EPISODE · Jul 9, 2026 · 47 MIN
005. Creating Clients as a Craft
from Service & Leadership for the Prosperous Coach · host Levina Li and Melissa Ford
In this episode, we're unpacking a frustration we've heard from many coaches: I've been doing this for years, so why isn't it working yet? We get it. Looking back across our own journeys, we can point to so many moments of chasing magic bullets, testing tactics, and looking for any sign of proof that what we were doing was actually working - all while quietly wondering why our years in the game hadn't translated into the results we wanted. What we've come to see, from our own experiences and our work with our clients, is that time isn't the primary factor in a coach's success. Creating clients is a craft, and getting excellent at a craft means practicing its skills at your edge, not just logging hours. Continue the conversation Learn more about The Service & Leadership Game Subscribe to our newsletter
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005. Creating Clients as a Craft
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