#007 Commercial to Residential: Craig Shields' Strategic Approach to Property Development

In today's episode,  Emma sits down with Craig Shields, a successful property developer and mentor. Exploring his remarkable journey from a carpenter to a thriving entrepreneur in the property industry, Craig shares the bold decision to partner with his client, interior designer Suzanne Elsie. He discusses the evolution of his business, which now includes a focus on commercial to residential developments, emphasising the importance of mindset shifts, collaboration, and building strong relationships in overcoming challenges and achieving success.  KEY TAKEAWAYS Building strong partnerships and collaborating with others can significantly enhance your business journey. Having business partners allows for shared risks and diverse skill sets, which can lead to greater success. Transitioning from a tradesperson to a property developer requires a significant mindset shift. Embracing the idea that larger projects can be managed effectively by breaking them down into repeatable tasks can alleviate fears associated with big jobs. Establishing long-term relationships through networking is crucial. Building trust and understanding with potential partners and clients over time can lead to fruitful collaborations and opportunities. Many tradespeople struggle with letting go of control. Implementing systems and delegating tasks can free up time and allow for personal growth, enabling individuals to focus on strategic aspects of their business. Engaging in mentorship and mastermind groups can provide valuable support and accountability. Surrounding oneself with like-minded individuals fosters personal and professional growth, helping to maintain motivation and drive. BEST MOMENTS "The boldest decision I ever made was going into business with my business partner, Suzanne, who was my client. It’s been a very good decision." "Not everyone manages to do what you do. So you've made some really considerable transitions from being an apprentice trade to a successful property developer." "A lot of tradespeople are perfectionists, and they struggle to let go. Realising that 80% is good enough is key to moving forward." "When you have those moments of doubt or setbacks, how do you overcome them? What lessons have you learned along the way?" "You can't do it all on your own. Business partners are a very big key to overcoming setbacks and challenges." HOST BIO Emma Howitt is a seasoned property coach, mindset expert, and entrepreneur with many years of experience in transforming lives through property investing. From building and selling a thriving Rent-to-Rent Service Accommodation business to acquiring a £1 Purchase Lease Option and converting it into a 16-studio apartment hotel, Emma has consistently demonstrated her ability to turn opportunities into success. With a background in sales and marketing for global brands like L’Oréal and Red Earth, Emma brings a unique blend of strategic thinking and real-world experience to the property world. She is passionate about helping professionals break free from limiting beliefs, overcome fear, and take bold action to achieve financial freedom. Through her empowering and practical approach, Emma has coached countless individuals to redefine their futures. Her expertise, authenticity, and proven results make her the go-to authority for transforming mindsets and unlocking property success. emma-howitt.co.uk  pureabodes.co.uk  https://www.linkedin.com/in/emma-howitt-76b950340// https://www.facebook.com/emma.howitt.338  https://www.instagram.com/stories/emma_howitt/   You Tube @emmahowitt_pureabodes  Learn More About Us: https://www.pureabodes.co.uk/