#008 - Sandra Gonzalez - What Would Mad Dog Do

Summary Sandra Gonzalez, a retired Marine officer turned executive coach, shares her journey from the Marine Corps to entrepreneurship and the importance of cultivating sexy confidence as a leader. She discusses the power of live streaming and in-person events for podcasting, as well as the value of building strategic alliances in business. Sandra also highlights the impact of her father and General Mattis on her leadership development. She offers insights into her coaching program and the upcoming empowerment retreats she hosts in Mexico. Sandra encourages leaders to stop playing small and embrace their true potential. In this conversation, Sandra Gonzalez discusses the importance of an outside perspective and the role of a coach in accountability and growth. She shares her vision for the future, including expanding her reach through podcasting and speaking engagements. She emphasizes the importance of building a brand and serving others, and promotes her coaching services and website. Finally, Sandra discusses the power of embracing femininity and authenticity. Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI https://www.vetrepreneurcollective.com/#community Sign up for our Weekly Newsletter : https://vetrepreneuer-collective.ck.page/posts/mmv-040-the-psychedelic-elephant Download Free Business Launch Guide: ⁠ https://vetrepreneuer-collective.ck.page/97f8135a78 Watch on Youtube: https://www.youtube.com/@HarderNotSmarterPodcast Listen on Apple: ⁠ https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592 Listen on Spotify: https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=da6bdf48e66442fe Follow on LinkedIn: ⁠ https://www.linkedin.com/company/harder-not-smarter Sandra's Links: https://www.linkedin.com/in/coachsandragonzalez https://sandragonzalez.com Chapters 00:00 Introduction of Sandra Gonzalez 01:18 Attending PodFest and the Importance of Consistency in Podcasting 03:10 Using In-Person Events and Live Streams for Podcasting 04:31 Incorporating In-Person Podcasting and Equipment 05:56 The Rise of Live Streaming and its Power 07:36 Using StreamYard for Live Streams 08:54 Simplifying Podcasting and Content Creation 10:31 The Experience of Being a Drill Instructor in the Marine Corps 12:01 Leadership Lessons from General Mattis 14:15 Transitioning from the Marine Corps to Executive Coaching 17:11 The Concept of Sexy Confidence and its Importance for Leaders 19:11 The Influence of Sandra's Father in Joining the Military 21:06 Learning Leadership Skills from General Mattis 23:00 Transitioning to Entrepreneurship and Building a Brand 25:35 The Sexy Confidence Coaching Program 30:05 Hosting Empowerment Retreats and Building Strategic Alliances 34:25 Lessons Learned from Hosting Retreats 36:39 The Power of Networking in the Veteran Community 40:33 Hosting Empowerment Retreats in Mexico 43:06 Common Trends and Challenges in Building Sexy Confidence 44:35 The Importance of an Outside Perspective 45:13 The Role of a Coach in Accountability and Growth 46:30 Sandra's Vision for the Future 48:29 Expanding Sandra's Reach Through Podcasting 49:35 Highlighting Sandra's Favorite Guests 50:38 Connecting with Influential Figures 52:02 Building a Brand and Serving Others 53:36 Promoting Sandra's Services and Website 54:18 Embracing Femininity and Authenticity