The Brands On Brands Podcast
by Brandon Birkmeyer Personal Branding and Leadership
The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts.Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at:https://www.brandsonbrands.comYour host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators.Learn more about Brandon and his bestselling book, Front & Center Leadership at:https://www.brandonbirkmeyer.com
Episodes
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How to Become Known for Something (Instead of Posting Random Content) | Ep. 353
Most experts, consultants, speakers, and creators are posting content... but very few become known for something. The people landing speaking engagements, attracting clients, getting featured in the media, and building authority aren't just creating content. They're building intellectual property...
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Why Your Content Isn't Converting | Ep. 352
Most people think they have a content problem. They think they need to post more, stay more consistent, or figure out the algorithm. But that's usually not why their content isn't working. In this episode, we break down the real issue: authority. Because when people see your content, they're...
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What's Really Changing in Personal Branding (AI, Proof & Standing Out Today) | Ep. 351
This episode is a little different than usual. Instead of hosting, I'm sharing a conversation where I was a guest on The Personal Brand Blueprint podcast with Dave Polykoff. We go beyond the typical "tips and tactics" and get into what's actually changing in personal branding right now—from AI…
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Leading in the Age of AI: Why Great Leaders Don't Run Out of Ideas | Ep. 350
Today's episode is a little different. Instead of a traditional interview or solo breakdown, I'm sharing the audio from a recent keynote I delivered called "Leading in the Age of AI: How Leaders Stand Out Today." AI is changing how work gets done—but more importantly, it's changing how leaders…
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Why Rambling Kills Your Personal Brand (and How to Stop) | Ep. 349
Ever feel like someone is talking… and just won't stop? Or worse—have you ever caught yourself doing it? In this episode, I break down why rambling can quietly damage your personal brand—and what to do instead if you want to come across as clear, confident, and engaging. Based on real-world...
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How to Stand Out at Conferences (3 Proven Networking Strategies) | Ep. 348
How to Maximize Conferences: Pre-Event Prep, In-Event Strategy, and Post-Event Follow-Up We all know that conferences can feel awkward without a plan. Today we discuss the three-part framework to get more out of any event: pre-event, during the event, and after the event. 00:31 Why Events Feel...
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The 5 Fastest Ways to Build Credibility in Your Industry | Ep. 347
Five Fast Ways to Build Credibility in Your Industry. Today we talk about five fast, accessible ways to build credibility and reputation in any industry without becoming a full-time creator. First, write original LinkedIn articles regularly (e.g., weekly) to develop a clear perspective and...
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How to Make Money as a Personal Brand (6 Proven Revenue Streams) | Ep. 346
Six Ways to Get Paid for Your Knowledge. This is how personal brands make money and grow. Today we talk about the best way coaches and creators can make money by sharing their expertise. We dive into six common revenue models including: Services (coaching, consulting, freelancing, agencies…
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How Authors REALLY Become Bestsellers (PR Secrets Revealed) with Lauren Cabello | Ep. 345
Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone. We dive deep into coordinating a book launch strategy,...
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What Should You Name Your Channel? Personal Branding Mistakes to Avoid | Ep. 344
How to Name Your Online Channels: Handles, Domains, and Brand Consistency. The episode explains how to choose and manage brand names across online platforms like LinkedIn, social profiles, YouTube, podcasts, newsletters, and websites. 00:00 Naming Your Online Brand 01:09 Claim Handles and Domains...
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How Shawn Nelson Built Lovesac Into a Public Company (Founder Branding Lessons) | Ep. 343
Shawn David Nelson didn't just build a furniture company — he built a brand. In this episode, I sit down with the Founder & CEO of Lovesac to talk about what it really takes to build a business from a college side hustle into a publicly traded company. We cover: • How Shawn turned a giant beanbag...
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How People Judge You in the First 30 Seconds (And What to Do About It) | Ep. 342
In today's episode, we explore how first impressions are formed within the first 30 seconds of meeting someone. Through a real-life example from a content creator's meetup, we discuss the subtle behaviors that influence how we perceive others. Key takeaways include understanding that people…
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How Jean-Michel Basquiat Became a $100M Icon (The Real Story) | Ep. 341
Understanding the Iconic Personal Brand of Jean-Michel Basquiat with Doug Woodham. In this episode, Brandon sits down with Doug Woodham, author of 'Jean-Michel Basquiat: The Making of an Icon,' to delve into the fascinating life and lasting cultural impact of Jean-Michel Basquiat. From his early...
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The 10-Day Visibility Sprint (Build a Personal Brand Fast) | Ep. 340
10-Day Visibility Sprint: Fast-Track Your Personal Brand. In this episode, learn how to build your personal brand in just 10 days with a step-by-step visibility sprint. Instead of overthinking and perfecting, the focus is on taking bold, actionable steps to gain immediate momentum and visibility....
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Unlocking Virality: The Secrets to Going Viral with Austin Armstrong | Ep. 339
Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive...
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How to Create a Coaching Framework (Rebroadcast) | Ep. 338
Building a Coaching Framework to Transform Your Personal Brand. In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components:...
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If I Had to Rebuild My Brand from Zero, I'd Do This | Ep. 337
If I had to rebuild my personal brand from zero today, this is exactly what I'd do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it.…
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How to Own Your Story Online with Kristi Piehl | Ep. 336
Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl. In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need...
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The 3 Minute Daily Habit That Will Change Your Personal Brand Forever | Ep. 335
Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to...
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Think Blink: Build Instant Emotional Connections for Your Brand with Jean-Pierre Lacroix | Ep. 334
The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second...
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How AI is Changing Personal Branding Forever (And What to Do Now) | Ep. 333
AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your...
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How to Create Luxury Moments People Never Forget with Neen James | Ep. 332
Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity...
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Everyone's Doing Personal Branding Wrong (Here's the Real Game) | Ep. 331
Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that...
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The Science of Brand Associations with Ulli Appelbaum | Ep. 330
Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of...
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9 Social Skills That Change How People See You | Ep. 329
Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions...
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From Corporate to TikTok: Miss Excel's Multimillion $ Rise (Rebroadcast) | Ep. 328
In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner. Kat shares her inspirational journey from a 9-to-5 consulting job to becoming…
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How to Rebrand Yourself (Rebroadcast) | Ep. 327
Rebranding isn't something that happens once. It's something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you. In this episode, Brandon breaks down what it really means to rebrand yourself…
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Make Money with Brand Licensing: Expert Advice from Stu Seltzer | Ep. 326
Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: https://amzn.to/438V6qL As a seasoned NYU professor and the founder of...
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7 Ways to Recharge Your Content and Get More Attention | Ep. 325
Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we...
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Reclaiming Your Workday with Marcey Rader | Ep. 324
Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits. In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance. Find...
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Top 5 Strategies to Elevate Your Personal Brand in 2025 | Ep. 323
5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand. With a keen focus on manageable and effective strategies, he...
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Larry Long Jr. on LinkedIn, Relationships & Visibility | Ep. 322
In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on…
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Stop Posting and Start Positioning Yourself as a Leader | Ep. 321
Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable...
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Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320
Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like...
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Why Google is Better Than Your Resume | Ep. 319
Why Google is Better Than Your Resume. Today, we talk about why it's more important to build your personal brand online than your resume. In this episode, personal branding coach Brandon Birkmeyer addresses the rising trend of layoffs and the challenges of job hunting in today's competitive…
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Self Publishing Basics for New Authors with Julie Broad (Rebroadcast) | Ep. 318
We are talking about self-publishing. Learn how to write a book, promote a book, and publish a book as a self-published author. Our guest Julie Broad is the founder of a self-publishing services firm called, Book Launchers (https://www.booklaunchers.com). Her popular YouTube channel, Book…
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Personal Branding like Swift, Beast, and Your Boss | Ep. 317
Personal Branding Lessons from Taylor Swift, Mr. Beast, and Your Boss. In this episode, we break down the three essential elements of personal branding: presence, positioning, and platform. We discuss how these factors contribute to success and how you can apply these principles to your career...
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What to Tell People About Yourself with Annie Franceschi (Rebroadcast) | Ep. 316
Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach. Our interview guest today is the one and only Annie...
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Are you a Leader, Follower, or Ghost? | Ep. 315
The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored. Brandon breaks down the three categories of memorable personal brands—Experts,...
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Selling High Ticket Offers with Neen James (Rebroadcast) | Ep. 314
Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant. Our guest today is Neen James, executive strategist, author, and keynote speaker (https://neenjames.com/). Neen has been a trusted advisor to CEOs for legacy and luxury...
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Your Brand is What People Say About You | Ep. 313
In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable...
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Visual Branding and Storytelling with Sandra Chau (Rebroadcast) | Ep. 312
Learn the concepts of visual branding, visual storytelling, and the strategies to help you get there. Today we are talking with Sandra Chau. She's a stylist and creative director, and she's known and respected for her minimalist design aesthetic. She founded the School of Visual Branding in 2018...
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Behind The Scenes of Prerecording a Virtual Keynote Speech | Ep. 311
In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares his experience preparing a prerecorded virtual keynote speech for a large international conference. He discusses the challenges and lessons learned from experimenting with different presentation setups and...
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Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
Building a Memorable Personal Brand with Lauren Davis. In this episode of Brands On Brands, we talk with Lauren Davis, founder of Lauren Davis Creative, about the essentials of personal branding and how to be more memorable. We delve into the importance of personal branding, its impact on...
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Using AI to Create a LinkedIn Newsletter | Ep. 309
In this episode of Brands On Brands, Brandon Birkmeyer discusses how he integrated ChatGPT and AI tools to create a unique and engaging newsletter. He explores the differences between his podcast content and the newsletter, explaining how he generates topics, curates content, and infuses his...
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Tamsen Webster: Say What They Can't Unhear | Ep. 308
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change. Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting…
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The Art of Storytelling for Personal Branding | Ep. 307
The Art of Storytelling for Personal Branding. In this episode, we discuss the importance of storytelling as a crucial skill for personal branding. We talk about the impact of engaging stories in public speaking, book writing, and personal interactions and dive into insights on techniques like...
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Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
In this episode, we speak with Eric Girard, CEO of Gerard Training Solutions and author of the bestselling book, 'Lead Like A Pro.' (www.girardtrainingsolutions.com) With over 30 years of experience in learning and development, Eric discusses his focus on new managers, the importance of empathy…
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Harnessing the Power of Self Awareness | Ep. 305
Harnessing Self Awareness for Personal Branding Success. In this episode of Brands On Brands, host Brandon Birkmeyer discusses the importance of self-awareness in personal branding. He reflects on his own experiences of discovering his extroverted nature and adapting his approach to connect…
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Katie Brinkley: The Future of Social Media and Community | Ep. 304
In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into...
About this show
The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts.Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at:https://www.brandsonbrands.comYour host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators.Learn more about Brandon and his bestselling book, Front & Center Leadership at:https://www.brandonbirkmeyer.com
Hosted by
Brandon Birkmeyer Personal Branding and Leadership