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How can your clients Guide you in your voice over business? You'll want to take notes on this episode! John Melley sits down with Rick Lance - The Voice of Americana to discuss how he took what his clients told him and how he parlayed it into a successful Voice Over Career.

John speaks with Mara Glazer about her new book The Membership Millionaire and how to incorporate a membership program in your voice over business. They also discuss how "Doing Good" for others means doing good for your customers and your business!

Lau Lapides and John Melley discuss "getting in the Voice Over Zone" and the New England Voice Over Summit. You can Support the Voice Over Marketing Podcast by donating and supporting Throw My Dog A Bone!

Will Artificial Intelligence AI kill the Voice Over Industry, or is it part of the constantly changing way of doing business, like a VO Style that' becomes all the rage, or the required Home Studio? VOXtra.com's John Florian and John Melley discuss the impact AI is having and how to prepare and protect your business in this Artificial World.

It's been 3 years since the last episode of the Voice Over Marketing Podcast. In this episode I explain my time away from the mic and how I weathered the Pandemic. How the show was never far from my mind, but didn't feel like doing it. How I overcame my reluctance to publish (would anyone care?) and some lessons on Stoicism from Marcus Aurelius are mixed in for fun. Give a listen.

Seller's Remorse? Ever quote a price on a VO Gig only to regret it later? Did that mindset cause you to think something like: "Heck, I'm only getting $XXX for it and have spent too much time on it already?" Ring a bell? In Episode 72 I discuss why solid fees are important for our attitudes and our mindset s we approach and work on the projects we get hired for.

Don't be a commodity. How do you differentiate yourself from everyone else if you offer your services in the same "Place" where everyone else offers those same services? In Episode 71 I use a fun example of Coffee Cahe and QVC discuss the importance of "Place" and how selecting where you do business has dramatic effects on price and your clients' resistance to price. Be where No One Else Is

In this Episode I take on the Voice Over Demo Mills and the Voice Over Commodity Marketplaces. I use a recent coaching call with a listener as my outline for this episode.

I interviewed my friend and business coach Rob Berkley shortly before he was diagnosed with cancer about how to get out of a funk, rut, groove, inertia, etc. Something that I have been in for various reasons Unfortunately, Rob passed away in December of 2018. I wanted our interview to be the next episode of the podcast. It has taken a while to get here. Rob's last words to me on our final coaching call were: "John, you're a 'Finisher.' Finish what you start." Well, I've started a lot of things, this podcast being one of them. I guess I'm not finished with it yet. There are a lot of "Writer Downers" in this episode. Take notes and enjoy. Rob, thank you for all you shared with me and for listening. Rest in Peace.

What's the Second Piece of Advice I Give to #VO Talent? After showing up and positioning yourself for opportunity, the second piece of advice I give to #Voice Over Talent (Veteran and just starting out) is ... read. Read everything you can get your hands on. Literally. Ingredients Even stuff you know nothing about (Especially stuff you know nothing about.) Shampoo Bottles Boxes Food packages Contracts Labels Home Cleaning Products Magazines Books Web Content Reading materials from all sources exposes you to new content. You never know what topic you may be asked to do a voice session for. The more you learn about, the more you can bring to the table as a voice talent. Plus you'll learn something new... which is cool

John, Can I Establish a Niche? Yes.... and Charge Lower Prices? ... Yes,... but why would you want to? In this episode I demonstrate establishing market niches and tackle a couple of common questions and celebrate some listener successes. During the episode I discuss: How to Establish a Niche Voice Over Business How To Set and Tactically Positioning your Rates Why Tactically setting your rates matters Using Coaches to buy speed (Time - not drugs) Listener Marketing Strategies and SUCCESSES! Much More! Sponsor Link: Here's the Link for your FIRST MONTH FREE LINK VO Athlete®

Why I Started The Voice Over Athlete® Wellness Club Here's the Special Link! FIRST MONTH FREE LINK VO Athlete® Joell did a great job exploring the Voice Over Athlete® Concept with me. During the episode we discuss: What is a Voice Over Athlete®? How did the Voice Over Athlete® start? Why is this important for Voice Over Talent? What is the Voice Over Athlete Wellness Club? Why a CLUB and not just a course? Who should join the VO Athlete Wellness Club? Who is this NOT for? And Much MORE! Here's the Link AGAIN! FIRST MONTH FREE LINK VO Athlete®

James & John Discuss: How Voice Over Has Changed ZOOM Technology & Voice Over The Dangers of "Demo Mills" Why In-Person Workshops are Better than On Line Workshops James' Books and P.I.E. Workshops and MUCH MORE Links & Resources Mentioned in my Interview with James Alburger www.conductorsclub.com - on-going weekly mastermind sessions covering all aspects of VO performance and business.   www.voiceacting.com - Training in the craft and business of voiceover. This site includes the book The Art of Voice Acting, P.I.E. workshops and tons of information about VO.   www.JamesAlburger.com - James' personal VO site with demos.   www.Alburger.com - James' sound for film and video website with clips from films he has worked on.   Episode Sponsor: The Voice Over Athlete® Wellness Club is Now Open! Get 50% OFF Your First Month by Clicking Here! Watch a FREE Preview! Hurry! There are ONLY 100 available and this Offer Expires Friday, June 1st 2018, at 11:55 pm The Voice Over Athlete® Wellness Club!

Are There Specific Marketing Tips for People NEW to Voice Over? Richard Baringer asks: How about marketing ideas specifically geared toward those of us just starting in the biz? I bust out my - create your own products & services idea... again and a few others! Take notes! Plus a Bee Update and More!

Length Matters... but for a different Reason: Listener Ray Girard Asked: Do audition reels over the suggested length really tic agents/clients off? What is the problem with them just cutting it off when they've had enough? And... Are Voice Over talent regarded as irritations or do they welcome our reaching out? I answer his questions, but I think you may find some of the answers surprising - or at least interesting.... I hope. Listener Kirby Marquez Asked:  Transitioning from pay 2 plays and being a part time voice acting to becoming full time, how to find clients, where to look/network, etc? How is it Possible I can weave coffee cake and dentists into this answer? Be sure to take notes. Plus a Bee Update and More!

Today We Tackle the Question: What's the Difference Between Branding, Marketing and Networking? [caption id="attachment_1020" align="alignright" width="129"] Karen Tiber-Leland[/caption] Karen Leland is the president of Sterling Marketing Group specializing in branding and marketing strategy and implementation. Her clients include: Apple, American Express, Twitter, LinkedIn, Marriott Hotels, and others. She is the bestselling author of eight business books and writes a marketing column for Entrepreneur.com. Karen is a regular guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. In This Episode We Discuss: The Difference Between Branding, Marketing and Networking The Seven Lenses used to Develop Your Brand How Branding & Marketing have changed in today's New media And Much More! How to Contact Karen and "Rent Her Brain" and a Link to her Inc.com Column www.KarenLeland.com https://www.inc.com/author/karen-tiber-leland A Link to Karen's Book: [caption id="attachment_1019" align="alignnone" width="220"] Brand Mapping Strategy[/caption] Episode Sponsor: I've arranged an affiliate code with The Publishers of Rob's Book "Voice Over Legal" so you can save $5 (up to 20%!) off the list price of the book and support the podcast. Simply Click this Link: www.VoiceOverLegal.com and enter the promo code "VMP" at checkout to save 20% ($5) off the cost of the book and support the podcast! Resource! Use Your Personal Story to Market Your Business In Episode 19 - Do You Have Time for A Story? I spoke about how you can download a free copy of my Marketing Piece that I use with new clients. Now You Can Also Get an Enhanced Version Including... An Exclusive 20 Minute Audio Presentation on Personal Story Marketing to my Voice Over Marketing Mastermind Group - A $179 Value! A Step-by-Step Color Coded Copy of my Personal Story Marketing Piece with each section color coded to highlight the strategy behind the story elements - A $24.95 Value! A Color KEY Guide explaining what each color in the story element means and why it is included in the story - A $75 Value! Total Value of $278.95 All for Only $17.95! OR... Click here To obtain a FREE copy of my Marketing Piece that uses my Voice Over Journey Story The DeFlame Diet. So I have a great book I want to recommend to you. It's called "The Deflame Diet: DeFlame your diet, body, and mind" by Dr. David Seaman. This book is great. I've been eating this way for awhile now. If you're a Voice Talent who has to clear their throat a lot throughout the day, maybe have some post-nasal drip, or are feeling sluggish and run down - you want to check this book out. The link above is an affiliate link through Amazon.com. It was given to me by my trainer Mandla Nkosi. The book explains through scientific research that most chronic diseases like heart disease, high blood pressure, bad cholesterol, diabetes, Alzheimer's and a host of others are all caused by eating an "Inflammatory diet." An inflammatory diet is one that promotes chronic inflammation throughout the body that over time leads to these diseases. Sources of inflammation are refined sugars and grains - pretty much a good portion of the "Western" diet. The book explains how inflammation gets started and how it affects every cell in our body. It also explains how to "DeFlame" and live a healthier lifestyle. It's not as crazy and hard to do as you may think. You just need to look out for a few key ingredients and eat whole, unprocessed foods. Have you modified your eating plan to help your voice? Please share your thoughts with us below! John New Opportunity to Contribute and Support the Podcast If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it's the kind of gesture that humbles me with warm appreciation. Thanks for Checking The Show Out! If you liked this podcast please subscribe to it by clicking one of the Subscribe options found in the upper right side of this page, so you'll get notices of new episodes. Please share it with your friends and colleagues in the voice over world. Also, it would be a huge help if you'd like this podcast and rate it on iTunes to help keep it near the top of the list. Also, feel free to share your comments and questions about this episode and future topics you'd like discussed. If you'd like more information on coaching opportunities where we focus on growing your business, feel free to drop me a line at my cyber assistant's email address at [email protected]. Thanks for listening. Now go out there and share your voice with the world! All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 - 2018 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners. Disclosures: There are links to different items and sponsors on this and other pages on this site. If you click on them and make a purchase I may earn a commission from them.

In this episode John finally tackles the Pay to Play Question. What does he think about them? Does He Prefer One more than others? Waste of Time? John is Fielding questions from the Voice Over Marketing Podcast Group on Facebook. If you have a question - join in Click here to ask and John will use it in a future episode!

If you've listened to the past few episodes of the podcast you've learned I've been going through a bit of a creative funk over the last year. One listener of the Voice Over Marketing Podcast heard my episodes and reached out to me to share her experiences. She also took the advice of the podcast and hired herself and created a book and audiobook about some of her life experiences.   Joell Ann Jacob takes a courageous step in sharing her life journey and how she made positive changes to fighting anxiety without using "Big Pharma" in her book "Happy: How to Manage Depression and Anxiety without Big Pharma."   Then she took another courageous step and came on the show to talk about it.   Listen and "Take a page from her book" and start using your life experience to create your own products.