This is the Way Podcast

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael AI is no longer just a tool — it’s starting to reshape the very things that define us as human. In this episode of This is the Way with Artin and Michael, we dive into one of the biggest questions of our time: Is AI evolving humanity… or replacing it? From creativity and education to relationships and love, AI is changing how we work, learn, and connect with each other faster than most people realize. In this conversation, Artin and Michael explore: • How AI is transforming creativity — and why it may actually amplify true creators rather than replace them • Why the traditional education system may be completely disrupted by AI tutors and personalized learning • The surprising ways AI could reshape human relationships, connection, and even love • Where the biggest entrepreneurial opportunities will emerge in an AI-powered world • Why the winners of the AI era may not be the creators — but the ones building the tools AI is moving fast, but the real question isn’t whether it will change the world. The question is: are you paying attention to the opportunities?

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael In this episode we break down the 5 Entrepreneurial Identities—a simple framework designed to help you stop copying gurus and start building a business that actually fits who you are. We walk through the five types—Teacher, Freelancer, Operator, Connector, and Productizer—and explain how each identity naturally aligns with certain business models, marketing styles, and paths to scale. The big takeaway: when your business doesn’t match your identity, you’re far more likely to burn out or stall—so knowing your identity can help you grow faster, choose better partners, and build with confidence. [00:00] - Intro [01:00] - Identity #1: The Teacher [07:30] - Identity #2: The Freelancer [11:00] - Identity #3: The Operator [16:40] - Identity #4 + #5: Connector & Productizer   personal growth and development podcast, what business to start in 2026, the best businesses to start in 2026, how to make money online, online business, best online business, best online businesses, business ideas 2026, side hustle ideas 2026, passive income ideas, best online business for beginners, make money from home, make money online, ai business ideas, how to make money online with ai, make money with ai, ai, top podcast 2026

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Rand @ https://www.linkedin.com/in/randfishkin/ In this conversation, Rand Fishkin, CEO of SparkToro, discusses his journey from founding Moz to creating SparkToro, an audience research tool designed to democratize access to audience insights. He emphasizes the importance of understanding one's audience, effective marketing strategies for early-stage businesses, and the role of AI in audience research. Rand shares valuable advice for aspiring entrepreneurs, including the significance of founder-market fit and the need to focus on unique value propositions. He also reflects on his motivations and the lessons learned from his entrepreneurial experiences. Takeaways • SparkToro helps businesses understand their audience's behaviors and demographics. • Effective marketing doesn't require a large budget; understanding your audience is key. • Audience research should be accessible to everyone, not just those with big budgets. • Identifying sources of influence is crucial for marketing success. • Early-stage businesses should focus on understanding their ideal customers. • AI can assist in brainstorming audience profiles and marketing strategies. • Researching where your audience spends time online is essential for effective outreach. • Not all marketing channels are suitable for every business; choose wisely based on your audience. • Building a network is important for gaining early traction in business. • Learning from past experiences can guide future entrepreneurial endeavors.

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Kieran @ https://www.linkedin.com/in/kierandrew123/ In this episode, former dentist turned million-dollar creator Kieran Drew shares the full story of how he went from burned-out clinician to one of the internet’s most successful writing-based entrepreneurs. Kieran breaks down the exact mindset, writing habits, and validation frameworks that helped him turn a simple curiosity into a thriving business — without investors, without a big team, and without waiting for permission. We cover: • Why he walked away from dentistry after 10 years • How writing every morning rewired his identity • The “validate before you create” method behind his six-figure product launches • How fear (and low savings) became the catalyst to take bold action • The systems and AI workflows he uses to multiply productivity • Why authenticity, proof, and repetition matter more than perfection • His philosophy on burning things down, rebuilding, and staying aligned with your energy Whether you're stuck in a “successful” career that doesn’t feel like yours… or you're an aspiring creator who wants to build income and impact through writing… this conversation will flip a switch in your mind. Watch the full episode to learn how Kieran wrote his way to freedom — and how you can apply the same playbook. [00:00] Intro [01:08] The Moment Writing Took Over [03:31] Childhood Clues He Ignored [ 07:58] Why Getting Your First Client Is So Hard [14:11] The $500 Client That Started Everything [27:48] His First $100K–$170K Product Launches [33:00] “Validate Before You Create” [40:47] How He Uses AI to Multiply Creativity

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Avetis @ https://www.linkedin.com/in/hirefasthireright/ In this conversation, Avetis Antaplyan shares his journey from a secure corporate job to becoming the founder of HireCloud, a tech recruiting firm. He discusses the mindset required to take the leap, the challenges faced during the transition, and the importance of building genuine relationships in business. Avetis emphasizes the role of AI in recruitment and how it is reshaping the industry. He also reflects on the need to unlearn corporate habits and adapt to a more entrepreneurial mindset. The conversation concludes with insights on the future of work and the importance of nurturing talent in a rapidly changing landscape.

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Todd @ https://x.com/_toddanderson In this conversation, Todd Anderson shares his remarkable journey from being a mechanical engineer to running a successful web development agency generating $50,000 a month. He discusses the importance of persistence, the role of social media in his growth, and how he built a virtual assistant business. Todd emphasizes the need for adaptability in the ever-changing landscape of SEO and offers valuable advice for aspiring entrepreneurs, including the importance of starting and sharing their journey online. Takeaways -Todd transitioned from a mechanical engineer to a web developer during COVID. -He built his first website for a family friend, which led to his first paying client. -Social media, particularly Twitter, played a crucial role in his business growth. -SEO is a constantly evolving field that requires adaptability and continuous learning. -Todd emphasizes the importance of not giving up in the face of challenges. -He built a successful virtual assistant business by leveraging his hiring skills. -Feedback from clients is essential for refining business strategies. -Todd's team culture is built on trust and mutual support. -He advises aspiring entrepreneurs to just start and share their journey online. -Mistakes are part of the journey; learning from them is key. Chapters [00:00] Intro [05:48] The Power of Social Media in Business Growth [08:41] Navigating SEO Challenges and Strategies [11:48] Scaling from $500 to $50,000: Key Strategies [17:40] Leveraging Virtual Assistants for Growth [27:27] Exploring AI Training for Home Services [38:51] Navigating Business Challenges and Growth [51:03] Advice for Aspiring Entrepreneurs

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Matt @https://www.linkedin.com/in/mattlakajev/ What if you never had to stare at a blank page again? Matt Lakajev built a second brain—a system powered by his own thoughts, voice notes, and lived experience. It now creates his content, improves his sales calls, and scales his personal brand without spending hours “creating.” In this episode of This Is the Way, we break down: How Matt cloned his brain (and how you can too) The exact steps to build your own second brain How to turn voice notes into infinite content Why this system makes your expertise 10x more valuable How far this can scale beyond content 🔁 Whether you’re a founder, coach, or consultant—this episode will flip how you think about content, systems, and leverage.

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Hunter - https://www.linkedin.com/in/hunterpogatchnik/ 📌 Hunter's Program - https://www.selltheearth.com/store 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Hunter Pogatchnik shares his unique approach to real estate investing by flipping land instead of traditional properties. He discusses his journey from traditional real estate to discovering the profitability of land flipping, emphasizing the importance of understanding undervalued properties and the benefits of seller financing. Hunter explains his marketing strategies, the significance of building a team, and how technology can streamline the acquisition process. He also offers valuable advice for aspiring investors and shares insights on scaling his business while maintaining a focus on profitability. Takeaways • Hunter flipped over 100 properties in the past year. • He started with traditional real estate before discovering land flipping. • Undervalued land can be a lucrative investment opportunity. • Seller financing is a key strategy in his business model. • Marketing plays a crucial role in selling land effectively. • Building a team allows for better scalability in the business. • Technology can enhance the efficiency of real estate operations. • Aspiring investors can start part-time while maintaining a full-time job. • Networking and learning from experienced investors is essential. • There are numerous opportunities in the land market with low competition.  

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Noor - https://www.linkedin.com/in/noorbarrage/ 📌 Noor's free templates - https://nvbcollective.com/nvb-templates/ 📌 Growth System Mentorship - https://www.growthsystems-nvbcollective.com/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/   In this conversation, Noor Barrage, known as the 'systems girl', discusses the critical systems that startups and founders need to implement for success. She emphasizes the importance of project management, time management, and prioritization systems, as well as the need for a personal operating system for founders. Noor also shares her journey as an entrepreneur, the significance of metrics in business, and her plans to launch a digital product aimed at helping entrepreneurs navigate the complexities of running a business. Takeaways • Most first-time founders think systems come later. • A clear project management system is essential for accountability. • Time management is crucial for avoiding burnout. • Prioritization systems help focus on what truly matters. • Founders need a personal operating system to maintain behavior change. • Metrics should be simple and relevant to the business. • Team dynamics are influenced by the founder's behavior. • Entrepreneurship can be a journey of self-discovery. • Building a community is vital for support among entrepreneurs. • Digital products can help scale mentorship and guidance for business owners. Chapters [00:00] Intro [10:25] Mastering Time Management [19:39] Establishing a Prioritization System [25:29] The Personal Operating System [28:31] The Importance of Metrics [35:06] Tools for Success [39:19] Navigating Growth Challenges [45:05] Noor's Journey to Operations Expertise [51:02] Redefining Success and Freedom in Business [56:19] The Courage to Leap into Entrepreneurship

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Varun - https://www.linkedin.com/in/vnegandhi/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ What does it really take to leave a stable six-figure job and bet on yourself? In this episode, we sit down with Varun Negandhi, who built a thriving business on the side—growing an audience of 75,000+ on LinkedIn—before making the bold leap into full-time entrepreneurship. But it wasn’t just about followers. It was about systems, self-discipline, and a service-first mindset that turned content into clients. Varun shares: Why the perfect moment to quit rarely exists—and what he looked for instead How he reverse-engineered success on LinkedIn (and why you should too) His “Service Funnel” philosophy that will forever change how you think about sales The real mindset shifts (and mental blockers) that matter after quitting your job Tactical tips on pricing, offers, cohorts, and what actually converts Whether you’re stuck in a job, growing a side hustle, or ready to scale your offer—this episode delivers the clarity and inspiration you’ve been waiting for. 👉 Press play. Your next move might be just one insight away.

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Stephen - https://www.linkedin.com/in/stephenhilgart/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Ever wonder what it really takes to succeed in marketing and business, especially with the influence of giants like Tony Robbins? In this podcast, we dive deep into the fascinating journey of a martial artist who went from sleeping in his car to becoming a top speaker and consultant for Tony Robbins. Learn about his unique approach to sales, the "identity selling" method, and why focusing on automation over human connection is a huge mistake. Discover the simple yet powerful questions that can immediately boost your revenue and transform your business. This is a must-watch for anyone looking to understand true influence, impactful marketing, and the path to entrepreneurial success. [ 00:00] Intro [02:59] Discovering Tony Robbins [05:46] Shift to Marketing Consulting [08:00] Joining Tony Robbins' Team [11:15] Tony Robbins' Philosophy on Sales and Action [17:27] The Concept of Identity Selling [20:50] The Importance of Understanding the Customer's Problem [24:23] Transitioning from Tony Robbins and Starting "The Path" [30:52] Simple Strategies for Business Growth

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Lisa - https://www.linkedin.com/in/lisadconn/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Join us as Lisa, CEO of Gather (formerly Icebreaker), shares her incredible journey of building a company from the ground up. Discover how a product initially called Icebreaker evolved into Gather, navigating the challenges and opportunities presented by the COVID-19 pandemic, and how it found its niche in connecting remote teams and fostering meaningful conversations. Lisa dives into the importance of emotional intelligence in leadership, the dynamics of co-founder relationships, fundraising strategies, and the valuable lessons learned from building and successfully exiting a company. Founder's Journey: Follow Lisa's path from starting Icebreaker to successfully selling Gather. Strategic Pivoting: Learn how the company adapted its focus during changing market conditions. Fundraising Insights: Get a candid look at attracting investors and navigating different funding rounds. Team Dynamics: Understand the importance of co-founder relationships and emotional intelligence in leadership. Acquisition Lessons: Discover key takeaways and challenges from the M&A process, including a major mistake. [00:00] Intro [02:44] Building the MVP and Early User Validation [06:00] The Unexpected Boost from COVID-19 [13:11] Land and Expand Strategy: New Hire Onboarding Success [18:01] Pivoting to Productivity and Product Adaptation [30:27] Fundraising Journey: Pre-Seed, Seed, and Series A Rounds [37:25] Emotional Intelligence as a Differentiator in Leadership [42:43] Navigating Co-founder Conflicts and Operating Frameworks [50:24] The Rules of Venture Money and Different Exit Paths [56:20] Learning from M&A Mistakes: A Major Misstep

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Ritesh - https://www.linkedin.com/in/ritesh-verma-techpreneur/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Think AI is too technical to make money from? Think again. Ritesh Verma breaks down how he builds and sells AI agents — some with no code — to automate workflows for clients and bring in over $20K/month. Whether you're technical or not, you'll learn how to identify problems, build automation products, and find clients fast using Reddit, YouTube, and smart delegation. Key Takeaways from This Episode: 📌How Ritesh scaled to $20K/month building and selling AI agents — while still working full-time at a Fortune 100 company. 📌The power of delegation: why outsourcing and team-building early can help you grow faster without burning out. 📌Tools like N8N, Make, and Cursor make it possible to build AI agents with little to no code — even for non-technical founders. 📌How to find profitable agent ideas by solving your own problems first — then validating demand through Reddit and YouTube. 📌Why mentorship and personal brand matter — and how Ritesh turned his knowledge into a high-ticket program that tripled his 9-5 salary. Chapters [00:00] Intro [02:58]The Journey from College to Entrepreneurship [09:02] Exploring Web Automation Opportunities [14:55] Mastering Time Management and Delegation [21:34] Balancing Full-Time Work and Entrepreneurial Aspirations [25:42] The Evolution of Entrepreneurial Mindset [26:35] Learning from Corporate Experience [32:01] Starting a Business in the Age of AI [34:21] Finding Problems to Solve in Business [36:47] Marketing and Selling Your Product [42:27] The Future of AI Products [45:02] Building in Public and Personal Branding [46:32] The Journey of Content Creation [49:11] Growth Strategies and Mentorship [56:52] Advice for Aspiring Entrepreneurs

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Thomas - https://www.linkedin.com/in/tom-ryan-referral-program-pros/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Thomas Ryan Oakes discusses the importance of outbound marketing for client acquisition, debunking the myth that a large audience or paid ads are necessary. He emphasizes the need for personalized outreach that focuses on solving potential clients problems through value offers. Thomas shares his journey from entrepreneurship to establishing a successful outbound marketing system, detailing the steps involved in crafting effective outreach messages, targeting the right audience, and creating compelling value offers. He also highlights the differences between B2B and B2C outreach and the significance of personalization in communication. In this conversation, Thomas Ryan Oakes shares insights on effective outreach strategies, emphasizing the importance of value offers, audience targeting, and the use of AI tools. He discusses the significance of understanding the audience's pain points, the role of conversational marketing, and how to handle rejection in cold outreach. The discussion also covers essential tools for outreach, the setup process, and the importance of tracking success in campaigns. takeaways • Outbound is the fastest way to start real conversations. • Most people think they need a large audience or paid ads. • Start solving their problem right away to gain trust. • Cold outreach can feel painful, but it doesn't have to be. • Lead with giving something valuable instead of asking for something. • There's a big gap in the market for effective outreach strategies. • Your LinkedIn profile is your first impression for potential clients. • Understanding the burning problem of prospects is crucial for outreach success. • Creating a video can be an effective value offer. • Always ask permission before sending your value offer. Using AI can enhance conversational outreach. • Value offers should be tailored to the audience's needs. • Email marketing is crucial for nurturing leads. • Choosing the right outreach channel depends on the target market size. • Automation in outreach requires careful strategy to avoid pitfalls. • Learning from failures is key to improving outreach efforts. • Tracking metrics helps refine outreach strategies. • Handling rejection is part of the process; persistence is essential. • Creating a compelling value offer is foundational to outreach success. • Engaging with prospects about their pain points leads to better offers.   Chapters [00:00] Intro [03:03] Building Trust [08:55] Crafting Effective Outreach Messages [15:05] Creating Compelling Value Offers [18:12] The Importance of Personalization [20:53] Navigating B2B vs B2C Outreach [28:49] The Power of Conversational Outreach [34:21] Choosing the Right Outreach Channel [35:58] Essential Tools for Effective Outreach [46:55] Tracking Success in Outreach Campaigns [50:49] Handling Rejection in Cold Outreach

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Free AI training - https://productcamps.com/free/ 📌 Connect with Herb - https://www.linkedin.com/in/hcogliano/ 📌 Find free "Scaling Up Readiness" and "High Impact CEO" assessments at: https://www.aspiregrowthadvisors.com/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Struggling to scale your business past the $1 million mark and break through growth-stopping complexity? This episode with CEO Coach Herb Cogliano is packed with actionable insights into the "Scaling Up" methodology! Join Herb Cogliano, a Scaling Up practitioner, as he shares his journey and how to implement Verne Harnish's renowned "Scaling Up" system. Learn to build a business with more cash, freedom, and impact by focusing on people, strategy, execution, and cash. Herb discusses overcoming the "ceiling of complexity," defining an emotionally driven purpose, and making crucial strategic pivots.   Key Takeaways: 📌Understand "Scaling Up": A growth methodology for small to mid-market companies. 📌Overcome Growth Plateaus: Why companies get stuck and how to break through. 📌The Power of Purpose & Values: Uncover a meaningful purpose that motivates your team beyond financial goals. 📌Implement Rockefeller Habits: Ensure flawless execution with these 10 essential habits. 📌Leadership Development: Shift from "doer" to developing next-level leaders. 📌Scaling Up vs. Traction (EOS): Understand the key differences and benefits. 📌Real Success Stories: Examples of businesses transforming profitability and culture. #ScalingUp #BusinessGrowth #Entrepreneurship #CEO #SmallBusiness #BusinessStrategy #Leadership #HerbKogan #VerneHarnish #RockefellerHabits #BusinessPodcast #GrowthMindset #ScalingSecrets

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Free AI training - https://productcamps.com/free/ 📌 Connect with Helena - https://www.linkedin.com/in/helena--liu/ 📌 Helena's Youtube Channel - https://www.youtube.com/@HELENA-LIU 📌 Subscribe to the shorts channel @FounderBytes 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this powerful episode of This is the Way Podcast, we’re joined by Helena Liu — AI & automation expert, systems strategist, and the founder of Product Camps, Whiteboards AI, and ChatLemon. Helena is on a mission to help businesses turn AI from a buzzword into a real-time-saving, efficiency-boosting powerhouse. With a track record of helping thousands of entrepreneurs streamline their workflows, Helena shares exactly how to leverage automation and AI tools to scale smarter, not harder. From building systems that free up your time to creating tech stacks that actually work, this episode is packed with actionable insights. ✅ Building automation systems that scale ✅ Turning AI into practical business tools ✅ Common automation mistakes (and how to avoid them) ✅ Helena’s favorite AI tools for entrepreneurs ✅ How to build a business that runs without you Whether you’re a solopreneur, founder, or team leader looking to free up time and increase impact — this conversation will transform how you approach tech, time, and scale. [00:00] – Intro [08:17] – Learning strategies for growth [11:20] – Using AI to grow on YouTube [24:20] – Finding your niche in automation [30:18] – Custom GPTs & personalizing outputs [37:12] – Advice for beginners starting in AI [44:46] – Using ChatGPT Deep Research #AIForBusiness #AutomationTools #HelenaLiu #CustomGPT #ProductivityHacks #EntrepreneurLife #AIContentCreation #ScalableSystems #AIWorkflows #Solopreneur

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Frank - https://www.linkedin.com/in/frankbastone/ 📌 Connect with Jake - https://www.linkedin.com/in/frankbastone/ 📌 Connect with Agentic Brain - https://www.agenticbrain.com/ 📌 Subscribe to the shorts channel @FounderBytes 📌 Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin 📌 Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌 Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/   Unlock the future of sales with AI! In this power-packed episode, we dive deep into how Artificial Intelligence is transforming sales teams and driving unprecedented results. Frank, a seasoned sales leader, and Jake, an AI development expert and the founders of Aentic Brain, share their insider secrets on leveraging AI to: 🚀 Boost sales productivity ⏰ Save valuable time on admin tasks (up to 40%!) [cite: 1, 5, 11] 💰 Increase revenue and close more deals 🤝 Build stronger customer relationships 🤖 Automate key sales processes 🎯 And much more!   They reveal how AI isn't about replacing salespeople, but about empowering them to become "superhero" sellers. You'll learn actionable strategies, real-world case studies, and the truth about AI's capabilities in sales. If you're a sales professional, sales manager, or business leader, this video is your roadmap to mastering AI in sales and staying ahead of the curve. ✨ Don't miss out on these game-changing insights! ✨ #AISales #SalesAutomation #AITools #SalesProductivity #SalesTips #BusinessGrowth #FutureOfSales #SalesTechnology #CRM #LeadGeneration #AenticBrain

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Seth: https://www.linkedin.com/in/sethhallen/ 📌 https://hallstoneventures.com/ 📌Subscribe to the shorts channel @FounderBytes 📌Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin 📌Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this special episode of This is the Way Podcast, we’re joined by Seth Hallen — a visionary in the Media & Entertainment Technology space, an AI & MediaTech angel investor, and a trusted advisor helping shape the future of storytelling through innovation. With 25+ years of experience across venture capital, media tech leadership, and AI-driven storytelling, Seth has built a legacy of enabling creators, founders, and startups to thrive at the intersection of creativity and technology. His deep-rooted passion for narrative — sparked by childhood movie experiences — continues to guide his mission to bring groundbreaking tech into the hands of storytellers. From the evolution of MediaTech to the emerging influence of AI in entertainment, Seth dives into what’s next for creators, how investors are thinking about innovation, and why storytelling will always be at the heart of progress. 🔹 25+ years in media & entertainment tech 🔹 AI & MediaTech angel investor & VC advisor 🔹 Former CEO & board member in leading M&E companies 🔹 Passionate about storytelling + tech evolution 🔹 Insight into funding, innovation, and the future of media Get ready for a deeply insightful and forward-looking conversation with Seth Hallen as we explore how AI is reshaping storytelling, what founders must know to succeed in MediaTech, and how creativity and tech can co-exist for the future of content. What You’ll Learn in This Episode: -The current struggles of the media & entertainment industry -Why YouTube and Netflix are evolving differently -The real impact of AI on VFX and storytelling How creators and technologists can collaborate better -Why human creativity still matters (even in an AI-driven future) -The biggest opportunities in MediaTech right now -What the future of content creation really looks like AI in filmmaking, Hollywood vs AI, Netflix AI strategy, storytelling and AI, VFX future, media tech trends 2025, entertainment industry insights, AI in VFX, Seth Hallen podcast, creative tech podcast, AI in entertainment, YouTube media strategy, future of storytelling #AIinMedia #NetflixVsYouTube #Hollywood2025 #FutureOfStorytelling #VFXRevolution #AIvsCreativity #MediaTech #ContentCreationFuture #SethHallen #ThisIsTheWayPodcast [00:00] Intro [02:00] Struggles in the Media Industry [09:50] YouTube vs. Netflix Trends [17:50] Biggest Industry Opportunities [22:40] The Role of VFX in Entertainment [30:30] AI as a Creative Tool [35:55] Humans vs. AI in Storytelling [40:25] Describing Ourselves Through Content

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael 📌 Connect with Ian: https://www.linkedin.com/in/ian-tenenbaum 📌Subscribe to the shorts channel @FounderBytes 📌Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin 📌Follow Artin @https://www.linkedin.com/in/artinnazarian/ 📌Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this powerful episode of This is the Way Podcast, we're joined by Ian Tenenbaum — a seasoned entrepreneur, ADHD mentor, and startup veteran with over 20 years of hands-on experience in building, scaling, and selling businesses. Ian has helped countless entrepreneurs with ADHD get organized, stay focused, and follow through — all while navigating the rollercoaster world of startups. From leading two companies to the Inc. 500 list to securing deals with top Fortune 500 brands, Ian’s journey is one of resilience, growth, and transformation. In this episode, Ian gets real about the challenges behind the scenes — including the battles most founders don’t talk about. Whether you're neurodivergent or just looking to gain clarity and structure in your entrepreneurial path, Ian’s approach to mindful productivity and focus will change the way you work. 🔹 Helped ADHD founders stay focused & finish 🔹 20+ years of experience in startups 🔹 Led 2 companies to the Inc. 500 🔹 Built, scaled & sold multiple businesses 🔹 Real strategies for neurodiverse entrepreneurs Get ready for a raw, honest, and uplifting conversation as Ian shares tools, lessons, and real-life strategies to help entrepreneurs gain clarity, create a plan, and follow through — even when it’s hard. 01:00] Intro 06:10] The Turning Point 09:40] an’s Breakthrough Journey 16:00] Actionable Steps for ADHD Entrepreneurs 22:48] Leading a Team with ADHD 30:22] Mindset & Management Tips 38:00] Thoughts on Elon Musk & ADHD 47:00] Finding Clarity #ProductivityTips #BusinessGrowth #PodcastClips #MentalHealthAwareness #IanTenenbaum #ADHDEntrepreneur #StartupMindset #FocusHacks #FounderJourney #NeurodivergentSuccess

Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Jay - https://www.linkedin.com/in/jaymelone Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this power-packed episode of This is the Way Podcast, we’re joined by Jay Melone—founder of the “Wedge Offers” framework, a business strategist who’s helping B2B consultants attract dream clients, increase monthly revenue, and become the go-to expert in their niche. Jay built a 35-person consultancy—only to find himself drowning in work and disconnected from what truly mattered. But instead of burning out, he reinvented the way consultants grow and sell by developing a scalable, simplified system that builds authority and automates client acquisition. Now, he’s sharing how Wedge Offers are changing the game for consultants and service-based businesses in 2025 and beyond. 🔹 Creator of the Wedge Offers Framework 🔹 Built & scaled a 35-person consultancy 🔹 Expert in client acquisition & offer positioning 🔹 Helping B2B consultants simplify, scale & thrive 🔹 Real strategies to escape the freelancer trap and own your niche Whether you're a coach, consultant, freelancer, or agency owner—this episode will unlock the mindset, models, and messaging needed to stop chasing leads and start attracting them on autopilot. 🎧 Tune in now for behind-the-scenes strategies and expert business clarity with Jay Melone! Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Jay - https://www.linkedin.com/in/jaymelone Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this power-packed episode of This is the Way Podcast, we’re joined by Jay Melone—founder of the “Wedge Offers” framework, a business strategist who’s helping B2B consultants attract dream clients, increase monthly revenue, and become the go-to expert in their niche. Jay built a 35-person consultancy—only to find himself drowning in work and disconnected from what truly mattered. But instead of burning out, he reinvented the way consultants grow and sell by developing a scalable, simplified system that builds authority and automates client acquisition. Now, he’s sharing how Wedge Offers are changing the game for consultants and service-based businesses in 2025 and beyond. 🔹 Creator of the Wedge Offers Framework 🔹 Built & scaled a 35-person consultancy 🔹 Expert in client acquisition & offer positioning 🔹 Helping B2B consultants simplify, scale & thrive 🔹 Real strategies to escape the freelancer trap and own your niche Whether you're a coach, consultant, freelancer, or agency owner—this episode will unlock the mindset, models, and messaging needed to stop chasing leads and start attracting them on autopilot. 🎧 Tune in now for behind-the-scenes strategies and expert business clarity with Jay Melone! #ConsultingSuccess #B2BOffers #JayMelone #ServiceBusinessTips #WedgeOffers #PodcastInterview #BusinessBurnout #AgencyOwnerLife #SalesWithoutSelling #entrepreneurjourney   [00:00] Intro [01:33] Jay’s Journey So Far [10:21] Common Business Challenges [18:38] Jay’s Unique Approach [21:02] Creating Offers for Clients [29:43] Why Your Offer is Just a Product [32:00] Future of Sales & Positioning [39:36] How AI is Shaping Business [50:50] Skills You Need in Consulting

Repost below Linkedin post and subscribe to this podcast to enter for a chance to win a FREE 1:1 session with Lara who will help you take your Linkedin game to the next level. Winner announced on Linkedin on April 11. Linkedin post - https://www.linkedin.com/posts/artinnazarian_i-caught-up-with-lara-acosta-over-dinner-activity-7313576628494770176-zU7O?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAGYG6YBGjKoV_OU09RpUiQvCAG0LAI-wGA   In this special episode of This is the Way Podcast, we’re joined by Lara Acosta — an entrepreneur, LinkedIn personal branding expert, and a Forbes-featured strategist helping individuals grow their online presence and build profitable businesses. Lara has empowered 700+ professionals to craft compelling personal brands that drive impact and income. With features in Forbes, Kajabi, and Semrush, she has solidified her position as a LinkedIn thought leader, helping entrepreneurs leverage content to create authority, attract clients, and scale their businesses. From AI-powered content strategies to unlocking LinkedIn's algorithm for growth, Lara shares her expert insights on how to thrive in 2025 and beyond. Whether you're an entrepreneur, content creator, or business professional, this episode is packed with high-value tips and actionable strategies to elevate your LinkedIn game. 🔹 Featured on Forbes, Kajabi & Semrush 🔹 Helped 700+ professionals build personal brands 🔹 Entrepreneur scaling businesses through LinkedIn 🔹 AI-driven content strategies for brand growth 🔹 Proven LinkedIn strategies for visibility & engagement Get ready for an eye-opening and insightful conversation with Lara Acosta as we explore LinkedIn success, AI content strategies, and how to turn engagement into business opportunities. Connect with Lara: https://www.linkedin.com/in/laraacostar/ Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ What You’ll Learn in This Episode How Lara Acosta built a personal brand that attracts clients The best LinkedIn content strategies for 2025 How AI is transforming content creation & LinkedIn growth The biggest mistakes people make on LinkedIn How to create AI-generated content that feels authentic The best way to convert LinkedIn engagement into customers LinkedIn vs. YouTube – which platform is better for personal branding? How books, AI, and social media will shape the next generation

Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Charlie - https://www.linkedin.com/in/charlie-hills/ Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this special episode of This is the way Podcast, we’re joined by Charlie Hills — a LinkedIn growth strategist and a pioneer in AI-powered content creation. Charlie has quickly emerged as a go-to expert for professionals and creators looking to scale their LinkedIn presence using smart, efficient content systems. In under a year, he built a following of over 50,000 and generated more than 9 million impressions — all by harnessing the power of AI to supercharge his content strategy. From high-performing newsletters and engaging carousels to eye-catching posts and visuals, Charlie is redefining what’s possible with AI-driven personal branding. He’s here to share the strategies, tools, and mindset behind his explosive LinkedIn growth — and how you can do it too. ✨ Grew 50K+ followers on LinkedIn in under a year ✨ 9M+ impressions using AI-powered content ✨ Expert in LinkedIn newsletters, carousels & visual storytelling ✨ Helps professionals scale content with ease and impact ✨ Breaking down complex AI tools into practical growth hacks Get ready for an insightful, actionable, and inspiring conversation with Charlie Hills — as we dive into LinkedIn growth, content strategy, and the future of AI in personal branding.   📌 What You’ll Learn: How Charlie Hills used AI to grow his LinkedIn to 50K+ followers in under a year His exact content creation strategy using AI tools The biggest mistakes people make using AI for content How to write better posts, comments, carousels & newsletters with AI Tools Charlie uses daily to save time & boost performance How to analyze content performance & improve consistently The role of consistency vs. quality in content growth Secrets behind what content type works best (text vs video vs images) Tips to schedule content effectively without burnout Powerful advice for beginners and creators struggling to grow. [00:00] Intro [02:30] How AI is helping individuals create content [09:30] Common mistakes people make using AI [11:55] Charlie’s content creation strategy [ 22:55] Favorite tools and apps used [35:45] Best-performing content types and analysis [ 36:50] Image vs. text vs. video content – what works better? [45:40] Advice for aspiring LinkedIn creators #LinkedInGrowth #AIContentCreation #CharlieHills #ContentWithAI #LinkedInMarketing #AIForCreators #ContentStrategy #LinkedInTips #PersonalBranding #LinkedInInfluencer #GrowWithAI #SocialMediaGrowth #ContentCreationJourney

Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Connect with Andrew @https://www.linkedin.com/in/mrandrewmurdoch/ Andrew's Youtube Business Accelerator - https://www.skool.com/youtube-business-accelerator/about Learn more at ytera.com Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this special episode of This is the way Podcast, we welcome Andrew Murdoch — a visionary YouTube Business Strategist and the driving force behind helping brands scale their impact through powerful video content. As the founder of a leading YouTube marketing agency, Andrew and his team specialize in crafting compelling educational content and data-driven strategies that elevate businesses in the health, wealth, and lifestyle industries. With a focus on value-driven storytelling and platform optimization, Andrew empowers brands to connect with their audience and grow their presence authentically. From video strategy to production and channel management, Andrew’s holistic approach helps businesses transform their YouTube channels into high-impact marketing assets—while freeing up their time to focus on what they do best. 📌 What You’ll Learn: YouTube Content Strategy That Works How to Pick the Right Niche Secrets to Structuring High-Impact Videos Long-form vs Short-form: What’s Better? How ChatGPT is Changing Content Creation Podcasting + YouTube = Growth Opportunity Avoiding Common Mistakes on YouTube #YouTubegrowth #contentstrategy #YouTubemarketing #andrewmurdoch #priyankashindepodcast #longformcontent #shortformvideos #ChatGPTForYouTube #podcastmarketing #videocontenttips #contentcreationstrategy #YouTubeTips2025 #HowToGrowOnYouTube #nicheselection #videomarketing

Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Connect with Grant @https://www.linkedin.com/in/grant-hushek/ Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ What if you could reclaim 20+ hours a week without sacrificing business growth? The secret isn’t working harder—it’s working smarter!  In this episode, we sit down with Grant Hushek, founder of GrantBot, a workflow automation agency that helps businesses streamline operations, boost productivity, and unlock massive growth with AI and automation. Grant shares insights on: ✅ The 4 key areas every business should automate ✅ How to avoid the #1 mistake that kills automation projects ✅ The no-code tools (Zapier, Make, Airtable) he swears by ✅ How AI is revolutionizing workflow automation #Automation #AI #BusinessGrowth #Productivity #WorkflowAutomation #Entrepreneurship #scaleyourbusiness Chapters [00:00] Intro [05:54] The Importance of Process Before Automation [15:09] The Role of AI in Automation [17:57] Chaining AI Prompts for Enhanced Automation [20:58] The Future of AI Agents in Business [28:10] Enhancing Content Quality with AI Tools [33:05] Building Effective Workflows with Automation [44:40] Rethinking SaaS: Results as a Service [45:21] Innovating with a Beginner's Mindset

Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael S ubscribe to the shorts channel @FounderBytes Connect with John @https://www.linkedin.com/in/johnjhorn1/ Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ 🔗 Learn more about Stub Group: stubgroup.com Most businesses lose money on Google Ads because they get it wrong. Don't be one of them! In this episode, John Horn, CEO of Stub Group, reveals the biggest mistakes businesses make and how to avoid them. Learn how to optimize your ad spend, target the right audience, and ensure your ads actually convert. Whether you're a small business or a growing startup, these insights will help you win with Google Ads. Hashtags: #GoogleAds #AdSpending #MarketingTips #Entrepreneur #PPC #PaidAdvertising #StartupGrowth #BusinessTips #ROI Chapters [00:00] Intro [10:12] Common Pitfalls [15:19] Aligning Ad Strategy with Business Goals [22:37] The Importance of Targeted Advertising [23:21] DIY Advertising Tools for Beginners [30:06] Budgeting for Google Ads [31:25]Understanding Google Ads and YouTube [32:58] Key Metrics for Success [35:37] Caution in Advertising [40:10] Advice for Aspiring Entrepreneurs [41:37] Leadership Lessons Learned [43:24] Valuable Resources for Growth

Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel  @FounderBytes  Connect with Eze @https://www.linkedin.com/in/ezequielabramzon/ Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Ezequiel Abramzon is the founder of LALO, a strategic brand consultancy helping startups and entrepreneurs achieve clarity and momentum. With over 22 years at The Walt Disney Company, Ezequiel led digital innovation, creative direction, and brand strategy across global markets, building multi-million-dollar businesses in digital, entertainment, and technology. After leaving corporate life, he dedicated himself to mentoring and advising founders, developing the Epicenter™ methodology—a framework that puts customers at the heart of the brand and the brand at the heart of the business. Passionate about storytelling, branding, and long-term strategy, Ezequiel now works with early-stage startups to craft compelling brand identities that drive real impact. What do Disney, startups, and personal branding have in common? Ezequiel Abramzon shares his experience leading at Disney for 22 years and how he applies those lessons to help startups succeed. Perfect for founders seeking clarity and a competitive edge. Books recommended during the episode https://a.co/d/4pFQkNw https://a.co/d/8DNg24M   Chapters [00:00] Intro [02:07] From Disney to Entrepreneurship [12:06] Building Teams for Success [14:30] Working with Startups [17:36] Branding Lessons from Disney [20:48] Branding for Early Stage Startups [23:46] Common Mistakes in Startup Branding [27:15] The Role of Personal Branding in Startups [35:10] Finding Clarity in Brand Strategy [49:34] Advice for Early-Stage Founders

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel  @FounderBytes  Connect with Laurent @https://www.linkedin.com/in/laurentnotin/ Laurent’s Website → https://www.laurentnotin.com/ Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ 90% of startups fail. The reason? It's NOT cash flow, competition, or market downturns—it’s YOU. Entrepreneurs unknowingly become their own bottleneck. Today, we sit down with Laurent Notin, a business coach who specializes in helping founders break through the invisible barriers that keep them stuck. We cover: -The 3 most common bottlenecks entrepreneurs face - Why mindset is the #1 business growth factor - How to delegate and scale without losing control. About Our Guest: Laurent Notin is a business coach who helps entrepreneurs scale by identifying and overcoming their own limitations. With 20+ years of experience in running businesses and coaching founders, he specializes in helping leaders unlock their full potential. About Our Guest: Laurent Notin is a business coach who helps entrepreneurs scale by identifying and overcoming their own limitations. With 20+ years of experience in running businesses and coaching founders, he specializes in helping leaders unlock their full potential. Chapters [00:00] Intro [02:47] Laurent's Journey [11:15] Identifying Common Bottlenecks in Business [20:56] Mindset Matters [34:19] The Pursuit of Freedom Over Financial Success [37:40] The Role of Accountability [43:36] Advice for Early Stage Founders

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel  @FounderBytes  Connect with Sid @https://www.linkedin.com/in/mohasseb/ Book free 1:1 coaching with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Anabasis Academy - https://sidmohasseb.graphy.com/ Think entrepreneurship is only for tech founders and CEOs? Think again! Sid Mohasseb joins us to redefine what it means to be an entrepreneur and why YOU already have what it takes to succeed. Sid Mohasseb is a serial entrepreneur, venture investor, bestselling author, and professor at USC. Known as The Entrepreneur Philosopher, Sid has built, scaled, and successfully exited multiple companies while mentoring countless entrepreneurs. With expertise spanning business strategy, innovation, and venture investing, he helps leaders navigate uncertainty, embrace change, and unlock their full potential. He is the founder of Anabasis Academy, a platform designed to empower individuals with the mindset and tools to achieve their next best version. What You'll Learn: -Why entrepreneurship isn’t about starting a business -The simple mindset shift that changes everything -How to stop letting fear and risk hold you back -The surprising truth about achieving your goals -Watch now and unlock your entrepreneurial potential! #EntrepreneurMindset #BusinessTips #Success #Entrepreneurship #SelfImprovement #LifeHacks #StartupGrind

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel  @FounderBytes  Connect with Matt @https://www.linkedin.com/in/mattlakajev/ Book free 1:1 coaching with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models. If you’ve been stuck on LinkedIn with little to no results, this is your episode! Matt Lakajev reveals his blueprint for scaling businesses from scratch to $1.95M a year using LinkedIn. Learn his tips on DM strategies, qualifying leads, and scaling through targeted offer campaigns. Chapters [00:00] Intro [05:49] The Power of Direct Messaging [09:01]The Role of Marketing in Sales [18:00] Crafting Effective Offers [25:24] Effective Email Outreach Strategies [32:23] Crafting Compelling Offer Documents [49:51] Navigating LinkedIn for Lead Generation [56:54] Understanding Personality Types in Sales [01:07:36] The Role of Software in Sales Processes [01:14:23] Mastering the First Call [01:19:36] Handling Objections Like a Pro [01:27:03]Applying Sales Principles Across Platforms [01:30:05] Building Trust Equity in Sales

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel @FounderBytes Connect with Tony @https://www.linkedin.com/in/safoian/ Book free 1:1 coaching with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Tony Safoian is a visionary entrepreneur and former CEO of SADA, a global leader in cloud solutions and one of Google Cloud’s top partners. Under his leadership, SADA transformed from a family-run business into a tech powerhouse, culminating in a $400 million acquisition. Known for his forward-thinking approach, Tony championed the adoption of cloud technology early, helping businesses embrace innovation at scale. Join us as we talk with Tony Safoian, former CEO of SADA, who transformed a family business into a tech powerhouse culminating in a $400 million acquisition. Discover the challenges, the breakthroughs, and the strategies that led to one of the largest exits in the Google Cloud ecosystem. This is a masterclass in scaling, leadership, and creating legacy. #Entrepreneurship #TechLeadership #BusinessGrowth #FamilyBusiness #Podcast #SADA #googlecloud Chapters [00:00] Intro [10:15] Recognizing the Cloud's Potential [21:35] Scaling Leadership and Talent [32:10]Transformational Communication [38:55] Navigating Market Changes and Strategic Decisions [45:09] The Acquisition Journey: Insights and Reflections [49:59] Advice for the Next Generation of Entrepreneurs

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Subscribe to the shorts channel  @FounderBytes  Connect with Richard @https://www.linkedin.com/in/richardjamesmoore/ Book free 1:1 coaching with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Richard Moore is the founder of Art of Sell, a sales training platform helping entrepreneurs and businesses master modern sales strategies. With over 21 years of sales experience, Richard has worked extensively with businesses ranging from startups to large corporations, guiding them in refining their sales tactics for better client acquisition and retention. He's also a LinkedIn influencer, often sharing insights on ethical selling, human psychology in sales, and content marketing strategies. Episode Summary: In this insightful episode, hosts Artin and Michael sit down with Richard Moore, founder of Art of Sell, to explore modern sales strategies that challenge outdated approaches. Richard shares his innovative, integrity-driven sales philosophy aimed at helping entrepreneurs build stronger client relationships while closing more deals. He emphasizes moving away from traditional, aggressive tactics and instead focusing on human behavior, trust-building, and value-driven communication. Richard breaks down common misconceptions in sales, such as the belief that "providing value" alone is enough, and discusses the importance of understanding a potential client's emotional state before making a pitch. He also covers the power of content creation on platforms like LinkedIn and how familiarity and authenticity can be powerful tools for client acquisition. Chapters [0:00] Introduction [1:20] Richard's Background and Sales Philosophy [4:00] Rethinking Sales: Why Traditional Tactics Fail [7:40] The Integrity-Driven Sales Approach [11:00] Understanding Human Behavior in Sales [15:30] Cold Calling Strategies and the Power of Relevance [19:45] Overcoming Fear of Selling and Rejection [31:15] Leveraging LinkedIn for Client Acquisition [37:00] The Power of DMs [44:00] Turning a Sales Pitch into a Closed Deal [50:00] The Importance of Compelling Content [54:30] Using Authority and Association for Sales Success [1:00:00] Practical Steps for Beginners on LinkedIn [1:05:00] Final Advice on Sales Mastery and Closing Remarks

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Luke @https://www.linkedin.com/in/lukeshalom/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Discover how to transform your LinkedIn profile into a revenue-generating machine! In this video, Luke Shalom, founder of Atticus, shares his proven strategies to help executives and founders scale their brands and generate predictable, high-quality leads. Learn about the importance of inbound and outbound approaches, leveraging AI-powered tools, and crafting content that converts. Luke’s journey from corporate to entrepreneurship is packed with actionable insights on overcoming challenges, adapting to market demands, and achieving breakthrough results on LinkedIn. If you're ready to scale your business and attract leads like never before, this video is your ultimate playbook. Key Takeaways: -Building authority and creating engaging LinkedIn content. -Combining inbound and outbound strategies for lead generation. -Shifting mindset for business growth and overcoming obstacles. -Don’t miss out on these game-changing tips—watch now and take your LinkedIn strategy to the next level! Chapters [00:00] intro [05:51] Corporate to Entrepreneurship [12:04] The Importance of Retention and Client Relationships [ 18:01] Building a Scalable Business Model [33:14] Understanding Buyer Pain and Authority Posts [39:31] Scaling Content and Team Involvement [49:37] Mindset and Personal Growth in Business #LinkedInMarketing #LeadGeneration #Entrepreneurship #BusinessGrowth #ContentMarketing #DigitalMarketing #LinkedInTips #AI #SalesDevelopment #StartupSuccess

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Matt @https://www.linkedin.com/in/mattlakajev/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models. In this conversation, Matt Lekajev shares his journey from being a barista to becoming a LinkedIn expert, helping professionals leverage the platform for significant income. He discusses the importance of hard work, mastering sales skills, and crafting compelling offers. Matt emphasizes the need for direct engagement with potential clients and the value of learning from successful models in the industry. He also highlights the common misconception that posting content is essential for success on LinkedIn, asserting that genuine conversations drive sales. In this conversation, the speakers discuss various strategies for navigating business relationships, leveraging social media for marketing, and the importance of human connection in sales. They emphasize the need for direct engagement with potential clients and overcoming the fear of rejection to build successful business relationships. In this conversation, Matt discusses the challenges of sales outreach, particularly on LinkedIn, emphasizing the importance of overcoming shame and positioning oneself effectively. He critiques the illusion of clout on social media, arguing that genuine engagement and clear offers are more valuable than superficial metrics. Matt also warns against low-ticket offers, advocating for high-ticket services as a more sustainable business model. He shares personal experiences that shaped his understanding of these concepts, ultimately highlighting the need for practical skills and the courage to reach out to potential clients. Chapters [00:00] Intro [01:43] Matt's Journey [05:03] Transitioning to Sales [09:50] Mastering LinkedIn [15:00] The Real Money Makers on LinkedIn [20:16] Validating Your Business Model [35:35] The Importance of Human Connection in Sales [47:10] The Illusion of LinkedIn Clout [53:34] The Pitfalls of Low-Ticket Offers [01:00:00] Lessons from Personal Experience

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Ben @https://www.linkedin.com/in/benjaminbressington/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Benjamin Bressington is the founder of Automate Boring, a company specializing in custom automation and software solutions designed to enhance business productivity and efficiency. Under his leadership, Automate Boring offers services such as Robotic Process Automation (RPA), Intelligent Process Automation (IPA), and bespoke software development, aiming to transform routine tasks into streamlined, automated processes. The company is dedicated to empowering businesses to focus on growth and innovation by leveraging cutting-edge automation technologies. In this conversation Ben Bresington explore the transformative impact of AI and Robotic Process Automation (RPA) on businesses. They discuss how RPA can automate mundane tasks, allowing employees to focus on higher-value work. The conversation delves into the evolution of AI agents, the implications for virtual assistants, and the potential for AI in creative tasks and customer engagement. They also touch on the challenges and opportunities for small businesses in adopting these technologies, emphasizing the importance of execution and personalization in a competitive landscape. In this conversation, Ben Bressington discusses the transformative power of AI and automation in business, particularly in content creation and marketing. He shares insights on how to leverage AI to create targeted content for different audience segments, the evolution of his business journey, and the tools and strategies he employs for effective automation. Ben emphasizes the importance of understanding buyer journeys and personality styles in marketing, and how automation can lead to significant improvements in efficiency and profitability. He also addresses the common misconceptions about automation and job security, advocating for a mindset shift towards embracing technology as a means to enhance business operations. Chapters [00:00] Intro [01:06] Understanding RPA [02:34] The Evolution of AI Agents [09:01] The Future of Automation [15:34] Personalization in Customer Engagement [26:17] Leveraging AI for Targeted Content Creation [34:44] Tools and Strategies for Effective Automation [46:27] Scaling Automation [53:36] Winning the Game

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Ben @https://www.linkedin.com/in/benjaminpkelly/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Ben Kelly is the President of Acquisition Ace, a leading firm specializing in business acquisitions and growth strategies. With a keen eye for identifying high-potential opportunities, Ben has successfully guided countless entrepreneurs and businesses through the complexities of acquisitions and scaling. His expertise lies in deal structuring, negotiation, and post-acquisition integration, making him a trusted authority in the field. Known for his strategic approach and dedication to client success, Ben has built a reputation as a dynamic leader passionate about helping businesses thrive in competitive markets. In this conversation, Ben Kelly shares his journey from a military intelligence officer to a successful entrepreneur who has acquired multiple businesses with minimal investment. He discusses his strategies for finding and acquiring businesses, the importance of networking, and the criteria he uses to evaluate potential acquisitions. Ben emphasizes the significance of time management, recession-resistant industries, and the impact of AI on business valuation. He also provides insights into the valuation process, particularly focusing on Seller Discretionary Earnings (SDE) and the advantages of SBA loans for business acquisitions. In this conversation, Ben Kelly shares insights on business acquisition, focusing on the importance of understanding collateral, overcoming mental barriers, and the necessity of due diligence. He discusses common mistakes made by new acquirers, the potential use of 401k funds for acquisitions, and the tax benefits associated with structuring deals effectively. Additionally, he emphasizes the value of maximizing time as a business owner and approaches to finding off-market deals. The conversation concludes with an overview of the community he has built to support aspiring business acquirers. Chapters [00:00] The New American Dream: Ben Kelly's Journey [10:08] Acquisition Strategies [20:42] Valuation Insights [32:41] Key Mistakes in Business Acquisition [37:49] Using 401k for Business Acquisition [39:37] Tax Benefits of Business Acquisition [44:54] Approaching Off-Market Deals

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Sean @https://www.linkedin.com/in/sean-graham-cpa/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Sean Graham is a founder, real estate investor, and registered CPA with expertise in scaling teams and leveraging the tax benefits of cost segregation studies. Their real estate journey began with investments in small multi-family properties, which eventually led to the launch of Maven Equities, a commercial real estate syndication company. As Maven Equities expanded, they implemented virtual assistants to scale operations efficiently. This experience inspired the creation of Maven Success, a company dedicated to helping other entrepreneurs source and manage quality overseas talent. Building on this momentum, Sean founded Maven Cost Seg, offering real estate investors access to cost segregation benefits at an affordable price. Alongside these ventures, they actively manage a portfolio of residential rental properties and invest in and develop self-storage facilities. With a professional background in public accounting, tax, and private equity, Sean brings a wealth of knowledge to the real estate and entrepreneurship space. In this conversation, Sean Graham discusses his journey from a corporate CPA to a successful entrepreneur in real estate and cost segregation. He shares insights on managing contractors, the role of general partners in real estate syndication, and the importance of leveraging CPA expertise in real estate ventures. Sean emphasizes the balance between equity growth and cash flow, the transition from a W-2 job to entrepreneurship, and the significance of consistent content creation. He also reflects on financial management and learning from mistakes in real estate investments. Chapters [00:00] Intro [03:12] Real Estate: The Gateway to Wealth [11:53] Transitioning to Commercial Real Estate [15:03] Understanding Syndication in Real Estate [18:02] Tax Benefits and Cost Segregation Explained [20:58] The Role of Virtual Assistants in Business [23:59] Hiring Strategies for Global Talent [37:16] Navigating Opportunities in Self Storage Investment [44:25] Transitioning from W-2 to Entrepreneurial Freedom [52:47] Advice for Aspiring Entrepreneurs on Financial Management [59:22] Learning from Mistakes in Real Estate Investments

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Craig @https://www.linkedin.com/in/craigdickens/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Craig is a serial and parallel entrepreneur. He has invested in dozens of companies, first as an operator and then as an investor. He has participated in virtually every business dynamic from start-up to IPO, merger to acquisition. Having previously partnered with other family offices, private equity, taken one company public, and sold another company to a public company, Craig has deep relationships and experience across the investing landscape as well as access to growth and acquisition capital around the globe. Merit Investment Bank guides successful business owners in the complex process of creating wealth and extracting value from their businesses through dream exits, strategic acquisitions, or raising growth capital. If your company is above $20M, we help you get to the next level or your next act! --- 🔷 Is your net worth tied up in your business and you want to unlock liquidity to pursue new challenges, diversify wealth, retire or enjoy more freedom? We have helped many business owners go from millionaires "on paper" to multi-millionaires "in the bank", enabling them to pursue their passions and live the life they want. 🔷 Has your business hit a plateau, struggling with profits, or impacted by the current situation or a market trend? We have pioneered a proven rapid value building methodology called Grow Fast & Exit Profitably! ® which has helped business owners achieve oversized exit values. For those owners not ready to sell their business, JD Merit provides access to growth capital to fuel your growth. 🔷 Are you wondering how to exit/sell well? When is the right time? How to unlock liquidity in a way that you will not regret down the road? How to find someone with the right relationships with buyers? We are experienced advisors and unintimidated negotiators that help you to extract the maximum value from the business that you have poured your life’s work into. Chapters [00:00] Intro [02:55] Acquisition vs. Startup: The Growth Dilemma [06:03] The Subscription Economy: Trends and Insights [11:52] Evaluating Business Models: Buy vs. Build [14:59] Organic vs. Inorganic Growth Strategies [21:00] Navigating Industry Risks and Opportunities [34:41] Detective Work in Business Transactions [39:51] Entering New Markets Without Experience [43:29] Creative Funding Strategies for Acquisitions [46:31] Common Mistakes in Business Acquisitions [47:40] Understanding Working Capital [51:13] A Roadmap for Deal Flow and Analysis [56:11] Preparing for Business Acquisition [01:00:56] Advice for Aspiring Entrepreneurs

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Artin and Michael discuss the implications of Amazon's decision to require corporate employees to return to the office full-time. They explore the potential consequences for remote work, the challenges of leadership in a hybrid environment, and the importance of adapting to new workplace dynamics. The discussion also touches on generational differences in leadership styles and the impact of proximity bias on career advancement. In this conversation, Michael and Artin explore the evolving dynamics of team collaboration in a post-pandemic world, discussing the challenges and benefits of remote work, the importance of in-person interactions, and the need for clear accountability in performance management. They also touch on mental health considerations in the workplace and speculate on the future of work at major companies like Amazon. Chapters [00:00] Intro [15:02] Leadership in a Remote World [29:53] Navigating Career Paths [27:00] Navigating Remote Work Challenges [30:22] The Importance of In-Person Collaboration [34:56] Redefining Office Mandates [39:26] Accountability and Performance Management

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Ryan @https://www.linkedin.com/in/rmuss/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ Ryan Musselman is the CEO of Coaches Who Close, an organization dedicated to empowering coaches to build high-ticket, profitable coaching businesses. Through strategic frameworks and actionable insights, Ryan equips coaches with the skills to craft compelling $10K+ offers, create transformative client experiences, and scale their impact. With a focus on building meaningful and sustainable enterprises, Ryan helps coaches not only enhance their financial success but also achieve greater personal fulfillment and freedom in their professional lives. In this conversation, Ryan Musselman, CEO of Coaches Who Close, shares his journey from corporate America to building a successful coaching business. He discusses the importance of content strategy, the balance between niche and broad marketing, and his unique approach to client acquisition through the Create-A-Client protocol. Ryan emphasizes the significance of crafting irresistible offers and making clients feel safe in their buying decisions, ultimately leading to sustainable business growth. In this conversation, Ryan shares his journey of overcoming imposter syndrome, scaling his coaching business with a single effective funnel, and the importance of live coaching and community. He emphasizes the need to simplify complex concepts for clients and reflects on the mistakes made during his entrepreneurial journey, advocating for focused learning and execution. Chapters [00:00] Intro [01:51]Transition from Corporate to Solopreneurship [06:45] Niche vs. Broad Content Strategy [08:50] The 99 and the 9: Coaching Models Explained [12:30] The Coaching Anthem: A New Approach to Sales [19:29] Create-A-Client Protocol: Building Relationships [24:11] Crafting Irresistible Offers for Clients [31:20] Overcoming Imposter Syndrome in Business [36:15] Scaling with One Effective Funnel [47:10] Learning from Mistakes and Embracing Simplicity

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Daniel @https://www.linkedin.com/in/thedanielbotero/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Daniel Botero shares his journey from corporate America to becoming a successful career coach. He discusses the evolving role of books in establishing authority, the importance of networking, and how he transitioned to helping career coaches grow their businesses. Daniel emphasizes the significance of finding a niche and adapting to market changes, particularly in the context of international students seeking employment. His insights provide valuable lessons for aspiring entrepreneurs and coaches. In this conversation, Daniel Botero shares his journey from corporate America to becoming a successful career coach. He discusses the fears and challenges he faced, the importance of grit and control in navigating career transitions, and the strategies that have led to his success. The conversation also delves into the significance of conviction in sales, the balance between corporate roles and personal branding, and the tools and platforms that can help aspiring entrepreneurs build their businesses. Daniel emphasizes the value of community and learning from others, as well as the importance of providing structured support to clients in their coaching journeys. Chapters [00:00] Intro [02:52] The Journey to Becoming a Career Coach [09:01] The Importance of Networking and Relationships [15:11] Navigating Challenges in the Coaching Business [17:56] Finding Success in a Niche Market [24:31] The Importance of Grit in Career Coaching [39:17] Building a Six-Figure Coaching Business [42:22] Leveraging LinkedIn for Business Growth [45:55] Recommended Reads for Aspiring Entrepreneurs

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Dr. Kyle @https://www.linkedin.com/in/kylecromerelliott/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Dr. Kyle Elliott shares his remarkable journey from a college side hustle on Fiverr to building a successful six-figure coaching business. He discusses the importance of continuous learning, the value of relationships in client acquisition, and the tailored coaching process he employs to help tech executives. Dr. Elliott emphasizes the significance of delivering exceptional client experiences, overcoming imposter syndrome, and the proactive approach to networking. He also reflects on the lessons learned throughout his entrepreneurial journey, including the importance of seeking mentorship and the value of gradual growth in business. Chapters [00:00] Intro [05:59] Client Acquisition [08:58] The Coaching Process [14:49] Navigating Confidence and Imposter Syndrome [18:03] The Importance of Networking and Proactive Outreach [21:01] Leveraging LinkedIn [23:57] Scaling the Business [27:13] Strengths in Entrepreneurship: Asking for Help [33:01] Lessons Learned: Mistakes and Growth

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Michael and Artin debate the feasibility of Donald Trump's proposal to create a government efficiency commission led by Elon Musk. They explore the complexities of government operations, the challenges of implementing efficiency, and the role of leadership in driving change. The discussion also touches on historical attempts at government reform, the importance of cultural change, and the metrics used to measure efficiency. They conclude by discussing the significance of accountability, the role of coaches in business, and strategies for overcoming perfectionism in entrepreneurship.   Chapters [00:00] Intro [03:09] The Challenge [05:54] The Role of Leadership [12:07] Cultural Change and Its Impact [20:51] The Importance of Accountability [26:57] Starting a Business with Efficiency in Mind [33:06] The Importance of Market Validation [35:55] Building a Brain Trust for Success

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Julius @https://www.linkedin.com/in/julius-bieliauskas/ Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/ In this conversation, Julius shares his journey from uncertainty to building a successful lifestyle business leveraging LinkedIn and email marketing. At just 22 years old, he discusses his strategies for personal branding, audience engagement, and creating sustainable work-life balance while aiming for a million-dollar revenue in 2025. He emphasizes the importance of investing in personal growth, understanding client needs, and optimizing business processes to achieve success. Chapters [00:00] Introduction [03:00] Building a Lifestyle Business [06:03] Investing in Personal Growth [09:03] Core Focus: Personal Branding and Sales Funnels [11:58] Finding the Right Audience on LinkedIn [17:57] Overcoming Age Bias in Business [23:55] Optimizing Team Structure and Efficiency [26:56] Content Creation Strategy [29:51] Attracting Ideal Clients [32:58] Leveraging Tools and Automation [38:54] Final Thoughts

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Henry @ https://www.linkedin.com/in/hwoodman/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Henry Woodman, the founder of Ice Portal, shares his journey of turning a simple idea into an eight-figure payday. He discusses the experience of having a lucrative exit and the freedom it brings. Woodman explains that Ice Portal is a software technology company that collects, manages, sizes, tags, categorizes, and distributes hotel photos to travel websites worldwide. He talks about the challenges he faced, including near bankruptcy and lawsuits, and how he overcame them. Woodman emphasizes the importance of listening to customers and adapting to their needs. Henry Woodman shares his experience with the exit strategy and acquisition process of his company, Ice Portal. He discusses how he was approached by strategic buyers and negotiated a deal that met his financial goals. Woodman emphasizes the importance of being prepared and disciplined in business, as well as being aware of opportunities and solving problems. He also reflects on the mindset shift he experienced as he matured as an entrepreneur, realizing that material possessions and impressing others were not as important as financial security and personal happiness. Woodman concludes by discussing his current passion project, a TV series based on a book he acquired many years ago. Chapters [00:00] Intro [01:03] The Freedom of Financial Success [03:04] Ice Portal: A Software Technology Company [06:26] The Journey of Building and Selling Ice Portal [16:41] Overcoming Challenges and Learning from Failures [22:42] Navigating the Exit Strategy and Acquisition Process [25:58] The Importance of Preparedness and Discipline in Business [29:08] Finding Opportunities and Solving Problems [45:37] From Book Acquisition to Passion Project

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Alan @ https://www.linkedin.com/in/alanlazarosllc/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Alan Lazaros shares his personal journey from a challenging childhood to becoming a successful entrepreneur and coach. He emphasizes the importance of self-belief and self-worth in achieving success and fulfillment. Alan discusses the formula for building self-belief and the barriers that often hold people back, such as fear of failure and low self-worth. He also highlights the significance of having a clear vision and setting goals to overcome challenges and achieve one's dreams. In this conversation, Alan Lazaros discusses the importance of self-belief and self-awareness in achieving success. He explains that many people struggle with self-belief and feel unlovable, which can hinder their progress. Alan emphasizes the need to align goals with one's true self and to set realistic and achievable milestones. He also discusses the role of therapy and coaching in helping individuals gain self-awareness and make better decisions. Alan shares his framework of dreamlining, which involves breaking down dreams into annual goals, quarterly milestones, and daily habits. He encourages people to embrace the challenges of their journey and find fulfillment in the process. Chapters [00:00] Introduction [14:10] The Power of Self-Belief [22:20] Overcoming Barriers [27:12] Building Self-Worth [32:56] Embracing the 'Mamba Mentality' [53:33] Building People Up [56:19] Finding Fulfillment in the Journey

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Karla @ https://www.linkedin.com/in/vitaminak/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Karla Fernandes is an expert at building apps using no-code tools. She shares her journey of becoming an expert in no-code app building and how she helps clients build their own apps. Karla emphasizes the importance of understanding the problem and validating the idea before building an app. She discusses various no-code tools available and advises focusing on the specific needs of the app when choosing a tool. Karla also talks about her favorite apps that she has built and the marketing strategies she uses. In this conversation, Karla Fernandes discusses the power of no-code tools in building apps and products. She emphasizes the importance of validating ideas, finding a niche, and conducting research before diving into development. Karla also shares insights on UI/UX design, the role of AI in the no-code space, and the benefits of failing fast. She encourages entrepreneurs to leverage no-code tools to iterate quickly and bring their ideas to market faster. Chapters [00:00] Introduction [05:26] Validating Your Idea [15:44] Marketing Strategies for No-Code Apps [20:30] Building a Minimal Viable Product (MVP) [30:00] Embracing Failure as a Learning Opportunity [39:54] The Role of AI in Design and Development [44:55] Conclusion

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Connect with Jonathan @ https://www.linkedin.com/in/jonathanjmast/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Jonathan Mast, a marketing expert, discusses the importance of AI in scaling businesses and shares his experience in leveraging AI for marketing. He emphasizes the need to embrace AI as it amplifies existing skills and experience. Mast provides insights into his process of using AI tools, such as ChatGPT, Claude, Gemini, and Perplexity, to streamline tasks like creating SOPs and writing blog posts. He also highlights the significance of infusing personal style and authenticity into AI-generated content. Mast believes that while AI has the potential to enhance customer service and sales, human involvement is still necessary for reliability and understanding customer needs. The conversation explores the impact of AI on customer service and jobs. It emphasizes the importance of transparency when using AI in customer interactions. The discussion also touches on the potential of AI in improving work environments and enhancing productivity. The conversation acknowledges that AI will impact jobs but highlights the need for adaptability and learning to effectively utilize AI as a tool. The conversation concludes with a discussion on the future of AI in marketing and the role of agencies in leveraging AI.   Chapters [00:00] Intro [03:29] Leveraging AI [19:26] What will A.I do [33:30] Impact on Jobs [46:20] Critical Thinking Skills in the Age of AI

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Alana @ https://www.linkedin.com/in/alanasparrow/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Alana Sparrow, a branding expert, shares insights on personal branding and its impact on career and business. She emphasizes the importance of understanding the 'why' behind building a personal brand and aligning it with one's goals and values. Sparrow advises against superficial approaches to personal branding, such as focusing solely on colors and fonts or posting without a clear audience or end goal in mind. She highlights the need for strategy and authenticity in personal branding, cautioning against being overly polarizing without a genuine reason. Sparrow also discusses the different approaches to content on platforms like LinkedIn and Instagram and the importance of understanding the audience and goals when choosing a platform. Metrics for measuring personal brand success vary depending on individual goals, such as financial targets, growth in audience size, or establishing authority in a specific industry. The conversation revolves around the importance of personal branding and its impact on growing a business, advancing a career, and giving voice to a cause. It is emphasized that personal branding can be beneficial for solopreneurs, founders, CEOs, and individuals in various industries. The discussion also touches on when someone should start considering personal branding, with the suggestion that even college students can leverage it if they have something to say and clear goals. However, it is acknowledged that not everyone needs a personal brand, and it depends on their goals and what they want to achieve in life. Chapters [ 00:00] Introduction [03:46] The Transformational Power of Personal Branding [19:18] Mistakes in Personal Branding [28:45] Measuring Personal Brand Success [36:19] The Benefits of Personal Branding for Employees [46:30] Working with a Personal Branding Strategist

Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Kamille on IG @ https://www.instagram.com/stay_booked.co/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Guests discuss their successful launch of Stay Booked, an online course for vacation rental property owners. They share their backgrounds and the challenges they faced with Airbnb and Verbo. They explain how they turned to social media, specifically Instagram, to market their properties and gain direct bookings. This led to the creation of Stay Booked, where they teach others how to successfully market their vacation rentals. They discuss their pricing strategy, marketing and branding efforts, and the tools they use to manage their business. The conversation covers various topics related to the short-term rental industry, including the importance of personal branding, the future of the industry, and the rise of direct bookings. The hosts emphasize the need for trust and personal connection in building a successful business. They also discuss the potential for branching out into additional courses and services, as well as the impact of Airbnb on the industry. The conversation concludes with insights on the evolving expectations of guests and the importance of creating unique and memorable experiences. Chapters [00:00] Introduction [00:38] Challenges of Launching an Online Course [06:22] Stop Overthinking [10:43] Pricing Strategy [14:11] Marketing and Branding Approach [21:05] Tools [48:44] Exploring Opportunities

Help us get to 10,000 subscribes. Subscribe to  @ThisIstheWaywithArtinMichael  Follow Michael Tucker @ https://www.linkedin.com/in/theofficialmichaeltucker/ https://www.thefunnelpros.com/ Follow Artin @ https://www.linkedin.com/in/artinnazarian/ Follow Michael @ https://www.linkedin.com/in/mrmichaelmerrill/ Most entrepreneurs are missing key steps in their sales funnel that cost them money. Want to fix that? Here's how to master your funnel in 5 steps. In this conversation, Michael Tucker shares his expertise on sales funnels and virtual events. He discusses his background in sales and marketing and how he got into the digital marketing industry. He explains the concept of virtual event funnels and how they can be a powerful tool for building trust and credibility with potential customers. Michael also emphasizes the importance of finding the right balance between providing value and overwhelming customers with information. He shares his top five insider tips for creating high-converting sales funnels and discusses the success he has seen with virtual events, including generating millions of dollars in revenue. In this conversation, Michael Tucker shares insights on how to create successful virtual events. He emphasizes the importance of understanding your customer avatar and collecting data from existing customers. Tucker also discusses the difference between a product and an offering, highlighting the need to create an irresistible offer that provides transformation and results. He suggests various strategies for filling up virtual events, including leveraging partnerships and utilizing social media. Tucker concludes by emphasizing the importance of delivering an event that gives attendees a transformation and encourages them to take action. Chapters [00:00] Introduction [06:26] Finding the Balance [10:46] The Power of Market Research [23:43] Creating an Irresistible Offer [31:20] Filling Up Events [35:42] Delivering an Event that Drives Action