PODCAST · business
THE ECOMMERCE EDGE Podcast with Jason Greenwood
by Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).-THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.-With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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E675:🎓FINDING YOUR UVP | MENTORING MOMENTS #185 W/GUEST MENTOR JOHN RAVARIS | THE ECOMMERCE EDGE Podcast
🎓 John is the Founder of UVP Solutions - https://www.uvpsolutions.com🎓 UVP Solutions equips businesses to define what makes them unique, align marketing and sales, and build growth-enabled organizations that endure🎓 John was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E674:🎙️UNLEASHING CONSUMER INSIGHTS WITHOUT SURVEYS | TREVOR SUMNER - I-GENIE | THE ECOMMERCE EDGE Podcast
💡 Trevor is the CEO of i-Genie - https://i-genie.ai💡 i-Genie provides Augmented Intelligence For Brand Equity, Market Research, Trend Spotting, Product Innovation and Consumer Insights, without Surveys Or Focus Groups💡 Over 70% of marketing budgets have shifted to digital, i-Genie shifts your consumer insights data engine to be digital first💡 In a time-pressured world, i-Genie goes where consumers are already talking and acting to unearth deep insights but passively instead of subjecting consumers through long surveys or focus groups💡 In this episode Jason & Trevor discuss how consumer surveys often miss nuanced consumer insights Enjoy!
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E673:📦MASTERING B2B PIM COMPLEXITY | KERRY YOUNG - BLUEMETEOR | B2B COMMERCE CORNER #153 | THE ECOMMERCE EDGE Podcast
📦 Kerry is the President & COO of Bluemeteor - https://bluemeteor.com📦 Bluemeteor is the All-in-One AI-Powered Platform for Product Content Excellence📦 Bluemeteor is an AI first PIM, DAM & MDM solution📦 Bluemeteor is a unified platform for acquiring, creating, optimizing, and distributing product content, including digital assets, for a single source of product content📦 Bluemeteor has a special focus on PIM capabilities specifically designed for for manufacturers & distributors📦 In this episode, Jason & Kerry discuss the unique PIM needs of B2B suppliers and how they solve for those with BluemeteorEnjoy!
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E672:🎓ARE DIGITAL AGENCIES DEAD IN THE AGE OF AI? | MENTORING MOMENTS #184 W/GUEST MENTOR BROOK SHEPARD | THE ECOMMERCE EDGE Podcast
🎓 Brook is the CEO & Managing Partner of Mason Interactive - https://masoninteractive.com🎓 Mason Interactive is a Performance Marketing agency with offices in New York City, and Charlotte, North Carolina🎓 Brook was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E671:🎙️HOW TO REALIZE AGENTIC OMNICHANNEL COMMERCE ORCHESTRATION | OMAR QARI - LOGICBROKER | THE ECOMMERCE EDGE Podcast
💡 Omar is the CEO of Logicbroker - https://logicbroker.com💡 Logicbroker is The Agentic Commerce Orchestration Engine💡 Logicbroker helps brands to connect once to sell everywhere that matters: traditional channels like Amazon and Best Buy, plus through emerging AI agents like ChatGPT and Perplexity💡 Logicbroker is the single pane of glass for your entire commerce ecosystem💡 Logicbroker help brands monitor and manage their entire commerce operation, from supplier performance to order fulfillment, through one unified platform with real-time visibility across every partner, transaction, and exception which ultimately transforms complexity into control💡 In this episode Jason & Omar discuss the challenge of channel sprawl and complexity and what brands should do about it to remain nimble, flexible and efficient in the processEnjoy!
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E670:📦AI RETURNS & WARRANTY MANAGEMENT FOR B2B'S | ALEX WITCPALEK - CONTINUUM AI | B2B COMMERCE CORNER #152 | THE ECOMMERCE EDGE Podcast
📦 Alex is the Founder & CEO of Continuum AI - https://gocontinuum.ai📦 Continuum is an AI first SaaS platform that provides AI Agents for B2B Returns & Warranty Processing📦 Continuum was designed for Distributors & Manufacturers, because humans should be focused on high-value activities.📦 Continuum solves for the most complex & costly transactions for distributors and manufacturers and the most painful for customers📦 Continuum believes that managing claims and returns is manual work and it replaces all that manual work with smart AI agents that can handle the complex workflows associated with B2B returns management📦 In this episode, Jason & Alex discuss how Continuum came to be and why they decided to focus on B2B returns, instead of the generally simpler B2C/DTC returns processEnjoy!
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E669:🎓FROM ENTREPRENEUR TO PRACTICAL AI TRAILBLAZER | MENTORING MOMENTS #183 W/GUEST MENTOR NATASHA MYRICK-BROXTON | THE ECOMMERCE EDGE Podcast
🎓 Natasha is the Founder & CEO of CEO of Select Auto Parts & Sales Inc. - https://selectautopartsmilwaukee.com🎓 She is also an AI Consultant & Speaker and founder of Alitura Group, an AI consultancy - https://alituragroup.com🎓 Natasha was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E668:🎙️HOW TO KNOW IF YOU MADE MONEY TODAY | ADAM CALLINAN - PENTANE | THE ECOMMERCE EDGE Podcast
💡 Adam is the Founder & CEO of Pentane - https://www.pentane.com💡 Pentane helps eCommerce brands answer one essential question: "Did I make money today?"💡 Shopify shows revenue. Your ad platforms show ROAS. Neither one tells you if you actually made money today. Pentane does, then tells you what to do next.💡 Pentane helps keep business operators from drowning in spreadsheets when analyzing their business performance💡 Pentane connects marketing performance with financial performance to provide unique, actionable insights to operators💡 In this episode Jason & Adam discuss where the most common blind spots exist for eCommerce operators and how to eliminate them with clarity and confidenceEnjoy!
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E667:📦BRINGING ADVANCED B2B ECOMMERCE TO SHOPIFY | DENIS DYLI -UNCAP | B2B COMMERCE CORNER #151 | THE ECOMMERCE EDGE Podcast
📦 Denis is the Founder & CEO of Uncap - https://www.uncap.com📦 Uncap is a specialist B2B focused Shopify development agency📦 Uncap are also Shopify app developers📦 Uncap are currently building a suite of B2B applications designed to work seamlessly with Shopify to add advanced B2B functionality such as CRM, CPQ (Configure/Price/Quote), CLM (customer lifecycle management) and more!📦 In this episode, Jason & Denis discuss where Shopify sits today in terms of B2B capabilities, key functional gaps and what Denis thinks the future of B2B on Shopify looks likeEnjoy!
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E666:🎓DTC BRAND BREAK THROUGH WITH A RUTHLESS FOCUS ON WINNING PRODUCTS | MENTORING MOMENTS #182 W/GUEST MENTOR TARKAN SALAR | THE ECOMMERCE EDGE Podcast
🎓 Tarkan is a DTC specialist brand strategist and founder of the Blue Ocean Consultancy - https://www.tarkansalar.com🎓 Blue Ocean Consultancy is a DTC consultancy that helps brands leverage their proprietary 80/20 Profit AI 'Profit Decision Engine' to help identify and focus exclusively on high-demand products🎓 Tarkan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E665:🎙️HOW TO DELIVER TAILORED CUSTOMER ENGAGEMENT AT SCALE | MIKE MATKER - SITEVIBES | THE ECOMMERCE EDGE Podcast
💡 Mike is the Co-Founder of SiteVibes - https://sitevibes.com💡 SiteVibes is a SaaS platform that helps brands with AI powered eCommerce retention and engagement, in one platform💡 SiteVibes turns first-time buyers into lifelong customers with a fully connected, AI powered platform that brings loyalty, reviews, email marketing, and social proof together under one technical roof💡 SiteVibes helps brands personalize every interaction and build stronger relationships that grow customer value over time💡 In this episode Jason & Mike discuss the challenges of customer experience personalization as brands scale and how they can best address itEnjoy!
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E664:📦TREATING B2B EXPERIENCES AS A PRODUCT | BRET WARDLE - BRADYPLUS | B2B COMMERCE CORNER #150 | THE ECOMMERCE EDGE Podcast
📦 Bret is the eCommerce Product Manager at BradyPLUS - https://www.bradyplus.com📦 BradyPLUS is a B2B wholesale Distributor operating in the JanSan, foodservice, and industrial packaging markets📦 BradyPLUS' aim is to offer the Most Compelling Offering of Products + Brands, Expert Advice and Exceptional Customer Experience📦 In this episode, Jason & Bret discuss how B2B organizations act differently and better when they treat (especially digital) customer experiences as products to be built for their customer's benefitEnjoy!
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E663:🎓IS THE AMAZON JUICE STILL WORTH THE SQUEEZE? | MENTORING MOMENTS #181 W/GUEST MENTOR YONAH NIMMER | THE ECOMMERCE EDGE Podcast
🎓 Yonah is the Founder & CEO of The Growth Lab - https://www.thegrowthlab.co🎓 The Growth Lab is the home of Amazon Growth Lab and other specialist agencies behind the profitable growth of hundreds of brands on Amazon, TikTok, and Walmart🎓 Yonah was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E662:🎙️ACHIEVING MAXIMUM BRAND CUT-THROUGH WITH TRANSLATION & LOCALIZATION | STEPHANIE ROGERS - TRANSPERFECT | THE ECOMMERCE EDGE Podcast
💡 Stephanie is the Director of Business Development, ANZ + SEA at TransPerfect - https://www.transperfect.com💡 TransPerfect helps brands reach their audience with impactful in-language experiences that drive results💡 TransPerfect guides brands from planning through execution to measurement, combining services, technology, consulting, and industry expertise💡 TransPerfect can work with any business - no matter the region, country, or audience💡 TransPerfect provides Global Content Solutions for Retail & eCommerce with localized content capabilities in over 200 languages💡 In this episode Jason & Stephanie discuss how critical it is to localize your content, even if you only operate in one region or marketEnjoy!
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E661:📦MAKING THE TRANSITION FROM RETAIL TO B2B ECOMMERCE | STACY HANKS - SUREWERX | B2B COMMERCE CORNER #149 | THE ECOMMERCE EDGE Podcast
📦 Stacy is the VP, Global Digital Commerce at SureWerx - https://surewerx.com📦 SureWerx is a leading manufacturer & supplier of professional tool, equipment and safety products for workers📦 SureWerx markets its products globally under the JET®, Strongarm®, ITC®, STARTECH®, Pioneer®, Ranpro®, PeakWorks®, Jackson Safety®, Sellstrom®, American Forge & Foundry®, PeakWorks®, Sellstrom®, FSI (featuring Avenger & Nautilus), K1®, Due North® MegaComfort, Neos, and ADA Solutions brands📦 SureWerx offers access to its brands through its partner distributor network servicing the industrial, construction, safety, and automotive aftermarket in North America & Europe📦 In this episode, Jason & Stacy discuss her journey from retail to B2B and how others can take advantage of the same opportunityEnjoy!
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E660:🎓THE ART & SCIENCE OF VISUAL STORYTELLING | MENTORING MOMENTS #180 W/GUEST MENTOR CARRINGTON CROTHERS | THE ECOMMERCE EDGE Podcast
🎓 Carrington is the Founder of Prospect Street Studio - https://www.prospectstreetstudio.com🎓 Prospect Street gives eCommerce brands product photography, rooted in strategy, built for sales🎓 Carrington was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E659:🎙️FULL-STACK CREATIVE INTELLIGENCE | CHRIS MARRANO - ADIQ | THE ECOMMERCE EDGE Podcast
💡 Chris is the Founder of AdIQ - https://www.adiq.ai💡 AdIQ helps brands Generate Winning Static Ads In Seconds With AI💡 AdIQ leverages proven creative frameworks to scale DTC performance instantly💡 AdIQ turns simple text prompts into high-converting static assets using the AdIQ creative intelligence engine.💡 AdIQ is an AI-powered platform designed to help brands scale their creative output to optimize campaign performance using their Optimize, Improve & Accelerate modules💡 In this episode Jason & Chris discuss how creative intelligence & insights are often the missing pieces for ultimate digital ad performanceEnjoy!
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E658:📦AGENTIC EDI FOR EVERYONE! | CHRIS BRUNELLI - SURPASS SOLUTIONS | B2B COMMERCE CORNER #148 | THE ECOMMERCE EDGE Podcast
📦 Chris is the Co-Founder of Surpass Solutions - https://surpass.biz📦 Surpass provides fully managed Agentic EDI, Integrated & Automated📦 Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches 📦 Surpass makes EDI EASY for manufacturers and distributors that are looking for an end-to-end white glove solution📦 In this episode, Jason & Chris discuss how and why EDI is still a mainstay of B2B transactions and how/why it is being modernized and disrupted by Agentic AIEnjoy!
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E657:🎓HOW TO PUT EMPATHY AT THE HEART OF THE DIGITAL CUSTOMER EXPERIENCE | MENTORING MOMENTS #179 W/GUEST MENTOR SHAMIR DUVERSEAU | THE ECOMMERCE EDGE Podcast
🎓 Shamir is the Co-Founder, Managing Director & Chief Strategist at Smart Panda Labs - https://smartpandalabs.com🎓 Smart Panda Labs helps legacy B2C enterprises create post-click experiences that turn browsers into buyers and customers into fans🎓 Shamir was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E656:🎙️AI FIRST MARKETING - REALITY OR PIPE DREAM? | TOP CAPONE - L3NS AI | THE ECOMMERCE EDGE Podcast
💡 Tom is the CEO of L3NS AI - https://www.l3ns.ai💡 L3NS AI is an AI Marketing Co-Pilot that helps SaaS vendors get more customers on Auto-Pilot💡 L3NS AI also helps eCommerce and info product merchants sell more, faster, using the best playbooks from some of the best marketers in the world💡 L3NS AI helps marketers save +100h/week on Ads, Influencers, Content & more!💡 L3NS AI is the ultimate AI Product Marketing engine💡 In this episode Jason & Tom discuss how AI has democratized access to the best digital marketing strategies and as a result, why brands must differentiate like never beforeEnjoy!
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E655:📦SOCIAL MARKETPLACE FOR THE TRADES | DAVID BAUDERS - TRADE HOUNDS | B2B COMMERCE CORNER #147 | THE ECOMMERCE EDGE Podcast
📦 David is the CEO of Trade Hounds - https://www.tradehounds.com📦 Trade Hounds is America's largest community for the skilled trades📦 Trade Hounds is a marketplace with over 450,000 tradespeople listed on the free Trade Hounds app📦 Trade Hounds showcases their craft, compares their pay, and finds products at nearby supply houses📦 Trade Hounds combines an industry specific social app with a marketplace for customer's to find a local tradesperson📦 In this episode, Jason & David discuss how Trade Hounds managed to create a nexus for the trades where community comes first, then businessEnjoy!
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E654:🎓HOW TO EXECUTE ON THE RETAIL MEDIA GROWTH OPPORTUNITY | MENTORING MOMENTS #178 W/GUEST MENTOR ANDRENE DOS ANJOS | THE ECOMMERCE EDGE Podcast
🎓 Andrene is the Retail Media Manager, North America for FGF Brands - https://www.fgfbrands.com🎓 FGF is a global house of FMCG brands that service the Retail, Grocery & Foodservice industries🎓 Andrene was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E653:🎙️FROM TXT TO CASH FOR ECOMMERCE BRANDS | KYLE BIGLEY - TXTCART | THE ECOMMERCE EDGE Podcast
💡 Kyle is the Co-Founder & CEO of TxtCart - https://txtcart.ai💡 TxtCart is an AI native SMS Marketing platform💡 TxtCart turns Text conversations into profitable customer experiences.💡 TxtCart sends human-like texts with 45% reply rates & 30% conversion rates💡 The TxtCart AI sales agent makes you money while you sleep💡 TxtCart uses AI trained on your brand, voice and knowledge base💡 In this episode Jason & Kyle reveal the crazy huge Text/SMS based revenue opportunity MOST brands are still ignoring, why and how to fix itEnjoy!
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E652:📦FROM CATALOG TO CLARITY FOR B2B'S | DEREK GREGG & SAM BOBB - KAAVIO | B2B COMMERCE CORNER #146 | THE ECOMMERCE EDGE Podcast
📦 Derek is the Co-Founder & CEO and Sam is the Co-Founder & CTO of Kaavio - https://www.kaavio.ai📦 Kaavio is an AI first, auto-enrichment platform for product data targeted specifically at manufacturers & distributors📦 Kaavio turns product complexity into commercial clarity📦 Kaavio helps B2B suppliers go from "price list" to "market ready content" in seconds📦 In this episode, Jason, Derek & Sam discuss the challenges modern B2B's face around product content collection, standardization, publishing and syndication and how Kaavio uniquely assists suppliers with these functionsEnjoy!
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E651:🎓BEYOND THE AI HYPE TRAIN | MENTORING MOMENTS #177 W/GUEST MENTOR SID BHARATH | THE ECOMMERCE EDGE Podcast
🎓 Sid is the Founder of Refound - https://refoundai.com🎓 Every major platform shift rewards companies that rebuild around it and AI is no different - Refound helps businesses refound with AI at their core🎓 Sid was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E650:🎙️ULTIMATE AUDIENCE INTELLIGENCE | TIAGO COSTA ROCHA - CLUSTIE | THE ECOMMERCE EDGE Podcast
💡 Tiago is the Co-Founder & CEO of Fullvenue & Clustie - https://lp.clustie.ai💡 Clustie finds customers most likely to convert and syncs those audiences to Meta Ads — lower CPA and higher ROAS, built for all expertise levels💡 Clustie leverages Fullvenue audience intelligence across all your Shopify data💡 Fullvenue is AI Marketing for Growth & Retention which helps attract top-tier customers on a smaller budget, increase retention and push every order's value higher💡 In this episode Jason & Tiago discuss why 'Audience Intelligence' needs to be a specialist capability & practice in any eCommerce businessEnjoy!
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E649:📦THE BENEFITS OF A CRM PURPOSE BUILT FOR DISTRIBUTORS | BENJ COHEN - PROTON AI | B2B COMMERCE CORNER #145 | THE ECOMMERCE EDGE Podcast
📦 Benj is the Founder & CEO of Proton AI - https://www.proton.ai📦 Proton is a purpose built CRM for modern distribution businesses📦 Proton helps distributors grow 2.6x faster with the AI-powered CRM built for them📦 Proton converts sales reps from reactive order-takers into proactive, growth-driving sellers📦 Proton is the first CRM built for distributors that uses data to tell reps who to call, what to sell, and when to follow up📦 In this episode, Jason & Benj discuss why Proton was bult and what challenges it uniquely solves for the distribution industryEnjoy!
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E648:🎓INSPIRING & LEADING GREAT DIGITAL TEAMS | MENTORING MOMENTS #176 W/GUEST MENTOR JOHNNY RUSSO | THE ECOMMERCE EDGE Podcast
🎓 Johnny is a long time digital expert and has grown brands and teams within large scale B2B, B2C, DTC & Marketplace operations🎓 He has also written a book called: Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be - available on Amazon 🎓 Johnny was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E647:🎙️A PLATFORM SET APART | MATTHEW HYLAND - ULTRA COMMERCE | THE ECOMMERCE EDGE Podcast
💡 Matthew is the CEO of Ultra Commerce - https://ultracommerce.co💡 Ultra Commerce sprang out of a hosting company that was used to building commerce infrastructure at scale💡 Ultra Commerce is a modular, Omni-Commerce platform for B2C, DTC & B2B merchants💡 Via in-house developed & acquired technology, Ultra Commerce now offers the commerce storefront, PIM, Search, OMS, Channel Management, Marketplace and B2B features all under one technical roof💡 In this episode Jason & Matthew discuss how and why Ultra set out to do things differently in the world of eCommerce platformsEnjoy!
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E646:📦PUNCHOUT VS AI FOR B2B ECOMM SUCCESS | BETH SEGOVIA - TRADECENTRIC | B2B COMMERCE CORNER #145 | THE ECOMMERCE EDGE Podcast
📦 Beth is the CEO of TradeCentric - https://tradecentric.com📦 TradeCentric is a B2B PunchOut Catalog integration & enablement platform📦 TradeCentric provides eProcurement integrations that are intelligent, intentional, and built to power results in the new era of B2B growth📦 TradeCentric’s PunchOut solution enables buyers to shop directly from a supplier’s eCommerce store within their internal purchasing system📦 In this episode, Jason & Beth discuss how and why PunchOut and eProcurement are here to stay - even as AI & Agentic Commerce become commonEnjoy!
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E645:📦A PRODUCT MINDSET + AI FOR ECOMM SUCCESS | HEMANG UPADHYAY - LG | B2B COMMERCE CORNER #144 | THE ECOMMERCE EDGE Podcast
📦 Hemang is the Sr. Manager - Product Management (AI) at LG Electronics North America - https://www.lg.com/us📦 LG is one of the most well known technical product manufacturers in the world📦 LG is also grappling with AI, as all manufacturers and distributors are📦 In this episode, Jason & Hemang discuss how manufacturers can combine a product management mindset with AI to help improve their digital commerce experience for everyoneEnjoy!
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E644:🎓ECOMMERCE OPS FIXES: SOLVING OMS, WMS & SCM BREAKDOWNS | MENTORING MOMENTS #175 - JASON ON THE VSERVE PODCAST | THE ECOMMERCE EDGE Podcast
🎓 In the special edition of Mentoring Moments, Jason guests on the Vserve Podcast - https://vservesolution.com🎓 Episode originally published on December 15th, 2025 on the Vserve YouTube channel - https://www.youtube.com/watch?v=_Km5ZgKidAM🎓 What we cover:✅ Why OMS, WMS & ERP breaks happen in mid-market brands✅ The top signs your operations can’t scale with demand✅ How AI is reshaping ecommerce workflows (beyond hype)✅ Why foundational data issues block digital transformation✅ The mindset shift leaders must make to adopt automation✅ What B2B & D2C brands get wrong about platform selection✅ How to prepare your tech stack for 2026 and beyondEnjoy!
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E643:🎙️AUTOMATED AI DRIVEN TECH DISCOVERY | TODD ABRAHAM - FLOWFORGE | THE ECOMMERCE EDGE Podcast
💡 Todd is the Founder & CEO of Innovaas, the creator of Flowforge - https://flowforge.innovaas.co💡 Flowforge is Your brain, multiplied. Your expertise, encoded and working while you sleep💡 Flowforge captures your methodology, frameworks, and interviewing instincts — FlowForge runs them at scale across every engagement💡 Flowforge is for solo consultants, boutiques and advisory practices💡 Flowforge automates every step of the Discovery process with AI - combined with your own secret sauce to make the customer experience superior💡 In this episode Jason & Todd discuss how the emergence of AI + Human experience & expertise can create Discovery systems that enhance the process for all stakeholdersEnjoy!
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E642:📦MODERN DISTRIBUTION: WAY BEYOND SHIPPING BOXES | JACK CARTER - RADWELL | B2B COMMERCE CORNER #143 | THE ECOMMERCE EDGE Podcast
📦 Jack is the VP, Digital Product at Radwell International - https://www.radwell.com📦 Radwell, established in 1979, is a global leader in industrial automation solutions, providing new, never-used, refurbished, obsolete, and hard-to-find automation, industrial, electrical, and MRO components to businesses of all sizes📦 Radwell has direct partnerships with 450+ manufacturers worldwide ensure access to OEM products and expedited shipping to 100+ countries helps minimize customer downtime, while expert repairs and eProcurement options further optimize operations📦 Radwell also provides obsolete and hard-to-find equipment, on-site services and expert repair capabilities📦 In this episode, Jason & Jack discuss how far the distribution industry has progressed over the last 25+ years and how the best distributors provide significant value add services beyond the products they sell and boxes they shipEnjoy!
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E641:🎓THE FUTURE: AI + COMMERCE / HUMAN + MACHINE | MENTORING MOMENTS #174 W/GUEST MENTOR JASON YEOMAN | THE ECOMMERCE EDGE Podcast
🎓 Jason is the Owner & Commercial Director of DMF Group - https://dmf-group.co.uk🎓 DMF Group blends creativity and intelligence to grow businesses through Marketing and AI🎓 Jason was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E640:🎙️TOTAL SUPPLY CHAIN ACTIONABILITY | VALENTINA JORDAN - NAUTA | THE ECOMMERCE EDGE Podcast
💡 Valentina is the Co-Founder & CEO of Nauta - https://www.getnauta.com💡 Nauta is the AI-Native Operating System For Global Supply Chains💡 Nauta connects, predicts, and automates every system unifying fragmented information into a single intelligent network that delivers SKU-level insights for real-time decisions in global trade💡 Nauta makes an operator’s own data actionable - orchestrating insights across every email, document, and partner. In logistics, every container tells a story and no two journeys are alike meaning the volume of data grows every hour of the day💡 With the predictive intelligence delivered by Nauta, operators benefit from insights into ongoing operations enabling them to capitalize on trends and opportunities while staying ahead of - and mitigating - risks and penalties💡 In this episode Jason & Valentina discuss how fragmented & diffuse international freight and logistics data can make knowing where your goods are at any given time an almost impossible task without tools LIKE Nauta that are custom designed for the jobEnjoy!
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E639:📦B2B ERP + ECOMM FOR THE AVIATION INDUSTRY | RALPH MERHI - ERP.AERO | B2B COMMERCE CORNER #142 | THE ECOMMERCE EDGE Podcast
📦 Ralph is the CEO of ERP.aero - https://erp.aero📦 ERP.aero is a cloud platform specially designed to provide aerospace manufacturers, suppliers, and MRO organizations with integrated ERP / CRM software to manage purchasing, lease, exchange, repair, and sales of aircraft parts📦 ERP.aero provides fully-integrated control and visibility within and across an enterprise, enabling significant improvements in efficiency, productivity, and financial performance📦 ERP.aero is capable of integrating with leading A/C Parts marketplaces: ILS, AeroExchange, PartsBase, and others📦 In this episode, Jason & Ralph discuss the unique B2B commerce needs of the aviation industry and how 'vertical SaaS' is really the only way to effectively solve for these use casesEnjoy!
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638
E638:🎓RETENTION + CRO = ECOMM BLISS... | MENTORING MOMENTS #173 W/GUEST MENTOR JORDAN GORDON | THE ECOMMERCE EDGE Podcast
🎓 Jordan is the Head of Email, Retention and CRO at Pilothouse Digital - https://www.pilothouse.co🎓 Pilothouse helps brands overcome growth plateaus, scale new channels, and drive results — by turning creative learnings into smarter media buys, media results into testable hypotheses, and insights into strategic growth movements🎓 Jordan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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637
E637:🎙️PROACTIVE POST-PURCHASE ECOMMERCE OPS & CX | JEVON LE ROUX - KEEYU | THE ECOMMERCE EDGE Podcast
💡 Jevon is the Co-Founder & CEO of Keeyu - https://www.keeyu.com💡 Keeyu Turns Your CX Team from Reactive Firefighters into Proactive Problem-Solvers💡 Keeyu gives your team real-time visibility across every order, so they can resolve issues before they become tickets💡 Keeyu provides proactive eCommerce operations powered by the Keeyu AI Agent💡 Keeyu helps brands detect and fix post-purchase ops issues before customers ask, “Where is my order?” - so, online shoppers get what they want, on time, as promised💡 In this episode Jason & Jevon discuss how to scale eCommerce operations by turning typical reactive issues into proactive empathic onesEnjoy!
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636
E636:📦WHAT'S NEXT FOR AUTOMOTIVE DISTRIBUTION? | AMY STEELE - NEXAMOTION | B2B COMMERCE CORNER #141 | THE ECOMMERCE EDGE Podcast
📦 Amy is the VP of Customer Experience, Transend Auto Tech, NexaMotion Group - https://www.nexamotiongroup.com📦 NexaMotion Group is a dynamic organization in the automotive aftermarket, uniting a diverse family of brands including Transtar Aftermarket Solutions, Arch Auto Parts, C&M Auto Parts, PPi Automotive, City Auto Supply, 4M Parts Warehouse, Transend Auto Tech, Pro-King Automotive Products and Recon📦 NexaMotion Group is driven by its mission to simplify complex vehicle repair to keep the world moving📦 NexaMotion Group focuses on delivering efficient distribution and seamless online ordering solutions📦 In this episode, Jason & Amy discuss the unique challenges and opportunities in the Auto Distribution space today - including AI solutions to help with fitment and customer service dutiesEnjoy!
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E635:🎓FROM MENTORSHIP TO A SCALABLE BUSINESS MODEL | MENTORING MOMENTS #172 W/GUEST MENTOR TONY LE | THE ECOMMERCE EDGE Podcast
🎓 Tony (Coach Tony) is the Founder & CEO of Egel Loc - https://egelloc.com🎓 Egel Loc is on a mission to make college admissions accessible to everyone🎓 Tony was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E634:🎙️PEER-TO-PEER LOGISTICS IS HERE! | MANISH CHOWDHARY - CAHOOT | THE ECOMMERCE EDGE Podcast
💡 Manish is the Founder & CEO of Cahoot - https://www.cahoot.ai💡 Cahoot is a peer-to-peer logistics platform💡 Cahoot = Fulfillment. Shipping. Returns. All in One.💡 Cahoot is not just another post-purchase platform - they’re a movement💡 Cahoot is built on peer-to-peer power, AI precision, and profit-first thinking💡 In this episode Jason & Manish discuss how peer-to-peer logistics is changing the game for eCommerce & Omni-channel merchantsEnjoy!
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633
E633:📦TOP TIPS FOR B2B ECOMMERCE SITE SEARCH SUCCESS | RYAN FINLEY - FERGUSON ENTERPRISES | B2B COMMERCE CORNER #140 | THE ECOMMERCE EDGE Podcast
📦 Ryan is the Senior Manager - Ecommerce Search and Findability at Ferguson - https://www.ferguson.com📦 Since 1953, Ferguson has been a leading source of quality supplies for a variety of industries 📦 Ferguson is part of Ferguson Enterprises Inc., which has sales of $30.8 billion (FY’25) and approximately 35,000 associates across 1,700 locations and serves customers in all 50 states, Canada, Puerto Rico, Mexico and the Caribbean📦 Ferguson is the largest value-added distributor serving the water and air specialized professional in the $340B residential and non-residential North American construction market📦 Ferguson distributes building products in categories as diverse as: plumbing, HVAC, appliances, and lighting to PVF, water and wastewater solutions, and more📦 In this episode, Jason & Ryan discuss the product 'search and find' challenge on large scale distribution websites and how to solve for this challenge with a search experience that is second to noneEnjoy!
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E632:🎓HOW TO BUILD A SCALABLE DIGITAL AGENCY SUSTAINABLY | MENTORING MOMENTS #171 W/GUEST MENTOR DENNIS GORYA | THE ECOMMERCE EDGE Podcast
🎓 Dennis is the Founder & Managing Director of Tidal Commerce - https://www.tidalcommerce.ca🎓 Tidal is a specialist 'Unified Commerce' digital agency based in Ontario, Canada helping merchants build and manage their digital store infrastructure, optimize customer experience, and convert traffic to sales more efficiently🎓 Dennis was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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631
E631:🎙️THE LYNCHPIN REALITY OF ECOMMERCE SYSTEM INTEGRATION | JOSEPH ANDERSON - CONNEX | THE ECOMMERCE EDGE Podcast
💡 Joseph is the Founder & CEO of Connex - https://connexecommerce.com💡 Connex is an eCommerce iPaaS platform specialist vendor💡 Connex helps brands integrate both their internal systems (ERP, CRM, accounting & payment systems) as well as sync with 3rd party sales channels (marketplaces, social channels etc)💡 Connex has been helping brands smartly connect their systems together for over 16 years💡 In this episode Jason & Joseph discuss how all modern eCommerce experiences require extensive system integrations to create a seamless journey for customersEnjoy!
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E630:📦WORLD FIRST B2B EMBEDDED VERTICAL SAAS MARKETPLACE! | YAHYA RAO - STICKER | B2B COMMERCE CORNER #139 | THE ECOMMERCE EDGE Podcast
📦 Yahya is the Co-Founder of Sticker - https://www.usesticker.com📦 Sticker is THE commerce layer for vertical SaaS platforms📦 Think of Sticker as an eCommerce marketplace that is embedded in vertical SaaS software📦 Sticker is helping embed commerce everywhere!📦 In this episode, Jason & Yahya discuss how a new type of commerce model was born - commerce in vertical SaaS solutions!Enjoy!
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E629:🎓STRATEGIC INVENTORY OPTIMIZATION | MENTORING MOMENTS #170 W/GUEST MENTOR SHARON CUSTER | THE ECOMMERCE EDGE Podcast
🎓 Sharon is the Founder of & Inventory Optimization Strategist at Inventory Optimization Pro - https://inventoryoptimization.pro🎓 Inventory Optimization Pro is a strategic inventory optimization advisory firm that specializes in helping CFOs and business owners when decisions must hold up under pressure, not just look right on paper🎓 Sharon was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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E628:🎙️BUILDING AN ARTISAN MARKETPLACE FOR EMEA | VERA MODENOVA - FLOWWOW | THE ECOMMERCE EDGE Podcast
💡 Vera is the Chief Operating Officer at Flowwow - https://flowwow.com💡 Flowwow is THE marketplace for local artisans in the EMEA region💡 Flowwow is a global marketplace that operates in 1500+ cities around the world💡 Flowwow is home to more than 18,000+ local shops, from the best quality flowers and pastry shops, handmade & vintage jewellery stores to farm shops, local clothing brands, and other unique items💡 In this episode Jason & Vera discuss what it takes to build out a new marketplace to rival the likes of Amazon and Etsy in your local marketsEnjoy!
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E627:📦FORGING A CAREER IN B2B ECOMMERCE | SAM SCHWARTZ - MIDLAND INDUSTRIES | B2B COMMERCE CORNER #138 | THE ECOMMERCE EDGE Podcast
📦 Sam is the Chief Digital Strategy Officer at Midland Industries - https://www.midlandindustries.com📦 Midland is a family of industrial distribution companies working together to deliver customer-driven solutions, smart technology, & deep product selection📦 Sam has been working in senior eCommerce and Digital roles within B2B distribution & B2B marketplaces for many years and is renowned for her leadership, empathy and creativity📦 In this episode, Jason & Sam discuss the myriad ways people can enter, grow and thrive in their B2B eCommerce careerEnjoy!
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E626:🎓9 YEARS OF B2B CONTENT CREATION LESSONS | MENTORING MOMENTS #169 | JASON ON THE CREATOR JOURNEYS PODCAST
🎓 In this special episode of THE ECOMMERCE EDGE Podcast - Jason guests on The Creator Journeys Podcast with Adam Kitchen🎓 This episode originally aired March 6th, 2025 on Adam's channel - https://www.youtube.com/watch?v=UjJ2N3fRRrE---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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ABOUT THIS SHOW
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).-THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.-With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
HOSTED BY
Jason Greenwood
CATEGORIES
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