The Marketing Voicenote

Send us Fan MailIf your marketing feels forced right now, your content isn’t landing, or everything feels a bit heavy… this is probably the part you need to focus on first.Not better hooks.Not more content.Not posting more.Your energy in.In this episode, I’m talking about why your marketing is always a reflection of what’s going on underneath it, and why rest, nourishment, boundaries, and actually giving yourself space matters more than most people realise.Because you can’t expect clear, magnetic marketing from a burnt out brain.I also talk about one thing that has genuinely changed the game for me recently — my Lockd Pod. It’s helped me properly switch off, be more present, and stop constantly reaching for my phone every five seconds.If you want one, I’ve got a discount code:GEMMA10https://trylockd.com/If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIn this episode, I’m sharing what happened when Jen and I launched an event… and nobody bought.At first glance, it looked like a failure.But when we went to the venue anyway, everything changed.We got clear. We got inspired. We got aligned with what we actually wanted to create — and the next version of the event feels bigger, stronger and so much more exciting.This episode is about why marketing is never just strategy.Marketing is energy.If your content feels flat, your sales feel hard, or nothing seems to be landing right now… it might not be your offer.It might be your energy behind it.Inside this episode I talk about:Why our first event didn’t landWhat changed when we stopped forcing itWhy alignment matters in businessHow your energy affects your marketingWhat we’re creating next: MAIN EVENTIf you’ve ever felt like something isn’t working, this one is for you.Join the MAIN EVENT Waitlist https://gemmaclifton.com/main-event?fbclid=PAZnRzaARe5ulleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaco_A0_-6IH4tFfBfcO1PLMPZ6RlYMzpyeSRbKfvaZEEckj2B15GN3o9gPHkg_aem_RCU-DkdzFp2CsQVYibp5dwIf you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIn this episode, I’m taking you behind the scenes of how I helped wellness brand Onyx generate £19,000 in sales over one Bank Holiday anniversary weekend through email marketing, without pushy tactics, spammy discounts or shouting at their audience.I break down the exact strategy we used, including:• Why we didn’t start with sales emails • How trust-building content increased engagement • The power of brand tone and audience clarity • How lifestyle-led emails primed customers to buy • Why open rates and click-through rates matter more than vanity metrics • The role of automations and flows in driving consistent revenue • How thoughtful campaigns can outperform aggressive sellingIf you’re a founder, freelancer or marketer wanting to turn email into a revenue channel that actually feels good, this episode will give you practical ideas you can apply straight away.You can find me at: www.gemmaclifton.co.uk www.instagram.com/gemmacliftonmarketingJoin the waitlist for The Marketing Collective: https://gemmaclifton.com/marketing-collective-wait-6630Or get in touch if you’d like 1:1 support with your marketing strategy, email marketing or brand growth.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIf you’re using AI to create your content… this is your reminder to pause.Because there’s a big difference between using AI to enhance your marketing and using it to replace your thinking.And most people don’t realise when they’ve crossed that line.In this voice note, I’m sharing how I actually use AI in my marketing, not to create content for me, but to refine, sharpen, and elevate what’s already there.Because your best content doesn’t come from a tool.It comes from you.And when you rely too heavily on AI, you slowly lose the ability to think, create, and communicate in a way that actually connects.If your content has started to feel flat, forced, or like it could belong to anyone… this is probably why.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailThis episode dives into another Visibility Call — this time with a personal trainer and gym owner who felt overwhelmed and unclear about her marketing. We explored how to make her messaging clearer, revive her engaged community using data she already has, and create a super-simple marketing plan she can actually stick to (plus how to outsource smartly). Mentioned: Masterclass link — where I break down everything I’ve learned from the Visibility Calls.If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIn this episode, I share what came up during a recent Visibility Call with a yoga teacher who wanted to market her offers without feeling “salesy.” We created a plan to help her show up authentically, talk about herself and her personal brand, and attract more of the right people through clearer messaging.Listen for practical ways to make your content feel natural, not forced. Mentioned: Masterclass link — where I break down everything I’ve learned from the Visibility Calls.If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailMarketing advice is everywhere.Strategies, content ideas, formulas for what to post.But honestly… most business owners don’t struggle because they don’t know enough.They struggle because marketing requires self-leadership.Leading yourself to show up.Leading yourself to stay visible.Leading yourself to keep going even when the results aren’t immediate.That’s what I talk about in this week’s podcast episode.Because the shift most business owners need isn’t another marketing tactic — it’s building the habit of marketing.Which is exactly why I created The Marketing Collective A space for business owners who are already showing up in their marketing but want it to feel clearer, more consistent, and actually start attracting the right clients.If you want to stop overthinking your marketing and start implementing it, the Collective is where we do that.Listen to the episode and let me know what resonatesYou can find me at www.instagram.com/gemmacliftonmarketingIf you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIn today’s episode, I’m walking you through the exact content system I use — and teach — to keep your marketing running smoothly, simply, and without burning out: the Blog-First Approach.If you ever feel like you’re posting randomly, overthinking captions, or constantly starting from scratch… this is going to feel like a big exhale.Inside the episode, we cover:Why most wellness business owners are wasting time creating content in isolation The power of choosing ONE topic and letting it do the heavy liftingHow a single blog post can naturally turn into:your weekly email2–4 social postsReels, stories & engagement promptswebsite SEO boostersPinterest content Why this approach helps you stay consistent — even when life is full How to create more depth and trust through long-form content How this system makes your marketing clearer, calmer, and more youIt’s simple, strategic, and genuinely sustainable — especially if you’re juggling family life, clients, and trying to grow a business without working 24/7If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love...If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailA more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary).It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing.If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love..If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailLet’s talk energy. In this episode, I explain why relying purely on “energy” isn’t enough for a sustainable marketing plan — even though wellness business owners love the concept. I break down what’s missing and how to build something that actually lasts.For anyone who’s tired of the feast-or-famine energy cycle in business.If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailEmail marketing gets a bad rep — but in this episode, I break down what it truly is and why it deserves a place in your wellness business. I tackle the common mindset blocks (“I don’t want to be annoying!”) and show you how to link social media and email together to simplify your marketing.Think of this as your permission slip to start (or restart) your email list.If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailThis episode explores our craving for real human connection in a world that’s increasingly automated. I share a personal story about trying to book my son’s swimming lessons — and how that experience revealed what people really want from businesses now. It’s a reminder that no AI tool can replace authenticity and genuine care.If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailHere, I unpack what marketing strategy really means — and why it often feels so uncomfortable for wellness business owners. I explain how to create a wider plan and framework that still feels flexible, human, and aligned. It’s not about rigidity; it’s about seeing your marketing as a journey and long-term adventure.A mindset-shifting episode for anyone who wants strategy to feel soulful, not stiff.If you have any questions or want to come say hi, you can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukI'm all about helping business owners in the health and wellness space with their marketing so it brings in real results in less time, giving them more time make a bigger impact and do the things they love.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailShould you be on TikTok? Email? Threads? Podcasting? In this episode, I’ll help you cut through the noise and choose platforms that actually work for you, your business, and your energy. We’ll chat about alignment, consistency, and where your audience is already hanging out.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailEver sat staring at your screen thinking, “I’ve got nothing left to say”? This episode is your content cure. We’ll go into how to find content gold from your everyday life, the questions your clients are already asking, and how to create an ideas bank that keeps your content flowing, without burning out or sounding like everyone else online.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailLet’s make one piece of content do the heavy lifting. If you’re tired of creating from scratch every week, this episode will show you how to turn one idea into ten across platforms—without it feeling repetitive or rigid. Work smarter, not harder. That’s the vibe.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailYour job is to show up for your clients, but who’s helping you show up for yourself? If marketing is stealing your energy, this episode will help you reclaim your time, simplify your systems, and get your marketing working in the background… so you can focus on what you love. Think: less chaos, more calm.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility https://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailClient retention is so key and such an important factor when trying to build a fitness brand or a sports facility or a gym or anything like that. So trying to increase that is really, really crucial to many business owners. But how do we do that effectively? And the key way to do that is with the onboarding client experience and sort of making sure that your client journey or your customer journey is really enhanced to make that happen.If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailMarketing isn’t a one-hit wonder it’s your reputation, your rhythm, and your results over time. In this episode, I’ll share how to shift out of that frantic “what should I post today?” energy into a sustainable long-term mindset that builds trust, confidence, and actual growth. Spoiler: consistency beats viral every time.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailLet’s break it down. No jargon, no overwhelm, just the core pieces every wellness or fitness biz needs to create a marketing strategy that’s clear, intentional, and yours. We’ll talk about your goals, offers, audience, and the 3 key questions your content should always answer.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIf you’re only marketing to “get more clients,” you’re missing the full picture. This episode explores the entire customer journey from stranger to superfans and how your marketing can guide them at each step. This is where strategy meets connection, and where your audience really starts to trust you.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility LINKhttps://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIf you don’t fully know your people, your content won’t land. In this episode, I walk you through how to understand your audience on a deeper level—their challenges, desires, and language—so you can stop guessing and start creating content that clicks. It’s less about guessing, more about listening.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility:  https://gemmaclifton.com/boundlessvisibility-6775If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailLet’s be honest, shame-based marketing has had its moment in the fitness world… and it’s not cute anymore.In this episode, I’m unpacking why guilt, fear, and “no excuses” messaging might get clicks—but they don’t build trust or long-term client loyalty. And if you’re a coach or fitness professional who genuinely wants to help people change, there’s a better way.We’ll talk about:• Why shame tactics are outdated (and often harmful)• What positive emotional marketing looks like in real life• How to create content that connects, inspires, and builds confidence• How to be the representation your clients need—without the pressure•If you want to lead with care, clarity, and conviction—and build a brand that feels as strong as the people you train—this one’s for you.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775 If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailOutsourcing your marketing can be a game-changer, but only if you do it right.In this episode, I’m breaking down the real talk no one tells you before you hand your strategy over to someone else. If you've ever hired help and still felt stuck, confused, or like you're not actually getting results... you are not alone.Here’s what we’ll dive into:• Why outsourcing isn’t just about saving time (and what it should be about)• The biggest mistakes wellness pros make when hiring support• How to stay in your power and still get expert help• What needs to be clear before you bring someone in• How to create a system that’s easy to hand off (without it being a hot mess)You’ll leave this episode knowing how to delegate with more clarity, keep your brand voice strong, and finally start seeing a return on your investment, without needing to micro-manage everything.Let’s get your marketing working harder, so you don’t have to.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775 If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630

Send us Fan MailIf you’re someone who shows up for your workouts, makes time for your breathwork, or blends your smoothies with intention… but your marketing still feels chaotic or inconsistent—this one’s for you.Because your marketing deserves the same rhythm, care, and mindset you bring to your wellness routine.In this episode, I’m chatting about:• Why structure doesn't have to mean rigidity (and how to make your content flow)• The link between consistency in wellness and in marketing• How to build a marketing routine that works with your energy, not against it• Why it’s OK if it doesn’t look like everyone else’s strategyWhether you’re posting between classes, writing emails with a toddler on your hip, or trying to plan content around a million other things—this episode will help you bring more ease, clarity, and joy to your marketing… without the burnout.Let’s make marketing feel more like your morning yoga than your Monday to-do list.You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.ukIf you are at the point where you are fed up of feeling chaotic with your marketing, and would love to have clarity around what to say and drive real results, join my programme Boundless Visibility: https://gemmaclifton.com/boundlessvisibility-6775 If you want support with your marketing from a real person (not AI), you can find me here:Instagram: https://instagram.com/gemmacliftonmarketingJoin the waitlist for The Collective (opening soon): https://gemmaclifton.com/marketing-collective-wait-6630