The Seller's Edge

In this episode of The Seller's Edge, host Jonathan sits down with Bryan Phelps, founder and CEO of Big Leap, to explore the evolving landscape of SEO and marketing for Amazon sellers and ecommerce brands. Bryan brings over 18 years of expertise in helping companies grow through a strategic blend of SEO, paid media, content marketing, and brand-driven performance. As AI and large language models become more prominent, Bryan shares practical insights on how these technologies are reshaping search behavior and influencing ecommerce marketing — not by replacing human connection, but by expanding reach and driving smarter strategies. The conversation uncovers why traditional keyword research is no longer enough, emphasizing an audience-first approach that integrates SEO with PPC, conversion rate optimization, and product marketing for cohesive, sustainable growth. Listeners will learn how to track marketing metrics holistically, avoid common pitfalls like tunnel vision on a single KPI, and leverage brand ideology to create authentic content that builds loyalty and long-term customer relationships. Bryan also offers unique perspectives on how private equity principles can help smaller ecommerce sellers scale strategically and how a curious, adaptive mindset will be essential in a rapidly changing digital environment. This episode is packed with actionable tips and thought leadership ideal for Amazon sellers, digital marketers, and ecommerce professionals aiming to future-proof their marketing efforts in 2025, 2026, and beyond. 👤 ABOUT BRYAN PHELPS & BIG LEAP:   Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency specializing in scalable growth systems through brand-led performance marketing. Since founding the company in 2008, he's grown it from a solo consultancy into an 80+ person agency trusted by high-growth startups and private equity-backed brands.   Bryan and his team have led 1,000+ campaigns using their Brand-Led Performance Marketing framework—integrating paid media, SEO, content, digital PR, and revenue operations to drive efficient customer acquisition. Investors, founders, and marketing leaders turn to Big Leap when short-term tactics fail and a more resilient strategy is needed.   When he's not leading the agency, Bryan can be found with his family, on the golf course, or rewatching The Office and Parks and Rec.   Visit Big Leap's website: https://www.bigleap.com ## 🕒 TIMESTAMPS: [00:00] Intro to Bryan Phelps from Big Leap [00:59] How Has AI Changed SEO? [02:39] Google Snippets Have Grown Unreliable [04:34] Are Keywords & Content Outdated? [06:26] Defining "High Quality Content" [07:32] The Strongest Performing SEO [09:27] Disconnect Tactics to Brand-Led Performance Marketing [11:14] Examples of Brands Unifying SEO and Branding [13:27] Ways to Use AI While Maintaining Authenticity [16:04] Important Metrics When Measuring Performance [18:09] Teams Have Grown Complacent With Data [20:54] Lessons Small Sellers Can Learn From Big Companies [22:10] Ensuring Tactics Work Together And Not Compete [25:44] The Effectiveness of Novelty [27:19] Crucial Advice About Marketing [28:20] Recap and Closing Remarks  

In this episode of The Seller's Edge, host Jonathan welcomes Daniel Hannig, a content marketing expert at SellerLogic, one of the foremost SaaS companies helping Amazon sellers automate and optimize their businesses. Daniel shares powerful insights about how successful Amazon sellers think beyond simple product tools by embracing a holistic approach—factoring in niche expertise, geopolitical influences, and smart product sourcing strategies. You'll hear the fascinating story of a 21-year-old Amazon seller who made a fortune selling glass aquariums, proving the power of niche mastery and deep product knowledge. Daniel also reveals how overlooked areas like FBA reimbursements and pricing automation can make a tremendous difference in your bottom line. Learn how "small" seemingly insignificant errors and lost inventory claims, when tracked and recovered properly, can add up to thousands or even hundreds of thousands of euros. Daniel highlights the importance of automation to handle tedious tasks such as pricing optimization and reimbursement claims, especially as sellers scale beyond dozens of SKUs. He explains why partnering with service providers who prioritize your profitability matters in Amazon's buyer-first ecosystem. If you're an Amazon brand owner looking to reclaim lost revenue, streamline your business operations, and expand internationally with confidence, this episode delivers actionable tips and deep industry expertise to help you sell smarter and grow faster in 2025.   💡Key Topics Covered: - Global and political factors shaping product demand   - Niche mastery and strategic product sourcing   - SellerLogic's automation for pricing and reimbursement claims   - FBA reimbursement processes and common seller mistakes   - Tools to maximize time efficiency and business growth   - Challenges of international market entry and VAT compliance     ---   🕒 TIMESTAMPS: [00:00] Introducing SellerLogic with Daniel Hannig [01:17] Cultural Approaches to Product Discovery [02:41] How To Position Your Brand In A Niche [04:03] Selling Breakable, High-Risk Items [04:48] Advice For Expanding Into International Markets [07:32] Pricing Optimization [08:25] Reimbursement Claims [09:53] All the Money Adds Up [11:11] Walking Through A Reimbursement Scenario [12:22] Inbound Shipment Claims [13:54] Lost Items & Missing Returns [14:29] The Complexity of Amazon FBA [17:07] Recap and Closing Remarks   ---   Why Watch This Episode? ✔ Learn how to multiply small FBA reimbursements into significant revenue   ✔ Discover the power of automation in pricing and inventory management   ✔ Understand how geopolitical trends affect sourcing and sales   ✔ Gain insights into scaling beyond manual processes with 60+ SKUs   ✔ Real-world examples of profitable, niche-focused Amazon selling     ---   👤 ABOUT DANIEL HANNIG & SELLERLOGIC:   Daniel Hannig is a seasoned marketing professional and Content Marketing Specialist at SellerLogic, a SaaS company specializing in automation tools that empower Amazon sellers to optimize their businesses. With a Master of Laws (LL.M.) in International Law and extensive experience in marketing, legal consultancy, and e-commerce, Daniel combines deep industry knowledge with practical insights into pricing strategies, reimbursement recovery, and automation. SellerLogic is a Düsseldorf-based e-commerce technology company that provides advanced software solutions designed to help Amazon sellers reclaim lost FBA reimbursements, implement dynamic pricing strategies, and save time on manual tasks. Their flagship tools, including the SellerLogic Repricer and Lost & Found reimbursement system, enable sellers to maximize profitability and streamline operations in a buyer-centric marketplace.   Visit SellerLogic website: https://www.sellerlogic.com/en/

The Real Product Development Blueprint for Amazon Sellers In this episode, host Jonathan dives deep with product design and brand strategy expert Kyle MacDonald, who brings over a decade of experience helping e-commerce brands launch successful products on Amazon and beyond. Kyle, currently leading product innovation at Aromatherapist LLC and formerly a design lead at Thrasio, shares a no-nonsense framework for building products that truly connect with customers and avoid the costly pitfalls most sellers face. If you're an Amazon brand owner or e-commerce entrepreneur wondering how to validate your product ideas, navigate manufacturing timelines, or craft compelling brand stories rooted in real customer needs, this episode is packed with actionable insights for you. Kyle breaks down the complete product development process—from dedicating at least 16% of your budget to frontline research to the iterative testing and synthesis required to get your design right before manufacturing. Listeners will learn why "feature bloat" is a silent killer of competitive products, how to tap into customer rituals to build loyalty, and why the timing and collaboration with manufacturers can make or break your launch. Discover how marrying product design with marketing storytelling leads to authentic brands that outperform on Amazon's crowded marketplace. Episode highlights include: The critical role of deep market, consumer, and technical research before investing in inventory Why precision and narrow focus beat trying to please everyone with product features A breakdown of stages: research, prototype development, validation, design for manufacturing, and launch How "fail fast" means smart, iterative testing—not rushing to ship Aligning authentic customer feedback with your marketing message for genuine brand stories Insider tips on working with overseas manufacturers to ensure quality and speed   Equip yourself with the tools and mindset to take your Amazon product from idea to bestseller, saving time, expense, and costly mistakes. Whether you're launching your first product or scaling an established brand, Kyle's expertise will inspire you to build smarter, faster, and with real customer connection. 👤 ABOUT KYLE MACDONALD:   Kyle MacDonald is a product designer and brand strategist with over a decade of experience helping e-commerce, CPG, and lifestyle brands bring winning products to market. He has held key roles at Thrasio, one of the leading Amazon acquisition companies, where he applied his expertise in research-driven design and customer validation. Kyle has also served as a design instructor at the University of Utah, where he teaches the principles and methodologies that separate successful product launches from costly failures. His approach emphasizes focused product development, strategic prototyping, and building authentic brand stories grounded in real customer needs. ## 🕒 TIMESTAMPS:   [00:00] Introduction [00:49] Everyone Rushes Products [01:42] Manufacturing Can Be Tricky [03:04] Fatal Product Flaws [07:58] Seller Blindspots [10:26] Leveraging Failures [11:58] You Have To Prove Yourself Wrong [12:49] 3 Kinds of Research [15:13] Turning Insights Into Innovation [17:28] Get A Headstart on Marketing [20:04] Design Vs. Technical Feasibility [23:15] Skipping A Step Can Be Fatal [25:03] Ensure Your Product Is Manufacturable [27:11] Timeline For Tooling & Production [33:05] The Most Problematic Part of The Process [35:45] Balancing Product & Marketing [40:32] Small Changes, Massive Impacts [46:37] Recap and Closing Remarks  

In this episode of The Seller's Edge, Jonathan welcomes Matthew Stafford, Managing Partner at Build Grow Scale, a leading expert in e-commerce conversion optimization with more than 27 years of experience helping online brands scale. Matthew dives into the critical website strategies that Amazon sellers and direct-to-consumer brands need to master to maximize conversions, reduce cart abandonment, and build lasting customer trust. Listeners will discover why simplifying your website is often more powerful than adding more features, how to use post-purchase feedback surveys to uncover hidden customer roadblocks, and why limiting product choices can actually boost sales. Matthew also explains how AI-driven insights from platforms like GA4 and Shopify help brands optimize their sites with real data, and why showcasing authentic reviews—even the critical ones that show your brand's responsiveness—builds customer loyalty. This episode covers essential topics such as effective FAQ design, balancing sales versus brand building, popup timing that doesn't disrupt user experience, user testing to identify surprising pitfalls, the importance of clear, customer-focused CTAs, and best practices for meaningful A/B testing. Whether you're building your first e-commerce store or optimizing a growing Amazon brand's DTC channel, Matthew's actionable advice offers practical steps to create a frictionless shopping experience that drives sales and strengthens your brand identity. What You'll Learn: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> How to identify and fix website friction points using real customer data p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Why simplicity and clarity lead to better shopper engagement and sales p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The paradox of choice and how fewer product options convert better p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Tips for writing effective CTAs that gently guide, not overwhelm p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The surprising conversion power of showcasing responsive, mixed reviews p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> How to time popups and forms to reduce abandonment and improve user experience 👤 ABOUT MATTHEW STAFFORD & BUILD GROW SCALE:   Build Grow Scale specializes in helping e-commerce businesses increase their revenue, profit, and growth. They offer a proprietary "Revenue Optimization™" system through two main services: a "Done For You" service where their experts handle execution, and a "Mentorship" program with educational courses and workshops. The company claims to have helped generate over $400 million in e-commerce sales and works with businesses of all sizes and on various platforms. They provide free strategy sessions with trained specialists to diagnose business problems.   Visit the Build Grow Scale website: https://buildgrowscale.com/   ## 🕒 TIMESTAMPS:   [00:00] Matthew Stafford from Build Grow Scale [00:44] Common Issues with D2C Websites [02:28] Recent Shifts In Website Optimization [03:59] Short Term Boosts Vs. Long Term Brand Building [06:01] Unconventional Strategies [08:32] Avoid "Banner Blindness" [09:42] Using Website Pop-Ups  [11:03] Ways To Identify Issues with UX [12:58] Surprising Feedback From Users [14:44] Most Effective Use of CTAs [18:16] Building Trust With A Website [20:04] Content Optimization  [21:25] Search Terms Vs. Keyword Implementation [22:22] Strategies To Reduce Cart Abandonment [24:33] Limit Product Offerings [26:10] A/B Testing Pages [28:14] The One Thing Sellers Should Focus On [29:27] Recap and Closing Remarks

In this episode of The Seller's Edge, we're joined by Hamish McKay, co-founder of OrderEditing—a groundbreaking tool revolutionizing how e-commerce brands handle post-purchase order changes. Hamish brings firsthand experience from managing multimillion-dollar fashion brands and high-profile merchandise campaigns, sharing deep insights into common operational headaches that impact customer experience and profitability. If you run an Amazon or Shopify brand, or any online store, this conversation is a goldmine. Hamish explains why order mistakes at checkout—like wrong addresses, product variants, or sizes—can lead to soaring returns, wasted fulfillment costs, and negative brand reputation. He dives into how giving customers a simple grace period to update or cancel orders before they ship can dramatically cut return rates by up to 10% and reduce thousands of support tickets. Beyond fixing errors, Hamish reveals how strategic post-purchase upsells integrated directly into the order editing flow can add thousands of dollars in daily revenue—without additional ad spend. Tune in for practical advice on integrating order edits with backend ERPs like NetSuite, managing inventory risks, and handling seasonal surges like Black Friday or Mother's Day flawlessly. Whether you're scaling your D2C brand or optimizing your Amazon storefront, you'll walk away with actionable strategies to improve operational efficiency, elevate customer satisfaction, and boost your bottom line. What You'll Learn: p]:pt-0 [&>p]:pb-2 [&>p]:my-0"> Why many brands struggle with costly post-purchase order mishaps p]:pt-0 [&>p]:pb-2 [&>p]:my-0"> How self-service order edits reduce returns and improve CX p]:pt-0 [&>p]:pb-2 [&>p]:my-0"> The hidden revenue upsell opportunities after checkout p]:pt-0 [&>p]:pb-2 [&>p]:my-0"> Best practices for inventory sync and preventing overselling p]:pt-0 [&>p]:pb-2 [&>p]:my-0"> Managing critical order workflows during peak shopping seasons p]:pt-0 [&>p]:pb-2 [&>p]:my-0"> Insights from a founder dedicated to solving the "unsexy" but vital e-commerce problems 👤 ABOUT HAMISH MCKAY:   Hamish McKay built eCommerce software that over 250,000 shoppers use every month. As CEO and Co-founder of Order Editing, he's enabled online shoppers to make amendments to their order after purchase without contacting customer service. In 12 months, he scaled from a $50K angel cheque to seven figure revenues and 30% profit margins.   Order Editing is trusted by brands generating $5B+ in combined annual sales like Kitsch, Hexclad, and Oh Polly. His journey began at 20 in customer service at MrBeast's empire, where frustration with manual order changes sparked the idea that became a multi-million dollar solution.   Visit Order Editing website: https://orderediting.com/ Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamish-mckay/ Order Editing Shopify App: https://apps.shopify.com/order-editing   ## 🕒 TIMESTAMPS:   [00:00] Introduction [01:05] Common Challenges with Orders [03:29] Inventory Strategy & Returns [09:04] Native Tools on Shopify [11:52] What Inspired Order Editing [14:18] Profitable Upselling Feature [20:34] Customer Experience Vs. Operational Efficiency [23:17] Automation Is Killing Loyalty [26:11] Trends In Product Categories [28:15] Trends In Seasonality [31:06] Seamless Integration of Order Editing [32:29] Overselling and Inventory Discrepancies [34:13] Upselling Opportunities [37:43] Upcoming Order Editing Features [40:40] Recap and Closing Remarks  

Are you an Amazon brand owner struggling with rising costs, tightening ad budgets, and the challenge of building authentic social proof? In this powerful episode of The Seller's Edge podcast, host Jonathan sits down with Joy Pak, the CEO at GetReviews, a leading SaaS platform designed to help Amazon sellers automatically generate compliant, verified customer reviews.   Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon's complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon in 2025,  revealing eye-opening statistics (like how 93% of shoppers depend on reviews before buying), practical tactics to quickly grow review volume, and the realities of navigating Amazon's strict policies around review solicitation.   Learn why review quantity matters just as much as ratings, how to use compliant package inserts effectively, and why embracing negative reviews can actually boost your brand's authenticity. Joy also explains how AI and Amazon's evolving algorithms now weigh reviews differently, and how sellers can optimize their listings with detailed, keyword-rich customer feedback.   If you want to transform social proof into your greatest conversion tool, protect your Seller Account from TOS violations, and adapt to the newest Amazon marketplace challenges, this episode is a must-listen. Whether you're launching a new product or scaling an established brand, Joy's tactical insights and real-world examples provide a roadmap for sustainable growth and competitive advantage.   What you'll learn:   The "100 Review Rule" and why hitting that benchmark drives trust and sales Compliant review generation methods that Amazon allows (and those it doesn't) How to turn negative reviews into a positive brand asset The role of AI in review summarization and ranking factors How GetReviews helps automate and optimize review collection safely   ## 🕒 TIMESTAMPS:   [00:00] Introduction to Joy Pak from GetReviews [01:10] The Importance of Social Proof [02:26] Tariffs Causing Sellers to Cut Corners [04:41] Compelling Case Studies [06:47] Why Products Need More Than 100 Reviews [07:46] How Reviews Support PPC [09:51] Bad Reviews Can Be Good [11:18] Do Star Ratings Matter More than Reviews? [15:26] The Challenge of Getting Reviews [20:18] Competitors & Black Hat Tactics [22:35] How AI Shopping Assistants Work [25:30] How GetReviews Helps Sellers [28:54] Walkthrough Demonstration of GetReviews [38:03] Joy's Advice to Brand Owners [39:59] Recap and Closing Remarks 👤 ABOUT JOY PAK & GETREVIEWS:   Joy Pak is the CEO of GetReviews, helping e-commerce sellers (Amazon, Shopify, Walmart and more) collect more reviews via package inserts, QR codes, and surveys. Learn more at https://www.getreviews.ai/ and use the code: VL15 to get 15% off your first three months. With deep expertise in ecommerce marketing and seller compliance, GetReviews is a trusted partner for brands seeking authentic growth and improved product discoverability.

Are you ready to future-proof your Amazon business? In this episode of The Seller's Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond.   Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon's new AI, Rufus. Together, Jonathan and Joanna dive deep into the shifting puzzle that is Amazon SEO, the evolving role of keywords, and the rise of AI gatekeepers that now influence what products customers see.   In this episode, you'll discover: Why traditional keyword stuffing is no longer enough for Amazon success How to use customer reviews, Reddit threads, and backend attributes to create listings that resonate with both shoppers and AI algorithms Actionable strategies for optimizing your listings for Amazon's Rufus AI How to identify and target your core customer persona for higher conversions The ethical considerations of using AI-generated content and synthetic UGC Jo's predictions for the future of agentic AI and what sellers should do now to stay ahead Whether you're a seasoned Amazon seller or just starting your e-commerce journey, this episode is packed with actionable advice, real-world examples, and expert commentary on what's working now—and what's coming next.   Key Topics Covered: AI-powered Amazon listing optimization Using data from reviews and Reddit for deeper customer insights The impact of Amazon's Rufus AI on product discovery The future of keywords and backend attributes Personalization and niche targeting strategies Maintaining authenticity and ethics in AI marketing Preparing your brand for the next wave of e-commerce automation 👤 ABOUT JOANNA LAMBADJIEVA:   Joanna Lambadjieva is the founder of Amazing Wave, an agency specializing in AI-driven ecommerce solutions for Amazon and online brands. With deep expertise in marketing and technology, Joanna helps businesses seamlessly integrate AI, streamline operations, and train teams for the future of ecommerce. Her mission: empower sellers to unlock growth and stay ahead in the AI-powered marketplace.   Visit the Amazing Wave website: https://amazingwave.digital/   ## 🕒 TIMESTAMPS:   [00:00] AI In Ecommerce [00:55] AI Has Transformed Listing Optimization [03:07] How Does AI Understand Listings [04:47] Leveraging Reddit [05:31] Aggregating Insights with GummySearch [07:01] Backend Optimization and Keywords [09:40] Leveraging AI for Keyword Optimization [10:31] Titles Should Be Written By Humans [11:08] Discussing Rufus Patent  [11:58] The Key To Optimizing Titles [12:50] Brandon Young's Optimization Framework [14:28] Highlighting Benefits In The Title [16:24] Appealing To Specific Demographics [19:27] Disconnect Between Listing Elements [22:14] Pain Points For Implementing AI [24:30] Ethical Concerns [26:07] How AI Can Hurt Brand Reputation [27:45] What's Next For AI In Ecommerce? [30:44] Recap and Closing Remarks  

If you're an e-commerce seller tired of seeing your ideas and hard work ripped off by knockoffs, this conversation is your playbook for real brand protection and growth. Our guest, Shannon Roddy, is the VP of Sales & Marketing at Avenue7Media—a powerhouse agency with over 450 years of combined Amazon and Walmart experience. Avenue7Media helps brands win with everything from advanced Amazon advertising (DSP & CTV) to catalog health, customer engagement, and competitive strategy. Shannon has worked with over 250 companies and empowers entrepreneurs to launch, grow, and defend their brands online.   In this episode, you'll learn: Why "dupe culture" is exploding and how to fight back as an Amazon seller The difference between protecting your product and protecting your brand—and why the latter matters more How to trademark your brand, secure patents, and use intellectual property as a strategic defense Actionable steps for creating a memorable brand name and logo that stand out in any category How to build emotional connection and loyalty through storytelling and customer experience Proven strategies to go premium, add value, and make your brand impossible to ignore—even in crowded markets Whether you're just starting out or running an established Amazon storefront, Shannon's insights will help you outsmart imitators, safeguard your brand, and build a business that lasts.   Key topics covered: Amazon brand protection E-commerce strategy and growth Trademarks, patents, and IP for sellers How to stop copycats and hijackers Building brand equity and emotional connection Avenue7Media's 7Avenues™ framework Real-world tips for Amazon and Walmart sellers   👤 ABOUT SHANNON RODDY & AVENUE7MEDIA:   Vanessa is a true thought-leader in the Amazon community with years of hands-on experience working with brands of all shapes and size. In addition to lending her voice to ecommerce discourse, Vanessa is also the founder of Online Seller Solutions.    Whether you're a new seller needing ad hoc support or a Fortune 100 brand seeking custom solutions, Avenue7Media's comprehensive approach and proven track record make them the trusted choice for over 10,000 brands.    Visit the Avenue7Media website: https://avenue7media.com    🕒 TIMESTAMPS:   [00:00] Build An Unbeatable Amazon Brand [01:04] The Rise of the Dupe Culture [04:39] Brand Protection Vs Brand Identity [06:44] Brand Trademarks [10:45] What Prospective Sellers Should Consider [15:28] Defending Against Knockoffs [17:51] A Moat of Defensibility [21:38] New-To-Brand Customers  [22:51] Amazon Brand-Tailored Promotion [24:01] Converting Bad Customer Experiences [29:00] The Right Way to Engage Customers [30:45] Product Assortment [35:15] Customer Preferences Are Always Changing [37:07] How Can Legacy Brands Compete with Knockoffs? [41:06] Customer Loyalty Is At An All-Time Low [46:44] Recap and Closing Remarks  

In this episode of The Seller's Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making. Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking mistakes. We discuss the market intelligence formula top sellers use to achieve consistent profits, and why launching another product without this knowledge could put your brand at risk. You'll also discover how to use market intelligence to outperform competitors and unlock massive growth on Amazon. We spotlight DataHawk, a leading analytics and optimization platform trusted by top brands and agencies. DataHawk empowers Amazon sellers to automate data collection, track trends, and make smarter, more profitable decisions across Amazon, Walmart, and other major marketplaces. Recently acquired by Worldeye Technologies, DataHawk continues to set the industry standard for tools that drive visibility, profitability, and operational excellence. Whether you're a new seller or a seasoned pro, this episode is packed with actionable strategies, practical tips, and expert advice to help you avoid common pitfalls and achieve long-term success on Amazon. 👤 ABOUT ERIKA VAN RAMPELBERGH: Erika is an expert when it comes to e-commerce selling and how analytical data stacks can optimize brand performance. She has over a decade of hands-on experience selling on various platforms, including Amazon, but also helping grow small businesses and enterprise brands. Visit the DataHawk website: https://datahawk.co Connect with Erika on LinkedIn: https://www.linkedin.com/in/erikavanrampelbergh  🕒 TIMESTAMPS: [00:00] Erika Van Rampelbergh from DataHawk [01:09] The Importance of Market Intelligence [02:36] Improving Business Decisions [06:48] Impact of Product Variations [10:24] Complementing Intuition & Experience [12:45] Ensuring Successful Product Launches [15:29] Tracking Product Category Health [19:36] Benchmarking Competitors [22:29] Assessing Investments & Acquisitions [27:25] Predicting Broader Market Impacts [28:04] Monitoring Positive Trends [30:49] Maintaining the Highest Data Accuracy [35:29] Recap and Closing Remarks Key Topics Covered: Why Market Intelligence Is Critical for Amazon Sellers How to Avoid Product Launch Disasters with Smart Market Research Spotting and Capitalizing on Profitable Amazon Trends Overcoming Overstocking Nightmares and Inventory Management Mistakes Outperforming Competitors with Data-Driven Strategies How DataHawk and AI-Powered Analytics Transform Amazon Businesses Who Should Listen: Amazon FBA sellers, e-commerce entrepreneurs, Amazon brand owners, and anyone looking to grow their business on Amazon with data-driven insights. Keywords for SEO: Amazon seller, market intelligence, FBA seller, Amazon brand, market research, product launch, profitable trends, overstocking, data-driven, competitor analysis, DataHawk, AI analytics, Amazon trends, inventory management Guest Bio: Our guest is a respected e-commerce strategist with extensive experience helping brands succeed on Amazon. With a passion for data-driven growth and a track record of building profitable online businesses, they bring actionable insights and real-world examples to every discussion.

In this essential episode of The Seller's Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers. Are you ready for the next big shift in Amazon's marketplace? Amazon's new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall success as an Amazon seller?   👤 ABOUT KIRI MASTERS: Kiri Masters is a leading authority in Amazon strategy and digital retail, with over a decade of experience helping brands succeed on Amazon. She's the founder of Bobsled Marketing (acquired by Acadia), a published author, and a frequent contributor to industry publications. Kiri brings a wealth of knowledge on Amazon algorithms, e-commerce trends, and the practical steps sellers need to stay competitive. Visit her website: https://kirimasters.com   In this episode, you'll learn: What Rufus AI is and how it's different from Amazon's traditional search algorithm Why keyword stuffing is becoming obsolete—and what to do instead How click training data and real shopper behavior are shaping which products get seen and purchased The growing importance of accurate product attributes, compelling imagery, and authentic customer reviews How AI-driven personalization is changing product rankings and making old rank-checking tools less reliable What the future holds for Amazon advertising, retail media, and the evolving relationship between brands, consumers, and AI agents    🕒 TIMESTAMPS: [00:00] Rufus Is Changing Everything [01:05] How Does Rufus AI Work? [03:56] Are Keywords Obsolete? [07:36] What Will Replace Keyword Ranking? [09:47] What Impact Will Rufus Have On Ads? [12:44] Does Rufus Prioritize Specific Listing Elements? [14:45] The Science Behind Click-Training Data [15:26] Visual Label Tagging [16:33] Keywords In The Image Stack [18:20] Leveraging Fringe Use Cases in Customer Reviews [21:00] Which Product Categories Will Rufus Impact Most? [23:46] How Will Rufus AI Evolve In 6-12 Months? [25:04] Open AI Operator's Retail Capability [26:06] The Way Loyalty Programs May Change [29:25] Has This Altered Your Approach To Retail Media? [32:34] What Does This All Mean For The Future? [37:42] Recap and Closing Remarks   Key Takeaways: Focus on clear, accurate, and detailed product information Optimize listings for engagement and conversion, not just keywords Leverage customer reviews and real-world use cases to enhance your product's appeal Prepare for a future where AI and personalization dominate Amazon search Stay agile and keep learning as the e-commerce landscape evolves  

Episode Summary: Are you an Amazon seller or e-commerce brand owner grappling with the ever-changing landscape of tariffs, supply chain disruptions, and rising costs? In this can't-miss episode of The Seller's Edge, host Jonathan teams up with global logistics expert Akbar Jessani to equip you with actionable strategies to not only survive but thrive in today's tumultuous market. Discover the common pitfalls that Amazon sellers are falling into, and learn how to avoid them with proactive, creative solutions. From renegotiating contracts to exploring alternative sourcing strategies, this episode delivers the insights you need to protect your brand and bottom line. Why You Should Listen: Navigating the complexities of global sourcing and logistics can feel like a constant battle. In this episode, you'll gain a competitive edge with: Proven Tactics: Learn how to renegotiate rates with suppliers, warehouses, and 3PLs to cut costs. Sourcing Secrets: Explore alternative sourcing destinations like Vietnam, India, and Mexico, and discover the benefits of nearshoring and bonded warehouses. Market Share Protection: Understand why maintaining market share is crucial, and how to weather short-term losses for long-term gains. Compliance Strategies: Navigate customs compliance, HS codes, and invoice audits with confidence. Key Takeaways: Don't rush into switching suppliers without conducting thorough due diligence. Prioritize market share even if it means absorbing some increased costs. Explore alternative sourcing and assembly options to reduce tariff impact. Renegotiate contracts with suppliers, warehouses, and fulfillment partners. Audit your invoices and HS codes to avoid overpaying on duties and prevent delays. Leverage expert partners for customs, logistics, and fulfillment.   *🔥 SPECIAL ANNOUNCEMENT:*  Viral Launch has just released a free tariff calculator specifically designed for Amazon sellers. Calculate the exact impact of tariff increases on your products at https://viral-launch.com/tariffs  🕒 TIMESTAMPS: [00:00] Introduction to Recent Tariff Increases [01:17] Common Mistakes Sellers Are Making [03:32] The Response to Tariffs [05:42] Moving Stock to Avoid Price Hikes [07:44] Brands Battling for Market Share [08:59] Innovative Approaches to Streamline Inventory [11:28] How Universal Shipping Supports Sellers [14:55] Understanding Access Codes for Shipments [16:28] Mistakes Related to Customs & Import Regulations [18:56] How Sellers Can Prepare for Trade Uncertainties [24:26] Ways That AI Can Revolutionize Inventory [25:17] Advice for Overwhelmed Sellers [28:52] The 3 Things Sellers Should Focus On [32:05] Sourcing Materials for Products [36:47] Recap and Closing Remarks 👤 ABOUT AKBAR JESSANI: Akbar Jessani is a highly-experienced supply chain and logistics expert with over 20 years of experience in global sourcing and distribution. As the founder of Universal Shipping, Akbar has helped thousands of e-commerce brands optimize their international supply chains, working previously with corporate giants like Unilever before focusing his expertise on supporting D2C sellers. Visit Universal Shipping website: https://www.usiship.com/about-us/  

Is your Amazon inventory a profit-draining headache? Get ready to transform your inventory strategy with expert Chelsea Cohen on The Seller's Edge! In this episode, Chelsea pulls back the curtain on the ever-changing world of Amazon inventory management, giving you the actionable insights you need to optimize your stock, avoid costly mistakes, and maximize your sales during peak seasons like Prime Day.   Chelsea breaks down the critical elements of "inventory-minded marketing," revealing how to align your marketing and inventory teams for seamless success. Learn how to accurately forecast demand for new products, balance the risks of understocking and overstocking, and leverage Amazon Warehousing & Distribution (AWD) as a strategic backup plan.   We'll also tackle the often-misunderstood Inventory Performance Index (IPI), separating fact from fiction and revealing the key metrics that truly impact your storage capacity and profitability. Plus, discover effective strategies for liquidating slow-moving inventory, freeing up cash and storage space before the Prime Day rush. Whether you're a seasoned Amazon FBA seller or just starting your e-commerce journey, this episode is packed with practical, real-world advice that you can implement today. Stop guessing and start optimizing – your Amazon inventory success starts here!   In this episode, you'll learn: How to navigate the latest changes in Amazon's inventory policies The dangers of overstocking and how to avoid them Why "inventory-minded marketing" is essential for success Effective demand forecasting techniques for new products Strategies for balancing understocking and overstocking The truth about the Inventory Performance Index (IPI) and how to improve it Proven methods for liquidating slow-moving inventory About Our Guest: Chelsea Cohen is an Amazon inventory and FBA fees expert who co-founded SoStocked.com. With a proven track record helping hundreds of 7 and 8-figure sellers increase profitability through stockout avoidance and fee prevention, Chelsea is a recognized industry leader who has been featured at prestigious events including the Billion Dollar Sellers Summit, 7-Figure Sellers Summit, and Prosper Show.   SoStocked, developed with an emphasis on inventory-minded marketing, offers customizable forecasting, tracking, and management solutions that make inventory control both easier and more realistic for Amazon sellers.  Visit SoStocked website  FOR A FREE-PROFIT AUDIT VISIT   TIME STAMPS: [00:00] Introduction to Prime Day Inventory Prep [00:54] Current State of Inventory Management [02:47] Common Mistakes Sellers Make [05:30] Inventory-Minded Marketing [07:23] How Soon Should Sellers Plan Their Inventory [08:31] Demand Forecasting without Data [09:35] Overstocked vs. Understocked [10:46] Leveraging Buffer Stock [11:56] Inventory Performance Index Score [14:58] Liquidating Slow-Moving Inventory [16:10] Inventory Removals [18:54] Working Capital for Inventory Purchases [20:58] Planning for Supply Chain Disruptions [22:28] Managing Inventory After Prime Day [25:56] Best Inventory Management Tools [27:20] The Future of Inventory Management [30:18] Profit Forecasting [33:17] Recap and Closing Remarks #AmazonFBA #AmazonSeller #InventoryManagement #PrimeDay #Ecommerce #OnlineBusiness #FBA #OnlineRetail

Consumer behavior is changing at lightning speed, and staying ahead of the curve is crucial for survival. Join us as we sit down with Rose Hamilton, the founder of Compass Rose Ventures, a leading expert in helping brands scale and thrive by understanding the hearts and minds of today's consumers.   Rose pulls back the curtain on her latest consumer research, uncovering surprising trends around how people discover, evaluate, and purchase products online. Forget what you think you know about e-commerce – Rose reveals the new rules of the game:   TikTok & ChatGPT are the New Search Engines: Discover how consumers are turning to these platforms for product discovery and recommendations. Is your brand optimized to be found? Brand Loyalty is Officially Dead: Learn why discounts, samples, and subscriptions are key to winning over fickle customers in 2025. Micro-Influencers Reign Supreme: Find out why authenticity is more important than ever, and how micro-influencers can drive real engagement and conversions. Generational Divides: From Gen Z to Boomers, understand the unique shopping behaviors of each generation and tailor your marketing accordingly. Post-Pandemic Priorities: How increased awareness of mental health is shifting consumer preferences and purchasing decisions. Omnichannel is Essential: Why you need a presence on Amazon, your own website, and even Walmart to maximize visibility. The Supply Chain Imperative: Don't let operational bottlenecks derail your growth. Learn how to optimize your supply chain to meet increasing demand.   Whether you're a seasoned Amazon seller, a budding e-commerce entrepreneur, or simply curious about the future of online shopping, this episode is packed with actionable insights to help you navigate the ever-changing world of consumer behavior. Tune in and discover the strategies you need to thrive in 2025 and beyond!   [00:00] Introduction to Rose Hamilton [00:49] Customer Listening Labs [02:37] Surprising Consumer Trends [06:27] Shifting Demographics [09:36] The Impact of the Pandemic [11:44] How Are Consumer Expectations Changing? [13:04] Alignment of Marketing & Supply Chain [15:19] Potential Challenges for Brands [18:57] Customer Loyalty Considerations [26:30] Consumer Values vs. Buying Habits [28:54] Smart Influencer Collaborations  [31:33] Unpredictable Demographics  [34:52] Development of 2-Way Content [38:21] What Should Sellers Prioritize? [41:43] Reactions to Artificial Intelligence [45:46] Recap and Closing Remarks   About Rose Hamilton: Rose has decades of experience optimizing high-profile brands and  is a recognizable contributor in the CPG industry. She is the founder of Compass Rose Ventures, where she and her team use a mix of qualitative 'listening labs' to help brands scale, turn around, and launch products that resonate with today's consumers.    Visit Compass Rose Ventures website: https://compassroseventures.com

The e-commerce world is being transformed by artificial intelligence, and Amazon is at the forefront with its new AI shopping assistant, RUFUS. In this episode of The Seller's Edge, host Jonathan sits down with Vanessa Hung, a leading Amazon expert, to explore the profound effect of AI on your Amazon business and consumer behavior.   Vanessa Hung brings years of experience in helping brands navigate the complexities of the Amazon marketplace, offering keen insights on how sellers can adapt and prosper in the age of AI. She goes in-depth on how audience targeting is becoming MORE important than traditional keywords and how to optimize your backend data to win the AI game.   Will RUFUS change the way people shop, or will it create new difficulties for small businesses? Vanessa and Jonathan dissect the potential hurdles for new sellers and the significant opportunities arising from personalized, AI-driven recommendations. Learn how to secure your Amazon business for the future, optimize your product listings for AI, and target the RIGHT customers using Amazon's powerful AI insights.   Key Discussion Points: The Rise of AI in E-commerce: Understand how AI is reshaping product discovery and consumer behavior on Amazon. Amazon RUFUS Deep Dive: Explore the features and potential effect of Amazon's new AI shopping assistant. Audience Targeting vs. Keywords: Learn why audience-centric strategies are essential for success in the AI era. Backend Optimization Secrets: Discover how to unlock hidden SEO potential and improve your product rankings. Adapting to the Future: Get actionable strategies to adapt your marketing and sales approaches to the changing e-commerce world. Social Media and Content: How is the rise of social media platforms impacting e-commerce sales? In this episode, you'll discover: How to optimize your Amazon product listings for AI-powered search. Strategies for targeting specific customer segments with personalized product recommendations. The importance of backend optimization and how to leverage it for maximum visibility. How to compete with established brands and new sellers in an AI-driven marketplace. How AI is affecting Amazon advertising. Whether you're a seasoned Amazon FBA seller or just starting your e-commerce journey, this episode is packed with practical advice you can implement to stay ahead of the curve. Learn from Vanessa's expertise and gain a competitive advantage in online retail.   TIMESTAMPS:   [00:00] Opening and Introduction [00:57] What Impact Will AI Have on Sellers? [06:21] RufusS's Consideration of New Sellers [12:21] AI Shopping Assistants [17:16] Importance of Backend Optimizations [24:58] Attributes that Rufus is Looking At [29:40] Sellers Need to Zoom In on Demographics [33:15] How to Optimize for Rufus [39:43] Having Answers for Customers is Essential [44:12] Prioritize Creating a Comprehensive Strategy [46:56] Recap and Closing Remarks  

Are you an e-commerce or CPG business owner overwhelmed by dashboards but still struggling to make data-driven decisions? You're not alone! In this episode of the Seller's Edge Podcast, Jonathan sits down with Matt Putra, a fractional CFO specializing in helping e-commerce and CPG businesses scale, to challenge the obsession with complex dashboards and reveal the power of simple, effective scorecards. Key Takeaways: The Dashboard Dilemma: Discover why traditional dashboards often fail to translate data into actionable steps and can lead to confusion and inaction. The Scorecard Solution: Learn how scorecards simplify Key Performance Indicators (KPIs) and drive accountability across your entire organization. Real-World Results: Hear compelling case studies of how scorecards have outperformed dashboards, leading to faster problem-solving and significant revenue gains for e-commerce and CPG businesses. Alignment is Everything: Understand why organizational alignment is crucial for sustainable growth and how scorecards can foster collaboration and shared understanding across departments. Multiple Sources of Truth: Learn how to manage having multiple sources of truth within your data. In this episode, Matt and Jonathan discuss: Why companies are over-investing in dashboards and neglecting the power of scorecards. How scorecards empower teams at all levels to make informed decisions. Specific examples of KPIs (like Customer Acquisition Cost and Rate of Sale) that translate perfectly to scorecards. The "crisis of confidence" that can arise from conflicting data sources and how to avoid it. A real-life example of how the lack of a scorecard led to a $300,000 revenue loss for one e-commerce business due to a fulfillment center issue. Tactics and methods to create a scorecard inside your organization. Featured Guest: Matt Putra is a fractional CFO who helps e-commerce and CPG businesses optimize their financial strategies and achieve sustainable growth. Learn more about Matt's work and access valuable resources on his website: https://eightx.co

Amazon sellers, are you ready to conquer 2025? In this can't-miss episode of The Seller's Edge, Destaney Wishon of BTR Media shares actionable strategies for navigating Amazon's evolving marketplace. Learn how to leverage AI, optimize creative, and dominate your competition. Discover the power of Amazon Marketing Cloud (AMC) and get a sneak peek at Amazon's AI shopping assistant, Rufus! Follow Destaney on LinkedIn: https://www.linkedin.com/in/destaney-wishon/ Check out BTR Media: https://www.btrmedia.com/ Episode 28 of The Seller's Edge - Destaney and Jonathan talk about:   [00:00] Introduction [00:57] General Thoughts on 2024 [02:46] How Amazon Opened Up Analytics [03:23] Retargeting with AMC [04:46] What Made Brands Stand Out in 2024? [06:04] The Power of Image Carousels & Video  [08:55] Moving First and Learning Fast [09:36] AI has Leveled the Field for Creatives [11:48] Amazon will Roll Out Ads on Rufus [13:56] The AMZ Platform is Changing Quickly [14:48] Marketplace Mix [16:39] Rise of TikTok Shop [19:17] Specific Optimization Techniques [20:36] The Path to Purchase is Never Linear [23:38] Sellers Should Focus on These Strategies [25:20] Search Query Performance Dashboard [27:26] Excitement for 2025 [29:01] "We are going to see increasing complexity…" [32:45] Are keywords dead? [35:22] Review of Actionable Insights [36:31] Recap and Closing Remarks Key Takeaways: Focus on Quality & Differentiation: Ensure your products are high-quality, your listings are optimized, and your brand stands out from the competition. Embrace Creative Assets: Explore AI tools to generate visually appealing product images and videos for your listings and ad campaigns. Update your headline ads with seasonal creative elements. Leverage AMZ's Analytics Tools: Utilize Amazon analytics tools like AMC, the Search Query Performance dashboard, and more to gain insights into customer behavior and optimize advertising campaigns. Be Agile and Reactive: Stay informed about emerging trends and algorithm updates, and be prepared to quickly adjust your strategies to take advantage of new opportunities. Explore AI Integration: Explore different AI tools for use within your business, from keyword research to ad copy and image generation.  

Discover the inspiring journey of Max Learmont, founder of Chill Chair, in this captivating episode of The Seller's Edge Podcast. Learn how Max transformed a pandemic-inspired idea into a thriving e-commerce business, selling innovative massage office chairs.  🔑 Key Topics: Product development during COVID-19 Overcoming initial setbacks in e-commerce Scaling a high-ticket item business Effective Facebook advertising strategies  Targeting stressed professionals in the US market Episode 27 of The Seller's Edge - Max and Jonathan talk about: [00:00] Creating the Chill Chair [04:15] Troubleshooting Design and Supply [05:55] The Implications of Product Size [06:59] Cost Vs. Logistics [08:36] Go-To-Market Strategy [09:35] Thinking like a Media Company [14:12] How the Role of Retail has Changed [18:52] Transition into Amazon FBA [20:51] Starting Internationally to Prove Concept [22:23] Approach to Social Media Advertising [24:47] Creating Competitive Moats [29:34] Lessons Learned in Hindsight [32:43] Cultural Challenges [35:05] The Problem with Dropshipping [36:31] Recap and Closing Remarks Key Takeaways: Product Quality Over Price: Invest in creating a high-quality product that provides genuine value to customers. Be willing to set a premium price point if the product justifies it, focusing on superior design, materials, and technology. Embrace Customer Feedback: When customers provide critical feedback, view it as an opportunity for improvement. Be prepared to completely redesign or pivot the product based on honest consumer insights.  Master Digital Advertising: Develop a sophisticated digital marketing strategy, with a particular focus on Facebook ads.  Understand Your Target Audience: Deeply research and define your target market. For Chill Chair, this meant identifying "stressed out working professionals" across specific high-stress professions like lawyers, dentists, and salespeople. Stay Adaptable to Market Trends: Monitor industry shifts like remote work, changing consumer behaviors, and technological advancements. Position your product to solve emerging problems or meet new market needs.        

🎙️ The Seller's Edge Podcast - Automating Authenticity with David Wachs: Handwrytten's Approach to Customer Loyalty   Transform your business with the power of personalized, handwritten communication! In this episode, David Wachs, founder of Handwrytten, reveals how incorporating handwritten notes within omni-channel marketing efforts can dramatically boost customer engagement and set your brand apart in industries oversaturated with digital touchpoints.   ⏱️ TIMESTAMPS: [00:00] Introduction to David Wachs and Handwrytten [03:50] The Impact of Personalized Marketing [04:15] 3X Greater Open Rate [05:39] Consequences of AI and Generic Form Responses [09:19] Authenticity Matters [11:46] Handwrytten's Variability/Dynamic Fields [13:13] Integration Into Omni-Channel Approach [14:28] Gimmicks Are Not Necessary [16:42] Handwrytten Automations  [22:30] Personalized Vs. Generic Approaches [24:42] Scaling the Operation [27:16] A Service for All Occasions [28:35] Recap and Closing Remarks   🔑 EPISODE HIGHLIGHTS: - The story behind Handwrytten's innovative robotic technology - Why handwritten notes achieve 3x higher open rates - How to combine traditional and digital marketing - Proven strategies for genuine customer engagement - Secret techniques for boosting response rates by up to 27x   💡 FEATURED INSIGHTS: "There's a difference in being thanked and feeling thanked" - David Wachs   🎯 ACTIONABLE STRATEGIES: - Implementing customer appreciation campaigns - Creating personalized follow-up systems - Leveraging special occasions for customer outreach - Building authentic brand connections - Maximizing customer retention through personal touch   🔍 MUST-TRY TACTICS: 1. Post-purchase thank you notes 2. Multi-channel engagement approach 3. Customer milestone celebrations 4. Personalized reactivation campaigns 5. Strategic prospect outreach 6. Customer retention analysis   📚 RESOURCES MENTIONED: https://handwrytten.com/consumer-survey/   🌐 CONNECT WITH HANDWRYTTEN: Handwrytten: https://handwrytten.com LinkedIn: https://linkedin.com/company/handwrytten/ Twitter: https://twitter.com/handwrytten Facebook: https://facebook.com/handwrytten  

Kim Meckwood's Click & Carry:  From Shark Tank Pitch to Retail Success In this transformative episode of The Seller's Edge, host Jonathan dives deep into the remarkable entrepreneurial journey of Kim Meckwood, inventor of the revolutionary Click & Carry product. What began as a simple solution to a frustrating grocery shopping problem has blossomed into a multi-million dollar business that has disrupted multiple retail markets. Episode Highlights: &]:mt-2 list-disc space-y-2 pl-8"> The inspiring origin story behind Click & Carry Navigating the challenging landscape of product invention Overcoming entrepreneurial obstacles and persistent naysayers Strategic insights from a successful Shark Tank alumna Breakthrough strategies for intellectual property protection Scaling from concept to major retail partnerships Kim Meckwood breaks down her extraordinary path, revealing the intricate process of transforming a personal pain point into a game-changing product now sold in major retailers like Walmart, Lowe's, and Tractor Supply Company. With candid insights into the world of invention, entrepreneurship, and retail strategy, this episode is a masterclass for aspiring inventors, e-commerce sellers, and business innovators. Key Learning Moments: &]:mt-2 list-disc space-y-2 pl-8"> How to identify and solve real-world problems through innovation Strategies for protecting intellectual property in a competitive market Navigating the challenges of scaling a product-based business Insights into retail expansion and direct-to-consumer marketing Overcoming the challenges of "dupe culture" and product knockoffs Discover the untold story of persistence, creativity, and strategic thinking that propelled Click & Carry from a simple idea to a nationally recognized brand. Join us for an unmissable conversation that proves innovation knows no boundaries. Perfect for: &]:mt-2 list-disc space-y-2 pl-8"> Entrepreneurs E-commerce sellers Product inventors Small business owners Aspiring Shark Tank contestants Retail strategy enthusiasts  

In this revealing episode of The Seller's Edge podcast, intellectual property expert Andrei Mincov deconstructs the critical world of trademark protection for entrepreneurs and ecommerce sellers. Featured Insights: &]:mt-2 list-disc space-y-2 pl-8"> The evolution of intellectual property in digital markets Strategic approaches to trademark protection Defending brands against global product replication Essential IP strategies for small businesses and agencies Key Discussion Points: &]:mt-2 list-disc space-y-2 pl-8"> IP law transformation over three decades Impact of "Dupe Culture" on modern business Differentiating trademarks, patents, and copyrights Practical trademark research and protection methods Episode 24 of The Seller's Edge - Andrei and Jonathan talk about: [00:00] Introduction to Andrei Mincov and IP Protections [01:45] How IP has evolved in the last 30 years [04:38] The impact of "Dupe Culture" [08:00] What should entrepreneurs be thinking about? [09:11] Why do trademarks matter? [13:03] Branding Then vs. Branding Now [16:44] The difference between trademarks, patents, and copyrights [22:51] Where should new business owners start? [29:48] The common mistakes people make with trademarks [38:57] How Trademark Factory can help ecommerce sellers [42:36] Recap and closing remarks Guest Expert: Andrei Mincov, Trademark Factory Founder Host: Jonathan Learn how proactive IP management can be the difference between a vulnerable startup and a defensible, valuable enterprise.

In this episode of The Seller's Edge Podcast, we sit down with Ethan Haber, the innovative founder of Happy Habitats, to explore his unique journey from crafting stuffed animals to creating a revolutionary carrier for small pets. Discover how Ethan's passion for animals and creativity led to the development of a product that not only fills a gap in the market but also resonates with pet owners everywhere.Ethan shares invaluable insights on identifying unique product ideas, the importance of mentorship, and the challenges of navigating the e-commerce landscape, particularly on platforms like Amazon. He discusses the power of social media marketing and how it can elevate niche products, while also emphasizing the need for persistence in the face of challenges.Whether you're an aspiring entrepreneur or an established e-commerce seller, this episode is packed with actionable advice and inspiration to help you thrive in your business journey. Tune in to learn how to turn your passion into profit and gain a competitive edge in the ever-evolving world of online selling.

In this insightful episode, Jonathan explores the intricacies of Amazon advertising with Max Hofmann and Nadine Schopper from BidX. The trio discuss cutting-edge strategies for optimizing ad campaigns, leveraging data effectively, and staying ahead of the competition. From the nuances of keyword selection to the power of AI-driven tools like BidX's Leia1, listeners will gain valuable insights into managing ad spend, targeting the right audience, and maximizing returns on Amazon's advertising platform. Whether you're a seasoned seller or just starting out, this episode offers actionable advice to elevate your Amazon advertising game and drive sustainable growth for your business. Episode 22 of The Seller's Edge - Max, Nadine and Jonathan talk about: [00:00] What is BidX and how does it help FBA sellers? [01:16] Which dynamic bidding strategy works best [03:52] Services that BidX provides [04:22] The importance of optimizing listing content [08:39] Higher SERP ranking isn't always best [09:46] The impact of PPC on organic ranking [10:12] BidX's "Incrementality Score" [13:46] Examples of strong Amazon DSP campaigns [15:31] Leveraging audience data for broader purposes [16:35] Insights into International marketplaces [20:23] Why BidX is superior to other PPC tools [23:30] The AMX500 Index [24:42] Localizing listings is essential [25:25] A cutting-edge AI solution for keywords [27:47] Discussing the size of the keyword universe [30:15] The opportunities that most sellers are missing Key Takeaways: Optimize Listing Content: Ensure your product listings are consistently optimized to maximize conversions from advertising efforts. Continuously Analyze & Iterate: Regularly evaluate and adjust your advertising strategies based on performance metrics for optimal results. Leverage AI Tools: Utilize AI tools like Leia1.com to enhance keyword research and streamline campaign structuring. Target Diverse Keywords: Incorporate both popular and long-tail keywords in your advertising strategy for improved effectiveness. Conduct an Account Audit: Contact BidX for a complimentary audit of your account to uncover ad waste and identify potential growth opportunities.  

Join The Seller's Edge as Jonathan D'Ambrosio talks with Andrew Morgans, founder of Marknology, about the art of creating standout content for Amazon sellers. Andrew shares his insights on why storytelling and creative content are essential to building trust and driving conversions. Whether you're looking to optimize your listings or craft compelling brand narratives, this episode provides strategies to boost your Amazon presence and engage customers in a meaningful way. Don't miss this opportunity to learn from one of the leading experts in Amazon brand strategy!  

Join us for an insightful episode of the Seller's Edge Podcast featuring Andrew Morgans, the founder of Marknology, as we dive deep into the world of Amazon selling. In this episode, Andrew shares his extensive expertise on navigating the complexities of Amazon and provides invaluable advice for new brands looking to succeed on the platform. Topics Covered: Common Mistakes by New Brands on Amazon Realistic Expectations and Amazon's Complexity: Learn about the importance of understanding Amazon's system and setting accurate expectations to avoid common pitfalls. Importance of a Dedicated Team and Expertise: Discover the value of having a specialized team to manage Amazon launches effectively. Differences Between Amazon and Other Platforms: Andrew highlights the key distinctions in strategy and management between Amazon and other e-commerce platforms. Planning for a Successful Launch: Get insights into effective strategies for launch planning, including inventory management and pricing tactics. Off-Amazon Strategies: Explore the impact of external marketing efforts, such as social media and unconventional platforms like Rumble.com, on Amazon success. Personal Anecdotes and Lessons Learned: Andrew shares personal stories and lessons from managing brands and warehouse experiences, including notable failures. Causes of Launch Failures: Understand the common issues that lead to launch failures, such as inventory mismanagement, pricing errors, and resource allocation problems. Managing Expectations and Resources: Learn how to balance client needs with realistic resource planning for successful Amazon operations. Complexity of Amazon FBA: Navigate the intricacies of Amazon's fulfillment and pricing strategies with Andrew's expert guidance. Customization of Launch Strategies: Discover how to tailor launch strategies based on product and market nuances for optimal results. Diverse Expertise in Management: Leverage varied skills for comprehensive product management and brand success. Impact of Competitive Keywords: Manage your budget and strategy around competitive keywords to maximize visibility and sales. Finding the Right Support: Understand the importance of strategic partnerships and support systems in achieving Amazon success. Dynamic Brand Management: View brand management as an evolving process and adapt to changing market conditions. Honesty in Client Relationships: Learn the importance of setting realistic expectations and maintaining transparency with clients. Creative and Ethical Marketing: Explore innovative and ethical marketing approaches that avoid copycat tactics. Unconventional Marketing Tactics: Discover unique methods like QR codes and alternative platforms to stand out in the market. Value of Originality: Understand the importance of unique marketing strategies to differentiate your brand. Examples of Successful Strategies: Andrew shares case studies of effective and creative marketing strategies that have led to success.   Episode 20 of The Seller's Edge, Drew and Jonathan talk about: [00:00] Introduction [01:38] Common Mistakes by New Brands on Amazon [02:01] Realistic Expectations and Amazon FBA's Complexity [03:08] Other Platforms Do Not Translate to Amazon [03:46] Resource and Expertise Demands [09:07] Planning for a Successful Launch [09:56] Anticipating the Need for Good Content [10:37] Be Ready and Give Yourself Lead Time [11:18] Off-Amazon Assets are Essential [15:08] Causes of FBA Launch Failures [24:32] Finding the Right Support [36:49] Unconventional Marketing Tactics [41:17] We Need Like Creative Advertisers [42:16] Value of Originality [43:09] Explore Uncommon Channels and Opportunities [44:17] Recap and Outro Key Takeaways: Set Realistic Expectations: Launching on Amazon is complicated. Understand that it requires careful planning, lead time for implementation, and diverse resources. Have a Strong Team: Selling on Amazon is a uniquely demanding process. Make sure you have the right manpower and expertise to handle it. Customize Your Approach: Every product and market is distinct. Tailor your launch strategy to the specific needs and context of yours. Leverage Off-Amazon Assets: Many successful brands supplement their AMZ strategies with efforts on social media and other external platforms. Avoid Copycat Strategies: Doing the same thing that competitors are doing will keep the lights on. It is important to be aware of their strategies but try new approaches. Leverage Innovative Tactics: Use creative strategies like the in-person plays with QR codes or running ads on unique platforms to enhance your brand's visibility and engagement.

In this episode of The Seller's Edge, Jonathan D'Ambrosio sits down with Jackie Pomposelli to unpack the complex world of company operations. They discuss the critical importance of establishing solid Standard Operating Procedures (SOPs), how onboarding can make or break a company, and why maintaining operational discipline is essential for long-term success. Jackie also highlights the challenges of system integration and how companies can eliminate silos to improve efficiency and collaboration. The conversation further explores how a strong company culture and DEI initiatives contribute to employee satisfaction and overall business success. Jackie shares insights on why it's crucial to value stakeholder feedback and continuously improve processes to stay ahead in today's competitive landscape. The episode wraps up with a discussion on the role of employee benefits in reflecting a company's values and how they can be leveraged to attract and retain top talent. Key Takeaways: The importance of SOPs and operational discipline for long-term success. How to overcome challenges with system integration and eliminate silos. The impact of company culture, DEI initiatives, and employee benefits on business outcomes. About Jackie Pomposelli: Jackie Pomposelli is a seasoned leader with extensive experience in building and leading high-performing teams. Known for her ability to drive operational excellence and foster inclusive workplace cultures, Jackie brings a wealth of knowledge on how to balance efficiency with a positive employee experience. Her insights on the importance of SOPs, stakeholder feedback, and employee benefits are invaluable for any organization looking to improve its operations and culture.  

In this engaging episode, Jonathan explores the selling potential of TikTok Shop with guru Mina Elias. Mina provides guidance on how to get started, what to look for, and insights into how to build a strong ad presence on the platform. The AMZ FBA expert gives sellers everything they need to know to harness TikTok's platform to maximize their sales and gain unrivaled visibility for their brand by following a simple simple steps. Learn about seasonal campaigns, effective affiliate partnerships, and the importance of creative content, all while getting the inside scoop on the latest trends and opportunities in TikTok Shop. Episode 18 of The Seller's Edge, Mina and Jonathan talk about: 01:34 - The Threat TikTok Shop Posed to Amazon 04:18 - Why FBA Sellers Need to Start Selling on TikTok 06:05 - The Benefits of Selling on the Platform 07:33 - TikTok's Impact on Amazon Search Trends 09:47 - Why the Platform Can Easily Elevate Brand Visibility  12:16 - How to Get Started Selling on TikTok Shop 13:35 - Setting Up Mutli-Channel Fulfillment 14:46 - Recruiting Influencers as Affiliates 17:08 - How to Transform Content into TikTok Ads 19:42 - Leveraging Audience Insights to Boost Conversions 22:44 - The Product Category that Performs Best on TikTok 24:16 - Why Amazon Can't Compete with TikTok 28:04 - When Should Sellers Launch on TikTok Shop? 30:16 - How to Utilize TikTok Trends and Seasonality 31:50 - The Costs Associated with Selling on TikTok Shop   Key Takeaways: There is a lot of money to be made on TIkTok Shop. Younger consumers are more likely to make purchases on the platform and its presence in ecommerce is certain to keep accelerating. Strategically Engage and Validate Influencers. There are plenty of affiliates that might match your criteria, but double-check to make sure that they are legitimate. It is important to see how large and engaged their following is. Prioritize Reviews. Social proof is as essential on TikTok as it is on Amazon or any other ecommerce platform. Be sure to establish the credibility of your brand on TikTok Shop with customer reviews. Test and Monitor Ad Performance. It will be necessary to test creatives to see what will appeal most to your audience and lend to conversions. Start small, test, analyze the data, and then iterate. Take Advantage of Seasonality and Trends. Trends are a huge part of the TikTok culture.  Be sure to capitalize on the opportunities that they present. The same goes for seasonality. Social Media is the Future. Whether we like it or not, the lives of consumers are going to be heavily invested in platforms like TikTok and a brand presence on them is essential. It will be important to recognize these cultural shifts and adapt to them.  

In this insightful episode of The Seller's Edge, Jonathan D'Ambrosio sits down with Amazon advertising expert Elizabeth Greene to discuss the complexities of running PPC campaigns on Amazon. They explore the mechanics of sponsored products on listings and search pages, examining how these ad strategies impact visibility and consumer engagement. Elizabeth provides a detailed look at current PPC features and the two discuss the potential of AI in transforming how consumers find and purchase products. Elizabeth shares her personal experiences and professional insights, highlighting the challenges sellers face with PPC campaigns. They also discuss the exciting yet uncertain future of AI in advertising, emphasizing the need for adaptability and innovation in ad strategies. With a wealth of information, Elizabeth offers actionable tips for Amazon sellers to optimize their advertising efforts and stay competitive in a hyperactive marketplace. Don't miss out on this valuable discussion! Episode 17 of The Seller's Edge, Elizabeth and Jonathan talk about: 01:15 - Balancing Data with Instincts 03:26  - Why Data is Often Misleading on Amazon 08:07 - Catchall Auto-Campaigns for Your Entire Catalog 10:50 - How to Avoid Ad Waste 12:05 - Catchall Auto-Campaigns for Individual Products 12:46 - Same Keyword, Different Ad Type 15:34 - Common Advertising Mistakes that Sellers Make 16:17 - "Ranking Doesn't Equal Sales. Sales Equal Sales." 17:29 - Focus on Growth at Product Level Rather than at Brand Level 18:37 - Competitor Conquesting (Test It and See!) 20:42 - How Much Does Organic Cannibalization Matter? 23:51 - Sending Positive Signals to the Algorithm 27:53 - Amazon's push to get Sellers Using Prime Video Ads 32:06 - The Evolution of Amazon's Ads  36:13 - What Should Sellers be Prepared for? Key Takeaways: Develop a holistic ad strategy Adapt the approach to your brand and product lifecycle Embrace data but trust your instincts Invest in strong listing content Be wary of AI targeting Test Prime Video ads About Elizabeth Greene Elizabeth Greene is an Amazon advertising specialist with extensive experience in helping sellers optimize their ad strategies. As the co-founder of Junglr, she provides expert insights and practical solutions for navigating the complexities of Amazon's advertising ecosystem. Learn more about her work at Junglr.

Join host Jonathan D'Ambrosio as he chats with Matthew Tesvich, founder of Ox Sox. From battling smelly feet to creating socks that are comfortable, odor-neutralizing, and eco-friendly, Matthew shares his journey. Tune in for valuable insights into product perfection, brand protection, and the art of testing assumptions. Whether you're a sock aficionado or an aspiring entrepreneur, this episode has something for you! 1. Inspired by Personal Experiences (01:13) Matthew's childhood struggle with foot odor led him to think outside the sock. How could he create something that tackled this common problem head-on? 2. Becoming an Entrepreneur (03:11) Matthew's transition from athlete to entrepreneur wasn't easy. But passion fueled his drive to create something extraordinary. 3. A Long Sourcing Process (03:48) Sourcing materials for Ox Sox was no walk in the park. Matthew shares the ups, downs, and dead-ends he encountered. 4. The Need for Product Testing & Feedback (06:01) Why testing matters: Matthew's insights into perfecting the product and listening to early adopters. 5. Creating a Name for the Brand (07:43) Behind the scenes: How Ox Sox got its catchy name and why it matters. 6. Creating a Product that Solves Multiple Problems (09:16) Matthew's triple-threat socks: Comfort, odor control, and durability. The magic formula behind Ox Sox. 7. Understanding What Success Looks Like (10:54) Success isn't just about sales numbers. Matthew's perspective on measuring impact. 8. Making National Headlines on Black Friday (12:30) How Ox Sox stole the spotlight during the holiday shopping frenzy. 9. Iterating on Competitive Value Propositions (14:08) Staying ahead of the game: Matthew's approach to refining Ox Sox's unique selling points. 10. Being Driven by Larger Values (17:30) Beyond profits: Matthew's commitment to sustainability and purpose. 11. The Importance of Customer Demographics (19:13) Know your audience: How Ox Sox tailors its marketing to specific customer segments. 12. Matthew's Original GTM Strategy (22:05) Getting Ox Sox off the ground: Matthew's go-to-market strategy. 13. Listening to Your Customers (25:56) Customer feedback as a compass: How it shapes Ox Sox's evolution. 14. Fighting Counterfeit Sellers with Brand Protection (28:28) Matthew's battle against copycats and protecting the Ox Sox brand. 15. An Early Understanding of Shipping Fees (31:57) Shipping logistics: Matthew's early lessons in cost management. 16. Valuable Lessons from Initial Order Miscalculations (33:11) The school of hard knocks: Matthew's takeaways from inventory mishaps.     Key Takeaways: Avoid assumptions about customer behavior. Prioritize durability and effectiveness in your product. Maximize publicity and press opportunities. Stay customer-focused at all times. Authenticity drives sales. Delegate to the experts when needed.  

In this episode of The Seller's Edge, host Jonathan D'Ambrosio speaks with Joe Moriarty and Wes Haddon about their journey in creating a standout hair care brand. Tune in to hear about their strategies for building customer loyalty, managing online criticism, and the importance of a focused product line. Key Takeaways: Always Keep The Customer In Mind Be Aware Of And Play Into Your Strengths If You're Not An Expert, Find One Never Stray From Your Brand's Core Values Increasing The Number Of Products Decreases Conversions Brands Stand Out By Being Original As You Gain Momentum, Safeguard The Foundation That Made It Possible Dedicate Significant Efforts To Customer Loyalty; It Is Your Greatest Asset Discussion Points: 01:47 - Competitiveness of the Product Market 02:22 - Identifying the Needs of Consumers 04:03 - Starting to Build a Product and Brand 06:47 - Previous Seller Experiences 08:53 - Knowing that a Market Gap Existed 10:25 - Customer Obsession: The First Sign of Success 12:13 - Identifying Knowledge Gaps & Pain Points 15:20 - Reducing Product Variations for Optimal Performance 21:40 - Having a Strong Sense of Your Brand's Core Values 25:27 - Creating a Name for the Brand 27:01 - Scaling Up while Maintaining Operational Discipline 31:29 - Capturing Market Share from Brand Name Competitors 34:20 - Leveraging Social Media for Education & Brand Recognition 38:13 - Embracing Minimalism for Long Term Gains 40:32 - The Unrivaled Power of Customer Loyalty  

Steven Pope, the founder of My Amazon Guy, joins this in-depth conversation, to share his big brain  thinking and offer actionable insights to take your Amazon business to the next level. Key Takeaways: PPC Advertising Strategies: Discover the power of setting up auto campaigns for every SKU, even those you might overlook. Learn how a simple $0.05 bid can generate an extra $700 a month! Product Targeting and Ad Placement: Avoid common pitfalls in product targeting and leverage new ad formats like Prime Video ads to gain a competitive edge. Global Market Expansion: Learn why Japan is a booming market for Amazon sellers and get tips on how to expand internationally while managing shipping costs effectively. Localization and Future Trends: Explore the future of Amazon advertising with localized keyword data and targeted PPC strategies. Focus and Specialization: Steven emphasizes the importance of sticking to your core competencies and outsourcing tasks where necessary to build a robust, specialized business. About My Amazon Guy: My Amazon Guy is a comprehensive Amazon seller consultancy that provides a full range of services including PPC management, SEO, and content creation. Founded by Steven Pope, the agency is known for its expertise in navigating the complexities of the Amazon marketplace and helping sellers achieve remarkable growth. Don't miss this episode filled with valuable tips and strategies from one of the top experts in the field. Whether you're a seasoned seller or just starting out, there's something here for everyone. Make sure to like, comment, and subscribe for more insights and expert advice on Amazon selling! Follow us on social media: Twitter: @TheSellersEdge Instagram: @TheSellersEdge FULL TRANSCTRIPT: JONATHAN: So I know that you are somebody who has many thoughts on the ongoing complexities of Amazon. I think that it continues to evolve. And I think even Jeff Bezos was quoted as saying that they are in the business of helping people buy things. They are not in the business of helping people sell them.    STEVEN POPE: Amazon is the most customer centric platform in the world and sellers are left by the wayside. And that's a moat though, right? Like if you can overcome that challenge as a seller, you're going to be wildly successful. If you have a good product and you still can't overcome that challenge, that's where the biased, my Amazon guy pitch comes in and you hire an agency and we'll help you out. But that's pretty much it. You have a lot of a deck stacked against you because Amazon is putting up roadblocks. The Chinese are coming in hot, hurting margins. Amazon is adding fees, making margins hard from that side. And there's just a lot of people that want a piece of that piece.    JONATHAN: Yeah, for sure. I mean, especially with, I mean there's a lot of things going on. They're adding additional fees right now. And that's just something that I feel like Amazon keeps getting greedier and greedier when they don't want to help Amazon sellers. But they're also just like, I don't even know about the additional promotional sales beyond Prime Day. Is that something that you think sellers will benefit from or do you think that's okay and, but like Amazon will, obviously   STEVEN POPE: Yes, Amazon will crush it. They're going to push a lot of Amazon products. They'll sell a bunch of kindles. They'll send a bunch of, sell a bunch of Amazon basics. But the average day, Joe, Amazon seller does not win on Prime Day at all. Yes, their sales will be higher on Prime Day. I want to be clear about that. But if you look at the long view, if you look at the seven day stretch, they're static week over week, right. So you're stealing from Peter to pay Paul, as they say. Right. Like you're not going to come out ahead. Now, should you take advantage of Prime Day? Yes. Should you run a discount? Maybe. Should you add some additional PPC spend on Prime Day? Probably. But you'll notice that I do all that with an Eeyore saying of like, yeah, okay, Optimus prime, you know, like begrudgingly. So yes, you probably should pay, play the game. But it's not necessarily the top thing I would focus on.    JONATHAN: What do you think is the number one thing that Amazon kind of has going against sellers? Like, is it the fact that. I mean, everything about Amazon is cumbersome for sellers from seller central being just the cumbersome platform that it is to seller support not being entirely efficient. I'm just curious, what's the one thing that if we could fix it would make life infinitely easier?    STEVEN POPE: Well, the first one that comes to my mind would be seller support. Right? Like, I. I am so tired of getting copy paste garbage out of seller support. Like half the emails in Chinese and like, you know why, right? Like they've sold out to China. They don't care about us as an Amazon seller brand business or anything. Really. That would be the easiest one to fix, too. All we got to do is install chat GPT 4.0 and maybe put a little, you know, connect it over to my database at my Amazon guy with all our sops, and boom, we have better answers than Amazon does. And I know this because Amazon's own employees are coming to my materials to quote to each other. I've seen the emails. I've seen them on my website. I have proof. I have the actual deets. But that would be the easiest one to solve. No question about it. Here's how I would do it. Two sentence only responses cannot go over two sentences. Sentence one, I've solved your problem. Sentence two, here's what happens next, right? That's it. That's like every email ever. That's how you solve it. Now, obviously social support is not going to be solved. Andy doesn't give a flying anything about that. Jeff Bezos set up the company with a very strict vision. Buyer centric company, sellers be damned. And as proof of that, now there's more fees. Surprise. Low inventory fees. Like, what the frick? Like, what does. How does that help anybody? I'm going to charge you to not sell your shit now. Yeah, thanks. Appreciate it. Okay, I think I might pay attention to Walmart just a tiny bit more. God bless. Walmart's not going to actually help us either. Right? Let's be clear. They bought jet seven years ago, but couldn't integrate it. They did nothing with that. Have you ever done grocery pickup at Walmart? What a joke. Like you're sitting in the parking lot for 30 minutes, target might have a chance. Like, you go to Target's grocery pickup and it's like, man, they're like waiting outside for you. So, yeah, like a little bit of hope that Target might come and take some market share from Amazon, but they have a closed platform. They're not accepting sellers. So that's out. Then the Chinese come along and launch TikTok and Timo. And you're like, oh, gosh. Is like, seriously, like, the Chinese are going to be our savior from the Amazon monopoly. Take a deep breath. No, they're not either. So we're pretty much stuck with the Amazon monopoly. That's a fact. It is just how we have to live with it. So become a stoic monk and enter into the platform. Or don't. Right, make your choice. But it's created a lot of wealth. It's the largest wealth transfer in my lifetime. So as much as I like to shit on Amazon's policies because they're terrible, the platform itself is actually quite nice. God bless the trash, man. That takes all my brown boxes away. God bless the whole system is just benevolent. I've made millions of dollars selling on Amazon, helping other sellers. On Amazon, there's money to be made. Is it a gold rush anymore? Probably not. Is there still copper and nickel in them hills? You betcha. Do you think the playing field is leveled for both newer established sellers and bigger brands, or do you think it's weighted one side or the other? I don't know how to answer that question because it sucks for everybody. So I guess in that sense, yeah, it's a level playing field. The problem with big brands is that they don't have distribution control. Right. So what happens is all of the mom and pop sellers buy your product from a distributor and show up and undercut you by 5%, so you can't have a map policy. So it sucks for brands in that sense, that are big. It sucks for new guys because they have to go gamify reviews and lower their price just to even have a shot at it. And if you try and launch a product like a supplement, you're paying dollar five in pay per click advertising. So a lot of challenges, no matter who you are, but it's still a win for everybody. I want to be abundantly clear. I still think it's easier to launch and sell on Amazon than it is anywhere else. Shopify and D two C. Your conversion rate on a website's like one to 3%. On Amazon, it's 10%. Come on. Like, it's. Even if the PPC is more expensive on Amazon by 25% than it is on Google Ads, it's still four times more effective because the conversion rate is four times, five times better. So it's. There's no question that we have to work with the. The elephant in the room, but I still like to call it a pink elephant.   JONATHAN: I like it. I appreciate that a lot. You brought up the low inventory fees. I'm curious if you think that switching over from the weekly limit capacities to the monthly is helped in any way.    STEVEN POPE: Too early to tell potentially, but I would say the whole system is getting more confusing, more complex. You need like a calculator just to get through your day as an Amazon seller. These days, like when you first signed up back in the day, I was getting two cent a click on ads. I didn't have to do prime, I didn't have to pay attention to anything and I could just print money on Amazon. That day is long gone. Today you need a sophisticated modeling software just to understand your profit margins. You need to hire an account and just understand the tax laws, right? You gotta, you gotta hire a lawyer if you wanna frickin get Amazon to like comply with their own policies or you're gonna hit your head against a brick wall. So, so I, you know, I'd say there's a lot of things that are happening in the seller's favor, but it's hard to mention those in the midst of all of the things that are getting worse, right? Like, to be clear, the UI is getting better. To be clear, Amazon's giving us more data than it's ever given us before. I love me some ICAP search query performance, reports impressions, clicks, add to carts, purchases. I call it the marketing funnel. That is the best piece of information tech we've ever been given out of Amazon. I now know my CTR at a keyword level. I now know my conversion at a keyword level. I now know how many impressions I get or how many are even available at a keyword level. Used to have to use outside tools to estimate any of those things. So the system is technically getting better in some ways, but overall the policies are getting worse.  JONATHAN: Yeah, I do love search query performance. I feel like I spend more time in that than any other part of Amazon. Especially because you're seeing keywords that you don't see anywhere else and especially because you see the search volume associated with them, which I think everybody else is ball parking. STEVEN POPE: They were ball parking. It was still directionally helpful. You know, 80% accuracy is better than no idea, that's for sure. JONATHAN: Absolutely. I mean, is that the one thing that you're really looking at in seller central? Are there other things? Do you look at product opportunity explorer now STEVEN POPE: The search query performance, probably my favorite. You know, the only time you go over to the product opportunity explorer is probably to figure out your next product expansion or see how you're stacking up but the search query performance report really is, is enough to understand how you're doing, right? Like if I'm right, that click through rate is the easiest thing to improve. And you go and look at your click through rate and then you make a change, you can then monitor the change, you can see your results then. That's awesome. Right? Now some people are like, oh, everything's about conversion. Conversion this, conversion that. Well, first of all, we've already established Amazon's got a 10% conversion rate. So are you going to double your conversion rate on the platform? No. So why spend the amount of time that people spend working on conversion when they could do something easier, which is generate traffic? What's the best way to generate traffic to improve your click through rate, right? Having the ability to go in and switch a main image, run a couple a/b tests, and all of a sudden traffic's generating out of a wazoo. Like, it's just so much easier to do that, right? A couple of tips I'll give you. Add a keyword to your main image. Everybody's got a hoopla about adding a keyword to the main image, but everybody fricking does it. HP printer does it. Go Google that one on Amazon. Go look that one up on the search. Colgate does it. Zule kitchen does it. All the big brands do it. And if you don't do it, you're missing out on traffic. I've never seen Amazon enforce it. Oh, you added a keyword to your products, I'm gonna rent your product. Never seen that, not a single time. But I do see some occasional image suppressions. If you bleed the image or you try to add a starburst, that's the stuff Amazon actually cares about. So add a keyword to the main image, add your accessories, make it so somebody could actually understand what they're looking at. Right? So if you're selling a wallet just randomly on my desk here, so if you're selling a wallet and you just, you frame it like this, and it's like that's all the thing you see, then is everybody gonna understand that's a wallet? I don't know. Some people will, but not everybody. But then if you added some banner across there that had a keyword that said men's wallet, and then you could see some money sticking out. Let's see if I have any money in here. I do. I've got some money. So you see some money sticking out and all of a sudden, oh, that's where I put my money. That's a wallet. That's the difference between a good main image and a terrible main image. And I've never done that demo before, but that's how straightforward it is.  JONATHAN: I love it because I can't remember the last time I saw paper money. You brought up a lot of great points. You brought up the images. So I kind of want to pivot the conversation there. One of the things I want to talk about was there's been a rise in AI generated content, especially with the kids calling what the kids are calling dupe culture. Yeah. I don't know if you read about the recent incident with the pop flexibility score with Taylor Swift. She was wearing it to promote one of her new songs, and then all of a sudden there were just a bunch of copycats that were trying to rip off their listing with AI generated content. Now, I've come to think of AI generated content as the new keyword stuffing. I think it's something that people find out that they can abuse. They're going to abuse it, and then eventually detection is going to evolve to a point where it's going to become more detrimental than beneficial to sellers or to copycats. I know many would argue that that's an optimistic take on it and that it's just going to be a burden to live with. What are your thoughts on how that plays out?  STEVEN POPE: So, overall, yes, you need to use AI. I want to be abundantly clear, it's a helpful tool. Right. Most of the implementations that I have seen make the copy so unbearable, um, that I don't want to read it. However, to be clear, I don't want to be a giant hypocrite coming on here and saying, opposite of what all my other videos say. So let me, let me keep, let me keep the message here. Copy is for robots, images is for humans. And once you understand and embrace that framework, then it's obviously justifiable to use terrible AI copy and stuffing keywords. At least you don't have misspellings or grammar issues if you're using AI. Right? But the title needs to be humanized. The bullet points you should really, like, reflect upon now the rest of the stuff, the description, the alt text, and the search terms. Better use AI for all that stuff. 100%. I think AI is a great tool, but it's in its infancy. What we're seeing today is nowhere close to its final form. We're going to see lots of evolutions of this pokemon called AI. Right? And that's good. That's a good thing right now. Hopefully they don't try and create like four mega charizards out of it, right? Like that. You know what? Once I get to charizard, I'm probably good, right? I don't need four mega versions of Charizard Pokemon. And I've hit that metaphor too hard. But in any case, we're going to see some improvements. You know, Chad, GPT four coming out with the ability to understand voice and emotion and flex, and that's, that's going to be a game changer for, for realsies. That actually is going to be a game changer. But the last year has been, you know, fingernails on the chalkboard for the most part, watching AI punt along. AI cannot build an image with text in it. And all images built by AI are obviously built by AI. It needs to pass the sniff test. It needs to be like, I'm not sure if that's AI or a real photo. I'm not sure if a graphic designer made that or AI. Once it gets to that level, that's when it's going to be like a slam dunk, no question about it. But if you see all the texts in the last sentence says, remember, yeah, I know, that's chat GPT four, right?  JONATHAN: I don't think there's any overkill on a Pokemon metaphor, just so you know. Like, I think you're onto something there and you can just continue down that road.  STEVEN POPE: I will. My kids started getting some Pokemon cards and I can't help the reference points. And now they're watching the original series and I'm like, man, I'm vindicated. Like, it's actually pretty decent.  JONATHAN: Yeah. What do you think as far as Amazon's transparency program plays into that? Do you think that that's a worthwhile thing or do you think that's just another cash grab for Amazon?  STEVEN POPE: I don't think that particular one is a cash grab. Like, cash grab would be like, them adding more ads to the search results. Cash grab would be like low inventory fees. That was a cash grab. But transparency actually legitimately serves a purpose somewhat. Right? Like, out of the 400 brands that I work with today, only two use transparency, and both of them are great use cases. They had counterfeit issues, right? So if you have counterfeit issues, transparency is the next step. Brand registry was supposed to help us, but didn't help us enough. And it does help quite a bit. A lot of people don't realize how much it does help. Right. So I've sold over 2000 trademarks. I help people with brand registry every single day. It prevents hijackers right? So, you know, there was a brand called easy wealth. Good friend of mine, they had hijackers switching their brand names. And I'm like, dude, man, just, just buy a trademark for me. I will fix this problem for you. Gets the trademark installed, brand registry slapped on. Hasn't had a hijacker in three years, right? So I know it's helpful. Transparency is the next layer, right? So if you have a really popular brand and somebody is literally counterfeiting your goods, transparency is a slam duck. No, no brainer.  JONATHAN: But most, in most cases, it's probably not. I mean, you're over your best interest. Yeah, okay.  STEVEN POPE: Yeah, yeah. It's overkill for most. An extra barcode label on my packaging. Yeah, who cares?  JONATHAN: Yeah. And then going, I mean, tying back, I'm going to kind of pivot a little into social, because between AI generated content and many other factors, there's the potential of a tick tock band. And I'm curious, how do you think sellers could prepare for that, if that is the case? Because it seems like influencers are a pretty big channel for sellers right now.  STEVEN POPE: TikTok is not going to be banned. The government doesn't want to ban TikTok. They just want to control our data. Tick tock is not going anywhere. Like, the government's in bed with Amazon. You're like, like, think about, okay, you have a conversation about having a trip down to Florida, and all of a sudden, later that day, your cell phone shows you ads for Florida and Magic Kingdom ads. I wonder how that happened. Right? Like, so let's be abundantly clear here, everybody has our data, but the US government wants a monopoly on our data, so they're posturing to ban tick tock. It's not actually going to happen.  JONATHAN: Yeah, I have a similar view, but I'm always curious what might happen with how all these social media platforms play out and then disregarding the TikTok ban entirely. I keep seeing products like guru Nada pop up, where it's just one influencer campaign that really blows up and comes out of nowhere. Do you think it's possible for a seller to compete without that? Or do you think that influencers are essential?  STEVEN POPE: So it depends on your product, right? If you're selling a clothing item, you need an influencer, right? Because you need a brand to push that, which is why the most highly paid influencer in the world makes thousands of dollars every 30 seconds in China. And she just pulls it up on, like, screen for 10 seconds and then flips it and it makes or breaks the product. Like, literally. So yes, certain products do need influencers. The average day kitchen gadget, definitely not, right. Like if it's a commodity type item and, you know, you think about the last item you bought on Amazon, if you can't remember the brand name of an item you bought on Amazon, that's a great example of a brand that doesn't need an influencer. So I got, you know, I'm fidgeting with this off screen here with some toenail clippers that does not need an influencer. I have no idea how an influencer could get a viral campaign pushing this, to be honest. It's possible, I guess. But like, I don't think so right now. Orbit gum wants to sell, sex sells gum. I bet you an influencer campaign could probably make that work as well. Just random objects on my desk. We'll keep going with that if you like. But like my hot sauce bottle, like, I launched this without any assistance, no influencer. I just did all the right things. I spent money on ads and I launched this product highly successful. Now, at the same time, for those that have followed me, they know that my hot sauce bottle, I did the prep work at Amazon FBA and that didnt go so hot. In fact, the hot sauce went everywhere. Why? Because this five pound glass bottle that I paid Amazon to do the prep work for at FBA, they shipped it out in padded envelopes. So even the Amazon experts, the supposed Amazon experts, yours truly, gets things wrong. Why? Because we dont realize Amazon is so stupid at times, just completely incompetent over there, shipping out five pound glass bottles and padded envelopes. And when you call them out on it, they're like, we're going to keep shipping it out on padded envelopes. We don't really care about this. And I'm like, what do you mean you don't care about this? What's the consumer experience like? Well, we don't actually care about the customer. We just say we care about the customer. So that's the life of an Amazon seller in a nutshell. But yes, influencers could definitely help. But even if you have an influencer, you might still get screwed in logistics. So it's not a, it's not a silver bullet by any stretch.  JONATHAN: Yeah. Going into SEO, what do you, what would you say are the latest strategies for ranking highly on Amazon in 2024?  STEVEN POPE: Without a doubt, click through rate. Right. Like the number one tip you're going to hear me talk about for all of 2024 is going to be CTR, CTR, CTR. Like having your main image have a high CTR is the fastest way to rank the product. It expresses interest to the consumer and is easy to do. Like one image, that's all you have to get right. Add a keyword to it, add your accessories, show the product, make it easy to understand. Now, since I've already hit that one home, I'll give you some additional SEO tips. First of all, do a master keyword list and go through and look at the top ten competitors. Run it through a tool like Viral Launch and come out with a list of keywords. Once you do that, put that in use. AI, put it in all of your attributes. Title bullets, a plus content. Make sure you have crawlable text outside of images. In the a+ content, make sure your brand story is horizontally sexy, right? Like having the ability to stroll to the right on your Amazon brand is going to help you tremendously. And I'll demonstrate this if you'd like. So this is an aegis age soap product and as we scroll down, we're going to go to the brand story right here. Crawlable text. This helps me with SEO. I'm going to click on a little chrome extension called image alt text viewer and you can see text and images behind each of these photos. Now see how far right I can scroll here. There are 90 photos maximum you could load into a brand story, times that by 100. That's how many characters of alt text and SEO juice that you can flip on and help your product rank. This does index. It does help you with indexing now. Same thing with a plus content, same thing. We've got images with alt text behind it. Fluffy clean lime, Nina. I even threw Spanish in there. Colorful oils, caffeinated leche, another spanish term. Darkening, moisturizing. Right. Some of these are like really indirect keywords because when you get to the alt text you can start putting in cursory lookalikes, all that kind of stuff. But there are thousands, thousands and thousands of keywords even in the product grid right here in the a content. You can throw in alt text. So super valuable. Highly recommend, uh, putting in uh, crawlable text outside of images like this and alt text behind images like this. And it's going to help you rank for SEO. Best SEO tip is Ctr. After that, alt text crawlable text. JONATHAN: I love that. Great tip. You brought up advertising. What are strategies that you think are really effective in optimizing for advertising cost of sale? STEVEN POPE: So a lot of people want to spend less and make more and that's harder than ever to do today. PPC is the easiest thing to outsource. It's the first thing that an agency is typically hired for and it's because it's highly technical, it's ever changing and requires a lot of things like Excel work and bulk sheet file. So there's a lot of tips I could give here, but just to pick an easy one that anybody can do, I like beginner tips especially. I would say make sure you have a campaign, an auto campaign for every single skew. Even if you're like, ah, but I got 17 skus I don't care about. I don't care. Make a campaign for them anyway. Just set the bid to $0.05 in a five dollar daily budget and you'll be surprised that I just made you an extra $700 a month just by having an auto campaign with a five cent bid. It's surprisingly effective and you don't even have to add negations because if you still have a 10% conversion rate, you're going to make money. You're going to spend fifty cents to acquire a sale. Even if the keyword doesn't make sense, it's still the math checks out. So with that in mind, auto campaign. Never stop advertising. Easiest way to bring down your acos and get a few bucks in your pocket. A lot of other advanced tips that I could give you. Use bulk sheets, for example. Bulk sheets are your best friend. A lot of people don't want to touch Excel. That's when they usually hire the agency.  JONATHAN: It always confounds me because I love Excel and I love fishing around in there.  STEVEN POPE: It's surprisingly Pokemon, though. You're the kind of guy that probably would use Excel.  JONATHAN: This is true. So good point. Also on advertising, I think the automatic targeting and product targeting is a really great opportunity for sellers. How do you recommend using something like that to really perform?  STEVEN POPE: Well, it's getting worse because you're now seeing keyword data show up in the product targeting section, which makes no sense. I just like when I saw that, I just stare at my screen blankly and I'm like, come on, Amazon exact match is no longer exact match. Phrase match is no longer phrase match. They're just trying to take more of my money. It's obvious what Amazon's trying to do here, but. But yes, certain strategies are effective and can be done well if you know what you're doing. And so sponsored products should take 80% of your budget, probably at least, maybe 90% for some brands. Uh, and then you're going to dabble with some sponsored brands and some sponsored display. When you're doing product targeting, there are some obvious no nos. If you have a brand new product, don't advertise on the product page of a 10,000 review product. Like that's, that's obvious, don't do that. Um, but there's also some other easy things that they've recently set up. Like you can set up a filter and a range and only hit products with a 4.5 star rating that are a certain price point. Some new features and some new ways to filter and hit advertising en masse. Highly effective category targeting is not as good. Very rarely do I find a product that does effectively well at large targeting the whole category. But you should still test it at least one time just to find out because you never know. Spend a couple hundred bucks, test, see what happens, and then reinvest the money where it does work. Amazon advertising is the easiest and fastest way to test the market. There's bar none. No other better program to do that. No other better platform than Amazon to push a product.  JONATHAN: Good advice. I've been really curious about the shopping carousel and the interactive pause ads on Prime Video. Have you seen anything really perform well with that?  STEVEN POPE: The reason Amazon is adding additional places to advertise is because they're out of space on the search term page and they want more of your money. So it will work. And it usually works earlier, like earlier. You can engage in some of these new advertising techniques, right? If you want to advertise on Prime TV right now and hit their latest fallout show and you have a product that looks like a memorabilia item for Fallout, you're going to freaking crush it. Advertising on Fallouts video and Prime Video and all the other things that are coming out that you have access to. Over time, parity will occur and then you'll wonder why you're spending time there and you'll go back to sponsored products because that's, that's the girlfriend, you know. But, but there are, and so there's things you need to do to be effective as an advertiser. And at the end of the day, people like Gary V. Always talk about this. Every year, a different platform, a different technique gets hot and it makes sense to divert some of your funds over there to test it as an advertiser. It's very easy for me to get on a podcast and say, test everything because you should. And then if it works great, double down. If it doesn't, it doesn't. At the end of the day, though, I still think that sponsored products are going to be the easiest to predict and have a high, scalable, good return on investment and no diminishing returns. Basically, other things like video ads and other placements that Amazon comes out with, there absolutely are going to be very, very shallower cliffs for those diminishing returns to start occurring.  JONATHAN: Amazon won't be happy until they basically incorporate Facebook, TikTok and every other gamification that they can into the platform.  STEVEN POPE: They've tried. I mean, they've tried. Amazon social was an attempt, and it wasn't a very good attempt. I mean, Amazon posts weren't exactly Facebook by any stretch, but it was, you know, it was kind of pinterest light in a way. Yeah. They're going to try and get vertical control everywhere. Now there. Let's be clear, though. Amazon is a logistics company. It's not a marketing company. A lot of people don't understand this, but it really is a logistics company. They own everything from point a to point b. They own last mile, they own the middle mile, and they own the original mile. Right? So Amazon is a logistics company. They solve two day shipping. They solved one day shipping. They solved fricking two hour shipment. Arrive at my house. Holy crap. Prime now, right? Like, it's not even, you know, if one day wasn't fast enough, now I can get it same hour if I want. It's nice. I can't even get a Chipotle burrito delivered to my house in an hour sometimes. But Amazon, for whatever reason, can get me brown boxes. I'm a little hungry right now. I've been fasting for 36 hours. Can you tell? I don't know where I was going with that because now I'm thinking about Japoli burritos. But God bless the trash, man, that takes away the brown boxes.  JONATHAN: Love it because there's a lot of them. You've spoken about global markets and I'm curious what opportunities and challenges are there for sellers to go international and start selling their products.  STEVEN POPE: Yeah. Japan is the sleeper that came out of nowhere in the last couple of years. It's 26% the size of the United States market. Now. I don't know how to sell on Japan. I don't have a single client that sells there. But I got to tell you, if I was trying to launch internationally and I'd already done Europe, I would go to Japan next. Brazil, South Africa, Ireland. Those are new other marketplaces that Amazon's recently announced that you can start selling in, if you so dare. But Germany and the UK are the easiest expansion. But I don't really like that. That makes it very hard to run a profit, especially when you're shipping across the seas twice because you're shipping from China to the United States and then your first time, you ship over to the EU and then you're paying that. I don't know how to make a margin effectively at scale. Most of my clients don't either. But I have to tell you, if I'm going to expand, it's going to be the United States, Canada, then into the UK, Germany, and then probably Japan. And then after that I'll figure out the rest of the world. Australia, not the greatest.  JONATHAN: I like that strategy. And those are good call outs. I mean, as far as localization concerns, going back to content, how crucial do you think that is? Because I feel like we don't see as much, I haven't seen as much keyword data in other markets, although the markets aren't as big as the US.  STEVEN POPE: I think that might be like what we see in 2025 is instead of seeing the keyword data, we see local keyword data, which is what Google has been doing. I don't, I don't know for how long. 610 years, somewhere in that range. If Amazon comes out with local geography targeting and local keyword impressions, that will be the biggest evolution of PPC or even SEO on the Amazon platform we've probably seen in ten years. And it's inevitable in a sense. But I think Amazon's trying to hold out on that as long as it possibly can. But as soon as they stabilize and PPC costs aren't going up and they don't have more real estate, you better believe they're going to go for local SEO targeting. There's no question.  JONATHAN: I love that outlook for 2025, no less. Like, I really like that. You heard it here first, folks, or you may have heard it in other places first.  STEVEN POPE: No, this is the first time I've said it anywhere. Okay. I'd say a strong majority of the things I said on this podcast I haven't said before. So you got some unique content.  JONATHAN: I love it. Thank you. Is there anything that I didn't call out that you think sellers should know?  STEVEN POPE: No. I think you got a really good pulse on things, honestly. Sellers are conflicted. Right. They have so many things they can do at any given moment and there's so many tools out there and there's so many gurus and videos they can watch. It's overwhelming as an Amazon seller in 2024. So my best piece of advice is to stick to what you know, and, and just become an inch wide and a mile deep and stick to what you know. It's this, it's the same reason why I sold my Amazon brand, so I could focus on my agency. Like, I wanted to be all in on one thing. And a lot of people are gonna be like, ah, diversify. And I'm like, no, that's a distraction. Right? So if you've spent the last 5, 10, 15 years sourcing products, but you don't understand how to use excel and bulk sheets, then fricking outsource that and stick to what you know and stick to product sourcing, you don't need to learn new things in 2024. You need to leverage new things. Leverage can be outsourced, but knowledge is, is painful to gain. Like, it's not as simple as plugging yourself into the matrix and saying, teach me kung fu, morpheus. Like, it doesn't work like that. It takes years to master the stuff that most Amazon sellers take for granted. Like it's, it's very difficult work. So stick to what you know. Don't try and recreate the wheel, uh, and, and the, the bigger the moat you build, the better because of that. Yeah, I think I learned that lesson again and again. Having worked at an aggregator that just proved that, like, if you're trying to do everything, it really doesn't amount to anything. Yeah. And then you go bankrupt. Thank you all the aggregators, it was nice seeing you. Bye. They tried, they tried their best. JONATHAN: This has been great. I've learned a lot, I think. I really thank you for taking the time. It means a lot.  STEVEN POPE: Yeah! Good luck in your journey and it was a pleasure being on. I like joining fresh takes, people who haven't monotonously done the same thing hundreds of times. So it was a nice fresh start. You had great questions. Thanks for having me on, Jonathan.  JONATHAN: All right, thank you. Have a good day.

Join us for an insightful episode where we sit down with Gary Milkwick from 1-800Accountant to explore the complex world of small business finance. In this episode, you'll learn about the unique tax challenges that small businesses face and practical solutions to navigate them. We'll also discuss the significant rise in entrepreneurship and how this surge is reshaping the business landscape. Gary sheds light on why many small business owners hesitate to hire accountants despite the potential benefits, and what this decision could mean for their financial health. Additionally, we delve into the latest technological advancements that are transforming financial management for small businesses, making it easier and more efficient than ever before. 1-800Accountant specializes in providing personalized accounting services to help businesses of all sizes achieve financial success. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights to help you thrive. Tune in now to gain expert advice and stay ahead in the competitive business world!

Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D'Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd. Episode 12 of The Seller's Edge, Shannon and Jonathan talk about: 01:26 - The Impact of Branding 02:20 - Educating Consumers about FBA Sellers 04:25 - The Foundation of a Brand 05:27 - Ideal Ways of Knowing Your Customers 06:43 - Balancing Aesthetics with Information 07:36 - Why Having an 'About Us' Page is so Important 08:28 - The Risks of Exclusion 09:07 - How Companies Endanger Profits 11:36 - Always Be Authentic 13:06 - Copy vs. Visual Design 15:33 - The Power of Before/After Images 17:03 - How to Use Colors in Branding & Logos 20:17 - Why Brands Fail to Compete 22:13 - The Potential for Growth in E-Commerce Key Takeaways: Know Your Customer And What They Want Establish A Dtc Brand And Sell On Amz Concentrate On Providing Information & Value Be Inclusive Don't Underestimate Images Be Original To Stand Out. Learn How To Drive Change  

Join host Jonathan D'Ambrosio on The Seller's Edge as he sits down with Jillian Losik, the Amazon expert and strategic mind behind Emarketplace Management. Together, they explore the intricacies of successful ecommerce, covering topics from ad strategies to sustainable growth. Discover how to elevate your brand with innovative tactics and strategic insights from Jillian. Key Takeaways: The importance of having a strong product and strong values Effective ad strategies for those on a tight budget Why treating your DTC site as a competitor is a mistake of the past Insightful tactics for dominating keywords and converting cart abandonments If you're looking to elevate your ecommerce game, be sure to connect with Jillian and her team at Emarketplace Management. Visit their website at eMarketplaceManagement.com for a free account audit or connect with Jillian Losik directly on LinkedIn. Jillian's LinkedIn: linkedin.com/in/jillian-losik EMM website: https://emarketplacemanagement.com/ Don't miss this opportunity to gain valuable insights and strategies that can help take your online business to new heights. Tune in to The Seller's Edge with Jonathan D'Ambrosio and stay ahead in the world of ecommerce.  

In this episode of The Seller's Edge Podcast, host Jonathan D'Ambrosio explores the inspiring journey of Tina Rajani and Kim Pabla, founders of Tiny Sprouts Foods. Tina and Kim, two passionate mothers and entrepreneurs, share their story of leaving stable corporate jobs to pursue their dream of providing healthier food options for children. From leveraging influencers to scale their brand, navigating the challenges of Amazon, and participating in Whole Foods' LEAP program, Tina and Kim discuss the key strategies and decisions that have led to their success. Join us for a deep dive into the world of children's nutrition and entrepreneurship, and gain valuable insights and inspiration for your own business journey.

In this episode, we sit down with Jana Krekic, Founder and CEO of YLT Translations, to explore global growth strategies for businesses. Jana shares valuable insights into the importance of localization, the challenges of translation, and the impact of AI on language processing. Discover why translating fully into the local language is crucial for maximizing reach, and learn the difference between translation and localization for effective communication. Understand the challenges of fixing poorly translated content and why quality is key, and explore the contrasting approaches of AI and human thinking in global markets. Uncover the advantages of entering new markets with the right product and strategy. Join us as we delve into the world of international business and uncover the keys to success in global markets.   Key Takeaways: Learn why translating fully into the local language is crucial for maximizing reach. Discover the difference between translation and localization for effective communication. Understand the challenges of fixing poorly translated content and why quality is key. Explore the contrasting approaches of AI and human thinking in global markets. Uncover the advantages of entering new markets with the right product and strategy.  

Join host Jonathan D'Ambrosio as he delves into the world of e-commerce strategies with guest Casey Harvey on The Seller's Edge podcast. Explore the future of customer reviews, leveraging platforms beyond Amazon, winning ad strategies, and the truth about gaming the system. Discover key takeaways on leveraging sponsored ads, optimizing for incremental sales, maintaining a steady advertising presence, and the importance of branded keywords. Tune in for valuable insights and the secret to gaming the Amazon algorithm on Spotify, Audible Podcasts, Apple Podcasts, and YouTube.  

Welcome to Episode 7 of The Seller's Edge podcast, where we delve into the fascinating world of ecommerce and entrepreneurship. In this episode, we have the privilege of sitting down with Deed Ziegler, the visionary behind RecPak, a compact meal designed to fuel epic outdoor adventures. Join us as Deed takes us on a journey from the battlefield to the boardroom, sharing the inspiring story of how his experiences leading a sniper platoon in the military ignited his passion for developing nutrient-rich meals for challenging environments. Throughout the conversation, Deed provides invaluable insights into the entrepreneurial journey, touching upon key themes such as resilience, innovation, and purpose-driven entrepreneurship. Here are some highlights from our discussion: Navigating Unfamiliar Territory: Deed opens up about the initial challenges he faced when venturing into the world of food science and nutrition. Despite his background in the military, he humbly acknowledges the learning curve and the importance of seeking guidance from experts in specialized fields. The Power of Customer Feedback:  Deed emphasizes the pivotal role of customer feedback in shaping RecPak's evolution. He shares how positive responses from customers fueled his confidence and provided valuable insights for product refinement and business growth. Beyond Financial Success:  Reflecting on his entrepreneurial journey, Deed shares his perspective on the evolving definition of success. He highlights the importance of aligning business objectives with broader social missions and values, emphasizing the transformative potential of purpose-driven entrepreneurship. Embracing Unexpected Opportunities:  Deed candidly discusses the unexpected twists and turns of entrepreneurship, revealing how his journey with RecPak has led to personal growth and newfound passions. Tune in now and discover the secrets behind RecPak's success!  

Explore the complex world of marketing in Episode 6 of The Seller's Edge podcast, where host Jonathan D'Ambrosio engages in a captivating conversation with seasoned digital marketing leader Noam Rifkind. Titled "Scaling Up Marketing Strategies and Taking Risks," this episode unravels valuable insights into the ever-evolving landscape of marketing. Guest Spotlight: Noam Rifkind: Noam Rifkind's transition from archaeology to corporate digital marketing lends a unique perspective to the conversation. His background in archaeology has equipped him with valuable skills in navigating uncertainties in marketing. As a seasoned digital marketing leader, Rifkind brings expertise in content and SEO, emphasizing the importance of adapting to market shifts and striking a balance between data-driven insights and taking creative risks. Noam's insights resonate not only in practical marketing strategies but also in broader principles of adaptability and strategic decision-making, offering valuable guidance for businesses navigating the complexities of the digital age.   Key Takeaways: Customer LTV in DTC Marketing: Pivotal role in direct-to-consumer (DTC) strategies. Scaling Challenges: Maintaining internal discipline and adapting to broader audiences. Take Risks: Embrace uniqueness for memorable, standout campaigns. Gather Data: Test, test, and test. White Space: Use competitor research to identify untapped market opportunities. Find a Balance: Navigate data-driven decisions with calculated, well-thought-out risks.  

Host Jonathan D'Ambrosio and special guest Emma Schermer Tamir, founder of Marketing by Emma, talk about e-commerce and brand optimization. Find out the secrets to making your brand thrive in e-commerce! From Amazon's transformative push for brand empowerment to the critical role of branding in SEO, discover how focusing on a niche not only opens doors to new opportunities but also cultivates unwavering loyalty. 💡 Key Takeaways: Insights on branding, strategic positioning, and the evolving online marketplace dynamics. Emma's expertise empowers businesses to stand out, win loyal customers, and build unbeatable brands. 🎧 Listen Now: Spotify Apple Podcasts Audible YouTube Optimize Your Brand: Website: https://marketingbyemma.com/ YouTube: https://www.youtube.com/channel/UC_A0CYW-gTE4qR3nWQnkaIg Free Listing Analysis: https://marketingbyemma.com/pages/free-amazon-listing-optimization-analysis  

In this insightful episode, our expert guest, Alex, a seasoned professional in Amazon advertising, takes us on a journey through the intricacies of PPC campaigns, retail media, and the elusive 'golden rules' in the ever-evolving e-commerce realm. 🔍 Competitor Analysis and Planning: Dive into the importance of strategic planning and competitor analysis. Learn how understanding your keyword universe and assessing the competitive landscape can shape effective marketing strategies. 🚀 Product Launch Strategy: Uncover the key elements of a successful product launch strategy. Alex shares insights on planning sales, estimating search query volume, and optimizing marketing spend for optimal results. 🔄 Amazon Advertising Changes: Explore the dynamic landscape of Amazon's advertising changes. Understand how new functionalities, while beneficial in the long run, may pose short-term challenges for advertisers managing their spend. 💡 Challenges with New Features: Delve into the challenges of adapting to new advertising features on Amazon. Uncover how these features, though promising, can initially contribute to inefficient spend for advertisers. 🎯 Product Attribution Targeting: Gain valuable insights into product attribution targeting campaigns. Alex details their automatic nature and enhanced flexibility, offering advertisers the ability to dynamically target competitors and specific categories. 💰 Adapting to Increasing CPCs: Shift your perspective on increasing CPCs. Instead of viewing it negatively, learn how to see competition as an opportunity, pushing advertisers to innovate and strategize for more efficient outcomes. Tune in for a wealth of actionable insights that will empower advertisers navigating the Amazon advertising landscape. Whether you're a seasoned professional or new to the game, this episode is packed with valuable strategies to enhance your e-commerce success. Don't miss out on the latest trends and expert advice – hit play now! 🎙️✨

Join host Jonathan in a riveting episode of "The Seller's Edge" as he explores the realm of global expansion on Amazon with guest expert Ryan Cramer. Uncover the secrets to success in international markets, from leveraging seasonal variations to navigating compliance challenges. Cramer shares invaluable insights on the power of localization, Amazon's global support, and emerging trends that promise to shape the future of cross-continental selling. Whether you're a seasoned seller or just venturing into the world of e-commerce, this episode is your guide to unlocking the vast potential of global marketplaces. Tune in for a deep dive into strategies, tips, and trends that can propel your business to new heights across continents. Key Takeaways: Think Beyond Borders: Global expansion is not just about replicating your success; it's about tailoring your products to fit into the daily lives of consumers worldwide. Seasonal Strategies: Adapt to different hemispheres and cultures. For instance, a product booming in winter in the Northern Hemisphere might find success in the Southern Hemisphere's summer. Localize Your Approach: Localization isn't just about language. Consider cultural nuances, images that resonate, and even regional differences within a country. Compliance is Key: Each country comes with its own set of regulations. Ensure your product complies with local laws, and be aware of specific marketplace requirements. Amazon's Global Support: Leverage Amazon's programs and support for global expansion. Programs like NARF (North America Remote Fulfillment) can significantly boost sales in specific regions.

In this episode, we dive deep into the world of customer experiences with a renowned CX expert. Discover the secrets behind crafting memorable experiences that leave a lasting impression on your customers.   Episode Highlights: -Unveiling the art of the customer feedback loop. -Understanding the dynamics of customer feedback: the good, the bad, and the invaluable. -Strategies for building a five-star reputation in the competitive e-commerce landscape.   Featured Guest: Michelle Martinez Join us for an insightful conversation with Michelle Martinez, a seasoned Customer Experience professional. Learn from her wealth of knowledge as we explore what motivates customers to leave positive reviews and how businesses can navigate customer expectations.   About Seller's Edge Podcast: The Seller's Edge Podcast is your go-to source for expert insights on e-commerce, business, and technology. Join us as we bring you interviews with industry leaders, actionable tips, and discussions that will empower you to take your e-commerce game to the next level.   Connect with Us: Viral Launch Website:  www.viral-launch.com  Follow us on Facebook, Instagram, Twitter, LinkedIn, and TikTok for updates and behind-the-scenes content. 👍 If you enjoyed this episode, don't forget to like, share, and subscribe for more insightful content!  

Welcome to The Seller's Edge Podcast, your passport to mastering the dynamic world of e-commerce!  Hosted by Jonathan D'Ambrosio, a passionate e-commerce enthusiast, this podcast is your go-to destination for insider insights, success stories, and actionable strategies that will give you the ultimate edge as a seller.   In each episode, we tap into the minds of industry experts, successful entrepreneurs, and thought leaders who've navigated the challenges of e-commerce and emerged at the top. Discover the latest trends, proven strategies, and innovative techniques to elevate your Amazon game and boost your sales.    

We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it. Sifted Amazon Audit page: https://sifted.com/amazon-audit/ Sifted's main page: https://sifted.com/ Sifted on LinkedIn: https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true Sifted on Twitter: https://twitter.com/siftedli

Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads.  To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true 

Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in  sales without bidding on both! Learn about this new strategy. To schedule a call with Sponsored Profit: www.sponsoredprofit.com/ To download a free Amazon 'Ad-Ready' Checklist:  www.sponsoredprofit.com/checklist 

Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet. Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/ Link to BRANDED: https://joinbranded.com/ 

In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on. Schedule a call with Laura: www.sponsoredprofit.com/ Download a free Amazon 'Ad-Ready' Checklist: www.sponsoredprofit.com/checklist

Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: https://betterams.com/ To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/ 

In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads. To schedule a call with Sponsored Profit go to: www.sponsoredprofit.com/ To download a free Amazon 'Ad-Ready' Checklist, go to www.sponsoredprofit.com/checklist