005 - Deep Dive with Jasmine Yang: From Garage to Global: How an Australian Indie Become an International Success

Glitch Productions are one of the most successful Australian production companies there are – but you may not have ever heard of them. In this episode, Jasmine Yang - COO, Head of Product, and Development Producer at Glitch Productions, takes us behind the scenes of their incredible success.Their latest show -  The Amazing Digital Circus, has garnered over 400 million views. It plays first on You Tube and then has a second window on Netflix. In this interview Jasmine talks about how they have used You Tube to build their global success, marketing to a global audience on a limited budget and as an animation company with over 100 employees you will not believe what their biggest revenue earner is.Listen to this episode if you are interested in:How to build and grow a global audienceJust how powerful niche audiences can beWhat is possible if you really know and stay true to your audienceUsing merchandise to create meaningful revenueWhy You Tube needs to be a central part of your businessSocial Media:LinkedInTwitter/XInstagramYou TubeWebsite:Glitch Website----00:00 Introduction to Glitch's unique Netflix Deal00:36 Meet Jasmine Yang: COO and Head of Product at Glitch Productions00:48 The Success of Glitch Productions and The Amazing Digital Circus04:52 The Origins and Growth of Glitch Productions06:26 The Creation and Impact of Meta Runner10:35 The Amazing Digital Circus: Concept and Release Strategy19:19 Monetising Through Merchandise and Multiple Revenue Streams22:48 The Role of YouTube in Glitch Productions' Success25:58 Community Engagement and Marketing Strategies29:57 The Future of Animation and AI Concerns34:57 Advice for Aspiring Animators and Final Thoughts---This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠⁠⁠⁠.Produced & edited by ⁠⁠Leonie Marsh⁠⁠.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.