#002 Six Tactics for Building Brands That Matter

So much of success in business is being able to pull customers toward your product and service. Quite fittingly, there's a six-step process called P.U.L.L. M.E. that's essential for figuring out what exactly you need to do to accomplish that. To truly connect with customers and succeed, you need to actively engage with them at every step of the transaction process. In this mini-episode (minisode, if you will), Brandon explains how you can bring your customers value on a daily basis and breaks down the PULL ME method. The Finer Details of This Episode: Personalize: making each customer interaction bespoke and memorable rather than standardized and uniform. Unique: how does your company, firm or product stand out from the crowd? what story can you tell about what you're putting out in the world? Lead: ensure that your intended audience can actually find you; know where to find them and how to entice them. Like: what are you doing to show your customers that you care about and empathize with them? Meaningful: forging trust and loyalty with customers through shared interests. Exceed: set a standard for what customers can expect from you, and then go above and beyond in delivering it. Quotes: "If you talk about branding, it's more of a pull than a push." "Follow up in a way that personalizes the experience and let that customer know that they are important." "Meaning is going to come from you guys finding common ground or common shared values." Links: Visit Brandon's website at www.brandonbrands.com Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow And don't forget to leave a rating and review on iTunes! Thanks!