xMBA Podcast Series (Feed Disabled)

This is a short briefing for the participants of the xMBA course to get into the topic of design thinking so that you understand the structure and the meaning and importance of this design thinking.

Why do some startups succeed while others build products nobody needs? This episode breaks down proven methods for conducting qualitative customer interviews. James and Sandra dig into industry best practices and recent AI innovations to help you unlock real customer insights and transform them into decisions that drive business success in Switzerland's tech industry.