#005 E-commerce 1P e 3P | Gustavo Chapchap (Jet E-commerc...

What this episode covers

A expansão do e-commerce brasileiro tem gerado uma série de oportunidades, mas também criou grandes desafios aos chamados "sellers", que precisam decidir qual o modelo ideal de presença digital: se apostam em uma plataforma própria (1P) ou se confiam no poderio dos marketplaces (3P). Em meio a isso, as empresas devem avaliar as vantagens e desvantagens em termos de mix de produtos, divulgação, venda e entrega. Com: Gustavo Chapchap (https://www.linkedin.com/in/luisgustavochapchap/), diretor de marketing da Jet E-commerce (https://www.jetecommerce.com.br/), e Fernando Baialuna (https://www.linkedin.com/in/fernando-baialuna-5815b312/), diretor de unidade de negócios da GfK (https://gfk.com/). Apresentação: Nathalia Barboza (https://www.linkedin.com/in/nathalia-barboza/).

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This episode was published on December 15, 2021.

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A expansão do e-commerce brasileiro tem gerado uma série de oportunidades, mas também criou grandes desafios aos chamados "sellers", que precisam decidir qual o modelo ideal de presença digital: se apostam em uma plataforma própria (1P) ou se...

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