The Norris Group Real Estate Radio Show and Podcast

PODCAST · business

The Norris Group Real Estate Radio Show and Podcast

The award-winning Norris Group Real Estate Radio Show is hosted by author, California real estate investor, hard money lender, and educator, Bruce Norris. From real estate regulation, legislation, and economics to war stories, local investment pros, and tricks of the investor trade, this is your no-nonsense connection to what's happening in the real estate investing world today. Guests include Peter Schiff, the FBI, Fannie Mae, Freddie Mac, the Appraisal Institute, the National Association of Realtors, the Mortgage Bankers Association, as well as nationally renowned economists and authors.

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    The AI Tsunami: How Investors Can Win Big in Real Estate with Buddy Rushing Part 2 #958

    In Part 2 of this episode, Joey Romero continues the conversation with Buddy Rushing, Founder & CEO of White Feather AI, to explore how artificial intelligence is rapidly transforming real estate investing, business operations, and the future of entrepreneurship. Buddy shares how AI-powered systems, virtual employees, and automation tools are helping investors and business owners operate faster, smarter, and more efficiently in a rapidly changing world.The conversation dives into AI agents, workforce disruption, robotics, automation, and why early AI adopters may gain a massive advantage while others risk falling behind. Joey and Buddy also discuss how AI is accelerating breakthroughs in healthcare, longevity research, and data analysis, along with real estate opportunities connected to AI infrastructure, robotics, and emerging technologies. They also preview the upcoming Tsunami AI & Real Estate Summit and the practical AI strategies attendees will learn and immediately apply to their businesses.Buddy Rushing is the Founder & CEO of White Feather AI and White Feather Investments, leading a network that has helped veterans, first responders, and entrepreneurs acquire billions in real estate assets. He is also the co-founder of AI or Die and co-author of The Science of Getting Rich in the Age of AI, combining wealth-building strategies with cutting-edge technology to help others create freedom and lasting impact.In this episode:Buddy Rushing explains how AI agents and AI-powered virtual employees are transforming businesses and real estate investing.Discussion on how AI tools can automate marketing, customer service, lead generation, and business operations.Buddy shares how his AI assistant “Maverick” helped launch a profitable AI integration business.Why AI adoption is becoming essential for investors, entrepreneurs, brokers, and real estate professionals.Insights into the growing impact of AI on jobs, layoffs, and the future workforce.Joey and Buddy discuss how AI is accelerating breakthroughs in healthcare, longevity research, and genetic therapies.Why AI advancement is happening exponentially and how quickly technology is evolving.Real estate opportunities connected to AI infrastructure, robotics, and automation.Discussion about humanoid robots, 3D printing, and how future technologies may reshape housing and construction.How AI-powered systems can help investors analyze markets, identify opportunities, and automate campaigns faster.Why early AI adopters may gain a major competitive advantage while others risk falling behind.The importance of surrounding yourself with AI-focused communities, investors, and entrepreneurs.Preview of the Tsunami AI & Real Estate Summit and how attendees will learn practical AI strategies they can immediately apply to their businesses.Why AI is not just a passing trend, but a major shift that will permanently change business, investing, and society.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.Video Link Radio Show

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    The AI Tsunami: How Investors Can Win Big in Real Estate with Buddy Rushing Part 1 #957

    In this episode, Joey Romero sits down with Buddy Rushing, Founder & CEO of White Feather AI, to explore how artificial intelligence is transforming real estate investing and creating new paths to financial freedom. Buddy shares his inspiring journey from serving 16 years as a Marine Officer and aerospace engineer to becoming a successful real estate investor, entrepreneur, and AI innovator — a path that began after reading Rich Dad Poor Dad while deployed in Afghanistan.The conversation dives into Buddy’s transition from White Feather Investments to White Feather AI, why the “AI window” is closing, and how investors, agents, and entrepreneurs can stay ahead in a rapidly changing market. They also discuss real estate opportunities tied to AI infrastructure, data centers, and the upcoming Tsunami AI & Real Estate Summit.Buddy Rushing is the Founder & CEO of White Feather AI and White Feather Investments, leading a network that has helped veterans, first responders, and entrepreneurs acquire billions in real estate assets. He is also the co-founder of AI or Die and co-author of The Science of Getting Rich in the Age of AI, combining wealth-building strategies with cutting-edge technology to help others create freedom and lasting impactIn this episode:Buddy Rushing shares his origin story from Marine Officer to real estate investor and AI entrepreneur.How Rich Dad Poor Dad changed Buddy’s life while serving in Afghanistan.Why White Feather evolved from a real estate company into an AI-first business.The meaning behind the White Feather name and the mission to support veterans and first responders.Why AI is becoming essential for real estate investors, agents, and business owners.The reality that AI will not replace you — but someone using AI might.Discussion on how up to 50% of agents and service providers may struggle to survive without adopting AI.Why the “AI window” is closing and why early adopters have a major advantage.Real estate opportunities tied to AI infrastructure, data centers, and billion-dollar developments.Buddy’s “Real Estate Goldmine” strategy tied to the Hyperion data center project.How AI can improve efficiency, reduce costs, and automate repetitive tasks.The role of AI in helping investors analyze markets, identify opportunities, and scale faster.Insights into the upcoming Tsunami AI & Real Estate Summit and the value attendees will gain.How AI is reshaping the future of investing, entrepreneurship, and financial freedom.Why collaboration and community create long-term success in real estate and business.Buddy’s mission to help veterans and first responders achieve true freedom through investing and technology.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    The New Reality of Market Cycles & Lending Strategy with Gil Figueroa Part 2 #956

    In this episode, Bruce Norris continues his conversation with Gil Figueroa, diving deep into the forces shaping interest rates and the broader economy. They explore how market psychology, global events, and government policy intersect to influence financial markets. Gil shares his perspective on using technical analysis, including Elliott Wave theory, to forecast trends across asset classes like treasuries, stocks, and Bitcoin. The discussion also touches on major macroeconomic challenges such as stagflation, rising national debt, and the limits of Federal Reserve policy. Additionally, they examine the disruptive impact of artificial intelligence on employment and how these shifts could reshape real estate demand, particularly in office spaces and emerging sectors like data centers.Gil Figueroa is the President of First Commercial Capital, where he specializes in the origination, underwriting, and closing of multifamily and commercial real estate loans. With over three decades of experience as a licensed real estate broker since 1993, Gil brings deep expertise in apartment lending, commercial real estate finance, and complex loan structuring. He also works closely with high-net-worth clients as a financial analyst and wealth strategist, helping align real estate investments with long-term financial and retirement goals. In addition, Gil is a seasoned speaker with extensive experience presenting at industry conferences and wealth seminars, known for delivering clear, practical insights to investors and professionals.In this episode:Continuation of Bruce Norris’ conversation with Gil Figueroa on market trends and forecasting.Gil explains what determines interest rates, emphasizing supply, demand, fear, and greed.Discussion on using Elliott Wave analysis and proprietary formulas to predict markets.Bruce and Gil reflect on past market cycles, including the 2006–2008 housing downturn.Insights into stagflation, inflation, and the Federal Reserve’s limitations due to national debt.How global factors like war, oil prices, and currency dominance impact interest rates.The potential shift away from U.S. dollar dominance and implications for the economy.Discussion on Bitcoin trends and its divergence from traditional markets.The growing impact of AI on unemployment and economic stability.How rising unemployment could influence future interest rates and housing affordability.Concerns about declining demand if automation reduces the workforce.Real estate outlook: challenges in office space and opportunities in data centers.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    The New Reality of Market Cycles & Lending Strategy with Gil Figueroa Part 1 #955

    In this episode of The Norris Group Real Estate Podcast, Bruce Norris sits down with Gil Figueroa, President of First Commercial Capital, for Part 1 of a deep dive into commercial real estate, market cycles, and lending strategy in today’s higher-rate environment. Gil breaks down how interest rates, the 10-year Treasury, cap rates, and investor psychology all interact to influence real estate valuations and decision-making. The discussion also explores lessons from the 2007–2008 financial crisis, the risks of loose underwriting, and why disciplined lending standards are critical in navigating today’s market. Together, they examine how affordability pressures, refinancing challenges, and lender behavior are shaping both risks and opportunities across commercial real estate.Gil Figueroa is the President of First Commercial Capital, where he specializes in the origination, underwriting, and closing of multifamily and commercial real estate loans. With over three decades of experience as a licensed real estate broker since 1993, Gil brings deep expertise in apartment lending, commercial real estate finance, and complex loan structuring. He also works closely with high-net-worth clients as a financial analyst and wealth strategist, helping align real estate investments with long-term financial and retirement goals. In addition, Gil is a seasoned speaker with extensive experience presenting at industry conferences and wealth seminars, known for delivering clear, practical insights to investors and professionals.In this episode: Bruce welcomes Gil Figueroa, President of First Commercial Capital.  Gil shares his 30+ years of experience in commercial and multifamily lending.  Bruce explains how a unique VA property deal led him to study real estate cycles.  Why interest rates alone don’t determine housing prices.  How the 10-year Treasury helps forecast market direction.  The role of human behavior (fear and greed) in market cycles.  Gil discusses Elliott Wave analysis and its impact on his forecasting.  Lessons from the 2007–2008 housing crash and risky lending practices.  Why Gil exited residential lending and shifted to commercial real estate.  Key differences between residential and commercial loan structures.  How rising interest rates impact cap rates and property valuations.  Why affordability is shaping today’s real estate market.  The “lock-in effect” of low mortgage rates on homeowners.  Overview of commercial loan types and refinancing challenges.  Why some investors avoided long-term fixed loans before rates increased.  The “extend and pretend” strategy lenders are using today.  Emerging distressed opportunities in select real estate markets. The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    Is Florida Right for You? | Florida Real Estate Bootcamp 2026 #954

    In this episode of The Norris Group Real Estate Podcast, Joey Romero is joined by Craig Evans, CEO of The Norris Group, and Douglas Brooke Homes for an in-depth discussion on the upcoming Florida Bootcamp and the current state of the Florida real estate market. The conversation covers key macro trends driving migration into Florida, including domestic vs. international population shifts, the long-term outlook for housing demand, and how rising interest rates and insurance changes have reshaped buyer behavior. The team also breaks down their current build-to-rent model, highlighting affordability-driven construction, stable cash flow projections, and why new construction continues to outperform aging rental stock in today’s market.They also dive into the structure of the Florida Bootcamp itself—what attendees can expect over two days, from classroom-style learning and migration data analysis to on-site property tours and one-on-one strategy sessions. The episode emphasizes the Norris Group’s hands-on approach, including vetted land acquisition, funds control protections, and a fully managed construction and leasing process designed to reduce risk for investors.Craig Evans is the CEO of The Norris Group, where he oversees investment strategy, development projects, and investor education initiatives focused on real estate opportunities in high-growth markets like Southwest Florida. Douglas Brooke Holmes is part of the leadership team at The Norris Group, contributing to development oversight, operations, and investor relations. Joey Romero is a host and representative of The Norris Group Podcast, focused on delivering insights from industry leaders and market experts.Learn more about the Florida Real Estate Investing Bootcamp here:https://thenorrisgroup.com/event/florida-real-estate-investing-bootcamp-2026In this episode:Joey introduces the Norris Group Podcast and sets up the discussion on the Florida BootcampOverview of the upcoming Florida Bootcamp and why it is being relaunchedBreakdown of Florida migration trends: domestic slowdown vs. continued international inflowsImpact of remote work, hurricanes, insurance shifts, and rising home prices on migration patternsWhy Florida’s population continues to grow despite a “migration boom slowdown”How migration is driving long-term rental demand in the stateIntroduction to the “1515 model” build-to-rent strategyBreakdown of project costs, land acquisition, construction pricing, and rental assumptionsExpected cash flow, NOI, and cap rate (~5.12%) and why appreciation is treated as upside onlyDiscussion of affordability as the core strategy shift in today’s marketWhy new construction reduces risk (no rehab, no inherited tenants, predictable costs)Comparison of Florida investment model vs. BRRRR strategyRole of funds control, insurance partners, and vetted land acquisitionOverview of build timelines: permitting (~45–65 days after process starts) and construction (~7 months after permit in conservative estimates)Rental absorption expectations (typically 30–60 days when priced correctly)Bootcamp structure: classroom education, field tours of build sites, and one-on-one investor meetingsWho this strategy is for: active investors, W-2 professionals, and 1031 exchange participantsPricing, discounts for spouses/partners, and rebate option for investors who buildQ&A discussion covering insurance stability, permitting timelines, ADUs, lot types, and competitionFinal thoughts on Florida wealth migration, economic growth drivers, and long-term demand outlookThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information

  6. 285

    Mastering Real Estate Growth and Client Success with Sarah Ayala Part 2 #953

    In this episode, Joey Romero continues his conversation with Sarah Ayala of Tower Agency, diving into her approach to mentorship, team building, and navigating today’s unpredictable real estate market. Sarah shares how she developed an 8-week mentorship program designed to equip new agents with the mindset, systems, and lead generation strategies needed for long-term success. She also discusses the importance of vulnerability, consistency on social media, and finding balance while managing both personal production and leadership responsibilities. With insights on today’s “emotional market,” this episode offers valuable guidance for agents, buyers, and investors looking to adapt and thrive.Sarah Ayala is a Broker Associate and Director of Talent and Growth at Tower Agency. Since entering the real estate industry in 2015, she has specialized in helping first-time home buyers and sellers achieve their goals with confidence and care. Sarah holds a California Broker’s License—the highest credential in the state—and a Bachelor of Business Administration from California State University. She is dedicated to guiding clients through one of the most significant decisions of their lives, providing clarity, professionalism, and personalized support every step of the way.In this episode: Joey welcomes back Sarah Ayala, Broker Associate with Tower Agency (Part 2).  Sarah shares the inspiration behind building an 8-week mentorship program for new agents.  Why mindset, goal setting, and time blocking are the foundation of success in real estate.  Proven lead generation strategies—from traditional methods to social media and AI.  How vulnerability and authenticity help attract and retain talent.  Balancing personal production while mentoring and leading a growing team.  Common challenges new agents face, including mindset, consistency, and managing client emotions.  Insights into today’s “emotional” and unpredictable housing market.  Advice for buyers and sellers waiting for the “perfect” opportunity.  Where current opportunities exist, from first-time home buyers to the luxury market.  Top tips for new agents: mentorship, consistency, and focusing on what works.  The importance of community involvement and building genuine connections.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    Mastering Real Estate Growth and Client Success with Sarah Ayala Part 1 #952

    In this episode, Joey Romero sits down with Sarah Ayala of Tower Agency to explore the insights and strategies first-time home buyers, sellers, and real estate investors need to know. From navigating the buying process with confidence to understanding market trends and investment opportunities, Sarah breaks down complex real estate concepts into practical, actionable advice. She also shares how she transitioned into leadership in real estate talent and growth, and why building relationships and trust is key to long-term success in the industry.Sarah Ayala is a Broker Associate and Director of Talent and Growth at Tower Agency. Since entering the real estate industry in 2015, she has specialized in helping first-time home buyers and sellers achieve their goals with confidence and care. Sarah holds a California Broker’s License—the highest credential in the state—and a Bachelor of Business Administration from California State University. She is dedicated to guiding clients through one of the most significant decisions of their lives, providing clarity, professionalism, and personalized support every step of the way.In this episode:-Joey welcomes Sarah Ayala, Broker Associate with Tower Agency.-Sarah shares how her childhood home and family influenced her passion for real estate.-The challenges and lessons from her first year in the industry.-The role of kindness, confidence, and service in every transaction.-How social media, Instagram Stories, and DMs became her main business driver.-Tips for building authentic connections with clients online.-Insights on working with investors and handling distressed properties.-Why providing education, options, and transparency is key to investor relationships.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video Link Radio Show

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    Inside Real Estate Tax Planning with Amanda Han & Matt MacFarland | Part 2 #951

    In Part 2 of The Norris Group Real Estate Podcast, host Joey Romero continues the conversation with Keystone CPA managing partners Amanda Han and Matt MacFarland.They break down powerful tax strategies for real estate investors, explaining why tax planning should be a forward-looking strategy rather than just filing returns. The discussion explores how investors can use deductions, entity structuring, cost segregation, and evolving tax strategies as they scale their portfolios.The guests also discuss the growing role of artificial intelligence in tax research, emphasizing that while AI can assist with research and preparation, investors still need professional expertise to verify information and build personalized strategies. Through real-world success stories, they illustrate how strategic tax planning can dramatically reduce tax liabilities—even for clients with large windfalls or extensive real estate portfolios.Amanda Han and Matthew MacFarland are CPAs and Managing Directors with more than two decades of experience in tax planning and advisory for real estate investors and high-net-worth individuals. Amanda, a UNLV graduate and seasoned real estate investor, is the author of several bestselling tax strategy books and has shared her expertise on platforms including Money Magazine, Google Talks, and CNBC. Matt, who earned his accounting degree from UCLA and a Master’s in Taxation from USC, is the author of The Book on Advanced Tax Strategies for Real Estate Investors and a frequent speaker on real estate tax planning. Together, they help investors build wealth through proactive and strategic tax planning.In This EpisodeWhy tax planning should start before the tax year begins, not when filing returnsHow real estate investors can maximize deductions and overlooked expensesThe right time to consider cost segregation and entity restructuringHow AI tools are changing tax research—and why investors still need expert CPAsStrategies investors can use to scale portfolios while minimizing taxesReal stories of clients paying little to no taxes through strategic planningAdvice on teaching financial literacy and investing to childrenThe mission behind Animals for Armed Forces FoundationThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    Inside Real Estate Tax Planning with Amanda Han & Matt MacFarland | Part 1 #950

    In this episode, Joey Romero sits down with Matt MacFarland and Amanda Han of Keystone CPA to explore the tax strategies real estate investors need to know. From cost segregation and bonus depreciation to real estate professional status and the short-term rental loophole, the conversation breaks down complex tax concepts into practical insights. Matt and Amanda also share how they transitioned into working with real estate investors and why staying ahead of changing tax laws is critical for both CPAs and investors.Amanda Han and Matthew MacFarland are CPAs and Managing Directors with more than two decades of experience in tax planning and advisory for real estate investors and high-net-worth individuals. Amanda, a UNLV graduate and seasoned real estate investor, is the author of several bestselling tax strategy books and has shared her expertise on platforms including Money Magazine, Google Talks, and CNBC. Matt, who earned his accounting degree from UCLA and a Master’s in Taxation from USC, is the author of The Book on Advanced Tax Strategies for Real Estate Investors and a frequent speaker on real estate tax planning. Together, they help investors build wealth through proactive and strategic tax planning.In this episode:Joey welcomes Matt MacFarland and Amanda Han of Keystone CPA.How Keystone CPA helps investors navigate tax strategy and long-term financial planning.The journey from traditional accounting to specializing in real estate investor tax planning.Common tax planning mistakes real estate investors make and how proactive strategies can improve outcomes.Why CPAs must constantly adapt to evolving tax laws and industry changes.How bonus depreciation affects cost segregation strategies for real estate investors.A breakdown of the requirements for qualifying as a real estate professional, including material participation hours.An explanation of the short-term rental loophole and how some investors use it for tax advantages.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    Interest Rates, Debt, and Housing with Christopher Thornberg | Part 2 #949

    In Part 2, Bruce Norris and economist Christopher Thornberg examine interest rates through a historical lens and discuss how inflation, political narratives, and global economics shape today’s market. They also explore the role of artificial intelligence, weighing its potential benefits against societal risks, and emphasize the importance of adapting through education and workforce training. Christopher Thornberg, Ph.D. is a nationally recognized economist and public speaker, best known for accurately forecasting the 2007 housing crash. He is the Founder of Beacon Economics, one of California’s leading economic research firms, and a trusted advisor to governments, businesses, and financial institutions nationwide. Dr. Thornberg is a frequent media commentator and a contributor to major economic outlooks, offering data-driven insights on real estate, labor markets, and economic policy. In this episode:A historical look at interest rates and why another increase could pressure real estate markets.How inflation, politics, and populism influence economic stability.The reality of the U.S. dollar’s global currency status and why it remains the safest refuge for capital.A balanced discussion on artificial intelligence — opportunity versus unintended consequences.Why education and adaptation are critical as technology reshapes the economy.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    Interest Rates, Debt, and Housing with Christopher Thornberg | Part 1 #948

    In Part 1 of this episode, economist Christopher Thornberg joins Bruce Norris to break down the current state of the housing market. They discuss market stability, the impact of low interest rates and refinancing, growing affordability challenges, and why rising federal debt poses long-term economic risks investors should not ignore. Christopher Thornberg, Ph.D. is a nationally recognized economist and public speaker, best known for accurately forecasting the 2007 housing crash. He is the Founder of Beacon Economics, one of California’s leading economic research firms, and a trusted advisor to governments, businesses, and financial institutions nationwide. Dr. Thornberg is a frequent media commentator and a contributor to major economic outlooks, offering data-driven insights on real estate, labor markets, and economic policy. In this episode:Bruce Norris welcomes economist Christopher Thornberg of Beacon Economics.A look at today’s real estate market stability and underlying risks.How low interest rates and refinancing have shaped housing trends.Ongoing challenges facing buyers, sellers, and affordability.Public debt concerns and what they mean for the broader economy.Why federal borrowing may be unsustainable without fiscal reform.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  12. 279

    Real Estate Through Data with Sean O'Toole | Part 3 #947

    In Part 3 of Bruce Norris’ conversation with Sean O’Toole, they explore how autonomous learning and emerging “world models” could reshape artificial intelligence, the true impact of robots on the workforce, and what technologies like 3D-printed housing and blockchain may mean for the future. Sean also explains why AI should be used to amplify human potential — not replace it. Sean OToole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals.Sean got his start with data in Silicon Valley during the dot-com boom. After the dot-com bubble, Sean flipped properties for five years, and with data-informed insights, got out right before the housing bubble burst.Sean launched ForeclosureRadar in early 2007 before anyone had heard of the foreclosure crisis.In 2013, he relaunched ForeclosureRadar as PropertyRadar, a greatly expanded property data and owner information platform serving a broad audience of real estate professionals and property-centric businesses.Today, PropertyRadar remains the go-to platform for data-driven real professionals intent on leveraging comprehensive property data and owner information to grow their business directly.In this episode:How autonomous learning and “world models” could push AI beyond today’s large language models.Why early breakthroughs in AI are already outperforming expectations.The real impact of robots on the workforce — separating hype from reality.Exploring the future of housing through 3D printing and manufactured homes.Sean’s take on Bitcoin, stablecoins, and blockchain technology.Why AI should be seen as a productivity tool, not a replacement for people.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    Real Estate Through Data with Sean O'Toole | Part 2 #946

    In Part 2 of Bruce Norris’ conversation with Sean O’Toole, the discussion expands beyond real estate into the future of energy, leadership, and artificial intelligence. Sean shares why power production, global cooperation, and responsible AI development will play a critical role in shaping the economy — and what investors should pay attention to as technology accelerates. Sean OToole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals.Sean got his start with data in Silicon Valley during the dot-com boom. After the dot-com bubble, Sean flipped properties for five years, and with data-informed insights, got out right before the housing bubble burst.Sean launched ForeclosureRadar in early 2007 before anyone had heard of the foreclosure crisis.In 2013, he relaunched ForeclosureRadar as PropertyRadar, a greatly expanded property data and owner information platform serving a broad audience of real estate professionals and property-centric businesses.Today, PropertyRadar remains the go-to platform for data-driven real professionals intent on leveraging comprehensive property data and owner information to grow their business directly.In this episode:Leadership challenges in scaling reliable and sustainable energy systems.The rapid development of AI and the rise of superintelligence.Why global cooperation is essential to keep advanced AI safe.The growing tension between regulation, innovation, and data privacy.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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    Real Estate Through Data with Sean O'Toole | Part 1 #945

    In this episode, Bruce Norris sits down with Sean O’Toole, CEO & Founder of PropertyRadar, to discuss his journey from data and technology into real estate. Sean shares lessons learned from market cycles, his perspective on AI’s growing role in the industry, and what investors should consider as the market faces potential long-term shifts. Sean OToole is CEO & Founder of PropertyRadar, the property data and owner information platform real estate pros have trusted since 2007 to do billions of dollars in deals.Sean got his start with data in Silicon Valley during the dot-com boom. After the dot-com bubble, Sean flipped properties for five years, and with data-informed insights, got out right before the housing bubble burst.Sean launched ForeclosureRadar in early 2007 before anyone had heard of the foreclosure crisis.In 2013, he relaunched ForeclosureRadar as PropertyRadar, a greatly expanded property data and owner information platform serving a broad audience of real estate professionals and property-centric businesses.Today, PropertyRadar remains the go-to platform for data-driven real professionals intent on leveraging comprehensive property data and owner information to grow their business directly.In this episode:Bruce Norris welcomes Sean O’Toole, CEO & Founder of PropertyRadar.Sean shares his early career path and how his background in data led him into real estate.Lessons learned from navigating challenges as both an investor and entrepreneur.Sean’s outlook on the housing market and the possibility of a long-term correction.How AI and technology are reshaping real estate decision-making.Leadership insights and the importance of strategic planning in uncertain markets.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  15. 276

    Bruce Norris Market Timing Journey | Part 2 #944

    From local market signals that reveal broader trends to the rising influence of AI on jobs and housing demand, Bruce outlines the forces shaping the future. He also breaks down key economic indicators — including national debt and renewed student loan burdens — that could impact the market in the coming years. Packed with forward-looking insights, this conversation helps investors prepare, adapt, and make smarter decisions in a rapidly changing landscape.In this episode:Why today’s market feels “uncharted” — and what signals matter most.Understanding local market dynamics: How local market patterns can reveal national trends.AI & the Housing Market :The growing influence of AI on jobs, demand, and the future of real estate.Key economic pressures: national debt, student loans, and shifting affordability.Practical insights to help investors stay prepared for what’s ahead.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  16. 275

    Bruce Norris Market Timing Journey | Part 1 #943

    In this episode, Bruce Norris takes listeners through his personal journey into real estate and the path that led him to master market timing. From digging into early research and writing his first market timing report to navigating the 2008 crash and identifying the recovery in 2012, Bruce shares the key insights that shaped his investment strategy. He breaks down why understanding market cycles matters, how timing influences risk and opportunity, and what trends may shape the future of real estate. In this episode:Bruce shares how he first got into real estate and discovered the importance of timing.His early research into market cycles and why timing shapes smart investing.What inspired Bruce to write his first market timing report.Key lessons from the 2008 financial crisis.The role of market timing in managing risk and finding opportunities.Bruce’s outlook on future market trends.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  17. 274

    I Survived Real Estate Part 8: Final Panel (continuation) #942

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:Bruce Norris and Tony Alvarez share their insights on market timing and how investors can make smarter moves in changing conditions.Expert predictions on where the real estate market is heading through 2025 and into 2026.Final reflections from our panel on lessons learned, future outlooks, and the mindset needed to thrive in any market.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  18. 273

    I Survived Real Estate Part 7: Final Panel #941

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:Our Final Panel discuss how regional market differences are shaping today’s real estate landscape.A closer look at inflation concerns and the biggest risks investors may be overlooking.Practical strategies for navigating high interest rates and adapting to shifting market conditions.Insights on uncovering overlooked opportunities and tailoring strategies to specific markets.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  19. 272

    I Survived Real Estate Part 6: Legends Investor Panel (continuation) #940

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:Pete Fortunato shares practical guidance for new investors entering the business.Tony Alvarez reflects on how intention and mindset shape long-term success.Bruce Norris opens up about personal challenges and what it took to push through.Bruce and Tony discuss why mistakes are powerful teachers in real estate.Pete Fortunato explores how smart investors balance risk with opportunity.Tony Alvarez talks about facing fear and moving forward with confidence.Bruce Norris highlights how helping others creates lasting impact and success.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  20. 271

    I Survived Real Estate Part 5: Legends Investor Panel #939

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:Bruce Norris, Tony Alvarez, and Peter Fortunato bring decades of experience and distinct investment philosophies.Why low rates don’t always translate to market growth?Market Outlook: Cautious optimism from Bruce Norris backed by historical trends suggesting a potential flat cycle.Creative Financing with Peter Fortunato: How long-term relationships and deal structure create lasting opportunity.Market Confidence with Tony Alvarez: The importance of hyper-local focus and truly understanding value.Relationship Capital: How business deals can become foundations for lifelong partnerships.Advice for New Investors: Mindset, strategy, and connection over quick wins.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  21. 270

    I Survived Real Estate 2025 Part 4: Economic Panel (continuation) #938

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:Assessing lending risks in today’s economyShifts in lending standards and credit conditionsThe impact of California’s policies on real estate investorsExploring future opportunities for real estate investingThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  22. 269

    I Survived Real Estate 2025 Part 3: Economic Panel #937

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:The Fed’s interest rate decisions and their effect on inflationBorder closures and their impact on employment and affordabilityIs California at a breaking point with housing affordability?Economic forecasts and the future of the housing marketDoug Duncan on a potential tax refund “sugar rush” in early 2025The impact of tariffs and shifts in the job marketHealthcare job growth and broader economic concernsThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  23. 268

    I Survived Real Estate 2025 | Part 2: New Moodometer and Big Announcement #936

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:Exploring the connection between Median Household Income and Median Home PricesIntroduction to the MoodOdometer, a new way to measure market sentimentLooking back at historical market conditions through the MoodOdometer lensCraig Evans and Bruce Norris on how interest rates shape market mood and buyer behaviorCraig Evans unveils the National MoodOdometerAnnouncement of a new digital platform offering real-time housing data and insightsThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  24. 267

    I Survived Real Estate 2025 | Part 1: Economic Update #935

    I SURVIVED REAL ESTATE 2025The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryThe Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year.  Since 2008, I Survived Real Estate has supported Make-A-Wish OC & IE—and thanks to your generosity, we’ve now raised over $1.2 million for children in need This year’s backdrop?A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the market Our expert panel brings top minds in economics, investing, and housing to help us prepare for what’s next. I Survived Real Estate was born from crisis, with a mission to unite thought leaders, give back, and guide our industry forward. In this episode:Craig Evans reflects on the history of I Survived Real Estate, honoring Aaron Norris’ influence and the event’s mission of giving back.Anne Grey of Make-A-Wish OC & IE shares gratitude for The Norris Group’s support and the life-changing impact of donations.Discussion on key real estate metrics and their historical context.Bruce Norris highlights median price as a vital indicator of real estate cycles.Affordability as a signal for the end of a boom or start of a downturn.Comparing California’s median price to the national median to track market trends.Historical look at new home vs. existing home prices, and why their intersection matters.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  25. 266

    Market Shifts and Local Opportunities with Brent Lee | Part 2 #934

    In Part 2, Brent Lee dives into market trends, the impact of interest rates, and the importance of mentorship and culture at Tower Agency. He also shares personal reflections on balancing business, family, and community while offering practical advice for both agents and clients. Joey Romero guides the conversation through key topics such as pricing strategies, adapting to market shifts, and the role of mentorship in fostering a supportive office environment. The episode also highlights Riverside’s future growth and Tower Agency’s commitment to building strong client relationships and deeper community engagement.Brent Lee is a Southern California–based real estate broker, entrepreneur, and community leader. As owner and broker of Tower Real Estate Agency, he has built one of Riverside’s most respected independent brokerages, known for its agent-focused culture, high-performing team, and data-driven results for buyers, sellers, and investors. Beyond real estate, Brent serves as President of the Riverside Unified School District Board of Education, where he has championed initiatives to improve academic outcomes, expand career and technical education, and build stronger school–community partnerships. He is also co-founder of The Pick Group of Young Professionals, a leadership network fostering civic engagement and collaboration among Riverside’s emerging leaders. Through his work in real estate, education, and community development, Brent is dedicated to building a stronger, more connected Riverside for future generations.In this episode:Market trends shaping buyer and seller behaviorHow interest rates influence deals and creative financing strategiesLocal insights on Riverside’s real estate marketThe role of mentorship in shaping Tower Agency’s cultureBalancing business success with community and family commitmentsBrent’s reflections on personal and professional milestonesPractical advice for both real estate agents and clientsThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  26. 265

    Market Shifts and Local Opportunities with Brent Lee | Part 1 #933

    In this first episode, we sit down with Brent Lee, broker and owner of Tower Agency, to discuss his journey in real estate, the rebranding of his firm, and its impact on Riverside’s market. Brent shares how mentorship shaped his perspective on community and leadership, the culture he’s building at Tower, and the lessons he’s learned about navigating uncertainty in today’s market. He also highlights growth opportunities in Riverside and the Inland Empire while emphasizing the importance of giving back through community involvement and public education. Brent Lee is a Southern California–based real estate broker, entrepreneur, and community leader. As owner and broker of Tower Real Estate Agency, he has built one of Riverside’s most respected independent brokerages, known for its agent-focused culture, high-performing team, and data-driven results for buyers, sellers, and investors. Beyond real estate, Brent serves as President of the Riverside Unified School District Board of Education, where he has championed initiatives to improve academic outcomes, expand career and technical education, and build stronger school–community partnerships. He is also co-founder of The Pick Group of Young Professionals, a leadership network fostering civic engagement and collaboration among Riverside’s emerging leaders. Through his work in real estate, education, and community development, Brent is dedicated to building a stronger, more connected Riverside for future generations.In this episode:Joey Romero introduces Brent Lee, Southern California-based real estate broker, entrepreneur, and owner of Tower Agency.Rebranding to Tower Agency: Why the new name matters and what it means for Riverside’s real estate market.Mentorship under Bob Stockton, who reshaped Brent’s perspective on community, family, and self.Culture at Tower Agency: Building an agent-focused brokerage centered on service, growth, and collaboration.Market Insights: How uncertainty influences buyer behavior and why some hesitate to make big decisions.Riverside & Inland Empire Opportunities: Brent highlights areas with strong potential for growth and development.Community Engagement: Lessons learned from leaders like Aaron on prioritizing impact and giving back through public education and service.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  27. 264

    Inside Look: I Survived Real Estate 2025 Preview | Part 2 #932

    I SURVIVED REAL ESTATE 2025Industry insiders focus on what's ahead for 2025-2026The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryWe’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.This year’s backdrop? A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the marketAs always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.  GET TICKETS HERE: I Survived Real Estate 2025In this episode:Bruce Norris addresses the misleading narratives shaping the real estate market and the role of social media in fueling uncertainty.Craig Evans and Bruce discuss how market confusion impacts investors and why clarity is crucial in today’s environment.Joey Romero raises the biggest questions on investors’ minds, with Craig stressing the need for reliable data and informed strategies.A look ahead to the Investor Panel, where personal stories and experiences provide valuable lessons for today’s market.Craig and Bruce explains why mortgage professionals and realtors can gain a strategic edge by attending and applying insights from seasoned investors.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  28. 263

    Inside Look: I Survived Real Estate 2025 Preview | Part 1 #931

    I SURVIVED REAL ESTATE 2025Industry insiders focus on what's ahead for 2025-2026The Norris Group Presents: The 18th Annual I Survived Real Estate – LIVE at the Nixon Presidential LibraryWe’re back! The Norris Group’s award-winning black-tie gala, I Survived Real Estate, returns for its 18th year—LIVE from the Nixon Presidential Library. Since 2008, this event has raised over $1 million for Make-A-Wish, and we’re not slowing down.This year’s backdrop? A California housing market still starved for inventory, mortgage rates hovering above comfort zones, affordability hitting generational lows, inflation and tariffs. Add in global uncertainty, sticky inflation, and the ever-watchful eye of the Federal Reserve—and you’ve got a landscape full of questions.Inventory Drought: California’s housing supply remains critically lowRate Pressure: Mortgage rates linger well above buyer comfort zonesPriced Out: Affordability has collapsed to generational lowsGlobal Tensions: War, tariffs, and instability rattle investor confidenceInflation’s Grip: Costs remain stubbornly high, squeezing marginsTariff Troubles: Rising import costs could ripple through construction and developmentAll Eyes on the Fed: Every rate hint could send shockwaves through the marketAs always, our expert panel will feature some of the brightest minds in economics, investing, and housing, ready to tackle challenges we didn’t even know we’d have to face—and to help us all prepare for what’s next.Leading up to the event, The Norris Group Podcast will spotlight both local and national voices shaping the market. If you’re a real estate investor, 2025 is not the year to sit back and watch—it’s a year to be engaged, informed, and ready.I Survived Real Estate was born out of a crisis. Our mission remains: to unite thought leaders, serve a meaningful cause, and prepare our industry to navigate whatever comes next.  GET TICKETS HERE: I Survived Real Estate 2025In this episode:Bruce Norris shares how I Survived Real Estate began as Aaron’s vision to bring top industry leaders together for a nonprofit cause.The evolution and lasting significance of the event over the years.Panelists’ favorite moments and notable changes to the event format.The impact of the Rohny Award on the real estate community and future plans for its growth.Closing reflections on the power of community support and the positive influence of I Survived Real Estate.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  29. 262

    Maximizing Real Estate Returns Through Cost Segregation with Sean Graham | Part 2 #930

    In Part 2 of our conversation wtih Sean Graham, Founder of Maven Cost Segregation Tax Advisors, we dive deeper into powerful tax strategies, focusing on cost segregation and accelerated depreciation. Sean explains the Look Back Strategy and how it can help amend past tax returns, shares insights on renovations and CAPEX opportunities, and outlines how cost segregation applies to new construction. We also discuss the importance of working with trusted professionals and reveal the biggest red flags to watch for in tax advice. Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.In this episode:Cost Segregation & Depreciation Strategies: How investors can accelerate depreciation to maximize after-tax returns.Look Back Strategy: Understanding how this approach works and its impact when amending prior tax returns.Identifying value-add improvements that can boost property performance and tax benefits.Cost Segregation in New ConstructionWhy experienced tax and cost segregation experts are essential for accuracy and compliance.Biggest Red Flags in Tax Advice : Common pitfalls to watch for when receiving tax guidance.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  30. 261

    Maximizing Real Estate Returns Through Cost Segregation with Sean Graham | Part 1 #929

    In this episode, Craig Evans sits down with Sean Graham, founder of Maven Cost Segregation, to discuss how strategic tax planning can unlock bigger returns for real estate investors—especially high-income earners. Sean shares his entrepreneurial journey, explains the vital role of cost segregation, and breaks down how quality and efficiency in these studies can significantly impact an investor’s bottom line. Whether you’re new to the concept or looking to refine your investment strategy, this episode offers practical insights you can put into action. Sean is an entrepreneur, investor, and registered CPA with a background in public accounting and private equity. He manages a portfolio of residential rentals and invests in self-storage developments. Sean is also the founder of Maven Cost Segregation Tax Advisors, a national leader in cost segregation services for commercial real estate. His expertise in real estate taxation helps investors accelerate depreciation and maximize after-tax returns.In this episode:Craig Evans welcomes Sean Graham, founder of Maven Cost Segregation.Sean shares his entrepreneurial journey and professional background.Insights on the importance of tax strategy in real estate, especially for high-income earners.The role of cost segregation in maximizing real estate investment returns.Emphasis on quality and efficiency in conducting cost segregation studies.In-depth look at practical applications of cost segregation for investors.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  31. 260

    The Business of Multifamily: Strategy, Growth, & Balance with Kent Ritter | Part 2 # 928

    In Part 2 of the episode, Kent Ritter, Founder and CEO of Hudson Investing, continues the conversation by sharing how he navigated the challenges of the pandemic while scaling his multifamily business. He breaks down his value-add investment strategy, how he finds deals through strong relationships, and the role technology and AI play in staying competitive. Kent also offers practical advice for new investors looking to enter the multifamily space with confidence and clarity. Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.In this episode:Investment Strategy & Market Focus: Choosing the right markets and aligning strategy with long-term goals.Navigating the Pandemic & Growing the BusinessValue-Add & Investment Strategy: Identifying and enhancing underperforming assets for strong returns.The importance of networking and cultivating trusted industry connections.Leveraging Technology & AI: tech tools and AI to streamline operations and gain a competitive edge.Actionable insights and tips for those looking to break into the real estate investing space.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  32. 259

    The Business of Multifamily: Strategy, Growth, & Balance with Kent Ritter | Part 1 # 927

    In this episode, Craig Evans interviews Kent Ritter, CEO and Founder of Hudson Investing, exploring his remarkable journey from management consulting to successful multifamily real estate investing. The conversation delves into Ritter's professional evolution, highlighting key insights into multifamily investment strategies, property evaluation, and personal growth. This episode provides listeners with an in-depth look at the strategic thinking and personal determination required to succeed in multifamily real estate investing, offering valuable insights for both aspiring and experienced investors.Kent Ritter is a former management consultant and corporate executive turned full-time real estate investor on a mission to help others achieve financial freedom through multifamily investing. As the host of the Ritter on Real Estate podcast and YouTube channel, Kent shares impactful interviews and actionable strategies to help people “Invest like a Pro.” He also leads the Indianapolis Multifamily Investing Meetup, creating space for new and seasoned investors to grow together. In this episode, Kent talks about his journey, why family was the driving force behind his success, and how smart investing can change your life.In this episode:Craig Evans welcomes Kent Ritter, CEO and Founder of Hudson Investing.Kent shares his career shift from management consulting to real estate investing.Insights into multifamily investing, including key challenges and strategic approaches.Property evaluation criteria: market growth, job creation, and economic development.Scaling through team building and the importance of a capable operations team.Lessons from self-managing properties and transitioning to larger-scale operations.How rising interest rates affect investment strategies and decision-making.Kent discusses balancing career success with family life and personal priorities.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  33. 258

    Inside DBL Capital: Building Value Through Fund Strategy with Andrew Falde | Part 2 #926

    In part two of The Norris Group Real Estate Podcast, Andrew Falde, SVP of Capital Markets for DBL Capital, delves deeper into their innovative real estate investment approach. Building on the first episode, Andrew provides detailed insights into their evergreen fund's structure, investor qualifications, and strategic advantages. He explains the fund's minimum investment requirements, accreditation criteria, and how they navigate current market challenges to create value. The discussion explores the benefits of their investment model for sophisticated investors, highlighting efficient capital deployment, long-term wealth preservation, and a multi-generational investment strategy. Listeners will gain valuable understanding of how DBL Capital differentiates itself in the real estate investment landscape, offering a compelling alternative to traditional investment vehicles.Andrew Falde is the Senior Vice President of Capital Markets, whose extensive background spans Wall Street, private equity funds, and institutional investment groups. With over $300 million in real estate transactions under his belt, Andrew brings a deep understanding of deal structuring, capital raising, and long-term value creation. In this episode, he shares valuable insights into navigating today’s capital markets, building scalable investment strategies, and aligning finance with real estate growth.In this episode:Investment Requirements & Target Audience: Overview of who DBL Capital is best suited for and the minimum requirements to invest.Group Investing & Structure: How investors can participate as a group and strategies for structuring joint investments.Insight into how current market trends influence DBL Capital’s fund strategy.Why DBL Over Others: Key advantages of the DBL Capital Fund compared to traditional investment vehicles.Capital Deployment & Lockout Period: How investor capital is used and the terms of the lockout period.Investor Education & Communication: How DBL Capital keeps investors informed and educated throughout the process.Reasons why seasoned real estate investors may choose DBL Capital for diversification or scale.How to reach out to DBL Capital and connect directly with Andrew Falde.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  34. 257

    Inside DBL Capital: Building Value Through Fund Strategy with Andrew Falde | Part 1 #925

    In this episode, Joey Romero sits down with Andrew Falde, Senior Vice President of Capital Markets at DBL Capital, to unpack the inner workings of the DBL Capital Fund. Andrew discusses the fund's purpose, strategic approach, and regulatory compliance. He also shares insights on today’s capital raising environment, current and future market trends, and how DBL handles investor liquidity and waterfall distribution. Whether you're a passive investor or fund manager, this episode offers valuable takeaways on navigating capital markets with clarity and confidence. Andrew Falde is the Senior Vice President of Capital Markets, whose extensive background spans Wall Street, private equity funds, and institutional investment groups. With over $300 million in real estate transactions under his belt, Andrew brings a deep understanding of deal structuring, capital raising, and long-term value creation. In this episode, he shares valuable insights into navigating today’s capital markets, building scalable investment strategies, and aligning finance with real estate growth.In this episode:Joey Romero introduces Andrew Falde, Senior Vice President of Capital Markets at DBL Capital.DBL Capital Fund Overview: The purpose and mission behind the DBL Capital Fund.Fund Strategy & Compliance: Discussion on the fund’s investment strategy and how it aligns with SEC regulations.Insights into the current real estate and capital markets, along with future expectations.Capital Raising Challenges: Andrew shares the biggest obstacles when raising capital in today’s environment.Investor Liquidity & Distributions: Explanation of liquidity options and how waterfall distributions are structured for investors.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  35. 256

    Bringing Hope to Life: One Wish at a Time with Anne Grey #924

    Anne Grey, President & CEO of Make-A-Wish Orange County & the Inland Empire, shares the organization’s mission to bring hope to children with critical illnesses. She discusses the types of wishes granted, the qualification process, and the importance of community and volunteer involvement. Anne also reflects on her first year leading the chapter and the lasting impact of each wish. Anne Grey is a seasoned nonprofit leader with over 25 years of experience driving growth and impact at organizations such as Vivalon, the Alzheimer’s Association, and the Pancreatic Cancer Action Network. Recognized as one of OC Register’s Most Influential People in 2020, Anne is known for her strategic leadership and community-driven focus. She currently resides in both Irvine and Rancho Mirage, bringing a unique regional perspective to her work with Make-A-Wish. Anne holds a BA in International Relations from the University of San Diego and an MBA from Pepperdine University, and she actively volunteers with several local organizations.In this episode:Introducing this year’s benefit charity: Make-A-Wish Orange County & the Inland EmpireAnne Grey shares the mission and impact of Make-A-WishTypes of wishes granted and how families are involved in the processAnne reflects on her first year as President & CEO and the emotional impact of wish experiencesUnderstanding the wish qualification process, including the urgency of rush wishesFundraising strategies and Make-A-Wish’s financial goals for 2025The powerful impact of wishes on children, families, and communitiesThe vital role of volunteers in delivering hope and creating meaningful experiencesThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  36. 255

    BONUS EPISODE: Niches Within Niches: Scaling in Self-Storage Real Estate with Joe Downs | #923

    In this bonus episode, Joe Downs returns to share deeper insights into the operations, trends, and future of self-storage investing. He covers hybrid management models, the role of AI in streamlining customer service, and his approach to sourcing and funding deals. Joe also highlights how the ongoing housing shortage is boosting demand for storage and why younger generations are driving industry growth. The episode wraps with practical advice for investors eyeing opportunities in this evolving asset class. Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.In this episode:Exploring hybrid management models in self-storage operationsLeveraging AI-driven call centers to improve efficiency and serviceHow Joe Downs sources deals and stays ahead of market trendsCreative funding strategies for storage acquisitions at any investment levelThe connection between the housing shortage and rising storage demandDemographic trends fueling continued growth in the self-storage industryJoe Downs shares expert advice on the future of storage and smart investingThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  37. 254

    Niches Within Niches: Scaling in Self-Storage Real Estate with Joe Downs | Part 2 #922

    In Part 2, Joe Downs continues his story, diving deeper into his transition into real estate—from early partnerships in wholesaling and flipping to building a scalable business in self-storage. He shares the challenges of navigating commercial real estate, key operational strategies, and how technology is reshaping the self-storage industry. Joe also reflects on the importance of staying adaptable and always learning in a fast-evolving market. Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.In this episode:Joe Downs’ path from hospitality and radio sales to real estate investingPartnering in house flipping and wholesaling: early lessons and winsChallenges faced in commercial real estate and strategic pivotsBreaking into self-storage investing and spotting niche opportunitiesKey operations and marketing strategies in self-storage successHow digital tools are transforming the self-storage industryThe value of adaptability and lifelong learning in real estateThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  38. 253

    Niches Within Niches: Scaling in Self-Storage Real Estate with Joe Downs | Part 1 #921

    In this episode, Craig sits down with Joe Downs, CEO of Belrose Asset Management and co-founder of The Belrose Group. Joe shares his journey from early entrepreneurship to building a real estate investment firm focused on high-yield, niche opportunities—especially in the self-storage and distressed mortgage sectors. Tune in as we explore how Belrose identifies value others miss, their strategic approach to scaling, and Joe’s insights for investors looking to break into specialized asset classes.Joe is a lifelong entrepreneur with a track record of success across the securities, mortgage, hospitality, and real estate industries. As co-founder and CEO of The Belrose Group, he’s built a powerhouse firm specializing in the self-storage sector of commercial real estate—expanding it from acquisitions to include development and consulting. Known for spotting “niches within niches,” Joe brings a sharp eye for opportunity and a passion for educating others. He’s a featured speaker at the Self-Storage Academy and Mastermind, where he shares his insights as both a visionary leader and a hands-on investor.In this episode:Craig Evans welcomes Joe Downs, CEO and co-founder of The Belrose Group, a leader in self-storage real estate investingJoe shares insights into his personal background, family values, and what shaped his entrepreneurial mindset.A look into Joe’s early years, formative experiences, and the lessons he learned growing up.Joe walks us through his career journey—from first jobs to key milestones that led him toward business leadership.The pivotal moment when Joe transitioned into real estate and launched his path as a serial entrepreneur.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  39. 252

    EP3| Part 2:INVESTOR CLUB ROUNDUP SHOW with Lisa Hoegler, Dan Redig, & Larry French #920

    In Part 2 of the Real Estate Roundtable, host Joey Romero continues the conversation with REIA leaders Lisa Hoegler (LA South REIA), Larry French (CVREIA), and Dan Redig (SDCIA). They discuss their dream guest speakers, ongoing educational pursuits, and offer valuable insights into today’s market sentiment. The episode wraps with predictions for 2025, practical advice for new investors, and the importance of connecting with local investor communities. For more information on this month’s featured clubs and speakers, please see below:LA South Real Estate Investors AssociationSan Diego Creative Investors AssociationCoachella Valley Real Estate Investors AssociationIn this episode:REIA leaders share their dream guest speakers for investor club eventsOngoing personal education and growth strategies for real estate professionalsInsights into current market sentiment and how investors are reactingExpert predictions and economic outlook for real estate in 2025Actionable advice for new and aspiring real estate investorsThe importance of building relationships through local investor clubsThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  40. 251

    EP3| Part 1:INVESTOR CLUB ROUNDUP SHOW with Lisa Hoegler, Dan Redig, & Larry French #919

    In this episode of INVESTOR CLUB ROUNDUP SHOW  host Joey Romero sits down with REIA leaders Lisa Hoegler (LA South REIA), Larry French (CV REIA), and Dan Redig (SDCIA) for a dynamic roundtable discussion. They share how their clubs have adapted in a changing market—from flipping to finance, lunch meetups to online events, and a growing focus on ADUs. Tune in for valuable insights on local real estate trends, the power of investor communities, and how education is evolving across California’s REIA landscape. For more information on this month’s featured clubs and speakers, please see below:LA South Real Estate Investors AssociationSan Diego Creative Investors AssociationCoachella Valley Real Estate Investors AssociationIn this episode:Joey Romero introduces REIA leaders Lisa Hoegler (LA South REIA), Larry French (CVREIA), and Dan Redig (SDCIA)Lisa Hoegler shares LA South REIA’s shift from flipping to finance and economicsLarry French discusses CVREIA’s monthly meetups and local market focusDan Redig highlights SDCIA’s hands-on approach and ADU trends in San DiegoREIA leaders reflect on club growth and adapting to market challengesLocal real estate investing opportunities unique to LA, Central Valley, and San DiegoThe role of community support and education in investor successImportance of dynamic speakers and staying connected through evolving formatsThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  41. 250

    Financial Freedom Through Infinite Banking with Hannah Kesler | Part 2 #918

     In Part 2 of our conversation with Hannah Kesler of The Money Multiplier, we dive deeper into the mindset behind financial freedom. Hannah breaks down the importance of paying yourself first, managing cash flow, and how the Infinite Banking Concept supports long-term wealth. She shares powerful stories from the field, discusses her book The Single Millionaire Chick, and opens up about working with family, overcoming business challenges, and creating generational wealth. Plus, she offers practical advice for new investors and shares details about her upcoming events. Hannah Kesler is a second-generation educator of the Infinite Banking Concept—a wealth-building strategy she passionately teaches alongside her father across the country. Mentored from a young age on how money truly works, Hannah began implementing the Infinite Banking Concept at just 18 and entered the real estate world by 20. With a vision to build a real estate empire and launch her own fashion line, she’s leveraging this powerful financial strategy to turn her dreams into reality. Based in Daytona Beach, Florida, Hannah embraces #vanlife with her cat, enjoying live music, dancing, and outdoor adventures when she's not helping others take control of their financial future through becoming their own banker. GET HER eBOOK HERE:  The Single Millionaire Chick by Hannah KeslerIn this episode:Introduction to the Money Multiplier and why understanding how money works is key to financial freedomThe importance of paying yourself first and mastering cash flow managementHannah shares impactful stories and her passion for teaching financial literacyBehind the scenes of Hannah's book, The Single Millionaire Chick & The Companion and her writing journeyInsights on working with family and navigating business challengesBuilding generational wealth through intentional financial educationPractical advice for new investors looking to take control of their financesA look at Hannah’s upcoming events and where to learn more about Infinite BankingThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  42. 249

    Financial Freedom Through Infinite Banking with Hannah Kesler | Part 1 #917

    In this episode, financial educator and real estate investor Hannah Kesler shares her journey as a second-generation advocate of the Infinite Banking Concept. From being mentored in financial literacy as a child to teaching the Money Multiplier method across the U.S., Hannah explains how this strategy helps individuals build and preserve wealth. She also discusses her early start in real estate, the power of strategic debt, and the critical role family and community play in achieving financial independence. Whether you're new to wealth-building or looking for smarter ways to grow your assets, this episode offers practical insights to help you take control of your financial future.  Hannah Kesler is a second-generation educator of the Infinite Banking Concept—a wealth-building strategy she passionately teaches alongside her father across the country. Mentored from a young age on how money truly works, Hannah began implementing the Infinite Banking Concept at just 18 and entered the real estate world by 20. With a vision to build a real estate empire and launch her own fashion line, she’s leveraging this powerful financial strategy to turn her dreams into reality. Based in Daytona Beach, Florida, Hannah embraces #vanlife with her cat, enjoying live music, dancing, and outdoor adventures when she's not helping others take control of their financial future through becoming their own banker. GET HER eBOOK HERE:  The Single Millionaire Chick by Hannah KeslerIn this episode:Meet Hannah Kesler, second-generation advocate of the Infinite Banking Concept and passionate financial educator.Learn how Hannah transitioned from being mentored as a child to teaching financial independence and speaking nationwide.Discover Hannah’s early entry into real estate at 20 and how she leverages wealth-building strategies to fuel her personal and professional goals.Explore the Money Multiplier method, rooted in the Infinite Banking Concept, and how it empowers individuals to recycle and recapture their own money.Understand the practical applications of Infinite Banking for managing debt, increasing liquidity, and building long-term wealth.Gain insights into how strategic debt and disciplined cash flow management can support generational wealth.Hear Hannah’s perspective on the importance of family, mentorship, and community in achieving financial success.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  43. 248

    Inside the California Housing Market with Jordan Levine | Part 2 #916

    In the second part of our interview, Craig Evans and Jordan Levine explore the Federal Reserve’s approach to inflation, the risk of stagflation, and how rising interest rates are impacting market volatility and unemployment. They also examine the economic effects of tariffs, shifting housing market trends, and the growing burden of insurance costs on home affordability. The conversation highlights concerns from realtors, ongoing policy advocacy efforts, and ends on a hopeful note with a cautiously optimistic outlook for the economy in 2025. Jordan Levine is the SVP and Chief Economist at C.A.R., where he leads housing market research, economic analysis, and policy insights for over 190,000 real estate professionals. With a strong background in both public and private sectors, Jordan is known for translating complex data into practical insights. His work supports informed decisions across California’s evolving real estate landscape.In this episode:Inflation vs. Unemployment: Jordan Levine shares insights on why the Fed may prioritize inflation control over rate cuts, even at the cost of higher unemployment.Market Volatility and Monetary Policy: How shifting Fed policies are influencing stock market trends and investor confidence.Tariffs and the U.S. Economy: Exploring the economic ripple effects of tariffs and trade policy decisions.Housing Market Insights: Current housing trends, buyer behavior shifts, and affordability challenges in a changing economy.Insurance Market Disruptions: Craig Evans and Jordan Levine discuss how soaring insurance premiums are impacting homeowners and housing affordability.Realtor Concerns and Policy AdvocacyLooking Ahead to 2025: Reasons for optimism and what to expect from the economy and real estate market in the coming year.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  44. 247

    Inside the California Housing Market with Jordan Levine | Part 1 #915

    On this week's show, host Craig Evans is back and he sits down with Jordan Levine, Senior Vice President and Chief Economist at the California Association of REALTORS®. They discuss California’s 2025 housing market outlook, the impact of rising interest rates, and how affordability challenges are shaping buyer behavior. Jordan also highlights key trends, the importance of policy in addressing housing supply, and what investors should be watching in the months ahead.Jordan Levine is the SVP and Chief Economist at C.A.R., where he leads housing market research, economic analysis, and policy insights for over 190,000 real estate professionals. With a strong background in both public and private sectors, Jordan is known for translating complex data into practical insights. His work supports informed decisions across California’s evolving real estate landscape.In this episode:Craig welcomes Jordan Levine, SVP & Chief Economist at  California Association of REALTORS® Impact of interest rates on sales and affordabilityCurrent housing market performance & key trendsAffordability index insights for buyers and investorsOngoing housing challenges and policy solutionsGrowth of ADUs and housing supply updatesWhat to expect next in California real estate The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  45. 246

    EP2 | Part 2:INVESTOR CLUB ROUNDUP SHOW with Kaaren Hall & Derek Harms #914

    In this episode of the Investor Club Roundup, Joey Romero chats with Kaaren Hall of OCREIA and Derek Harms of NSDREI. They explore their clubs’ missions, meeting formats, and how they're helping investors navigate today’s shifting market. From self-directed IRAs and assisted living to local real estate trends in Orange County and San Diego, this episode offers valuable insights, strategies, and the power of community in real estate investing. For more information on this month’s featured clubs and speakers, please see below:Orange County Real Estate Investors AssociationNorth San Diego Real Estate Investors Association, IncIn this episode:Unique audience questions answered by industry experts Kaaren Hall and Derek HarmsInvestor concerns about rising interest rates and housing affordability in today’s marketIn-depth look at San Diego & Orange County's real estate market dynamics and regional trendsThe importance of networking, mentorship, and community in investor successHow the recent stock market downturn is influencing real estate investment decisionsWhy real estate remains a resilient alternative asset during economic uncertaintyThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  46. 245

    EP2 | Part 1:INVESTOR CLUB ROUNDUP SHOW with Kaaren Hall & Derek Harms #913

    In this episode of the Investor Club Roundup, Joey Romero chats with Kaaren Hall of OCREIA and Derek Harms of NSDREI. They explore their clubs’ missions, meeting formats, and how they're helping investors navigate today’s shifting market. From self-directed IRAs and assisted living to local real estate trends in Orange County and San Diego, this episode offers valuable insights, strategies, and the power of community in real estate investing. For more information on this month’s featured clubs and speakers, please see below:Orange County Real Estate Investors AssociationNorth San Diego Real Estate Investors Association, IncIn this episode:Meet the guests: Kaaren Hall of uDirect IRA and Derek Harms of North San Diego Real Estate Investors (NSDREI)Introduction to OCREIA and NSDREI: Mission, community, and core valuesReal estate meeting schedules and investor demographics in Orange County and San DiegoKey differences between investing in Orange County vs. San Diego real estate marketsLocal investment strategies tailored to Southern California real estate opportunitiesWhy join a local REIA: Networking, education, and market insightsThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  47. 244

    Building Wealth Through Real Estate with Andy Teasley | Part 2 #912

    In this episode of The Norris Group Real Estate Podcast, host Joey Romero chats with creative finance expert Andy Teasley. They discuss Andy’s journey into real estate, his passion for teaching others creative deal structures, and how investors can leverage tools like financial calculators to build win-win deals. From mobile homes to note creation, Andy shares real-world examples and strategies that highlight the power of thinking outside the traditional real estate box. Andy Teasley is a seasoned entrepreneur and real estate investor with over 40 years of experience. A passionate educator, he mentors new investors, encourages REIA participation, and publishes “The Weekly What If?” newsletter. Specializing in mobile home flipping and single-space mobile home parks, he also teaches financial calculator courses. A California native, Andy continues to invest, educate, and support the real estate community. In this episode:How Andy Teasley got started in real estate investingThe role of creativity in structuring profitable dealsThe value of financial calculators in deal analysisTips for teaching and mentoring new investorsThe power of seller financing and note creationWhy mobile homes offer untapped opportunitiesInsights from Andy’s experience with investor clubs and community buildingThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  48. 243

    Building Wealth Through Real Estate with Andy Teasley | Part 1 #911

     In this episode of The Norris Group Real Estate Podcast, host Joey Romero sits down with Andy Teasley to discuss creative financing strategies, investment opportunities, and the current state of the real estate market. Andy shares his insights on how investors can adapt to market shifts, leverage seller financing, and build long-term wealth through real estate. Whether you're a seasoned investor or just starting, this conversation provides valuable knowledge to help you navigate today’s evolving market. Andy Teasley is a seasoned entrepreneur and real estate investor with over 40 years of experience. A passionate educator, he mentors new investors, encourages REIA participation, and publishes “The Weekly What If?” newsletter. Specializing in mobile home flipping and single-space mobile home parks, he also teaches financial calculator courses. A California native, Andy continues to invest, educate, and support the real estate community. In this episode:Andy Teasley’s background and experience in real estate investingThe importance of creative financing strategiesHow to leverage seller financing in today’s marketKey market trends and their impact on investorsAdvice for new and experienced real estate investorsCommon mistakes to avoid when structuring dealsPredictions for the future of real estate investingThe Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  49. 242

    EP1 | Part 2:INVESTOR CLUB ROUNDUP SHOW with Mitch Craighead, Christina Suter, & Rich Rice #910

    This week, The Norris Group Real Estate Podcast is introducing a new segment featuring owners and leaders from investor clubs, REIAs, and Meetups. They will share insights on current real estate trends, effective strategies in their markets, and updates on upcoming speakers and events.Our goal is to foster collaboration, exchange best practices, and provide valuable insights into the real estate investment world.This week’s guests include Christina Suter from Pasadena FIBI, Mitch Craighead from NorCal REIA, and Rich Rice from the FIRE Center.For more information on this month’s featured clubs and speakers, please see below:FIBI PasadenaThe FIRE CenterNorCal REIAIn this episode:Impact of Market Turmoil on Real Estate: How economic fluctuations are shaping today’s real estate market.Economic Uncertainty and Its Effect on Investors: Understanding risks and opportunities in an unpredictable economy.Expert insights on getting started and navigating market challenges.Key Indicators to Watch: Critical trends and data points that signal market shifts.Real Estate Outlook for 2025: Predictions on market conditions, interest rates, and investment opportunities.Investor Club Information & Contacts: How to connect with top real estate clubs, REIAs, and Meetups.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

  50. 241

    EP1 | Part 1:INVESTOR CLUB ROUNDUP SHOW with Mitch Craighead, Christina Suter, & Rich Rice #909

    This week, The Norris Group Real Estate Podcast is introducing a new segment featuring owners and leaders from investor clubs, REIAs, and Meetups. They will share insights on current real estate trends, effective strategies in their markets, and updates on upcoming speakers and events.Our goal is to foster collaboration, exchange best practices, and provide valuable insights into the real estate investment world.This week’s guests include Christina Suter from Pasadena FIBI, Mitch Craighead from NorCal REIA, and Rich Rice from the FIRE Center.For more information on this month’s featured clubs and speakers, please see below:FIBI PasadenaThe FIRE CenterNorCal REIAIn this episode:Introduction to the Investor's Club Podcast: Highlighting local real estate clubs, industry strategies, and insights from experienced investors.Joey Romero welcomes Christina Suter (Pasadena FIBI), Mitch Craighead (NorCal REIA), and Rich Rice (FIRE Center).Investor Demographics: Understanding the backgrounds and profiles of investors attending club meetings.Educational Focus: Insights into the topics and strategies clubs prioritize to educate their members.Exploring upcoming events and notable guest speakers.Dream Speakers: Guests share their ideal speakers and why they would add value to the clubs.The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

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ABOUT THIS SHOW

The award-winning Norris Group Real Estate Radio Show is hosted by author, California real estate investor, hard money lender, and educator, Bruce Norris. From real estate regulation, legislation, and economics to war stories, local investment pros, and tricks of the investor trade, this is your no-nonsense connection to what's happening in the real estate investing world today. Guests include Peter Schiff, the FBI, Fannie Mae, Freddie Mac, the Appraisal Institute, the National Association of Realtors, the Mortgage Bankers Association, as well as nationally renowned economists and authors.

HOSTED BY

The Norris Group, Bruce Norris & Aaron Norris

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