Episode_71: Why "Pay to Play" is not a Viable "Place" for Your #VO Business

Don't be a commodity. How do you differentiate yourself from everyone else if you offer your services in the same "Place" where everyone else offers those same services? In Episode 71 I use a fun example of Coffee Cahe and QVC discuss the importance of "Place" and how selecting where you do business has dramatic effects on price and your clients' resistance to price. Be where No One Else Is