PODCAST · business
Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates
by Elizabeth McCravy
Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint. On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring
Episodes
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334: What Motherhood Taught Me About Business (The Business Mom Episode I Wish Someone Had Given Me)
About two or three months after my first son was born, I looked at my husband and said: "I literally cannot do my business and motherhood at the same time." I meant it. I was overwhelmed, so in love with this tiny human, and I genuinely just wanted to be a mom. I did not want to think about my...
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333: My Biggest Pinch Me Moments: 14 Things I’ll Never Forget from a Decade in Business
Ten years in business means a lot of lessons learned but it also means a lot of moments I'll never forget. In this episode, I'm taking you on a personal trip down memory lane through 14 of my biggest pinch-me moments from the last decade. Some of these I've never talked about publicly before.…
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332: What I Wish I Could Go Back and Tell Myself on Day 1 as a Business Owner
Ten years ago, I launched my first website, declared myself a business owner, and had absolutely no idea what I was getting myself into. In this episode, I'm sharing the seven things I wish I could go back and tell myself on day one (the lessons I learned the hard way so you don't have to). These...
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331: 10 Lessons from 10 Years in Business and Multiple Millions in Revenue (Part 2)
This week I’m back with part two of my 10-year business reflection series. In episode 330, I shared the first five lessons I’ve learned after a decade of running my business, and today I’m continuing the list with five more things that have shaped the way I think about entrepreneurship. Reaching…
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330: 10 Lessons from 10 Years in Business and Multiple Millions in Revenue (Part 1)
After a two-month break, I'm back, and I'm coming back in a big way. This month, I'm celebrating 10 years in business with a special series, and I could not be more excited to share it with you. In this episode, I'm kicking things off with the first five lessons I've learned across a decade of...
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329: What Google and Ai Won't Tell You About Building Your First Website
Building your first website can feel like the moment your business finally becomes real and that’s exactly what this episode is about. If you’ve started a side hustle, freelanced a bit, or booked clients through Instagram but don’t yet have a true online home, this conversation walks you through...
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328: One Simple Journal Prompt to Make 2026 Your Best Year Yet
In this episode, I’m walking you through one simple journal prompt that has the potential to completely shift how you think about the year ahead. This is something I personally do every year on my birthday, and it’s had an incredible impact on my life, my business, and the way I set goals.…
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327: 5 Tips for Better Podcast Interviews (That Actually Grow Your Show) with Akua Konadu
I’m so thrilled to share today’s episode with you because I brought on someone I deeply admire, my friend Akua Konadu, to teach a special guest training! This one was prepped during my maternity leave and I can't wait to share it with you. Akua hosts two incredible podcasts and is a gifted...
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326: Your Holiday Sanity Cheatsheet: How To Stay Organized So You Can Actually Enjoy the Holiday Season (7 Things!)
This week, I’m re-sharing one of the most loved Christmas episodes I’ve ever recorded. It originally aired last year, but so many of you told me how helpful and calming it was during the holiday rush that I knew it deserved a second round. If you’re craving a little more peace and organization…
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325: 2 Christmas Traditions for Christians Who Want To Bring Jesus Into The Season
In this Christmas episode, I’m sharing two of our family’s favorite faith-centered traditions (that are simple to execute on and have brought a lot of sweetness and meaning into our December). With little ones at home, I’ve learned that the best traditions don’t need to be complicated to make a…
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BONUS: The Ultimate Black Friday Roundup: Inside My Sale and 4 Affiliate Deals Worth Checking Out
A quick bonus episode giving you the full rundown of my Black Friday sales (including links, codes, and a few affiliate deals I think you should know about) so that you can easily decide what to shop this Thanksgiving week. See ALL the details of my biggest sale of the year here:...
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324: Before You Hit Record: The Money Conversation Every Podcaster Should Have
In this episode, I’m having a real conversation about something every podcaster eventually thinks about: how (and when) to make money from your show. I’m sharing why having a simple plan in place, whether you’re just getting started or already well into your podcasting journey, can completely...
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323: 5-Minute Website Audit: Is Yours Helping or Hurting Your Business?
Is your website working for your business or quietly holding you back? In today’s episode, I’m walking you through a simple (yet powerful!) 5-minute website audit you can do right now to find out. We’re talking clarity, brand alignment, mobile design (hello, 60%+ of your viewers!), personality…
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322: The Truth About Scaling a Business With Limited Hours (and Little Kids) with Shanna Skidmore
You’re in for such a treat with today’s episode! I’ve brought on the wonderful Shanna Skidmore to talk about something that’s so close to my heart: how to work less, mom more, and still hit your goals. In this episode, she shares why you don’t need a nap time hustle, a 40-hour workweek, or a...
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321: Three Babies Later: My 13 BEST Tips For the Postpartum Season
In today’s episode, I’m wrapping up my birth series with something I’ve been so excited to share — my best postpartum advice (after three very different experiences). I’m currently three months postpartum with baby Sofia, and after walking through this season three times now, I’ve learned so much...
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320: My Birth Story Q&A: 15 Honest Answers About My Home Birth and VBAC
This week on the podcast, I’m wrapping up my birth story series with something really fun - a Q&A episode! After sharing Sofia’s birth story and the journey leading up to it, I wanted to take some time to answer the most common questions you all sent me about birth, mindset, and preparation. In...
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319: Sofia’s Birth Story: Our Dream Faith-Filled Home Birth After C-Section
In this episode, I’m sharing Sofia’s incredible birth story, and how God provided me with truly everything I’ve ever wanted in a birth. After two very different births with my boys (one ending in an unexpected C-section and another full of surrender and faith), this home birth felt like…
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318: From C-Section to Home Birth: BTS of My Pregnancy, Choosing to Try For a VBAC, Finding an HBAC Supportive Provider, and the Journey to Home Birth
In this episode, I’m sharing one of the most personal journeys I’ve ever shared: the path from having a C-section with my second baby to experiencing a home birth with my third, our sweet Sofia Kate McCravy. Just seven months after my C-section, I found myself pregnant again, facing a decision I...
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317: 3 Business Strategies For Moms Who Want To Run a Successful Business While Staying Home With Kids
In this episode, I’m pulling back the curtain on what it really looks like to run a business while raising little ones at home. At the time of recording, I had two young kids by my side (and was deep into preparing for baby #3!), so I know firsthand the challenges of balancing work and…
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316: How To Run Your Business Like God Pays You with Natania Creates
Ever felt like your entire business depends on your hustle, your content calendar, or the algorithm? On this episode of the Breakthrough Brand Podcast, I’m bringing you business coach and digital marketer Natania of Natania Creates to share a truth every entrepreneur needs to hear: your business…
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315: 14 Bad Business Habits (That Make Business Feed Hard!)
Running a business doesn’t have to feel like a constant uphill battle but sometimes we unknowingly make it harder than it needs to be. Whether you’re just starting out or have been building your business for years, there are certain habits, mindsets, and patterns that creep in and quietly slow…
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314: 8 SEO Blogging Strategies for Google (and ChatGPT) that Most Biz Owners Skip with Kara Duncan
Lately, my “content calendar” looks a lot like baby snuggles, coffee refills, and… not much time for social media. And that’s okay! Because SEO blogging is one of the things working behind the scenes for me. One well-crafted blog post can keep showing up in search results, sending me traffic and...
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313: The Beginner’s Guide to Evergreen Marketing (Even If You’ve “Tried It” Before) with Stephanie Kase
Hey friends! As you're tuning in, I'm currently out on maternity leave (soaking up the baby snuggles!), and I've invited some of my amazing business friends to share guest trainings with you while I'm away. I'm kicking things off with none other than my dear friend Stephanie Kase (who you've...
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What’s Coming on The Breakthrough Brand Podcast (Maternity Leave Plans, Guest Trainings, Birth of Baby #3, and More!)
In this short little episode, I’m sharing what’s coming on the Breakthrough Brand Podcast while I’m on maternity leave with baby #3 — hint: there are some really awesome episodes planned! I also share a little about birth things, how my business will be functioning while I’m away, and more. Enjoy...
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312: What God’s Word Says About Business, Work, and Everyday Faith (2 Scriptures to Pray Over)
In this episode, I’m sharing two scriptures that have been deeply meaningful to me lately, especially as I think and pray over my business. If you’ve been following this podcast for a while, you know I love weaving faith into entrepreneurship, and every time I’ve done scripture-based episodes…
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311: YouTube Vs. Podcasting: Should You Start a Youtube Channel or Podcast? 6 Myths Debunked (with Receipts!)
If you’ve ever wondered whether you should start a YouTube channel or launch a podcast, this episode is for you. As someone who’s hosted over 300 podcast episodes and has experience on YouTube, I’m here to give you an honest, data-backed breakdown of both platforms. In this episode, I’m busting…
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310: Creating Impactful Video Content in 2025: Tips From a Professional Videographer with Kate Tran
Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to…
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309: Behind the Scenes: Building My Most Ultra-Niche Showit Templates Yet (While Also Growing Baby #3)
It’s launch week — and not only am I 36 weeks pregnant, but I’m also thrilled to introduce TWO brand new Showit website templates designed specifically for the birth and postpartum world. In this episode, I’m sharing a full behind-the-scenes look at why I created these hyper-niche templates, who...
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308: Pregnancy, Projects & Podcasting: Life Update After a 3-Month Break (+ Giving Your Brain Space to Slow Down & Have a Quiet Quarter)
After three months away, I'm back behind the mic! This episode kicks off a mini-season of new content before I head into maternity leave. In this chitchat-style catch-up, I’m sharing a behind-the-scenes look at why I took my longest break ever from the podcast after six years of consistent...
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307: A Candid Conversation About Making a Shift to The Breakthrough Brand Podcast (+ a REAL Look at How I Make Big Business Decisions & a Q&A)
Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye!…
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306: Taking a Family Gap Year As An Entrepreneur: Homeschooling, Traveling Abroad, and Ditching Instagram (While Growing Your Business) with Emily Conley
Today, I’m chatting with Emily Conley, an incredible copywriter, business owner, and world traveler who’s been balancing work, family, and homeschooling—all while exploring different countries. If you’ve ever wondered, is it possible to run a business without social media?, Could I travel…
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305: How We Handle Health Insurance as a Self-Employed Family (Talking Healthcare, Finances, and more!)
If you’ve ever wondered how to navigate health insurance as a self-employed family, this episode is for you! With two kids (and another on the way!) and no employer-sponsored coverage, we’ve found an alternative that works for us—Christian Healthcare Ministries (CHM). In this episode, we’re...
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304: How to Navigate Becoming a Mom When You Already Have a Business You Love
Motherhood and business—can we really do both without losing our minds? If you’re an entrepreneur who’s expecting or navigating new motherhood, this episode is for you. I’m sharing everything I wish I had known before having my first baby while running a business. From planning maternity leave...
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303: The Surprising Secret to Avoid Burnout & Grow Your Business: How You Can Prioritize Your Health in Life’s Busiest Seasons with Shaela Daugherty
In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat. Our guest today is Shaela Daugherty,...
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302: The Ultimate Guide to Starting a Podcast (8 Things You MUST Do!)
If you’ve ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I’m pulling back the curtain and sharing exactly what I’d do if I were launching a brand-new podcast in 2025 and beyond. Spoiler: the...
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301: 3 Tiny Website Adjustments to Maximize SEO and User Trust in 2025
It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes!...
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300: Baby #3 Is Coming! (How We Found Out, Close Age Gaps, and Preparing for Life as a Family of Five)
As the title says, WE’RE HAVING ANOTHER BABY! It’s our third! 🎉 I couldn’t be more thrilled to share this incredible news with you all in the 300th episode of the Breakthrough Brand Podcast! This announcement feels extra special as it marks such a significant milestone for both my personal life...
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299: Hosting a Team Vision Meeting: Why This Practice is Not Just for Big Businesses (+ How to Do It!)
Have you ever thought about hosting a team vision meeting for your business? Whether you’re a solopreneur with a small group of contractors or running a remote team, trust me when I say that this concept could be a game-changer for your business. If the term “team vision meeting” sounds a little...
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298: Choosing a Business Word of the Year: A Simple Strategy to Improve Your Decision Making in 2025
Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you. Let me also just say this: I know…
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297: Stay Organized, Keep it Simple, and Make It FUN — How to Plan for Christmas to Avoid the Overwhelm
Today, we’re going to talk all about holiday organization—keeping your sanity, staying organized, making the holidays fun, enjoyable, and filled with good memories. Basically, how you can plan for this Christmas season and avoid overwhelm. I’m sharing a few of my favorite tips when it comes to...
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296: 7 Christmas Tradition Ideas for the Whole Family (+ How to Bring Jesus into Your Home for the Holiday Advent Season)
Welcome to this year’s Christmas episode! This isn’t a business-related podcast today—it’s a fun, friend-to-friend chat with plenty of practical ideas to help you enjoy the Christmas holiday season. We’re talking about Christmas tradition ideas, both with and without kids, and specifically ways…
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295: Daily Routines & Habits That Help Me Manage My Business Well as a Busy Mom
This week’s episode is all about the routines and habits that help me manage my business while keeping up with life as a busy mom of two little ones. If you’ve ever felt like there’s not enough time in the day to get it all done, you’re not alone. Trust me, I’ve been there—and I’ve had to figure...
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294: How to Choose the Best Showit Template for Your Business (WITH EASE)
Are you feeling overwhelmed trying to choose the perfect website template? Maybe it’s your first, maybe it’s your twentieth. You love certain elements in one template and different features in another, and you’re finding it impossible to choose the best Showit template for your business. Is this...
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293: 3 Things to Do Before You Buy a Showit Website Template
In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes...
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292: Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) with Rebecca Schor
Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's...
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291: Do This ONE THING To Your Website to Increase Bookings, Revenue, and Email Sign Ups (Takes 30 Minutes or Less)
In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true…
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290: 7 Expert Strategies for Record-Breaking Black Friday Sales (Lessons from 6 Years of Promotions)
It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my...
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289: 3 Things I Wish I Knew Before I Hit Record On My First Podcast Episode
Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very...
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288: Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey Jones
In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing...
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287: 4 Pieces of Advice I’d Give the Stay at Home Mom Who Wants to Start a Part-Time Business
Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new. Maybe it’s to contribute financially to your family, maybe it’s because you want...
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ABOUT THIS SHOW
Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.
I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.
On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring
HOSTED BY
Elizabeth McCravy
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