EPISODE · Feb 19, 2024 · 1H 49M
#004 - Surinder Goode - The Voice of Military Spouse Entrepreneurship
from Harder Not Smarter Podcast · host Greg VanDyne and Kevin Seiff
Welcome to today's episode of Harder Not Smarter! Joining us is the COLORFUL voice of Military Spouse Entrepreneurs, Surinder Goode. With a wealth of experience spanning the U.K., the Middle East, and the United States, Surinder is not just a Senior Enlisted Military Spouse but also a thriving entrepreneur, a skilled employee, and a versatile independent contractor. During her tenure with United World Sports (UWS), Surinder played a pivotal role on the corporate sponsorship team, connecting the organization with numerous high-profile personalities and entities. Her expertise extended to the meticulous management of UWS Rugby events, including team scheduling and event promotion through strategic networking, marketing, and education initiatives. Before her time with UWS, Surinder spent fourteen successful years as the owner/operator of Surinder's Coffee Shack in sunny San Diego, California. Beyond her professional endeavors, Surinder intimately understands the challenges faced by active-duty families. Through her Mil-Fam Movement™, she endeavors to foster community and provide invaluable resources, empowering enlisted families to not just survive, but to thrive as individuals, cohesive families, and integral parts of their communities. Stay tuned as Surinder shares her insights, experiences, and invaluable wisdom on navigating the intricate terrain of entrepreneurship and military life. Show Links Get 1-month of FREE access to the Vetrepreneur Collective Community by using discount code: NLT1UQTI Sign up for our Weekly Newsletter : https://vetrepreneuer-collective.ck.page/profile Download Free Business Launch Guide: https://vetrepreneuer-collective.ck.page/97f8135a78 Watch on Youtube: https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg Listen on Apple: https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592 Listen on Spotify: https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde Follow on LinkedIn: https://www.linkedin.com/company/harder-not-smarter Surinder's Links https://www.surindergoode.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/the-goode-show/id1683607294 Spotify: https://open.spotify.com/show/5qo5y7xrM9jgZyACHcAytb Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOGY5OWVlOC9wb2RjYXN0L3Jzcw Chapters 00:00 Building a Coffee Empire on Base 09:28 Closing Down the Coffee Shops 25:25 The Goode Podcast and Supporting Military Spouse Entrepreneurs 32:33 Content Creation and Social Media 39:31 Combatting Food Insecurities 42:36 Building a Platform for Good 44:28 Starting a Podcast and Embracing Imperfection 50:44 Working Remotely and the Benefits of Entrepreneurship 53:09 The Mindset of an Entrepreneur 57:53 The Realness of Life and the Power of Cuss Words 01:02:48 The Challenges of Deployment and Family Life 01:07:43 The Joys and Challenges of Parenthood 01:13:26 The Impact of Deployment on Relationships 01:16:03 The Importance of Tangible Communication 01:18:31 Appreciating the Best of Britain and America 01:19:25 Exploring the United States 01:19:44 Traveling in an RV for the Podcast 01:20:41 Seeing the World and Appreciating What You Have 01:21:25 Collaboration and Support in the Podcasting Community 01:22:47 Realistic Expectations and Longevity in Podcasting 01:23:31 Continuous Improvement and Incremental Changes 01:25:58 Taking a Balanced Approach to Analyzing Podcast Metrics 01:26:26 Finding Joy in Work and Choosing the Right Path 01:27:54 The Importance of Enjoying What You Do 01:28:11 The Ikegai Concept and Finding Purpose 01:29:07 Perspective Shift and Overcoming Challenges 01:32:25 The Mindset of Military Service 01:36:30 Experiences Outside the United States 01:37:38 First Impressions of Deployment 01:40:10 Personal Stories of Resilience and Mindset 01:43:09 Overcoming Racism and Adversity 01:47:49 Pushing Forward and Building Businesses
What this episode covers
Welcome to today's episode of Harder Not Smarter! Joining us is the COLORFUL voice of Military Spouse Entrepreneurs, Surinder Goode. With a wealth of experience spanning the U.K., the Middle East, and the United States, Surinder is not just a Senior Enlisted Military Spouse but also a thriving entrepreneur, a skilled employee, and a versatile independent contractor. During her tenure with United World Sports (UWS), Surinder played a pivotal role on the corporate sponsorship team, connecting the organization with numerous high-profile personalities and entities. Her expertise extended to the meticulous management of UWS Rugby events, including team scheduling and event promotion through strategic networking, marketing, and education initiatives. Before her time with UWS, Surinder spent fourteen successful years as the owner/operator of Surinder's Coffee Shack in sunny San Diego, California. Beyond her professional endeavors, Surinder intimately understands the challenges faced by active-duty families. Through her Mil-Fam Movement™, she endeavors to foster community and provide invaluable resources, empowering enlisted families to not just survive, but to thrive as individuals, cohesive families, and integral parts of their communities. Stay tuned as Surinder shares her insights, experiences, and invaluable wisdom on navigating the intricate terrain of entrepreneurship and military life. Show Links Get 1-month of FREE access to the Vetrepreneur Collective Community by using discount code: NLT1UQTI Sign up for our Weekly Newsletter : https://vetrepreneuer-collective.ck.page/profile Download Free Business Launch Guide: https://vetrepreneuer-collective.ck.page/97f8135a78 Watch on Youtube: https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg Listen on Apple: https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592 Listen on Spotify: https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde Follow on LinkedIn: https://www.linkedin.com/company/harder-not-smarter Surinder's Links https://www.surindergoode.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/the-goode-show/id1683607294 Spotify: https://open.spotify.com/show/5qo5y7xrM9jgZyACHcAytb Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOGY5OWVlOC9wb2RjYXN0L3Jzcw Chapters 00:00 Building a Coffee Empire on Base 09:28 Closing Down the Coffee Shops 25:25 The Goode Podcast and Supporting Military Spouse Entrepreneurs 32:33 Content Creation and Social Media 39:31 Combatting Food Insecurities 42:36 Building a Platform for Good 44:28 Starting a Podcast and Embracing Imperfection 50:44 Working Remotely and the Benefits of Entrepreneurship 53:09 The Mindset of an Entrepreneur 57:53 The Realness of Life and the Power of Cuss Words 01:02:48 The Challenges of Deployment and Family Life 01:07:43 The Joys and Challenges of Parenthood 01:13:26 The Impact of Deployment on Relationships 01:16:03 The Importance of Tangible Communication 01:18:31 Appreciating the Best of Britain and America 01:19:25 Exploring the United States 01:19:44 Traveling in an RV for the Podcast 01:20:41 Seeing the World and Appreciating What You Have 01:21:25 Collaboration and Support in the Podcasting Community 01:22:47 Realistic Expectations and Longevity in Podcasting 01:23:31 Continuous Improvement and Incremental Changes 01:25:58 Taking a Balanced Approach to Analyzing Podcast Metrics 01:26:26 Finding Joy in Work and Choosing the Right Path 01:27:54 The Importance of Enjoying What You Do 01:28:11 The Ikegai Concept and Finding Purpose 01:29:07 Perspective Shift and Overcoming Challenges 01:32:25 The Mindset of Military Service 01:36:30 Experiences Outside the United States 01:37:38 First Impressions of Deployment 01:40:10 Personal Stories of Resilience and Mindset 01:43:09 Overcoming Racism and Adversity 01:47:49 Pushing Forward and Building Businesses
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#004 - Surinder Goode - The Voice of Military Spouse Entrepreneurship
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