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Jul 14, 2026 46 min

007. From Conversations to Clients

from Service & Leadership for the Prosperous Coach Hosted by Levina Li and Melissa Ford

In this episode, we're talking about another part of the client creation process that we've seen coaches get confused by: the space between an initial coaching conversation and making a proposal, where it's easy to end up either endlessly coaching with no direction or flipping into trying to convince someone to hire you. We share about learnings from our own years of flopping around in part of the process and the realization that changed things for both of us: people don't invest in coaching, they invest in help getting what they want. We talk about why connecting the dots in the proposal is the coach's responsibility, not the client's, and how skipping that conversation leaves even interested clients leaning out due to a lack of clarity instead of leaning in to say yes. Continue the conversation ⁠⁠Learn more about The Service & Leadership Game⁠⁠⁠ ⁠⁠⁠Subscribe to our newsletter⁠⁠ Melissa Ford: [email protected] Levina Li: [email protected]

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007. From Conversations to Clients

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This episode is 46 minutes long.

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This episode was published on July 14, 2026.

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