008. Why You Shouldn’t “Charge What You’re Worth”

We often hear people tell us to “charge what you’re worth” or “they are not paying you what you’re worth.” But, is your worth correlated to your business pricing? Are you the same as your business? Nope. I’m here to debunk these statements, show you WHY this doesn’t work. I’m sharing practical tips to help you decide if you should raise your prices or if you should lower them, and how to decide on your pricing as a new business owner. Episode Highlights: - How to find your self-worth outside of your business success or failure - How to price your services when you’re a new service business - The 3 things you should be focusing on when you’re a new business owner - How to properly experiment with your pricing - The questions you should be asking if you want to charge more for your services - Ways to know if you should raise your prices or lower them - How to charge from a spirit of “enoughness” If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop