PODCAST · business
The Intentional Fundraiser Podcast
by Tammy Zonker
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraisin
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Peer Power: Ambassadors and Giving Circles
A $100,000 gift, made in a kitchen.The major gift officer wasn't there.Another donor was. ☕She invited three friends over for coffee. She told them why she gave. She didn't pitch. She didn't ask. Six weeks later, one of those friends called me ready to make a major gift.That moment changed how the major gift officer thinks about major gift strategy.🎙️ On this week's episode of The Intentional Fundraiser podcast, I unpack peer power, ambassadors, and giving circles, and why peer voices carry more weight than staff voices in 2026.We cover:→ The four peer roles that work in real programs (Host, Advocate, Champion, Circle Convener)→ How to design peer-led experiences that feel like invitation, not pressure→ The guardrails that protect against mission drift, peer pressure, and bubble dynamicsHere's the question I want to leave you with. Who in your donor base is already telling friends about your work without being asked? That person is your starting point.Listen to the episode, and share it with another fundraiser who's building a peer strategy. The doors you've been knocking on may already be wide open from the other side.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingLearn more about the Excellence in Major Gift Fundraising SeminarSubscribe to Tammy Zonker's Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies
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141
Rethinking Major Gifts Metrics in 2026
Bad metrics ruin good fundraisers.Slowly. Quietly. Cycle after cycle.And almost nobody on the team is allowed to say it out loud.In this week's episode of The Intentional Fundraiser, I'm sharing why the metrics most major gift programs lean on, raw visit counts, dollars to goal, dials made, often miss the actual work. I'm walking through:→ The hidden cost of using lagging indicators to coach behavior→ Five leading indicators worth tracking instead→ Why AI inside your CRM should help you ask better questions, not deliver verdicts→ How to turn the next quarterly board report into a coaching opportunity for leadershipHere's the question I want to leave you with:If your scoreboard disappeared tomorrow, what would your gift officers actually do differently?If the answer is "not much," your metrics may not be doing the work you think they are. Listen to this episode, then send it to one development director or board member who could use a different conversation about reporting this quarter.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingLearn more about the Excellence in Major Gift Fundraising SeminarSubscribe to Tammy Zonker's Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInGuest: Name, Title, CompanyResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies
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140
Pruning Your Portfolio to Grow Your Results
Pruning isn't loss. It's care. For years, fundraisers have been told that a bigger portfolio means a healthier pipeline. In my experience, the opposite is usually true.A focused list closes more gifts, and a focused fundraiser feels more human at the end of the week.In this week's episode of The Intentional Fundraiser, I walk through the four lenses I use to decide who stays on an active portfolio, who graduates to stewardship, and who pauses for now. I also share the language to use with leadership when you propose a leaner, sharper list.What if the bravest move you make this quarter is to take 10 names off your portfolio on purpose?Give this episode a listen and pass it along to a fundraiser or development leader who needs permission to focus. The donors who stay on your list deserve your best, and so do you.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingLearn more about the Excellence in Major Gift Fundraising SeminarSubscribe to Tammy Zonker's Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInGuest: Name, Title, CompanyResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies
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139
Crafting Offers for Transformational Giving
"Fuzzy is the enemy of yes."That line came up this week while I was recording the podcast.And I cannot stop thinking about it. Most major gift offers I see in 2026 are not failing because the relationship is weak or the mission is unclear. They are failing because the offer itself is fuzzy. A program description with a price tag at the bottom is not an offer. It is a proposal. And sophisticated donors can feel the difference.In this week's episode of The Intentional Fundraiser podcast, I walk through the anatomy of a truly transformational gift offer. The five elements that belong on one page. The multi-year and blended structures that feel doable to your donor. And the co-creation conversation that turns a good offer into a great partnership.I share three real stories along the way, including the donor who once told me, "I wrote the check because I liked you. But I never quite understood what I was building." Here is my question for you: Do your best offers feel like proposals, or like invitations?Give this episode a listen this week. And if it lands for you, share it with a colleague who is sitting on a big opportunity right now. That is often the nudge that moves it forward.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingLearn more about the Excellence in Major Gift Fundraising SeminarSubscribe to Tammy Zonker's Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies
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Trust-Building Conversations with Major Donors
Two donors. Same problem.Completely different outcomes. One development officer waited too long to call. By the time she reached out about a delayed project, the donor had already pulled back. A significant gift quietly disappeared.The other officer called early. She was honest. She said, "Here's what happened, here's what we learned, and here's what we did to fix it." The donor's response?"I really appreciate you telling me that. Most organizations only call when they want something."The difference between those two outcomes wasn't strategy or skill. It was clarity and follow-through.In this week's episode of The Intentional Fundraiser, I'm sharing everything I know about building deep, lasting trust with major donors, even when things don't go as planned.You'll hear:What "radical clarity" actually sounds like in a donor conversationFour practical feedback loop ideas you can start this quarterHow to use AI to scale your stewardship without losing the human touchA simple thirty-day challenge that could change how you approach donor relationshipsWhat's one conversation you've been putting off with a donor? Connect with me on LinkedIn and share in the comments. You might be surprised how many people are in the same place. Listen to the episode and share it with a colleague who's building major donor relationships right now. Let's grow together. More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingLearn more about the Excellence in Major Gift Fundraising SeminarSubscribe to Tammy Zonker's Scaling Major Gifts newsletterConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies
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137
A Modern Tech Stack for Major Gift Success
Too many tools? Too little clarity?And not enough hours to manage it all?This episode is for you.On this week's episode of The Intentional Fundraiser, I talk about what a healthy major gifts tech stack actually looks like, and what to do about everything that's built up around it.We cover the four core tech categories that matter for major gifts work, a five-criteria framework for evaluating any tool in your stack, where AI genuinely fits in a major gifts fundraising context, and a simple ninety-day tune-up plan that won't become another project on your plate.I open the episode with a story about two development teams. One had eleven tools and a monthly meeting just to coordinate them. The other had four and their best portfolio results in years.Here's the question the episode is built around: Is your tech stack making donor relationships easier, or is it one more thing your team has to manage around?Your answer to that question might be worth thirty minutes of your week. 🎧Listen to this episode and share it with a colleague who's been feeling the weight of too many tools.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Writing Donor Messages with AI, Not by AI
AI won’t replace your voice, but it can help amplify it.I’ve been talking with so many fundraisers who want to try AI but worry their donor communication will start sounding robotic. I get it. Authenticity matters more than ever in twenty‑twenty‑six.On this week’s Intentional Fundraiser Podcast, I’m sharing how I use AI to draft and refine messages that still sound like me, while saving precious time for deeper donor connections.How are you feeling about using AI in your fundraising communication?Listen to “Writing Donor Messages with AI, Not by AI” and share it with your team or leadership today.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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135
Take Back Your Week, Grow Your Major Gifts
My calendar used to tell on me.I’d get to Friday and realize I’d spent the whole week in meetings, email, and “urgent” internal stuff… while my top donors barely heard from me. Sound familiar?In my latest episode of The Intentional Fundraiser, I share how I started treating my calendar like a major gift strategy tool, not a suggestion box. I walk through the three time blocks that changed everything for me, how to negotiate donor-first time with your boss and peers, and where AI can act like a junior assistant so you can focus on real donor relationships, not admin.What might change in your revenue and your sanity if you reclaimed just six focused donor hours each week?Listen to “Take Back Your Week, Grow Your Major Gifts” and share it with your team, your executive director, and your board.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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From Mid-Level to Major: Mapping the Journey
Your next major donor might already be givingI’ve seen so many mid-level donors quietly reading emails, showing up at events, and faithfully giving year after year, without ever being invited into a deeper conversation.When we finally slow down, notice their behavior, and map a simple journey from “thank you” to “tell me what matters most to you,” everything starts to change. Gifts grow, trust deepens, and fundraising feels more relational and less transactional.What if your best future major donor is already in your mid-level file, just waiting to be seen a little more personally?In this week’s episode of The Intentional Fundraiser, I talk about “From Mid-Level to Major: Mapping the Journey” and share practical steps you can take with your own donorsListen to the episode and share it with your team, your executive director, or a board member who cares about growing major gifts in a more intentional way.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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133
Corporate Giving as a Major Gifts Lever
When one question unlocks three streams of giving In this week’s episode of The Intentional Fundraiser, I share the story of a longtime donor whose impact multiplied once we connected his personal philanthropy with his role as a corporate leader. We walk through practical ways to spot those “blended” opportunities, bring corporate options into donor conversations without feeling salesy, and use AI to uncover hidden corporate influence in your portfolio.Are you leaving corporate partnership potential sitting quietly inside your major gift file right now?Listen to this episode of “Corporate Giving as a Major Gifts Lever” and share it with your team, your executive director, and your board.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Next-Gen Major Donors and the New Rules of Engagement
The biggest donors aren’t “the future” anymore. They’re already here. In my latest episode of The Intentional Fundraiser, I share what I’m seeing as younger, women, and values‑driven donors rewrite the rules of major giving. From shorter cultivation cycles to co‑designing impact and bringing families and circles into the conversation, I walk you through real stories and practical moves you can start testing right away.If donors want speed, transparency, and a true voice at the table, what needs to change first in your approach🎧 Listen to this episode and share it with a colleague, your executive director, or a board member who needs to hear this conversation.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInGuest: Name, Title, CompanyResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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131
Your 2026 Case for Transformational Gifts
Your case might be costing you 7‑figure gifts.In my latest episode of The Intentional Fundraiser, I share why so many cases still sound like they were written in 2019, and how I’m helping leaders like you update them for a 2026 donor mindset. I walk through the five elements of a modern case, where AI can truly help, and how to pressure‑test your message with trusted donors so they lean in instead of glazing over.What would change for your organization if your case finally matched the level of impact you’re truly capable of? 🎧Listen to this episode and share it with your team, board, and anyone who helps tell your organization’s story.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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130
Making Your Major Gift Portfolio Shock-Resistant
One donor should never control your budget.In this week’s episode of The Intentional Fundraiser, I share a story of a strong organization that felt “safe” until one major donor hit pause and everything started to wobble. We walk through how to map your top 20 donors, spot concentration risk, and start multi‑year commitment conversations that make your portfolio far more shock‑resistant.How exposed are you to one donor’s decision right now?Listen to this episode and share it with your team, your executive leader, or your board so you can strengthen your portfolio together.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInGuest: Name, Title, CompanyResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Discovery That Builds Trust, Not Pressure
Your discovery calls shouldn’t feel like a test.In my latest Intentional Fundraiser episode, I walk through how I help fundraisers turn tense, scripted discovery calls into relaxed, donor-centered conversations that still move major gifts forward.We unpack a simple four part framework, real examples of questions that open people up, and a practical way to use AI so you can listen more and type less.What would change in your portfolio if every discovery call felt like a conversation you were both glad you had?Listen to this episode of “Discovery That Builds Trust, Not Pressure,” and share it with a colleague, your team, or your board.More from Tammy ZonkerAuthor of Calling All HeroesFounder of Fundraising TransformedPresident of Modern Institute for Charitable GivingMajor Gifts Training: Excellence in Major Gift Fundraising SeminarConnect with Tammy Zonker on LinkedInResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Turning Leaders into Effective Major Gift Partners
Leaders keep derailing donor visits?I can’t tell you how many times I’ve watched a beautifully teed‑up donor conversation go sideways the moment a well‑intentioned CEO or board member “pops in” unbriefed. You’ve done the research, built the relationship, framed the invitation…and then the message gets fuzzy, the energy shifts, and the donor walks away more confused than inspired.In my latest episode of The Intentional Fundraiser, I share how I’ve learned to turn those moments from chaotic to coordinated over nearly 30 years in major gifts. I walk you through the exact one‑page pre‑brief I use, how I coach leaders before we ever step into the room, and the subtle phrases I rely on to gently steer things back on track when conversations drift.You’ll hear stories from real visits, practical language you can borrow with your own executives and board members, and a few ways AI can quietly help you prep and debrief meetings without losing the human touch.What would change for your major gift program if every leader who joined a donor meeting showed up prepared, concise, and aligned with you?Listen to “Turning Leaders into Effective Major Gift Partners,” and if it’s helpful, share it with a colleague or board member who often joins you in donor conversations.Guest: Name, Title, CompanyResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Making Stewardship Personal, Scalable, Sustainable
“More touches” are burning teams out 😅I talk with so many fundraisers who are trying to do heartfelt, hyper-personal stewardship for everyone… and ending up exhausted, guilty, and behind by December.In my latest episode of The Intentional Fundraiser, I share a simple 3-tier stewardship system I have used for years to keep donor care personal, scalable, and sustainable.We get into:The burnout story of doing “all the things” for everyone 😵💫Why donors remember moments, not message volumeHow to segment your portfolio into high touch, mid touch, and automated careWhere automation and AI belong, without sounding robotic 🤖❤️How to build a 90 day stewardship map that replaces year end panic with a steady rhythmI also walk through practical examples you can adapt in a small shop or a large institution, plus a simple challenge you can complete in under an hour.What would change for you and your team if stewardship felt planned and sustainable instead of last minute and overwhelmingListen to “Making Stewardship Personal, Scalable, Sustainable,” and share this episode with a colleague, executive director, or board member who cares about both donors and staff wellbeing. 🎧👉Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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AI-Powered Prep: Human-Centered Conversations
AI is already in your donor meetings.I’ve been hearing from so many fundraisers who feel torn.You want to use AI to save time, but you do not want donors to feel like they are talking to a robot instead of a real person.In my latest episode of The Intentional Fundraiser, I share how I use AI as a quiet research assistant, not a replacement for human connection. 🤝I walk through a real world workflow for:Turning public information into a one page prep brief 📝Using AI to practice tough donor questions before you walk in the room 🎯Setting simple guardrails so your team stays ethical and confident 🔒In my experience, when you get this right, you walk into meetings feeling calmer, more prepared, and more present with your donors.Here is the question I am sitting with:How do you want AI to support your donor work without changing who you are as a fundraiser.Listen to “AI-Powered Prep: Human-Centered Conversations,” then share this episode with a colleague, leadership or board member who is asking big questions about AI and major gifts. 🎧👉Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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125
Finding Your Real Top 25 Donor Prospects
Drowning in “prospect” names?If your major gift list looks impressive on paper but doesn’t translate into actual conversations or gifts, you’re not alone.I’ve sat with teams staring at hundreds of “top prospects” and quietly thinking, “Where do we even start?”In my latest episode of The Intentional Fundraiser podcast, I share how I helped one nonprofit narrow 600+ “major gift prospects” down to a focused Top 25 using simple donor signals, capacity, affinity, and engagement, not just wealth.We didn’t buy new software. We just read the data you already have in a different way.I walk you through:How to spot your real Top 25 using signals hiding in your CRM 💡A simple 1–5 scoring system you can build in an afternoonA weekly review ritual to stay focused (even when you’re stretched thin)Where light AI and automation can quietly do the heavy lifting for you 🤖Imagine looking at your portfolio and knowing exactly who to call first this week, because the data and the story are both pointing in the same direction.What would change for your organization if your Top 25 were crystal clear, and everyone on your team agreed on who they are?🎧 Tune in and if this episode helps you breathe a little easier about major gifts, share it with your ED/DD or a colleague who needs this clarity too.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Your 2026 Major Gifts Plan: Aspirational but Realistic
Big goals without a real plan?That’s the fastest way to create burnout instead of breakthroughs.I’ve seen it too often: a board sets a bold fundraising target, the team nods, and suddenly everyone’s sprinting toward a number that doesn’t match reality. Sound familiar?In this week’s episode of The Intentional Fundraiser, I share exactly how to build a 2026 major gifts plan that’s aspirational but realistic, one that inspires confidence instead of chaos.You’ll hear stories from the field, a simple three-scenario model that calms anxiety, and practical steps to right-size your portfolio so you can stay focused on what really moves the needle.✨ Because big goals are beautiful, but only when they’re grounded in data, relationships, and alignment.How are you balancing ambition and realism in your 2026 plan?🎧 Listen to this week’s episode and share it with another fundraiser who needs a little clarity and calm as they plan for the year ahead.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policiesNewsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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How ‘Calling All Heroes’ Elevates Fundraising and Community Impact
What does it really mean to be a hero in fundraising?After nearly 30 years working alongside major gift officers, executive directors, and nonprofit leaders, I've learned this: our sector's greatest challenges—poverty, injustice, inequality—are simply too big for any one person to solve alone.That's why this week feels so special. I'm celebrating the official release of my new book, Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, with a brand-new podcast episode that dives deep into human-centered fundraising—where donor-centered and community-centered approaches finally unite.In this episode, I share the story behind the book, including my transformative work with The Children's Center in Detroit (where we tripled philanthropic revenue while centering dignity and partnership), plus practical strategies you can implement immediately to:Blend fundraising models without losing your missionBuild diverse, collaborative teams that reflect your communityNavigate power imbalances with courage and transparencyReduce burnout while increasing impactHere's the question I kept wrestling with before writing this book: How can we honor both the generosity of our donors AND the wisdom of our communities, bringing every voice to the table without compromising what matters most?If you've ever felt torn between fundraising philosophies, exhausted by the pressure to "go it alone," or frustrated by division in our sector, this episode is for you.Listen now and discover why the future of fundraising belongs to all of us, side by side. Then share it with your team, your board, and anyone who believes in transforming generosity into lasting impact.Let's reclaim what it means to be everyday heroes. Together. 🚀Today isn’t just a milestone, it’s the launchpad. If “Calling All Heroes” resonates with your experience, your hopes, and your frustrations, I invite you to grab your copy right now at https://www.callingallheroesbook.com/. Need extra copies for your team, chapter, or conference? Ordering in bulk—at a discount of course—is simple at the same link.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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Creating Immersive Experiences that Move Donors to Action
Donors don’t remember stats. They remember how you made them feel!My keynote titled "Casting Your Donors in a Lead Role: The Power of Immersion," which I delivered last week at the Nonprofit Storytelling Conference, generated so much conversation. Last week, I witnessed 800 nonprofit professionals moved to tears and action by stories that make our missions come alive.It’s clear our field is hungry for ways to move beyond transactions and ignite true empathy.From water walks to blindfolded dinners, immersive donor experiences can change everything.Here's what I know: Donors want to feel your mission, not just fund it. In this episode, I share some inspiring examples (charity: water, Leader Dogs for the Blind, Covenant House Michigan, and MADD) that have changed my perspective on fundraising.Donor empathy skyrockets, support deepens, and fundraising transforms.Listen and share it with your leadership and team or a colleague!Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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121
The Excellence in Major Gift Fundraising Seminar Experience
What if I told you the most powerful major gift fundraising seminar of your life could happen in your favorite chair, no travel required? I just experienced it firsthand, livestreamed for three days, and let me tell you, the connections and insights our faculty delivered in a virtual setting blew me away. I’ll never forget one moment: watching seasoned major gift fundraisers build new relationships and spark those “aha!” revelations during our virtual one-on-one “park bench” sessions. It made me realize that sometimes, the most meaningful growth happens when we step outside the expected.In this episode of The Intentional Fundraiser Podcast, I’m sharing my reflection from our recent “Excellence in Major Gift Fundraising Seminar.” Plus, why you might want to rethink what’s possible for YOUR major gifts program.Listen in and pass it on to a colleague who needs some inspiration! As we close, I’m thrilled to invite you to our next three-day virtual Excellence in Major Gift Fundraising Seminar on January 27–29. Mark your calendar, rally your development team, and reserve your spot at modernicg.com. The opportunity to transform your major gift fundraising starts here.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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120
Building a Human-Centered Fundraising Pipeline
Are you chasing numbers or building relationships?Most fundraisers are stuck on the hamster wheel.Chasing donors. Juggling events. Burning out.But what if the real breakthrough comes from slowing down?Here’s the playbook for human-centered, relationship-first fundraising:Schedule ONE meaningful conversation this week.→ Ask, “What inspired you to support us?”→ Listen—no agenda.Map supporters by engagement TYPE, not just dollar size.→ Who shows up at events?→ Who shares your content?→ Who asks tough questions?Be transparent about your team capacity.→ “It’s just me, but I’m committed to getting this right with you.”→ People value authenticity.Audit your outreach for inclusivity.→ Who’s missing from your newsletters?→ Are your stories and photos truly diverse?→ Try translating content or inviting others to share their voice.Focus on quality over quantity.→ 5 heartfelt connections are worth more than 50 mass emails.Use stories, not just stats.→ Share one real example of impact (and don’t be afraid to mention setbacks).TL;DR:Transformational fundraising happens when you focus on real relationships, not just transactions.Pre-order your copy of my new book, "Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact.”→ https://www.callingallheroesbook.com/And to make it worth your while: When you pre-order your copy of Calling All Heroes at the link in the show notes and submit your receipt or order number, you’ll receive a special invitation to my free, 90-minute training session: “How to Implement Human-Centered Fundraising in Your Organization.” It’s my way of saying thank you for walking with me on this journey.And if you want extra copies for your team, chapter or an upcoming conference, we offer special discounts on bulk orders. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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119
Why “Tips and Tricks” Are Failing Fundraisers
This one has been simmering inside me for months.It’s about the language we use in the nonprofit sector—and why we need to be more mindful of it.Specifically, I’m making a plea to eliminate phrases like “tips and tricks” when we talk about engaging donors.Because giving is not a “trick.” Donors are not targets. And we are not magicians trying to perform sleight of hand to win gifts.When we say things like “tips and tricks” or “low-hanging fruit” in fundraising, we might think we’re being harmless, maybe even clever.But in reality, we’re reinforcing a belief system that positions fundraising as transactional, manipulative, or worse, dishonest.That’s why in this episode, I take us on a journey into the power of language in fundraising, how it shapes donor relationships, and how it shapes us.Listen in and let’s transform our language (and our sector!) together.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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118
Strategies for Major Donor Retention
Only 45% of first-time major donors come back.Let that sink in.For years, I believed winning that first major gift was the hardest part—until I realized the real challenge (and transformation) is turning new donors into lifelong champions.In this episode, I share personal stories, the tools I use, and proven strategies for moving beyond transactional gifts to genuine partnership.If you could double your donor retention this year, what would it mean for your mission?→ Take a listen.Share with your team, and let’s transform fundraising—together.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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117
Breaking Down Silos: Why the Future of Fundraising is Human-Centered
Feeling stuck between fundraising approaches? Break down the silos!I’ve seen the fundraising divide firsthand—and I believe there’s a better way. I call it human-centered fundraising.I recently heard a longtime donor say, “I’m tired of being just a checkbook. I want to be part of something bigger.” I’ve felt that tension, too.Donor fatigue is real—but connection changes everything.Let’s stop choosing sides and start building bridges.Want to learn how human-centered fundraising could transform your mission?Tune in to this episode and share it with a colleague who’s ready to reimagine fundraising for greater impact.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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116
Becoming Ken: What Fundraisers Can Learn about Dignity, Trust, and Self-Worth
Your self-worth ≠ your last “no” That’s what Ken Miller told me during a conversation that left me rethinking how we lead, fundraise, and show up for everyone—not just donors. From the heights of Ivy League success to the lows of prison, Ken’s journey is a masterclass in resilience, dignity, and knowing your worth.His lessons on boundaries, self-esteem, and leading with love are ones every fundraiser, ED, and board member needs to hear. What would change in your work if you truly separated your worth from your results?Listen to this powerful episode and then share it with a colleague or board member who needs inspiration today.Guest: Ken Miller, President, Denali FSP Fundraising ConsultantsResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.Join our Three-Day "Major Gifts Fundraising Program" Seminar: Learn more and reserve your spot today!Pre-order my book: Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact
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115
How to Build Trust and Stand Firm in Fundraising
Why do we still treat donors like royalty and our teams like afterthoughts?After years in fundraising, I’ve seen how trust, power dynamics, and deep listening can make (or break) our impact. In my latest conversation with sector leader Martha Schumacher, we dig into trust-based philanthropy, standing firm against mission creep, and why real integrity sometimes means saying “no, thank you”—even to transformational gifts.Martha’s stories will stir your soul and challenge the way you lead. Are we centering our people and our missions, or are we sacrificing them for comfort and tradition?Ready to see what a healthier, more courageous sector could look like?Listen now at or wherever you get your podcasts!ps – Share this episode with team members and board colleagues who could use a dose of renewal and inspiration!Guest: Martha Schumacher, President, Hazen and HILTResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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114
Bridging the Gap: Blending Donor and Community-Centered Fundraising
Burned out by fundraising debates?I know how exhausting it feels when donor-centered vs. community-centered fundraising pulls us apart—while donor fatigue and burnout drag us down. But what if there’s a more human, powerful way forward?In this episode, I share how I learned to build bridges, not barriers, and saw philanthropy—and team morale—soar in the process.What would your organization look like if everyone—donors, staff, and community—felt like a hero in your story?Take a listen, then share it with someone else who believes unity is the real superpower.Together, we can transform fundraising—and the world.Guest: Tammy ZonkerResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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113
From Overwhelm to Opportunity: AI and the Modern Fundraiser
Curiosity beats fear—every single time.Ever felt like AI is just spinning faster than you can keep up? I’ve been there—overwhelmed by “the next big thing” while trying to deliver more, with less, for my organization. In my latest conversation with AI thought leader Nathan Chappell, I discovered game-changing ways to shift from anxiety to opportunity—by asking better questions, not by working harder.Nathan reminds us: It’s not about mastering every shiny new tool, but about creating space to think, rewarding curiosity, and building trust at the core of our donor relationships.If we don’t pause to rethink our pain points, are we missing the chance to transform how we serve our mission?Listen to this episode for honest insight, practical advice, and renewed optimism about where fundraising is headed. Share it with other fundraisers and nonprofit leaders who needs a spark!Guest: Nathan Chappell, MBA, MNA, CFRE, AIGP, Chief AI Officer at Virtuous | 2X Author | AI Inventor | Founder of Fundraising.AI | Public Speaker | Podcast Host | PhilanthrapologistResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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112
Honoring Voices: Building an Ethical Storytelling Culture in Nonprofits
We don't need more “poverty porn” in our fundraising.I used to think telling hard stories was the only way to move donors—but I was wrong. If you’ve ever felt uneasy asking clients for stories, or unsure if your consent process would stand up to scrutiny, you’re not alone. I sat down with ethical storytelling expert Carly Euler from MemoryFox to explore how we can uplift voices, protect dignity, and still inspire major gifts. What would it mean for your mission—and the people you serve—to get storytelling right, not just for dollars raised, but for true community trust?Listen to this episode and share it with someone ready to transform their approach to fundraising stories.Guest: Carly Euler, Marketing Director, MemoryFoxResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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111
Digital Heartbeats: Engaging Major Donors in a Virtual World
Are your donor relationships thriving—or just surviving?Most nonprofits rely on mass emails and generic updates—then wonder why major donors disappear.Here’s the truth:Connection isn’t about the channel.It’s about intentionality..After 30+ years in fundraising, I’ve learned what actually works in a digital world:→ Personalize every touchpoint.“Dear Friend” won’t cut it. Use your CRM to reference gifts, interests, and conversations.→ Show impact with stories & visuals.A quick video tour or photo diary is more memorable than a spreadsheet.→ Automate routine, but keep it human.Tools like ThankView free you up for real conversations—not replace them.→ Make giving frictionless.Test your donation process. If it’s clunky, fix it—fast.→ Invite two-way engagement.Host virtual coffees, send surveys, and ask for feedback. Donors want to be heard.TL;DR: Tech will keep evolving, but authentic connection is the real differentiator.How are you making your major donors feel truly seen in a digital age?Listen to the full episode.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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110
Embracing the Subscription Model in Nonprofit Giving
Donor counts are dropping—even as giving hits record highs.This isn’t just a headline. It’s the reality I unpacked with Dave Raley on The Intentional Fundraiser podcast.We dove into why recurring giving is the bright spot in a shifting landscape—and why too many nonprofits still treat it like an afterthought. For years, I thought monthly giving was just for “big” organizations or required fancy tech. Dave’s insights (and his book, The Rise of Sustainable Giving) showed me: any nonprofit can build a thriving program by focusing on real connection and community.Take a listen.Guest: Dave Raley, Founder & CEO, Imago ConsultingResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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109
Drawing a Line Between Fundraiser and Donor
Ever felt like your donor relationships are turning into guilt trips?After nearly 30 years in major gifts, I’ve seen how easy it is for the line between professionalism and friendship to blur.One story still sticks with me: a fundraiser got so close to a donor, she couldn’t bring herself to ask for support. The result? The mission lost out.Here’s the truth: 70% of donors say their relationship with the fundraiser influences their giving decisions. But when things get too personal, it can lead to guilt, hesitation, and even burnout. I’ve been there—and I know many of you have, too.So, where should we draw the line? How do we build trust and connection—without sacrificing our mission or our own well-being?If you’ve ever wrestled with these questions, you’re not alone. I just dropped a new episode of The Intentional Fundraiser podcast diving deep into this very topic. I share real stories, practical strategies, and tools you can use to keep your donor relationships professional and impactful.Curious how to protect your role, your donors, and your organization—without losing your heart?Listen to the latest episode and share it with your team. Let’s start a conversation that every nonprofit leader needs to have.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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108
Bold Fundraising During Tumultuous Times
Donor hesitation is NOT your cue to retreat.I’ve seen firsthand how economic storms can freeze even the boldest fundraisers—but I’ve also watched organizations thrive by leaning in, not pulling back. In my latest episode, I share real stories, actionable strategies, and a few hard-won lessons to help you fundraise with confidence—even when the ground feels shaky.What’s your go-to move when uncertainty hits—do you wait it out or double down with intention?Listen in to this episode, share it with your team, and let’s stay bold, stay connected, and stay intentional.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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107
Ten Toes Down: Building Bold, Inclusive Philanthropy in Uncertain Times
Have you ever felt like your organization is stuck in the same old fundraising routines, even as the world around us demands more courage and authenticity? I’ve been there too. That’s why my recent conversation with the brilliant Maia McGill hit home—her story of moving from “checking the DEI box” to building truly inclusive philanthropy is both eye-opening and deeply relatable. Maia’s journey reminded me of the power (and the risk) of standing “ten toes down” for equity, even when it’s uncomfortable. She doesn’t sugarcoat the challenges—she’s seen organizations retreat or “scrub” their DEI commitments out of fear. But she also shares how real change happens: by centering the voices that matter, budgeting for inclusion, and refusing to let fear drive our decisions.What would it look like if your board meetings and donor relationships reflected the full diversity and lived experiences of your community? 🤔If you’re ready to reimagine what’s possible in your fundraising—and want practical, honest advice from someone who’s walked the walk—listen to this episode and share it with your colleagues. Let’s build a future for philanthropy that’s bold, inclusive, and transformational.Guest: Maia McGill, Founder, Inclusive Philanthropy Institute / CEO, Maia McGill Consulting / Advocate for Marginalized Communities / Faculty, Modern Institute for Charitable GivingResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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106
The Slow Fundraising Movement: Depth Over Speed
In this episode of the Intentional Fundraiser podcast, I had the pleasure of sitting down with David Kravinchuk to talk about why philanthropy is so important for everyone. We also chatted about the upcoming Western Canada Fundraising Conference, and I loved hearing David describe what makes it so unique—from its warm, intimate community feel to the practical, hands-on sessions attendees can look forward to.David introduced me to the idea of the "slow fundraising movement," which is inspired by the slow food movement. He explained how taking time to build deeper relationships and communicate thoughtfully with donors can really transform our fundraising efforts. As we talked, we explored how the world of fundraising is evolving, and why it’s so crucial to focus on building lasting, meaningful connections with donors instead of just chasing numbers.We also discussed the impact of community-driven fundraising and why embracing a more intentional approach—one that includes self-care and prioritizes genuine relationships—can make such a difference. It was such an inspiring conversation, and I hope it encourages you to slow down, connect more deeply, and truly appreciate the people who make our work possible.Guest: David Kravinchuk, Philanthropy Firebrand, The Common Good fundraising agencyResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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105
Transforming Donor Relationships with Data-Driven Moves Management
Have you ever felt like you’re juggling donor relationships in the dark, hoping you don’t drop the ball? In this week’s episode, I share how a data-driven moves management process turned my fundraising chaos into clarity—and how one missed thank-you nearly cost us a loyal donor. You’ll hear real stories, practical tips, and a few fun surprises that will make you rethink how you engage your top supporters.What if you could use data to make every donor feel like your only donor? 🤔 Listen now and share this episode with your colleagues who are ready to transform their fundraising game!Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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104
Transforming Major Gifts: How ModernICG Is Shaping the Future of Fundraising
I’ve got some BIG news to share — something that could change the way you think about major gift fundraising! After 30 years in this field, I’ve seen our world shift in ways we never imagined: donor expectations are evolving, technology is accelerating, and the challenges we face are more complex than ever. Imagine standing at the intersection of legacy and innovation, where the wisdom of fundraising giants meets the energy of the future. What if you could access the very best in major gift fundraising education, not just from your city or state, but from anywhere in the world?Well, that future is here.If you’re ready to reimagine what’s possible for your organization, don’t miss this edition of Scaling Major Gifts.👉 Listen in, get inspired, and please share it with your colleagues who are ready to lead the future of major gift fundraising! 💡Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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103
Beyond the Thank-You: Transforming Major Donors into Lifelong Partners
Have you ever wondered why some major donors become lifelong champions while others quietly slip away? After nearly three decades in fundraising, I’ve learned that the answer lies in how we steward those relationships-not just with a thank-you, but with genuine, ongoing care.In this episode, I’ll share the real-life story of how one intentional stewardship journey turned a surprise $25,000 gift into a $250,000 legacy commitment. You’ll hear the strategies, the stumbles, and the simple shifts that made all the difference. Are you making your major donors feel truly seen, heard, and valued? Or are you missing opportunities to deepen those critical partnerships?Tune in to discover practical tips, timely trends, and tools you can use right now to retain and grow your most important supporters. And if this episode resonates, please share it with your fellow fundraisers-let’s raise the bar for donor care together! Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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102
Overcoming the Top 7 Major Gift Fundraising Hurdles
Are major gifts feeling out of reach? Here's how to tackle the toughest major gift fundraising challenges! 🚀Feeling like you’re chasing ghosts instead of donors? I know that struggle all too well. After nearly 30 years in fundraising, I’ve seen firsthand how major gift officers, development directors, executive directors, and board members pour heart and soul into donor outreach—only to hit walls of silence, “ghosting,” and stalled relationships.But here’s the good news: you don’t have to stay stuck. In my latest episode of The Intentional Fundraiser podcast, I share real stories and proven strategies that helped one organization boost major donor revenue by over 453%. From overcoming the fear of the ask to leveraging technology that actually frees up your time, I walk you through practical steps you can implement right away.Imagine what your nonprofit could achieve with a thriving major gift program. What’s the one challenge holding you back from transformational fundraising success? 🤔Tune in to this episode for actionable insights, a few laughs, and a whole lot of encouragement. If you find it helpful, please share it with your team and fellow changemakers—because together, we can transform the world, one intentional gift at a time.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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101
Intentional Storytelling: Empowering Patients, Inspiring Donors
Have you ever felt the goosebumps when a grateful patient shares how your organization changed their life? 💙 Those stories don’t just move us—they move mountains for our missions. But inviting patients and families to share their journeys? That’s a delicate dance between inspiration and sensitivity.In this week’s episode of The Intentional Fundraiser podcast, I open up about what I’ve learned (sometimes the hard way!) after nearly 30 years in major gifts and nonprofit leadership. I’ll share real-world stories, practical strategies, and a few “aha!” moments about how to honor patient voices, protect privacy, and turn gratitude into lasting impact.Here’s my question for you: How do you invite authentic stories without ever making someone feel like a fundraising tool? 🤔If you’re a major gift officer, development director, executive director, or board member who wants to fundraise with heart—and results—this episode is for you. 🎧 Tune in, share it with your team, and let’s create a culture of storytelling that transforms communities.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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100
Be Courageous: Insights from AFP Global Chair Roger Ali
Have you ever felt the weight of navigating donor relationships, balancing mission integrity, and leading with courage in the nonprofit sector? I know I have. It’s not always easy, but conversations like the one I had with Roger Ali, AFP Global Board Chair, remind me why we do this work. 🌟Roger’s journey from a Chamberlain Scholar to a global leader is nothing short of inspiring. He shared powerful lessons about standing firm in your values—even when it’s hard—and embracing collaboration to create richer outcomes. His mantra? “Be courageous. We can do this together.” 💪We also explored exciting trends shaping the sector, including AFP’s strategic priorities and the must-attend ICON conference. But here’s my question for you: How can we, as nonprofit leaders, show courage in the face of challenges while staying true to our mission? 🤔👉 Dive into this episode for actionable insights and inspiration.Let’s elevate our work together! 🎧 Share this post with your colleagues and join the conversation.Guest: Roger Ali, MBA, C.Dir., CFRE, AFP Global Board ChairResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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99
The Power of a Team-First Culture in Major Gift Success
Have you ever seen two fundraisers accidentally approach the same donor with conflicting proposals? I have—and let me tell you, it wasn’t pretty. 😬 It’s a moment I’ll never forget because it taught me one of the most important lessons in my career: fundraising isn’t a solo sport.In this week’s episode of The Intentional Fundraiser, I’m sharing how embracing a team-first culture can transform your major gifts program. 💡 From personal stories (like that donor mix-up) to actionable strategies, we’ll explore how collaboration can lead to bigger gifts, happier teams, and more engaged donors.Here’s a question for you: Is your team working together—or just working in the same office? 🤔 If there’s room for improvement (and let’s be honest, there always is), this episode is for you.🎧 Tune in now to learn how to break down silos, build trust, and celebrate team wins that make a real impact. And don’t forget to share this episode with your colleagues—because great fundraising starts with great teamwork!Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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98
From Burnout to Balance: Lessons from Kishshana Palmer
Is your work running you instead of the other way around? Here's how to break free from the busyness trap...I’ve certainly been there, and so has Kishshana Palmer, the powerhouse author of Busy is a Four-Letter Word. In our recent conversation on The Intentional Fundraiser podcast, Kishshana shared stories that hit home—like the moment her daughter told her, “You don’t have to monetize everything you’re good at.” 💡 That was her wake-up call to rethink how she approached work and life.This episode dives deep into overcoming “martyritis” (yes, it’s a thing!), achieving more by doing less, and leading high-performing teams without burnout. Kishshana’s five-step Rethink Method will challenge you to pause, assess, and prioritize wellness—for yourself and your team. 🌟So, here’s my question to you:Are you ready to reclaim your time and purpose while still making an impact? If yes, grab a coffee (or tea ☕️), listen to this inspiring episode, and let’s redefine productivity together.🎧 Listen now and share this with fellow nonprofit leaders who need to hear it! Let’s start a movement for intentional leadership. 💬Guest: Kishshana Palmer, CEO, ManageMint, Inc.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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97
Navigating Stakeholder Expectations and Building Sustainable Fundraising Strategies
Feeling pressure to hit fundraising goals while trying to build lasting donor relationships?I’ve been there too. It’s like walking a tightrope—balancing board expectations, donor engagement, and strategic goals without losing sight of your nonprofit’s mission. 🎯In my recent conversation with Cherian Koshy on #TheIntentionalFundraiserPodcast, we dove into the heart of these challenges. Cherian shared game-changing insights on how curiosity can transform stakeholder relationships, why ROI isn’t just about numbers, and how technology can empower us to focus on what really matters—human connection. 💡So, let me ask you: Are you ready to rethink how you measure success and create sustainable growth in your organization? If so, this episode is for you. 🎙️👉 Tune in now and discover strategies that will inspire your work and strengthen your impact. Let’s navigate this journey together! 🌟Guest: Cherian Koshy, Vice President of Product Strategy, KindsightResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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96
What Separates Great Nonprofits from Those that Struggle
Feeling ike your #nonprofit is stuck in a cycle of “just getting by”? In my recent conversation with Alan Clayton, author of Great Fundraising Organizations: Why and How the World's Best Charities Excel at Raising Money, we explored what separates great fundraising organizations from those that struggle. Spoiler alert: it’s not just about having a great mission or a big budget—it’s about intentionality, leadership, and alignment.Alan shared stories that gave me goosebumps, like how St. Labre Indian School found its true purpose and unlocked transformational growth. He also revealed why donors don’t give to organizations—they give to solve problems—and how understanding this simple truth can change everything.We discussed that one of the biggest challenges nonprofits face is balancing immediate fundraising needs with long-term sustainability. What's Alan's advice? 👉 Tune in for his answer!Guest: Alan Clayton, CEO at Revolutionise International, International Consultant, AuthorResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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95
Leveraging Digital Strategies for Major Gift Cultivation
Leveraging Digital Strategies for Major Gift CultivationHow do you make a major donor feel truly connected... without ever meeting face-to-face? 💻🤝In this episode, I'm taking you on a journey through the digital frontier of fundraising. I remember a donor who used to frame my handwritten notes? Now she's all about personalized video updates! It's a brave new world out there, folks, and I'm here to guide you through it.From virtual events that feel intimate to social media strategies that deepen relationships, I'm sharing all my secrets. But here's the burning question: Can digital tools really replace the warmth of a handshake? 🤔Tune in to discover how I helped one nonprofit boost major gift revenue by 22% using these exact strategies! 👉 Listen in now. #TheIntentionalFundraiserPodcast #DigitalFundraising #MajorGifts #NonprofitInnovation #DonorRelationshipsResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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94
Supercharge Your Capital Campaign with Challenge Gifts
Imagine a small arts org, struggling to hit their targets. Then BAM! 💥 A $100k challenge gift comes in, and suddenly we're not just meeting goals - we're smashing them!Want to know how we turned that mountain into a molehill? 🏔️➡️🐜I'm spilling all the tea on challenge gifts - the fundraising superpower you didn't know you needed. 🦸♀️💰Ready to transform your next campaign from "meh" to "AMAZING"? 🎉👉 Listen now.#TheIntentionalFundraiser #NonprofitSuccess #ChallengeGifts #CapitalCampaignResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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93
Your Roadmap to Major Gift Success
In my latest episode of The Intentional Fundraiser podcast, I talk about building a major gift program that can transform your nonprofit's financial landscape. 🍵💰Picture this: You're standing at the base of a mountain, your organization's most ambitious goals looming at the peak. Seems impossible to reach, right? Wrong! I'll show you how to build a bridge that'll take you straight to the top. 🏔️🌉Here's the million-dollar question (pun intended 😉): What could your nonprofit achieve if you had a thriving major gift program?Ready to find out? Tune in to my latest episode. And share it with your team and colleagues – they'll love you for it! 💖#TheIntentionalFundraiserPodcast #MajorGifts #MajorDonor #NonprofitFundraising #DonorRelations #NonprofitLeadership Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
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ABOUT THIS SHOW
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraisin
HOSTED BY
Tammy Zonker
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