's episode, Dr. Mark Costes sits down with precious metals expert David Morgan to break down the role of gold and silver in protecting and growing wealth. David shares his decades of experience in finance, explaining why all fiat currencies eventually fail and how the shift away from the gold standard has accelerated inflation.  He dives into the importance of using precious metals as a hedge—not a gamble—and outlines practical strategies for getting started, including portfolio allocation, dollar-cost averaging, and balancing physical metals with mining equities. The conversation also explores real-world considerations like storage, borrowing against metals, and generating income through leasing or equities. This episode delivers a clear, grounded perspective on how dentists and high-income professionals can safeguard their financial future in an uncertain economic landscape. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.themorganreport.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  20. 981

    2490: The Secret Language That Doubles Case Acceptance

    On today's episode, Dr. Mark Costas sits down with Dr. Barry Oulton, The Confident Dentist, to explore the real key to case acceptance—effective communication. Barry shares his journey from running a successful practice to becoming a global coach, driven by both professional success and deeply personal challenges.   He breaks down how understanding patient psychology, NLP principles, and emotional drivers can dramatically improve trust, connection, and treatment acceptance without relying on outdated sales tactics. From future pacing to identifying how patients process information, Barry reveals how aligning communication with each patient's mindset leads to better decisions and stronger relationships. This episode highlights how mastering communication doesn't just grow your practice—it transforms your impact both professionally and personally. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES http://www.drbarryoulton.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  21. 980

    2489: Why High Income Doesn't Guarantee Wealth

    On today's episode, Dr. Mark sits down with financial advisor Jeff Condren to break down the biggest money mistakes high-income professionals make—and why earning more doesn't automatically lead to wealth. Jeff challenges common assumptions around debt, investing, and financial planning, explaining how overconfidence, lifestyle creep, and poor strategy can quietly erode long-term success.  The conversation dives into practical frameworks for managing student loans, balancing investing with debt repayment, and building a financial plan that evolves through each stage of a dental career. They also explore the importance of emergency funds, the psychology behind spending, and why "set it and forget it" often outperforms trying to outsmart the market. If you want to turn income into lasting financial freedom, this episode delivers a clear, grounded roadmap. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.mesirow.com/bio/jeff-condren https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  22. 979

    2488: How to Calm Your Mind in a High-Stress Career

    On today's episode, Dr. Mark welcomes back Dr. Kristin Yont to dive into one of the most overlooked challenges in dentistry—chronic stress and burnout. Drawing from her work with the SMART (Stress Management and Resiliency Training) program, Kristin shares how high-performing professionals can better regulate their nervous system, quiet negative self-talk, and build true mental resilience.   The conversation explores practical tools like breathwork, mindfulness, and cognitive reframing, along with the science behind why our brains default to stress and how to shift back into a more calm, focused state. They also discuss the power of awareness, meditation, and self-compassion in creating lasting change—not just in your career, but in your overall quality of life. If you've ever felt overwhelmed, mentally drained, or stuck in a loop of pressure and perfectionism, this episode offers a grounded, actionable path forward. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES http://www.mndbodyteacher.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  23. 978

    2487: How AI Is Quietly Replacing Your Front Desk Chaos

    On today's episode, Dr. Mark sits down with Brandy Kinnear, founder of Your Ideal Patients, to explore how AI is transforming the way healthcare practices attract, convert, and retain patients. With a background in scaling functional medicine clinics, Brandy shares how most practices are unknowingly leaking revenue through broken systems, missed calls, and poor follow-up—and how AI can plug those gaps.  From automated patient journeys and 24/7 communication to smarter marketing strategies and data-driven decision-making, this conversation breaks down how to build a scalable, efficient practice without burning out your team. Brandy also dives into the importance of multi-channel marketing, personal branding, and why AI should be viewed as a team of digital employees—not just a tool. If you're looking to modernize your practice and stay ahead of the curve, this episode is packed with actionable insights. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES Community Outreach Strategist: Brand Rx - Website Analyst https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  24. 977

    2486: The Systems Drive Dental Practice

    On today's episode, Dr. Mark delivers a powerful talk on what truly separates thriving dental practices from those stuck in stress and inefficiency. Breaking down the concept of the "leaky bucket," he explains why more patients, more procedures, or more marketing won't fix deeper operational issues. Instead, success comes from building strong systems, dialing in overhead, and creating a clear vision for your practice.  From organizational structure and KPIs to patient experience and team culture, this episode highlights the foundational pillars every dentist must master to achieve profitability and long-term sustainability. Whether you're a student, associate, or owner, this is a blueprint for turning chaos into a well-oiled, systemized machine. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  25. 976

    2485: Why Some Practices Sell for More Than Others

    On today's episode, we're featuring a recent Dental Success Network webinar where Dr. Mark Costes is joined by Dr. Bill Keith and Dr. Ben Kacos to break down what it really takes to prepare your practice for a successful transition. They dive into the key drivers of valuation—including EBITDA, systems, and scalability—while highlighting common pitfalls like key man risk and over-reliance on a single provider.   The conversation also explores what buyers are truly looking for in today's consolidation-heavy market, how to structure your practice for long-term growth, and why timing your transition correctly can significantly impact your outcome. Whether you're years away from selling or actively exploring options, this episode delivers practical insights to help you build a more valuable, resilient practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  26. 975

    2484: The Future of DSOs and What It Means for You

    On today's episode, Dr. Mark Costes sits down with Kyle Francis of Professional Transition Strategies to unpack the current state of the DSO and private equity marketplace. They dive into why valuations for single practices remain strong despite industry noise, how interest rates are impacting large group recapitalizations, and what's really happening behind the scenes with private equity-backed DSOs.   Kyle shares insights on deal structure, liquidity challenges, and why smaller practices continue to be highly attractive acquisition targets. The conversation also explores the pros and cons of selling to a DSO versus a doctor-to-doctor transition, including autonomy, risk, and long-term upside. This episode is a must-listen for any dentist considering a transition or trying to understand where the market is headed next. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://professionaltransition.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  27. 974

    2483: What Every Dentist Needs to Know Before Choosing an S Corp

    On today's episode, Dr. Mark Costes sits down with Brent Saunier and Chris Sands from Pro-Fi 20/20 for a deep dive into one of the most misunderstood topics in dentistry—entity structure and tax strategy. In this conversation, they break down the critical differences between LLCs, S Corps, and partnerships, and explain why choosing the wrong structure too early can trap losses, limit deductions, and cost new practice owners thousands.   They share real-world examples of common mistakes dentists make when starting or acquiring a practice, including relying on generic advice from the internet or misaligned guidance from advisors. The discussion also covers stock basis, tax timing strategies, and how to think proactively about growth, partnerships, and long-term planning from day one. This episode is a must-listen for any dentist looking to build a strong financial foundation and avoid costly early missteps. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.profi2020.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  28. 973

    2482: Scaling Without Sacrifice in a $3 Million Practice

    On today's episode, Dr. Mark Costes hosts another Ask Me Anything session, answering thoughtful and high-level questions from the dental community around growth, leadership, and finding balance. He dives into how to scale a practice to $3M and beyond without sacrificing culture, patient experience, or personal time, while also explaining how to recognize the difference between a healthy growth phase and a broken model.   Mark also tackles deeper questions around defining "enough," the tradeoffs of success, and how to transition out of the constant hustle phase by building the right infrastructure and team. Plus, he shares practical insights on patient perception—from attire to trust-building—and how small details can influence case acceptance. This episode is packed with both tactical advice and big-picture perspective for dentists at every stage of their journey. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  29. 972

    2481: From a Struggling Associate to a $5 Million Practice

    On today's episode, Dr. Mark Costes sits down with Dr. Lior Tamir to unpack a remarkable journey from a struggling new grad during the 2009 recession to building a thriving $5M de novo practice in one of the most competitive markets in the country. Lior shares how stepping away from clinical dentistry to build a marketing tech company shaped his approach to growth, patient experience, and data-driven decision-making.  He dives into the concept of "experiential dentistry," revealing how small but intentional touches—from office design to giving away electric toothbrushes—fueled explosive patient acquisition and loyalty. The conversation also explores his innovative hybrid PPO model with a concierge-style fee, the power of in-house specialty services, and how he scaled to over $1M per chair.  Finally, Lior introduces The Dental App, a cloud-based, all-in-one platform designed to modernize practice management, integrate real-time analytics, and leverage AI for automation and patient follow-up—offering a glimpse into the future of dental operations. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.thedentalapp.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  30. 971

    2480: From Analog to AI Inside the Modern Dental Lab

    On today's episode, Dr. Mark Costes sits down with Steven Fey, VP of Business Development at Maverick Dental Lab, to explore the rapid evolution of dental lab technology, the growing role of AI, and what it takes to stand out in an increasingly competitive market. They dive into the shift from analog to digital workflows, the realities of AI in case design, and why maintaining a human touch is still critical for quality and customer experience.  Steven shares insights on industry consolidation, sustainable growth, and how Maverick continues to thrive by focusing on relationships rather than transactions. The conversation also tackles broader industry challenges like the hygiene shortage and changing patient demand. Plus, Mark and Steven unveil an exciting opportunity for listeners—a chance to win a brand-new Corvette at the upcoming Dental Success Summit. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.lassie.ai/dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  31. 970

    2479: The Real Reason Your Practice Feels Chaotic

    On today's episode, Dr. Mark Costes and COO Ashlee Hirschfeld kick off a back-to-basics series designed for both new and seasoned dental professionals, diving into the often-overlooked foundational principles of building a successful practice. They unpack the real meaning behind mission, vision, and core values—and why skipping these "fluffy" concepts can lead to chaos, toxic culture, and lack of direction.  Mark shares hard-earned insights from years of coaching and practice ownership, explaining how culture forms (whether intentional or not), how to make it measurable, and why involving your entire team in defining core values is critical. They also explore how to implement cultural and leadership assessments without creating fear, and the tough—but necessary—reality of addressing toxic team members. This episode sets the stage for a powerful series aimed at helping practices create clarity, alignment, and sustainable growth from the inside out. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  32. 969

    2478: Cutting Costs and Recovering Revenue With Virtual Staffing

    On today's episode, Dr. Mark Costes sits down with Timothy Boyle of Reva Global Medical to talk about how virtual staffing is helping healthcare practices reduce administrative overload, improve efficiency, and recover lost revenue. Tim shares his unique journey from professional hockey into healthcare sales, then explains how his team recruits and trains medically experienced virtual assistants to support practices with scheduling, insurance verification, patient follow-up, prior authorizations, billing, and accounts receivable.  The conversation explores how understaffed teams often create bottlenecks that hurt case acceptance, chair retention, and collections, and how virtual support can help fill those gaps at a fraction of the cost of local hiring. They also discuss HIPAA compliance, EMR training, AI's growing role in healthcare operations, and why thoughtful delegation is becoming essential for scaling modern practices. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://revaglobalmedical.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  33. 968

    2477: Practice Valuation Crash Course

    On today's episode, Dr. Mark Costes introduces a powerful talk from Bill Keith on one of the most important and often misunderstood topics in dentistry: practice valuation, consolidation, and ownership strategy. Bill breaks down why every dentist should understand their true net worth, how to properly value a dental practice, and why EBITDA, cash at close, rolled equity, and distributions all matter far more than flashy headline multiples.  He also explains the current state of consolidation in dentistry, what lessons can be learned from other healthcare industries, and how different partnership structures can lead to very different financial outcomes. This episode is a practical deep dive into risk, growth, diversification, and long-term wealth building for dentists who want to make smart decisions about the future of their businesses. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  34. 967

    2476: The Future of Dental Labs Is Faster Smarter and More Human

    On today's episode, Dr. Mark Costes sits down with Joe Lynch, Head of Customer Success at Dandy, for a conversation about the future of dental labs, digital dentistry, and what it really takes to deliver better outcomes for dentists and patients. Joe shares his unique journey from Navy special operations to healthcare consulting and ultimately into the dental industry, where he now helps lead Dandy's go-to-market strategy and customer experience.   Together, they unpack how robotics, AI, machine learning, and vertically integrated workflows are transforming the lab space, while also exploring the balance between cost, quality, speed, and service in a rapidly consolidating market. Joe also breaks down Dandy's turnaround times, communication model, full-service lab capabilities, and how the company is helping practices embrace digital workflows without sacrificing support or clinical results. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.meetdandy.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  35. 966

    2475: Delegation, Redundancy, and Building a Vacation-Ready Practice

    On today's episode of Ask Me Anything with Dr. Mark Costes, he dives into some of the most insightful questions submitted by listeners, tackling the challenges dental practice owners face as they scale. Mark explores the most common bottleneck he sees—lack of delegation and redundancy—and shares how even highly profitable, low-overhead practices can quickly crumble without the right systems and depth on the team. He emphasizes the value of hiring great people when you find them and offers advice for empowering your leads so the practice can thrive without your constant presence. Mark also addresses how to handle delicate leadership moments—like when a key team member is struggling personally—while maintaining accountability and protecting the health of the organization. He breaks down a smart, step-by-step approach to dropping PPOs, urging dentists to avoid emotional decisions and instead rely on data, preparation, and strategic marketing to make the transition smooth. To close out the episode, Mark shares why he loves the start of a new year as a time for deep reflection and goal setting, using the Four Futures framework to reset priorities across mindset, health, relationships, and finances. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  36. 965

    2474: Closing the Loop: Operational Wisdom

    On today's episode, Addison Killeen takes the stage to unpack the real driver behind stronger case acceptance and smoother operations: trust. Using a practical 10-step framework, he explains how dental teams can close the loop from the very first phone call to financial discussions and follow-up scheduling by improving communication, handoffs, punctuality, treatment presentation, and team alignment.   Addison shares how credibility, reliability, intimacy, and low self-interest all shape the patient experience, while also offering actionable ideas for reducing uncertainty, creating better doctor-patient connection, standardizing language across the team, and guiding patients confidently through treatment options. This episode is a smart, systems-based look at how operational excellence and human connection work together to help more patients say yes. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  37. 964

    2473: The Power of Consistency

    On today's episode, Dr. Mark Costes shares the remarkable journey behind the Dentalpreneur Podcast during this year's Voices of Dentistry event. He shares how a simple decision to start recording conversations transformed his business, network, and life. He reflects on the early days of dental podcasting, the explosive growth of the medium, and the long-term power of consistency after releasing more than 2,400 episodes over the last decade.   Along the way, he explains how podcasting created opportunities for speaking, sponsorships, sister companies, strategic partnerships, and unforgettable relationships with world-class guests and influential leaders. Dr. Costes also ties the conversation back to purpose, highlighting how the audience and platform he built helped fuel mission-driven work through Smile Outreach International and opened doors to create impact far beyond dentistry. This episode is a candid look at leverage, authenticity, and what can happen when you commit to showing up over and over again. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  38. 963

    2472: Why Every Dental Office Should Use a Microscope

    On today's episode, Dr. Mark Costes sits down with registered dental hygienist Kristen King, founder of Dental Reveal, to discuss how phase contrast microscopy is transforming the way dental teams diagnose periodontal disease and educate patients. With nearly 30 years of clinical experience, Kristen explains how visualizing live oral biofilm helps patients understand their risk, dramatically improves case acceptance, and elevates the hygiene appointment from a routine cleaning to a powerful health consultation.  They explore the oral-systemic connection, the Bale Doneen method, and how practices can implement microscopes to grow their hygiene departments, strengthen collaboration with physicians, and deliver higher-level preventive care. Kristen also shares practical insights on training teams, choosing the right equipment, and integrating this technology into everyday workflows. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dentalreveal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  39. 962

    2471: How Young Dentists Can Build Speed and Conviction

    On today's episode, Dr. Mark Costes welcomes back Dr. Aaron Nicholas for a wide-ranging conversation about clinical growth, treatment plan presentation, and helping young dentists build confidence faster. Aaron shares how his own difficult startup journey shaped his passion for coaching, teaching, and creating practical CE courses that help doctors become more efficient with molar endo, surgical extractions, and day-to-day case acceptance.  Together, they break down why conviction, communication, and simple language matter so much when presenting treatment, and how reviewing "game film" of real patient interactions can dramatically improve results. They also dive into Aaron's 90 Day Practice Accelerator, his live clinical training programs, and the bigger mission behind helping dentists expand their skill sets while better serving patients. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.mondaymorningdentistry.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  40. 961

    2470: How a Dental Robot Helped One Practice 10x Its Growth

    On today's episode, Dr. Mark Costes welcomes Dr. Tyler Bond and Gabe Goldberg live from Voices of Dentistry. Dr. Bond shares how implementing the Yomi robotic system from Neocis has dramatically changed his implant workflow—and contributed to a tenfold increase in his practice's revenue. Gabe breaks down how the Yomi S works, from pre-op planning to real-time surgical guidance, and how AI and robotics can enhance precision, speed, and predictability for implant surgeons.   Dr. Bond dives into case selection, flapless surgery, pterygoid implants, and how the system has helped him grow his brand and attract patients from hours away. If you've ever been curious about robotic implant surgery, this episode delivers both the tech and the real-world impact. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  41. 960

    2469: Why Dentists Wait Too Long to Hire and Pay the Price

    On today's episode, Dr. Mark Costas welcomes back fan-favorite Dr. Paul "Nacho" Goodman for an unfiltered conversation on entrepreneurship, associate hiring, live events, and the evolving dental landscape. They dive into the realities of running multiple businesses, transitioning from clinical dentistry to CEO life, and why so many dentists wait too long to hire an associate—often creating unnecessary chaos in their practices.  Paul shares insights from Dentist Job Connect, discusses the ongoing hygienist shortage, and offers a balanced perspective on DSO and DPO "drama." The episode also highlights the power of live events, mentorship, and surrounding yourself with the right people to accelerate growth. As always, it's real talk, practical wisdom, and plenty of laughs between two seasoned dental entrepreneurs. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  42. 959

    2468: Marketing Wisdom For The AI Search Era In Dentistry

    On today's episode, Mark breaks down a straightforward way to calculate "passive income" from a dental practice by using gross revenue, overhead, and doctor comp, then welcomes CMO Share founder Ryan Gross to share a practical, experience-driven marketing framework. Ryan lays out three core buckets—internal and external brand awareness, digital and AI-driven content, and team conversion—showing how billboards, community visibility, patient testimonials, multilingual videos, and strong in-office branding can reinforce what you offer to both new and existing patients.   He explains why content (especially short-form video and FAQs) is becoming essential as Google and AI personalize search results, and why transparency around fees, financing, emergencies, and membership plans is increasingly important. The conversation closes with a deep dive into front-office performance: declining phone conversion rates, the massive impact of answering calls, how insurance questions derail scheduling, and actionable tactics Addison Killeen uses—like a simple insurance spreadsheet and practice-wide phone coverage—to keep answer rates high while using AI cautiously after hours. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES www.mycmoshare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  43. 958

    2467: Building Mental Toughness in Young Athletes

    On today's episode, we're sharing a powerful live talk Dr. Mark Costes gave to the Prescott High School boys' soccer team following a tough early-season loss. In a raw, motivating message, Mark addresses the emotional aftermath of defeat and challenges the players to take radical accountability—reminding them that adversity offers a critical opportunity for self-reflection, growth, and leadership. Drawing from his own athletic background and principles of stoicism and extreme ownership, he emphasizes that true development doesn't happen when things go right—but when you choose how to respond when they don't. Mark leads the team through a simple but impactful exercise to identify personal areas of improvement and publicly commit to one key focus before the next game. From shifting mindset to supporting teammates more intentionally, this talk highlights the kind of mental resilience and character-building that transcends the scoreboard. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  44. 957

    2466: The Family Office Model for Dentists and Physicians

    On today's episode, Dr. Mark Costes sits down with Erik Brenner, CFP and author of The Personal CFO Revolution, to discuss how dentists, physicians, and other high-income professionals can build a "personal CFO" framework without needing a nine-figure net worth. Erik explains how integrating investment management, tax planning, and retirement strategy under one coordinated plan mirrors the family office model traditionally reserved for the ultra-wealthy. They explore the critical difference between simply deferring taxes and truly mitigating them, why working with a fiduciary matters, and how proactive tax projections can dramatically impact long-term wealth. The conversation also covers strategies available to both practice owners and W2 earners, including oil and gas investments, solar tax credits, leveraged deductions, and opportunity zone planning. This episode is a must-listen for anyone looking to grow income while keeping more of what they earn. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://hilltopwealthtax.com/podcast https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  45. 956

    2465: Dentistry Without the Stress of Overhead or On-Call

    On today's episode, Dr. Mark Costes chats with Dr. Tianna Hall live from the Voices of Dentistry conference. Dr. Hall shares her unconventional path from private practice burnout to a fulfilling career providing dental care in the Utah prison system. She discusses how early mentorship helped her overcome clinical fears, and how volunteer dentistry reignited her passion. From oral surgery to removable prosthetics, Dr. Hall walks us through the unique challenges—and surprising benefits—of correctional dentistry, including safety protocols, minimal overhead, and a clear work-life boundary. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  46. 955

    2464: The Real Reason You're Burned Out and What to Do About It

    On today's episode, we're bringing you Dr. Mark Costes' full keynote talk at KC Dental Implants and Oral Surgery, where he pulls back the curtain on what it really takes to scale a successful, profitable dental practice in today's challenging environment. Mark dives into overhead realities, burnout, leadership, culture, and how most dentists unknowingly build businesses that trap them—often earning less than they could as associates. He shares raw stories from his own journey, including the physical toll of dentistry, his "aha" moment after reaching financial success but feeling unfulfilled, and how he shifted his approach to build optionality and meaning into his career. This one is packed with hard truths, tactical insights, and the exact frameworks he uses to help hundreds of dentists systemize their practices, reclaim their time, and build wealth on their terms. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  47. 954

    2463: Behind the Scenes at Thrive Live and the Power of Dental Events

    On today's episode, Dr. Mark Costes is joined by two dynamic leaders shaping the landscape of dental continuing education—Dr. Mike DiTolla and Traci Stephenson. Mike shares stories from his 37-year dental career, his passion for fly fishing, and how technology reinvigorated his love for clinical dentistry. He also opens up about his journey from average dental student to one of the most influential educators in the industry, emphasizing authenticity and humor as his trademarks on stage.  Traci, the senior manager of event marketing at Henry Schein, gives us a behind-the-scenes look at Thrive Live, one of dentistry's most engaging and comprehensive events. From course offerings and team-focused content to top-tier entertainment and hospitality, Traci explains how Thrive Live delivers exceptional value and an unforgettable experience. This episode is equal parts insightful, hilarious, and inspiring—a true peek into the culture and people behind modern dental education. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  48. 953

    2462: Lessons from 16 Practices and a Life Beyond the Op

    On today's episode, we're sharing Dr. Mark Costes' live talk at Midwestern University, where he gives dental students an unfiltered look into life after graduation—and what it really takes to succeed. Drawing from his journey as a former owner of 16 practices and founder of multiple dental businesses, Mark delivers a fast-paced, high-impact presentation on business fundamentals, practice profitability, leadership, and personal fulfillment. He explains why most dentists in the U.S. operate with dangerously thin margins—and how to avoid becoming one of them. With real-world examples and clear, digestible math, Mark shows the difference between running a high-earning but unprofitable practice versus a lean, well-managed one. He also shares his personal story of reaching financial freedom and realizing that money alone wasn't enough—leading to the creation of the Four Futures framework, focused on mind, meaning, muscle, and money. This is the talk every dental student should hear before stepping into the real world of practice ownership. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  49. 952

    2461: Clinician Transition: Leveraging What You've Built

    On today's episode, Jake Conway breaks down the evolution every dental practice owner experiences—from clinician to owner-operator to true CEO. He explains why early success often creates a dangerous reliance on the owner's production and how that pressure can lead to burnout and resentment. Jake outlines the predictable growth path of a dental practice, including how to identify bottlenecks in hygiene, when to add providers, and how to use KPIs to drive performance without obsessing over production alone.  He also tackles the "associate paradox," showing with real numbers how bringing on an associate can actually increase profitability while freeing the owner from the chair. Finally, Jake explores the long-term vision of building a leadership team, making dentistry optional, and creating a practice that generates significant income without relying on the owner's clinical time. Be sure to check out the full episode from the Dentalpreneur Podcast!  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

  50. 951

    2460: The Power of Aligner Education and Letting Go of the Drill

    On today's episode, Dr. Mark Costes is joined by returning guest and longtime friend of the podcast, Dr. Matthew Standridge, live from the Voices of Dentistry conference. Dr. Standridge shares his incredible journey from owning multiple rural practices in Kansas to selling them and transitioning into a career focused on education and clinical mentorship. He opens up about the unique and atypical process of selling one of his practices to a nonprofit organization pursuing FQHC status, and how that created a win-win for both the community and his personal goals.  Now living in Edmond, Oklahoma, Dr. Standridge reflects on the improved quality of life for his family and his renewed passion for teaching. He dives deep into his new online education platform, Orthodontic XP, designed to help general dentists implement clear aligner therapy confidently and effectively—especially those who feel stuck after initial certification courses. Dr. Standridge also shares key insights on team training, patient communication, and systems for case acceptance in ortho. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.drstandridge.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com

HOSTED BY

Dental Consulting

Produced by Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader

URL copied to clipboard!