The Genesis Healthcare Center Podcast

What happens when a top cardiologist walks away from the insurance system?In this episode, Joe K. Reid II sits down with Daniel O'Roark, DO, FACC, founder of Trinity Heart and Vascular Group, to unpack why more physicians are leaving traditional healthcare models—and what that means for patients.They break down the real issues driving frustration in modern medicine: rushed visits, bureaucratic overload, and a system built around billing instead of care. Dr. O’Roark shares his journey into direct pay cardiology, where longer visits, better access, and true patient relationships are not the exception—they’re the standard.This conversation goes deeper than just systems. You’ll hear how the current model impacts outcomes, why access—not insurance—is the real problem, and how a return to relationship-based care is changing everything from heart disease management to preventative health.They also tackle bigger questions:Why healthcare costs keep rising while care declinesThe truth about preventative care and metabolic healthWhat patients actually gain when providers have timeAnd why “coverage” doesn’t always mean “care”If you’ve ever felt rushed, overlooked, or stuck navigating the healthcare system, this episode will challenge the way you think about your options.This isn’t how healthcare has to work.👉 Learn more or book your first appointment at thegenesisdifference.com

In this episode of the Genesis Podcast, providers Ben Ezell, PA-C and Joe Reid, II, PA-C sit down with Dr. Bo Westmoreland of Westmoreland Dental Group to unpack one of the most misunderstood conditions in healthcare: TMJ.While most people associate TMJ with jaw pain or clicking, the reality is far more complex. From chronic headaches and facial pain to fatigue, sleep disruption, ear pressure, and even vertigo—TMJ may be at the root of symptoms many patients have struggled with for years.Dr. Westmoreland brings over two decades of focused experience in craniofacial pain to break down the anatomy, the misconceptions, and the real-world outcomes he’s seeing in practice.If you’ve been told “everything looks normal” but still don’t feel right—this conversation may connect some dots.Experience the Genesis Difference and book your first appointment today at:thegenesisdifference.com

This is one of the most honest conversations we’ve had on the Genesis Podcast.When David Birchfield was diagnosed with prostate cancer, the expectation was clear: act fast, follow the standard path, and trust the system. But with a family history that told a different story—and a deep commitment to understanding his own health—he chose a different route.In this episode, David and Joseph K. Reid, II, PA-C walk through a 17+ year patient-provider relationship that led to one critical mindset shift: you have to take ownership of your health.From watching his father battle aggressive prostate cancer… to tracking his own PSA for over a decade… to ultimately choosing a less conventional treatment path, this is a conversation about:— What most men don’t understand about prostate cancer— Why “standard of care” isn’t always the best care— The role of MRIs, genomics, and active surveillance— The real tradeoffs between treatment and quality of life— And what it actually looks like to be in control of your own health decisionsThis isn’t just about prostate cancer.It’s about how you approach your health—before, during, and after a diagnosis.If you’re a man (or love one), this is a conversation worth hearing.Ready to take control of your health?Visit thegenesisdifference.com to schedule your first appointment.

Joseph K. Reid, II, PA-C sits down with Dr. Kind and Dr. Ballard of Ballard & Kind Chiropractic for a wide-ranging conversation on sleep—and why so many people struggle to get enough of it. From common causes of poor sleep and persistent myths to practical sleep hygiene habits, mattress selection, and the role of medications, this episode breaks down what actually matters when it comes to restful, restorative sleep. If you’re tired of being tired, this conversation offers clarity, science-backed insight, and actionable steps toward better sleep and better health.Visit www.thegenesisdifference.com to learn more.

In this episode, Joseph K. Reid, II, PA-C, along with Richard Ballard, DC and Rick Kind, DC of Ballard & Kind Chiropractic, sit down for an honest conversation about the realities of insurance reimbursement—how it impacts providers, limits care, and ultimately leaves patients paying the price.They discuss why the traditional insurance model often prioritizes paperwork, quotas, and profit over relationships and outcomes, and why Genesis made the intentional decision to step away from insurance reimbursement in order to focus fully on patients—not insurance companies.If you’ve ever felt rushed through appointments, confused by bills, or frustrated by what your “coverage” doesn’t actually cover, this conversation is for you.Learn more or sign up at: thegenesisdifference.com

Heather and Meg, two of Genesis’ compassionate providers, sit down for an honest conversation about women’s health, the shifting science behind Hormone Replacement Therapy, and the cultural narrative that has taught women to normalize symptoms that can actually be addressed and improved.From brain fog and fatigue to mood changes and sleep issues, they explain why these struggles aren’t just “part of being a woman”—and how modern HRT can offer real, evidence-backed solutions. Their shared passion is clear: helping women feel supported, empowered, and truly thrive.

Part 2 dives deeper into the difference between “average” and truly optimal health. Joseph K. Reid, II, PA-C (Genesis Healthcare) and Dr. Cody Haun (Fitomics) explore practical ways this partnership is reshaping how patients experience care—challenging the status quo and setting a new standard for health and wellness.

In Part 1 of this special two-episode conversation, Joseph K. Reid, II, PA-C (Genesis Healthcare) and Dr. Cody Haun (Fitomics) share the story behind their powerful partnership. From their personal journeys to their shared vision, they unpack how functional fitness and personalized medicine come together to help patients pursue optimal health—not just average.

Testosterone Replacement Therapy (TRT) is one of the most talked-about — and misunderstood — areas of men’s health. In this episode of the Genesis Podcast, our providers (Ben & JC) dive into the myths, symptoms, and real outcomes surrounding TRT.Whether you’re curious about low testosterone, exploring treatment options, or simply want to understand the bigger picture of men’s health, this conversation will give you clarity and practical insight.👉 TRT at Genesis is available exclusively to our DPC members. Learn more about membership and its many benefits at genesisdpc.com.

From Botox to advanced skin treatments and much more, aesthetics care at Genesis goes far beyond the surface. In this episode, a Genesis Provider and our Aesthetics Specialist take you inside the full range of aesthetics services available at Genesis. They’ll share how their medical training as PAs uniquely equips them to deliver safe, effective results, and they’ll tackle some of the biggest myths and misunderstandings about aesthetics along the way.Whether you’re curious about Botox, exploring treatment options, or simply want to understand what sets Genesis apart, this conversation gives you the clarity and confidence to take the next step toward looking—and feeling—your very best.👉 Learn more and book your aesthetics consult at genesisdpc.com/aesthetics.

In this episode, Ben Ezell, PA-C provides some helpful tips for staying healthy during sick season.  To lear more, visit www.genesisdpc.com 

Visit thegenesisdifference.com to learn more!SHOW NOTES HERE!

Visit thegenesisdifference.com to learn more!SHOW NOTES HERE!

This is an excerpt from an in-person class recorded in the Genesis Healthcare Center classroom with Joseph K. Reid, II, PA-C.  If you live in or around Johnson City, TN and are ready for your healthcare to look completely different, visit www.thegenesisdifference.com to learn more.