The Podcast Interview Marketing Show

Bigger numbers in podcasting don't always mean better results. Interview Valet's Senior Account Manager, Chloe Williamson, addresses the growing problem of meaningless data in podcast interview marketing. With host Tom Schwab, she points out that ghost X followers and misleading download counts don't drive results. They explain how to separate signal from noise, why vanity metrics can steer you wrong, and what data actually predicts whether a podcast audience will listen, engage, and take action.   Timestamps From This Episode: [02:20] Defining meaningful data vs noise [06:48] Understanding YouTube views and platform audience demographics [12:28] Downloads vs listens [20:54] Third-party vs. self-reported data [23:17] How databases estimate listens and how they can "pad" their stats   Resources From This Episode: PodcastInterviewMarketing.com InterviewValet.com/Chloe

AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, and, more importantly, be recommended.   Timestamps From This Episode: [02:48] Original content makes AI models smarter and makes you more visible [04:45] AI search is 8x more expensive than Google, so it requires high-value, unique content to justify the cost [07:19] SEO vs GEO. AI is persona-driven, not keyword-driven [14:18] Why old SEO hacks no longer work [21:38] Podcasts & AI indexing transcripts feed AI. Video is the future   Resources From This Episode: artios.io/winning PodcastInterviewMarketing.com InterviewValet.com

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?" Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure.   Timestamps From This Episode: [02:22] Writing a book isn't enough [04:31] Building your business on relationships, not transactions [19:43] The Book to Business Blueprint: framework, audience, and offer [22:24] Build a business that fits your temperament, not someone else's [29:34] The book is a milestone, not the mission   Resources From This Episode: BookToBusinessBlueprint.com LeeBaucom.com PodcastInterviewMarketing.com InterviewValet.com

What if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares a remarkable real-world story: a client company used targeted podcast interview marketing to build their founder's visibility, and when they sold, the acquiring company cited those podcast appearances as a key factor in the valuation. With host Tom Schwab, Amanda explains why smart founders should stop chasing vanity metrics and start investing in thought leadership that builds lasting, measurable company value.   Resources From This Episode [02:30] Why financial services founders need better marketing tools [05:02] How podcasting builds authority, trust, and strategic visibility, making companies more appealing to buyers and partners [13:22] Authenticity resonates, it attracts ideal clients, repels wrong ones [19:52] Why ads alone won't build lasting B2B business value [26:46] The window of opportunity with AI and podcasting   Resources From This Episode DigitalStoryteller.io [email protected] PodcastInterviewMarketing.com InterviewValet.com

What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable business results.   Timestamps From This Episode: [02:55] The origin of JAR Podcast Solutions [04:52] How brands now use podcasts for authority, trust, engagement, talent attraction, and community building. [08:25] The shift agencies need to make, from producing episodes to moving business metrics. [19:18] Podcasts should be a long-term commitment to perform and compound. [29:10] Strategic video and niche audiences are the future of podcasting.   Resources From This Episode: JarPodcast.com LinkedIn.com/in/RogerNairn604 PodcastInterviewMarketing.com InterviewValet.com

If you're chasing views, likes, and subscribers, you're optimizing for the wrong thing. Aleric Heck, founder of AdOutreach and author of Video Authority, joins Tom Schwab to break down how to use video — on YouTube and beyond — as a genuine client acquisition system. Aleric shares his firsthand proof: a 600K-subscriber channel generated far less revenue than an 83K-subscriber channel built intentionally for ideal clients. The lesson? Start with the end in mind, show up consistently, and build authority that actually pays.   Timestamps From This Episode: [03:08] Why connecting solutions to ideal clients matters most [05:36] Likes don't pay bills, real clients do [08:35] Why video builds trust in an AI-saturated world [18:33] 600K subs vs 83K subs – dramatically different revenue [25:29] YouTube as a hub. Instagram, TikTok, and LinkedIn as spokes   Resources From This Episode: AdOutreach.com Video Authority by Aleric Heck PodcastInterviewMarketing.com InterviewValet.com

Most podcast pitches look the same, sound the same, and land in the delete pile fast. Doug Downs, host of Stories and Strategies and a podcast agency leader, filters hundreds of pitches weekly and knows exactly what separates a blue M&M from a red one. In this episode, host Tom Schwab and Doug unpack the psychology behind what makes a host stop scrolling, why blasting 1,500 shows destroys your sender score and reputation, and how treating a podcast like a host's beloved puppy will completely change how you pitch. Build relationships, respect the ecosystem, and become impossible to ignore.   Timestamps From This Episode [03:39] What earns attention past the delete button [11:24] Why mass pitching damages your long-term reputation [29:44] Reframing how guests should approach a host's show [33:17] Why post-episode amplification matters to hosts   Resources From This Episode StoriesAndStrategies.ca LinkedIn.com/in/DougDowns/ InterviewValet.com PodcastInterviewMarketing.com

In a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling is the oldest, and still most powerful, technology available. With host Tom Schwab, Park shares his proven Story Cycle System, the game-changing ABT (And, But, Therefore) framework, and how his AI-powered Story Cycle Genie helps brands find their voice without losing it. Together, they discuss how to harness AI without losing your voice and why your story, not your credentials, is how you build trust with your audience.   Timestamps From This Episode: [04:00] How Park built his 10-step narrative framework [05:42] Why sharing your story isn't the same as storytelling [11:31] ABT – The DNA of every guest story [22:58] AI holds a mirror up to your brand story [38:57] Emotional intelligence + AI = Return on Intelligence.   Resources From This Episode: StoryCycleGenie.ai BusinessOfStory.com PodcastInterviewMarketing.com InterviewValet.com

What if being boldly different isn't a risk, but your biggest competitive advantage? Guerrilla marketing legend Rick Bennett, the mind behind some of Silicon Valley's most audacious campaigns for Oracle and Salesforce, shares why playing it safe is the riskiest move you can make.   With host Tom Schwab, Rick shares how bold, category-defining messaging — built on what only you can say — is exactly what separates forgettable podcast guests from unforgettable ones. From hijacking conferences to making competitors famous, this episode is a masterclass in standing out, owning your market, and giving your audience a reason to remember you.   Timestamps From This Episode: [03:58] Larry Ellison and the birth of Ellison's Law [08:24] Using competitor logos and winning because of the fallout [13:06] The $15,000 Wall Street Journal ad that hijacked a conference  [16:56] What every podcast guest must be able to say [23:25] Why bold marketing has to start at the CEO level   Resources From This Episode: RickBennett.com InterviewValet.com PodcastInterviewMarketing.com

Are you building authority or just making noise? AI advisor, and podcast and marketing veteran, Matt Halloran shares how LinkedIn, podcasting, and AI are converging into a single powerful filter. The filter that determines who gets seen, heard, and hired. Matt breaks down why your LinkedIn profile must pass the authority test, how AI is indexing your content across every platform, and why smart content reuse beats creating more. Whether you're a speaker, leader, or entrepreneur, this episode gives you a repeatable system for becoming a true person of influence, not just another name online.   Timestamps From This Episode: [02:27] Does your LinkedIn pass the authority test? [05:52] How AI indexes your content across platforms [08:54] Influential vs. influencer and understanding the difference [15:41] Repurposing one podcast into 10+ pieces of content [22:27] Kaizen: the mindset of continuous improvement   Resources From This Episode: Linkedin.com/in/MattgptHalloran InterviewValet.com PodcastInterviewMarketing.com

Delphi AI advisor and host of Hustle and Flowcharts podcast, Joe Fier, challenges the idea: what if your podcast interviews never stopped working for you? Talking with host Tom Schwab, Joe shares how he built his AI clone using Delphi AI, a digital twin trained on his podcasts, content, and IP, to turn one-way interviews into dynamic, 24/7 conversations. Together, they unpack how category leaders can scale authority, nurture leads, and deepen relationships without sacrificing authenticity. This isn't about replacing human connection; it's about amplifying it. If you want every great interview to ripple into thousands more conversations, this episode shows you how.   Timestamps From This Episode: [02:34] What is an AI clone? [11:18] Monetization and legacy with AI clones [18:52] Building and training an AI clone [27:52] The conversational economy and future of communication   Resources From This Episode: Delphi.ai HustleAndFlowchart.com InterviewValet.com PodcastInterviewMarketing.com

The true ROI of podcast interviews isn't downloads or leads, according to franchise expert Giuseppe Grammatico. It's relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the microphone. If you're ready to move beyond chasing metrics and start building meaningful connections that fuel lasting business growth, this episode is a must-listen.   Timestamps From This Episode: [01:24] Relationships as the ultimate currency [07:48] Intentional relationship building as a guest and host [13:28] Referrals over ads – trust of recommendations [16:46] The magic of post-show conversations [26:40] Consistency and brand recognition   Resources From This Episode: GGTheFranchiseGuide.com InterviewValet.com PodcastInterviewMarketing.com

This special edition episode with host Tom Schwab and Interview Valet's Marketing Manager Tiffany Meenk goes beyond the data reported in the 2026 State of Podcast Guesting. Together, they discuss what's really happening in podcast guesting in 2026. Backed by over a decade of proprietary data, they reveal which platforms are rising, why video and virtual recordings dominate, and how timelines from outreach to publish now span nearly a full quarter. With competition at an all-time high, they share actionable strategies to stand out, build credibility, and maximize interviews as a long-term growth engine. If you want to leverage podcast guesting strategically, not just tactically, this episode delivers the insights and predictions you need. Get your own copy of The 2026 State of Podcast Guesting and watch the video presentation here: Offers.InterviewValet.com/sopg

Have you ever cringed at the sound of your voice, or worse, avoided video altogether because you don't like how you look on camera? You're not alone. Video expert of True Focus Media, Jeff Long, breaks down what really matters when showing up on camera. From camera angles, lighting, and audio to posture, energy, and mindset, Jeff shares practical ways to look confident, credible, and authentic without feeling fake.  With host Tom Schwab, he explains why this isn't about vanity, it's about authority, trust, and connection in today's video-first podcasting world.   Timestamps From This Episode: [01:16] Why on-camera presence matters [04:47] Camera setup and audio essentials [14:44] Energy and animation on camera [20:42] Consistency in your appearance [26:07] Framing for repurposing content   Resources From This Episode: TrueFocusMedia.com LinkedIn.com/in/JeffDLong InterviewValet.com

What if standing out on podcasts isn't about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of one is the fastest path to trust, referrals, and growth. Context + Missing + Innovation.   Timestamps From This Episode: [02:27] Origins of Category Design and Play Bigger [09:06] Coining the term Category Design [21:41] Expressing the problem & market impact [23:35] Category Creation Formula explained   Resources From This Episode: CategoryDesignAdvisors.com TheCategoryCreationFormula.com InterviewValet.com

What's the real secret to long-term success in podcasting, and in business and life? Founder of the Morning Coach and host of nearly 6,000 daily episodes over 20 years, JB Glossinger says that it's consistency. It isn't theory; it's decades of hard-earned experience. Talking with host Tom Schwab, JB breaks down how consistency builds trust, keeps your message fresh, and creates meaningful connections, even on days you don't feel like showing up. Whether you've done one interview or a thousand, this conversation shows why consistency isn't just a strategy, it's a superpower.   Timestamps From This Episode: [03:10] Early days of podcasting and growth [09:00] Mission, vision, and values for long-term consistency [17:51] Strategic thinking vs tactical chasing [24:00] Appreciating small audiences and avoiding vanity metrics   Resources From This Episode: MorningCoach.com InterviewValet.com

Author of Do It! Marketing David Newman unpacks the powerful idea of market eminence, the ability to become the first, most trusted choice in your category without shouting for attention. Drawing from David's new book with host Tom Schwab, the conversation explores how professionals can rise above AI-generated noise by shifting from "how-to" content to leadership-driven, belief-shaping ideas. David shares actionable frameworks, contrarian thinking, and three clarifying questions you can use immediately in your next podcast interview to create magnetic messages, repel poor-fit clients, and monetize your expertise with authority and impact.   Timestamps From This Episode: [02:10] Getting noticed in a noisy AI world [11:25] Contrarian thought leadership vs being objectionable [19:45] The value of rejection and differentiation [25:25] Three pillars of market eminence content [30:52] The top 5% - Mavericks and market leaders   Resources From This Episode: MarketEminence.com DoItMarketing.com InterviewValet.com

PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-game approach to visibility built on consistency, credibility, and trust rather than one-off "big splash" moments. Tom and Trevor dig deep into the distinction between earned authority and manufactured influence, challenging the obsession with follower counts, virality, and shortcuts. They discuss why being talked about by the right people matters far more than being followed by the wrong ones, how niche podcasts and smaller stages often lead to bigger opportunities, and why credibility must come before conversions, especially in a world driven by short attention spans and AI-powered discovery.   Timestamps From This Episode: [02:30] The Rolling Thunder Strategy [07:07] Earned authority vs. manufactured influence [13:51] Know-Like-Trust and beyond [20:00] Credibility before conversions [26:04] Visibility in the age of AI search   Resources From This Episode: TrevorYoung.me/earn/ TrevorYoung.me/rolling-thunder-strategy InterviewValet.com

CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour. Drawing from his work behind the scenes with bestselling authors and his firsthand role in helping host Tom Schwab bring his own book to life, Nick explains why trust is the true currency of business and how consistent conversations scale authority far more effectively than isolated content. Together, they explore how podcasting creates intimacy, accelerates credibility, and transforms interviews into long-term assets that support both book launches and business growth. Nick shares how he has leveraged podcast guesting to grow his ghostwriting business, build deep partnerships with publishers, and step into leadership as CEO of Podfest. The conversation goes beyond tactics into strategy, showing how audio turns books from informational products into relational experiences, and why authors, coaches, and consultants who rely solely on writing miss a critical opportunity.   Timestamps From This Episode: [06:25] Trust as currency for business growth. [16:06] Service vs Product: Trust in professional services. [21:41] How The Millennial Whisperer book led to consulting opportunities and business growth. [30:03] AI & technology's impact on trust.   Resources From This Episode: [email protected] AuthorityGhostwriting.com PodfestExpo.com InterviewValet.com

Journalist and ghostwriter Katrina Kirsch explains why clarity rarely comes from writing and almost always comes from speaking. Katrina, who has helped craft many of Category Pirates' bestselling mini books, explains that most leaders think best out loud, not on the page. With host Tom Schwab, she shares how verbal communication unlocks stronger ideas, clearer frameworks, and more authentic points of view, and why mini books have become such an effective way to package expertise for today's busy audience. Tom and Katrina explore how active listening, thoughtful questioning, and structured conversations transform raw thinking into compelling thought leadership. Katrina also explains why many founders already have a book's worth of intellectual capital; they need a process to extract and organize it. From defining a point of view to turning conversations into content that attracts clients, this episode reframes how entrepreneurs should approach content creation. The takeaway is simple - stop trying to write your way to clarity. Talk it out first, then turn those spoken insights into a powerful mini-book or authority platform.   Timestamps From This Episode: [03:33] The challenge of writing vs speaking. [10:31] Defining and creating mini books. [16:03] The importance of a strong point of view. [23:36] The curse of knowledge and fresh perspective. [26:43] AI's role in content creation.   Resources From This Episode: Linkedin.com/in/katrina-kirsch/ KatrinaKirsch.com InterviewValet.com

Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk sit down to examine podcast and marketing trends in 2026. Rather than making conventional "predictions," Tom and Tiffany examine the data, the industry signals, and the on-the-ground experiences from hundreds of Interview Valet clients to outline where podcast-driven marketing is undeniably heading. They unpack the dramatic transition from keyword-driven marketing to conversation-driven discovery, fueled by AI platforms now prioritizing credibility, context, and consistency over SEO tricks and funnel hacks. The discussion highlights why authority has become the dominant currency in 2026, why AI-filtered leads convert at exponentially higher rates, and how podcast interviews are emerging as a primary referral source precisely because they surface genuine expertise rather than superficial popularity. If you want to understand how podcast guesting will drive real impact in 2026 - beyond vanity metrics, outdated SEO strategies, or big-show ego boosts - this conversation is an essential strategic briefing.   Timestamps From This Episode: [04:52] The decline of the 'attention game.' [07:32] Why influencers are losing trust and relevance. [10:05] Why flywheels are replacing funnels. [18:54] How niche podcast appearances outperform viral moments. [21:51] Regulatory crackdowns and compliance in marketing.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

Every December, marketers make bold predictions about what's coming next. Very few ever come back to admit whether they were right or completely wrong. Host Tom Schwab is joined by Interview Valet's Marketing Manager, Tiffany Meenk, to do exactly that. Together, they revisit the eight predictions they made a year ago about marketing, podcasting, and business growth, and grade themselves honestly on how 2025 actually unfolded. From the dominance of AI in marketing, to why collaborative content is outperforming solo content, and why the shift from the attention economy to the trust economy is no longer theoretical. Their conversation challenges common assumptions around efficiency, authenticity, and planning. Was doing more actually better? Did efficiency help or hurt effectiveness? And why rigid annual marketing plans are giving way to agile, quarterly "lightning strike" strategies.   Timestamps From This Episode [01:07] Prediction 1: AI Will Dominate Marketing and Search [02:26] Prediction 2: The Rise of LMO (Language Machine Optimization) [05:50] Prediction 3: Collaborative Content Will Outperform Solo Content [08:40] Prediction 4: Video Content Will Explode, Especially Short-Form Clips [13:35] Prediction 5: Shift from Attention Economy to Trust Economy [17:01] Prediction 6: Authenticity Will Outperform Perfection [20:04] Prediction 7: From Abundance to Efficiency [24:52] Prediction 8: Strategic Quarterly Campaign Planning   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

What if the question you've been asking yourself is too small? Jason Jaggard, author of Beyond High Performance and founder of Novus Global, discusses the mindset shift that separates high performers from "meta performers". With host Tom Schwab, Jason challenges one of the most common ambitions in business and life: becoming "the best." Instead, he urges leaders, athletes, entrepreneurs, and creators to ask a far more powerful question: What am I truly capable of? You'll also hear a timely look at authenticity in an AI-driven world, why human originality matters more than ever, and how podcast interviews give you a platform to share ideas that algorithms can't produce, because they come from lived experience.   Timestamps From This Episode: [04:28] High performers vs meta performers [08;57] The role of coaching and believability [13:44] Authenticity in an AI world [19:08] Imagination as the key to distinguishing great performers from merely good ones   Resources From This Episode Novus.global/ Take the assessment: Stagesassessment.scoreapp.com/?utm_source=PIMS_Jason&utm_medium=Podcast&utm_campaign=PIMS_Jason 

What if dominating your market had nothing to do with shouting louder and everything to do with serving deeper? Sean Garner, marketing agency leader, breaks down what modern marketing really requires today. Spoiler: It isn't more tactics, more noise, or more hustle. It's clarity, strategy, and a system that turns every podcast interview into a high-leverage marketing asset. With host Tom Schwab, Sean pulls back the curtain on his Marketing Domination Framework, explaining why most business owners are doing the right things in the wrong order, and how a simple, strategic foundation can transform your visibility, authority, and conversions. He shares how he extracts a full month of content from one 30-minute interview, how to repurpose episodes into blogs, videos, and AI-friendly assets, and why conversational video is quickly becoming the most powerful signal of authenticity online. Timestamps From This Episode: [04:19] Marketing domination framework [10:00] Maximizing podcast guest appearances [20:17] AI, SEO, and podcasting – the new search landscape [28:17] The future – long-form video and authenticity   Resources From This Episode: SeanGarner.co/interviewvalet InterviewValet.com  

What if your next podcast interview wasn't just another conversation, but the moment your ideal clients start to trust, remember, and genuinely connect with you? Interview Valet Senior Client Account Manager Liz Brooks talks with host Tom Schwab to unpack the branding fundamentals every guest needs before hitting record. Together, they explore why your brand is far more than your logo, color palette, or fonts. It's the promise you make, and the experience you consistently deliver across every touchpoint: podcasts, emails, websites, and conversations. Drawing from her experience leading hundreds of client campaigns, Liz breaks down how to define your voice attributes, build trust through consistency, and ensure your messaging sounds like you, not an intern, not AI, and definitely not a pushy salesperson.   Timestamps From This Episode: [02:12] Intentionally defining a consistent brand voice across all communications. [08:43] Storytelling and audience resonance for better results. [12:11] Using disruptive statements to engage listeners and differentiate your brand. [19:26] Authenticity in messaging that reflects a real person, not AI generic content. [25:40] Crafting intentional sound bites to maximize impact and shareability.   Resources From This Episode: InterviewValet.com/Liz PodcastInterviewMarketing.com

If you're an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her wisdom that could save you years of frustration and put your book on the fast track to profitability. Drawing from her experience writing ten books, ghostwriting for high-level leaders, and helping entrepreneurs craft seven-figure messages, Aurora explains why most authors undersell the true value of their books and how to fix it. She also reveals the simple storytelling strategies that make your book, and your interviews, memorable, magnetic, and marketable. With host Tom Schwab, Aurora breaks down how podcast interviews can become the most powerful tool in your book-launch toolbox. Including how to use podcasts to build anticipation months before your release date, why appearing on shows early gives you a strategic edge, and how the best authors reverse-engineer their books into marketing funnels that generate authority, clients, and profits 24/7.   Timestamps From This Episode: [03:07] Books as an appetizer to your business [08:10] Podcasts as a bestseller strategy [16:16] Books as authority builders and expertise signal [19:25] Leveraging search engines and platforms [23:29] AI vs human expertise in writing and pitching   Resources From This Episode: SamePagePublishing.com InterviewValet.com

Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet's Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results - revealing that the sprint mentality is what's holding you back. They discuss the warning signs that you're stuck in sprint mode, the importance of consistency over intensity, and what the first 90 days of your podcast interview journey should actually look like. You'll also hear how to build a 12-month training plan that delivers measurable ROI and real-world examples of guests who went from frustration to momentum.   Timestamps From This Episode: [04:13] Digital marketing platforms that create false expectations of instant results. [12:45] How lack of commitment and conviction affects messaging and results. [18:29] Defining brand and audience identity, ideal client profile, and relevant topics. [22:17] Refining and niching down to target new audiences for continued growth. [26:47] Following proven systems and processes is the key to success.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

Most leaders think the work is done once they book the interview. But if you're just showing up and talking, you're leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn't about filling airtime. Talking with host Tom Schwab, he shares how intentionally shaping your message, your presence, and your positioning will drive listeners to lean in, connect, and take action. Josh reveals the common traps even smart, experienced executives fall into - from simply "telling their story," to showing up without a core message, to hoping the host's audience will magically convert. They outline how to approach interviews the way top leaders approach keynote stages: with clarity, confidence, and purpose.   Timestamps From This Episode: [03:43] Defining success and the two camps of executives. [08:55] Why appearances alone don't drive results. [13:22] Quality over quantity – making each interview count. [16:49] Attracting the right audience through authenticity. [23:56] Developing clarity in branding and messaging.   Resources From This Episode: LinkedIn.com/in/joshcaryco JoshCary.com InterviewValet.com

What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100th episode to explore the radical shift reshaping business, creativity, and marketing: the rise of the Creator Capitalist. For seventy years, the "knowledge economy" rewarded people for what they knew. But in the age of AI, existing knowledge is free and ubiquitous. The winners will be those who create net new value. With host Tom Schwab, Lochhead reveals why applying knowledge is no longer enough, how creators are building entire economies around original ideas, and what it takes to design a category of one.   Timestamps From This Episode [04:51] AI's impact on the rise of Creator Capitalists [10:17] Evangelizing new ideas in a flattened world [14:10] The $100 as a lightning strike [20:41] Different vs. Better in category design [29:03] The power of podcasting for category design   Resources From This Episode: Lochhead.com CategoryPirates.com InterviewValet.com

If you're still marketing like it's the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet's Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one where trust trumps attention, and relationships outperform reach. From the death of keywords and vanity metrics to the rise of trust-based, human-driven marketing, Tom and Tiffany reveal why your website traffic doesn't matter like it used to and how AI is now indexing and recommending podcast interviews as credible sources of expertise. You'll learn why long-form, human-created conversations (like podcasts) are becoming the new authority signals that both people and AI trust most. Whether you're a coach, consultant, author, or B2B service professional trying to stay relevant, this episode challenges you to stop measuring outdated metrics and start focusing on authentic authority. Because in 2025 and beyond, it's not about being louder, it's about being trusted.   Timestamps From This Episode: [02:25] Lessons learned from the dot-com boom [06:09] Trust over attention is the new currency [11:57] AI's impact on search and ranking [18:58] Mass email & generic outreach is dead [26:20] Optimizing for value and profits, not just leads   Resources From This Episode InterviewValet.com/Tiffany PodcastInterviewMarketing.com

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting builds trust faster than any algorithm, why being a calm, credible voice in the chaos makes you magnetic to your ideal clients, and how to lead with generosity and authority in a world full of noise. If you're an agency owner, consultant, or service-based entrepreneur navigating the AI era, this episode is your roadmap to staying relevant and real. Discover why the future of marketing belongs to the guides, not the vendors.   Timestamps From This Episode [03:40] Human connection as a competitive advantage [10:45] Magnetic marketing, attracting ideal clients and repelling poor fits [14:50] Credibility and trust are more important than ever in the AI era [20:05] Podcasting as a service sampler to your expertise before hiring you [26:15] Responsibility and trust in client relationships.   Resources From This Episode AgencyManagementInstitute.com InterviewValet.com

What if everything you've been taught about selling is wrong? The world's number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we're living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing leads only erodes credibility. Together, they unpack why the old-school funnel fails and introduce a revolutionary alternative - The Sales Cylinder, a system built not on pressure or persuasion, but on diagnosis, respect, and authentic connection. You'll learn how to stop "following up" and start building trust like a doctor, turning conversations, especially podcast interviews, into powerful trust-building opportunities that attract, not chase, ideal clients. If you're a coach, consultant, or service professional ready to sell without selling, this conversation will transform how you think about growth. Forget the funnel. It's time to build your cylinder.   Timestamps From This Episode: [02:20] The trust recession explained [08:03] the doctor-patient analogy, building trust and respect in sales [12:48] By appointment only sales model to keep prospects engaged and filter real opportunities [23:32] Dangers of giving advice too soon and staying at the surface-level [27:59] Scaling trust-based selling with a team   Resources From This Episode: TheTrustBook.com AriGalper.com InterviewValet.com

What if your most powerful asset as a consultant, coach, or professional service provider wasn't your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab. Drawing from her popular newsletter, Samantha explains why gut instinct, discernment, and lived experience are the real differentiators that no algorithm can replicate. She and Tom discuss why intuition is often more valuable than data when making high-stakes decisions, how subtle red flags and gut feelings can shape better client relationships, and why consultants and coaches matter because of AI, not in spite of it. Samantha also warns of the dangers of outsourcing too much thinking to machines, reminding us that relying too heavily on AI can erode our ability to think critically and creatively.   Timestamps From This Episode: [02:10] Defining the boundaries of AI, sentience, and the irreplaceable human qualities in consulting. [09:56] Exploring how AI lacks evolutionary instincts, lived experience, and the risk of declining human critical thinking. [17:41] Cautions against the business rush to adopt AI without a thoughtful strategy, risking costly mistakes. [25:25] Exploring how AI is changing the meaning of work and which professions are most at risk.   Resources From This Episode: SamanthaHartley.com SamanthaHartley.com/6figureclients InterviewValet.com

Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it. From building FreeDrive in the 90s, one of the earliest online file storage companies, to coaching leaders and hosting a top podcast, Jeff has seen firsthand how disruption reshapes the way we work and live. Together, they explore how AI is transforming productivity and relationships, why human thinking and empathy must stay at the center, and how leaders can "pull the chute" when the pressure is high, pausing to regain clarity and direction.   Timestamps From This Episode [3:33] The double-edged sword of AI and human thinking [12:33] Maintaining human agency in the age of AI [17:44] Using AI for business analysis and the irreplaceable value of human conversation [24:44] The power of explaining the "Why" [26:46] Encouraging employee ownership and engagement   Resources From This Episode PullTheChute.net Linkedin.com/in/jeffsesol InterviewValet.com

What if the biggest reason your marketing isn't working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, talks with Tom Schwab about the existing marketing trap. The mistake of competing for attention in crowded, established markets instead of creating and owning a new category. Al shares how he's helped companies generate over $50 billion in market value by reframing the game entirely. If you've ever struggled to stand out, explain your true value, or escape the endless cycle of being "better, faster, or cheaper," this conversation will flip the way you think about marketing.   Timestamps From This Episode: [03:16] How category kings dominate markets and capture most of the value and financial rewards. [10:10] Elevating your perceived value by focusing on a specific problem. [16:22] Category design for all entrepreneurs – both large and small. [22:06] Reframing products – A look at the BlackBerry vs iPhone. [26:18] Why you should seek to create new, undefined markets rather than compete in established ones.   Resources From This Episode: PlayBigger.com InterviewValet.com

This special edition episode gives you exclusive access to a presentation that most people won't get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, and how thought leaders, consultants, and professional service experts can position themselves to take advantage of it. You'll hear his journey of trial, error, and discovery, and how podcast interviews create the authentic, long-form content AI trusts when recommending businesses to ideal clients. From increasing your share of voice, to building consistent brand sentiment to keeping your message fresh and relevant, Tom shows why the future of referrals is no longer just people, it's people and AI. You'll walk away with practical strategies you can apply now to ensure ChatGPT and other AI platforms become powerful advocates for your brand.   Timestamps From This Episode: [02:28] Mindset shift – What does this make possible? [06:59] Why Interview Valet is choosing podcast interviews to win with AI this year. [13:28] Diversifying your brand voice to cast a broader reach. [30:13] Authenticity & AI-generated content. [39:30] The value of other people's audiences.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and walk away with no leads, no traction, and no ROI. The problem isn't the podcast itself; it's that they didn't get the right interview, only the one that was offered. Host Tom Schwab talks with Interview Valet's Senior Client Account Manager and PR expert Liz Brooks about how guests can flip the script and take control of their interviews. Together, they discuss the importance of choosing shows where your ideal audience is listening, defining a flagship topic that makes your expertise stand out, and preparing clear calls-to-action that connect with listeners. They also explain how to use green room time and pre-show prep to align with the host, how to bring compelling stories that make your message resonate, and why every interview should be treated as the beginning of a long-term relationship rather than a one-time conversation. If you've ever walked away from a podcast thinking, "I wish we had talked about this," this episode will show you how to ensure that never happens again so you can stop taking just any interview and start getting the ones that truly drive results.   Timestamps From This Episode [02:10] The Two-Step Process: Targeting and Delivery [09:01] Using your greenroom time effectively [18:53] Optimizing for results, not appearances [22:15] Defining and measuring success from podcast appearances   Resources From This Episode InterviewValet.com/Liz PodcastInterviewMarketing.com

If the thought of networking events makes you cringe, you're not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today's digital world. With that, Kristen introduces the idea of "Anti-Networking", a smarter, more scalable way to grow your influence and authority without the awkward small talk or stacks of business cards. Instead of spending evenings at lackluster events, podcast interviews allow you to connect deeply with the right audiences, showcase your expertise, and build lasting relationships that actually matter. Together with host Tom Schwab, they break down why podcast interviews beat traditional networking hands down: they offer intimacy without the inefficiency, visibility without the noise, and authority that extends far beyond a single event. They also explore how intentional podcast guesting not only elevates your brand but also creates content that keeps working for you long after the conversation ends.   Timestamps From This Episode: [03:32] Podcasting as a quality networking source [07:41] Building genuine relationships, brand positioning, and share of voice through connection [12:31] Podcasting is an ideal platform for introverts [19:39] Driving meaningful relationships versus transactional interactions [23:08] Focusing on results, not activity, to drive sales   Resources From This Episode InterviewValet.com/Kristen Offers.interviewvalet.com/podcastwelcomepage

Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from building ecosystems. Host Tom Schwab explores this growth strategy that too many ignore but the best business leaders rely on: investing in relationships with centers of influence. Ryan shares how he went from spending millions on ads at his previous company, Hunt A Killer, to now building Talent Harbor on a foundation of trust, referrals, and long-term partnerships. You'll hear how he invested over $40,000 in podcasting before seeing a single referral, and why that patient, relationship-driven approach now fuels his biggest source of clients. This isn't about spray-and-pray marketing or chasing clicks. It's about cultivating ecosystems, building credibility inside connected communities, and unlocking exponential growth by focusing on the people who already serve your ideal audience.   Timestamps From This Episode: [03:27] Building ecosystems versus chasing prospects [12:07] Being patient and focusing on a long-term investment, not quick wins [18:31] Why leverage and relationship-building results over direct prospecting [25:00] How to connect multiple ecosystems to create new opportunities and deeper relationships   Resources From This Episode: TalentHarbor.com/Ryan InterviewValet.com

If you've ever felt like you didn't fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage. A Naval Academy graduate, Marine combat veteran, and founder of The Misfits and the Frontline Voices podcast, Mike is on a mission to help military veterans, underdogs, and unapologetic originals design their own categories, attract the right audience, and thrive without selling out or blending in. Mike shares his four must-follow rules for surviving and thriving in business, why most marketing advice falls flat for small entrepreneurs, and how founder-led content can build category authority faster than any ad budget. You'll learn why "different" is your superpower, how to niche down to eliminate competition, and why podcast interviews are one of the most powerful tools for owning the problem you solve.   Timestamps From This Episode: [05:20] Challenges veterans and corporate refugees face when entering entrepreneurship and the required mindset shift [13:42] Building missionary teams and founder-led culture [22:22] Pitfalls of personal branding and importance of category authority [31:44] Category design – niche down and accelerate payment [39:11] Four essential rules of entrepreneurship   Resources From This Episode: IronMikeSteadman.com InterviewValet.com

Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intelligence, John argues that AI isn't the strategy, it's the test. Drawing on lessons from his books The Amazon Way, Think Like Amazon, and Big Bet Leadership, he explains how leaders can drive real growth by focusing on durable customer needs, designing meaningful experiments, and leading with strategic patience. The conversation dives into Amazon's "working backwards" mindset, the dangers of using yesterday's logic in today's fast-moving landscape, and John's three-layer AI strategy that goes beyond surface-level productivity hacks to help businesses rethink workflows and solve their biggest bottlenecks. Tom and John also explore how podcast interviews can serve as powerful platforms for innovation, experimentation, and refining your message in real time. Using a real-world example from Interview Valet, they discuss how AI was used to analyze thousands of email pitches to uncover what actually gets podcast hosts to say "yes." Whether you're a solo expert, a service professional, or scaling a business, this episode delivers a fresh perspective on how to lead with agility and use AI to fuel progress, without falling for the buzzwords.   Timestamps From This Episode: [03:54] Being an active skeptic with AI, validate before committing [07:18] Working backwards, Amazon's innovation process [15:02] Using AI to analyze podcast outreach [22:21] Leadership principle - ownership and enterprise thinking   Resources From This Episode: TheDigitalLeader.substack.com Linkedin.com/in/john-rossman

This conversation is the answer to everyone's question, "Is this a good podcast for me?" This  groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or misleading metrics like download numbers. But now, with the power of AI and real-world podcast data, that's about to change. Luke and Tom discuss why traditional metrics fall short, how AI can surface deeper insights, and how the Podcast Authority Score offers a transparent, actionable, and personalized way to evaluate podcast opportunities. You'll hear the origin story behind the tool, the major data sources it uses (including audio quality, show notes, social activity, YouTube presence, and more), and how it's designed not just to measure a podcast's authority, but to help you find the right podcasts based on your unique goals. Timestamps From This Episode: [03:34] The problem with listener metrics [07:18] Introducing a new idea – customizing podcast authority scores based on individual needs [15:05] Transparency in podcast metrics to build trust [24:03] Future expectations for personalized software experiences in podcasting   Resources From This Episode: Podengine.ai InterviewValet.com

If you've ever been on radio or TV, or had media training that left you feeling "ready" for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brooks, Senior Account Manager at Interview Valet, who brings deep experience from both the traditional PR world and the podcasting space. Together, they unpack why podcast interviews aren't just a different format, they're a dramatically more powerful platform for expert positioning and lead generation. Discover why podcast listeners are more intentional and engaged, how the long-form and conversational nature of podcasting creates authenticity and trust, and why repurposing podcast content is a goldmine compared to fleeting traditional media hits. You'll also hear tips on making your interviews evergreen, the power of borrowed trust from hosts, and how podcasts influence not just your audience, but AI that's indexing your voice and message for years to come.   Timestamps From This Episode: [02:04] Comparison of passive radio/TV audiences vs intentional, engaged podcast listeners. [09:11] Format, time constraints, and accessibility – Podcasts offer flexible formats, making it more accessible for guests and audiences. [17:48] Repurposing and guest rights to content. [24:51] Podcasts allow guests to own their narrative and brand image. [28:36] AI, searchability, and online footprint   Resources From This Episode InterviewValet.com/Liz PodcastInterviewMarketing.com

In this bold and brutally honest episode of The Podcast Interview Marketing Show, host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly mistakes podcast guests make: leading with their origin story. We've all heard the advice, "just tell your story." But Tom and Kristen unpack how that advice can derail your interview, bore your listeners, and completely miss the mark when it comes to building authority and driving results. This conversation dives into the difference between ego-driven storytelling and value-driven insight, and why your autobiography isn't the hook that converts listeners into leads. They explore why listeners tune in to learn (not to hear a resume) and offer clear guidance on how to weave your personal experiences into a larger narrative that solves problems, demonstrates your expertise, and speaks directly to your ideal audience. You'll learn how to shift from self-promotion to service, how to tailor your message with relevance and empathy, and how to use storytelling strategically rather than generically.   Timestamps From This Episode [02:27] Why origin stories fail to engage your audience. [08:11] The power of "I believe" statements and using stories to support, not lead, your message. [16:05] How understanding a show's host creates rapport and relevance during interviews. [18:42] Why listeners tune you out. [24:07] How to weave in your story effectively.   Resources: InterviewValet.com/Kristen PodcastInterviewMarketing.com

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews. Chloe shares why repurposing is not just an afterthought, it's a critical part of your content strategy. Together, she and Tom explore how to transform every podcast appearance into evergreen marketing fuel. You'll hear practical tips on how to use interview clips, quote graphics, blog posts, lead magnets, email signatures, and even book chapters, all starting with a single interview. From creating a multi-touch social strategy to using interviews in your nurture sequences and on your website, this episode is full of actionable ways to amplify your authority and extend the value of your conversations. If you've ever wondered, "How do I get more from the interviews I'm already doing?"—this episode gives you the blueprint. Tune in, take notes, and get ready to stop leaving gold on the table.   Timestamps From This Episode: [02:22] Repurposing As A Strategy, Not An Afterthought [05:42] The Joe Rogan Effect – The power of repurposed content [12:09] LinkedIn posting best practices [23:08] Showcasing your media appearances on your website [27:43] Why you need to be transcribing your interviews for content creation   Resources From This Episode: InterviewValet.com/Chloe PodcastInterviewMarketing.com

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet's Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that feel natural, offer real value, and move listeners to take the next step. Together, they unpack how to lead with intention before ever hitting record, why offering a "small yes, medium yes, and heck yes" gives your audience options that meet them where they are, and why podcast interviews are conversations, not commercials. Tiffany shares practical tips on how to integrate your CTA organically, how to avoid dated or ineffective closing lines, and how a thoughtful welcome page can keep your calls to action evergreen and effective. If you've ever stumbled when asked, "Where can our listeners find you?", this episode gives you a smarter way forward. Timestamps From This Episode: [02:16] Podcast interviews vs sales calls [05:39] Avoiding sales tactics and language during your interviews [10:18] The three yeses approach to making a call to action [15:47] CTAs that don't work on podcasts   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

In this episode of The Podcast Interview Marketing Show, Tom Schwab is joined by Interview Valet's Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having different speakers share your brand message not only expands your reach but also deepens connections with niche audiences, boosts credibility, and prevents burnout, all without increasing your workload or budget. Jessica shares insights from the operational side, highlighting how Interview Valet has seen success by leveraging the unique talents and perspectives of team members across PR, health and wellness, and business leadership. Tom reflects on how this approach has unlocked new opportunities, created sustainable growth, and positioned the company for greater influence with both clients and AI platforms like ChatGPT that index podcast content. They discuss how empowering your team to share their expertise on podcasts builds trust, attracts ideal clients, and creates a scalable marketing engine that continues working, even when you're not in the spotlight. Whether you're currently the sole voice of your brand or ready to grow your influence, this episode offers a compelling case for turning your team into your greatest marketing asset.   Timestamps From This Episode: [03:28] Team members' unique expertise to connect with different audiences. [07:57] Authority through diverse representation. [12:16] Founder-led marketing vs. a team approach to avoid burnout and bottlenecks. [23:05] Brand guidelines to maintain a consistent tone of voice.   Resources From This Episode: InterviewValet.com PodcastInterviewMarketing.com

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: "What should I say on a podcast?" They break down how to craft podcast messaging that goes beyond clever catchphrases and instead connects deeply with the right audience. They explore the power of intentional communication, how to position yourself as a go-to expert without sounding self-promotional, how to frame your story in a way that's clear, compelling, and memorable, and how to speak from experience to earn trust and spark action. From understanding the importance of defining your "box", or category, to using relatable client stories and bold point-of-view statements, Chloe shares what it really takes to show up with authenticity and impact. If you've ever felt stuck trying to articulate your message, or if you're looking to make your interviews not only resonate—but move your market—this episode is for you.   Timestamps From This Episode: [01:22] Common messaging challenges – balancing personal story vs value. [07:55] Using category design to help audiences understand your expertise and messaging context. [11:42] Using "I" messaging to establish expertise and authenticity. [19:36] Being relatable and focusing on the client as the hero, not on name-dropping.  [23:06] Crafting natural, authentic messaging to better connect with your audience.   Resources From This Episode: InterviewValet.com/chloe PodcastInterviewMarketing.com

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity and purpose. Together, they break down what it means to connect meaningfully with listeners and how to share your expertise in a way that builds trust rather than resistance. With Kristen, Tom explores the shift from trying to build credibility to creating a genuine connection, the importance of framing your message around the listener's problem, and how to structure a call-to-action that feels natural and helpful. Throughout the discussion, they highlight real-world examples and common mistakes, like the five deadly sins that make guests sound pushy or unprepared, and offer practical advice on how to avoid them. This episode is a must-listen for anyone looking to leverage podcast interviews to grow their business with integrity, empathy, and impact.   Timestamps From This Episode: [02:49] Connection, relatable problems, and organic mentions of products over self-promotion [06:12] Host/Guest tips for aligning expectations before recording. [13:42] Avoiding your boilerplate sales pitch by customizing your stories for your audience. [15:25] The five deadly sins of podcast selling. [29:29] How to identify and serve your super consumers.   Resources From This Episode: InterviewValet.com/Kristen PodcastInterviewMarketing.com

Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today's AI-driven world and why your reputation depends on more than just publicity. Drawing on her background working with top PR firms in Silicon Valley, Liz shares how she sees podcast interviews as a strategic tool for building trust and authority over time. This isn't about chasing headlines or temporary buzz, it's about leveraging the authenticity of your voice to shape how you're positioned in your industry. From the difference between publicity and positioning to the importance of being relatable rather than rehearsed, Liz shows why voices transform while headlines simply inform. Together, Tom and Liz discuss how podcasting allows you to move beyond filtered messages and become a mentor, not a salesperson, in your field. If you're serious about building long-term credibility and creating a digital library of trust, this conversation will change how you approach every podcast appearance.   Timestamps From This Episode: [01:22] PR lens vs marketing lens. [05:47] Real transformation and trust come from hearing authentic voices, not just headlines. [13:33] Targeting smaller, more relevant podcast audiences for better engagement and conversions. [18:30] Balancing professionalism and humanity – strengths and mistakes in connecting with listeners [21:38] Compounding trust and your digital footprint over time.   Resources From This Episode: InterviewValet.com/Liz PodcastInterviewMarketing.com