009 - Deep Dive with Amanda Lotz: Our Changing Media Landscape

In this episode, we speak with media scholar, professor, and industry consultant Amanda Lotz, whose expertise includes media industries, internet distribution, the future of television, and the business of media.She discusses the evolution of media, focusing on the shift from scarcity to abundance in content availability and its implications for audience behaviour. Listen to this episode if you're interested in:What motivates audiences to consume contentWhy fragmented audiences mean that cultural moments are no longer shared as widelyWhy data shouldn't dictate creative decisionsThe power of niche audiencesHow to future-proof your work in an ever-changing industryFollow Amanda and her work:https://www.amandalotz.com/https://www.qut.edu.au/about/our-people/academic-profiles/amanda.lotzBook: Media Industries in the Digital Age https://www.politybooks.com/bookdetail?book_slug=media-industries-in-the-digital-age-how-media-businesses-work-today--9781509565900Book: After Mass Media: Storytelling for Microaudiences in the 21st Century https://nyupress.org/9781479833900/after-mass-media/Australian Screen Stories Viewing Report survey [2023]Part 1: Watching Series and Movies in the 21st CenturyPart 2: Streaming Behaviour and Content DiscoveryPart 3: Viewing PracticesPart 4: Why We Watch What We Watch