The Heat Pump Podcast

Ready to design heat pump systems that really work? Grab our free manual S cold-climate heat pump selection tool - the same systematic approach that helps contractors get sizing right the first time. 👉 https://bit.ly/heatpump-manual-s-free-tool  ------------------------------------------------- Want to win on trust, not price? Download our Trust Checklist and see exactly how top HVAC companies build authority and close higher-quality deals. 👉 https://bit.ly/the-heatpump-trust-checklist ------------------------------------------------- In this episode of the Heat Pump Podcast, hosts Ed Smith and Eric Fitz are joined by Wes Davis, Director of Technical Services, and Brian Feenie, President of Shift Logic and Chief Encouragement Officer of ACCA QI, to discuss the critical yet often overlooked process of heat pump commissioning. They dive into the importance of doing it right from the start, the challenges faced by contractors in the field, and how using the right tools can ensure long-term performance and customer satisfaction. The conversation also covers best practices, tools for verification, and how to avoid costly callbacks. Wes Davis is the Director of Technical Services at ACCA and has years of experience working in HVAC and heat pump systems, focusing on proper installation and commissioning. Brian Feenie is the President of Shift Logic, Chief Encouragement Officer of ACCA QI, and a leader in HVAC business development, committed to promoting the use of diagnostic tools and quality commissioning. Expect to Learn: The difference between startup and commissioning in heat pump systemsThe role of duct leakage and airflow in system performanceThe impact of using diagnostic tools like Measure Quick and ACCA QIWhy accurate commissioning can drastically reduce callbacks and improve customer satisfactionWhere MeasureQuick + ACCA QI certificates work for heat pumps today, and where they don't yet Timestamps: [00:00] – Teaser[02:19] – Episode Introduction[03:07] – Defining Commissioning vs. Startup[06:48] – The Importance of Duct Leakage and Airflow Testing[10:12] – Poor Practices & Fake Reporting[18:33] – Tools and Technology for Accurate Commissioning (Featuring Measure Quick)[26:33] – Verifying System Performance During Cold Weather [36:57] – The Case for Having a Second Commissioning Visit[40:45] – Solutions for Improving the HVAC Industry’s Commissioning Standards[56:11] – Final Thoughts on Commissioning and Setting Industry Standards Resources Mentioned: ACCA QI Certification: https://www.acca.org/qa/prove-itMeasure Quick: https://www.youtube.com/@measureQuickJim Bergmann on evacuation: https://youtu.be/QJTFESe2VhM?si=jvYEfmMaqBfK3ZBj Follow Wes Davis & Brian Feenie: LinkedIn (Wes): https://www.linkedin.com/in/wesdavisacca/ LinkedIn (Brian): https://www.linkedin.com/in/brian-feenie-72a27225/ Website (Company): https://www.acca.org/home LinkedIn (Company): https://www.linkedin.com/company/accausa/ YouTube (Company): https://www.youtube.com/@accamerica Facebook (Company): https://www.facebook.com/accontractors Twitter (Company): https://x.com/accausa Instagram (Company): https://www.instagram.com/acca_usa/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in:/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Download our Trust Checklist and see exactly how top HVAC companies build authority and close higher-quality deals. 👉 https://bit.ly/the-heatpump-trust-checklist ------------------------------------------------- Stephen Lake, CEO of Jetson, is quoting whole-home heat pump installs at 30–50% below competitive prices — and he has closed-loop performance data from over a thousand installs to back up every claim. In this conversation, we unpack how Jetson's vertically integrated model works, why Stephen thinks Manual J overstates heat loads by 30–40%, and what every layer of the HVAC supply chain should take from a company that just raised $60M to scale nationally. A shot across the bow of the entire HVAC industry. Expect to Learn: Why Jetson's vertically integrated model allows them to quote heat pump installs at 30–50% below competitive prices — and what layers of the traditional HVAC supply chain they've collapsed to get thereHow Jetson uses closed-loop performance data from over a thousand installs to confirm — not just predict — the accuracy of their load calcs and system designsWhy Stephen believes typical Manual J calculations overstate actual heat loads by 30–40%, and what the industry should do about itWhy most duct work "problems" in heat pump retrofits are really oversizing problems in disguiseWhat HVAC incumbents — OEMs, distributors, installers, and industry bodies — should take from a company trying to do to HVAC what Tesla did to cars Timestamps: [00:00] – Episode Teaser [05:20] – What Jetson Actually Is (Not a Typical HVAC Company) [07:28] – Stephen’s Background: From AR Startup to Climate Tech [12:49] – The Real Problem: Cost and Friction in Buying Heat Pumps [19:15] – The Jetson Experience: 2-Minute Quote to 1-Day Install [23:58] – Closed-Loop Data: The Advantage Nobody Else Has [25:09] – The Oversizing Problem (And Why Duct Issues Are Misdiagnosed) [32:00] – Why Manual J Gets It Wrong [44:40] – Why Jetson Is 30–50% Cheaper [49:43] – The Bigger Mission: Electrification and Urgency [55:54] – Industry Impact & What Comes Next Follow Stephen Lake: LinkedIn: https://www.linkedin.com/in/slake/ Twitter: https://x.com/srlake Website (Company): https://jetsonhome.com/us/ LinkedIn (Company): https://www.linkedin.com/company/jetsonhome/ YouTube (Company): https://www.youtube.com/@JetsonHome Facebook (Company): https://www.facebook.com/meetjetson/ Instagram (Company): https://www.instagram.com/jetsonhome/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Download our Trust Checklist and see exactly how top HVAC companies build authority and close higher-quality deals. 👉 https://bit.ly/the-heatpump-trust-checklist ------------------------------ In this episode, host Ed Smith sits down with Sarah Moscatello, owner and general manager of The Heat Pump Store, to talk about what it really takes to build and grow a successful heat pump-focused HVAC business.This conversation takes us through Sarah’s path from the corporate world to co-founding one of the first businesses in the U.S. built entirely around heat pumps. As electrification picks up and more contractors enter the field, Sarah talks about what it really takes to stay true to your mission, build a strong, values-driven team, and lead a company with heart and purpose. Sarah Moscatello leads one of the most respected heat pump contractors in the country. With over 20,000 installs, locations in Oregon and Colorado, and 15+ years in the business, her story is a masterclass in how to grow without compromising on quality, trust, or mission. Expect to Learn The untold story of the first ductless heat pump pilots in the U.S.How Sarah scaled her business across states while staying true to her missionWhy she hires people without HVAC experience — and how that’s a strategic advantageThe real-world costs and benefits of heat pump rebates and incentivesWhat makes a heat pump sales team truly trustworthy — and how to build one Timestamps [00:00] – Episode Teaser [02:25] – Meet Sarah Moscatello & The Heat Pump Store Origin Story [09:02] – Jan Pratt: Sales Legend With a Servant’s Heart [10:47] – Sarah’s Journey from Corporate to Contractor [13:13] – Balancing Marriage, Family & Business Ownership [19:25] – Staying Pure: Why They Focus Only on Heat Pumps [25:30] – Expansion to Colorado: Business Meets Family [29:53] – Training From Scratch: The Apprentice Model That Works [32:40] – Making the Job “Fun” Again: Growth, Teams & Profits [38:05] – Rebates Are Not the Business Model (But They Help) [41:51] – Building a Sales Team Based on Trust, Not Hard Sell [48:00] – Final Thoughts & Advice to New Entrepreneurs Follow Sarah Moscatello: LinkedIn: https://www.linkedin.com/in/sarah-moscatello-7ab33131/Website (Company): https://theheatpumpstore.com/LinkedIn (Company): https://www.linkedin.com/company/the-heat-pump-store/YouTube (Company): https://www.youtube.com/@theheatpumpstore1567Facebook (Company): https://www.facebook.com/TheHeatPumpStore/Instagram (Company): https://www.instagram.com/theheatpumpstore/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Download our Trust Checklist and see exactly how top HVAC companies build authority and close higher-quality deals. 👉 https://bit.ly/the-heatpump-trust-checklist ------------------------------ If you’re serious about doing better work and staying ahead in high-performance contracting, the BPA National Home Performance Conference is the place to be. It’s happening April 13 – 16 in Columbus, Ohio, and it’s built around real lessons, practical strategies, and ideas you can actually use back on the job. Use the discount code NHPC-HPP to save on registration. 👉 Register here: http://nhpc26.org/amply ---------------------------------------------------------- This episode of the Heat Pump Podcast looks into Manual J load calculations, a foundational concept in HVAC system design. The discussion explores why proper load calculations matter, how they impact comfort, system sizing, and business outcomes, and why many contractors struggle with adopting them. Hosts Eric and Ed break down common misconceptions, compare traditional shortcuts (like rule-of-thumb sizing), and explain how integrating building science into the sales process can transform both customer trust and company performance. Through hands-on work with contractors and analyzing real-world Manual J applications, the hosts bring practical insights into how contractors can improve system sizing, streamline workflows, and deliver better outcomes for homeowners. Expect to Learn Why Manual J is critical for comfort, sales success, and operational efficiencyThe biggest mistakes contractors make when sizing HVAC systemsHow to transition from rule-of-thumb or “like-for-like” replacements to accurate load calculationsPractical ways to build trust with homeowners using building scienceHow load calculations can improve conversion rates and reduce costly installation errors  The Resources Mentioned: Episode 45 with Paul McHugh (end-to-end sales process)Episode 13 with Steve Rogers (duct design and Manual J)Amply's help article on verifying Low-E windowsNCI, ACCA, Alex Meaney (Mean HVAC), Bryan Orr (HVAC School), Brynn Cooksey, Bill Spohn & Eric Kaiser Timestamps [00:00] – Episode Teaser [03:05] – 1. Why does Manual J matter to your business? [04:20] – 2. What isn't Manual J? [06:13] – 3. How does Manual J change your sales process? [10:14] – 4. What's the biggest surprise for contractors switching from a "like-for-like" approach? [21:36] – 5. Why do contractors second-guess their first load calculations? [28:13]  – 6. What are the most common Manual J input mistakes? [44:51]  – 7. What does a best-in-class sales process look like? [52:03] – 8. What changes should contractors expect when they start doing load calculations? [55:03] – 9. How do you convince a homeowner your load calc is right when a competitor quoted bigger? [58:43] – 10. What are the benefits of making Manual J fundamental to your sales and design process? Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Download our Trust Checklist and see exactly how top HVAC companies build authority and close higher-quality deals. 👉 https://bit.ly/the-heatpump-trust-checklist Go a click deeper with Chris Morin’s 15-Point HVAC System Design Audit to uncover gaps in your process and unlock greater efficiency. 👉 https://wkf.ms/3XyFp92 ------------------------------ If you’re serious about doing better work and staying ahead in high-performance contracting, the BPA National Home Performance Conference is the place to be. It’s happening April 13 – 16 in Columbus, Ohio, and it’s built around real lessons, practical strategies, and ideas you can actually use back on the job. Use the discount code NHPC-HPP to save on registration. 👉 Register here: http://nhpc26.org/amply ---------------------------------------------------------- Chris Morin is the founder of HVAC Pro Blog, an ACCA system design instructor, and one of the few people in the industry who trains both contractors and building inspectors. In this episode, he makes a compelling case for why aggressive load calculations, code compliance, and building inspector relationships aren't just good building science — they're how you grow a more profitable business. We also dig into duct design fundamentals, the oversizing trap, and why "I never get callbacks" is the most dangerous metric in HVAC. Expect to Learn Half of contractors aren't doing load calcs — and a significant share of the half that do aren't doing them accurately. An aggressive Manual J is the foundation for everything."No callbacks" is a dangerous metric. The real measure of success is a maintenance customer who calls you back every season — and refers you to their neighbors.Building inspectors aren't the enemy. The contractors who build relationships with them and meet code requirements end up with less competition and higher margins.Oversizing for the coldest 1% of the year creates problems during the other 98%. Variable speed technology helps, but it doesn't fix bad design.System design isn't an overhead cost — it's a service you charge for that separates your proposal from the low bidder's guess. Timestamps [00:00] – Episode Teaser [02:26] – Meet Chris Morin: Marine Vet to HVAC Pro [07:25] – Lessons from Utility Programs: Good vs. Bad Contractors [16:13] – Why Most Contractors Are Failing at Load Calcs [22:17] – The Danger of “No Callback = Success” [25:04] – Ductless Oversizing: A Growing Problem [28:57] – Manual D and the Realities of Duct Design [38:41] – Behind the Code: Working With Building Inspectors [47:06] – Contractor vs. Inspector: Building a Municipal Monopoly [50:38] – Design = Profit: Turning Standards into Sales [53:34] – Free Resources & Chris’s Masterclass Follow Chris Morin: LinkedIn: https://www.linkedin.com/in/christophermorinhvac/Residential Design Courses: https://hvacdesignsociety.freshlearn.com/Website (Company): https://www.hvacproblog.com/LinkedIn (Company): https://www.linkedin.com/company/hvac-pro-blog/Facebook (Company): https://www.facebook.com/HVACMorin/YouTube (Company): https://www.youtube.com/@HVACProBlog Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Download our Trust Checklist and see exactly how top HVAC companies build authority and close higher-quality deals. 👉 https://bit.ly/the-heatpump-trust-checklist If you’re serious about doing better work and staying ahead in high-performance contracting, the BPA National Home Performance Conference is the place to be. It’s happening April 13 – 16 in Columbus, Ohio, and it’s built around real lessons, practical strategies, and ideas you can actually use back on the job. Use the discount code NHPC-HPP to save on registration. 👉 Register here: http://nhpc26.org/amply ---------------------------------------------------------- Scott Libby built Royal River Heat Pumps by doing the opposite of almost everything the industry recommends — one brand, one geography, no emergency calls, no private equity, and a 10-week waiting list. In this episode, Scott walks through his full playbook: how he identified his ideal customer, why he designed his sales process around a two-person site visit, and what he tells contractors who want to copy what he's built. If you've ever wondered whether you can win on quality alone, Scott is the proof. Expect to Learn: Why Scott went from heat pump skeptic to full-time advocateHow focusing on one brand and one product category unlocked growthThe detailed two-person sales and load calculation process that builds trustWhy slowing down the sales cycle can actually increase close ratesHow systems, training, and culture drive long-term profitability Timestamps: [00:00] – Introduction & Warm-up [02:32] – Scott’s Background and Career Journey [03:48] – Quitting His Job & Betting on Heat Pumps [09:36] – Building Royal River from a Pickup Truck [12:29] – Systems Thinking & Standard Operating Procedures [17:02] – Leaving Money on The Table [26:48] – Competing on Quality (Not Price) [31:29] – The Two-Person Sales Process & Amply Load Calculations [43:39] – The Training Process at Royal River [54:21] – Advice for Contractors Wanting to Make the Shift Follow Scott Libby: Email: [email protected] (Company): https://www.royalriverheatpumps.com/Facebook (Company): https://www.facebook.com/royalriverheatpumps/#Instagram (Company): http://instagram.com/royalriverheatpumps/YouTube (Company): http://www.youtube.com/@royalriverheatpumps7509 Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Download our Trust Checklist and see exactly how top HVAC companies build authority and close higher-quality deals. 👉 https://bit.ly/the-heatpump-trust-checklist ------------------------------------------------- If you’re serious about doing better work and staying ahead in high-performance contracting, the BPA National Home Performance Conference is the place to be. It’s happening April 13 – 16 in Columbus, Ohio, and it’s built around real lessons, practical strategies, and ideas you can actually use back on the job. Use the discount code NHPC-HPP to save on registration. 👉 Register here: http://nhpc26.org/amply ------------------------------------------------- Competition in HVAC is fiercer than ever — Stan in a Van, private equity roll-ups, and VC-backed startups that can generate a quote in 90 seconds. If you don't have a clear answer for why you're different, price becomes the only signal left. In this episode, Ed Smith (co-founder of Amply Energy) breaks down the Heat Pump Business Model Matrix — four ways to compete as a contractor — and the Trust Checklist: a practical framework for winning on expertise and process instead of price. You'll hear real stories from incredible contractors who've built businesses that don't need to be the cheapest in the room. Key Learnings: There are four ways to compete as a contractor: price, speed, customization, and trust. Only trust is sustainable long-term for independent businesses.Expertise (building science knowledge, craftsmanship) and process (the customer journey, tools, procedures) are the two levers that get you there.The contractors who win without competing on price know exactly who their customer is — and who they're not.Marketing designed to filter out the wrong customers is a feature, not a bug.When a homeowner says you're more expensive, the best response is a question, not a defense.Download the Trust Checklist at amply.energy — pick one item and go after it. Timestamps: [00:00] - Introduction & Warm-up [03:01] - Ed’s Journey with Amply [07:48] - Competing Beyond Price [09:06] - Expertise and Process [16:20] - The Trust Checklist [17:25] - Case Studies and Best Practices [26:49] - Ideal Customer and Marketing  [32:11] - Demo Website with Energy Circle [36:28] - Slowing Down the Sales Process [43:07] - The Importance of Charging for Expertise [52:07] - Closing Remarks Follow Katie Miller and BPA: LinkedIn: https://www.linkedin.com/in/katiearonoff/Website (Company): https://building-performance.org/LinkedIn (Company): https://www.linkedin.com/company/buildingperformanceassociation/Facebook (Company): https://www.facebook.com/BuildingPerformanceAssociation/Instagram (Company): https://www.instagram.com/buildingperformanceassociation/YouTube (Company): https://www.youtube.com/c/BuildingPerformanceAssociationX (Company): https://x.com/JoinBPA Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

If you’re serious about doing better work and staying ahead in high-performance contracting, the BPA National Home Performance Conference is the place to be. It’s happening April 13 – 16 in Columbus, Ohio, and it’s built around real lessons, practical strategies, and ideas you can actually use back on the job. Use the discount code NHPC-HPP to save on registration. 👉 Register here: http://nhpc26.org/amply ------------------------------------------------- If you've ever had a question about Manual J, Manual S, or heat pump sizing, there's a good chance the answer ends with "and that's the way I see it." Ed Janowiak is ACCA's Manager of HVAC Design Education, host of the legendary "Hey Ed" video series, and one of the most influential voices in HVAC system design. With 35 years in the trade — from installer to contractor to trainer — Ed has probably taught more contractors how to do HVAC design right than anyone in America. In this episode, we flip the script and ask Ed the hard questions: Why do so many contractors skip load calculations? What's the most common Manual J mistake? And why does oversizing heat pumps for heating loads keep him up at night? Ed doesn't hold back. He explains why "ballparking" system design is the same as accepting a ballpark payment, shares his non-negotiable line on latent performance ("you're dead to me"), and delivers a warning about the mold crisis heading for cold climate markets. Whether you're new to heat pumps or a seasoned pro, this conversation will sharpen how you think about system design. Key Topics Ed's journey from crawlspaces to becoming ACCA's top educatorWhy "truth and math" is the foundation of everything he teachesThe #1 Manual J mistake contractors make (it's not what you think)Why Manual J doesn't care what equipment you're installingThe oversizing crisis: what happens when you size heat pumps for heatingEd's line in the sand: 50% RH at 75°F on design day — or you're dead to himThe ServPro warning: why mold problems are coming to cold climate marketsWhat the new Manual S and Manual H mean for heat pump contractors Timestamps: [00:00] - Episode Teaser [02:34] - Introduction to guest, Ed Janowiak [05:56] - Ed talks about his journey into HVAC design and education [10:52] - Discussing heat pump sizing and the impact on comfort [14:15] - Ed’s perspective on airflow and its importance in system performance [17:28] - Common mistakes HVAC contractors make [23:19] - Manual J and heat pump sizing considerations [28:27] - Ed explains common misconceptions about Manual J for heating [30:38] - Properly sizing heat pumps and using auxiliary heat [42:01] - Insights on technical committees and the importance of industry standards [46:08] - The importance of Manual T for proper fan pressure and airflow [49:37] - Closing remarks and key takeaways from the discussion Follow Ed Janowiak: LinkedIn: https://www.linkedin.com/in/ed-janowiak-9bb3b734/Website (Company): https://www.acca.org/homeLinkedIn (Company): https://www.linkedin.com/company/accausa/Facebook (Company): https://www.facebook.com/accontractorsInstagram (Company): https://www.instagram.com/acca_usa/#X (Company): https://x.com/accausaYouTube (Company): http://www.youtube.com/@accamerica Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want a sharper, more effective website? From clearer messaging to smarter layout decisions — If you’ve ever felt your website could be doing more work for you, this is worth a look. 👉 Visit the demo site here: https://demo.energycircle.com/ ------------------------------------------------- If you’re serious about doing better work and staying ahead in high-performance contracting, the BPA National Home Performance Conference is the place to be. It’s happening April 13 – 16 in Columbus, Ohio, and it’s built around real lessons, practical strategies, and ideas you can actually use back on the job. Use the discount code NHPC-HPP to save on registration. 👉 Register here: http://nhpc26.org/amply ------------------------------------------------- In this episode of Heat Pump Podcast, host Ed Smith sits down with Peter Troast, Founder & CEO of Energy Circle, for a thorough analysis into one of the biggest challenges facing high-performance HVAC and home performance contractors today: how to clearly communicate their value to homeowners — before the first visit. The conversation centers on a demonstration contractor website that Energy Circle and Amply built together as a “best-in-class” example for the industry. Rather than focusing on equipment or jargon, the site is designed to educate homeowners, filter for the right-fit customers, and showcase a diagnostic, process-driven approach that differentiates high-performance contractors from traditional “box-swap” HVAC companies. Key Learnings: Why most high-performance contractors undersell themselves online, and how to fix itHow to explain diagnostics, commissioning, and process without using building-science jargonHow a website can act as a customer filter, not just a lead generatorWhy “problem → root cause → solution” framing can deliver higher value customersHow to use testimonials, case studies, and owner stories to avoid competing on price Timestamps: [00:00] – Introduction [03:56] – The "homeowners just don't know" problem [08:22] – The homepage headline: We Listen. We Measure. We Fix. We Prove. [12:57] – Is River City a good fit? Filtering customers on purpose [19:48] – The Us vs. Them comparison chart [26:50] – Testimonials that reinforce differentiation [30:48] – Problems We Solve vs. Services navigation [34:22] – The Our Process page [37:05] – The About Us page and founder story [41:28] – How to apply this to your own website Follow Peter Troast: LinkedIn: https://www.linkedin.com/in/petertroast/Website (Company): https://www.energycircle.com/LinkedIn (Company): https://www.linkedin.com/company/energy-circle-llc/Facebook (Company): https://www.facebook.com/energycircle/Instagram (Company): https://www.instagram.com/energycircle_/X (Company): https://x.com/energycircle Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Join us for our upcoming training!  STOP COMPETING ON PRICE. WIN ON TRUST. Too many contractors are stuck in a race to the bottom.  The best ones aren't. The difference? A systematic approach to winning on trust. Join us on Thursday, February 5th at 2pm ET for a live training with the Building Performance Association where we'll share our framework for building a standout business with healthy margins. 👉 Register here: https://info.amply.energy/bpa-win-on-trust-webinar ------------------------------------------------- In this episode of the Heat Pump Podcast, host Ed Smith, co-founder of Amply Energy , is joined by three innovators in the HVAC and heat pump space at the US Heat Pump Summit. Mark Kasdorf (Forge), Grant Gunnison (Zero Homes), and Evan Anderson (Pearl Edison) share their unique business models and approaches to accelerating the adoption of heat pumps. Guest Introductions: Mark Kasdorf - Founder & CEO of Forge. Mark brings a background in software development and an entrepreneurial approach to HVAC, focusing on high-quality heat pump installations with a heavy emphasis on training and technology integration.Grant Gunnison - Founder & CEO of Zero Homes. With a background in general contracting and small satellites, Grant focuses on building a tech-forward home upgrade marketplace with a primary focus on heat pumps and energy efficiency.Evan Anderson - Co-founder of Pearl Edison. Evan has a background in automated driving and focuses on supporting homeowners in energy efficiency and electrification retrofits through a network of high-performance contractors. Key Takeaways: Every model dies if installs fail. All three CEOs — remote, hybrid, and in-person — built quality controls into their process. Cutting corners on design might win the sale, but callbacks and bad reviews will kill the business.Software can let junior salespeople do expert-level work. Forge uses embedded tools so 27-year-olds can run load calcs that would normally require a master electrician — and they're hitting revenue-per-salesperson numbers well above industry standard.Remote design works in some markets, not others. Forge tried it in New England and called it "a disaster." Zero Homes makes it work elsewhere. Experiment to see if it can cut down on your soft costs for acquiring a customer. Ducted systems still need someone in the home. Evan Anderson is pessimistic — short, medium, and long-term — about getting airflow and static pressure data remotely. If you're touching ductwork, plan on a site visit.Utility and municipal partnerships can cut acquisition costs to near zero. All three companies get leads through partners instead of paying for Google ads. Timestamps: [03:44] – Introduction To The Panelists [06:44] – Discussing Challenges And Their Solutions In The Hvac Industry [14:20] – How Each Company Uses Technology To Improve Processes [23:37] – Sales Process And Customer Engagement [26:55] – Lead Qualification To Closing The Deal [32:29] – Scaling The Businesses, and Conversion Rate Success [39:04] – Discussion On Financing Options And Their Impact On Affordability [47:17] – Closing Thoughts: Reflections On Electrification And The Future Of The Market Connect with the Guests: Mark Kasdorf LinkedIn: https://www.linkedin.com/in/markkasdorf/Website (Company): https://www.forgeco.com/ Grant Gunnison LinkedIn: https://www.linkedin.com/in/grantgunnison/Website (Company): https://www.zerohomes.io/ Evan Anderson LinkedIn: https://www.linkedin.com/in/evananderson313/Website: https://www.pearledison.com/ Check out The US Heat Pump Summit: Website: https://www.usheatpumpsummit.com/ Follow Brent Davidson: LinkedIn: https://www.linkedin.com/in/brentdavidson/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergy

Like what you heard in this episode? We're doing a live training on exactly this. STOP COMPETING ON PRICE. WIN ON TRUST. Too many contractors are stuck in a race to the bottom. The best ones aren't. The difference? A systematic approach to winning on trust. Join us on Thursday, February 5th at 2 PM ET for a live training with the Building Performance Association where we'll share our framework for building a standout business with healthy margins. 👉 Register here: https://info.amply.energy/bpa-win-on-trust-webinar ------------------------------------------------- What does it actually take to install millions of heat pumps? We asked the people who would know. Lindsey Dorman (Carrier), Kevin DeMaster (LG), and Jonathan Moscatello (Daikin) work with utilities and rebate programs across the country. Their job: make heat pump adoption actually work for contractors, homeowners, and the grid. We cover quality vs. volume tensions in rebate programs, the future of connected commissioning, why equipment data is still too hard to access, and what each would change with a magic wand. This is the behind-the-scenes view of heat pump programs most contractors never see. Key Takeaways: Why inverter-driven heat pumps are essential for future energy efficiency and grid stability.The importance of proper sizing, installation, and contractor training in heat pump success.How utility programs can avoid “heat pump cowboys” and perverse incentives.What “connected commissioning” is — and why it’s a game-changer for installation quality.The one policy change each guest would make to accelerate responsible heat pump adoption. Timestamps: [00:00] - Introduction to the Episode [04:20] - Meet the Guests  [05:13] - What Do You All Do? Guest Roles Explained [11:19] - Where Heat Pumps Are Thriving and Where They're Fragile [19:18] - What Makes a Good Utility Partner? [24:54] - Tackling Heat Pump Incentive Abuse [32:02] - Connected Commissioning: The Next Evolution [37:32] - Data, Diagnostics & Manufacturer Feedback [43:30] - The Case for Better Equipment Data Access [51:12] - Magic Wand Question: One Change to Accelerate Adoption [56:52] - Final Thoughts & Wrap-Up Connect with the Guests: Lindsey Dorman LinkedIn: https://www.linkedin.com/in/lindsey-dorman-142364117/Website (Company): https://www.corporate.carrier.com/LinkedIn (Company): https://www.linkedin.com/company/carrier/Facebook (Company): https://www.facebook.com/CarrierGlobal/Instagram (Company): https://www.instagram.com/carrier/X (Company): https://x.com/carrier Jonathan Moscatello LinkedIn: https://www.linkedin.com/in/jonathan-moscatello-b5345346/LinkedIn (Company): https://www.linkedin.com/company/daikin-comfort-technologies/ Kevin DeMaster LinkedIn: https://www.linkedin.com/in/kevin-demaster-77647a/Website (Company): https://lghvac.com/LinkedIn (Company): https://www.linkedin.com/company/lg-air-conditioning-systems/Facebook (Company): https://www.facebook.com/lgusahvacInstagram (Company): https://www.instagram.com/lghvacusa/#X (Company): https://x.com/LGHVACUSA Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Like what you heard in this episode? We're doing a live training on exactly this. STOP COMPETING ON PRICE. WIN ON TRUST. Too many contractors are stuck in a race to the bottom. The best ones aren't. The difference? A systematic approach to winning on trust. Join us on Thursday, February 5th at 2pm ET for a live training with the Building Performance Association where we'll share our framework for building a standout business with healthy margins. 👉 Register here: https://info.amply.energy/bpa-win-on-trust-webinar ------------------------------------------------- Paul McHugh has been in HVAC for 35 years and handles 350 installs per year at Ray O. Cook Heating and Air in California. In this episode, he walks us through his complete 8-step sales process—from first contact through commissioning—including the $200 video he sends customers before every appointment. What we cover: The comfort survey that protects you and surfaces real problemsThe 90-second pre-visit video (Paul plays it during the episode)Why Paul calls every customer before arriving"The Big Three": load calculation, duct assessment, equipment selectionHow to demonstrate airflow and pressure problems in front of homeownersUsing extended performance data to select equipmentInstallation handoff documentation that ensures predictable resultsACCA QI certification and third-party verificationHow to handle "you're more expensive" objections Timestamps: [00:00] – Introduction to the Episode [03:11] – Paul's Career and Industry Evolution [08:47] – Defining the Core Problem [10:40] – How the Process Was Developed [19:03] – The Comfort Survey: Understanding the Homeowner [25:00] – Leveraging Technology and Customer Education [30:10] – Initial Appointment: Setting the Stage [36:34] – Load Calculation and Air Leakage Detection [47:55] – Diagnosing Room-Level Comfort Issues [55:52] – Equipment Selection Using Extended Performance Data [01:02:31] – Commissioning and Final Thoughts Follow Paul McHugh: LinkedIn: https://www.linkedin.com/in/paul-mchugh-93830430/Instagram: https://www.instagram.com/lespaulmac/Website (Company): https://www.rayocook.com/Facebook (Company): https://www.facebook.com/rayocook/Instagram (Company): https://www.instagram.com/rayocook1947/YouTube (Company): https://youtube.com/@rayocookheatingandair Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Start with our Trust Checklist to see if your business is doing the things that truly set you apart. 👉 https://bit.ly/the-heatpump-business-model-matrix Then, head to our latest article to learn how the top contractors protect their margins and stay competitive. 👉 http://info.amply.energy/blog/win-on-trust-the-heat-pump-business-model-matrix ------------------------------------------------- When leads are scarce, most HVAC contractors chase everything. Mitch Bailey does the opposite—and it's working. The second-generation owner of Bailey's Air Heroes downsized from 50 employees to 12, turns down work that doesn't fit, and built a $3M business around one principle: test, don't guess. Mitch just won the 2024 Jim Davis Technical Excellence Award from NCI. He trains contractors across California. And he's all-in on heat pumps—even when the economics are tricky. In this episode, we dig into:  → Why he refused to budge $5 for a builder (and got fired for it)  → How he shifted from 3-6% margins to 30% by switching to “retail work”  → His "$2 high-tech selling tool" that closes engineer customers  → The balance point COP spreadsheet that shows when heat pumps pencil out  → Why he trains his competition (and why it's strategic)  → His advice: start with load calculations and static pressure testing If you're wondering how to build a sustainable HVAC business without burning out, this one's for you. Timestamps: [00:00] - Introduction [02:44] - Mitch’s Early HVAC Roots [04:21] - Learning Through Experience & California’s Training Programs [07:25] - Taking Over the Business & Embracing Technology [19:49] - Transitioning from New Construction to Retrofit Work [26:37] - Lessons from New Construction: Don’t Compete on Price [33:47] - High-Performance Contracting in Practice [44:13] - Economics of Heat Pumps vs Gas Furnaces [55:45] - Advice for Contractors: Where to Start with Performance Work Follow Mitchell Bailey: LinkedIn: https://www.linkedin.com/in/mitchell-bailey-b3887948/YouTube: https://youtube.com/@baileysairEmail: [email protected] (Company): https://airheroes.org/company/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Start with our Trust Checklist to see if your business is doing the things that truly set you apart. 👉 https://bit.ly/the-heatpump-business-model-matrix Then, head to our latest article to learn how the top contractors protect their margins and stay competitive. 👉 http://info.amply.energy/blog/win-on-trust-the-heat-pump-business-model-matrix ------------------------------------------------ Live from the U.S. Heat Pump Summit, the panel explores one of the most debated topics in the heat pump industry — real-world energy data versus modeled load calculations. With growing demand for heat pump adoption and improving installation practices, understanding how best to size systems is more critical than ever. Moderated by Ross Trethewey, the session brings together three leading voices in building science and HVAC system design: Alex Meaney, Nate Adams, and Eric Fitz. Together, they debate the merits and limitations of load calculation methods—from the precision of Manual J to the practicality of energy bills and the gut-check of contractor “rules of thumb.” It's an honest, unscripted, and high-energy conversation aimed at bridging the gap between building science nerds and real-world contractors. Key Takeaways: Every load calc is a model. Treat outputs as working estimates, not facts.Triangulate. Combine Manual J, past energy, and field observations. Watch where they agree.Respect air leakage. Inspect attics, listen for wind noise, ask about comfort. When red flags pile up, get a blower door.Question black-box tools. The less data they ask for, the more you should worry.Build feedback loops. Log runtimes, check design-day performance, and refine your assumptions over time. Timestamps: [00:00] - Episode Teaser [02:17] - Intro by Ross Trethewey & guest intros [03:22] - Nate on sizing via utility bills: "I can do it in 2 minutes" [05:10] - Bridging the Adoption Gap [09:16] - Alex defends Manual J: “It’s not that hard if you know your stuff” [12:14] - How to assess infiltration without a blower door [25:21] - Eric breaks down regression modeling using heating degree days [34:36] - The Role of Human Behavior & Assumptions [40:05] - The danger of outliers & the limits of AI-driven sizing tools [52:51] - Triangulation: why using multiple methods is key [59:06] - Final thoughts: pick a method, stick with it, and build your feedback loop Connect with the Guests: Alex Meaney LinkedIn: https://www.linkedin.com/in/alex-meaney-62a6a248/ Website: https://www.meanhvac.com/ Facebook: https://www.facebook.com/alex.meaney.35  Nate Adams LinkedIn: https://www.linkedin.com/in/natethehousewhisperer/ Website: https://www.natethehousewhisperer.com/ Instagram: https://www.instagram.com/natethehousewhisperer/?igsh=bXNyeTAwNGkybWk4# Ross Trethewey LinkedIn: https://www.linkedin.com/in/rosstrethewey/ Facebook: https://www.facebook.com/rosstretheweytoh/ Instagram: https://www.instagram.com/rosstrethewey/?hl=en Twitter: https://x.com/rosstret  Check out The US Heat Pump Summit: Website: https://www.usheatpumpsummit.com/ Follow Brent Davidson: LinkedIn: https://www.linkedin.com/in/brentdavidson/Twitter: https://x.com/thebrentd Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Check out our latest article, and see how leading installers are transforming their business models. 👉 https://bit.ly/the-heatpump-business-model-matrix ------------------------------------------------ In this episode of the Heat Pump Podcast, hosts Ed Smith and Eric Fitz explore how to build a mission-driven, customer-focused HVAC company in the electrification space. They speak with Larry Waters and Alex Sloan of Electrify My Home, a California-based company known for their holistic, tech-forward approach to heat pump installations and customer service. With nearly 1,000 installs in just four years, their journey offers insights on scaling a sustainable business while training the next wave of electrification professionals. Larry Waters, President of Electrify My Home, brings over 40 years of HVAC experience and has been a long-time advocate for building science and decarbonization. Alex Sloan, VP of Business Operations and Development, joined the company after being a customer and brings a background in energy efficiency program implementation and systems thinking. Together, they’ve turned Electrify My Home into a regional leader and educator in home electrification. Key Takeaways: Electrify My Home's model works because every counterintuitive decision reinforces the others: Know your ideal customer. This lets you say “no” to some customers with confidence. Adding friction for customers increases ROI. Only people genuinely interested in electrification will complete the lengthy assessment.Stop giving away windshield time. Price realistic budgets remotely, then visit only once the customer has bought into the range.Mission and training make advertising easy. Waters built relationships in sustainability groups and city government early, creating "rabid fans" who refer endlessly. They're still over 40% referral-based after four years.Comprehensive electrification creates lifetime value. Once you're a customer, you keep coming back for the next phase of your journey.Cross-train your crews. Build teams that can handle HVAC, heat pump water heaters, basic electrical work, and envelope tasks.Premium positioning boosts brand. Waters gets customers who tell him, "You're too expensive for me, but I'll tell all my friends about you." That's not a problem—that's brand strength. Timestamps: [00:00] - Episode Teaser [02:07] - Meet Larry Waters & Alex Sloan [07:08] - From Customer to VP: Alex's Journey [10:56] - Customer Journey and Process [18:25] - Knowing Your Ideal Customer [22:25] - Virtual Pricing and Real-World Design [27:05] - Growing the Business While Staying True to Their Core Values [32:04] - Offering Comprehensive Electrification Solutions [36:59] - Why Electrify My Home is Training Other Contractors for Success [42:13] - Electrifying 100,000 Homes by 2035: The Big Goal [43:18] - Final Advice for Contractors Follow Larry Waters: LinkedIn: https://www.linkedin.com/in/larry-waters-31677b19/ Follow Alex Sloan: LinkedIn: https://www.linkedin.com/in/alexjsloan/ Follow Electrify My Home: Website: https://electrifymyhome.com/LinkedIn: https://www.linkedin.com/company/electrify-my-home/Instagram: https://www.instagram.com/electrifymyhomeca/Facebook: https://www.facebook.com/Heatpumppro/YouTube: https://youtube.com/@electrifymyhome?si=4zqZO8qS5yFZZ4n6 Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Check out our latest article, and see how leading installers are transforming their business models. https://info.amply.energy/blog/win-on-trust-the-heat-pump-business-model-matrix Join the best heat pump contractors at the US Heat Pump Summit November 18-19, 2025 | DCU Center, Worcester, MA The annual gathering of top contractors advancing their work with heat pumps. Get world-class business and technical training from industry leaders, plus direct access to regulators, rebate providers, and energy experts shaping the future of our industry. Get 10% off registration with code AMPLY https://bit.ly/us-heatpump-summit ------------------------------------------------ When DR Richardson tried to install a heat pump in his Boulder townhome, the experience was a disaster. Finding rebates, sizing equipment, vetting contractors — every step was harder than it should be. That frustration led him to co-found Elephant Energy, a tech-enabled platform now operating in Colorado, Massachusetts, and Los Angeles that's redefining how homeowners get heat pumps installed. Elephant's model is straightforward: they own the customer relationship, handle all the sales and rebate complexity, then partner with vetted contractors who show up, install, and get paid quickly. For contractors, it means consistent work with better margins but giving up customer ownership. DR calls it "the Uber of heat pumps" — a comparison that raises an important question: Is this solving contractor problems or creating a new kind of competitor? In this episode, DR walks through Elephant's entire process — from the 60-second online quote to contractor partnerships to managing the nightmare of multi-state rebate programs. We dig into the economics, the quality assurance challenges, and what this model means for the future of heat pump installation. Whether you see Elephant as friend or foe, their approach reveals what problems homeowners and contractors are actually facing — and forces the question of who should solve them. Key topics: tech-enabled HVAC platforms, contractor partnerships, rebate management, the future of home electrification, and whether heat pump installation is fundamentally a craft business or a logistics problem. Key Takeaways: Why the customer journey for electrification is fundamentally broken and how Elephant Energy fixes it.How Elephant’s tech-enabled platform bridges the gap between homeowners and contractors.The strategic role of rebates and the hidden friction they create in the market.What it takes to build trust and quality assurance at scale in the HVAC industry. Timestamps: [00:00] - Episode Teaser [03:18] - Introducing DR Richardson & Elephant Energy [04:08] - Founding Elephant Energy: The Opportunity & Vision [09:10] - Building a Seamless Customer Journey [14:13] - The Digital Experience & Quote Process [17:46] - Contractor Partnerships & Operational Excellence [27:26] - How Contractors Make Money with Elephant [33:13] - The Role and Challenges of Rebates [44:33] - The Future of Elephant Energy [48:33] - Recommended Resources & Closing Thoughts Follow DR Richardson: LinkedIn: https://www.linkedin.com/in/richardsondr/LinkedIn (Company): https://www.linkedin.com/company/elephant-energy-us/Website (Company): https://elephantenergy.com/Facebook (Company): https://www.facebook.com/elephantenergyus#Instagram (Company): https://www.instagram.com/elephantenergy_us/Twitter (Company): https://x.com/elephant_energy Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to win on trust, not price? Check out our latest article. https://info.amply.energy/blog/win-on-trust-the-heat-pump-business-model-matrix Join the best heat pump contractors at the US Heat Pump Summit November 18-19, 2025 | DCU Center, Worcester, MA Get 10% off registration with code AMPLY https://bit.ly/us-heatpump-summit ---------------------------------------------- In this episode of the Heat Pump Podcast, Ed Smith and Eric Fitz welcome industry veteran Tim De Stasio to explore the evolution and future of HVAC, with a special focus on heat pumps and whole-home performance evaluations. From the technical nuances of equipment sizing and commissioning to actionable strategies for scaling home performance businesses, this episode offers an expansive view of what HVAC excellence looks like today and where it's headed. Tim De Stasio is a seasoned HVAC professional with over 25 years in the industry. Having worked as a technician, contractor, and now a highly respected consultant and trainer, Tim recently won the 2025 HVAC Tactical Awards “Mentor of the Year.” Key Learnings: The 90-day no-breakdown guarantee works — By doing comprehensive 60-point HVAC assessments that catch predictive repairs before they become callbacks, Tim can guarantee his work with zero failures to date.MAD Air is the hidden gremlin — Mechanically-assisted depressurization from closed bedroom doors at night causes most humidity problems in homes. Most contractors never diagnose this because they don't test pressure imbalances with a blower door.Size heat pumps aggressively — Manual J has enough safety factors built in. Houses have changed since 2012 energy codes. Your most inefficient heat pump can heat a home without strip heat down to 35°F or lower. Never lock out heat pumps below 35°F — Lock out the strip heat above 35°F, but let the heat pump run. This misconception literally killed people during the Texas freeze when contractors told homeowners to shut off heat pumps in cold weather.Stop installing air conditioners — The cost difference between a 14 SEER AC and 14 SEER heat pump is a few hundred dollars. Every cooling system replacement should be a heat pump, even if you're keeping the existing furnace.This model isn't scalable (yet) — Spending all day at one house doing comprehensive diagnostics doesn't work with traditional HVAC economics. But for boutique shops willing to charge Rolls-Royce prices and do Rolls-Royce work, there's a profitable path.Building science separates you from competition — Blower door tests, thermal imaging, Manual J calculations, and duct analysis show customers a level of thoroughness they've never seen. When you're doing work competitors won't, price becomes less critical. Timestamps: [00:03:12] – Tim’s Journey into HVAC [00:12:57] – Technician to Business Owner to Educator [00:18:47] – Why Heat Pumps Are the Future [00:21:55] – The 60-Point Evaluation Process [00:29:32] – Home as a System: Comfort Consultation Workflow [00:46:05] – Scaling Ethical Home Performance Services [00:51:10] – Common Heat Pump Installation & Design Mistakes [01:05:55] – Final Thoughts and Resources Follow Tim: LinkedIn: https://www.linkedin.com/in/tim-de-stasio-0618824a/Instagram: https://www.instagram.com/timdestasiohvac/?hl=enYouTube: https://www.youtube.com/@timdestasiohvac/featuredCourse Careers: https://coursecareers.com/explore/hvac?campaign=Promo1&a=TimDestasioHVAC Follow Comfort Science Solutions LLC:   Website: http://www.comfortsciencesolutions.com/Email: [email protected] Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergy

Join the best heat pump contractors at the US Heat Pump Summit November 18-19, 2025 | DCU Center, Worcester, MA The annual gathering of top contractors advancing their work with heat pumps. Get world-class business and technical training from industry leaders, plus direct access to regulators, rebate providers, and energy experts shaping the future of our industry. Get 10% off registration with code AMPLY https://bit.ly/us-heatpump-summit ----------------------------------------------- Most HVAC companies grow by adding people, overhead, and complexity. But what if you could grow faster, more profitably, and with fewer people? In this episode of the Heat Pump Podcast, HVAC entrepreneur Mike Townsend breaks down how he's rethinking the entire HVAC business model — ditching traditional back office roles, leaning into AI, and focusing 100% on high-efficiency heat pumps. With just 10 field staff and no dedicated office, his new venture, Veteran Heating, Cooling, Plumbing & Electric, hit $600K in sales in its first six weeks. This is a masterclass in lean, scalable business design for modern HVAC contractors. Mike Townsend is a U.S. Army veteran and seasoned HVAC entrepreneur with 30 years of experience. After scaling his previous company to $15 million before selling to private equity, he’s now starting over—with a leaner, AI-driven business model that challenges industry norms. His deep operational insight and hard-earned lessons make him a must-listen for anyone in the trades. Expect to Learn: Why Mike eliminated roles like service managers and built a team of self-managed prosHow AI voice agents and outsourced operations reduce costs and improve responsivenessThe sales strategy behind an 80% close rate for high-efficiency heat pump installsWhy Mike refuses to offer good-better-best options and only sells one productHow geo-targeted recruiting and community-focused marketing give him a hiring edge Timestamps: [00:00] - Episode Teaser [02:35] - Meet Mike Townsend: Army Veteran to HVAC Entrepreneur [06:08] - Founding His First Company and Learning the Hard Lessons [17:08] - The Corporate Stagnation That Sparked Innovation [26:05] - Building the New Model: AI-driven, Fully Outsourced Operations [41:20] - $600K in 6 Weeks: What’s Working and Why [47:37] - Why Mike Only Sells Heat Pumps and How He Closes the Deal [51:36] - Using AI & Amply for Precise System Design [56:15] - Resource List: Tools, Vendors, and Hiring Secrets [59:34] - Final Thoughts The Resources and Vendors That Make It Work: For contractors interested in Mike’s approach, here’s his go-to vendor stack: Accounting: Out of the Box TechnologyWeb Design/SEO: CI Web Group (with proprietary AI for dynamic content optimization)Google Ads: Mixing GroupVideo/Social Media: Ascend CreativeAI Call Center: OnepathBack Office Support: Work HeroRebate Financing: Eli Build (provides 95% of rebate via ACH overnight)Dispatch: Philippine-based virtual assistantsAI Sales Coaching: Noso Labs Follow Mike Townsend: LinkedIn: https://www.linkedin.com/in/mike-townsend-0743a12a/Facebook: https://www.facebook.com/R.Mike.Townsend/Instagram: https://www.instagram.com/r.mike.townsend/ Follow Company:  Website: https://www.servicebyveteran.com/LinkedIn: https://www.linkedin.com/company/veteran-hcpe/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to build the future of heat pump software? We're hiring a software engineer to help contractors measure homes faster and design systems more accurately. Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 Zero Homes is on the rise — and they’re hiring! Explore exciting career opportunities on their hiring board: https://jobs.lever.co/zerohomes Contractors, this is your chance to partner with a fast-growing, innovative company. Learn how you can join the Zero Homes contractor network today: https://www.zerohomes.io/contractors Join the best heat pump contractors at the US Heat Pump Summit November 18-19, 2025 | DCU Center, Worcester, MA The annual gathering of top contractors advancing their work with heat pumps. Get world-class business and technical training from industry leaders, plus direct access to regulators, rebate providers, and energy experts shaping the future of our industry. Get 10% off registration with code AMPLY https://bit.ly/us-heatpump-summit ---------------------------------------------- Guest: Grant Gunnison, CEO of Zero Homes Grant Gunnison learned the brutal economics of contracting the hard way — at age 23, after his father's death, he dropped out of grad school to run the family business with 18 employees, no price book, and a filing system of manila folders. What frustrated him most was that customer acquisition consumed 25% of revenue, with contractors spending hours in trucks driving between appointments. But the real revelation came when he discovered why contractors avoid heat pumps: designing a furnace takes "about five seconds" while heat pump systems require "three hours" with no guarantee of winning the job. This $500 design cost systematically discourages heat pump installations in favor of simple changeouts. Zero Homes eliminates this problem by removing site visits entirely. Homeowners use their smartphone for 20 minutes to create a digital twin of their home, enabling remote heat pump system design and quoting. The Department of Energy validated this approach as "just as accurate as sending a person into the home" with better consistency than manual assessments. The model completely inverts traditional contractor economics: instead of making money on equipment margins while absorbing design time risk, contractors receive install-ready jobs and get paid $180-200/hour for labor. The approach creates unexpected opportunities, particularly in rural markets where contractors typically can't justify long drives to bid jobs. Quality control remains rigorous through 30-40 item commissioning checklists and live video calls for initial installations. Key Takeaways Customer acquisition costs are becoming unsustainable for traditional approachesSpecialization creates new partnership opportunities for installation-focused contractorsQuality installation still commands premium pricing even in systematized models Timestamps: [02:14] - Overview of Zero Homes [04:54] - Why Heat Pumps? [11:41] - Building a Marketplace for Home Electrification [15:10] - The Homeowner Journey [17:58] - Contractor Economics: Making it Work for Everyone [29:35] - Quality Control & Design Process [35:56] - The Risks & Rewards of Partnering with Zero Homes [43:05] - Advice for HVAC Entrepreneurs Follow Grant Gunnison: LinkedIn: https://www.linkedin.com/in/grantgunnison/Facebook: https://www.facebook.com/grant.gunnison Follow Zero Homes:   Website: https://www.zerohomes.io/LinkedIn: https://www.linkedin.com/company/zerohomes/Facebook: https://www.facebook.com/people/Zero-Homes/61577379394691/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to build the future of heat pump software? We're hiring a software engineer to help contractors measure homes faster and design systems more accurately. Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 ---------------------------------------------------------- Join the best heat pump contractors at the US Heat Pump Summit November 18-19, 2025 | DCU Center, Worcester, MA The annual gathering of top contractors advancing their work with heat pumps. Get world-class business and technical training from industry leaders, plus direct access to regulators, rebate providers, and energy experts shaping the future of our industry. Get 10% off registration with code AMPLY https://bit.ly/us-heatpump-summit  ---------------------------------------------------------- In this episode of the Heat Pump Podcast, hosts Ed Smith and Eric Fitz are joined by Nate Adams, a renowned expert in building science and home performance. Known as the "House Whisperer," Nate brings years of experience in optimizing HVAC systems to improve comfort and energy efficiency. He shares his perspectives on the challenges and opportunities in the field of electrification for residential homes. The conversation centers around practical approaches to sizing HVAC systems, the importance of feedback loops for understanding system performance, and the role of electrification in creating more sustainable and comfortable homes. Key Takeaways: The importance of sizing HVAC systems correctly to improve both comfort and energy efficiency.How heat pumps offer a superior experience compared to conventional heating and cooling systems.Why many HVAC systems are often oversized and how this negatively impacts comfort.The value of monitoring system performance and gathering real-world data to optimize HVAC solutions.A comprehensive look at Manual J calculations, the issues with input data, and why “being aggressive” with inputs is the way to size systems correctly. Timestamps: [00:00] - Introduction to Nate Adams [03:34] - The House Whisperer's Approach [06:14] - Nate's HVAC Career Path [12:46] - Electrification and Heat Pumps [17:57] - The Debate on Heat Pumps and Furnaces [21:34] - The Misconception of Manual J [24:53] - Understanding Manual J Calculations [32:23] - Feedback Loops for Better Comfort [36:34] - Aggressive Sizing for Comfort [45:28] - The Challenge of Scaling HVAC Solutions [57:00] - Closing Thoughts Follow Nate Adams: LinkedIn: https://www.linkedin.com/in/natethehousewhisperer/ Website: https://www.natethehousewhisperer.com/ Instagram: https://www.instagram.com/natethehousewhisperer/?igsh=bXNyeTAwNGkybWk4# Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Ready to design heat pump systems that really work? Grab our free manual S cold-climate heat pump selection tool—the same systematic approach that helps contractors get sizing right the first time: https://bit.ly/heatpump-manual-s-free-tool ---------------------------------------------------------- Shawn LeMons has worn nearly every hat in the world of building performance and HVAC. From growing up in off-grid homes to earning top building science certifications and co-owning a heat pump contracting business, his journey is full of lessons for contractors. In this episode, Shawn joins hosts Ed Smith and Eric Fitz to talk about: Why Manual J is the best wrong tool we haveDesigning systems at 11,000 feet and the balance of math + judgementHow referrals and diligence outcompete paid marketingThe importance of tradespeople’s dignity, mental health, and sustainable growth Whether you’re scaling a contracting business or sharpening your design process, this conversation offers both practical strategies and grounded wisdom. Timestamps: [00:00] - Introduction [02:23] - Early life lessons in unique homes [15:12] - Why focus on heat pumps [19:21] - Incentives, early adopters, and Colorado’s growing demand [28:23] - A homeowner-first sales and design process [36:38] - Looking ahead: shop ownership, recycling, and team wellbeing [39:12] - Mental health in the trades and valuing hands-on genius [43:53] - Final advice: stay curious, stay informed, stay human Follow Shawn LeMons: LinkedIn: https://www.linkedin.com/in/shawnlemons/  Follow:   Website: https://mtnwesthp.com  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to build the future of heat pump software? We're hiring a software engineer to help contractors measure homes faster and design systems more accurately. Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 -------------------------------------------------------------------- In this episode of The Heat Pump Podcast, Ed Smith and Eric Fitz sit down with Jake Yurek and Evan Anderson, Co-Founders of Pearl Edison — a startup rethinking how heat pumps and residential electrification projects get done. Pearl Edison doesn’t sell hardware or traditional SaaS; instead, they act as a concierge service, bridging the gap between utilities, homeowners, and contractors. Their white-labeled platform (like DTE’s Heat Pump Concierge) simplifies the process for homeowners while handing contractors fully designed, install-ready jobs — cutting acquisition costs and boosting quality outcomes. Jake and Evan discuss the origins of their mission, their unusual business model, and how they’re applying software-driven workflows and diagnostics to deliver better, faster installs at scale. From reducing the burden on expert designers to learning from the failures of Heat Pump 1.0, they explain how Pearl Edison is helping avoid the coming "heat pump revolt" and building trust between all parties involved. This episode is packed with lessons for anyone building in energy efficiency, HVAC, or climate tech. Key Learnings: Pearl Edison provides fully scoped, install-ready jobs to contractors.Homeowners receive upfront estimates, design options, and rebate info.The model removes guesswork from sizing and scoping heat pump systems.Contractors retain pricing flexibility and avoid low-quality rate card models.Guided in-home assessments enable better central system design.Utility partnerships support growth while safeguarding customer experience. Timestamps: [00:00] - Introduction [02:30] - Meet Jake & Evan and how Pearl Edison started [04:07] - Jake & Evan’s career journeys and how they reconnected [08:35] - Pearl Edison’s white-labeled B2B model explained [15:52] - On pricing, bidding, and contractor flexibility [18:22] - Traction: Where Pearl Edison is operating now [27:25] - How smarter diagnostics empower homeowner decision-making [37:34] - What’s keeping them up at night — and what excites them [40:01] - Advice for startups and contractors in the space Follow Jake Yurek: LinkedIn: https://www.linkedin.com/in/jakeyurek/  Follow Evan Anderson: LinkedIn: https://www.linkedin.com/in/evananderson313/  Follow Pearl Edison:   Website: https://www.pearledison.com/ LinkedIn: https://www.linkedin.com/company/pearledison/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to help build the future of heat pump software? We're hiring a software engineer to help contractors measure homes faster and design systems more accurately. Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 --------------------------------------------------------------- If you're a heat pump contractor feeling burnt out, wondering if this whole electrification thing is worth the hassle, or questioning whether you can build something meaningful in HVAC — this episode is your shot of inspiration. Stephen Hong is just over 30 years old. He's got a materials science degree from Virginia Tech. He's been running Electrify Colorado Mechanical for only a year and a half. And listening to him talk about heat pumps, you'd think he just discovered fire. "Heat pumps are the pearl of HVAC," Stephen says, and he means it. Not because they're easy money or simple installs, but because they're challenging. Because they matter. Because when you get one right, you're not just fixing someone's comfort — you're making a real dent in climate change while working on what Stephen calls "the most immense responsibility" — people's homes. This isn't your typical contractor success story. Stephen's path wound through disaster relief work, dead-end construction jobs, and answering a Craigslist ad from a guy who asked: "Do you want to help people stop burning dinosaur bones?"  Key Learnings Quality installs start with airtight refrigerant handling — leaks can reverse years of climate gains.Transparency and education are Stephen’s tools for building trust with homeowners.A heat pump project done well is a climate solution and a customer service win.Scaling a business means balancing growth with quality and training.Partnering with great electricians is critical to whole-home electrification success.Humility and honesty go further than “sales talk” in winning customers’ trust. Timestamps: [00:00] - Introduction [02:45] - Meet Stephen Hong and Electrify Colorado Mechanical [04:26] - Stephen’s path from engineering to disaster relief to HVAC [17:24] - The 5,000 details that make or break an install [22:48] - Building trust through radical transparency [30:40] - His vision for growing the business — slowly and sustainably [37:02] - Stephen’s advice: Be human, ask for help, respect the responsibility Follow Stephen Hong: LinkedIn: https://www.linkedin.com/in/hongs1/  Follow Electrify Colorado Mechanical:   Company’s Website: https://electrifycolorado.us/ Company’s LinkedIn: https://www.linkedin.com/company/electrify-colorado-mechanical/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to build the future of heat pump software? We're hiring a software engineer to help contractors measure homes faster and design systems more accurately. Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 ------------------------------------------------ In this episode, Ed Smith welcomes Jonathan Pires, Area Sales Manager at Mitsubishi Electric, to explore what separates thriving HVAC contractors from the rest. Jonathan shares hard-earned insights from the field, explains how Mitsubishi’s Diamond Contractor Program works, and offers concrete tools that contractors often overlook — but shouldn’t. From the importance of software and sales training to key installation missteps, this conversation is packed with real-world advice for anyone working in heat pumps. Key Takeaways: Contractors who leverage software to develop repeatable, faster, more accurate processes outperform those who don’t.Mitsubishi’s Diamond Contractor Program offers major (and free) perks.Many install issues trace back to lack of load calculations and poor homeowner education.When it comes to heat pumps, homeowner expectations must be set around system behavior like noise, defrost, and setbacks since they differ from traditional systems.Simple tools like price books and financing integration can dramatically impact close rates.Selling from your own wallet often limits customer opportunity — focus on value, not assumptions. Timestamps: [00:00] - Introduction [04:11] - Background of Jonathan Pires [08:26] - What an Area Sales Manager actually does day-to-day [11:36] - Marketing support and overlooked Mitsubishi dealer resources [17:16] - Overview of the Diamond Contractor Program and scorecard [25:07] - Case study: reclaiming weekends through automation [34:02] - Avoiding callbacks: setting proper expectations with homeowners [39:00] - Ducted vs. ductless: when and how to use both [41:39] - Best resources for contractors looking to upskill Follow Jonathan Pires: LinkedIn: https://www.linkedin.com/in/jpires781/  Follow Mitsubishi Electric:   Website: https://www.mitsubishielectric.com/en/ LinkedIn: https://www.linkedin.com/company/metushvac/ Facebook: https://www.facebook.com/MitsubishiElectric/ Instagram: https://www.instagram.com/mitsubishielectric/ YouTube: https://www.youtube.com/channel/UCkDaGvT5PvALPg9sjhVEusA  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Want to help build the future of heat pump software? We're hiring a software engineer to help contractors measure homes faster and design systems more accurately. Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 ---------------------------------------- In this episode of the Heat Pump Podcast, Ed Smith welcomes back Mike Cappuccio, who built his HVAC company to over $15 million in revenue with 72 employees before selling to private equity in 2021. Now coaching contractors nationwide through Dominate Ductless, Mike shares the specific metrics, systems, and strategies that separate successful heat pump businesses from those that struggle. Why Private Equity Was the Right Exit While getting into the HVAC business is easy, getting out profitably is much harder. Many acquisition companies offer only 30% upfront with aggressive three-year earnouts contractors rarely achieve. Private equity offered Mike 95% upfront with minimal risk, though with the trade-off of giving up control: "The house was white, they painted it orange. But it's their house, not mine anymore." The 6 Key Metrics Private Equity Firms Evaluate Revenue per employee: $250,000-350,000 annually (includes everyone from installers to office staff)Overhead costs and gross profit per work hourRevenue per salesperson: Target $300,000+ monthly, not the "horrible" $1M annuallyRevenue per service truck: At least $200,000 annually per vehicleInstallation revenue metricsNumber of maintenance agreements: Creates recurring revenue buyers love The Four Essential Business Systems Mike identifies four core systems separating thriving businesses from struggling ones: System 1: Marketing, specifically problem-solution video marketing that documents real problems and solutions. Mike's YouTube videos continue helping customers years later. System 2: Two-minute speed-to-lead response time makes customers 50 times more likely to choose you. Requires live weekend coverage and immediate online responses. System 3: Defined sales process with 30-45 minute Home Comfort Surveys focusing on consultative selling rather than simple “box swaps”. System 4: Price books and margin management that adjust for true overhead as companies grow. Competing Against Low-Price Contractors Mike's philosophy: "Knowledge is power." Educated contractors maintain advantages through financing capabilities, comprehensive discovery, and advanced technology demonstrations using tools like LiDAR and augmented reality. Key Takeaways For building better businesses: Track the six key metrics regardless of exit plansImplement the four essential systems earlySpecialize in heat pumps for operational advantages For potential exits: Build systems that work without owner involvementFocus on recurring revenue through maintenance agreements Timestamps: [04:15] - Mike’s journey: scaling and selling his HVAC business [11:49] - Key KPIs Private Equity investors care about. [20:24] - Importance of maintenance agreements [28:00] - Four core systems every contractor must build [32:47] - Why fast response time (speed-to-lead) matters [38:54] - How to compete against low-price contractors [42:53] - Educated selling: show, don’t tell [49:22] - Final thoughts: don’t give away value Follow Mike Cappuccio LinkedIn: https://www.linkedin.com/in/mike-cappuccio-97a18a176/  Follow Dominate Ductless Website: https://dominateductless.com/ Facebook: https://www.facebook.com/Dominateductless/ Twitter: https://x.com/d_ductless LinkedIn: https://www.linkedin.com/company/dominate-ductless/ Youtube: https://www.youtube.com/@dominateductless  Follow the Hosts Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Building the future of heat pump software? We're hiring a software engineer to help contractors measure homes faster and design systems more accurately. Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 Ready to design heat pump systems that actually work? Grab our free manual cold-climate heat pump selection tool — the same systematic approach that helps contractors like Robert get sizing right the first time: https://info.amply.energy/heat-pump-manual-s-free-tool ------------------------------------------------- When Ross Trethewey calls heat pumps "magic boxes," he's not being hyperbolic. As the founder of TE2 Engineering and building engineer for PBS's This Old House, Ross has spent 15 years designing some of the most sophisticated HVAC systems in North America — from 7,000-square-foot custom homes to 45,000-square-foot compounds. The Foundation: Design Before Installation, Every Time Ross's approach starts with proper Manual J, S, and D calculations — something he believes every HVAC contractor should master, not just mechanical engineers. "For any HVAC contractor, they should be well equipped to be able to provide that level of information and run those calculations." The Future is Air-to-Water Of all heat pump technologies, Ross is betting big on air-to-water systems. "If I had to pick a horse in the race, 15 years from now, 20 years from now, I think it will be air-to-water." His reasoning is compelling: Future-proofing against refrigerant changes. As the industry moves from R-410A to R-32, 454B, and eventually to A3l refrigerants, air-to-water systems keep the refrigerant contained in the outdoor unit. What Separates the Top 5% The best HVAC contractors are family-owned businesses with multi-generational thinking, not private equity-owned companies focused on short-term returns. These top-tier contractors: -Invest heavily in training. Ross regularly gets out-of-office messages saying entire crews are at air-to-water heat pump training. -Provide proper tools and support for their technicians. Episode Timestamps: [03:56] - Ross’s origin story: 5th-gen plumber to mechanical engineer to TV educator [13:22] - Benefits of heat pumps vs. conventional systems [18:48] - Challenges of going 100% heat pump in older homes (no fossil fuel backup) [32:06] - What’s coming with air-to-water heat pumps to get higher temperature output [42:46] - Heat recovery and system optimization [54:11] - What separates top 5% HVAC contractors from the rest [59:49] - Ross’s top recommended resources and final advice to HVAC pros Follow Ross Trethewey LinkedIn: https://www.linkedin.com/in/rosstrethewey/ Facebook: https://www.facebook.com/rosstretheweytoh/ Instagram: https://www.instagram.com/rosstrethewey/?hl=en Twitter: https://x.com/rosstret Follow This Old House: Company’s Website: https://www.thisoldhouse.com/ Company’s Facebook: https://www.facebook.com/ThisOldHouse Company’s LinkedIn: https://www.linkedin.com/company/this-old-house-ventures/ Company’s Instagram: https://www.instagram.com/thisoldhouse/ Company’s Twitter: https://x.com/ThisOldHouse Youtube: https://www.youtube.com/user/thisoldhouse Follow TE2 Engineering: Company’s Website: https://te2engineering.com/ Company’s Facebook: https://www.facebook.com/TE2engineering/?ref=br_rs Company’s LinkedIn: https://www.linkedin.com/company/te2-engineering-llc./ Company’s Instagram: https://www.instagram.com/te2engineering/ Company’s Twitter: https://x.com/te2engineering Company’s youtube: https://www.youtube.com/playlist Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 Eric Fitz: https://www.linkedin.com/in/ehfitz/ Amply Energy Website: https://www.amply.energy/ Amply Energy YouTube: https://www.youtube.com/@amplyenergy Amply Energy Facebook: https://www.facebook.com/amplyenergy Amply Energy Instagram: https://www.instagram.com/amply_energy/

Want to build the future of heat pump software? We're hiring a software engineer! Check out our open role. https://info.amply.energy/sr-mobile-engineer-may-2025 Ready to design heat pump systems that really work? Grab our free manual S cold-climate heat pump selection tool—the same systematic approach that helps contractors like Robert get sizing right the first time: https://info.amply.energy/heat-pump-manual-s-free-tool --------------------------------------------- Most successful heat pump contractors simplify ruthlessly. They pick one thing — e.g., ductless installs, etc — and execute flawlessly. It's a proven path to profitability that we've seen work again and again. Robert Hamerly took the opposite approach. And amazingly, it's working brilliantly. The CEO of GreenSavers has built a 70-person operation across Oregon that tackles everything from heat pumps and insulation to seismic retrofits and EV chargers. His mission? Turn homes from financial liabilities into energy-positive assets that produce enough power to cover transportation needs. It sounds chaotic. It probably should be chaotic. But Robert's contrarian bet on complexity reveals something fascinating about building a business around truly solving customer problems. The Problem with Simple Solutions "If we could change our mission, we could adopt a simpler framework," Robert admits. "But if we are pursuing this mission of buildings that are beyond net zero, it's hard for us to figure out a different way to come at it." Here's the thing: Robert discovered that you can't install an effective heat pump system in a house with uninsulated walls and leaky ducts. You can tell customers to call someone else for that work, but then you're handing off leads you worked hard to generate. So GreenSavers learned to handle the entire sequence. Envelope first, then mechanical systems, then electrical upgrades, then solar. Each service emerged organically from customer needs, not from a business plan. The result? Homes that actually hit net-zero or better. Transportation included. When Macro Forces Attack Robert's biggest concerns: tariffs that could spike heat pump costs 145%, utility rate increases that change project economics overnight, and infrastructure costs getting passed to residential customers to subsidize AI data centers. "How do you plan when you put all this time and energy into a certain kind of product, and then that one product gets a 145% tariff applied to it?" he asks. "All the planning you've done goes out the window." Timestamps [00:00] - Homes as assets: the GreenSavers vision [03:53] - Evolving from energy audits to whole-home electrification [06:33] - Robert’s origin story: hay bale homes and cold Vermont winters [19:25] - Sales strategy shifts based on political geography [26:08] - How did Robert manage the complexity of the business? [35:37] - Internal training and onboarding at GreenSavers [40:10] - What keeps Robert up at night? Uncontrollable macro trends Follow the Guest & the Company: LinkedIn: https://www.linkedin.com/in/robert-hamerly-2ab87aa/ Company’s Website: https://greensavers.com/ Company’s Facebook: https://www.facebook.com/GreenSaversUSA# Company’s LinkedIn: https://www.linkedin.com/company/greensavers-usa/ Company’s Instagram: https://www.instagram.com/greensavers/# Company’s Twitter: https://x.com/GreenSaversUSA Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 Eric Fitz: https://www.linkedin.com/in/ehfitz/ Amply Energy Website: https://www.amply.energy/ Amply Energy YouTube: https://www.youtube.com/@amplyenergy Amply Energy Facebook: https://www.facebook.com/amplyenergy Amply Energy Instagram: https://www.instagram.com/amply_energy/

Amply is hiring! We’re looking for an awesome Senior iOS Engineer to join our small but mighty team. If you are anyone you know is interested, check out our job posting to learn more and apply. https://info.amply.energy/sr-mobile-engineer-may-2025  ---------------------------------------- Most contractors know about Manual S. Few really use it. In this episode of The Heat Pump Podcast, Amply co-founder Eric Fitz walks through Manual S in plain English—breaking down what matters, what doesn’t, and how to design heat pump systems that actually deliver comfort all year long. Using his own home in Portland, Maine as a case study, Eric explains how to interpret extended performance tables, avoid oversizing, and balance real-world tradeoffs like auxiliary heat and low load cycling. The episode also introduces Amply’s free Manual S spreadsheet tool—designed to take the math and guesswork out of equipment selection. This is a must-listen for anyone who wants to size systems with confidence, especially in cold climates where comfort and efficiency are harder to get right. Key Learnings: Manual S made simple: Four ratios are all you need Eric walks through them step by step.Low-load cycling is real: Why oversizing hurts comfort and efficiency.Forget label tonnage: It’s all about the actual performance curves.Cold-climate trade-offs: How to balance auxiliary heat and seasonal loads.New free tool: Amply’s spreadsheet automates the math – grab it here.Local expertise wins: Knowing your regional climate and electricity rates gives you a major edge. Timestamps [00:00] - Intro & Free Manual S spreadsheet [01:35] - Meet Eric Fitz & today’s goal: demystify Manual S [03:48] - What makes heat pump design so hard (and fun!) [07:00] - Why your Manual J must be aggressive [10:15] - Comfort first, efficiency second [20:00] - The 4 Manual S ratios (and how to use them) [28:15] - Getting the right performance data [36:00] - Real-world trade-offs: auxiliary heat, cycling, efficiency [44:30] - Kilowatt hours vs. energy costs: What matters to homeowners [52:00] - Wrap-up: tools, tradeoffs, and where to go from here Resources for Smarter Heat Pump Design:  NEEP database: https://ashp.neep.org/#!/Amply Manual S tool: https://info.amply.energy/heat-pump-manual-s-free-toolACCA Manual S: https://www.acca.org/standards/technical-manuals/manual-s Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Amply is hiring! We’re looking for an awesome Senior iOS Engineer to join our small but mighty team. If you are anyone you know is interested, check out our job posting to learn more and apply. https://info.amply.energy/sr-mobile-engineer-may-2025 ------------------------------------------------ In this episode of The Heat Pump Podcast, Amply co-founders Ed Smith and Eric Fitz sit down with Samir Pendse, CEO and co-founder of Coral, an innovative startup simplifying the notoriously complex world of heat pump rebates. With an extensive background in fintech and small-business lending, Samir explains how Coral transforms cumbersome rebate processes into instant savings at the kitchen table, boosting contractor sales and customer satisfaction. Why This Matters Rebates are a critical part of the heat pump sales process in many states. Yet, contractors regularly face significant financial risks, paperwork headaches, and unpredictable cash flow when manually managing rebates. Coral tackles these problems head-on, ensuring contractors and homeowners alike benefit immediately without the usual stress or uncertainty. Key Learnings: -Turbo Tax for Heat Pump Rebates: Coral uses software to provide a simple, 60-second app experience to quickly and accurately calculate and guarantee rebate amounts right in the home. -Instant rebates boost sales: Contractors using Coral see up to 15% higher conversion rates. -Stable state rebates: Utility and state-driven rebates remain robust despite federal IRA program delays. -Financing is critical: Low-cost loans dramatically increase heat pump affordability for the average homeowner. -Quality and simplicity: Smart policy design and streamlined technology ensure both accessibility and high-quality installations. -Streamline with software: Software tools like Coral (and Amply) simplify and accelerate rebate processes and heat pump sizing. Timestamps [00:00] - Introduction [01:21] - Meet Samir Pendse & Coral’s mission [04:01] - Business model & Value to contractors [05:16] - Origin story & pivot from software to financing [09:39] - Real-life rebate pain points Coral is solving [15:14] - Financing the rebates & making contractors whole [18:48] - Incentives & the Inflation Reduction Act [27:19] - Quality assurance & software-enabled simplicity [36:25] - Final thoughts & Resources for heat pump entrepreneurs Connect with Samir Pendse: LinkedIn: https://www.linkedin.com/in/samirpendse/ Website https://www.startcoral.com/ Email: [email protected] Company’s Linkedin: https://www.linkedin.com/company/startcoral/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 Eric Fitz: https://www.linkedin.com/in/ehfitz/ Amply Energy Website: https://www.amply.energy/ Amply Energy YouTube: https://www.youtube.com/@amplyenergy Amply Energy Facebook: https://www.facebook.com/amplyenergy Amply Energy Instagram: https://www.instagram.com/amply_energy/

Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips --------------------------------------------- In this episode of The Heat Pump Podcast, Amply co-founder Ed Smith talks with Brent Davidson, founder of the US Heat Pump Summit. Brent’s journey from building climate-tech software to starting one of the most compelling HVAC events in the country is a case study in how community, business strategy, and technical know-how can come together to drive real change. And the Summit? It’s not just another trade show. It’s two days of contractor-focused training, business insights, and peer-to-peer learning—all built around the future of HVAC. What you’ll learn Why Brent Davidson started a contractor-first summit—and how it grewHow heat pump conversations differ from solar, and why that mattersWhat makes a good installation—and why business structure is keyHow community and peer learning can drive quality at scaleWhat to expect from the next Summit in Worcester, MA What Makes the US Heat Pump Summit Different?  Brent’s focus is simple: put the right people in the room and spark the right conversation. That means: Business and technical content side by sideContractor-first agenda—not just utility program talkPeer-driven roundtables, not just sales boothsNational trends + regional relevance (hello, cold climate heat pumps) It’s the only event where the people in the room actually want to talk about Manual J, coefficients of performance, electric strip backups vs. supplemental dehumidification, and customer acquisition in the same breath. Why This Matters Heat pumps are gaining ground—but success doesn’t come from equipment alone. It comes from design, training, and business models that reward quality. That’s what the Summit is about. And Brent? He’s not trying to run yet another conference. He’s trying to help build an industry. Timestamps  [00:00] - Introduction [03:13] - Brent’s background and his career. [05:11] - Importance of community and storytelling in climate work [08:01] - Lessons from past events and expectations for the Worcester event. [14:51] - What does a good heat pump installation look like? [21:06] - Why were heat pumps chosen as the starting point for the US Electric Home Summit? [23:26] - Heat pumps prioritized for energy savings, design complexity, and contractor demand. [27:48] - Recommended resources for learning about building science, electrification, heat pumps, and HVAC Connect with Brent Davidson:  LinkedIn: https://www.linkedin.com/in/brentdavidson/ Website: https://www.usheatpumpsummit.com/ Company’s LinkedIn: https://www.linkedin.com/company/us-heat-pump-summit/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips --------------------------------------- In this episode of The Heat Pump Podcast, we sit down with Brynn Cooksey—founder of Air Doctors Heating and Cooling, HVAC U, and a longtime leader in whole-home performance. Brynn’s journey takes us from his early days as a tech working alongside his father to running one of the most forward-thinking HVAC businesses in the Midwest. His secret? Don’t play the price game. Play the diagnostics game. The Power of Building Science Brynn explains how embracing building science helped his company escape the “race to the bottom”—the box-swapping, lowest-bid dynamic that plagues much of the industry. Instead, his team leads with comfort, efficiency, and trust—delivering measurable, science-backed improvements that customers can see and feel. At the heart of his process is in-home diagnostics. Think thermal imaging, pressure tests, and duct sizing analysis—not just glossy proposals. Brynn’s philosophy is simple: let the customer “buy” instead of getting sold. Show them what’s wrong, explain why it matters, and guide them to the best solution. Lessons from the Field Brynn also shares insights from a heat pump pilot program in Michigan, built in collaboration with Pearl Edison. From dual fuel designs to system sizing and load calculations, he offers a refreshingly honest look at what it takes to electrify the right way. Key takeaways include: 🔬 Diagnostics build trust. Homeowners can’t “unsee” thermal leaks or undersized ducts.🧠 Customer education wins. Teaching homeowners what’s really going on in their homes leads to higher-quality installs—and less price shopping.🌡️ Dual fuel isn’t a compromise. In cold climates, it’s often the smartest step toward electrification.🚫 Bad installs hurt everyone. Oversized or poorly designed systems can lead to $1,500+ utility bills and shattered trust. Why It Matters Brynn isn’t just running a profitable business—he’s helping chart a path for HVAC’s future. As incentives expand and heat pump adoption accelerates, we need more contractors who know how to design and install systems that actually deliver. Timestamps:  [02:26] - Brynn’s background: Air Doctors, HVAC U, and Pearl Edison [05:26] - Using building science to escape the race to the bottom [09:45] - What Pearl Edison does and how it benefits contractors [13:43] - Why electrification isn’t always the first step [16:51] - Dual fuel systems as a practical solution in cold climates [19:14] - The danger of “Heat Pump Cowboys” and bad installs [23:56] - Making heat pumps profitable for quality contractors [35:57] - Final thoughts on solving the trust gap and winning customers Connect with Brynn Cooksey:  LinkedIn: https://www.linkedin.com/in/theairdoctor/ Facebook: https://www.facebook.com/surgeonofcomfort/ Instagram: https://www.instagram.com/theairdoctor313/ Article: What we learned running a Home Energy Rebate pilot in Detroit: https://pearledison.substack.com/p/home-energy-rebates Website: https://www.airdoctorshvacservice.com/ Company’s Twitter: https://twitter.com/airdoctorshvac Company’s Facebook: https://www.facebook.com/airdoctorshvac/ Company’s Instagram: https://www.instagram.com/airdoctorshvac/# Company’s Linkedin: https://www.linkedin.com/company/airdoctorshvacservice/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy

Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips ------------------------------------------- In this episode, Ed Smith and Eric Fitz, Co-Founders of Amply Energy, speak with Paul Lambert, founder and CEO of Quilt. Paul shares how Quilt saw a massive opportunity to innovate in HVAC by reimagining heat pumps from top to bottom and building with an integrated “full stack” approach.  Paul discusses the inspiration behind Quilt, how his background in Silicon Valley shaped the company’s approach, and why vertical integration is key to optimizing comfort and efficiency for homeowners. He also explains why the shift from a direct-to-consumer model to working with contractors is the next crucial step in scaling Quilt’s impact. Whether you're an HVAC professional, a heat pump enthusiast, an entrepreneur or someone interested in the energy transition, this episode is packed with insights on product innovation, business strategy, and the future of HVAC hardware, software, and the overall heat pump experience. Expect to Learn: How Quilt designed the most efficient two zone ductless heat pump on the market.The role of aesthetics in HVAC and why design matters to consumers.Why Quilt chose a vertical integration approach similar to Apple.The lessons learned from launching a startup in the HVAC industry.Why heat pumps are like the electric vehicles of HVAC – they just work better. How Quilt is partnering with contractors to expand across the U.S.The unique software-driven optimizations that improve efficiency and comfort.Why Paul believes the energy transition is the defining opportunity of our time.How interested contractors can become Quilt dealers.. In Today’s Episode:  [00:00] - Introduction [01:12] - The Origins of Quilt & Paul Lambert’s Background [03:21] - Why Quilt Chose to Develop a Ductless Heat Pump [06:02] - Why Paul founded Quilt  [14:18] - The Role of Aesthetics in Consumer Adoption [21:04] - Scaling Quilt’s Distribution and Training New Partners [29:33] - Shift from direct consumer to Business-to-Business.  [35:12] - Expanding Quilt geographically with the help of partners  [40:31] - Closing Thoughts & Final Advice Connect with Paul Lambert:  LinkedIn: https://www.linkedin.com/in/paulrolandlambert/ Website: https://www.Quilt.com Twitter: https://x.com/prlambert?lang=en Facebook: https://www.facebook.com/paulitex/ Instagram: https://www.instagram.com/paulrlambert/ Company’s LinkedIn: https://www.linkedin.com/company/Quilthome/ Company’s Instagram: https://www.instagram.com/meetQuilt/  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips ----------------------------------------- In this episode of the Heat Pump Podcast, hosts Ed Smith and Eric Fitz welcome Corbett Lunsford, a building science expert and host of the PBS show Home Diagnosis, to discuss the importance of scientific approaches in HVAC, the power of testing, and how to navigate the industry with confidence. Corbett shares insights on tools like blower doors, RED Calc and his own psychrometric wheel. With years of experience in building science, he brings a fresh perspective on how proper testing and measurement can significantly improve HVAC performance and efficiency. This episode is packed with valuable information for HVAC professionals, contractors, and anyone passionate about building science. Tune in to gain expert knowledge that can help you refine your approach, deliver more comfort to homeowners, and better explain your solution to your customers. Expect to Learn: Airtight homes are essential for comfort, efficiency, and health – don’t fear tight construction, just ventilate properly.Homeowners are increasingly well-informed, and HVAC pros should be ready to engage with curious, educated clients.Building performance starts with the enclosure; HVAC systems must be designed with the current and future envelope in mind.Testing tools like blower doors are critical to uncover hidden issues and verify system performance.Proper HVAC installations begin with proper design. “The box” is nothing without accurate Manuals J, S, D, and understanding room behavior. Fast rebate programs without proper testing risk widespread system failures.  Episode Breakdown:  [00:00] - Introduction of the episode. [01:17] - Corbett’s Background  [04:34] - The Importance of Testing in HVAC  [06:52] - Essential Tools for Building Performance Analysis  [13:44] - Common Industry Misconceptions  [17:07] - The building envelope comes first; HVAC must work with it, not around it. [22:57] - Blower door and pressure tests reveal issues you can’t see. [32:13] - Great installations begin with smart HVAC design. [46:37] - The Role of Consumer Education [50:03] - Closing Remarks and Where to Connect with Corbett [50:59] - Free Resources and Tools for HVAC Professionals Connect with Corbett Lunsford:  LinkedIn: https://www.linkedin.com/in/corbettlunsford/ Website: https://buildingperformanceworkshop.com/ Website: https://www.pbs.org/show/home-diagnosis/ Facebook: https://www.facebook.com/GraceandCorbettLunsford/ Company’s Instagram: https://www.instagram.com/homeperformance/ Email: [email protected]  Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/

Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips ------------------------------------------ In this episode, Ed Smith and Eric Fitz, co-founders of Amply Energy, speak with Christopher Nichols, COO of HomeWorks Energy, about the challenges and strategies behind scaling a home performance business. Chris shares how HomeWorks Energy grew from 10 people to a 750 person company generating $150 million in revenue all while maintaining a strong focus on energy efficiency, heat pumps, and customer service. Chris explains how to build a talent machine in the HVAC industry, the importance of training, and the role of technology in scaling operations while maintaining quality. He also shares key lessons from his own career journey, including the mistakes and successes that shaped HomeWorks into the thriving company it is today. Whether you're in heat pumps, weatherization, home energy efficiency, or just looking to scale a service-based business, this episode is full of valuable tips on growth, leadership, and operational efficiency. Expect to Learn How HomeWorks' focus on "energy efficiency simplified" helped drive its rapid expansion.How critical it was to “crack the code on marketing” over and over as the company grewThe critical role of training in the HVAC industry and why HomeWorks created its own hands-on training program.How HomeWorks grew to 750+ employees and $150M revenue without outside investment.Lessons learned from building an HVAC team and why expertise matters.How HomeWorks leverages software to streamline solution-design, quoting, scoping, and quality control.Why HomeWorks still gets 30% of its leads from direct mail in a digital-first world.When to partner vs. bring services in-house and why sometimes you have to do it yourself.Why factoring in callback costs upfront can improve service quality and team morale.The importance of respecting HVAC technicians' expertise when scaling a business.Why you can’t be everything to everyone and should focus on mastering a few key services. In Today’s Episode:  [01:13] - Introduction [03:22] - Understanding HomeWorks & Its Mission [05:48] - Chris Nichols’ Career Path & Early Influences [09:13] - Scaling HomeWorks & Building a Talent Machine [14:07] - Adding HVAC Services & Overcoming Initial Challenges  [10:54] - The Framework for Scaling Multiple Service Lines   [22:11] - Cracking the Code on Marketing & Lead Generation [26:33] - Leveraging Technology to Scale Skilled Labor [31:42] - Streamlining Sales & Comfort Advisor Roles [32:42] - Key Advice for HVAC Entrepreneurs [36:49] - The Future of HomeWorks & Industry Expansion [40:53] - Closing Thoughts & Final Advice Connect with Christopher Nichols:  LinkedIn: https://www.linkedin.com/in/christopher-nichols-b3819bab/ Website: https://www.homeworksenergy.com/   Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy

Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book and transform your approach to in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips --------------------------------------------------------------- In this episode of The Heat Pump Podcast, hosts Ed Smith and Eric Fitz sit down with HVAC experts Alex Meaney and Nate Adams to discuss the building science, heat pump sizing, HVAC design, dehumidification, rebates, manufacturer data, the challenges of industry regulations, and a whole lot more.  Alex and Nate are two of the most experienced and brilliant folks in building performance, home retrofits, and HVAC system design. Alex and Nate come at things from different perspectives, and what unfolds is a fascinating discussion at the bleeding edge of building science., Alex and Nate share valuable knowledge on load calculations, heat pump rebates, efficiency metrics, and the real world challenges of transitioning to all electric homes. They also discuss common mistakes in heat pump installations, the role of data in HVAC advancements, and the limitations of current efficiency standards. Whether you're an HVAC contractor, energy consultant, or homeowner interested in heat pumps, this episode provides thought provoking discussions and actionable insights for navigating the evolving world of heating and cooling. Key Takeaways: Why proper heat pump sizing is crucial and how incorrect sizing impacts heating, cooling, and dehumidification.The challenges of balancing latent (moisture removal), sensible (cooling), and heating loads in heat pump systems.How outdated efficiency metrics like SEER (Seasonal Energy Efficiency Ratio) fail to account for real-world performance.How rebates can lead to perverse incentives and outcomes. Why the lack of manufacturer performance data is a real risk to homeowner comfort.Why over-reliance on computer models can lead to poor HVAC design decisions and how field data should drive future improvements.Exciting trends on the horizon for HVAC design. Episode Breakdown with Timestamps: [02:34] - Introduction and Guest Overview [03:09] - Guest Introductions and Backgrounds [04:20] - Areas of Agreement in HVAC Design [06:55] - Communicating Equipment and Dehumidification [10:19] - Problems with Efficiency Ratings (SEER, EER, and Latent Performance) [18:18] - Temperature vs. Humidity for Comfort [22:59] - The Debate: Sizing for Heating vs. Cooling [30:18] - The Impact of Building Infiltration on HVAC Performance [42:22] - The Future of HVAC System Design [51:33] - Closing Thoughts and Advice for HVAC Contractors Connect with the Guests: Alex Meaney LinkedIn: https://www.linkedin.com/in/alex-meaney-62a6a248/  Website: https://www.meanhvac.com/  Facebook: https://www.facebook.com/alex.meaney.35  Nate Adams LinkedIn: https://www.linkedin.com/in/natethehousewhisperer/  Website: https://www.natethehousewhisperer.com/  Instagram: https://www.instagram.com/natethehousewhisperer/?igsh=bXNyeTAwNGkybWk4#  Follow the Hosts Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 Eric Fitz: https://www.linkedin.com/in/ehfitz/ Amply Energy Website: https://www.amply.energy/ Amply Energy YouTube: https://www.youtube.com/@amplyenergy Amply Energy Facebook: https://www.facebook.com/amplyenergy Amply Energy Instagram: https://www.instagram.com/amply_energy/

Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book and transform your approach to in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips --------------------------------------------------------------- In this episode of the Heat Pump Podcast, hosts Ed Smith and Eric Fitz, co-founders of Amply Energy, sit down with Mike Gundersen, owner of Compass Heating and Air Conditioning and HVAC dual fuel expert from the Chicago area. Mike shares his journey from the military to leading a successful HVAC business, focusing on doing things the right way. With extensive experience in the field, including a significant focus on heat pump technology and dual fuel systems, Mike shares his expertise on why heat pumps win on comfort. He discusses the technical aspects of heat pump installations, the benefits of dual-fuel systems, and how he has built his business gradually, focusing on doing the basics right consistently.  Mike’s expertise is not only in the installation but also in the practical application of heat pump systems in various environments, emphasizing how proper system design can lead to significant improvements in comfort and customer satisfaction – in addition to efficiency savings. Expect to Learn Mike’s journey to building an HVAC company that does things the right way consistentlyThe advantages of dual-fuel systems over traditional HVAC setups.Why no one should be installing traditional AC units anymoreExpert advice on the installation and maintenance of heat pump systems.Practical advice for entrepreneurs looking to enter the HVAC industry. Episode Breakdown with Timestamps [00:32] - Introduction to Mike Gundersen and the Heat Pump Podcast [01:12] - Mike Gundersen's journey from military service to HVAC expertise [05:16] - The business model and driving principles of Mike's HVAC company [15:45] - Exploring dual fuel system advantages [26:01] - Technological advancements in heat pump systems [39:30] - Mike discusses resources for continuous learning and improvement in the HVAC field [42:47] -Closing thoughts Connect with our guest Mike Gundersen: 👉 LinkedIn: https://www.linkedin.com/in/mike-gundersen-27a10411b/  👉 Compass Heating and Air Conditioning Website: https://compassheatingandair.com/  Follow the Hosts 👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/ 👉 Amply Energy Website: https://www.amply.energy/ 👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy 👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy 👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/

In this episode the hosts Ed Smith and Eric Fitz from Amply Energy sit down with Eric Kaiser (aka ELK), a leading voice and trainer in the HVAC space. Known for his dynamic and insightful presentations at virtually any and all HVAC events, ELK shares his journey from growing up around creative energy solutions to becoming the Industry Engagement Manager at TruTech Tools. With a passion for teaching and decades of hands-on experience in HVAC and building performance, Eric offers valuable insight into heat pump performance, system design, and optimizing home comfort. Whether you're an owner, Comfort Advisor, tech, or even homeowner, this episode has deep knowledge about complexities of heat pump technology, debunking myths, and providing actionable strategies for better performance and comfort. 📚 Expect to Learn An overview of ACCA’s residential system design process (Manuals RS, J, Zr, T, S, D and B)The nuances of heat pump performance and why load calculations are never perfect.How to optimize HVAC systems for comfort, efficiency, and cost-effectiveness.The importance of not just equipment sizing and selection, but also air distribution in achieving home comfort.How to handle homeowner expectations and the role of rebates in HVAC decisions.Practical strategies for managing heat pump defrost cycles and avoiding common installation pitfalls. ⏳ Episode Breakdown with Timestamps ⏳ [00:00:42] - Introduction to the Heat Pump Podcast & Eric Kaiser ("Elk") [00:01:46] - Eric's Backstory                                                   [00:05:04] - Transitioning to Training and Industry Engagement [00:08:01] - The Importance of Homeowner Expectations in HVAC Design [00:17:33] - Designing for Comfort vs. Energy Efficiency [00:26:19] - Manual S Explained                                                 [00:32:36] - Heat Pump Performance in Cold Climates & Dehumidification Strategies [00:44:20] - Managing Defrost Cycles and Electric Heat Backup Efficiently [01:01:23] - Eric's Recommended Resources & Final Thoughts [01:02:30] - Conclusion  Connect with the Guest Eric Kaiser on 👉 LinkedIn: https://www.linkedin.com/in/eric-kaiser-323a1563/  👉 TruTech Technology website: https://trutechtools.com/  Follow the Hosts 👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/ 👉 Amply Energy Website: https://www.amply.energy/ 👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy 👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy 👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/

In this episode of the Heat Pump Podcast, co-hosts Ed Smith and Eric Fitz dive into the fascinating world of low-load homes and home electrification with John Semmelhack, a home performance expert and co-owner of The Comfort Squad. They explore the evolving landscape of energy-efficient HVAC systems and discuss practical solutions for retrofitting homes and embracing electrification. John shares his extensive experience in HVAC system design, energy-efficient building practices, and transitioning homes to full electrification. Whether you're a homeowner, contractor, or energy fan, this episode provides valuable insight into the future of efficient homes, with a particular focus on heat pump systems.  John Semmelhack is a seasoned professional in home performance and HVAC system design. As the co-owner of The Comfort Squad, a leading contracting firm specializing in energy-efficient solutions in Virginia, John has worked extensively on retrofitting homes, optimizing HVAC systems, and promoting electrification. With over 15 years of experience, his expertise ranges from passive house consulting to designing state-of-the-art heat pump systems. A champion of clean energy, John is passionate about sustainable living and empowering homeowners to embrace efficient, all-electric solutions. 📚 Expect to Learn The basics of heat pumps and why they are more than viable for all climates in the U.S.Challenges and solutions in retrofitting existing homes with heat pump technologyHow to right-size HVAC systems for maximum efficiency and comfortHow to slow down a sales process, collect actual data on the home’s loads, and become a “race of one” with a customerWhy “sizing it tight” and “designing by the book” is not as scary at is it seems once you start collecting actual performance data on HVAC systemsWhy heat pumps are easier and cheaper than most thinkInsight into exciting emerging technologies like air-to-water heat pumps and networked geothermal systems. ⏳ Episode Breakdown with Timestamps ⏳ [00:01:03] - Welcome and Guest Introduction [00:11:09] - The Path to Electrification [00:16:09] - Heat Pump Technology: Ducted vs. Ductless Systems [00:22:58] - Retrofitting Existing Homes [00:27:40] - John’s Sales Process and Customer Experience [00:40:07] - Heat Pumps Are Easy and Affordable [00:49:25] - Cutting-Edge HVAC Technologies [00:54:05] - Closing Thoughts Connect with the Guest 👉 LinkedIn: https://www.linkedin.com/in/john-semmelhack-013b4711/ 👉Website: https://www.comfortsquad.us/  Follow the Hosts 👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/ 👉 Amply Energy Website: https://www.amply.energy/ 👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy 👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy 👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/

In this episode of The Heat Pump Podcast, co-hosts Ed Smith and Eric Fitz welcome Silas Hoeppner, a building performance expert and resident “Air Space Archaeologist” at Modern Heating and Air Conditioning. Silas shares his journey from working in his family’s insulation business in Iowa to becoming a leading HVAC consultant. He delves into the importance of airflow, designing efficient heat pump systems, and how connecting emotionally with clients and asking question after question builds trust and enhances the customer experience. The discussion emphasizes actionable strategies for simplifying technical sales, improving system performance, and overcoming myths about heat pumps. Silas brings a wealth of field-tested insights to inspire HVAC professionals to elevate their craft. 📚 Expect to Learn ⚫ Why airflow is the foundation of high-performing heat pump systems. ⚫ How smaller, well-designed heat pumps outperform oversized systems in modern homes. ⚫ The power of asking questions to uncover customer pain points and build trust. ⚫ Practical tips for simplifying complex HVAC concepts for homeowners. ⚫ Strategies for addressing heat pump misconceptions, especially in cold climates. ⏳ Episode Breakdown with Timestamps ⏳ [00:00:52] - Introduction [00:01:50] - Silas’ Journey [00:06:05] - Early Lessons in Comfort and Airflow [00:10:23] - Diagnosing Comfort Issues [00:24:54] - Don’t Confuse with Jargon. Understand through Questions. [00:42:06] - Airflow: The Foundation of HVAC Systems [00:54:17] - Overcoming Myths About Heat Pumps [01:06:30] - The Importance of Customer-Centric Design [01:13:38] - Closing Thoughts Connect with the Guest Silas Hoeppner on 👉 LinkedIn: https://www.linkedin.com/in/silasjames/  👉 Modern Heating and Air Conditioning website: https://modernhvacservices.com/ 👉 Instagram: https://www.instagram.com/silasjames8758 Follow the Hosts 👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/ 👉 Amply Energy Website: https://www.amply.energy/ 👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy 👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy 👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/

In this episode of the Heat Pump Podcast, co-hosts Ed Smith and Eric Fitz are joined by Mike Missimer, an HVAC industry veteran and principal owner of MGI Mechanical Services. The conversation dives into how Mike leveraged decades of experience to build a thriving heat pump-focused business during the pandemic. They explore the nuances of starting a business, designing efficient heat pump systems, and managing rapid growth—all while navigating the challenges of running a company at higher altitudes and in a rapidly changing energy landscape. Mike Missimer is the principal owner of MGI Mechanical Services, an HVAC company specializing in heat pumps and energy-efficient systems. With a career spanning nearly three decades, Mike has been instrumental in advancing building science principles, writing green building codes, and educating the next generation of HVAC professionals. Based in Colorado, he has expanded MGI to a multi-division company with a strong focus on innovation, customer relationships, and industry leadership. 📚 Expect to Learn ⚫ The unique challenges and opportunities of launching an HVAC business during a crisis like the pandemic. ⚫ Insights into Mike’s differentiated, analytical, high-performance in-home sales and design process ⚫ Insights into heat pump design at high altitudes and how environmental factors affect system performance. ⚫ Strategies for educating and training teams to embrace building science principles. ⚫ Lessons on scaling a business sustainably while managing rapid growth and internal restructuring. ⚫ The importance of customer-centric design and communication in differentiating from competitors. ⏳ Episode Breakdown with Timestamps ⏳ [00:00:00] Introduction: Philosophy of HVAC Design [00:01:52] Meet Mike Missimer [00:05:15] Launching MGI During COVID-19 [00:10:12] From HVAC Technician to Business Leader [00:18:11] Economic Realities of Differentiated Design [00:27:01] Understanding Homeowners’ Needs [00:38:29] Designing Heat Pumps for High Altitudes [00:49:34] Overcoming Business Hurdles [00:56:01] Future Goals for MGI [01:01:43] Recommended Resources Connect with our Guest Mike Missimer on 👉 LinkedIn: https://www.linkedin.com/in/mike-missimer-22214158/ 👉 MGI Mechanical Services Website: https://www.mgimechanicalservices.com/ 👉 Facebook: https://www.facebook.com/MGIMechanicalServices/ Follow the Hosts 👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716/ 👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/ 👉 Amply Energy Website: https://www.amply.energy/ 👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy 👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy 👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/ Follow The Heat Pump Podcast now for the latest on heat pump sales, design, and more. 💯

We (Eric and Ed) started the Heat Pump Podcast on a whim. After two years immersed in HVAC, heat pumps, and home electrification, we had a realization: there’s a lot of great HVAC content out there, but heat pump-focused conversations? Surprisingly scarce. This didn’t sit right with us. Aren’t heat pumps the best HVAC equipment on the market today?Aren’t their COPs practically magic?Aren’t heat pumps the future of HVAC? So why was the discussion around them so… occasional? To see if we could change that, we launched the Heat Pump Podcast as an experiment. What’s happened since has blown us away. What We’ve Learned After 7 months, 15 episodes, a rapid rise in listeners, and great feedback from heat pump-focused entrepreneurs, we took a moment to reflect. In this latest episode, we compare notes and share the biggest lessons we’ve learned along the way. Such as:  1. We love it. Turns out, we’d do this even if no one listened. Every episode has been an incredible learning experience. 2. There are way more heat pump-focused entrepreneurs than we imagined! 3. Designing for heat pump systems is way harder than conventional equipment 4. You can't make up for bad design 5. Focusing on heat pumps creates a winning business 6. Heat pumps. Are. More. Comfortable. Period.  Tune in to the episode for our top 10 lessons from the Heat Pump Podcast Season 1! A Heartfelt Thanks To our incredible guests: thank you for taking a chance on two heat-pump-obsessed entrepreneurs with a niche podcast idea. Your time and insights have made every episode richer. What’s Next? We’re just getting started. With more episodes planned for 2025, we’re excited to keep growing the conversation around heat pumps, HVAC innovation, and building science. 🎧 Tune in to this special reflection episode and join us on the journey!

What if you could do to construction what Amazon did to retail? Or what Uber did to taxis?  Mark Kasdorf has an ambitious vision to do just that, and his journey starts with heat pumps. Mark is the founder and CEO of Forge, a venture-backed, mission-driven startup tackling one of America’s biggest challenges: the skilled labor shortage in the trades. Forge’s secret? Recruiting great talent, training them quickly, and empowering them to lead their own crews fast. Really fast. In just 18 months, Forge went from installing its first heat pump to running over 10 crews across New England—all through organic growth, no acquisitions That’s a pace unheard of in the HVAC space, where reaching 10+ crews can take years. Mark describes HVAC as the “goldilocks trade”—challenging enough to require specialized training, but more scalable than electrical or plumbing, which require more licensing. Within HVAC, Forge is laser-focused on heat pumps, a decision that reflects the size of the market, profitability, and growth prospects. In this podcast episode, Mark shares fascinating insights into: • Forge’s rapid journey from one crew to many. • His roadmap for scaling to $10M, $100M, and beyond. • Why the trades can't be “gigified” and what that means for the construction industry. • Lessons learned from other startups’ failures to disrupt the trades. • What makes Forge both similar to and different from a traditional heat pump company. Whether you’re curious about how venture capitalists see the HVAC industry, or you want a fresh perspective on heat pumps, this episode is a must-listen. Listen now to hear why Mark believes HVAC is the ultimate trade and why heat pumps are at the center of it all. Show notes: Mark's LinkedInForgeCo

Adam Mufich is a multi-generation HVAC entrepreneur and now trainer for the National Comfort Institute. What does Adam like to do in his free time? Talk about HVAC. Adam first caught our attention with his HVAC School article Good COP - Bad COP. He impressed us again with his presentation at the NCI Summit "How to Properly Design with Today's Heat Pumps." We highly recommend both. On this podcast, Adam dives into his educational journey, sharing how he finally stopped delaying his learning and dove in feet first. He started down the rabbit hole with a Manual J class by Alex Meaney and reading Nate Adams' book. As he went deeper and deeper, one of his first big realizations was: properly done load calculations can be nerve-wracking (at first) when you see how much smaller they are than expected. What makes this episode particularly fun is Adam’s story of applying his newfound knowledge to his own home. He installed a Daikin SkyAir heat pump and then tackled infiltration by meticulously hand caulking his roof, leak by leak. As a result of his efforts, he significantly reduced his home’s load. Taking it a step further, and with advice from Roman Baugh, Adam reprogrammed his Daikin SkyAir to function as a 1.5-ton heat pump instead of its original 3-ton capacity. The results? Even at half capacity, the system performed beautifully. This podcast episode strikes a perfect balance between theory and practice, offering invaluable insights for contractors looking to improve heat pump performance. Whether you’re just starting your HVAC learning journey or looking for actionable tips, this episode is packed with inspiration and expertise. Show notes Adam's LinkedInNational Comfort InstituteGood COP - Bad COPDaikin SkyAirAlex MeaneyNate Adams' book

Steve Rogers, head of The Energy Conservatory (TEC), leads one of the most influential companies in HVAC. TEC’s True Flow Grid has transformed how many Amply customers approach home analysis and system design—and in this episode, Steve explains why airflow and duct analysis are crucial for building efficient, high-performance heat pump systems. Steve is an engineer’s engineer, the kind of person who creates detailed spreadsheets—just for fun—to balance every tradeoff in heat pump selection, from comfort to cost and efficiency. In this episode, he brings that same rigor to topics every HVAC pro needs to know, including: Air flow and heat pumpsDuct placement and why leakage can double the loadEnvelope vs. duct leakage and their impact on performanceDucted vs. ductless systems and when each is optimalBest-case vs. worst-case scenarios for heat pump installs (and how to avoid costly mistakes) Listening to Steve is like taking a masterclass from a professor who makes complex concepts easy to understand. If you’re ready to elevate your expertise in heat pump design, this episode is for you. Don’t miss it! Show notes Steve's LinkedInThe Energy ConservatoryThe TrueFlow Grid on TruTech ToolsThe National Comfort InstitutemeasureQuickBryan Orr's HVAC SchoolKristof Irwin's Building Science Podcast

Jim Bergmann’s journey through the HVAC industry is one for the books. From riding alongside his dad in the truck to launching industry-leading companies like TruTech Tools and measureQuick, Jim has seen it all. With a storied career as both a teacher and an entrepreneur, Jim has earned his place as one of the most respected voices in the industry. We were thrilled to sit down with Jim for this podcast episode, not only because of his unmatched technical expertise and his standing in the HVAC world but because of his ability to tell a heck of a story. But perhaps the most interesting part? Jim used to be really skeptical about heat pumps. As he describes it, he had a “come to Jesus moment” with heat pumps that turned him from a skeptic to a passionate advocate. Now, Jim’s in love with the heat pump in his own home, and in this episode, he shares how that transformation happened. Hearing him break down the technical barriers that once held him back, why he’s now a believer, and what needs to happen to ensure the transition to heat pumps is successful makes this a must-listen for anyone interested in the future of HVAC and the heat pump revolution. Tune in to hear Jim’s story, his deep technical insights, and what he believes is key to the industry’s successful transition to heat pumps. You won’t want to miss this episode! Show notes: Jim's LinkedInmeasureQuickmeasureQuick on LinkedInmeasureQuick on Instagram TruTech Tools

The timing was perfect to interview David Daher because, after 20 years in HVAC, he's on the cusp of launching a brand new heat pump-focused business. With a clear vision and unwavering commitment to achieving it, David doesn’t want just any business—he wants the right one. David began his journey in the trades in the US military. After returning to civilian life, he quickly entered the HVAC world, eventually starting his own business, and successfully selling it a few years ago. Along the way, he discovered the power of combining building science with heat pump technology. Through this approach, he found he could serve homeowners better. David is set to launch a highly specialized contracting business focused solely on delivering heat pump solutions to the right clients. He knows exactly who he wants to serve and how his business will stand out in a crowded market. He's setting up his entire business so that he can work with a handful of the right customers each week. Whether you’re considering launching a heat pump business or you’ve already taken the leap, David’s strategic approach will inspire you. His commitment to staying focused, making tough decisions, and working only with the right customers is a masterclass in business strategy. As he shares his thought process, you’ll discover the power of saying "no" to things that don't fit your vision.  Show notes: https://ductworkpro.com/https://www.youtube.com/@visionairyheatingandcooling 

So far, most of our episodes have focused on HVAC companies. Today, we branch out, interviewing Fortunat Mueller, co-founder and CEO of ReVision Energy. ReVision started out as a solar company, but over time has become an "energy transition company." A major part of their business is installing heat pumps. In this episode, we dig into what it means to be an energy transition company. Fortunat explains how and why ReVision got into HVAC, and in particular why they focus exclusively on heat pumps. He lays out why solar and heat pumps fit naturally into a single business model, and why ReVision's many offerings perfectly meet the energy transition experience that is most comfortable for homeowners. Few homeowners want to do it all in one go. Instead, they'd rather tackle it piece by piece over the course of many years.  Fortunat shares a lot, such as: How ReVision evolved over timeHow companies are built, not from one big idea, but from countless smaller decisions over years that work together to create something greatReVision's focus on training as a competitive advantage when there is a dramatic shortage of tradespeopleHow heat pumps perform in the real world, even in climates as brutal as Maine'sHow heat pump technology has evolved and improved over timeWhat an ESOP is and why it's a competitive advantage...... And lots more Whether you're a solar company thinking about getting into heat pumps -- or if you're an HVAC company wondering how your competition is evolving -- you'll get a lot out of this episode.  Show notes: Revision EnergyFortunat MuellerNESEA

This week, we welcome a guest who truly needs no introduction: Alex Meaney, founder of MeanHVAC. For many in the industry, Alex has taught us much of what we know about Manuals J, S, D, Zr, and more. In this episode, we dive straight into the intricacies of Manuals J and S, especially their application to heat pumps. Unlike traditional HVAC systems, heat pumps—capable of both heating and cooling—are far more sensitive to mistakes in system design. With Alex’s expertise, we explore why this is, and how to address these challenges. Throughout the episode, Alex drops invaluable insights, including: “Manual J is the problem, Manual S is the solution, and Manual D is the execution.”“Cooling is where everything gets complicated.”A clear explanation of why higher SEER ratings mean worse moisture removalHow and why heat pumps have exponentially increased HVAC design complexityAn explanation of Adequate Exposure Diversity and why it mattersHow much (or little) you make working in public radioAnd lots more If you’ve ever wanted to geek out on how heat pumps are reshaping the fundamentals of HVAC system design, this episode is a must-listen!  Show notes Alex MeaneyMeanHVACPlease see our website for the charts and graphs referred to in this podcast: https://info.amply.energy/blog/tag/heat-pump-podcast

Peter Troast is the founder and CEO of Energy Circle, a unique and differentiated marketing agency that exclusively works with high performance contractors.  Early in this episode, Peter shares two important definitions:  Marketing is anything you do that gets the phone to ring with high quality leadsHigh performance contractors are contractors who understand the home as a system, where HVAC is the engine So in this episode, we focus on one thing: how heat pump contractors can drive more inbound calls.  Peter walks us through Marketing 101, 201, and 301:  Marketing 101 (beginner): how to capture leads through the basics, like a good website and good processes.Marketing 201 (intermediate): how to spend advertising dollars to maximum impact on platforms like Google, Facebook, and even Reddit.Marketing 301 (advanced): how to create demand through clever content tailored to your unique area and that truly differentiates your company.  If you're a heat pump contractor looking to get your phone to ring and then beat the competition for bigger tickets and higher margin jobs, this episode is for you.  Show notes: Energy CirclePeter's LinkedIn

Ilija Crnobrnja was an exchange student in Massachusetts waiting tables, learning English, and studying agricultural economics. When he met and married his wife, he realized he needed a new job, so he found himself in the HVAC business. He worked his way through almost every role in HVAC.  Along the way, his love for building science, customer service, and high efficiency homes was ignited. As you'll hear, Ilija's passion is deep. That passion made him destined to be an entrepreneur. He had to create and build a business to deliver on his vision.  So he and his partner David refinanced their homes and founded SumZero. In their first 6 months, they made $350. That's it. Today, they are a $9M heat pump installer with incredibly happy customers all over Massachusetts.  Join us for Ilija's insights into:   How building science teaches us to look at the home as a system...... and why HVAC is the engine of that systemWhy heat pumps are the future, and if you build a heat pump business today, you'll enjoy it for decades to comeHis impressive approach to training his teamWhy employee compensation in the HVAC industry needs to be redesignedWhy you should structure your entire business to focus on delivering a Comfort Consultant's promise to homeowners...... and more Show notes: SumZero Energy SystemsIlija's LinkedInCorbett Lunsford and the Building Performance WorkshopJoe Lstiburek and the BuildingScience.com CorporationMatt Risinger and his build channel on YouTube