006. How to Understand Your Audience w/ Diana Gladney

If you have an audience on YouTube or anywhere else, it’s not enough to just put out any random piece of content – you need to know your audience, get and keep their attention, and speak to what they actually want. Today’s guest has a huge amount of wisdom in how to do exactly that.Diana Gladney is an entrepreneur, video creator, and video marketing consultant. She’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana’s all about helping entrepreneurs simplify the video creation process to amplify their business and their brand using video.RESOURCESConnect with Diana at http://www.DianaGladney.comListen to the Video Simplified Podcast with Diana Gladney here: https://www.dianagladney.com/podcast Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation, by Napoleon Hill https://amzn.to/3ICooT1SHOW NOTES2:48 Who Diana helps – entrepreneurs looking to build their brand with video without getting stuck in all the technical details4:15 How a near-fatal case of endometriosis completely changed Diana’s life direction5:52 How Diana started learning about online business and video, even though she hated even being on camera9:11 Diana’s own Napoleon Hill moment (ala Think and Grow Rich) – are you willing to commit to this kind of challenge?11:40 When dissatisfaction leads to growth13:04 When Diana’s messaging shifted from women starting entrepreneurial businesses to helping entrepreneurs use video14:10 How messaging is such a critical yet overlooked part of content creation – the uncovering process of discovering your own messaging17:08 How Diana made the jump to working with huge clients19:07 The balance between pre-produced content and livestreaming – why you need both21:27 The need to capture people’s attention no matter the format22:08 What is the mental elephant in the room? The thing that’s all about THEM, the audience?23:43 Considering the Person, Problem, and the Pain Point25:14 Adding the NLQ – Next Logical Question26:42 Next Logical Question = Opening a Story Loop27:18 Primary Concern vs Secondary Concern29:08 Next Logical Question at the end of the piece coupled with your offer for the next video30:33 Using YouTube to build community and connection32:10 The importance of coaching – not remaining the same person33:18 Seeking discomfort in order to grow to the next level34:34 Applying the Master Story Framework to obstacles in life35:38 Limiting beliefs that Diana has faced – Nobody wants to listen to me, I’m not worthy of doing this, I can’t be myself 37:22 Working in corporate America and feeling pressure to conform to that image38:20 The need for authenticity in online content38:47 Experiencing people’s reactions being female and black – internal choice to be yourself, dealing with other people’s reactions or non-reactions41:16 How to reach Diana – go to http://www.DianaGladney.com --If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private c--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.