PODCAST · business
Veteran Business Community Podcast
by Peter Liston, Co-Founder - VBC
There are many lessons business can learn from the military and your host Pete Liston is going to share exactly what he learnt in the Australian Army that has allowed him to create and build multiple 7 figure businesses. Pete will be joined by guests who have also transitioned from military to entrepreneurship and are keen to share their stories.
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S03E31 | Glenn Keys - Aspen Medical - Arte et Marte! From test pilot on rotary wing and F18, through to starting the global leader in deployable health care - Aspen Medical. An amazing Australian #stillserving through his business, leadership and Project
Latest episode out!S03E31 | Glenn Keys - Aspen Medical - Arte et Marte! From test pilot on rotary wing and F18, through to starting the global leader in deployable health care - Aspen Medical. An amazing Australian #stillserving through his business, leadership and Project Independence.From flying rotary wing aircraft and F18s in the Australian Defence Force to founding one of the world’s leading deployable healthcare companies, Glenn Keys AO has built a life around service, leadership, and impact.As Founder of Aspen Medical, Glenn has grown the organisation from a startup in 2003 into a globally respected healthcare provider operating across 21 countries, delivering innovative medical solutions in some of the world’s most remote and challenging environments.But this conversation goes far beyond business success.Glenn shares insights from his military career, the lessons learned leading high-performing teams under pressure, and why social purpose has always been central to Aspen Medical’s mission. We also dive into Project Independence, the charity Glenn founded to help people with intellectual disabilities achieve home ownership, along with his continued support of veterans through Invictus Australia and the Invictus Games Foundation.This is an episode about leadership, purpose, service beyond the uniform, and building organisations that genuinely make a difference.🎧 Listen to the full episode:👉 veteranbc.com/veteran-media 🌐 Learn more:👉 https://www.aspenmedical.com/🌐 Join the VBC Community:👉 veteranbc.com/join-our-community #VBC #VBCPodcast #VeteranBusinessCommunity #AspenMedical #Leadership #ArteEtMarte #StillServing #VeteranLeadership #Healthcare #Entrepreneurship #Invictus #ProjectIndependence
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S03E30 | Phil Dembon - British Navy veteran now passionate North Queenslander. From Manchester to Mareeba and the Cairns VBC regional chapter starting up.
New Episode Drop!Phil Dembon - British Navy veteran now passionate North Queenslander. From Manchester to Mareeba and the Cairns VBC regional chapter starting upFrom the Royal Navy to regional North Queensland, Phil Dembon’s journey spans countries, careers, and a lifelong return to service through community.Born in England, Phil joined the Royal Navy in 1972 and served until 1985. After relocating to Australia in 1986, he built a diverse career across the NSW Prison Service, private security, and eventually ran his own security business in Darwin. Along the way, his work expanded into counselling, massage training, and financial education, helping people navigate debt and rebuild stability.Today, Phil focuses on helping everyday Australians understand digital assets in a clear, practical, and scam-aware way. In a space often driven by hype and confusion, his approach is grounded in education first — slowing things down, highlighting risks, and helping people make informed decisions before they invest.In this episode, Phil also shares his personal journey of rediscovering connection to the veteran community through VBC, and his role in helping grow the Cairns regional chapter in Far North Queensland.This is a conversation about reinvention, lived experience, and why education and community matter more than ever.🎧 Listen to the full episode: 👉 veteranbc.com/veteran-media 🌐 Join the VBC Community: 👉 veteranbc.com/join-our-community#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranOwnedBusiness #VeteranTransition #Community #DigitalAssets #FinancialEducation #MilitaryToCivilian #NorthQueensland
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S03E29 | Andrew Macdonald - From Army Officer to building global brands. Scaling Ringers Western, expanding into the US, and what it really takes to grow
Latest episode out!S03E29 | Andrew Macdonald - From Army Officer to building global brands. Scaling Ringers Western, expanding into the US, and what it really takes to growWhat does it actually take to turn an idea into a globally recognised brand?In this episode, we sit down with Andrew Macdonald — entrepreneur, operator, and former Army Officer — whose career spans military leadership and high-level commercial execution across apparel, footwear, and wellness.As Founder and former CEO of Ringers Western, Andrew took a startup concept and scaled it into a leading apparel brand, growing to 130+ staff, 350+ wholesale accounts globally, and a valuation exceeding $60M.He now leads Genuins USA, driving North American expansion for a $400M+ global footwear business, and is also Co-Founder & CEO of ALIVIA Wellness, a performance-focused health brand built for scale in the digital space.This conversation cuts into the reality of building and scaling businesses — from brand positioning and distribution to leadership, discipline, and commercial decision-making under pressure.🎧 Listen to the full episode: 👉 veteranbc.com/veteran-media🌐 Join the VBC Community: 👉 veteranbc.com/join-our-community#VBC #VBCPodcast #VeteranBusinessCommunity #Leadership #Entrepreneurship #BrandBuilding #Scaling #BusinessGrowth
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ABOUT THIS SHOW
There are many lessons business can learn from the military and your host Pete Liston is going to share exactly what he learnt in the Australian Army that has allowed him to create and build multiple 7 figure businesses. Pete will be joined by guests who have also transitioned from military to entrepreneurship and are keen to share their stories.
HOSTED BY
Peter Liston, Co-Founder - VBC
CATEGORIES
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