004. How to Level Up Your Communication Skills w/ Alex Lyon

As a content creator, you’re not just putting videos up on the internet. What you’re actually doing is engaging in communication. The better you become at powerful communication, the more you connect with your audience, the more your message spreads, and the more impact you have in the world.Today Jeff talks with Dr. Alex Lyon. Alex is a speaker, consultant, professor, and YouTube creator whose mission is to help empower his students and clients to communicate clearly and powerfully. He’s consulted for Nike, Google, and the US Department of Homeland Security, and he is a professor of Communication at State University of New York Brockport.Alex is taking what he’s learned in the corporate and academic world and spreading it to the general public on his YouTube channel Communication Coach Alex Lyon.RESOURCESCommunication Coach Alex Lyon (YouTube): https://www.youtube.com/channel/UCie09bMB6ITYmpU3z6vv2twHow to Make Smooth Video Edits: GAME-CHANGING Pro Tip (Story Greenlight): https://youtu.be/09uI6aQmOvI The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer: https://amzn.to/3oi9by1 SHOW NOTES1:25 How Alex started as a musician and switched over to communication  4:31 Why everybody needs problem-solving6:03 threads connecting corporate, academic, and YouTube world7:18 How communication design works10:42 When Jeff realized that communication is all the same thing12:00 Applying content design to online content13:44 How to keep ideas clear and balanced15:13 Keeping the purpose of the presentation in mind16:38 How does entertainment work when structure gets thrown out the window? What business are you in?20:40 Knowing your audience’s experience level21:31 Jeff’s video on smooth video edits: https://youtu.be/09uI6aQmOvI 23:00 Creator obstacles: the equipment25:18 Creator obstacles: imitation vs finding your own voice26:43 Creator obstacles: staying in your own lane for subject matter 27:32 The Dunning Kruger Effect and the importance of learning curves30:31 When you feel like quitting33:04 Finding purpose in your creating36:51 The mindset shift for creating impact in your world38:28 Creator obstacles: the haters40:00 Amanda Palmer’s thoughts on audiences and trolls41:14 Final thoughts – where do we put our focus?41:32 Overcoming the biggest obstacle inside our head42:50 Where to find Alex online--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom. --FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.