The Salon Scoop

There are more podcasts available today than ever before…but are they actually delivering what salon professionals want?  Most podcast hosts assume they know what their listeners are looking for, but very few stop to ask the people pressing play.The problem? When podcasts are built on assumptions instead of listener feedback, episodes start to feel repetitive, surface-level, or disconnected from the real challenges salon owners face every day.In this episode of The Salon Scoop, we're flipping the script. Instead of interviewing an expert on a single topic, we're sitting down with three salon professionals for an honest, focus-group style conversation about the podcasts they listen to — what hooks them, what makes them hit skip, and what they wish more hosts understood about busy salon owners. If you listen to a lot of podcasts and want to know if your opinions match those of our panel, you'll enjoy listening to this.  We delve into a behind-the-scenes look at how listeners actually choose, consume, and connect with the shows they love.In this episode, you'll learn:What motivates salon professionals to press play on an industry podcast episodeThe topics and conversations salon owners find the most valuable (and which ones they tune out)Why episode length, format, and host style matter more than most podcasters realizeWhat makes salon professionals stop listeningThe honest advice three salon owners would give to every salon industry podcast hostThank you to our guests for sharing their feedback so openly.  If you want to fill out our podcast quiz to share your likes and dislikes, hit this link!  ⁠https://docs.google.com/forms/d/e/1FAIpQLSf_-SWZHMzl8KCywISmwrxcQoDX2h4s9vmI2hy7ctyJuiDQzw/viewform⁠  There's even a reward at the end for participating!Here's how you can connect with our guests from today's show:Jaime Duchscherer @canvasiscolor  @polishedwny  @jbd_artofbeauty Georgia Reynolds @working.on.empathy  @georgia_of_torontoSonia Yarkhani   @Sonia_hairstory For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠⁠https://www.salonsos.ca/digital-marketing-academy⁠⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Most salon owners spend time marketing for their business...until reality sets in. Clients need attention, the team needs support, and operations take over. Marketing for salons quietly gets pushed aside — until bookings drop and the panic posting begins.The problem? Inconsistent marketing doesn’t just slow your growth. It actually trains your audience to forget about you.In this episode of The Salon Scoop, we break down why sporadic posting, reactive promotions, and stop-and-start strategies can damage your social media for salons, weaken your Google rankings, and hurt long-term client retention. If you want to support consistent bookings, this conversation will change the way you think about marketing for salons.In this episode, you’ll learn:• Why inconsistent social media marketing for salons can cause clients to forget your brand• Why reactive promotions rarely solve booking gaps• What strong marketing strategies for salons actually look like• How consistent messaging builds trust and brand recognition• The simple shifts salon owners can make to create sustainable digital marketing for salonsIf you’ve ever wondered why your marketing feels like it only works in bursts, this episode will help you understand why consistency is the real growth strategy.Because great marketing doesn’t just attract clients, it keeps your salon top of mind!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Are you posting consistently, following trends, and trying to grow your Instagram but still not seeing it translate into real clients? You’re not alone!In this episode of The Salon Scoop, Scott sits down with J Ladner, a Los Angeles-based celebrity hairstylist and educator who has built an audience of over 270,000 followers, and more importantly, knows how to turn that attention into real business behind the chair.This conversation goes beyond just growing a following. It’s about how to make social media for salons actually work.In this episode, you’ll learn:• What actually works when it comes to growing on Instagram today• The difference between content that gets likes vs. content that gets clients• How to balance content for clients vs. other stylists• How to tell if you’re attracting the wrong audience• Simple ways to turn followers into bookings• The biggest mistakes stylists make with social media marketing for salons• A realistic content strategy for busy stylists• How to turn online attention into real opportunities and revenue Social media doesn’t have to feel overwhelming, but it does need to be intentional.Because it’s not about having more followers… it’s about turning the right attention into real growth.Huge thanks to J Ladner for sharing such incredible insight, make sure to follow along on Instagram @itsmrjladnerFor your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salondigital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

What do some of the most successful professionals in the salon industry have in common when it comes to how they got started?Surprisingly… almost nothing.In this special 200th episode of The Salon Scoop, we’re revisiting clips from past conversations with five incredible industry leaders: Wendy Belanger, Candy Shaw, Farhanna Premji, Sean Godard, and Sam Villa. Each shares how their journey into the beauty industry began — and their paths couldn’t be more different.In this episode, you’ll hear:• How some of the industry’s most respected professionals got their start• The unexpected paths that led to incredible careers• Why there’s no single formula for success• A reminder for anyone questioning their next stepAfter 200 episodes, one thing is clear: success in this industry rarely follows a straight line.Sometimes the most important thing you can do… is simply take the next step! Make sure to follow these amazing guests and industry icons on Instagram@wendyabelanger @thebalaylama @xo.farhana.balayage @seangodard @samvillahairFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What are the trends quietly shaping the salon industry right now… that most salon owners aren’t paying attention to yet?If you’ve ever wondered what’s really happening behind the scenes in the beauty industry — not just from one brand or one perspective, but across thousands of salons — this episode will give you a fresh perspective.In this episode of The Salon Scoop, Scott sits down with Anne Moratto from Modern Salon, one of the most respected media platforms in the professional beauty industry. Through the stories they cover, the professionals they feature, and the trends they track, Anne and her team have a unique view into what’s evolving in salons every day.In this episode, we explore:• The trends gaining momentum across the salon industry right now• The biggest challenges salon owners and stylists are facing today• The opportunities emerging for professionals who stay informed• What successful salons are doing differently in today’s environment• Why perspective and industry awareness matter more than everIf you want a clearer understanding of where the industry is headed, and how to position yourself for what’s next, this conversation offers insights you won’t want to miss!Huge thanks goes out to the amazing Anna Moratto for sharing such important insight. Follow @modernsalon on Instagram for more education, industry insights, and inspiration for salon professionals!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

When salon owners think about marketing for salons, they usually focus on external strategies — social media marketing for salons, SEO for hair salons, updated websites for salons, or improving Google rankings through digital marketing for salons. But one of the most powerful salon marketing strategies actually starts inside your business.Your team's performance is part of your brand and directly shapes the guest experience, which influences client retention, online reviews, referrals, retail sales, and rebooking rates.In this episode of The Salon Scoop, we explore a powerful leadership system that can strengthen both team culture and long-term business growth: structured one-on-one meetings with your team.In this episode, you’ll learn:Why internal leadership systems are a key part ofmarketing strategies for salonsHow team performance directly impacts client retention and online reviewsHow structured one-on-one meetings improve communicationand accountabilityWhat salon owners should discuss during these personal development meetingsHow to eliminate fear and create a strong team cultureIf you want to grow your business, you need to start by growing your team.  This episode will show you how to effectively implement one-on-one meetings - a leadership system that is one of the most powerful — and overlooked — growth strategies in the salon industry.Because great marketing may bring clients in the door, but a great team is what keeps them coming back.For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

More cosmetologists than ever are leaving traditional salons to open their own suites. The promise? Freedom, flexibility, and full control of your business.But what does that actually look like behind the scenes?In this episode of The Salon Scoop, Scott sits down with Tatiana Masone (@thateverythingmom) and Tessia Hollinger (@beauty_stylesbytess) — two successful independent artists — to share an honest look at the transition from employee to business owner.Because when you go independent, you’re not just a service provider anymore. You’re managing your own marketing for salons, inventory, finances, operations, and growth.In this episode, you’ll learn:• What the transition from traditional salon to suite rental REALLY looks like• The biggest challenges faced in the first 6 months of going independent• The financial and operational realities of salon suite ownership• How independent operators approach social media for salons and client growth• How digital marketing for salons changes when you are your own brand• Signs you may (or may not) be ready to go independent• Advice for any salon professional looking to grow a sustainable career in today’s industryIf you’re already a suite renter and are looking for best practices to succeed, or if you're thinking about making the move to a salon suite, this episode will give you the clarity you need to make smarter decisions.Because there’s no one “right” path in this industry, only the one you’re prepared for.For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Consumer behavior in the beauty industry has changed dramatically. Today’s salon clients are more informed, selective, and digitally driven than ever before. Before committing to a service provider, most potential guests will conduct what is essentially a full digital audit of your business.From browsing Instagram for salons to reading Google reviews and visiting websites for salons, clients are doing extensive research long before they ever reach out. In this episode of The Salon Scoop, we break down how modern clients evaluate salons online and how to set up your digital marketing presence to help you attract new guests. In this episode, you’ll learn:• How modern clients research salons before booking• Why Instagram for salons acts as your digital storefront• The role Google reviews play in building trust and credibility• Why strong websites for salons are essential for conversions• How your online presence shapes client expectations before they arrive If you want your salon to stand out in today’s competitive market, understanding how clients make booking decisions online is essential.Because long before someone contacts you or clicks “Book Now,” they’ve already decided whether your salon is the right fit.For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What if increasing your salon’s retail sales didn’t require pressure, scripts, or awkward conversations… but actually felt natural and aligned with great client care?In this episode of The Salon Scoop, Scott sits down with longtime stylist, salon owner, and educator Kristie Leslie, whose salon team has achieved an astonishing 100% retail-to-service ratio, meaning their retail sales match their service sales dollar for dollar.Kristie has spent years redefining how salons approach retail, and through her program The Business of Retail, she’s helping stylists and owners transform retail from the most uncomfortable part of the business into one of the most powerful drivers of profitability. In this episode, you’ll learn:• The real reasons stylists feel uncomfortable selling retail• The mindset shift that transforms retail from “sales” into client care• How to naturally integrate product conversations into the salon experience• When retail conversations should happen during an appointment• A simple daily habit that can immediately increase retail results• The systems salons need to consistently grow retail sales• How salon owners should track retail performance and communicate it to their team• The biggest mistake owners make when trying to motivate stylists to sell products• How salons can compete with Amazon and online retailers• What becomes financially possible when retail is done wellIf you know someone in the industry who struggles with retail conversations, share this episode with them. Because when stylists sell with ease and authenticity, everyone wins…the client, the team, and the business!HUGE thanks goes out to the amazing Kristie Leslie for sharing her wealth of information on this subject, to learn more about her program The Business of Retail, check her out on Instagram @kristieleslie.theorieFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR ifyou want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my SalonBusiness Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, SalonOwner Collective Podcast.

Running a salon today means managing people, clients, and operations — while also investing in digital marketing for salons. From websites for salons and social media for salons to SEO for hair salons and salon loyalty programs, marketing can become one of your biggest expenses… and one of the hardest to evaluate.In this episode of The Salon Scoop, we tackle a big question: Are you truly investing in marketing, or just paying for it?This is practical business advice for salon owners who want clarity, stronger ROI, and smarter marketing strategies for salons, not just more services and more invoices.  In this episode, you’ll learn:• The difference between visibility and real results on salon social media• How to know if your Instagram for salons is driving bookings or just filling your feed• What real SEO for hair salons includes — and how Google rankings best practices for salons impact growth• Why many websites for salons look good but don’t convert• How effective salon loyalty programs and loyalty program best practices for salons improve retention• The hidden cost of disconnected marketing efforts• The key questions to ask when investing in digital marketing advice for salons• How to evaluate your marketing for salons without being a marketing expertIf you want your digital marketing for salons to actually support bookings, retention, and long-term growth, this episode gives you the clarity to make confident decisions. Because your marketing should grow your business, not drain it!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Want an unbiased look at where the salon industry is heading, what challenges lie ahead, and where the biggest opportunities are emerging? In this episode of The Salon Scoop, Scott sits down with Leslie Perry, CEO of the Professional Beauty Association (PBA). Leslie brings both boardroom brilliance and salon-floor soul to everything she does, offering a uniquely balanced perspective on what’s really happening across the beauty industry...from salon owners and stylists to manufacturers and distributors.This conversation is designed to give salon professionals the clarity needed to navigate change and build long-term success in an evolving industry.In this episode, you’ll learn:• The biggest shifts shaping the future of salons• Workforce and recruitment challenges impacting growth• Emerging business models for the next 3–5 years• Where the biggest opportunities exist for salon owners• What successful salons are doing differently• The skills that will define long-term success beyond technical ability• How adaptability supports leadership and marketing for salons• Why staying informed strengthens your digital marketing for salons strategy• One key piece of advice to prepare for 2026 and beyond The beauty industry is evolving, and those who stay informed and adaptable will be best positioned to grow, lead, and succeed in the years ahead. HUGE thanks goes out to the incredible Leslie Perry for sharing amazing insight! Make sure to follow along on IG @probeautyassoc and @leslieperry_pba. You can join the PBA and benefit from all the amazing things this organization does for the industry here: www.probeauty.orgFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Running a salon means making decisions all day — for your team, your clients, and your future. But the biggest growth moments don’t come from working harder… they come from asking better questions.In this episode of The Salon Scoop, Scott and Sarah talk about the powerful questions salon owners often avoid — and how those questions lead to better retention, stronger leadership, and smarter salon marketing strategies.Because the salons that grow this year won’t just be busy. They’ll be clear, aligned, and intentional This is practical business advice for salon owners ready to improve staff culture and retention, client loyalty, and long-term sustainability.In this episode, you’ll learn:• • The client questions that uncover hidden friction in booking, pricing, and experience• How better communication strengthens salon loyalty programs and retention• Why recognition and connection matter as much as services• The employee questions that reduce burnout and improve team retention• How system gaps (not people) often cause stress in salons• The leadership questions that reveal whether you’re growing or just surviving• How clearer systems support digital marketing for salons and long-term stability• Why retention, communication, and structure matter more than just social media for salons• How aligning your websites for salons, messaging, and systems supports growth• How clarity leads to stronger marketing strategies for salons and better decision-makingThe beauty industry is evolving fast. Clients are more selective, teams want stronger leadership, and salon owners are craving sustainable growth. Asking better questions lead to better systems, and better systems lead to stronger, more profitable salons.For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What you’re about to hear are the most replayed moments from one of our top episodes, a roundtable conversation that sparked major discussion across the industry.In this special highlight episode of The Salon Scoop, Scott revisits key insights from the Salon Structure Showdown, where industry experts break down the pros and cons of commission-based salons, booth rental, and salon suite models. This conversation touches every corner of the industry, from ownership and team structure to retail performance, career paths, and the evolving future of salon business.In this episode, you’ll hear:• The biggest differences between commission salons, booth rental, and salon suites• The pros and cons of working in each salon structure• How different models impact retail sales and team culture• Why some owners are now operating both commission salons and salon suite businesses• Predictions for how salon business structures are evolving• How to know which model makes sense at different stages of your career• The realities salon owners and professionals need to understand before choosing a pathIf you’ve ever wondered which structure truly supports growth, flexibility, or long-term success, this episode gives you a snapshot of the perspectives shaping today’s salon industry. What you’ll hear is only a glimpse into one of our most listened-to episodes, and there’s so much more in the full conversation!👉 Listen to the full episode here: https://open.spotify.com/episode/5fzikvXCPEDe2ItIFsmAhi?si=6zi-khPLS6CMkScPviRuPwFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

One of the hardest truths for salon owners to accept is this: clients don’t always leave because something went wrong. Many of the guests who quietly stop booking loved their results, trusted their stylist, and felt comfortable in your space. Client loss is usually slow, silent, and tied to life changes, convenience, or simple disconnection — not dissatisfaction.In this Digital Debrief, Scott and Sarah are unpacking the real reasons clients drift away and how smart salon marketing strategies and retention systems keep them connected.• Why pricing changes don’t always mean lost value — and how salon loyalty programs help clients stay connected • How life changes, not bad service, often cause booking gaps • Why convenience (location, booking, hours) quietly competes with loyalty • How inconsistent communication impacts retention more than you think • How social media for salons and email touchpoints keep you visible between appointments • Why many clients leave simply because nothing pulled them back • How loyalty program best practices for salons create a strong reason to rebook • How digital marketing for salons supports retention, not just new client growth • The systems that make it easy for clients to return after time away • Why retention is built between visits, not just during themClient retention isn’t just about great services... it’s about connection, visibility, and smart systems. When websites for salons, communication, and salon loyalty programs work together, clients don’t disappear quietly… they come back when they’re ready. If you want more consistent bookings, stronger relationships, and smarter marketing for salons, this episode gives you the strategy behind keeping clients connected for the long run!This is practical business advice for salon owners who want stronger retention, not just more new-client marketing.  In this episode, you’ll learn:For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What happens when the identity you’ve built for decades no longer fits and you decide to start again anyway?In this episode of The Salon Scoop, Scott sits down with Sheri Doss, an Education Icon who has reinvented herself recently not once, but twice. From leading global education at Redken, to stepping away into early retirement in Costa Rica, to returning as Head of Education for Bumble and Bumble, Sheri’s story challenges everything we think we know about career paths in the salon industry.  Sheri is a respected leader known for transforming the way professionals learn, grow and see themselves. She is deeply passionate about education as a catalyst for personal and professional transformation. She believes that when people are empowered with the right knowledge, they don't just improve their skills, they changes their lives.In this episode, you’ll learn:How to reinvent yourself without losing credibility in the salon industryHow to navigate fear, judgment, and uncertainty during a major career pivotThe mindset shift needed when your professional identity changesHow to honor your past while fully stepping into what’s nextHow trust is built when joining new teams, brands, or environmentsWhy reinvention can bring more clarity, freedom, and fulfillment — not lessHow growth in your career mirrors growth in your leadership and marketing for salonsWhy evolving personally helps you lead stronger businesses and teamsHow adaptability supports long-term success in digital marketing for salons, leadership, and brand positioningThe courage it takes to change — even when you’ve already “made it”Whether you’re a stylist changing salons, an owner stepping away from a business you built, or a professional considering a new chapter, this episode offers perspective, reassurance, and permission to grow. Make sure to follow along with Sheri's journey on Instagram @sheridossBecause sometimes, reaching the top is exactly where reinvention begins.For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In a world driven by reels, trends, and overnight success stories, it is easy for salon owners to believe that going viral is the goal. High view counts look impressive, but when it comes to real growth, viral moments rarely translate into consistent bookings or long-term success.In this Digital Debrief episode, Scott and Sarah break down why consistent salon marketing strategies outperform viral content every time. From social media marketing for salons and Instagram for salons to websites for salons and SEO for hair salons, sustainable growth is built through visibility, trust, and repetitio… not one lucky post!In this episode, you’ll learn:• Why consistency matters more than virality in marketing strategies for salons• How social media for salons builds trust and familiarity over time• The difference between views and conversions in social media marketing for salons• Why Instagram for salons works best as part of a long-term plan• How websites for salons and SEO for hair salons support consistent client discovery• Google rankings best practices for salons that reward steady, intentional marketing• How to create sustainable marketing for salons without burnoutIf you want steady bookings, loyal clients, and marketing that actually supports your business goals, this episode will help you shift your focus from chasing viral views to building a strategy that lasts!For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Every January starts the same way… fresh goals, big intentions, and the belief that this year will be different. Motivation is high, routines feel possible, and commitments are written down with confidence. And yet, for most people, those resolutions don’t make it past the first few weeks.Not because we lack discipline. Not because we don’t want growth badly enough.But because most of us were never taught how to build habits that actually stick, even when life gets busy and willpower disappears.In this episode, you’ll learn:Why most habits fail within weeksHow to choose identity-based habits that lastThe simplest way to make habits effortlessHow small actions create massive momentum over timeHow to design habits that work automatically instead of relying on disciplineHow to create real, lasting changeIf you’re tired of starting over every January and ready to stop relying on motivation and start building habits that transform your life — this might be one of the most important episodes you listen to all year!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Most salon and spa owners wear every hat in the beginning. Booking clients. Managing staff. Ordering inventory. Somewhere along the way, digital marketing for salons gets added to the list, and it quickly becomes one of the most time-consuming roles.In this Digital Debrief episode, Scott and Sarah talk about how salon marketing has evolved and why doing it all yourself is no longer sustainable for long-term growth. This is practical business advice for salon owners who feel stretched thin and are wondering if outsourcing is the next right step. Knowing when to invest in professional support can help you protect your time, improve results, and refocus on running your business.In this episode, you’ll learn:• The signs your salon has outgrown DIY digital marketing• How digital marketing for salons has become a full-time role• Why social media for salons and social media best practices for salon owners require consistency• How websites for salons and SEO for hair salons impact bookings and Google rankings• Where salon loyalty programs and loyalty program best practices for salons fit into retention• When outsourcing marketing for salons supports growth instead of adding cost• How to choose marketing strategies for salons that align with your goalsIf you are feeling overwhelmed by marketing or questioning whether your current approach is still working, this episode offers clarity and direction to help you move forward with confidence.For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Imagine spending years building your Instagram only to have it hacked and wiped away overnight. That’s exactly what happened to Michael Cole. But instead of giving up, he used the setback as fuel. In just 2.5 years, he not only rebuilt his account, he grew it bigger and stronger than before. In this episode, Michael shares the strategies, mindset, and social media techniques that helped him turn a terrible loss into his greatest comeback. If you’ve ever worried about losing your progress, or wondered how to bounce back from setbacks in your career, this is the must-listen! HUGE thanks goes out to Michael Cole, we know this episode is going to help so many people that have experienced this. Make sure to check out his progress on IG by following along @michaelcoleinspiresFor your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you cansubscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts andretains thriving stylists.More from the Salon S.O.S. Business Building ResourceLibrary:Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academyEmail [email protected] to get in contact with us. We’realways here to help support you with salon business advice!If you listen to any of the following shows, we're sureyou'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast,The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

The start of a new year is the perfect time for salon professionals to step back, evaluate what is working, and reset their digital presence with intention. Instead of jumping straight into promotions or posting more on Instagram, the most effective salon marketing strategies begin with clarity.In this Digital Debrief episode, Scott and Sarah walk through why a digital marketing audit is the foundation of smart, sustainable growth. From websites for salons and SEO for hair salons to social media marketing for salons and loyalty program best practices for salons, this conversation helps you understand where your marketing is helping your business…and where it may be holding you back.In this episode, you’ll learn:• Why a digital marketing audit is essential for effective marketing strategies for salons• What to look for on your salon website and how websites for salons impact trust and conversions• How SEO for hair salons supports long-term visibility and Google rankings best practices for salons• The role of social media for salons and social media best practices for salon owners• How Instagram for salons fits into a larger social media marketing strategy• Where salon loyalty programs and loyalty program best practices for salons support retention and repeat visits• How to align your digital marketing advice for salons with real business goals, not trendsIf you are ready to start the year with clarity, confidence, and marketing that actually converts, this episode is your reset!For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit thislink to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, getsocial media and marketing advice for salons, and build a salon culture thatattracts and retains thriving stylists.More from the Salon S.O.S. BusinessBuilding Resource Library:Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!If you listen to any of the followingshows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast withBritt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The HairdresserStrong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Have you ever wondered what's the most memorable piece of advice your favorite industry artists and educators have received in their careers and what they would want to pass along to new industry professionals?!In today’s episode, we ask some of the best in the biz exactly that: what's the best piece of advice you would give your younger self or someone in the industry who needs to hear it? Their answers are helpful and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:@xo.farhana.balayage@robertsugdenhair@profofhair@timfiskis@blushandmane@wraywray__@jadebeautyco@ericakeelen_studio_sage@thebalayamaFor your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building ResourceLibrary:Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academyEmail [email protected] to get in contact with us. We’realways here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Whether you’re a seasoned stylist or a growing spa owner, this is your roadmap to what’s next in marketing for salons and how to stay ahead of the curve.In this Digital Debrief episode, Scott and Sarah break down realistic, industry-specific marketing trend predictions for salons that will help you future-proof your brand, attract dream clients, and strengthen your online presence through smarter, more strategic marketing.From mastering SEO for hair salons and Google rankings best practices for salons to refining your social media for salons strategy, we’ll explore how salon owners can adapt to a rapidly changing digital world while keeping connection and creativity at the heart of everything.  In this episode, you’ll learn:2026 digital marketing trends for salons that actually matterHow AI and automation are reshaping social media marketing for salonsSEO for hair salons + Google rankings best practices for salons that will dominate next yearWhy authenticity and storytelling are key social media best practices for salonsHow to upgrade your salon website to boost visibility and client conversionsActionable business advice for salon owners to stay competitive and profitableThe role of personalization in loyalty program best practices for salonsHow to align your salon marketing strategies with evolving client behavior Tune in to discover where the industry is heading  and how to make sure your salon or spa is ready to shine in 2026 and beyond!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We are SO excited to have the amazing Candy Shaw, also known as The BalayLama®, once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Under-Promise, Over-Deliver: The Balay Lama®’s Secret to Success (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry icon everything you never knew you needed to know about her!Huge thanks to Candy once again for being such an amazing guest, make sure to follow her on IG @thebalaylamaFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Today’s salons are more than places for haircuts and highlights, they’re community anchors. Clients are looking for brands that not only make them look good but do good.In this Digital Debrief episode, we explore how purpose-driven marketing for salons can elevate your brand, strengthen your community presence, and attract clients who value connection and authenticity.Whether you’re just starting your community outreach or looking to refresh your salon marketing strategies, this episode is packed with business advice for salon owners who want to make an impact while boosting SEO, improving Google rankings, and growing genuine loyalty that lasts.  In this episode, you’ll learn:Why giving back is one of the most powerful marketing strategies for salonsHow to align your community initiatives with your digital marketing strategyCreative ideas like charity cut-a-thons, donation drives, and collab programsSocial media marketing for salons that amplifies your local impactLoyalty program best practices for salons that build emotional connectionSEO for hair salons and Google rankings best practices for salons to get noticed onlineHow to share your story authentically through social media for salon ownersActionable business education for salons that blends purpose with profit Tune in for inspiring examples and practical tools to help your salon make a difference in your business, your community, and beyond! Looking for real, actionable ways to give back? Click to read our blog:https://www.salonsos.ca/post/the-secret-to-standing-out-locally-give-back. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In this episode of The Salon Scoop, we’re joined by award-winning colorist, educator, and Studio Sage owner Erica Keelen. Known for her transformational color work, editorial artistry, and powerful digital presence, Erica has built a thriving salon, a loyal clientele, and an Instagram audience of 31,000+—all while staying behind the chair. From her NAHA nominations to winning the L’Oréal Color Style Trophy USA, Erica has used creativity, consistency, and smart digital marketing for salons to elevate her career. Today, she shares the real strategies she uses for clientele growth, Instagram for salons, salon marketing strategies, and leading a high-performing team. In this episode, you’ll learn: How Erica built her clientele—and the digital marketing moves that still work todayThe best-performing content for IG and the biggest social media mistakes salons makeHow to turn followers into real clients using smart social media for salon ownersThe biggest challenges salon owners face and how Erica leads her teamThe digital tools, systems, and websites for salons that support growthGoogle rankings best practices for salons + simple SEO updates you can applyLoyalty program best practices for salons and how to boost retentionErica’s top business advice for salon owners and stylistsFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.This episode blends artistry, leadership, and business education for salons into one inspiring, actionable conversation and we're so thankful to Erica for sharing such amazing insight! Make sure to give her a follow on Instagram @ericakeelen_studio_sage 

The Loyalty Program Collab is a fresh, innovative take on loyalty program best practices for salons, one that combines social media and local partnerships to help you attract new audiences while rewarding the loyal ones you already have.In this Digital Debrief episode, Scott and Sarah are breaking down how to turn your salon loyalty program into a full-blown marketing engine that boosts your SEO, strengthens your community presence, and helps you climb Google rankings. In this episode, you’ll learn:What a Loyalty Program Collab is and why it worksHow to partner with local businesses to expand your reachLoyalty program best practices for salons that increase retention and visibilityHow to use social media for salons and SEO for hair salons to make your loyalty program discoverableGoogle rankings best practices for salons that tie directly to your loyalty and referral programsHow to amplify your salon marketing strategies with collaborative promotionsThe most effective social media marketing for salons to drive engagement and new signupsActionable business advice for salon owners to turn loyalty into long-term growthTune in to discover how collaboration, creativity, and connection can transform your salon loyalty program into your strongest digital marketing strategy yet!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

For the first time ever, we’re seeing real numbers that reveal how salons across the country are truly performing... and the results might surprise you. In this episode of The Salon Scoop, Scott sits down with Alain Audet from Salon Interactive to unpack insights from their groundbreaking new industry project, the first of its kind to measure what’s really happening behind the chair nationwide. In this episode, you’ll learn:How your salon really stacks up against others across the industryWhere growth is happening fastest, and where salons are losing tractionWhich performance benchmarks and key metrics matter most for long-term successIf you’ve ever wondered how your salon compares to industry averages, what’s driving industry growth (salon services vs. salon retail), or where the next big opportunity for growth lies, this is the episode you’ve been waiting for, because it’s based on REAL data!  You can inquire about your own access to the data at www.thekimreport.com or follow @saloninteractive. This conversation is packed with business advice for salon owners, business education for salon pros, and proven salon growth strategies you can use to strengthen your business today. Tune in now to see how your salon really measures up, and where the biggest opportunities for growth are waiting. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Feeling stuck on what to post on your salon or spa social media? You’re not alone. Many salon owners and salon professionals struggle with creating content that feels consistent, engaging, and purposeful without sounding repetitive. In this Digital Debrief episode, Scott and Sarah break down how social media for salons can be simplified by using content pillars and evergreen content. You’ll discover how to build a framework that balances education, inspiration, promotion, and entertainment so your posts connect with both existing and potential clients. Plus, you’ll learn how to create reusable, timeless content that saves you time while keeping your salon marketing strategies consistent and impactful. Whether you’re focusing on Instagram for salons or improving your salon's overall digital marketing strategy, this episode will help you finally feel in control of your content calendar.  In this episode, you’ll learn:How to use content pillars as your framework for salon social mediaWhy evergreen content is key for saving time and boosting engagementHow to recycle and repurpose content for multiple platformsSimple social media best practices for salons to avoid feeling repetitiveHow digital marketing strategies for salons tie content, SEO, and loyalty togetherPractical marketing advice for salon owners to keep your feed consistent and impactfulFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast. 

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the most rewarding part of being a salon professional?!” Their insights will help you connect with your own WHY and remind you of why you got into this amazing industry in the first place! HUGE shoutout to our amazing guests for sharing their insights!Make sure to give them a follow on Instagram:Brayden Pelletier: @justbhairJamie DiGrazia : @jamiedigraziaGeorge Garcia: @georgegarciardkenNatalie Ruzgis: @natalieruzgisSean Godard : @seangodard For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Few things disrupt a salon or spa day faster than a no-show. Lost time, lost income, and a schedule that suddenly falls apart—it’s frustrating and costly for every salon owner and service provider. While you can’t eliminate no-shows completely, you can set up smart systems to minimize them. In this Digital Debrief episode, Scott and Sarah share business advice for salon owners on how to balance professionalism with client care. From clear policies to simple tech solutions, you’ll discover how to protect your schedule while still providing an exceptional guest experience.Whether it’s requiring deposits for big-ticket services, adding cancellation policies to your salon website, or using automated reminders and loyalty programs to keep clients engaged, these strategies are must-knows for any salon professional looking to reduce no-shows and increase consistency.  In this episode, you’ll learn:The no-show prevention systems every salon should have in placeHow to write and communicate effective cancellation policiesSmart ways to use your salon website and social media for salons to set expectationsHow loyalty program best practices for salons can improve client accountabilityWhy deposits, reminders, and boundaries are essential to strong salon marketing strategiesPractical, real-world business education for salons to protect your time and incomeFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We sat down with the amazing Morgan Thomas in her episode "The Blueprint to Blowing Up on Instagram" to discuss her amazing career in our industry and the important role that social media plays. If you haven't listened to that episode yet, stop what you're doing and scroll back!It is clear that Morgan is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Morgan go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Morgan Thomas for sitting down with us for this fun segment, make sure to give her a follow on Instagram @jadebeautycoFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads. In this episode, you’ll learn:The biggest SEO mistakes salon owners make on their websitesHow to implement Google rankings best practices for salonsWhy a strong website matters just as much as social media for salonsHow to connect your salon marketing strategies across SEO, social, and loyalty programsActionable digital marketing advice for salons to increase visibility and client bookingsFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o

Social media CAN be the fastest path to a fully booked chair…IF you know how to use it!In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for salon owners and stylists that help you grow your salon business quickly and boost revenue. After years of testing, researching and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever.  Today, he shares a proven step-by-step approach to using Instagram and Facebook for salons in a way that is helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss. In this episode, you’ll learn:How to use social media marketing for salons to attract dream clients fastThe best Instagram strategies for hairstylists that actually convert followers into bookingsCommon mistakes salons make on social media — and how to fix themHow to align your digital marketing and loyalty programs to keep clients coming backWhy consistency and authenticity are key in social media for salon professionalsIf you’re ready to stop guessing what to post and start building a clientele that grows itself, this episode is your blueprint. Huge thanks to the incredible @michaelcoleinspires for sharing his expertise and passion for helping salon professionals thrive! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Your salon’s Instagram isn’t just for posting pretty hair pics anymore, it’s your digital storefront. In this Digital Debrief episode, Scott and Sarah break down the rise of social media commerce for salons and how it’s changing the way clients book, buy, and connect in 2025. With over half of social media users now shopping directly through Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. The future of salon marketing is social and the salons who adapt will lead the way. From boosting retail sales to booking appointments straight from your feed, this episode helps you grow your salon business by giving you the tools to meet clients where they already scroll, without the awkward sales pitch.  In this episode, you’ll learn:How to use social media marketing for salons to drive real revenueWhy Instagram for salons is now a must-have sales channel, not just a branding toolThe best social media best practices for salon owners to increase engagement and conversionsHow to connect your loyalty program and digital marketing strategy for repeat businessWhat’s next for social media commerce in the salon industry and how to stay aheadIf you’re ready to transform your salon social media strategy into a sales-boosting machine, stop reading this text and hit play on the episode! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What if you could serve 25 clients a day and still have time to grow a thriving business? In this episode of The Salon Scoop, we sit down with the legendary Candy Shaw, also known as The BalayLama®. As NAHA’s Educator of the Year and one of the most recognized names in education, Candy has mastered the balance of creativity, leadership, and strategy. With over 110K followers online and a brand that spans globally, Candy shares her proven approach to creating a strong salon culture, scaling your salon business, and embracing social media marketing for salons as a key growth tool. Her “under-promise and over-deliver” philosophy has become a cornerstone of her success, and her insights will inspire any salon owner ready to elevate their brand and mindset. In this episode, you’ll learn:How to create a sustainable salon culture that supports both growth and balanceThe mindset shifts behind scaling your salon business beyond the chairPractical business advice for salon owners who want long-term successHow Candy uses social media and digital marketing for salons to grow her global brandWhy authenticity and consistency matter more than perfection onlineIf you’re ready to see what’s truly possible in your career, this conversation will leave you inspired to take your next bold step. Huge thanks to the incredible @thebalaylama for sharing her wisdom and lighting the path for salon pros everywhere. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In 2025, the most powerful marketing tool for salons isn’t an ad or even a trendy reel on Instagram, it’s your clients! User-Generated Content (UGC) is transforming social media marketing for salons, building trust, boosting engagement, and creating authentic word-of-mouth online. In this Digital Debrief episode, Scott and Sarah explore how salon owners can use UGC marketing strategies to showcase real experiences that attract new guests and strengthen loyalty. You’ll learn how to inspire clients to share their transformations, feature their content strategically, and grow your reach without spending a dollar on social media ads. In this episode, you’ll learn:Why user-generated content outperforms traditional salon marketingHow to encourage clients to share their salon visits and tag your pageSmart ways to feature UGC across your salon’s social media and websiteHow to combine UGC, SEO, and loyalty programs for maximum impactActionable digital marketing strategies for salons that build community and trustIf you’ve ever wished your happy clients could help market your salon for you and grow your salon business, this episode is your ultimate guide to making it happen! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We could not be more excited to have the amazing Sarajane Maples back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Booked, Busy, and Building a Brand on Instagram (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!Huge thanks to Sarajane once again for being such an incredible guest, make sure to follow her on IG @blushandmaneFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s 

A thriving salon doesn’t just attract clients, it attracts the right people to join your team. In this Digital Debrief episode, Scott and Sarah dive into why a strong salon culture is more than just “good vibes”, it’s the foundation of a successful, sustainable salon business. It helps you have thriving stylists that are loyal to your salon. From defining your core values to fostering collaboration and trust, this conversation unpacks how creating a strong salon culture shapes everything from client retention to team morale. You’ll discover how to create an environment where stylists feel supported, empowered, and excited to grow, and where clients can feel the difference the moment they walk through your doors.  In this episode, you’ll learn:How to define and communicate your salon’s mission, vision, and valuesWhy culture is key to both client loyalty and stylist retentionLeadership strategies that keep your team motivated and alignedHow to build a culture that supports growth, innovation, and collaborationActionable business advice for salon owners ready to elevate their team and brand reputationIf you’re ready to create a salon where people love to work and clients love to visit, this episode will show you how to build a salon culture that truly lasts. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Ready to take your salon’s Instagram from zero to hero? In this episode of The Salon Scoop, Scott chats with the incredible Morgan Thomas, who shares the exact Instagram strategies for hairstylists that helped her go viral, attract dream clients, and grow her salon business faster than ever. From content ideas that explode your reach to engagement tactics that actually convert, Morgan breaks down what’s working right now in social media marketing for salons… no gimmicks, no fluff, just proven strategies that fill your chair and build your brand! In this episode, you’ll learn:The content types that perform best on Instagram for salonsHow to turn Instagram followers into real, paying clientsSmart social media best practices for salon owners and stylists to boost engagementHow consistency and authenticity drive lasting growth onlineActionable digital marketing advice for salons ready to stand out and scaleIf you’re ready to dominate your feed, attract your ideal clients, and grow your bookings through social media for salons, this is your must-listen guide.  Huge thanks to @jadebeautyco for sharing such inspiring and practical insight! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

While digital marketing for salons is essential for attracting new clients, it’s not the whole story. In this Digital Debrief episode, Scott and Sarah pull back the curtain on one of the most common mistakes stylists make… relying only on social media to build a clientele. From seasoned pros who thrive on referrals to new stylists with stunning Instagram feeds but empty chairs, this conversation reveals why real growth happens when social media marketing for salons meets genuine, in-person connection. You’ll learn how to combine your salon social media strategy with relationship-driven marketing to create trust, loyalty, and long-term success. In this episode, you’ll learn:Why relying solely on Instagram for salons can stall your growthHow to blend digital marketing strategies with real-world client interactionsWays to turn Instagram followers into loyal, repeat guestsHow to use social media best practices for salons with intention and authenticityActionable business advice for salon owners who want to attract the right clients, not just more likesIf you’re ready to move from marketing overwhelm to real-world results, this episode will show you how to create balance between online visibility and meaningful client relationships that last! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What’s the most underrated skill that every salon professional should have?!” Their responses might surprise you and inspire all salon pros, new and experienced, to sharpen up on new skills to take their career to new heights! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram:Brayden Pelletier: @justbhairJamie DiGrazia : @jamiedigraziaGeorge Garcia: @georgegarciardkenSean Godard : @seangodard For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Gone are the days of cookie-cutter career paths in the salon world. In this episode, we’re diving into the evolution of salon career models and why the old “commission salon forever” approach just isn’t cutting it anymore. Join Sarah, Salon S.O.S. content specialist and salon owner, as she shares the real-life journey of shifting her team to a hybrid salon structure. From commission to chair rental to full independence, today’s stylists want flexibility, and hybrid models are stepping up in a big way. Tune in to hear how Sarah and her business partner created a supportive environment that meets stylists exactly where they’re at, keeps top talent, and redefines what long-term success in the salon industry can look like! If you're a salon owner, leader, or stylist wondering what’s next, you won’t want to miss this episode! For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We're SO excited to have the incredible Robert Sugden back once again for our Rapid Fire segment! Robert shared SO much insight and information on his episode "Influencing the Influence: Turning followers into clients" (if you haven't already listened, make sure to put it on queue!) but today, we're keeping things light and asking this industry powerhouse everything you wanted to know about him that you DON'T see on IG! Huge thanks to Robert once again for being such an amazing guest, make sure to give him a follow on Instagram @robertsugdenhair  For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

As a salon professional, your to-do list is never short, between running a team, delivering amazing guest experiences, managing inventory, and staying ahead of trends, it’s easy to let marketing slide down the priority list. That’s where AI tools like ChatGPT come in, not to replace your creativity, but to amplify it. In this episode, we’re diving into how AI can become your behind-the-scenes marketing assistant, helping you craft a personalized brand voice, generate content that actually sounds like you, and save serious time on repetitive tasks. You’ll learn how to set up an AI that knows your audience, speaks your language, and helps you stay consistent across platforms, even on your busiest weeks. If you’ve ever wished for a marketing clone, this episode is a great place to start! We've created a FREE AI Brand Voice Starter Guide that you can fill in and use to get the best results. Visit www.salonsos.ca/brand-voice-freebie to get yours now! For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Tired of posting and hoping for the best? In this episode, we sit down with Wray Bokitch — co-owner of one of our featured Top 10 Salon IG pages, Hedkandi, to spill the secrets behind building a scroll-stopping salon brand on social media!From strategy to storytelling, Wray shares exactly how to level up your salon’s online presence. This episode is packed with actionable advice to help you level up your strategy. Ready to go beyond basic hair and product posts? This one’s for you!Huge thanks goes out to Wray for sharing SO much incredible insight. You’ll definitely want to give @hedkandisalon and @wraywray_ a follow on Instagram to see how they do it and spark inspiration for your own salon’s page!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s 

Have you asked yourself this question, salon pros, “are hashtags STILL necessary and relevant in 2025?!”. Well, the answer isn’t as simple as YES or NO. As social media evolves, your digital marketing strategy needs to as well! In this Digital Debrief episode, Scott & Sarah discuss the role that #hashtags play in social media and how to update your game plan surrounding them in your own salon or spa’s social media! For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Feeling stuck with your salon's social media strategy? You’re not alone! In this episode of The Salon Scoop, we sit down with award-winning stylist, educator, and content creator Sarajane Maples, who’s turned her Instagram into more than just a booking tool—it’s a brand, a business, and a powerful platform.Whether you're trying to reach clients and fellow stylists, or you're just tired of spinning your wheels online with little return, Sarajane shares real-world strategies for showing up with purpose, clarity, and impact. She’s proof that you don’t need to choose between creativity and consistency—you can have both!HUGE thank you goes out to Sarajane for sharing so much insight in this episode, make sure to check out her Instagram magic @blushandmane

In this Digital Debrief episode, Scott & Sarah break down exactly why Google reviews aren’t just nice to have—they’re mission-critical. If you’re not showing up in local search, you’re missing out on new clients daily.We’ll cover how reviews influence rankings, what actually drives people to leave 5 stars, and the review request tactics that actually work. No fluff—just real strategies to help your salon dominate your local market. For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

What happens when a Gen X salon owner decides to stop complaining about "kids these days" and starts listening instead? In this episode of The Salon Scoop, we sit down with Tim Fisk—salon owner and a powerhouse in salon branding and leadership at Summit Salon Business Center. With decades of experience and a front-row seat to the evolving beauty industry, Tim shares what it really took to build a thriving, cross-generational team in his salon companies. We dive into the real talk around leading (and learning from) Gen Z stylists: the communication disconnects, the fresh perspectives, and the growing pains that come with it. If you’ve ever said, “They just don’t work like we used to,” or felt like the older generation just doesn’t get it—this conversation is for you! Whether you’re a seasoned salon owner, an educator, or a stylist at the start of your career, this episode offers actionable insights and fresh perspectives to help you create a salon culture that bridges generations, not divides them! Make sure to Follow along with Tim on Instagram: @timfiskis For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

It has been said that comparison is the thief of joy, but when it comes to succeeding in an incredibly competitive landscape like the salon industry and social media, it's important to see how you stack up to other salons and spas. In this Digital Debrief episode, Scott & Sarah reveal exclusive industry statistics around digital marketing gathered straight from industry pros we met at a top beauty convention!  We hope you take the statistics from this episode to level up your OWN digital marketing efforts! Whether these stats make you realize you're NOT doing enough in one area, or maybe they spark a fire in you to elevate your efforts in an area that other salon professionals aren't taking advantage of, this episode is full of learning curves!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s