#002 Cabeça de SaaS em empresa de saneamento | Eder Campos (Iguá Saneamento)

from Think Tech · host Positivo S+

A Iguá Saneamento decidiu criar uma jornada digital num mercado tradicionalmente analógico. Usando tecnologia de SaaS (software as a service), a empresa implantou NPS e o usa como norte para tomada de decisão. Isso tem melhorado a experiência do cliente e rendido prêmios à empresa. É o resultado de colocar a tecnologia a serviço da experiência do usuário. O que é NPS: https://www.qualtrics.com/experience-management/customer/net-promoter-score/. Com: Eder Campos (https://www.linkedin.com/in/edercampos), Diretor de CX da Iguá Saneamento (https://igua.com.br/). Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/).

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