#003 O e-commerce é cringe? | Denis Strum (Synapcom)

What this episode covers

As mudanças no comércio eletrônico têm sido tão intensas que o próprio termo "e-commerce" já está sendo encarado como ultrapassado — ou, como dizem os mais jovens, "cringe". Por isso, é preciso entender a velocidade das transformações e como elas impactam na experiência e na jornada do novo cliente, que cada vez mais exige integração entre os mundos físico e digital. Dados do Google sobre compra do consumidor: https://www.thinkwithgoogle.com/intl/pt-br/tendencias-de-consumo/jornada-do-consumidor/jornada-compras-pandemia-futuro-tendencias-consumo/. Qualidade do e-commerce no Brasil: https://dcx.lett.digital/eqi-qualidade-do-ecommerce-brasil/?_sf_s. Estatísticas de mobile marketing: https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ Com: Denis Strum (https://www.linkedin.com/in/denisstrum/), diretor de marketing da Synapcom (https://www.synapcom.com.br/pt-br) e Felipe Mendes (https://www.linkedin.com/in/felipemendesmanagingdirector/), diretor-geral da GfK (https://gfk.com/). Apresentação: Nathalia Barboza (https://www.linkedin.com/in/nathalia-barboza/).

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This episode was published on December 1, 2021.

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As mudanças no comércio eletrônico têm sido tão intensas que o próprio termo "e-commerce" já está sendo encarado como ultrapassado — ou, como dizem os mais jovens, "cringe". Por isso, é preciso entender a velocidade das transformações e como elas...

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