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All Episodes

The Salon Scoop — 219 episodes

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1

Is Your Salon Getting Recommended by ChatGPT? Here's How to Show Up in AI Search

2

Inside the Top 200: What Habits Make a Salon Truly Exceptional?

3

Your Marketing Strategy is Leaking Clients—Here’s How To Fix It

4

The Salon Best Practices That Win Awards From the NAHA Inspiring Salon of the Year Owners

5

This Free Google Tool Is Quietly Booking Out the Salon Next Door: Here's How to Take It Back

6

What They Don't Teach in Beauty School: Hair Stylist Career Advice from Global Redken Artist Lindsey Olson

7

Your Salon Isn't Showing Up on Google Search? Let's Fix That

8

Booked Solid but Broke? Insights on Becoming a Profitable Salon Owner

9

AI Won't Replace Your Voice — Unless You Let It: What Salon Owners Need to Know

10

S.O.S Rapidfire with J Ladner

11

From Hairstylist to Salon Owner: Why the Transition Feels Harder Than You Expected

12

The Career Roadmap to the Stage: 9 Elite Hairstylists on How to Become a Platform Artist

13

Backstage Confessions: How the World's Top Hairstylists Handle Nerves Before a Big Show

14

The Sneak Peek: What 9 World-Class Hairstylists Are Most Excited to Share at the Symposium

15

What Really Goes Into a Stage Show: The World-Class Hairstylists Share the Untold Prep

16

What It Really Takes to Build a Decades-Long Career in the Salon Industry — with Sonya Dove

17

Why Your Salon Before-and-After Photos Aren't Booking Clients (And How to Fix It)

18

What Salon Professionals Actually Want to Hear

19

Why Your Salon Marketing Might Be Training Your Clients to Forget You

20

Why Your Instagram Isn’t Turning Followers Into Clients with J Ladner

21

Origin Stories: How Industry Icons Got Their Start (200th Episode Special)

22

The Hidden Trends Shaping the Future of Salons

23

The Secret to Building a Loyal Salon Team

24

The Salon Suite Dream VS Reality

25

What Modern Salon Clients Expect Before They Ever Click “Book Now”

26

What If Retail Didn’t Feel Awkward Anymore?

27

You’re Paying for Digital Marketing… But Is It Actually Working?

28

Salon Industry Forecast with Leslie Perry

29

The Questions Salon Owners Are Afraid to Ask (And Why Asking Them Changes Everything)

30

Most Replayed Moment: Salon Suites vs. Commission Salons

31

Why Clients Leave… Even If They Love Your Work

32

Reinventing Yourself in the Salon Industry (Without Losing Who You Are)

33

Viral Views Don’t Pay the Bills… Consistent Salon Marketing Does

34

Why Most Salon Resolutions Fail (and how to Build Habits that Actually Stick)

35

Signs Your Salon Has Outgrown DIY Digital Marketing

36

Bouncing Back from an Instagram Hack with Michael Cole

37

The Ultimate New Year Salon Marketing Reset

38

One Piece of Advice from Industry Pros - 2025 edition

39

2026 Salon Marketing Predictions That Will Redefine Your Online Strategy

40

S.O.S. Rapid Fire with Candy Shaw

41

The Secret to Standing Out Locally? Give Back!

42

The Digital Growth Playbook For Stylists and Owners

43

How to Turn Your Salon Loyalty Program Into a Local Movement

44

Finally, Real Data Tells Us What’s Actually Happening in the Salon Industry

45

Evergreen & Effortless: How to Create Salon Social Media Content That Works on Repeat

46

S.O.S. Pro Perspectives: The Most Rewarding Part of Being a Salon Pro

47

Stop The No-Shows! Smart Systems Every Salon Needs

48

S.O.S. Rapid Fire with Morgan Thomas

49

6 SEO Mistakes That Are Costing Your Salon Clients (and How to Fix Them)

50

The Fast-Track Formula for Salon Social Media Growth with Michael Cole

51

Selling Where Your Clients Scroll: Social Media Commerce for Salons

52

Under-Promise, Over-Deliver: The Balay Lama®’s Secret to Success

53

What If Your Clients Did Your Marketing for You?

54

S.O.S. Rapid Fire with Sarajane Maples

55

Building a Salon Culture That People Want to Join

56

The Blueprint to Blowing Up on Instagram

57

Combining Old-School Hustle With Modern Marketing

58

S.O.S. Pro Perspectives: Underrated Skills to Cultivate

59

Choose Your Own Career Path: How Modern Salons Are Supporting Stylists at Every Stage

60

S.O.S. Rapid Fire with Robert Sugden

61

AI + Your Salon Brand Voice = Marketing Magic

62

How Top Salons Build Social Pages That Actually Grow Their Business

63

Hashtags Are Changing — Are You Keeping Up?

64

Booked, Busy, and Building a Brand on Instagram with Sarajane Maples

65

Get More Clients with Google Reviews: What Salons Must Know

66

Bridging the Generation Gap: Gen Z Stylists & the Future of the Salon Industry

67

Stats from Industry Pros you Should Know

68

Influencing the Influence: Turning followers into Clients with Robert Sudgen

69

How to Track the Success of Your Salon’s Digital Marketing Efforts

70

S.O.S. Pro Perspectives Must-Have Tools

71

From Vision to Reality: Mastering SMART Goals in Your Salon

72

The State of Cosmetology Schools

73

From Clicks to Clients: Maximizing Salon Visibility with Google Business Profiles

74

S.O.S. Rapid Fire with Farhana Premji

75

Top SEO Mistakes Salons Make and How to Avoid Them

76

From Overwhelmed to Organized: Mastering Time Management with Scott Moon

77

The Dos and Don’ts of Blogging for Salons

78

Salon Ownership Unfiltered

79

Teach Your Employees How to Quit

80

Hair Has no Gender with Jamie DiGrazia

81

What’s Hot and What’s Not in Digital Marketing for Salons in 2025

82

S.O.S. Pro Perspectives: Building a Loyal Clientele

83

Prep for Success: How Intake Forms can Elevate a Salon Experience

84

Social Media Master Class with Farhana Premji

85

Choosing the Perfect Rewards for Your Salon’s Loyalty Program

86

S.O.S. Rapidfire with Leysa Carrillo

87

Step Up Your Salon’s Instagram Game: Best Practices to Maximize your Social Media Presence

88

One Piece of Advice from Industry Icons - 2024 Edition

89

Why Your Salon’s Website Needs an Update in 2025

90

S.O.S. Pro Perspectives: Staying Creative Under Pressure

91

How to Communicate Price Increases with Confidence

92

Parts & Labor Pricing in Salons: Understanding the True Cost of Beauty

93

Future-Proof Your Salon: Strategic Planning for Success in 2025

94

Manifesting Success: The Colour Chemist's Social Media Evolution

95

Black Friday Magic for Salons and Spas: Creative Promotion Ideas

96

3 Minutes of Wisdom with Sam Villa

97

Conflict Resolution: Handling Disagreements Among Your Salon Team

98

S.O.S. Pro Perspectives: Keeping up with the Latest Trends

99

AI for Salons: How Detailed Prompts Drive Success

100

Cutting Through Chaos: Navigating Salon Ownership

101

Tipping Culture in Salons: Fair Compensation or Outdated Practice?

102

Top 10 Must-Follow Instagram Salon Educators

103

Why Your Salon Should Implement an Associate Program

104

The Price is Right: A Fresh Look at Pricing Strategies

105

How to Generate a Year’s Worth of Content in Minutes

106

S.O.S. Pro Perspectives: Upcoming Industry Trends

107

Mastering the Salon Interview Process

108

S.O.S. Pro Perspectives: Overcoming Obstacles

109

The Art of Consultation in Salons and Spas

110

Salon Suite Success: Tips for Solo-preneurs

111

How to Create a Winning SEO Keyword List for Your Salon

112

One Piece of Advice from Top Industry Artists

113

Essential Digital Tools Every Salon Professional Should Use

114

S.O.S. Rapidfire with Adrienne Dara

115

Injecting Fun into Your Salon: Creative Ideas for Boosting Morale

116

Staff Retention Through Ownership: A Journey of Shareholders and Success

117

A SALON PRO’S GUIDE TO POSTING WITH PURPOSE

118

Tapping Into Mental Wellness

119

To the salon owner who feels like they’re drowning: The Burnout Episode

120

From Humble Beginnings to Salon Industry Icon: The Journey of Leysa Carillo

121

The Power of Gratitude

122

Salon Horror Stories Volume 6

123

Promoting Your Brand Responsibly: Posting Etiquette for Salon Professionals

124

Behind The Scenes of NAHA with Audra Jones

125

Salon Sustainability Unleashed: How to take Environmental Responsibility in your Salon

126

The Exit Strategy: A Salon Owners Guide to Selling or Closing

127

Features your Salon Loyalty Program NEEDS to Have

128

3 Ways Artificial Intelligence can Help your Salon

129

SEO Strategies for Salon Owners: Unlocking the Power of Online Visibility

130

S.O.S. Rapidfire with Celene Dupuis

131

Why Authenticity on Social Media Matters

132

Styling your Salon Social's: Roundtable Discussion with Jessica Barkhouse & Jen Raney

133

Enhance Your Salon's Online Presence with Modern Website Features

134

Customer Experience Revolution: Tech's Vital Role in Salons

135

How to create a next level in-salon guest experience

136

How to Overcome Obstacles and Break Barriers with Celene Dupuis

137

Social Media for Salon Professionals in 2024: What’s In and What’s Out

138

S.O.S. Rapid Fire with Shawna Russell

139

The WHY Factor

140

The Mental Gym – Your key to unlock success in 2024

141

Think Outside the Box: Salon Promo Ideas to Inspire you in 2024

142

One Piece of Advice from Industry Icons

143

Self-Care Tips for Salon Professionals: Avoiding Burnout and Maintaining Balance

144

Insta-Success: Mastering Instagram as a Salon Pro With Adrienne Dara

145

The Art of Digital Gift Giving: A Salon Professional's Guide

146

Over the Moon Hairstylist Empowerment Podcast Crossover Episode

147

Salon Social Media Magic with Leanne Cordeiro

148

Plan for your Best Black Friday Yet!

149

Salon Horror Stories Volume 5

150

Threads: Is this new platform right for my salon business?

151

The Future of Salon Sustainability

152

A.I. in Salons: Your Burning Questions Answered

153

S.O.S. Rapid Fire with Pascal & Jeremie of P&J Concept

154

Reflecting on the Last Quarter of 2023: What Salon Owners Need to Consider

155

How to use Digital Marketing to grow your business - Shop Talk X The Salon Scoop Crossover Episode

156

The Power of Purpose: How a Strong Mission Statement Can Transform Your Salon

157

Lessons in Online Growth with Chelle Neff

158

Harnessing the potential of TikTok to showcase your salon's creativity

159

The Power of 'No' to Say 'Yes' to You

160

Unlocking the power of AI in the salon industry

161

Be Spectacular with Pascal & Jeremie

162

How to Start Offering Hair and Beauty Subscription Boxes at your Salon

163

How to bring an industry dream to reality

164

Why Ignoring Online Reviews Could Be Hurting Your Salon Business Podcast

165

Rethinking Retail with Michael Cole

166

Perfect Your Hair Photos With These Simple Tips

167

Salon Horror Stories Volume 4

168

Captions & Hashtags 101

169

Rapid Fire with Sean Godard

170

Level Up Your Salon's Retail

171

How to be a Positive Influence(r) with Shawna Russell

172

The Benefits of Offering Memberships at Your Salon/Spa

173

The Future of Education in our Industry

174

Why we Love Google Business Profiles for Salons

175

Rapid Fire with Michelle Oliver

176

TIPS AND TRICKS TO OPTIMIZE YOUR SALON’S E-COMMERCE PLATFORM

177

Why Beauty Associations are Critical to the Evolution of the Salon/Spa Industry

178

The Biggest Mistake you can make with your Salon's Loyalty Program

179

Fake it ‘Til You Make it With Sean Godard

180

Organic VS Boosted Posts VS Ads: Making Sense of Salon Social Media Posts

181

Rapid Fire with Heather Bagby

182

How to Create the Ultimate Guest Experience in Salon & Online

183

Lights, Camera, (take) Action

184

5 Elements Your Salon Website Needs to Have

185

The Happiness Project with Heather Bagby

186

Team Policies You Need in Place at Your Salon

187

Salon Horror Stories Volume 3

188

How to Effectively Run an In-Salon Event

189

Rapid fire with Cindy Duplantis

190

How to Connect with Guests Between Salon Visits

191

5 Daily Positive Mindset Practices

192

Shameless Psychological Safety with Stephanie Russel

193

One Piece of Advice

194

Just Do It with Cindy Duplantis

195

IG Reels Do's & Don'ts: The Basics

196

Rapid Fire with Anna Pacitto

197

5 Guest Policies You NEED to Have In Place In Your Salon

198

Retail Revival Tips, Tricks & Best Practices for Salon Retailing in 2022

199

Email Marketing 101

200

Halloween Salon Owner Horror Stories

201

Everything Salon Owners Need To Know About Influencer Marketing

202

S.O.S Rapid Fire with Nicole Mitchell

203

Time Saving Hacks for Busy Salon Owners

204

Recharge, Produce Excellence, Rinse and Repeat with Anna Pacitto

205

Salon Staff S.O.S! Recruitment, Retention, & Resolution

206

How To Get The Most Out Of Your Salon’s Loyalty Rewards Program

207

The Power Of A Positive Mind Set

208

SOS Rapid Fire with Sheri Doss, Sam Villa and Michael Cole

209

How to Run a Killer Giveaway on Your Salon's Social Media

210

Comfort Zone Danger with Sam Villa

211

Create a Modern Salon Experience Using QR Codes

212

Prepare purposefully, Proceed positively with Sheri Doss

213

SEO?! WTF? SOS! SOS Digital Debrief

214

Keeping it "Reel" with Michael Cole

215

SOS Rapid Fire featuring Wendy Belanger, Hunter Donia and Jorge Joao

216

Stay Hungry and Humble with Jorge Joao

217

Salon Structure Showdown

218

Salon Owner Horror Stories

219

Trust The Process With Wendy Belanger