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002. 奥乐齐不装腔：一家欧洲超市，如何打动越来越精明的中国消费者？ episode artwork

EPISODE · May 17, 2025 · 1H 16M

002. 奥乐齐不装腔：一家欧洲超市，如何打动越来越精明的中国消费者？

from 余光Post

大家在都在说奥乐齐，你不会不知道吧？你不会还仅仅知道山姆和盒马吧？在法国，它是被城市忽略的默默节点；在中国，它左手展示低价、右手推出品质，披上“实验室直出”的极简风格包装，试图走进80%智性+20%感性的中产生活。奥乐齐不是山姆，不是盒马；它携带着德式“高效精简”的基因，带给消费者“撇去西式浮沫”、“日常土洋结合”的消费体验。奥乐齐的品牌风格是什么？进入中国的商业策略是什么？欧洲大本营的奥乐齐又是什么样子？我们对超市可以有什么期待....今天让我们好好聊聊奥乐齐。对话中我们聊到了这些话题：01:23 第一印象：上海奥乐齐vs巴黎奥乐齐09:00 奥乐齐ALDI的名字来由, 以及超市中的细分赛道——低价折扣店15:15 奥乐齐分南北？奥乐齐家族生意的“发家史”与“分家史”21:30 奥乐齐在中国的空前口碑——中国市场谁在为奥乐齐叫好？25:20 奥乐齐的盈利模型——靠什么低...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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002. 奥乐齐不装腔：一家欧洲超市，如何打动越来越精明的中国消费者？

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