#004 - John Parikhal: Bracing for Radio's Future

What's next for radio? Is PPM a good thing, and does radio REALLY understand it? What advantages does radio have, IF utilized? Researcher, futurist, and radio vet John Parikhal is best perhaps best known in radio circles as president of Joint Communications, an international media consulting firm that sports an impressive client roster.   His notable efforts have helped clients increase market share through strategic focus on customer demands, satisfying customer needs and leading client growth through innovation, fresh thinking, targeted marketing concepts and media trend watching. Complete show notes at BrandwidthOnDemand.com