Brandwidth On Demand
by David Martin & Kipper McGee
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
Episodes
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AI Won't Kill Radio. Indecision Might. Guest: Joel Denver, SonicTrek.ai
AI is reshaping radio—but not in the way many fear. Joel Denver, Co-Founder and CEO of SonicTrek.ai, joins BRANDwidth on Demand to explain what actually changes when AI enters broadcasting, what doesn’t, and why indecision—not innovation—is the real risk. A practical conversation on AI-infused...
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Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow
Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC. In this...
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👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio
📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series. Hosts: Kipper McGee & Dave Martin Key Topics & Takeaways: From radio research to storytelling: Ramsey saw early that audio could be...
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Truth Bombs from Angela Perelli’s Cringe-Killing Playbook
Ever cringe at your own playback? Or feel like you’re “performing” instead of connecting? You’re not alone. This time, Angela Perelli executive coach, talent whisperer, and radio vet — unpacks what separates stiff scripted delivery from the kind of authentic presence that gets listeners leaning…
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🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster
When audio pros want honest answers about growing their audience, they call Tom Webster. In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of...
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The 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio.
Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are…
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Meet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk Star
You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla, who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+…
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Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media Career
Want to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An...
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Sean Ross-Radio's Most Intriguing Stations of 2025
Join us as Sean Ross, the renowned writer and editor behind "Ross on Radio," explores the radio industry’s path to thriving in 2025. Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement…
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Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves
This time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear.…
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Crush It Now: Unlock Kelly Ford’s 5 Power Tips to Media Mastery
Kelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable...
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Steve Goldstein says "Evolve NOW Or Fall Behind" – 5 Tips and 1 Warning
Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center…
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Engage And Retain: 5 Steps Revealed - David Moore, KSLX, Phoenix
In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in,"...
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AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon
Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing…
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Mike McVay’s Essential Must-Knows to Future-Proof Your Career
In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing...
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The Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris Shebel
In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris...
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Game-Changing Insights from B96’s Molly Cruz
Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an...
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Morning Show Hacks: 7 Insights from 2 Guys Named Chris
This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show. The duo discusses their unique...
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Swipe Right for Radio: Eryn Cooper's 5 Essential Tips for Media's Future
This time, we feature Nashville’s Multimedia Queen. WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air...
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From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes
Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group,...
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Dave Beasing's 10 Secrets to Making Sound That Brands for YOU!
Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS. Starting Nebraska...
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Music expert Sean Ross shares insights on reshaping radio for '24 🎧
In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in...
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Adapt or Fade: Corey Dylan's 7 Takes on Radio Resilience
Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace...
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Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -
We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but…
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Erica Mandy's Newsworthy 6 Point Blueprint for OBJECTIVELY Better Radio
In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from...
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Bonus: Upping Your Radio Game | Guest: Harry Lyles
Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media…
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Jeff Smulyan’s Secret Sauce: Steering Emmis Through the Media Rollercoaster
Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan, In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the…
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Holland Cooke on the Future of Local Radio
In today's fast-changing media landscape, Holland Cooke, a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he...
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Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc.
With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research...
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What's Wrong with Radio, and How to Fix It! Guest: Andy Bloom
Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes...
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TJ's Excellent Adventure: Podcaster to Z100 & AMP to Network. HOW?
TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called "The TJ Show Until Further Notice." The podcast gained attention, and...
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Overcoming the Overwhelm: Actionable Strategies from Industry Sherpa Mike McVay
Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens? Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming…
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Radio Excellence Unleashed: Steve Reynolds Cracks the Code in 5 Steps
Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group,...
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Whisper to a Scream: 2 Dynamic Factors to Create Epic Impact ( from A Radio Legend You Should Know)
It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels, bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since. Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only…
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Engage, Entertain, Evolve and Succeed! Guest: Scotty Kay-US99, Chicago
Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities. His radio career...
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What Utah Radio Can Teach Us All | Guest: McCall Taylor, Utah's 94.5 VFX
This time we head west where McCall Taylor, radio show host for Utah's 94.5 VFX, breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly...
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Keep Your Audience Hooked - 5 Tips from WRIF’s Dave and Chuck the Freak
Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own...
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What Makes Your Career Stand Out? We ask Phil Becker, EVP/Content, Alpha Media
Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes…
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Bonus Rob Barnett Next Job Best Job
Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming...
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Kramer & Jess reveal the secret ingredient that will make or break your radio show.
Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local...
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Level Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta Know
Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and…
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Staying Power: The Andie Summers Blueprint to Major Market Morning Success
Andie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But...
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What will Radio Sound Like in 2023? Guest: Sean Ross | Ross on Radio Insight
When it comes to music and radio, the one person our industry looks to is Sean Ross. His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at...
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2023 the Year of Audio? - Steve Goldstein
Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn? Steve...
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Media Vision Like You've Never Heard - Guest-Lee Abrams
Lee Abrams quite simply is a media genius. He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio. In short, Lee has dedicated decades in the trenches, helping reinvent over…
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Bill & Morgan, Q104 Cleveland - Betting on Balance
This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us. Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn...
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Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind
In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer? Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is...
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Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)
Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you! Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one. After stops in Ohio…
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Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar
Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts. In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio...
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Producing Success in Vegas! Guest: Stephanie Sidela
EVERY radio brand could benefit from having its own STEPHANIE SIDELA! As Executive Producer for the Award-Winning MERCEDES IN THE MORNING SHOW on Mix 94.1 in Las Vegas, Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and...
About this show
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
Hosted by
David Martin & Kipper McGee