#002 | Propósito, Neurociência e Consumo em tempos de crise

Comunicação de verdade transforma e impacta a forma como o propósito das marcas ganham autenticidade e relevância em tempos de crise. Para debater o assunto, três especialistas: a diretora global de Marketing da Alpargatas, Fefa Romano; o CEO da Forebrain, Billy Nascimento; e a sócia-diretora da In Press Oficina, Patrícia Marins são os convidados para explicar como a neurociência pode apoiar na construção de posicionamentos que a sociedade têm expectativa de ouvir.

Episode metadata supplied by the publisher feed · Published Sep 23, 2020

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#002 | Propósito, Neurociência e Consumo em tempos de crise

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