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008. 无印良品MUJI口中的远方，是一场都市幻象又何妨？ episode artwork

EPISODE · Sep 4, 2025 · 42 MIN

008. 无印良品MUJI口中的远方，是一场都市幻象又何妨？

from 余光Post

“无印风”为什么能唤起人的极度舒适？它有着怎样让人意想不到的创牌故事？“强品牌" 的无印良品有什么品牌构建手法？无印良品为什么总陷入品牌与商业难两全的局面？我们从品牌构建方法、创始人故事、两次重大战略调整多个角度出发，探索无印良品独树一帜的品牌气质如何而来，又如何受限。你将听到：话题1：无印良品的美学解析 01:42* 定下"违逆时代简约风"的设计大师田中一光03:21* 品牌构建手法1：建立秩序感 07:00话题2：创牌故事之永远无解的“堤清二难题” 09:33* 拧巴的传奇创始人堤清二 09:48* 无印良品的初心：贩卖"诚实商品" 13:00* “堤清二难题”: 品牌理念与商业规律难两全 15:35话题3：一代目解题思路 15:40* 初始商业模式宕机 16:00* 一代目解题战略：扩张！17:37* MUJI经典单品的设计解析：塑料收纳盒 19:23* 一...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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008. 无印良品MUJI口中的远方，是一场都市幻象又何妨？

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